GeekCast.fm » TheSpew
By Missy Ward
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Podcast Description
TheSpew is a new weekly podcast featuring a team of vibrant female internet marketers with different experiences and backgrounds discussing affiliate marketing, social media, geeky stuff and contemporary issues that women face on a daily basis. Be ready for some spicy girl talk, too.
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Holiday Shopping and Award Winners | Welcome to episode 21 of The Spew, a podcast about women in online marketing, by women in online marketing. For this episode Lisa Picarille (@lisap) moderated and was joined by: Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie Karen White (@KarenWhite_LV), founder and CEO of Squirtgun Media And Lisa Riolo (@LisaRiolo), co founder of Impact Radius We (meaning me, Lisa Picarille) had some Skype issues on this one. I thought my dear friend Pamela was recording the entire show, but I guess Pamela didnrsquo;t kick in until all four of the ladies were on the call. That means about 8 minutes at the beginning of the show are missing. I think we spent most of that time chatting about marketing and holidays. The podcast starts in the middle of Lisa Riolo talking about ways for affiliates and merchants to differentiate themselves by offering gift wrapping as a service. She was disappointed to have order so many gifts to be shipped to far- flung family and friends that many of them couldnrsquo;t be gift wrapped. She felt like she was imposing on her brother to wrap the gifts intended for his kids from their Auntie Lisa in California. Anyway, after that we got into the validity of awards and industry honors. Of course, we offered a huge round of applause and congrats to Karen Garcia, who had recently won a ShareASale Performance Award ndash; the Pay It Forward award. She was also nominated for an Affiliate Summit Pinnacle Award for Most Vocal Industry Advocate ndash; quite a week for the very-deserving Mrs. Garcia. | 12/28/09 | Free | View In iTunes |
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Your Best Marketing? Your Customers | Welcome to episode 19 of The Spew, a podcast about women in online marketing, by women in online marketing with Karen Garcia (@karengarcia), co-founder ofnbsp;GTO Management andnbsp;Ultimate Foodie Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives. Lisa Picarille (@lisap), an online content strategist. Lisa Riolo (@LisaRiolo), Internet Marketing Consultant. A great conversation about the role customers play in your marketing efforts--covering questions like whether or not you should pay for customer advocacy. | 12/16/09 | Free | View In iTunes |
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The Spew Episode 18 – Women Road Warriors: Tips for Traveling | Welcome to episode 18 of The Spew, a podcast about women in online marketing, by women in online marketing. Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie, was the moderator for this weekrsquo;s show. Panelists this week include: Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives. Lisa Picarille (@lisap), an online content strategist. And Lisa Riolo (@LisaRiolo), Internet Marketing Consultant. This week, we discussed things to have with you on the road and how to be productive while mobile and traveling. Lisa Picarille is as prepared as they come and had a comprehensive list of items she brings with her on trips and how for her it's all about the bag, even though the perfect bag is elusive. Lisa Riolo told us all about her new gadget Mi-Fi that allows her to create her own hot-spot from anywhere and how convenient she finds it to be, even at home. Karen White mentioned that she's kind of anti-mobile in exchange for a better Quality of Life and her observation that the more gadgets someone has, the harder it seems to be to reach them. We also discussed netbooks and their convenience for business travel and how Karen Garcia uses them for personal writing while she's undisturbed and unreachable on long flights. We also ran through a rather lengthy list of applications that we find to help with day to day and on the road productivity including Gmail, Google Docs, Google Calendar, Google Voice, 37Signals Basecamp, Drop.io, ZoHo, Hootsuite, Skype and GoToMeeting as well as password management tips and tricks. Finally, we closed out this week's podcast with a discussion of comfort items we bring on the road with us. | 10/12/09 | Free | View In iTunes |
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Better Late Than Never: It’s a Party | Welcome to episode 17 of The Spew, a podcast about women in online marketing, by women in online marketing. Lisa Picarille (@lisap), an online content strategist, was the moderator for this weekrsquo;s show. Panelists this week include: Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie. And Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives. This time around we talked about sponsorships, holiday planning, and women we admire. However, it looks like our pal Pamela cut off the final 8 minutes of the show where we talked about women we admire. Oh well, I guess wersquo;ll try that topic again on another show. Herersquo;s what made it on to the recording: Healthy Choice is sponsoring a House Party for Kim Rowleyrsquo;s birthday. HouseParty.com offers many choices for people to sign up and have a party. They provide plates and decorations, as well as coupons for food. Happy Birthday Kim enjoy the celebration. We discussed other sponsorship options for both merchants and online marketers including Social Spark, Pay per Post, and Sponsored Tweets. In addition, we mentioned that respected bloggers like Missy Ward and Jim Kukral are on the board of Ted Murphyrsquo;s company Izea, which focuses on this area. Next we chatted about holiday planning. Promotions for the major holidays are starting earlier each year and Halloween has become one of the largest consumer spending holidays ndash; growing year-over-year. At the time of the show there were 44 days until Halloween, 71 days until Thanksgiving and 100 days until Christmas. Karen Garcia noted that if you an online marketer and donrsquo;t have your Halloween promotions in order right now, you may be left in the dust. Still, you need to flexible and be on top of trends and pop culture to help predict what costumes may be popular. GTO has a holiday countdown calendar up on their site. Joel Garcia coded it and posted it less than 30 minutes after we recorded the show. Wow. | 9/23/09 | Free | View In iTunes |
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The Spew Episode 16 – Working with Family and Friends | Welcome to episode 16 of The Spew, a podcast about women in online marketing, by women in online marketing. This time around we are talking about the distractions of working at home and benefits and challenges of employing family and friends. Lisa Picarille (@lisap), an online content strategist, moderated this weekrsquo;s shows. Lisa blogs at lisapicarille.com Panelists this week include: Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie. Kim Rowley (@kimarketing), Affiliate Marketer, blogger and President of Shoeaholics Anonymous Connie Berg (@connieberg), Head Bird in Charge of FlamingoWorld.com, was slated to join us, but she was waiting for Charter to fix her repeated problems with her online connection, cable and phone. We pressed on without Connie and talked about kids being a huge distraction when working from home. Both Kim and Karenrsquo;s children were off to school this week and lots of work was getting done. Husbands that are working from home can also be a distraction and the ladies agreed that even the smallest interruption can make it hard to get back on track. Talk then turned to hiring family and friends. Should there be a contact in place? What are the challenges of managing a family member? And how do you deal with the working relationship if it goes sour? Kim employs her aunt as a contractor and that is going well. However, Kimrsquo;s oldest son worked for her for a while and that didnrsquo;t turn out so well. Karen is partners with her husband Joel and Wade Tonkin in OPM firm GTO Management. They also employ Karenrsquo;s little sister (a college student) and Joelrsquo;s best friend. Karen likes the idea of hiring friends and family rather than outsourcing to someone she doesnrsquo;t know. Lisa thinks itrsquo;s a bad idea and is ripe for too many problems that spill into your personal life. We also noted that Connie used to employ her step son. Her ex-husband still works for her. Tricia Meyer of Sunshine Rewards has her mom working for her and itrsquo;s an interesting twist on the typical mother/daughter dynamic. | 9/10/09 | Free | View In iTunes |
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TheSpew, Episode 15: Are Women Built to Lead Us Into the Future? | Listen above or download to iTunes. Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists: Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation Lisa Riolo (@LisaRiolo), Internet Marketing Consultant Women in Power. Is it possible to command power without reference to her gender? Web Thinking vs. Step Thinking. Will it be the female species that ultimately solves our healthcare crisis, saves our planet and stops poverty? Advertisers Still Don't Get It. How to market to the 40+ female crowd. The topics that were spewed today were: Additionally, there is a reference to Aunt Bee, a fictional character from the 1960's sitcom, the Andy Griffith Show. After further investigation, it turns out she was as old as she looked. However, Lucille Ball was only 40 years old when I Love Lucy first aired and she sure looked a lot older than that. Just sayin'. Podcast Warning: There is a whole lot of 40+ estrogen flowing throughout this podcast. This is not for the faint-hearted, nor those who prefer to hide from the truth ;-) Subscribe to TheSpew RSS Feed | 9/3/09 | Free | View In iTunes |
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Bang for Your Conference Buck | Welcome to episode 14 of The Spew. We missed a few weeks, but we are back on track. This time around we are talking about conferences ndash; how to get the most for your money, which ones to attend, the etiquette of conferences and how to take action after the event is over. Irsquo;m Lisa Picarille (@lisap), an online content strategist and your moderator for this weekrsquo;s show. Our panelists this week include: Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie. Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives And Kim Rowley (@kimarketing), Affiliate Marketer, Mommy Blogger and President of Shoeaholics Anonymous We talked about having specific goals for a conference ndash; people to meet, sessions to attend and business to close. How people follow up with emails, tweets, hand-written notes (a big shout out to search affiliate Eric Nagel). Make sure to post your event photos on Facebook and Flickr and post a blog recap after the conference. We also chatted about how we all decide which conferences to attend and the ROI of hosting a party or event during the conference. And finally ndash; show etiquette. Bathing is a must ndash; enough said. Bringing enough business cards is vital. And dressing appropriately for the type of venue and event is key. The ladies also agree that seeing the men in our industry dressed up in a suite and tie makes a very good impression. Enjoy! | 8/27/09 | Free | View In iTunes |
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The Spew – Episode 13: Boobies, Crabs and Taxes. Oh My! | Welcome to episode 13 of The Spew. We missed a week because of technical difficulties (our gal-pal Pamela did not want to cooperate when it came time to record). But we are back this week and talking about everything from why boobies are important to Missy, bringing out the crabs, getting down to taxing issues and looking for a unicorn. Lisa Picarille (@lisap), a consultant specializing in social media, online marketing and content creation, was the moderator for this weekrsquo;s show. You can find her blogging at lisapicarille.com Our panelists this week were: Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie. And Missy Ward (@missyward) co-founder of Affiliate Summit and co-editor-in-chief of FeedFront magazine. Here are some of the things we talked about: Missyrsquo;s new podcast Big Mouth Strikes Again where she interviews all sorts of industry leaders and wise guys ;-) Affiliate Marketers Give Back: Missy leads a team of great folks participating in the 40-mile Avon Walk for Breast Cancer in Los Angeles. The Problem Solvers session at the upcoming Affiliate Summit in New York lets attendees get expert advice and donate some funds that will benefit Big Brothers and Big Sisters of New York City. Karenrsquo;s firm, GTO, will once again be sponsoring the Christian Affiliate Marketers Association (CAMA) brunch at ASE09. Itrsquo;ll be at the historic Cotton Club. At the end of the show we got to the advertising tax issues: Tax and crabs ndash; mmmmm! The advertising tax news was mixed for other states. But we all send Arnold a big shout out for keeping affiliates on track in California. Also Overstock will continue to do business with California affiliates. And a warm Aloha to Governor Linda Lingle of Hawaii, who seemed to be influenced by the affiliate rally. We also decided that to hammer home the issue about affiliates and taxes, the industry needs a charismatic, powerful spokesperson. | 7/8/09 | Free | View In iTunes |
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TheSpew – Episode 12 Work. Life. Balance or Imbalance? | This week it's a new format with just the gals chatting, mostly, about Work ndash; Life Balance. The crossing of the line, between work and life, goes both directions.nbsp; Sometimes work consumes us.nbsp; Sometimes we're doing laundry while listening to a work-related conference call.nbsp; Is this such a bad thing?nbsp; Does the line between work and life even need to exist?nbsp; Maybe we should stop trying so hard to keep the one part of our life so separate from the other? Lisa Riolo (@lisariolo) of LisaRiolo.com moderated this week's panelists: Connie Berg (@connieberg), Head Bird in Charge of FlamingoWorld.com and cover girl of Issue 6 of Feed Front Magazine Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation Kim Rowley (@kimarketing), Affiliate Marketer, Mommy Blogger and President of Shoeaholics Anonymous We asked a number of great questions this week--with interesting and, sometimes, surprising answers, including: As your own boss, on the bad days, how do you get yourself back on track? Is it best work at home when you work for yourself?nbsp; Is working for yourself a great for everyone? If you do work out of the home, what can you do to manage and control interruptions? How to get our virtual ldquo;workrdquo; friends, that may think of us as more fun than professional, to take us seriously? Listen in to Episode 12 and yoursquo;ll also discover: How to tell whether or not Lisa P is at workhellip; What bed making routines reveal about your work-from-home productivityhellip; -and- Whether or not Missy, Connie #38; Lisa P will record an episode of TheSpew in Cadott, Wisconsin during ROCK FEST 2009 | 6/23/09 | Free | View In iTunes |
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TheSpew, Episode 11: Getting Social with Brent Csutoras | Listen above or download to iTunes. Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists: Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation Lisa Riolo (@LisaRiolo), Internet Marketing Consultant Missy Ward, Michael Streko Brent Csutoras at IMSB Brent Csutoras(@brentcsutoras), a seasoned Internet Marketing consultant who specializes in Social Media, Viral Linkbait and Search Engine Marketing Strategies was our special guest this week. Brent gives us the scoop on: His definition of Social Media and talks about his favorite part of it. How he got into this crazy business and how it's impacted him. What's new with the social sites and which of them are the dominant players. Social sites he considers "Must-Do's" and other tips for folks getting their social media ducks in a row. Strategies for creating awesome content geared towards getting sites to link to it. | 6/11/09 | Free | View In iTunes |
| Total: 10 Episodes |
