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By James Schramko
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Podcast Description
Internet Marketing Podcast by James Schramko. Profit from these tips on research, content, website, traffic and conversions...
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The Ugly Truth About Podcasting – A Behind The Scenes Look At What Really Goes On… | James Schramko and Luke Moulton lift the lid on the subject of Podcasting....  Luke Moulton used to co-host a podcast with Tim Reid.  I also co-host a podcast with Timbo so this episode was a bit of fun to make. Highlights from this podcast How professional do you need to go for your first podcast? Does a recording studio help? Do you need an official 'bumper'? Broadcasting with no pants... Setting the stage quality wise for recording from the start How to invite interviewees to record with you Building a podcasts into a powerful and strong community How to start a podcast The key to getting good stories from interviewees Leverage your audience to the fullest extent possible The reason why you need to have a range of products that are appropriate products Podcasts are a more do to with traffic rather than being a product? Having a traffic source builds up traffic to the front door How to build authority build trust Are people in a position to take action when listening to your show? Selling versus developing authority How to reassure the audience that you are worth working with How to measure sales from podcasts using a trackable link Detailed podcasting strategy The biggest potential pitfalls and what you would might do differently Are podcasts growing or in a declining trend? The way people consume media is changing How does the apple iTunes algorithm work? Do you polarise an audience or go with the grain? Don't try and be everyones cup of tea Production quality for podcasts are less onerous than video Why pro podcasting production values can create a difference The importance of keeping your sound levels consistent Press record and do it yourself The famed double headed recording technique Stats you can use pod track to discover data about your audience How you can tell what browsers people use. Why you should know your audience so that you can optimise the content Is podcasting for everyone? How to install your podcasting plugin to a blog then retro add it to iTunes The three most popular podcasting formats... What equipment is good? Why Amazon S3 might save you some headaches In iTunes should you target tight or broad? James special Facebook campaign around your experts name to bring new listeners trick The Authority Leverage process for leveraging a podcast after publishing it Enjoy! | 14 5 12 | Free | View In iTunes |
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The Confessions Of Drayton Bird | The late advertising great David Ogilvy once remarked about Drayton Bird: "he knows more about direct response marketing than anyone else in the world" Drayton spoke at a conference I attended in Washington many years ago and his ideas are both simple and effective. Today we cover some valuable copywriting and marketing concepts. I have consumed every newsletter and course he has published: Summary notes from this interview between Drayton Bird and James Schramko Drayton has been teaching direct response marketing for over 40 years to thousands of people He once worked for David Ogilvy (who is considered to be one of the greats of Copywriting) The most important element for your marketing is relevance not originality or creativity Most marketers do too little study How do you Innovate? Stick with what works Study and adapt what has worked before Take existing elements and put them together in new and exciting ways Study any category you are working in very deeply On Change and Testing Change is meaningless without testing If you change more than one thing you dont know what made the difference Testing is the bedrock in this business Test one or test all Test everything Is you are not testing you are going to fail Video works. Put it everywhere Nothing fails like success (avoid complacency) How Do You Craft Guarantees? Be as generous with guarantees as you can possibly be Focus on the benefits rather than the features About Marketing Ethics Focus on the customers problems (not yours) You will do better if you do the right things than make outrageous promises Explore every conceivable means of solving and communicating problems Highly Recommended Resource Access the valuable brain of Drayton, and see how Drayton Writes a Sales page HERE I recommend you buy his workshop recordings because when you watch them and apply the lessons you can expect your business to improve substantially. | 5 5 12 | Free | View In iTunes |
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Noah Kagan And James Schramko Discuss Appsumo.com And Related Internet Business Ventures During Breakfast | [warning: recording contains the occasional swear word] Transcript of discussion between James Schramko & Noah Kagan from Appsumo James here, in this podcast Iâm talking to Noah Kagan who runs AppSumo, and heâs an interesting guy because ... | 12 4 12 | Free | View In iTunes |
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Advanced Internet Business Podcast – Part 2 | A few months ago I recorded some highlights from the first SilverCircle business mastermind intensive workshop. This month I invite my friend and participant Steve Ovens back to discuss the highlights from the second workshop. Highlights in this business focused podcast: How to get 11% more conversions from your sales funnel A rare way to track squeeze page conversions The special built-in  Optimizepress feature that increases sales How to create automation rules for segmenting autoresponder emails A / B Split test results from my recent product launch How to get more than 50% conversions for new products you release The secret to knowing which one of your segments is the most powerful How to massively expand your available market Why your market dictates your medium (where you can sell your product) The definition of selling The phases of a sales process and actual words you can use to boost conversions The equation that helps you charge higher prices Why it is important to increase authority and how to do it How to lead people to get autonomy and growth in your business The unavoidable truth about providing services and how to deal with it How to set core values properly I hope you enjoyed this episode, please comment below or share with your friends. [These small group workshops are occasionally available to current SilverCircle members] | 5 4 12 | Free | View In iTunes |
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Search Engine Optimization, Traffic and Conversions With James Schramko | SEO is a great traffic source when done right. Some search ranking techniques still work today as well as they ever have. There are always changes going on and importantly you need to be aware of them and make adjustments as social media signals become more important. Blog networks have been targeted heavily for having low quality posts and being paid links. Discover why you need to own the racecourse in this traffic training Video. Watch as James Schramko outlines some very powerful RSS to PDF and Press Release strategies for distributing your content further (and ethically). Beyond SEO you can go way deeper into increasing your conversions and scaling up with more traffic channels. Do not rely on any one source of traffic. Did you enjoy this video? If so, please share the social love with a 'like', +1 and Retweet! | 14 3 12 | Free | View In iTunes |
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Wealthification Review – Successful Business Strategy Training with James Schramko | Wealthification is my new business training course. Digitally delivered to you via an online membership, the fresh content is designed for business owners and people looking to get a business and take it to a new profit level. The course is going to upset many high priced course sellers. What do you get for your one time investment in Wealthification? You get access to at least nine short sharp content packed streaming business growth video modules Downloadable MP4 versions of each video to play on your smart phone MP3 audio from each module for listening on the move Full word for word + images PDF transcriptions to read Also there is an XLS spreadsheet for you to chart your profit ratios and tune your business The content totals aprox 1 hour and 40 minutes. More bonuses will be added later Why Wealthification? This training is a collection of my best 'James Schramko' experiences and techniques. My success in business and especially the online arena caused many people ask me to share with them real business information. (The sort of information I was exposed to whilst running a 9 figure per year business for someone else). These students have built very solid businesses  over the years and continue to seek my advice. (Not everyone can afford my highest level SilverCircle membership yet). Creating an online course at a very reasonable price point was my best solution to spread good business concepts further.  I hope this is for you. Here are snippets from some of the modules: Is there an affiliate program? Yes join here if you have a business crowd and you want to flex your affiliate marketing muscles. Action Step:  Watch the first full module and download the PDF transcription for that module here: Business Training Recommended: There is a reason why I dont send you affiliate 'blasts' all the time. Most products on the market truly suck. I have created quality coaching services to grow your business for real. If you are fed up with chasing bright shiny objects and being 'hustled' then perhaps you are ready for some training with integrity: For weekly business masterminding apply to join James Schramko's seriously high level SilverCircle For Internet Business coaching join James Schramko's very affordable Internet Business Coaching FastWebFormula I am looking forward to building a strong online business with you. | 24 2 12 | Free | View In iTunes |
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eBook, Amazon Kindle & E-Reader Market Growing Dramatically | A recent study in the U.S. shows the number of adults that own e-book readers has jumped from 10% to 19% over the mid-December up to early January 2012. The holiday season may have something to with that, but the numbers are there nonetheless. source source Itâs a huge business nowadays. Take Amazon.com and the Kindle e-reader as an example. Their brilliant decision to make the Kindle more affordable in mid-2010 resulted in a surge in e-book sales over 2010 up to now. Hachette Book Group reports a 130% increase in eBooks and audiobooks sales for 2011 which made up for 22% of the companyâs overall revenue for that year. Other bookstores are reporting similar results. Hardcover and paperback sales are said to have dropped, a fact that many print book publishers somewhat resent. However, there is no stopping this advance in technology â we must adapt if we are to run profitable businesses in the years to come. I have a library and a large collection of books at home. I have only recently switched to the Kindle and I am sold. It is very practical, especially during travel. Expect e-Reader numbers to further increase with devices like the new Kindle Fire. There are a few disadvantages though, you cannot lend your books to a friend without handing over your e-reader. The great thing about eBooks is that they are supported by most smartphones and tablet computers like the iPad. For me, the Kindle format does the job because delivery is faster and works it across multiple devices. I am looking to publish some of my own work on the Kindle in the coming months. From a business perspective, publishing eBooks is far more cost-efficient, not to mention you can have an almost infinite amount of titles and never run out of stock. Your products are accessible to anyone around the world equipped with an e-reader or any other supported devices. Delivery is instantaneous. I also expect kids and schools will really drive this into the education system. source People read MORE often when they buy kindles source source | 12 2 12 | Free | View In iTunes |
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Advanced Internet Business Podcast | Steve O rejoins James Schramko for an Internet business discussion revolving around the SilverCircle Intensive workshop and the key highlights. We cover the advanced elements that cause rapid success when you have these things working correctly in your internet business. Highlights in this episode - Doubling your profit in three months - The importance of measuring your numbers with a spreadsheet - How to tell what is causing your success - What foundation steps should you structure your online business with - The key metrics you need to know to work out your hourly rate - The super power of 'veneering' - Managing a high performance team Post your comments below | 9 2 12 | Free | View In iTunes |
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All about Apps | Apps are popular so James schramko interviews Software Integrations expert Steve "O" (Steve Ovens) about 'apps (and other geeky stuff like 'gyroscopic'). Steve Ovens was a software developer in Silicon Valley when the first tech boom occurred. Will it happen again? Listen in for our discussion surrounding IPads, iPhones, Androids, Apps, Games, User behaviour and more. Enjoy! | 7 2 12 | Free | View In iTunes |
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Gideon Shalwick Reveals Video Creation and YouTube Traffic Techniques | Prepare to learn some special YouTube video marketing hacks! Gideon Shalwick from Rapid Video Blogging shares plenty of cool stuff in this podcast. The camera to web process Gideon uses Why YouTube videos can help your Wordpress blog in the search results How to make sure your YouTube channel builds high PR (Page rank) The formula Gideon uses for delivering content (complex or simple?) The words you should AVOID using unless you want your account shut down Partnering with YouTube and the OTHER methods for monetizing videos Joint ventures with other YT video channels and much more... Resources mentioned in this podcast: FreeMagicLive RapidVideoBlogging Special Gideon Process Map: Click Map To Enlarge Rate this podcast in iTunes Gideon is an expert at FastWebFormula3 | 13 9 11 | Free | View In iTunes |
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Podcast Like a Professional – Tips from Dan Lyons | Dan Lyons is a Radio DJ and he brings a level of professionalism to podcasting that many business owners lack! I grabbed Dan for half an hour to talk about this vital marketing medium. In this podcast we discuss: The two main audio formats of Podcasts Choosing 'roles' when you have multiple hosts Branding your podcast for a more professional sound Dealing with difficult interview subjects Getting interviews with 'stars' Voice and language techniques for maximum impact How to attract traffic via expert interviews The correct protocol when you interview an expert Check out Dan's Podcasting like a pro Please leave your comment on iTunes and ask questions below: | 11 9 11 | Free | View In iTunes |
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Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies | Andrew Warner When it comes to interviewing powerful business experts Andrew Warner is the king. His blog Mixergy.com is crammed full of excellent entrepreneur interviews. I asked Andrew a range of questions about the art of creating and producing interview content for marketing. Use these tips to grow your own internet marketing business audience. We covered the following topics: What happened after he sold his 30 million dollar business in his 20's Why he set up Mixergy The importance of being yourself His biggest take away from interviewing Seth Godin? How to be a producer versus a spectator? (perfectionists block your ears!) The best way to view feedback from critics? Is interviewing easy or difficult? Should you sell products on monthly or lifetime subscriptions? Are transcriptions required? The one thing that can KILL an interview (many people do this) Why slavishly following just one 'guru' is a recipe for disaster How to connect with people you admire... Please leave your comments below and rate this episode in iTunes! | 11 9 11 | Free | View In iTunes |
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Facebook Advertising Secrets With Jen Sheahan | In this podcast James Schramko asks Jen Sheahan from FB Ads Lab these hard hitting paid social media questions: Can  you really make money on Facebook? What products or services work best on Facebook advertising? Is Facebook better to use for branding, direct response or cross promotions? Jen Sheahan on stage Highlights in this paid traffic episode include: How to get dramatic improvements in ad response Mind blowing remarketing strategies for internet marketers Internet Marketing segmentation tips Should you DIY Facebook Ads or have it done for you by a Facebook service agency? Enjoy this episode and be sure to comment on iTunes. Check out FBAdsLab: Jen is a speaker at FWF3 | 10 9 11 | Free | View In iTunes |
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James Dyson [Optimizepress] Interview – How To Build A Million Dollar Software Business In Less Than One Year | James Dyson is the creator of Optimizepress Wordpress Software. How did he build such a strong software business that the entire Internet Marketing community adapted so quickly? In this Podcast James Dyson and James Schramko discuss the following Software Business related topics: Why good looking sites are essential for branding and the modern web How to move your mindset from specialist to business owner The best system for getting software developed Leverage concepts you can apply with the knowledge you ALREADY have! Why being a programmer is perhaps a DIS-advantage if you want to make money from software The three main types of software you can choose from Where to hire reasonably priced programmers How to test the market BEFORE creating anything or spending any money Avoiding 'investors' and how to partner on software projects if you have no money The essential steps you can take to reduce support strains after launch How big a team you might need to manage a million dollar software business What was the biggest SHOCK in his last year James Dyson's famous OptimizePress software with a BONUS Conversions Video can be bought via this BONUS site: OptimizePress Bonus James Dyson is a FastWebFormula3 expert. | 31 8 11 | Free | View In iTunes |
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Internet Marketing Is Changing… A Revealing Interview With Ed Dale | Ed Dale and I caught up for an hour long chat about the changing landscape of Internet Marketing. One thing we can be sure of in the Internet space is change. Each time Ed and I catch up there are new things going on with attitudes, software, strategies, hardware, systems and observations. In this revealing podcast you will get the latest info on a broad range of topics: Working from home v's office Ed's REAL driving force for success How your brain works (and is changing!) The essential SKILL you can acquire even if you didn't think you could Creative cross -market pollination ideas Why pre-judging is hurting your results.. In this podcast I ask Ed why he does not yet have a tech blog - the answer may just help you with your own opportunity filtering. We then go on to talk about G+ (Google +) and WHY it exists. Beyond that we discuss: Why Ed chooses certain technology solutions (No, it is NOT if it has Apple on the cover)... A secret about Ed's past that explains his ability to orchestrate his business The ultimate solution to shopping cart abandonment The best continuity deal on the planet Pricing versus value trends (We mention my TrafficGrab product as a case study) The BEST way to build value around higher priced offers The +1 button and why it is a big deal (put it on your websites!) Ed's new podcast >> video animation concept How to protect yourself from losing your content (obvious answer yet so few people do this) Building your Author rank Ed's number ONE (and mine) strategy for becoming an authority Are Hoodies Good or Evil?... If you like this podcast be sure to see Ed Dale at FastWebFormula3 and be sure to hit the +1 button :) Subscribe on iTunes | 18 8 11 | Free | View In iTunes |
| Total: 15 Episodes |
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