The Product is You by Mark Magnacca

Description

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The Product is You by Mark Magnacca

Have you ever wondered how you could go about making yourself stand out in a crowd? This tapstack is designed to help you figure out how you can use your biggest resource, YOU, more effectively. The Product Is You Tapstack sets you on the road to demystifying the process of differentiating yourself in the market place. Each card is packed with specific strategies and tactics that show you both the "Why" and the "How" of personal marketing. Packed with real life examples and stories, it makes each strategy easy to understand and apply.

Mark Magnacca, President of Insight Development Group, is a recognized industry expert who specializes in helping business professionals create a personal brand and effectively articulate their value proposition. As a presenter, Mark's mission is to bring a unique combination of dynamic content, relevant industry experience and an interactive presentation style that brings ideas to life.

Over a 10-year period, he was responsible for creating innovative, practice-development and business-building strategies and these strategies have become the foundation for his books, "The Product is You" and "So What? How to Communicate What Really Matters to Your Audience, " as well as his training program for Financial Advisors, "The Results Accelerator Series."

Mark has worked with a wide range of financial services companies including: Merrill Lynch, Pacific Life, Blackrock, Transamerica, New York LIfe and Smith Barney.

His programs have been featured in both print and television media including: The New York Times, The Wall Street Journal, Financial Planning, USA Today, Registered Rep and CNN's Moneyline.

Mark is a participant in The Strategic Coach Master's Program. He is a graduate of Babson College where he majored in finance, investments and communication. He resides in the Boston area with his wife Kristen and two children.

About Tapstack

Six Voices’ Tapstack format offers a unique and surprisingly fun way to explore your favorite books. By distilling them down to a selection of engaging “cards” like only the iPhone could provide, Tapstack offers you a great way to read on-the-go. Swipe, shake, rotate and spin your way through the most important points from top-selling titles.