The Art of SEO
By O'Reilly Media, Inc.
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Description
By Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola
Published by O'Reilly Media (http://oreilly.com/catalog/9780596518868/)
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
* Explore the underlying theory behind SEO and how search engines work
* Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
* Examine a number of advanced strategies and tactics
* Understand the intricacies involved in managing complex SEO projects
* Learn what's necessary to build a competent SEO team with defined roles
* Glimpse the future of search and what lies ahead for the SEO industry
Superb Reading Features
Through a partnership between O'Reilly Media and Lexcycle, this app includes the same features that have made Stanza an iPhone phenomenon with over a million downloads:
* Full book text search
* Several fonts and themes to choose from
* Built-in dictionary
* The ability to add annotations
* Landscape view
* Extensive cross-referencing and working hyperlinks
* Zoom function for images and screenshots
About O'Reilly Media
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, research, and conferences. Whether it's delivered in print, online, or in person, everything O'Reilly produces reflects the company's unshakeable belief in the power of information to spur innovation. Learn more about Ebooks from O'Reilly at oreilly.com/ebooks.
About Lexcycle
Lexcycle is the creator of Stanza Bookbinder which was used to create this standalone book application. Stanza Bookbinder is based on the popular iPhone Ebook reading application, Stanza. For more information about Stanza, visit www.lexcycle.com.
iPhone Screenshots
Customer Reviews
Yes you can annotate!
Real Estate Guy, I now own 4 of the O'Reilly books which I think are very well done. They've chosen to use the Stanza engine for reading which does allow annotations. Hold your finger on a page (don't just touch) and a section will turn yellow and a new screen will come up in white over black mode. You can select some or all of the text by touching the beginning and then the end text. It doesn't work like copy and paste. You then hit the annotate button on the bottom which allows you to edit that text and/or add notes of your own. Save it with the save button. Any time later, you can go to bookmarks and select annotations and it will be there and you can go directly to that text or edit to view your own personal notes.
I have always had to go into settings to modify the font size, margins, etc. to my liking. Most cases where you get a partial page is because it's the begging or end of the page which almost appear to be images. Not to say they don't have a few quirks in these books. I found one in the Dreamweaver CS4 missing manual where a page was being skipped or missing. Try viewing in landscape mode - that sometimes cures the problem as well.
All in all, these books on the iPhone or Touch are a steal at these prices and the portability is great. The information given is well thought out and flows very well. You can use these like a text book or just for reference material. I read these a lot on the go or just where ever I want. The real book is about $40. Originally, I would have liked to been able to just scroll instead of page turn, but now that I've read several this way, I'm used to it.
Worth the price.
Good information but absolutley NO attempt to optimize it for the iPhone
This book has some good content, but they failed to optimize the pages for the iPhone so there are 5 to 15 page sequences that you can only see the corner of the page. VERY frustrating. The programmer should be embarrassed for making such a poor product. The description on iTunes is also incorrect. You CANNOT add annotations, which are practically a requirement with such material. Instead I have to carry a notebook around with me to take notes, which completely renders the idea of having this on my iPhone, useless. If I have to tote around a notebook, I might as well have purchased the physical book as well. At least then I could have read the whole book instead of 80% of it. Good information, simply aweful execution.
UPDATE: well it is certainly not intuitive how adds annotations, but yes I did figure out how. Regarding text sizing with the improperly formatted pages, sadly this is not what the problem was and the pages still format incorrectly so you cannot read them. Overall it is a better product that I had originally thought, but it still has it's problems.
Fantastic Book. So-So e-Reader
This is truly a fantastic book on SEO with a lot of concrete information and suggestions. It's well worth the $5 if you're a beginner in this field. It offers a coherent presentation that covers planning to execution to measuring results and more. Bravo to the authors; this will help me greatly in my career.
Unfortunately, the book's diagrams and charts were not formatted properly for the iPhone and are awkward looking or split between 'pages.' The eReader program can be unintuitive and requires 6 clicks to create bookmarks, for example.
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- $6.99
- Category: Books
- Released: Nov 02, 2009
- Version: 1.0
- Size: 17.9 MB
- Language: English
- Seller: O'Reilly Media, Inc
- © Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola
Requirements: Compatible with iPhone, iPod touch, and iPad.Requires iOS 2.0 or later
