Internet Marketing Business Blog James Schramko
By James Schramko
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Podcast Description
Internet Marketing Podcast by James Schramko. Profit from these tips on research, content, website, traffic and conversions...
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eBook, Amazon Kindle & E-Reader Market Growing Dramatically | A recent study in the U.S. shows the number of adults that own e-book readers has jumped from 10% to 19% over the mid-December up to early January 2012. The holiday season may have something to with that, but the numbers are there nonetheless. source source Itâs a huge business nowadays. Take Amazon.com and the Kindle e-reader as an example. Their brilliant decision to make the Kindle more affordable in mid-2010 resulted in a surge in e-book sales over 2010 up to now. Hachette Book Group reports a 130% increase in eBooks and audiobooks sales for 2011 which made up for 22% of the companyâs overall revenue for that year. Other bookstores are reporting similar results. Hardcover and paperback sales are said to have dropped, a fact that many print book publishers somewhat resent. However, there is no stopping this advance in technology â we must adapt if we are to run profitable businesses in the years to come. I have a library and a large collection of books at home. I have only recently switched to the Kindle and I am sold. It is very practical, especially during travel. Expect e-Reader numbers to further increase with devices like the new Kindle Fire. There are a few disadvantages though, you cannot lend your books to a friend without handing over your e-reader. The great thing about eBooks is that they are supported by most smartphones and tablet computers like the iPad. For me, the Kindle format does the job because delivery is faster and works it across multiple devices. I am looking to publish some of my own work on the Kindle in the coming months. From a business perspective, publishing eBooks is far more cost-efficient, not to mention you can have an almost infinite amount of titles and never run out of stock. Your products are accessible to anyone around the world equipped with an e-reader or any other supported devices. Delivery is instantaneous. I also expect kids and schools will really drive this into the education system. source People read MORE often when they buy kindles source source Action: A guy called Dennis Becker is teaching people how to publish a profitable Kindle by documenting every step of the way on his blog here. | 12 2 12 | Free | View In iTunes |
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Advanced Internet Business Podcast | Steve O rejoins James Schramko for an Internet business discussion revolving around the SilverCircle Intensive workshop and the key highlights. We cover the advanced elements that cause rapid success when you have these things working correctly in your internet business. Highlights in this episode - Doubling your profit in three months - The importance of measuring your numbers with a spreadsheet - How to tell what is causing your success - What foundation steps should you structure your online business with - The key metrics you need to know to work out your hourly rate - The super power of 'veneering' - Managing a high performance team Post your comments below | 9 2 12 | Free | View In iTunes |
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All about Apps | Apps are popular so James schramko interviews Software Integrations expert Steve "O" (Steve Ovens) about 'apps (and other geeky stuff like 'gyroscopic'). Steve Ovens was a software developer in Silicon Valley when the first tech boom occurred. Will it happen again? Listen in for our discussion surrounding IPads, iPhones, Androids, Apps, Games, User behaviour and more. Enjoy! | 7 2 12 | Free | View In iTunes |
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Success Mindset Strategies with Ed Okeefe | When you are observing Internet Marketing success you often only see the surface. You don't see the behind the scenes effort and functions that went into that success. Ed O'Keefe explains how to accelerate your own business results by devouring everything from the best source: This was one of the videos from James Schramko's FastWebFormula Internet Business membership | 23 1 12 | Free | View In iTunes |
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Veneering Core Business Units for Increasing Asset Value | When you have a great core strength for your business you can wrap a different outer layer over the top of it to appeal to different markets. James Schramko coined the expression 'veneering' to make this powerful business strategy easy to understand: Get access to all the amazing FastWebFormula information here | 21 1 12 | Free | View In iTunes |
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Applying a Business Plan Design | Getting massive growth in your Internet Business can come from easy and simple systems. Make a list and use the only most effective internet marketing tools. Webinars are a hot way to make money online. Being able to reach people all around the world (including your own team) is a possibility with the right tools. Email management and meetings are also vitally important for excellent communication. Create deadlines for your meetings to get to the point faster. Buy the whole video set from fastWebformula 3 here | 18 12 11 | Free | View In iTunes |
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The Best Internet Marketing Tools | James Schramko still uses Nanacast and basecamp. For testing James uses Visual Website Optimizer. Survey Monkey is terrific for creating more tailored solutions. Getting feedback is a vital weapon for profit. Getting a dashboard like SpeedDash is the best way to relieve yourself from email overload. The only things you need in your inbox are things that require action. Support is best run from ZenDesk. You can have multiple people in the helpdesk and task tickets according to skill. Do this with a focus on lifetime customers and your Internet Business will be the best. Get more Videos from FastWebFormula3 | 18 12 11 | Free | View In iTunes |
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Internet Business Process Optimization | Getting the most from your internet business is possible with business process optimization. When you get these things right you can create an internet business that is profitable, has excellent cashflow, is predictable and runs without you. Set up a meeting with all the stakeholders in your business and discuss the flow of an order from start to finish. Make the system streamlined and tick box simple. The most successful businesses have the best systems. Look to your nearest apple store for an example of this. Did you like this video? See what else James Schramko shared at FastWebformula3 here | 17 12 11 | Free | View In iTunes |
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Why Build An Internet Business? | Cashflow positive, no loan required, can be sold. That is the best James Schramko Internet business. Business building is the most exciting asset class to grow because you are in control. You set the rules and you can create something special. When you compare that to stock market investing or traditional investment property it is easy to see why building an internet business wins. See more James Schramko Fast Web Formula 3 videos here | 17 12 11 | Free | View In iTunes |
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Why Asset Control Matters To Internet Marketers | 'It is better to own the racecourse than the race horse' - James Schramko. As an Internet marketer be sure to post premium content to your blog then embed it on Facebook rather than post directly to Facebook. Use segmented fan pages to drive traffic to your own assets where you can build a list. Use YouTube to share videos to then embed on your blog and Facebook. Use Twitter to leverage facebook posts on auto-pilot just as long as you turn up there daily to respond and engage. When you own the domain and the website you have control of the asset and also you may be able to sell it. This is a far better situation than when you build on someone else's framework and get shut down.... James Schramko speaking at FastWebFormula3 | 17 12 11 | Free | View In iTunes |
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Internet Marketing Business Models | James Schramko gives an overview of local business marketing, domaining, affiliate marketing, podcasting, the explosive software business model (James Dyson made over one million dollars in less than one year) and the portal marketing. At Fast Web Formula 3 these online business models were fleshed out in detail. Planning and massping out your business is more involved than just a magic button. This video is from Fast Web Formula 3 a James Schramko event. | 17 12 11 | Free | View In iTunes |
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How To Build a Business – Internet Marketing | Design your Internet Marketing business the right way from the start. Learn from the Max Schubert Penfolds Grange story and the 100 million dollar per year business James Schramko helped build. Sometimes you have to do things that are not so popular and if you build your business for the long term you will be making a long term asset (like Apple, Disney and Intel). This video is from James Schramko Fast Web Formula 3 | 17 12 11 | Free | View In iTunes |
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Most Profitable Business Ideas | Mercedes-Benz dealership General Management was the perfect foundation for the invention of the 'James Schramko' lifetime customer centric approach. Watch this for the most profitable business ideas for your small business: This profitable business ideas video came from the James Schramko FastWebFormula3 recordings | 17 12 11 | Free | View In iTunes |
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Business MasterMind Group Tips | Instead of one-on-one mentoring many of the most successful business owners come together in a business mastermind group to share ideas. SilverCircle is my 'James Schramko' created Business Master Mind where we focus on business growth strategies. This is not only for internet marketing students, it is for business owners. Here is a video with some business tips including marketing and much more: SilverCircle does not open very often (usually the waiting list is 3 - 6 months). When it opens applicants are screened for suitability. Register for the James Schramko SilverCircle MasterMind Here | 16 12 11 | Free | View In iTunes |
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Business Growth Planning | The right business structure is important. Consider what business you are building and put the right things in place with a business plan. James Schramko takes us through some insightful business model planning. This video is from FastWebFormula3 | 15 12 11 | Free | View In iTunes |
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Gideon Shalwick Reveals Video Creation and YouTube Traffic Techniques | Prepare to learn some special YouTube video marketing hacks! Gideon Shalwick from Rapid Video Blogging shares plenty of cool stuff in this podcast. The camera to web process Gideon uses Why YouTube videos can help your Wordpress blog in the search results How to make sure your YouTube channel builds high PR (Page rank) The formula Gideon uses for delivering content (complex or simple?) The words you should AVOID using unless you want your account shut down Partnering with YouTube and the OTHER methods for monetizing videos Joint ventures with other YT video channels and much more... Resources mentioned in this podcast: FreeMagicLive RapidVideoBlogging Special Gideon Process Map: Click Map To Enlarge Rate this podcast in iTunes Gideon is an expert at FastWebFormula3 | 13 9 11 | Free | View In iTunes |
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Podcast Like a Professional – Tips from Dan Lyons | Dan Lyons is a Radio DJ and he brings a level of professionalism to podcasting that many business owners lack! I grabbed Dan for half an hour to talk about this vital marketing medium. In this podcast we discuss: The two main audio formats of Podcasts Choosing 'roles' when you have multiple hosts Branding your podcast for a more professional sound Dealing with difficult interview subjects Getting interviews with 'stars' Voice and language techniques for maximum impact How to attract traffic via expert interviews The correct protocol when you interview an expert Check out Dan's Podcasting like a pro Please leave your comment on iTunes and ask questions below: | 11 9 11 | Free | View In iTunes |
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Andrew Warner from Mixergy.com Reveals His Best Interview Content Creation and Production Strategies | Andrew Warner When it comes to interviewing powerful business experts Andrew Warner is the king. His blog Mixergy.com is crammed full of excellent entrepreneur interviews. I asked Andrew a range of questions about the art of creating and producing interview content for marketing. Use these tips to grow your own internet marketing business audience. We covered the following topics: What happened after he sold his 30 million dollar business in his 20's Why he set up Mixergy The importance of being yourself His biggest take away from interviewing Seth Godin? How to be a producer versus a spectator? (perfectionists block your ears!) The best way to view feedback from critics? Is interviewing easy or difficult? Should you sell products on monthly or lifetime subscriptions? Are transcriptions required? The one thing that can KILL an interview (many people do this) Why slavishly following just one 'guru' is a recipe for disaster How to connect with people you admire... Please leave your comments below and rate this episode in iTunes! | 11 9 11 | Free | View In iTunes |
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Facebook Advertising Secrets With Jen Sheahan | In this podcast James Schramko asks Jen Sheahan from FB Ads Lab these hard hitting paid social media questions: Can  you really make money on Facebook? What products or services work best on Facebook advertising? Is Facebook better to use for branding, direct response or cross promotions? Jen Sheahan on stage Highlights in this paid traffic episode include: How to get dramatic improvements in ad response Mind blowing remarketing strategies for internet marketers Internet Marketing segmentation tips Should you DIY Facebook Ads or have it done for you by a Facebook service agency? Enjoy this episode and be sure to comment on iTunes. Check out FBAdsLab: Jen is a speaker at FWF3 | 10 9 11 | Free | View In iTunes |
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James Dyson [Optimizepress] Interview – How To Build A Million Dollar Software Business In Less Than One Year | James Dyson is the creator of Optimizepress Wordpress Software. How did he build such a strong software business that the entire Internet Marketing community adapted so quickly? In this Podcast James Dyson and James Schramko discuss the following Software Business related topics: Why good looking sites are essential for branding and the modern web How to move your mindset from specialist to business owner The best system for getting software developed Leverage concepts you can apply with the knowledge you ALREADY have! Why being a programmer is perhaps a DIS-advantage if you want to make money from software The three main types of software you can choose from Where to hire reasonably priced programmers How to test the market BEFORE creating anything or spending any money Avoiding 'investors' and how to partner on software projects if you have no money The essential steps you can take to reduce support strains after launch How big a team you might need to manage a million dollar software business What was the biggest SHOCK in his last year James Dyson's famous OptimizePress software with a BONUS Conversions Video can be bought via this BONUS site: OptimizePress Bonus James Dyson is a FastWebFormula3 expert. | 31 8 11 | Free | View In iTunes |
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Internet Marketing Is Changing… A Revealing Interview With Ed Dale | Ed Dale and I caught up for an hour long chat about the changing landscape of Internet Marketing. One thing we can be sure of in the Internet space is change. Each time Ed and I catch up there are new things going on with attitudes, software, strategies, hardware, systems and observations. In this revealing podcast you will get the latest info on a broad range of topics: Working from home v's office Ed's REAL driving force for success How your brain works (and is changing!) The essential SKILL you can acquire even if you didn't think you could Creative cross -market pollination ideas Why pre-judging is hurting your results.. In this podcast I ask Ed why he does not yet have a tech blog - the answer may just help you with your own opportunity filtering. We then go on to talk about G+ (Google +) and WHY it exists. Beyond that we discuss: Why Ed chooses certain technology solutions (No, it is NOT if it has Apple on the cover)... A secret about Ed's past that explains his ability to orchestrate his business The ultimate solution to shopping cart abandonment The best continuity deal on the planet Pricing versus value trends (We mention my TrafficGrab product as a case study) The BEST way to build value around higher priced offers The +1 button and why it is a big deal (put it on your websites!) Ed's new podcast >> video animation concept How to protect yourself from losing your content (obvious answer yet so few people do this) Building your Author rank Ed's number ONE (and mine) strategy for becoming an authority Are Hoodies Good or Evil?... If you like this podcast be sure to see Ed Dale at FastWebFormula3 and be sure to hit the +1 button :) Subscribe on iTunes | 18 8 11 | Free | View In iTunes |
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Super Affiliate Marketing | Andy Grand is a rather private super affiliate from Switzerland. A member of the Apex club for top 100 Clickbank affiliates he knows a great deal about affiliate marketing. Together we run the most focused Internet Marketing Community on the web - SuperFastResults. Listen to todays podcast to hear Andy answer my questions: Is Affiliate marketing still valid? What changes have taken place in the market? The best traffic source? What is different after the Google SEO changes? Is the Google affiliate program good? Explain the Clickbank / Plimus changes? Andy will be visiting Australia to present at FWF3 ATTENTION: Affiliate Marketers Andy and I put together a hands-on 8 Week Super Affiliate Masterclass. Watch the video here to see my affiliate mistakes and successes plus discover if this program is your best option for getting ahead in the shortest amount of time: Masterclass started August 15th - CCheck the course here!! Please rate this episode on iTunes | 12 8 11 | Free | View In iTunes |
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Inside Google | Last week I visited Google Australia. They are getting pretty keen to share with marketing agencies how best to sell Adwords. For your benefit I made some notes since you may either be selling to businesses, considering selling to businesses or perhaps... | 6 8 11 | Free | View In iTunes |
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Alexi Neocleous Discusses How To Have Only The Best Customers Coming To You Ready To Buy What You Sell | Alexi Neocleous from MarketingBump has developed a terrific system for getting high paying customers coming to him. Getting the customer to take action is the topic of todays Podcast. You will discover: - How to sell by NOT saying same thing as others - What almost ALL multi-million dollar entrepreneurs have in common with each other - The core difference between branding and direct response marketing (and why one should be the focus) - Why hiring specialists will speed up your results faster than figuring it out yourself The ultimate customer getting funnel Listen to how Alexi sets his filters to attract the perfect 7-8 figure customers who love what they do. His sales and marketing knowledge is so strong that he designed the ultimate system to only ever attract the right customers. This discussion is perfect for you if you are consulting to businesses. Consider getting rid of your desperate, low end, service needy customers and replacing them with a high end customer instead. Profitable Mind Control When you want to increase your revenue work on your money mindset. When you have a good psychology for wealth you get better results. The self confidence that YOU and your business possess will control the type of interaction you gave with yoru clients. Alexi states you will get your exact match client. When you are starting out it is critical to re-enforce the positive wins you get as you get them. Take losses as experience lessons. It is all about positioning... Here are the steps for setting up a great sales funnel for consulting: Have a layer between you and the prospect. Instruct the client to look over your website. Ask them to look over your prices and have high prices. It is a pre-screen for cheap clients. Use lots of proof elements and success stories. Point your client to your proof elements. Create a report to give away amazing content and give your prospect the report. It is better to find out early! Some situations are best avoided. You will not be good and right for every potential customer. Make a 15 minute initial consult via phone. The customer must have read the report and the video. If the customer does not take action or the time to commit to the pre-screening process, they are not going to be right for your paid work. Work on yourself Continue learning, be a sponge and work on your self beliefs. Enjoy the discussion and please post questions / comments below! {Please rate this podcast in itunes!!) | 15 7 11 | Free | View In iTunes |
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Kevin Rogers Copywriting Lessons | Kevin Rogers from The Conversion Kings is a top Copywriter (and one heck of a funny guy).  Kevin has been writing some of the highest converting and hugely compelling sales letters for the big dogs in the ClickBank marketplace. Add to that his consulting gigs with super guru's in the health and property markets and you will clearly see why we have much to learn from Kevin... Kevin Rogers and James Schramko in San Diego Highlights from this podcast: Kevin takes us back to the days when he was performing stand up comedy beside Chris Rock and Jerry Seinfeld. His gas bill was more than he earned. Things certainly took a turn... How forum posting and guest blog posting can get you 'in' with the right crowd even if you are a total unknown. (This lead to a great connection with Copywriting Legend John Carlton)... Why Kevin creates his own offers in the niche marketplace of the Warrior Forum and his results thus far... The number one MISTAKE new people make when writing the headline. (Hint: It is probably not what you think!)... Several cool tips and a free no strings-attached gift you can download right now... Resources mentioned: Kevins FREE  training reports (No Opt-in required and no affiliation) The Conversion Kings Joe Sugarman Copywriting Book: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters John Carlton Copywriting Course: Simple Writing System Please comment an ask questions below Kevin will also respond: | 2 7 11 | Free | View In iTunes |
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Building A Strong Business [Six Figures Per Month Within Twelve Months] | James Schramko interviews Clint Maher from Oracle Digital. They discuss his extraordinary business growth over the last year. [Clint used the  SilverCircle weekly Mastermind program to start a new business model from scratch]. The results were staggering. Internet Marketing for Small Business The average Internet Marketer can take these skills to local business. Doing it profitably is more difficult than some of the 'gurus' preach. Make no mistake it will come with some growth challenges. Moving from sole operator to a small business has certain steps. In this podcast we get some real insights into the growth steps small business owners face. Clint offers tips about: Avoiding the 'one legged horse' business model and what NOT to do! Building a super team to write, post and syndicate content plus deal with clients Team management software Billing techniques and software Where the big opportunities exist right now for Internet Marketers Partnerships...  the good and the bad.... Tips for Putting together a six figure month: Have clear goals Adjust your goals when your business grows Look after yourself Recognize your capacity constraints Make the tough decisions when you need to Ask: "What can you do differently?" Empower your team so you can step away from the business Consider expenses versus costs Re-invest early to grow faster What should the Team have access to [According to Clint] ? NOT the money NOT the domains Gifts and Presents Excellent behaviour from the owner A feeling of belonging and fun The BEST advice available from REAL experts Summary: To grow your business very quickly you need to know what you are trying to do in advance and invest your time and early profits into accelerating it. Build a great team and be very customer focused! Keep a long term vision about your business. Please ask questions or comment below: | 28 6 11 | Free | View In iTunes |
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Jeff Siegel Shares His Clickbank Marketing Secrets | In this podcast I talk to my friend Jeff Siegel a multi million dollar Clickbank internet marketing expert (and a heck of a nice guy!). As a top level marketer and partner in "The diet solution program" selling over 1000 copies of health related information products per day you will enjoy the key points on offer here.... Opportunity Next door Jeff  lived next door to Isabel (now his co-partner) who attended high level training conducted by Craig Ballantyne. This led to Isabel meeting Vince Delmonte and Mike Geary who are also fitness industry superstars. Knowing this was an advantage not to be ignored Isabel asked Jeff for help putting up a website.  (This is proof that a Mastermind level coaching can pay huge dividends). Do Sales Videos Work? Jeff really pushed the envelope testing out Video Sales Pages. Soon a few hundred sales day turned into a few thousand sales a day. Start with an introduction, then establish credibility and follow up with ten minutes of solid content. How Super Affiliates Conquer The Market With 500 Sales Per day... They use paid advertising. If you are stuck on the 'free' treadmill then it is going to be a slow ride at 1% conversions...  Jeff recommends product owners prove conversions yourself first. JV's will send spurts of warm traffic, in fact some affiliates can do 500 sales themselves in a single day. TIP: January is the big month for diet solutions! How important is the product itself? You need to continually update the product but it is super important to have quality from the start. Jeff is all about integrity.  Make sure you have related up-sells that accelerate the results, save time or effort. Perhaps build a community to encourage additional product consumption. Increase customer service with a call centre. Jeff will have operators verify orders and answer questions whilst offering additional deals. Does Size Matter? Currently Jeff has a small company size - 10 people on staff with outsourced remote team members. The structure is 2 senior partners, 2 junior partners. On Striking JV Deals.... With ClickBank you will need to get JV partners on board. How do small players approach big players for deals? TIP: dont bring up business first! Be sure to attend conferences. Super affiliates big in marketing stuff always have things going on so super affiliates can come and go. Focus your energy on helping affiliates make money It takes 75% of your effort to stay up to date and tread water. Jeff has a warning about crazy affiliates who can get you banned from Google. Keep a close eye on them and avoid affiliates who run 'scam' angle campaigns. Conversion Suggestions It is essential to conduct split testing and tracking. Jeff often creates special pages for affiliates who make a lot of sales and have a good history. These special pages will have headlines to match ads for continuity. Lead people all the way from start to finish - you must not slack off at the finish. Everything is counter intuitive so persistance and risk are important. What tools can be used for testing? Jeff recommends Googles Conversion Optimizer . TIP: always go with simple. Get simple working first then go advanced. Start with A:B split testing before trying heat maps. How do you attract affiliates? Hire an affiliate manager to recruit super affiliates. The Diet Solution Program is ClickBankâs top selling program in the Health & Fitness space. Jeff knows what he is talking about! Affiliate Site: www.thedietsolutionprogram.com/affiliates Success Tip From Jeff Go the extra mile with your own internet marketing campaign.... Ask questions or comment below: | 17 6 11 | Free | View In iTunes |
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Leveraging Your Internet Business | Lets hit the boost button and apply a few leverage tips to optimize your profits. Effective use of financial concepts in your business can really add to your bottom line each year and hopefully this will help you with a couple of ideas. Cost Cutting Mistakes The first concept that I really want to address is cost cutting. Most people try and reduce costs instead of increasing profits and this is what keeps people poor. Stop being obsessed with âcostâ. They can only ever be reduced by 100%. What you need to be doing is to focus on getting the profit and Iâm going to show you some formulas to help you explain this. Lets open our eyes to bigger possibilites... Total Sales x Margin = Profit I have to give credit to Jay Abraham because he is the pioneer teacher of this method. Total sales x your margin = profit. So take everything you sell times your margin equals profit so if thatâs true letâs just look at some numbers. $100K x 50% = $50k If we sell a $100k and our margin is 50%, we make $50k. Our costs are $50k and most people will try and focus in reducing that costs and try and get more of that $100k. Increase Investment But what happens if we increase our costs? If we call it an investment and we go and buy some really targeted traffic using everything weâve learned in a course like Traffic Grab? If we would increase our investment in traffic 10 times, if we wouldâve go crazy and spend $500,000 and if we could scale it to a $1,000,000 sales amount then now, we have a $500,000 profit. We spent ten times more but we made ten times more. Advanced Financial Mindset Lets apply an advanced mindset to the process. Frankly, a lot of people just donât have a good financial mindset so your big question should be, âHow can I invest more into my business that converts so that I can sell more than what I spend?â and thatâs the goal. The Next Level Take this up a notch. If you can increase your expense by another factor now youâre generating $3 million in sales and letâs say that you have a margin of 50% because a lot of these things are completely scalable (and I know this because this is about whatâs happened to my business). Youâll end up with a $1.5M profit. Sure your cost is 1.5M and your profit is 1.5M. Now if you remember that first example youâre making $50,000. So what Iâve just shown you is pretty much my business graduation from the beginning to now and I can tell you Iâll keep looking to increase my sales if I could do $10M and it costs me $5M, thatâs okay because Iâm still going to make $5M profit when itâs all said and done and thereâs other side effects too. Asset Growth I can tell you that itâs more likely if Iâm investing $1.5M a year into websites and domains and teaching my team, then Iâm pretty sure Iâve got an amazing asset that could be sold for multiples and at the end of the day, the goal of the business for me is to build up equity that I could sell to somebody else. I want to create a business that has cashflow and is sale-able. Three step Action Plan So thatâs a leverage concept worth grasping. Stop playing with 'push button magic' and start growing your REAL business. Here are some action steps you can take that are partly inspired by business genius Peter Drucker. 1) Identify what needs to be done that is best for your business 2) Develop an implementation plan (and be responsible to carry it through) 3) Focus on opportunity (investments) rather than problems (costs) Please Post your comments / questions below: | 6 6 11 | Free | View In iTunes |
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Podcasting For Authority and Traffic | Podcasting is pretty cool because we get to create premium MP3 content and distribute it everywhere across the internet. We can fully take advantage of all those portable devices out there and this is taking content that we prepared for other channels ... | 19 5 11 | Free | View In iTunes |
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Step-By-Step Training May Not Be The Best Way To Learn Says Memory Expert | Our podcast guest is Daniel Dobos a memory expert who runs  Mental Blank VCE. Dan is an education memory expert specializing in advanced learning strategies. Students using his techniques experience better results. I ask Daniel how can people get the best results from a product since people tend to start at the start of a product and start from the beginning  and follow through the program in a linear fashion. Before you consume (or create) your next Internet Marketing info product you should be aware of how you learn. Many people ask for 'Step-by-step' training without knowing the facts. When I was putting together my latest product 'TrafficGrab' I thought I would help students optimize the learning outcomes of the training. This interview was the next logical step. Here is the typical linear viewing activity as displayed in Analytics "People need to know what outcomes they want when they approach it" If they do not know in advance they will most likely find it hard to learn anything useful. The best method is to dive into the parts that solve the biggest problem. After listening to Dan Dobos Ideally your video viewing will be non linear, you will get more consumption and faster solutions. People are going to have different problems and they may not reach the gems waiting for them if they start at the beginning. The best way to consume Upfront gain an understanding of the total product. As product creators we should encourage people to find the right part of the products. Customers may only consume a small part of a product and it is our job as the content creator to make products easy to consume. Break your product into small chunks and let people dive in to the part that can help them the most. How to Create Better Information Products Create a welcome video to help people see the whole program and TELL them to jump to the videos that will be most useful for them. Daniel highlighted that we probably have different types of customer need to use the product differently and we can tell them how to consume the product best. Putting a table of contents is the best way to help people mocha through transcription PDF. Another technique is to categorize your videos into smaller groups that relate to the same topic. Daniel mentioned that in TrafficGrab I could split my videos into paid / free and borrowed traffic. Bottom line - make it easy for people to get the maximum amount of value that is there with the minimum amount of effort. Tip: Using a multiplayer video display makes this very easy. Accelerated learning Enounce is software that allows you to speed up videos and can help retention of information fast. Dan recommends it highly. Please comment or ask questions below | 14 5 11 | Free | View In iTunes |
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Traffic Grab Review | Over the last three months I have been collating and recording a serious training product about getting targeted website traffic called "TrafficGrab". I went through the last five years worth of traffic strategies I have tested. Next I mapped out and sytstemized the process my own team use. What was left was the trafficGrab system. Just the information you need and nothing else. The first training modules are free and they cover: How to research the right buying phrases The best content to prepare to attract buyers What site structure to use to harness conversions The other (paid) modules cover: Traffic - and LOTS of it Conversions - so you make profit Leverage - make event more profit! What you can expect There are 24 traffic Steps, a huge Mindmap and at least 9 hours of high quailty video in this full course. (Some people think I am a little crazy making all of this available for just a one time investment of only $79.95). Start viewing the first modules from the course for FREE Highlights from the course include: How to get targeted traffic from scratch. How to build a list of qualified buyers. How to scale campaigns once you get conversions. The big traffic channels are covered: Facebook Traffic (Paid and Free) Youtube Traffic (Video domination) Google Traffic (Getting top SEO positions) Affiliate Traffic PPC Traffic (Pay-per-click) RSS Traffic Article Traffic Web 2.0 Traffic Email List Traffic and way more.... Case Studies revealed In this training I am showing a few case studies where I generated truly excellent sales results. You can see the EXACT campaigns and how I did it. It is not often you see real results laid bare like this. I am taking a big risk educating my competition.  The system I have developed can be replicated. My students have been able to get similar results so perhaps you can get some value from this too. TrafficGrab System reveals... If you ever wanted to see how to generate 300,000 views per month on Facebook, or have more than one million dollars flow through your shopping cart each year, this is the place to see it. I've done it. The introduction video is waiting for you here (please make a comment if you like the videos!) | 17 4 11 | Free | View In iTunes |
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Internet Marketing Tips For Facebook Profit (Part Two) | Today we talk to Jennifer Sheahan - aka PPCmom, Social Groove and FbAdsLab.com.  These days Jen is a Facebook paid marketing expert. Jen and her husband decided that a corporate career was not the best way forward for a family so she taught herself affiliate marketing. Paid traffic is awesome Paid traffic was something she got really good at after creating her first information product (an ebook). Driving more traffic turned into a PPC obsession where she taught herself how to leverage an income from building up the size of the campaign from very small starting budget. Facebook domination time! After some hardcore CPA (Cost per action) advertising Jenn settled recently on mastering Facebook since so many people are going on there and it makes perfect sense to specialize on that platform in the mid term. Maximizing paid advertising spend on Facebook Facebook has highly targeted advertising opportunities since it draws in around 500,000 million users at any one time. These Facebook users are sharing extremely personalized information making it easy make sales. Research  your product Make sure you have a product / offer that you can sell. Some products can not be promoted however Jen recommends you start with offers / products that you love such as cameras or video coupons etc⦠Find products at Amazon, Commission Junction and direct affiliate products. Direct linking is alive and well on Facebook Set up a direct link to the merchant to test it and then when you meet advertising costs then you can build out a site on the topic. You can also build a fan page for affiliate products in passion markets. Getting started advertising on Facebook Now set up a simple Facebook ad to promote it. Low campaign budget is recommended $10 - 20 per day and a low cost per click. Put the click budget way lower than what Facebook recommend (ignore the warning that the bid is too low). If you do not get any clicks then bump up the clicks to the next bracket. CPC versus CPM? Initially CPC (cost per click) is better to test the campaign and then roll out to CPM (cost per thousand impressions) as you know your metrics. High CTR The goal is to get at least .30 CTR (click through rate). Whilst the average CTR is .03 Jen thinks a high CTR will lead to success for distribution. Use images every time. Eye contact is important. Use pictures Get a picture of a happy smiling women (from the waist up) who is looking you in the eye. If that happy smiling is doing something that relates to the product that can be great for CTR. Amateur photos showing the thing that you are selling work really well. Add text to images Get photoshop, Gimp or snagit to add text to the photo. You can put text in images to extend the headline. This really helps when you advertise a fan page. Use a matching font to the headline to give it the appearance of being a longer headline. Drive Traffic internally a fan Page or externally? If you have a custom fan page you can send them there. If the fan page is bland or auto-posted then you should send traffic offsite. Engage people or lose them. If you are going to send them to a website you can squeeze emails and you can also do that on Facebook now. Targeting Google and Facebook are very different. Before you create your ad you should have a great list of all you competitors and targeted people who your customer will be following. Pay particular attention to the demographics of your market. Ads should target your ideal client is massive detail according to country, state, gender, marital status, school, suburb, fans and job. The insights section of your fan page will tell you who is visiting. Ninja Targeting Secret You can bid on competitors names as an interest (if they are there) in the like section and it will show when people visit there. This is seriously like a stalker ad with social proof mice in. | 23 11 10 | Free | View In iTunes |
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Internet Marketing Tips For Facebook Profit (Part One) | Robert Grant and Ian Chapman are the dynamic duo who produce great content relating to Facebook. To become the experts they have had to spend hours delving into the 'ins and outs' of Facebook. With the new attention put onto social media by mainstream press awareness is at an all time high. Now most media outlets, cinemas and newspapers are fully talking about Facebook. Robert and Ian also consult to high end clients. The massive changes Facebook is integrating with Paypal and the Visa network. Now people will be able to do business ON Facebook. this is a huge change because people will no longer need to leave Facebook to do business. Facebook Places Facebook Places taking on the 'Foursquare' style of locational marketing places local business into the picture. Businesses can now interact with clients and users by using a reward system. Shops and restaurants are exploding with new opportunity and this changes the game for ever. One Billion LIKE buttons.... The consequence of this mass roll out of LIKE buttons have caused Facebook to now refer more traffic than Google. Now we refer people to new websites via friends and fan pages rather than just search engines. This is the biggest driver affecting buyer behavior more so than any time before. This is the exact same phenomena that the Link Liberation team were saying changes the traditional SEO game for ever. Referrals Having a referral base with endorsed qualified traffic makes this a very interesting time to be using Facebook. Smart web masters can also use the Facebook connect feature to bring Facebook into your site. You can (depending on the Facebook pricey settings) now laser target specific demographics and run highly targeted marketing campaigns. People will find out At the click of a button people can share content fast driving endorsed traffic. Google must be wondering what to do about this. The other shift now is from one way marketing to integrated marketing. Modern marketers must integrate marketing channels to create a fan base. Fan pages, email marketing, viral friend referral and peer group influence used together mean you will have a super engaged audience. When we see crowds moving into a product or service area then we see a whole crowd becoming a larger crowd fast. The social movement creates a ripple effect. This is the same as when the cool kids at school create a new trend. Offsite Integration with facebook 150,000,000 people per month are integrating with off site Facebook integration. When people on your site integrate with a plugin that connects to Facebook you will see faces and that implies social proof. Everyone sees the comments and they are almost always logged into Facebook so it is easy to place comments. When the faces belong to friends - then it is the best scenario possible. Visitors will find it hard to forget about you. Is it dangerous to include the connect function because of leakage? Sometimes you might not want to include a like or connect feature if you have a specific conversion path. If you have a blog then you can put a widget on the sidebar. These can also be used on an exit pop. This is a GOOD place to put it. I am adding one to my email subscription confirm page. Be strategic and think about the goal of the page. Can we be too dependent on Facebook? Some people build their entire business on the Facebook platform. Given FB's consistent appetite for change users should be careful. Make sure you know the rules, Drive the traffic into your list and get into the Facebook game as much as you can while it is hot. Once you have a client list you have an asset. Facebook do make changes at times that are difficult to debate. Take the precautions such as having a dual admin for your account. That way if one person gets banned you can still manage the fan page. Participate but know the rules! More Facebook Marketing Tips With 5.4 Billion subscribed to fan pages you need to have one. | 17 11 10 | Free | View In iTunes |
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Stunning Traffic Facts – A Revealing Interview with Paul Smithson | Paul Smithson is the founder and CEO of intellimon (Creator of XSitePro). He created the website building software I used to get started online. Intellimon have moved more into the education side to help marketers get better at marketing. Marketers need more than tools. (I have been teaching people this with It's not about the website ). There is a lot of information and people get overloaded. In order to locate the key areas of frustration Paul surveyed the market. We discuss the main findings here. Focus is essential Paul Smithson says people tend to jump from one thing to another and they should FOCUS more on the things that matter. This makes perfect sense. Doing the right things There is a real need for good solid well thought out training. The first course Intellimon published was the Complete guide to building websites. The next problem they tackled was the issue of Traffic. Traffic is essential for websites When preparing their latest traffic product they researched the market extensively with a 4000 response survey. After analysis the results showed some very interesting trends. People are doing a LOT themselves SEO, PPC, Advertising designs and other manual tasks are mostly being done by people in-house. Budgetary constraints are the main cause. Paul argues that doing these things first can give you the context needed to outsource effectively. There is a natural progression from DIY to outsourcing for most new marketers. Do it as fast as you can! Lack of Success breeds lack of success More marketers are struggling than succeeding. Most people on the recent survey Paul conducted (almost half) make less than $10,000 per your from the online business. The low income means they cannot invest in the outsourcing to get the profits. The missing component of decent traffic is critical in breaking this cycle. Highly educated but not making money Many people who are doing Internet Marketing are not really getting the results they could even though on average they are very smart. Most are probably successful in 'offline' business or a job but the skill of traffic eludes most. An education outside of Internet Marketing is no guarantee of success online. You need specific online training. Hardly anyone has an affiliate program Less than 15% of people who completed the survey have an affiliate program in place. Affiliate marketing is like a commission only program that turbo charges most online businesses. I use Nanacast to manage my affiliate program and they send my sites tens of thousands of visits each month. Leveraged traffic strategies are very rare Less than 7% of marketers are using teleseminars or webinars. Considering how effective online events are (both live and automated) there is a huge jump in profitability available for most online businesses. Start using these as soon as you can to build lists. Mixed results for social media A lot of people who use them have no clue whether these techniques are effective or not. Not all business are suited to social media however being able to manage the social media channels effectively can be a really big tipping point for others. Email traffic is more measurable List marketing is one of the most effective and measurable marketing devices. You can track open rates, click rates, conversions and daily opt-ins. This should be a foundation to any online business because it is an asset that continues to work well. A solid responsive database is the surest way to generate profit when used correctly. Ideal Training solution Rather than just watching other marketers or trying things out yourself blind, you can now get straight to the point with the new training Paul Smithson and team have put together. The Complete Guide To Traffic The way this product is put together makes sense for most marketers. For new marketers it is the fastest and easiest way to cruise through everything you SHOULD know about internet marketing traffic. | 9 11 10 | Free | View In iTunes |
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Get $5000 Local Business Clients Without Cold Calling! (Conversion Method Exposed)… | Imagine discovering a new method of selling Internet Marketing to local businesses where you don't have to 'sell' face to face or even over the phone. When I watched the video Kevin Mckillop made I knew it was something special. Two years ago this technique generated me some very handy six figure deals and the technique works better than ever now. I even blog posted about it on this very blog! Somebody was paying attention. "higher than 60% conversions..." Kevin Mckillop is a reserved 'below the radar' marketer from Canada who is absolutely crushing it in the local business market. Using his stealthy video marketing methods he is achieving higher than 60% conversions at high price points. I discovered what Kevin was doing because we are in a strategy mastermind together. Clients LOVE this unobtrusive sales method One client loved Kevins video so much they immediately sacked their current web agent and hired Kevin for $20,000. Listen to the call to discover how the client was thrilled at being approached. Kevin was the hero who came to rescue them from the jaws of failure. ZERO competition Very rarely do we get a genuine opportunity to attack a market that is HOT yet has almost no competition. Using Kevins Local Video Methods you can step in front of all other contenders and DOMINATE. The big agencies are asleep on this and right now is the best time to take advantage of this. Local business marketing is THE place to be as all businesses adjust to the 'web' and it becomes a '100% required' non negotiable marketing medium. How To Use Video In Local Business Marketing The approach is simple: locate a good prospective business make a personalized 'seo' marketing critique send it to them wait until they call you (happens more than 60% of the time) complete an agreement bank the cheque perform the work (HINT: outsource this) repeat with next client How Technical is This? Can you really do this? Absolutely says Kevin. Nobody needs to struggle again since he has documented all the software you need, the scripts, the approach, the system and the instructional step-by-step videos. The method requires a Mac or PC and some extra software for screen recording. You can do this at home without any fancy pants gear. Table Of Contents How to get Started? Visit Kevins site using my link just below. If you like what you see as much as I did (seriously for the price versus income potential it is a no brainer) invest in this value laden information package: -> MY LINK Coaching & Templates Bonus Included Inside the membership area is a special bonus 14 day trial for *SuperFastResults coaching membership (massive value) where Kevin and I are waiting to help you with your Internet Marketing. The forum contains my now famous 'six figure' proposal template and two full webinars on the topic of local business marketing. Kyle Tully and I present 'FAST CASH' and also "Local Business Formula". With this support you will be able to put together the deals that will make this year very different from last year. Watch The Video Method Here (*14 day trial does not apply to current members of SFR) Got questions about this technique? - Post them below: | 16 6 10 | Free | View In iTunes |
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How To Start An Internet Business | It seems whenever I go to a BBQ or a friends place I get into a conversation about Internet Marketing. It makes sense since friends know I quit working for a boss a few years ago and I now live at the beach. They want to know how. This is what I usually tell them to get started... In my conversations I usually end up giving them the short version of Fast Web Formula (my own formula for building a 7 figure business from scratch). This is the back of the beer coaster outline: Step 1 - Mindshift Prepare to bend your mind and move beyond the standard thinking that so many people suffer. Amazing things can be done online only if you accept that there are different rules (especially when it comes to leverage). Many office workers are conditioned into 9-5 thinking. You HAVE to break out of that mindset to make it online. Step 2 - Plan Have a strategy. Most people approach internet marketing with a product in mind and then try and figure out how to sell it. Wait, there is a better way! Often nobody is interested. I prefer to start with the audience in mind. The starving crowd we often hear about in marketing speak. Usually I suggest the basic strategy of being an affiliate (I liken this to being a commission only sales person). As an affiliate we still build a list and create an authority blog where we will eventually sell our own products as well. Step 3 - Research Time to do some keyword research. The easiest way to do this is use Market Samurai. If not, the Google keyword tool will suffice. We look for search terms that have some traffic, advertiser competition and less than say 60,000 results in 'quotes' in the search listing. In this example I ended up finding the key phrase: 'How to start an internet business' from my seed search. This should be a buying phrase with commercial intent. Words like 'how to' or 'buy' are always useful! Next we type that into Google and pull the keyword lists from the top few ranked sites using the alexa 'search analytics' data. We will use these phrases in our content and as tags for blog posts and videos to help Google understand what our site is all about. Step 4 - Money Link Now we join a program where we can sell an offer relating to the keyword. We search for our keyword + affiliate. Often we will find a clickbank product or a CPA (cost per action) offer from somewhere like Neverblue. There are also some cool offers at CJ.com. Once we have signed up for an offer we now read the sales page and get into the mind of the buyer. Note if you already have a site that makes money you can use this technique to get yourself more traffic and links by pointing the campaign to your own site. Step 5 - Content Now we create or buy some content to use as a lead magnet. Ideally this can be a video (you can transcribe it later into a PDF report, MP3 podcast and blog post). This means we can use a youtube strategy of posting video content with a view to attracting clicks to a URL (web site address) displayed as a watermark in the video and in the description link next to the video. If we have no content we can rent or buy a youtube video by contacting the owner of an already existing video. If you are creating a video it can be a slideshow made with powerpoint. You can film yourself with a digital camera set to movie mode. Alternatively use screenflow or camtasia software just to make a screen video of you talking on the sales offer page whilst scrolling. See an example here. Step 6 - Traffic Time to get some traffic. We post our video and place links in the description to either the offer directly or your own blog. For affiliate links I suggest you use a re-directed domain. Buy a domain from namecheap and then re-direct it to the affiliate link using the built in free feature. Later when you scale up you should host the re-directed domain on your own server so you can track traffic. Here is the 301 re-direct index.php code I use: | 7 4 10 | Free | View In iTunes |
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John Carlton Internet Marketing Interview (Number 2) | This is the second time I have interviewed John Carlton and I am really pleased with the information John generously revealed. We covered off the topic of long versus short and video versus text once and for all! John Carlton Interview Summary notes: Q: Is John the greatest living copywriter? John refuses to be called the worldâs greatest living copywriter. He would rather that he was referred to as the most ripped off and respected writer online. John also thinks that the highest form of praise is to see people mimicking his work, and following him and really keeping an eye out for everything he does. Q: What is your most ripped off ad? The one legged golfer ad was one of the most famous things heâs written. Itâs been recycled and reused countless times since he first wrote it about fifteen years ago. It became a very powerful example of how to do a âhookâ. He spent more than a decade perfecting his craft and has now spent another decade teaching people what he learned. John feels most rewarded when he sees people come up with good ideas as a result of his teaching. Its all about Bullets! One of the greatest learnings I have learnt from John is how important it is to write punchy bullets. Listen in as he drops a HUGE hint about the way he writes copy! John hops on the âHot Seat' On my last post I asked âWhatâs the biggest question you would like to ask John Carlton?â and got hundreds of replies. My plan was to run through many of these questions and have John answer with the first thing that comes to mind. (In the call you will see how hard this is!!!) Q: Whatâs more important, injecting character, storytelling, or learning the ways of the NLP ninja? John says storytelling and personality are way up the list of important things and go together because itâs hard to have a good personality without telling stories. Although NLP can be powerful, he thinks that personality and storytelling are your first choice weapons and NLP is way down the list. Q: What are your thoughts on long sales letters versus videos? Videos are sales letters in a different form. If you asked the question, âhow long will it take me to get my point across?â If you can deliver the hook, make them listen to you and get them to give you their money, whether itâs a long or short letter or a long or short video, it doesnât matter as long as you accomplish your goal which is to make that sale. The proven winner? Whatâs been proven to be most effective now is a combination of a video and written text at the bottom. The reason this strategy is so effective is because you engage your customers in a multi-sensory level. The goal is..... Bottom line is whether you use videos or sales letters, you have to be able to make your audience in an âactive stateâ and moved enough for you to make the sale. Use videos correctly Videos can be vital only if we use it in the best way possible. This means delivering the right kind of sales letter in conjunction with the other basic sales process that always includes text in some way. Start out with text? Youâre always going to start out with text, on emails for example, itâs always faster and easier to send a text email with a URL for people to go to instead of them waiting for your video or audio to load before they can understand your message and weâre almost certain that very few will stay waiting long enough. Q: What tips do you have when it comes to writing squeeze pages? Every step of the way in a sales process and in any kind of human interaction where you are trying to influence the behavior, so try to cut your sales process into little chunks of progressive pitches that get peopleâs attraction incrementally. Move in small steps Where your heading sells the sub heading, your sub heading sells the video, the first few seconds of the video sells the next few seconds of it and so on. On squeeze pages, | 26 3 10 | Free | View In iTunes |
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Free Report + Podcast Reveals Internet Marketing Experts Biggest Mistakes, Best Advice and Action Tips | When you start out online it is easy to get sucked into the 'noise'. Every week there is a huge 'must have' info product and your inbox is overflowing like crazy. I thought you would really appreciate this podcast and free report compiled by three very different internet marketers. Dean Hunt, Peter Parks and myself! Biggest Mistakes Dean Hunt suggests you should avoid being a perfectionist. I recommend outsourcing as the cure for 'doing everything yourself', and Peter says 'get a mentor. In the report we develop these further. Best Advice? Dean says you mus | 2 3 10 | Free | View In iTunes |
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Can You Really Be An Offline Business Internet Marketing Consultant Without Experience? | Fellow Australian Marketer Kyle Tully is back for another interview. Kyle and I have been discussing internet marketing for a few years because we share the same views on most topics. This time we talk about offline business consulting and who is qualified to do this model. Both of us have been pursuing this lucrative internet marketing business model for several years. Early start Kyle got into marketing at an early age. He came through the traditional Dan Kennedy style of direct response marketing. This is the same sort of material I would recommend all serious marketers get access to. I own every one of Dan Kennedy's NO B.S books. Do offline business internet marketers need to be technical? We discuss technical versus marketing skills. Putting together a business is going to involve some basic technical learning. If you can learn these things even a little you can put your self into a position where you can outsource later anyway. When you outsource the technical stuff you can know what to expect from outsourcing and you can fix things on the spot if you have to. Being able to talk about these things confidently will give you a boost when it comes to talking to offline clients. Professional web clients (corporates) will happily pay you to make small changes. You can outsource this and charge the client. We discussed the 'done for you' with a maintenance service model. Kyle says clients want this and I agree. One time fee or recurring income? Both Kyle and I were selling one time payment jobs when we started and now we both offer maintenance packages. Maintenance programs are something you should educate clients to have and also something that is very good for them. There are different things you can sell at various price points. (Kyle runs a membership site called Consulting Tycoon) Typical services clients of Kyle will learn are how to sell packages of websites, traffic, SEO (Search Engine Optimization, newsletters, article writing, PPC (Pay Per Click) , followup marketing with auto-responders. You can work within your strengths and clients will happily pay you to learn on the job. Once you learn a skill for a client you can use it for other clients and your own business. Just do it for yourself or do it for others? Kyle and I discussed the dream goal of sitting at the beach making money. (Ironic given that I am typing this from the beach house!). We agreed that providing a service for others is a great way to start cash flow and get great experience. We both still serve clients through services and personal content because we can hone our skills. Kyle gets a lot of enjoyment from helping business owners. The average business owner has a very low level of knowledge about Internet Marketing. Even with a small exposure to internet marketing and solid offline consulting strategies you will be able to impress. Success stories Some of Kyles students have started out with a good mindset and created a very good business within a short period of time. One of my own Business Internet Formula students (Jock Purtle) pursuing this model generated a six figure contract within a few weeks! We both have seen people do this fast when they apply the methods we teach. I have some templates in my SuperFastResults forum and Kyle has massive content in his membership. Warning: Not so ethical Internet Marketers Kyle and I have seen a lot of trashy products coming out in this niche (the 'offline gold local business' niche). Many of these were put together by students in dorm rooms with nothing but a taste for opportunity. For example any product that puts a heavy bias on cold calling is missing the point. Many traditional internet marketing experts have cobbled together products (often with a no-name business partner) to serve this hot niche. What you should be looking for is a solid business plan that involves creating a 'pull marketing' system (where the client will come to you). | 23 12 09 | Free | View In iTunes |
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Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview | Dan Thies can be counted on for a controversial SEO perspective and he is qualified too. He is one half of the SEO Brain Trust, a new project for dedicated Search Engine Optimization enthusiasts and students. The other half is Leslie Rohde. Internet Marketing all-rounder Dan Thies is a very capable SEO (Search Engine Optimizer) and PPC (Pay Per Click) marketer. He has a very good business mind honed from being in the market for such a long time. If you can get good at both SEO and PPC then you have a great combination for making money online. I respect him very much and he is the man I ran my latest SEO product past before publishing because he knows a lot about this topic. He has a real business mind. We got to catch up and share some fresh information in this interview. Keyword Strategy When looking for the right words to use on the site you should use both the obvious ones AND the ones you dig up later through research. You will find they break into general relevance and specific relevance. (Ignore wishful thinking keywords!). Every page is a marketing channel. Traffic to the site will typically be coming to the site through multiple pages so you want to cater to as many relevant key phrases as possible. Google Changes Now with the way Google displays results there is a premium on the top few listings in Google. The top few spots are super sought after. The top three listings carry the greatest click through rates. Google are now trialling triple listings in the search results pages (SERPS). This is especially important since explorer browser uses tabbed browsing and this takes up more space. CTR (Click Through Rate) Statistics Statistically (over 800 domains) Dan has gathered private data that shows the click through rates of the top three listings. 50% of the clicks go to the top three results. 60% of those clicks go to the top position. In other words, Dan recommends trying to get number one listings for less competitive terms than lower page one rankings for difficult terms. Google are also inserting shopping listings and video listings in the middle of page one on a frequent basis. SEO is a resources game Try to do the on-site stuff at once but work on the link building as quickly as you can to get the site making money. Put the profits back into the site and build the amount of links for every possible relevant phrase. Keep using the resources you have to get top rankings for as many phrases as you can. ACT ACT stands for Analytics and Conversion Testing. Working on persuasion elements (paying off on the promise) is a deep science that gets huge yields. This is an area Dan is passionate about and deeply specialized. When doing SEO consider that conversions are a HUGE part of the equation because that is the ultimate purpose for a site.Profit comes from traffic multiplied by conversions. Strategy and tactics You need to do a lot to stay ranked because the competitors with the deeper pockets will out spend you in maintaining a top SEO listing. The competition moves down to lower and lower competition keywords. You will need to get savvy with SEO because the game is getting beyond article spinning and made for adsense sites. As time goes on more webmasters will be getting smarter. Short v long Sometimes the choice keywords are the short ones however not always. Often the longer tail phrases are more profitable. Revenue per click for pay per click ads show that the highest ranked keywords get more clicks and make more money per click. This means you should be aiming high for PPC and SEO using the RIGHT keyphrases. Using PPC? Use exact match because broad match sucks. Recently the live quality score has meant that a lot of exact match phrase match ads no longer display. Dan will be releasing a PPC course to cater for these changes. These are being rolled out in brainstrust. PPC and SEO go very well together. Use SEO to locate the traffic for PPC campaigns. | 23 12 09 | Free | View In iTunes |
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Blind Internet Marketer Reveals Winning Mindset Secrets | Matt Wadsworth is not (yet) a big player teaching IM however he runs a great niche online business. I met Matt in Dubai where we were both speaking to a new emerging market of Internet marketing students. Strategy Matts success in the niche markets... | 22 12 09 | Free | View In iTunes |
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The write stuff – How to turn your writing passion into a high paying lifestyle | Bob Howells (officially Robert Earle Howells) gets paid to travel the world and experience things normal desk job types don't. Bob is an award winning travel journalist and his latest info product reveals his 30 years tricks of the trade for getting published. More than meets the eye You may be wondering what this has to do with internet marketing? That is a fair question and let me answer this. I met Bob on a travel junket. He was paid to go and I paid to go. On this trip I taught him how to leverage his skills online. He taught me how to leverage my skills offline. I thought YOU might like to know more about how Bob does this! Becoming an Authority When you publish work 'offline' in traditional media you build your authority. Bob is an EXPERT at this. After reading his e-book you will know exactly how to get a publisher to favor you over other submissions. When your name goes in print you can now leverage your credibility as a published author. I'll be doing it more and I encourage you to do the same. The RIGHT approach When you want to get your material published there is the 'traditional' way and then there is 'Bob's way'. Bob has identified some very sneaky 'stealth' methods for dramatically improving the 'yes' rate for publishing. Once you get this right you can expect to be paid more than $1 per word you write. Profitable passion Yes you can make money from your passion. Using these techniques you can add extra income to your existing job or amplify your authority for Internet Marketing. Bob has made a living by getting paid to travel around the world! Now he is combining these skills with blogging and information products.. Questions? In this interview we cover all the major questions you probably have such as dealing with rejection, what license to sell, how to get paid multiple times per content submission. In all we have more than 30 minutes of amazing mind exploding opportunity. Bob will help me answer any questions you have right here: (Download "Write Where The Money Is" here) | 16 12 09 | Free | View In iTunes |
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The 7 Most Common Affiliate Marketing Questions (And Answers) FREE MP3 | As I am putting together a product teaching people how to make money as affiliate marketers, I just conducted a detailed survey. The point of the survey is to make sure my product addresses the core concerns of my client base. In this case I got all the data back and compiled it into the most common questions. The survey sample was large and accurate so here are the survey results: The Top 7 Questions Affiliate Marketers Asked 1) How do I get sales without a list? 2) How do I build a responsive list of buyers? 3) How do I get sales without a powerful Blog? 4) How do I make a bonus that is attractive when the super affiliates and gurus are competiing over product launches? 5) How do I get traffic? 6) How do I manage the technical stuff? 7) Whats your biggest tip for affiliate marketers? Rather than answer these myself I thought it would be beneficial to get another affiliate marketer on the phone and brainstorm some ideas. Jay Deiboldt is a bright marketer I met at underground seminar and I have been watching his handywork over the last year. His new product Google S*****r covers many of these topics so I thought he would be perfect to get on the line. Here for your benefit is a 40 minute conversation between Jay Deiboldt and James Schramko discussing various aspects of affiliate marketing as we uncover some secrets and address each of the burning questions. We hope you enjoy it. Topics revealed in the MP3 - Why new people are caught in the the vicious cycle of thinking they need to be building a list before they start. - How to build traffic directly from Google and takeover the buying keywords searched for. - How to start with zero customers on list and how you can make sales even without a list. - Why you should target buyers and make a list of buyers - How to collect names of people who are looking to purchase - How to build a list of responsive buyers - How to get ultra high open rates - How to have a high quality client - Factors for building trust, getting high stick rates and keeping people on your list - Creative ways to come up with extra bonuses people value - A tip about subject lines for excellent open rates - Why you should tell people when they should not buy something - Tips on how to avoid the reciprocation pressure - How you should review things and if you should truly believe in anything you promote - blog review model for established rankings - Tips to get traffic if you do not have a powerful blog - Hot new resource Jay has noticed that is getting great rankings - Details on how to construct a killer bonus offer. - Examples of bonuses and launch results - What bonus formats work best and why - The one bonus that is a huge mistake (and people still do this!!!) - How to create a three way win:win:win with value bonuses - How to partner and leverage others when you have no bonus - Why helping others will get you ahead faster Plus we cover more tips for getting traffic including: - web 2.0 - blogs - forums - ppc tactics - wordpress - forum marketing mistakes - testing techniques to determine where the best results come from - how to maximize the result Small wins early on can get you in the right mindset We end the chat with Jay's big tip - the one thing you must learn. I also offer a tip - how to set up in the beginning to end up ahead. We close discussing how to stay organized by doing one thing at a time, eliminating onfo overload and taking massive action... If you like this check out TrafficGrab | 7 12 09 | Free | View In iTunes |
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Traffic Evolution Jonathan Mizel Bonus | If you only use Google for traffic then you are only going to reach a fraction of the available market (possibly less than 20%). Most serious Internet Marketers are using paid traffic WAY beyond Ad Words. In Jonathan Mizels course Traffic Evolution you... | 28 11 09 | Free | View In iTunes |
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How to Always Achieve Your Goals and Clean Up Any Mess | Mindset and personal habits will make or break your outcomes regardless of the business model you choose. For this reason I went to Toronto to visit New York Times Top 10 best selling author Raymond Aaron a world leading success coach. Success Author Raymond is an authority in this field. Check out the books he has published: While we were there I got to meet his amazing support team, share some ideas and learn all about his mentoring program. He lives the lifestyle he teaches Raymond Aaron has life designed the exact same way he encourages his students to live. He has a lovely wife, luxury car and a business that allows him to travel. While I was there we went to dinner at the CN tower. The most effective technique for getting things done... I insisted Raymond share his top goal achievement tip with you on Video so here is the good information directly from the legend himself: var playerhost = (("https:" == document.location.protocol) ? "https://www.ezs3.com/secure/" : "http://www.ezs3.com/players/"); document.write(unescape("%3Cscript src='" + playerhost + "flv/securelinkdirect/FBADD658-C5BF-0D66-57A92654370F886E.js' type='text/javascript'%3E%3C/script%3E")); I encourage you to get more information directly from Raymond | 8 8 09 | Free | View In iTunes |
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7 Things Killer Bunnies and German Fetish Porn can teach us about Buzz Marketing | Many of you already guessed from the headline this post is clearly about Dean Hunt the famous Buzz Marketer. I admit it is a blatant ploy to attract your attention. In this case it is very appropriate because my interview guest is a specialist in these matters... Thing 1 - Be outrageous Dean Hunt reckons it is ok to go against the norm a little with your marketing and who am I to argue. He is known for outrageous marketing stunts such as selling himself for $1,000,000! (Advertising space on his T-Shirt that is). Thing 2 - Innovate In the interview with Dean we learn about creativity and innovation. Basically you can steal other peoples creative genius and use it as your own by giving it a little twist. (Be sure to take full credit Dean mentions!). Take the most popular beliefs and poke fun at them. Bend and stretch norms into creative hooks to compel your audience. Thing 3 - Always / Never Dean mentioned a great technique to discover the way to stand out from the crowd in your industry (even if you are a plain old accountant). The method he uses can be applied in minutes and has proven to be a big winner for many others. It is called the Always / Never comparison. (Listen to the interview for more details...). Thing 4 - Market Research Dean mentions his top three resources for getting a window into viral traffic. These three sites are Digg.com, Delicious.com and Stumble.com. You can take the leading stories from there and craft your own version of that. Thing 5 - How to write killer content Dean writes for himself instead of search engines. If the content speaks from his heart he feels as though it will be more compelling to others. Thing 6 - The sneaky little headline writing secret The great technique for getting a really awesome headline is to write the content FIRST then do the headline last. You should have a strong feeling for the theme of the content by the end of the writing phase.This makes perfect sense and allows you to weave a good hook for the story. Thing 7 - The world is your swipe file Everything you observe as you conduct your life can provide 'blueprints' for effective buzz marketing. The key is to see everything as a technique you can repeat for yourself. Hence the world provides examples for you to model from. If something sparks your imagination then you have to ask how and why. Put that element into your own marketing and watch the results! More about this marketing lunatic... Dean Hunt runs a very personalized private buzz marketing coaching service. Dean is also a contributor to the FastWebFormula program of mine... | 16 7 09 | Free | View In iTunes |
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John Carlton Copywriting Interview | How To Write Killer Copywriting People Will Try And Steal From You (Even If You Can't Spell)... Revealing interview with living legend John Carlton While John Carlton has been visiting Australia I have been learning more about Copywriting than ever before. John is touted as the greatest living copywriter and he studied under Jay Abraham and Gary Halbert. In this revealing interview we discussed some great sales copy themes... John Carlton and James Schramko People often get stuck when it comes to copywriting. Sitting there in front of a blank page can be intimidating for new marketers, especially when it is the most essential part of the 'money getting' process. Push them over the fence!!! John Carlton revealed some great insider tips regarding how to motivate people to make a purchase. In this revealing interview we discussed buyer motivation and various techniques marketers use when writing sales letters. Nothing gets done until the copy is done You really don't have much happening until the sales copy gets written. Doubling conversion has the same effect as doubling traffic. If you combine them both you have an intensively profitable situation. Hard hitting questions I asked John about his thoughts on automated sales tools, long copy versus short copy, how to hire a copywriter and more. The answers may shock you. Last minute advice I love Johns advice to Frank Kern just prior to the worlds most successful Internet Marketing launch (Stompernet). John was able to clearly set Frank on track, solving the challenge he was having at the time. This snippet is something everyone should be aware of and is simple to apply. I wish I had know this several years ago. Motivation It was really great to learn what motivated John to go from 'slacker' to success story. His story is inspiring and he also recommends some resources you can look up. Two things every sales letter should contain Did you know there are two things every sales letter should contain? Once you embed these into the sales process you can expect an increase in sales. 'Lizard brain' is one of them. This triggering of ancient mind patterns is so powerful it causes fully grown adults to move into a buying frenzy beyond their own control! Common sales writing mistakes In the interview you can get an insight into mistakes you really need to avoid. Once you steer clear of them your results should improve. Applying just a few of these tips can shift your mindset forever. Putting words into a codec of proven sales persuasion is one of the best ways to crank up profits in an already established website. Fast gains for YOU When you combine scarcity tactics, bullet points and several other secrets John mentions, you will be in the elite category. Perhaps you will double your sales too! Discover the simple writing sales system course John Carlton invented and improve your profits today >>> CLICK HERE | 13 6 09 | Free | View In iTunes |
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PPC Bully 2 Review Bonus | Emil Paz - PPC Bully 2 Founder In our interview we discuss a few PPC techniques you may want to consider. I accidentally uncovered some of Emil's hottest PPC strategies! Listen in and see if you can spot them... We discuss Clickbank, CPA, international bidding and more... Finding profitable PPC campaigns using spy tools becomes more and more popular. Why? Because it actually works. Tweaking your campaigns until they get profitable can be expensive and requires a lot of time. Spy tools can help to identify profitable much faster. This is the traditional way of finding profitable campaigns Spy tools like Keywordspy, Spy Fu, Keycompete have been available for some time. There are great to spy on your competitors and find profitable keywords. But they show just a snapshot and don't display when the ads have been appeared for the first and last time and how many times they have been displayed. The first tool that showed the history of Adwords campaigns was Chris Carpenter's Google Cash Detective. It was launched in March 2009 for $1997 and is currently sold out. Enter the new bad boy on the block! Emilio Paz from PPCBully just developed version 2 of his popular ppcbully online PPC tracking software. Version 2 has similar features as Google Cash Detective. It shows when an ad was first/last seen in Adwords, how many times it was found, the ad position and average CPC. How does PPCBully 2 work? 1. First you enter a keyword, destination url (e.g. affiliate link) or display url: 2. In the next step you can sort the results based on a profitability index (PI). PI is calculated as follows: (number of days the ad is seen * percentage seen)/number of days since last seen. Campaigns with a PI over 10 are worth to be investigated further. 3. Once you have found profitable campaigns you can access the other keywords the affiliate is bidding on with a click of a mousebutton. The data is revealed instantly The PPC Bully 2 Method of profitable campaigns! Now you have all the results to replicate the successful campaign. It's highly recommended not just to copy the ads, but to create similar ads and try to improve them. Top Ten Reasons I like PPC Bully 1. Only TOP and quality keywords with traffic are listed (you'll not find 'nonsense keywords inside...like in other products...) they use a very good screening and educated keyword generation to enter into the system from all IM niches. 2. As a result of #1 for CLICKBANK alone they have over 2,000,000 direct linking ads that are checked twice a day and the new encryption is NOT an issue... 3. Very simple and cool user interface that anyone can use with minimal instruction 4. Download capabilities for keywords. Just click a button and save to y oru desktop... 5. You can choose your results from UK (HUGE market) or US (doesn't exist in the competitors) 6. filter and sort capabilities...you know exactly where you are the whole time... 7. Time parting of the ads --> graphs that shows you exactly on what hours of the day and days of the week the ad was seen 8. No need to wait, just search and get the results on the spot! The best keywords are already there. 9. Automatically identifies direct linking ads from over 60 affiliate and CPA networks 10. Live and real people support ... they hate the traditional 'ticket' system ... Conclusion: PPCBully 2 is a powerful spy tool to find profitable Adwords campaigns quickly. It works very similar as the Google Cash Detective. You can just enter affiliate links (the Clickbank affiliate nickname for example will do) to find profitable direct linking campaign, keywords or destination urls and PPCbully will return all running Adwords ads with their profitability index. I concentrate on Ad Words in the US and UK markets so this is ideal for me. The tool deals with high competition keywords so the database is extensive enough straight out of the box. | 23 5 09 | Free | View In iTunes |
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Internet Marketing Secrets | Very occasionally a marketer like Kyle Tully comes out with something so truthful and daring that is smacks you in the face. If you are expecting a huge secret then you will be shocked. There is NO secret to making money online. Have you noticed in Internet Marketing that every few days there is a new must have secret? The boring truth is that almost every single one of the hype marketers are using the exact SAME core skills no matter what it is they are trying to sell you. Once you realize they are all using basics such as copywriting and other core skills you can reshape your mind about how to approach internet marketing. Deceptive Conduct Kyle has put a different twist on newsletters and forums. Instead of the constant blast of affiliate promotions Kyle wanted to share the nuts and bolts of his business. He sat down to right a genuine newsletter sharing the REAL skills you need to make it in this business. He ended up with much more than a newsletter... The first newsletter became a report It is a report about running a business, how to choose a market, how to sell it to them, traffic, making offers, surveying customers, list building, testing, one time offers. Kyle is convinced you can get started fast building your business even if you do not have a lot of resources such as money or time. 4 Hours is plenty of time per day for a full time income... Naturally when things take off you need to re-invest into your business and as it grows. One of the most important thing is to start at a level that allows you to progress. Trying to make a home study course as your first product is a mistake because it takes so long. Being a perfectionist will kill your chances Kyle does include techniques to overcome procrastination. The thing I like about Lost Blueprint is that it has no fluff. The report is concise and easy to put into action. The money online comes from mastering yourself and learning what to produce and how to produce it is the available time. Kyle will not waste your time with this report. The Lost Skills Copywriting is a really important thing to learn and you will be able to leverage up your business once you get the hang of it. Persuasion and influence are great copywriting techniques. Kyle says copywriting is a persuasive conversation. Being honest and telling a true story is a great way to convince people and is also the easiest way to get started. Avoid Overload If you try and learn too much information you can overload your brain with too much information. The lost blueprint covers the basics that every internet marketing success contains. New people can get the best value from the report by getting the concept that they must be putting together a Website (wordpress is good), a domain name, a sales page, be building a list and using email marketing. What to giveaway to get a name? Kyle has had great success creating simple products to use as giveaways to build a list. Two pages and a good reason is all you need. 7 Part email newsletters are also effective for giveaways. Audio and Video are high value giveaways. Above all, make it very simple. You can tell if what you are offering is good enough by the feedback that you get from subscribers. The more content you publish and you put out there, the more confident you will get. New to all this? It is ok to be a little nervous about publishing new content. This is just normal for new product creators. Keep it very simple. Kyle has done this in his report by pointing out the main things the most successful people are doing rather than the fads many of them are teaching. Kyles final advice is get something going. Just get a website up today and get going with building your list. Recommended resources: Hosting Domain Name Aweber (Build a List) Verdict The most money is made by building a list and having great sales copywriting. The report is excellent value and Kyle walks the walk. | 10 4 09 | Free | View In iTunes |
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Zero Unemployment By Writing | I think this could be a reality for people who buy this new writing ebook and take action. Pensioners, house parents, experts and students can open up a stream of income when they tap into the rich market of internet marketing writing. Kerry Finch - Writer, Entrepreneur Making money online from scratch is something Kerry has been doing for a while. Writing is a great way to start earning an income from home from right now even in spare time. She is well qualified to teach you since she has built up a huge business online without any prior knowledge of how the internet works. Kerry now has her own business writing and publishing websites on the internet. Freedom to work from anywhere in the world she wants... She writes articles, blog content, posts and ebooks. Also Kerry has an affiliate marketing ebook and her own products. The overnight writing income ebook is a comprehensive guide for people who want to use the power of internet marketing to be independant and make some extra cash. Discover how to turn your hobby, skill or prior employment knowledge into making money online. You can write ebooks and also combine step-by-step article writing skills for building a bigger business from it. Kerry was a temporary office worker at my last place of employment.... Before I quit my last full time job I met Kerry. She was working away just like most other temps. She was working for an agency getting a smaller cut of what we paid them. I told her there was a better way. I was so confident in her ability I became her first client. I am still her client today along with many other internet marketers. When she got too busy she recruited other writers using her templates and skills because Kerry knows how to build a business. Kerry now has a team of writers and she has high quality standards. Her business is now split into two halves. Clients in the morning and her own business in the afternoon. She went from writer to business person. Writing articles for others is also a way to learn more about a particular field. You can travel and learn about your passion and get paid to write about it. Writing is a fast way to generate income and when you combine them with your own websites. Kerry gives a tip for Internet Marketers to boost response times from writers simply by paying much faster! She learnt this and many other tips by doing it. Now she can teach you. Are there any Challenges? Of course there are some challenges such as the need to have self belief and also make sure you get out of the house occasionally. Being free to sleep in if you want is a big change for some people to adjust to! Kerry references all the sites, resources and tools she has uncovered in her journey and as well she has provided the template you can follow to put together articles. With this road map the challenges are managable. In the ebook Kerry also covers what type of ownership rights you can use for your work. For writers, webmasters and business operators At the end of the interview Kerry offers some excellent tips on getting started and a great way to build your brand quickly. This is a tremendous resource which will shortcut the learning curve and understand all the essential elements of writing. Kerry has written the best start up guide for aspiring writers and every internet marketer should be buying a copy for their own writer. Kerry tells you excatly how article jobs should be submitted including tone, audience, keywords and target site. If you are serious about Internet Marketing buy this ebook asap. You will leverage your time much better. If you are a struggling writer already, and looking to jump into the next pay bracket - this is the guide to have! If you ever needed proof that you can start from scratch and build a business, Kerry is it! Get Overnight Writing Income | 20 3 09 | Free | View In iTunes |
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How To Increase Sales by 66% Using Tribal Association Marketing | 26 Months average continuity for members is a pretty high 'stick rate'. Tim Schmidt from TribalMarketingAssociation.org averages that easily with his profit pulling association business model. Behavior of members... Tim has tapped into the hard wiring of humans to come up with an extremely effective business model that turns traditional KPI numbers upside down. In this interview about Tims tribal marketing secrets I leave no stone unturned as we delve into the hidden world of tribal associations. Tim was losing money fast Tim had his back against the wall because he was losing 15 - 20 k per month on his dream publishing business. The household finances were straining under the pressure to a point where something had to give. Listen to the interview and hear how Tim was at the edge of financial ruin before he turned things around. Why can other people make a profit and not him? He noticed other companies getting along ok and then he found a way to blend a few ideas together in a super powerful combo. The new recipe for the publishing business was very solid. Tim had combined several aspects of direct response marketing, membership forums and offline magazines to form an 'association'. The good news is, the success is replicatable because all the systems are checkbox documented. Tim has tested the model several times for the same results. To revamp your business you just inject a 'need to belong' Clients care about products and services. You can have clients turn into fanatics and true believers if you inject a reason to belong. Associations allow members to have an identity and a feeling of tribe. Whatever business you are in you can wrap one around it. Members buy 66% more stuff. Tim says there are seven essential factors for creating a tribe: - common enemy - story - reason - ritual - language - jargon - leader Who Can Profit From An Association Business Model? Tim says a lot of times people dismiss the idea of association marketing however it could work in a huge number of specialties. The list of opportunities is endless. If there is an association in your space this is a great sign because you have a market worth serving. If you are first in, even better. If there is an existing association you can come in and do it better. There is almost no chance they have stumbled across this powerful combo. Layer upon layer The different elements of association memberships give people a way to communicate and grow. You can step in the modules of the association such as publishing magaizines for members. With just a slight shift in perspective customers become believers. Add the layers as the association grows. Benefits of using association marketing Association marketing is very simple to implement and it is not like a fad or a technique - this is a lifestyle which will be strong and survive many different economies. Tim says you can use it to build a business that is real even in the worst recession the U.S has seen for decades. What if you are not a leader? Tim was not a leader and he spent ten years avoiding people. Leadership is not about convincing people to do your work for you. Tim is not sure how he switched but decided to lead by example and inspire people. He wanted to put his people in a position where they were set up to succeed. This is real leadership. He quit fighting and decided to be responsible. The personal touch Tim has an interesting technique he uses to contact his members and it is super powerful. You need to listen to the call to discover what that is.The response he gets is amazing and builds a huge loyalty with the members, No wonder they stick around. Having really interesting promotions is a great way to spread the belief. You have a feeling of friendship with members. Once Tim did a promotion where he interviews Turkeys. The graphics were very comical and his members loved it. He also did a 'Tims broken toe' sale including an xray! | 9 3 09 | Free | View In iTunes |
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The Skinny on Contest Marketing | Fitness Expert Reveals Contest Marketing Tactics Today I talk with Craig Ballantyne who has been featured in Mens Health Magazine and runs the popular fitness website TurbulenceTraining.com. Inside the fitness industry the concept of Contest Marketing is a huge wave spreading like wild fire. Craig just spoke about this exact topic at Underground Online seminar in Washington and I was there. In our interview Craig steps us through the reasons why contest marketing will be visiting a niche near you! (I also managed to squeeze in some fitness tips!) What is Contest Marketing? You hold a contest so that your prospects and clients get more involved with you and have increased communication. The before and after contests also generate a huge amount of content such as photos, testimonials and extensive feedback on the program. The consistancy and commitment aspects of Contest Marketing increase your influence. Also you get to serve the community and provide a support forum for yoru clients. In fact you create celebrities and an entourage effect with your clients that can have a magnetic effect over time. How it works You can use this in any industry to get people involved so long as you come up worth creative ways to incentivize people to take action. There are three main stages. Stage 1 - Taking actions Stage 2 - Getting results Stage 3 - Getting the success stories People would often not take any action unless they had a contest to participate in. Humans like incentives and deadlines. The business to business contest provides the means for people to take action. Prizes are awarded to people forgetting results and forum participation is encouraged but not compulsary. The contest is open to anyone around the world whether they are clients or not. Rules There are legal implications so you need to check the rules in your area and also get legal advice. If you want to see the rules Craig uses listen to the audio. Making it free exposes the widest audience to your marketing. More Benefits People who participate in the forums the most get the best results. You get a lot more contact opportunities for you to develop the relationship. You get to announce the pre-content start then the close of the session. Then you get to let people know when the end is nigh and then the final close. Then you have the voting and then the final results. Then if you like you can let them know about the next contest. Craig runs three contests per year. People are so involved they get upset if you do not contact them! Where The Idea Came From People have a huge WIFM (whats in it for me) motivation to do this. Craig got the idea for this from Yanik Silver and the number of entires shocked him! Other Applications I asked Craig how I would involve readers in my blog contest. He suggested using something like an essay submission. In the past he had people submit the best answers about how the product he was selling enhanced for them. There were over 120 emotional submissions. They were combined into a report for helping others learn about the benefits of his program. Getting interaction from your client base has similar aspects to the social networking going on at the moment. There is no iron curtain bewtween the consumer and the expert. The Entourage Craig details the entourage technique. This is where your celebrity helps you bring others into your area. The celebrities are the first winners of the contest. Otrher people then are attracted to them and they get a big profile. Eventually other people will start to interview your celebrity clients. It then grows far more powerfully. Using before and after contests emplys the great aspects of visualization. Show a before and after results is the easiest way to demonstrate results. All of this can be done without a membership site. Market Research Running contests also helps you gather immense amount of ideas for market research. | 7 3 09 | Free | View In iTunes |
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20 Year Old Reveals Top 11 Blogging Tips | 11 Explosive Blogging Tips Michael Dunlop runs a very successful blogging 'business' and he is only 20 years old. I was fortunate to grab some awesome advice on the subject of blogging from this self-made blogtrepreneur! 1) Design is vital. When considering a blog re-design make sure you involve your readership. The whole purpose of a blog is to engage a community and have two-way interaction. Serve your clients well and they will serve you too. A great looking design makes you an authority in your market and shows others you care. Quality custom designs are cheap to buy and easy to install. 2) Blogging can set you free. At 20 years of age Michael truly has a leveraged 'business' model that almost runs itself. While his friends are packing supermarket shelves, Michael is orchestrating a user generated content cash machine. You can blog anywhere you like about anything you like. There are no physical goods to deliver, no 'staff', no premises and no major cash outlays. 3) The bulk of the work can be done by other people. Michael has figured out that interviews rely on other people to generate all the great content and all he does is manage it. By joining a forum on to his 'community' Michael has a user generated content factory. He even has other people post to his blog for him and pays them from advertising proceeds... 4) Blogging opens big doors. When you have a Blog you have access to more people. Apart from your audience you have your guests. Michael has found owning a blog has opened doors for him and he has created relationships with many famous and smart people. He gets priority access to many of the richest people around. Asking for interviews is a great way to network. 5) Segment your business. Michael splits his business into three parts. Blog, Forum and Interviews. By managing each part as a department he can focus on running it efficiently. The majority of the 'work' is outsourced so he only has to project manage. 6) Hire smart. It costs a lot of time and money when you hire the wrong people. Michael has made the same mistake many others have by hiring someone who was under-experienced. It took over a year to fix the damage caused. Be slow to hire and fast to fire. 7) Creative Content brings traffic. If you focus some energy on being creative you can hit the traffic jackpot. Lists are very compelling for readers because we all love lists. Controversial posts can be equally as effective due to our love of disaster and debate. Make sure your content is valuable and original. The more appealing it is the more traffic you will generate from outside sources linking back to you. 8) Inspire others. If you help others and inspire others through valuable instruction and value based information you will create a very loyal and passionate following. The more helpful tools and resources you give the more you win. Make sure you promote with integrity rather than chase the most lucrative offers. Your readers will appreciate it. 9) You have choices when it comes to Monetization. The banners with advertising provide stable income whilst affiliate offers give you the chance for more or less earnings. It is important to test. One way to magnify earnings is to create review charts on your site for the most often required resources. Michael steers people into his comparison review pages where people have a chance to compare and choose between different offers. They feel like they are making the decision to buy rather than being forced. 10) Plugins should be used sparingly. Keep your blog simple and easy for people to use. The overuse of plugins can cause technical and usability issues. Most professional bloggers have just a few favorite plugins they swear by and the rest is customized to make the blog more powerful. Wordpress is the best platform to base a blog on. 11) Outsourcing leverages your advertising $$. | 7 3 09 | Free | View In iTunes |
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Google Shadow Bonus | Google Shadow is a new software and ebook from Tim Houston in combination with Chris X of Day job Killer fame. If you need to learn about it please listen to Tim Houston in my Google Shadow Review Interview. My special DJK Google Shadow Bonus is CLOSED I have loaded this bonus recording to my private coaching forum. I now recommend you start out using this software to easily capture traffic and sales. I was so impressed by the software that I even worked out a deal to give you INSTANT ACCESS to download it at NO COST to see for yourself just how powerful it is. CLICK HERE If you want the secret to quick, profitable, PPC campaigns - the secret is finding the "right" keywords... And this tool will help you achieve just that P.S. - There are over 50161 other results-driven internet marketers using it already just in its first few months online. | 7 2 09 | Free | View In iTunes |
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DJK Google Shadow Review – Tim Houston MP3 Interview | Tim Houston is the 'Google Shadow' mentioned in the latest DJK Chris X product. Tim is a friend of mine since March 2008 so I have been talking to him about the product and I thought you might like to hear him explain his technique. We were hanging out last week in Mexico and he is one of the nicest guys in this industry. He really does live the Internet Marketing lifestyle from the profits of the method he is now sharing. Tim Houston and James Schramko in Baja, Mexico Some people are way off track Already I have seem some misguided reviews for Google Shadow surface from people who plainly have no clue what it is. I like to bring you the Author Tim Houston direct so you can make up your own mind about what this product is and if the product is right for you. It must be said that Tim and myself are not pushing this to anyone, only you can decide if it is right for you or not. I have been using the software and read the Google Shadow guide already. I love the simplicity of it when combined with the method. Tim gives up some gold nuggets He is so generous he has revealed many of the best ideas right here in this free interview. Some of the great points he mentions are that he has experienced the most success from independant programs rather than the mass marketplaces. 80% of his income comes from places OTHER than Clickbank etc... He also reveals some numbers thet he considers essential for success with direct linking. One thing that struck me is the volume of ads he is generating. Is direct linking dead? Nope. Tim only ever uses direct linking without landing pages, without link cloaking, without iFraming. He also makes plenty of mistakes like not using negative keywords or doing any keyword research. In some cases he does not even track to keyword level. Huh? Yes, the system Tim uses is SO simple it only requires a starting budget, a calculator, some ACTION and determination. He changed my mind When I was lucky enough to discuss direct linking at length with Tim face to face last year I went home and started it myself. This was one of the inspirations for my own PPC success (which I documented in DoubelDigitCTR.com). Tim is able to get ads up for over 300 merchants in one day using his special software plus some outsourcing. What is Google Shadow? Google Shadow is a monthly software access where you get to use the special tool Tim has developed over several years. You can fire this up and make as many campaigns for Google, Yahoo and MSN as you like. It autofills and structures campaigns in the perfect variables. You do not need a website because it is hosted for you and updated as changes are added. The other component is the simple ebook. Don't expect anything complicated Tim will tell you he is lazy - I would say he is smart. He has worked out the parito technique (80:20 rule) of only focusing on the things that are working. He figured out how to crack the code and then does it over and over again. There are no landing pages, link building, SEO, list building or review sites required. The short ebook that comes with Google Shadow does give great tips on bid strategy, keyword tracking, keyword layout and PPC ad types. Tim even explains how you can reduce your debt if you are new and just starting out. You won't find high detail or techical jargon. The most complicated part is the ROI forumla and that is still very simple. Who is this for? This is for someone who has a budget to buy some traffic and the perserverance to crank out at LEAST 100 campaigns. Ideally you will launch 1000 camapigns. Tim feels most people fail because they never do enough campaigns. He is the guy who taught me that nine out of ten campaigns will fail so you need to fail fast and keep the winners. Special Google Shadow Bonus Buy Google Shadow from me and receive an exclusive bonus. Click Here for Exclusive Google Shadow Bonus | 7 2 09 | Free | View In iTunes |
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Howie Schwartz Traffic Holiday Review | Howie Schwarz has a Christmas Traffic Sale. He is the crazy blackhat (or is it a red hat now?) social marketer who joined the Stompernet faculty to do web 2.0 marketing stuff. Howie may be crazy but... ...he does have some great ideas. He always innovates ways to rip into Google traffic for hot and competitive markets. Most people run from competition but Howie (like me) relishes in the abundant opportunity competition represents. He goes in there and comes out with fists full of $$$. He uses creative (and slightly naughty) ways to aggressively dominate the search results using a multitude of approaches. I have watched all the videos from his conversation domination program and now he is letting you have access to some of his rare 'forgotten' videos. What's in the package? Howies traffic holiday has: - Three hours of video from his real workshop showing his leverage strategies - 15 Secrets of Income Diversification (PDF) - 59 Questions and Answers Audio (Including HELP! Where do I start?) - Quick and Easy Niche Research Blueprint for checking a new market - Lost black hat tactics - USE AT YOUR OWN RISK!! Plus: - Howie's Keyword research tool - Info Product Generation video - Secret Tool (New and it automates a repetitive task) Limited to 300 people What? Scarcity - how dare he. I think this is a great idea. I would not like more than 300 people using this against me. Let's face it. From 300 there will be about 30 people who really kick butt using this and then the rest will sit back and cruise. If you are one of the other 299 people who snap this up be prepared to get your eyes on some cool content. You have a license to shred the search results. Who is this for? People who want to leverage time, traffic and conversions. Howies traffic holiday is going to suit you if who want to develop a good understanding of how to dominate Google with social traffic. Learn how sites interlink, how to research markets and uncover buyers. Howie will show you exactly how to optimize your site for traffic and conversions by going through examples on screen. It is a great additional traffic strategy to complement article marketing and traditional SEO / PPC channels. For the $37 it is a small investment with a high value return. Verdict? What I like a lot is that Howie gives real examples of his own markets. I do much the same and I think this blazes right through any doubt about the information and the quality of the teachings. There is no fluff, B.S or theory. Howie talks fast but his passion and knowledge shine through. He has a great sense of humor as well. Overdelivery. It will change your mindset about how a successful IM business should be run. Bottom line - at $37 this is a STEAL. Stop reading and get trafficking this holiday period. (I LOVE the secret tool as well. It is well worth the whole fee and it will help you get indexed VERY fast for new sites. shhh!!!!) | 20 12 08 | Free | View In iTunes |
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Arbitrage Conspiracy Review – Aymen MP3 Interview | Aymen is a super affiliate. He has taught me plenty. He came out from the underground for a huge launch at the end of 2008. Listen to the chat we had on this MP3 and be sure to download his new report. James Schramko and Aymen in Las Vegas Check out the updated Arbitrage Conspiracy MEGA Bonus | 5 12 08 | Free | View In iTunes |
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Quick Websites For Flipping Cash by Leanne King Review | Quick websites for flipping cash is the best ebook I have read for a while. I loved it. Leanne King (another Australian internet marketer) is a Wordpress expert and her first Wordpress instruction guide was a huge success. She is called the WP Queen and I have been speaking with her a few times recently about wordpress blogs for marketing. She has shared some great tips with me and I know you can gain from her knowldege too. When I discovered she was working on a new ebook to cover fast setup and flipping I was very keen to get it. She has great in depth skills for setting up and tuning blogs for profits. I don't flip sites but if you want to then this is a perfect guide. The plugins, setup and affiliate data feed screen shots are great. I am so impressed with the value for just $7. She is offering a 51 Page ebook stuffed full with unique content. Leanne covers her fast system for multiple installs. If you are a PRO blogger then you might like the option of installing blogs very fast using her optional recommended software program. She also mentioned her favorite plugins and how to configure them. For people keen to learn about WP O Matic and setting cron jobs that is in there too. Clear pictures detail everything making it easy to copy. There are some examples of Blog themes and flipping techniques. How to sell a blog, what to hand over and more.. With Christmas here this would be a great time to create and sell some hot niche blogs. I am convinced anyone can do this following these instructions! You can easily sell Amazon, Clickbank and Ebay items this way. if you keep your sites like me then Leanne has a few top suggestions for you too! Summary: Start setting up an automated hands free WordPress site in minutes from reading this report. Just buy a domain name and get some hosting and use these free resources to make: - mini money maker sites - flip sites for quick cash - use it for those parked domain names that you have lying around. What you'll learn: 1. How to set up wordpress blogs that pull in content automatically in minutes 2. How you can be selling affiliate products in minutes - no fancy plugins required 3. How to repeat this process and use it to flip sites or just make your own mini money sites. One seller makes $10,000 a month doing just this and I'll show you how as well as giving you some tips to make your site better As a bonus for all the people that like to flip sites you will also get Leannes short report in a word document to give to your buyers giving them a guide on how to use WordPress. You are free to edit this report, put in your affiliate links and the like but you can only give this guide to your website purchasers. If you're serious about building your WordPress sites fast, you will get this report right now and read it today. Only $7.00 Get Quick Websites For Flipping - I know you will love this! | 2 12 08 | Free | View In iTunes |
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Yanik Silver Maverick Business Insider Newsletter Interview | Maverick Business Insider Newsletter is a new release from copywriter and entrepreneur Internet Marketer Yanik Silver. I had a chance to talk with him for 40 minutes on the subject of Internet Marketing on behalf you as a subscriber of this blog. Hig... | 7 11 08 | Free | View In iTunes |
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SEO Podcast – How to easily discover what works right NOW | I made a quick audio to let you know about something I noticed recently about SEO rankings and how you can do the same. PR: wait... I: wait... L: wait... LD: wait... I: wait... SD: wait... | 6 4 08 | Free | View In iTunes |
| Total: 60 Episodes |
Customer Reviews
Wow content, content content with no filler
James
You always seem to put more content in everything you do. Your free stuff has the same as the paid which is every rare. I am going to have to buy traffic grab just to say thank you ( it also has so much content) please keep putting great information out.
Love It Live It
HI James
I download your podcasts and love listening to them quite a few times and always learn new things - this podcast is by far the best together with the Freedom Ocean Podcast
Kind Regards
Sean Sacks
Genuine Information
James thanks for the podcast. Guru is an overused term but you are truly a Guru in your field.
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