Small Business Big Marketing
By Tim Reid | #1 Marketing Podccast
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Podcast Description
In Australia's #1 marketing podcast, Tim Reid tracks down small business owners who are crushing it with their marketing. Tim's 'fireside chat' interview style has his guests spilling the beans on how they successfully market their business, what drives them to succeed and why they do what they do. If you own or run a small business or not-for-profit, or have any interest in marketing whatsoever, tune in to this entertaining take on an important business discipline. You can also visit www.SmallBusinessBigMarketing.com where you'll find the back catalogue of all Tim's interviews, Tim's small business marketing blog, useful products and links to small business resources and much more. Receive each episode direct to your iTunes by hitting the Subscribe Free button now.
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#84 How to start a national day for your brand. | In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way. Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it. And what her plans are for keeping National Porridge Day run well into the future. | 22 5 12 | Free | View In iTunes |
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#83 Big Richard Condom’s Lloyd Perry Talks Marketing. | Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it's not one for the kids' ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around .... | 14 5 12 | Free | View In iTunes |
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#82 How To Become A Key Person Of Influence. | Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry's inner-circle by becoming one yourself. | 6 5 12 | Free | View In iTunes |
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#81 Hear from a guy who can get you anything. Yep, anything! | LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest." Listen in on this chat I had with Steve and you'll discover in no uncertain terms how to get things done. PLUS I share 10 considerations for naming your new business, product or service. | 28 4 12 | Free | View In iTunes |
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#80 David Allen on Getting Things Done. | David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it's Lukeee's last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners. | 23 4 12 | Free | View In iTunes |
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#79 The episode where Lukeee drops some sad news. | Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don't despair too much - he will be back next week for a final episode, plus he'll make the odd guest host appearance over the coming weeks, months and years. Small Business Big Marketing isn't going anywhere, there's far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on ... | 16 4 12 | Free | View In iTunes |
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#78 Australia’s largest media buyer sheds light on the future of brand communications. | Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit). Plus we help a Chiropractor that's running out of patience and the Prof suggests social media may not be all it's cracked up to be. | 1 4 12 | Free | View In iTunes |
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#77 What happens when passion takes over. | Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn't stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally. Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption. | 26 3 12 | Free | View In iTunes |
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#76 Those 11 Forgotten Marketing Concepts Explained. | Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years - whilst there are many more, it's the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound. | 18 3 12 | Free | View In iTunes |
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#75 How To Be Innovative In Your Business. | Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book 'Beyond The Obvious'. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you'll discover a step-by-step process for becoming innovative, why brainstorms don't work and so much more. This is gold! | 12 3 12 | Free | View In iTunes |
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#74 LinkedIn’s MD On How To Use LinkedIn For Business. | Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you're like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you'll know whether to accept them and what to do with them. It's all about how to use LinkedIn to build your business. PLUS we tackle a great listener question about how best to promote a struggling business. | 5 3 12 | Free | View In iTunes |
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#73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. | Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton - creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy. | 27 2 12 | Free | View In iTunes |
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#72.5 How To Sell A House Using Social Media. | John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he's now receiving global media coverage. Global as in like seven countries! This is the story of how he did it. | 21 2 12 | Free | View In iTunes |
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#72 How To Get 500 Bums On Seats. Fast! | Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it. We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing. Another episode of Australia's #1 Marketing show for your listening pleasure. Enjoy! | 20 2 12 | Free | View In iTunes |
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#71 How To Learn Faster. | Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it. PLUS we've put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in. | 12 2 12 | Free | View In iTunes |
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#70 How to make magazine advertising work. | As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's doing. In this interview, you'll hear how Brent's turned a magazine advertising spend with Australia's leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand. | 5 2 12 | Free | View In iTunes |
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#69 Flight Centre Founder, Geoff Harris plus much more. | Geoff Harris, co-Founder and owner of Flight Centre is our featured guest. Plus we: Talk about big brand marketing efforts (or lack of!) at the Australian Tennis Open; Dissect what happened when Timbo's Twitter account came under some serious fire; Share some some tips on how to go about your email marketing; Launch our brand new segment 'Hey, Prof!" with Marketing Professor Mike Ewing from Monash University; Discuss a copywriting tip Timbo's gleaned for the Steve Job's biography. Small Business Big Marketing – Links & Resources Mentioned In This Episode That Winning Feeling (Famous business founder interviews) - Register here to access the entire Geoff Harris interview plus much more. Site Boost – Our newest training product that shows you how to optimise your website for more sales, enquiry and list building. Leave a review on Small Business Big Marketing in iTunes. | 27 1 12 | Free | View In iTunes |
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#68 The ‘cover some serious marketing ground’ episode. | We cover more ground in this episode than Michael Schumacher on race day! The winner of our recent Mornington Peninsula Brewery content is announced; we're the proud runners up of the recent international Podcast Awards; we discuss the very giving concept of brand'em acts of kindness; we muse over the importance of LinkedIn and how to make your profile more marketable; we launch our newest training product called SITE BOOST that shows you how to get the most out of your website. | 21 12 11 | Free | View In iTunes |
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#67 Boardroom to Boardshorts. | In a past life Jeff Lim did deals across the boardroom table during the heady days of the dot com boom. He now operates in a very different boardroom - one that is wall-to-wall stand up paddle boards. You see, Jeff and his wife Lynda, have started PSUPS - a stand-up paddle board company on Victoria's Mornington Peninsula. No stranger to website development, Jeff is also a very strategic small business marketer who has not only decided to build his own brand but that of the local adventure tourism industry in which his business operates. | 13 12 11 | Free | View In iTunes |
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#66 Imagine being two years ahead of your sales targets! | Matt Bebe started the Mornington Peninsula Brewery 12-months ago and is already two years ahead of his sales targets. What a nice place to be! But when you see what Matt and his business partners have created, it's not a huge surprise. More than a brewery and some craft beer brands, they've created a real experience - albeit, one located on Industrial 3 zoned land, with no passing foot traffic, in the back blocks of the Melbourne beach-side suburb of Mornington. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. | 5 12 11 | Free | View In iTunes |
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#65 Your most pressing Marketing questions answered. | Did you know that by simply replying to any of our emails, you can send us your most pressing marketing question and we just might answer it on Australia's #1 marketing podcast. Or you can post it on the Small Business Big Marketing Facebook. That's exactly what James Clemenets, Paul Evans, Mark Hogan, Robin Dickinson, Neil Newcombe, Katie Wardrobe and Malessa Brisbane did just recently. In fact, here's eactly what they asked: James Clements: I have a large stack of business cards of colleagues and associates from the last few years who fit into my target market for my new online business. I will be leaving my current employment in two weeks and was wanting to kick start my list by emailing them, telling them what I was up to, maybe surveying them to get my product right, but generally trying to build up my list. Is this spam, if not what's the etiquette around this?Paul Evans - Is attacking a competitor "head on" in public a good marketing strategy?Mark Hogan - What are the five easy steps to 'polish a turd'? Or are they in fact polishable? Robin Dickinson Art - What's the best way for a visual artist to generate demand? Neil Newcombe - How would you target market a business to move into a more upmarket field without upsetting current clients Katie Wardrobe - What are some innovative ways to capture leads when you are a trader or presenter at a conference? ie. Any unique giveaway ideas (no more pens or magnets with logos!)? Quirky is OK :) Malessa Brisbane - What are good incentives to offer customers to provide testimonials without coming across as though your offering cash for comments? Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand’s Super Affiliate Masterclass Recordings – Earn extra income / discover a new marketing strategy Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. | 28 11 11 | Free | View In iTunes |
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#64 How to get others selling for you. | Andy Grand was a successful Swiss Banker in a previous life. He now lives the life of his dreams as an affiliate marketer. In simple terms, Andy sells other peoples products online for a commission AND gets others (lots of others) selling his products - also for a commission. In this interview, Andy (AKA the Swiss Affiliate Weapon) shares with us how small business owners can apply the principles of affiliate marketing in their business - no matter what you sell. Plus we have a laugh about Apple's infamous auto-correct feature, Starbuck's launch of a (lame) augmented reality Christmas campaign plus how one of our rcenet guests have found their way in to Anthill magazine's Top 50 Coolest Companies for 2011. Small Business Big Marketing – Links & Resources Mentioned In This Episode Get your Fast Web Formula 3 (FWF3) videos and bonuses. Andy Grand's Super Affiliate Masterclass Recordings - Earn extra income / discover a new marketing strategy Guestrr (Get or make guest posts) – Luke’s new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. Flying Solo - Australia’s largest community of soloprenuers. | 21 11 11 | Free | View In iTunes |
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#63 Marketing lessons from an Adult Store. | In our naughtiest episode ever, immaturity is alive and well in this episode of the Small Business Big Marketing show. Although, we must say, amongst the school-boy giggles and Benny Hill humour (all Lukeee's doing), there is some marketing gems shared by our special guest, Anne Marie, owner of Adelaide Adult Shop, Addora Live who we spent three days getting to know whilst at a recent online marketing conference. Listen up and you'll discover how a bricks and mortar retail outlet is using YouTube effectively (some of her videos have 15,000+ views), making sales online and off, how to appeal to two very different groups of people and so much more! Oh, and Lukeee and Timbo have a chat about those daily special sites and some new ways of getting inside your buyers' heads. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Get your Fast Web Formula 3 (FWF3) videos and bonuses. Guestr - Guest Post Content - Luke's new website all about getting guest posts for your website or blog. Leave a review on Small Business Big Marketing in iTunes. | 13 11 11 | Free | View In iTunes |
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#62 More on how to write sales copy (Part 2). | Effective sales copy is tough to write. Up until now. In part 2 of this exclusive interview with gun copywriter Brent Hodgson he really does lay to rest any doubts or fears you may have about writing sales copy that converts. All you need do now is follow his simple, 7-step process (he started sharing it in part 1) and you'll be streets ahead of the competition. Plus we talk about some of the learnings we brought home from the recent Internet marketing conference (FastWebFormula3) we attended in Caloundra. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. | 8 11 11 | Free | View In iTunes |
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#61 How To Write Sales Copy (Part 1). | Brent Hodgson writes sales copy that converts. Seriously converts. In part 1 of a two-part interview we did with Brent (there was just so much to cover) we dig deep on how to write sales copy that actually gets your prospects to sit up and take action: When we talk about "copy", what are we talking about, and why do business owners need it? What are the big problems business owners face when writing copy? So, where do you start? (Copy isn't hard - but there are 4 big mistakes business owners make in their copy). 3 Keys to Good Copy. The first 3-steps of 7 to writing great sales copy. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Zentester - Brent's website testing tool Leave a review on Small Business Big Marketing in iTunes. And here's Brent's 7-step process on how to write sales copy. Seriously good, high-converting sales copy. Writing Sales Copy This is the process Brent Hodgson from ZenTester uses to write sales and marketing copy. It’s an effective step-by-step process for any type of copy - although you will need to cut down the end output to suit your needs. 1. Bullets The best place to start writing copy is by working out what you’re selling. Start by listing every feature about your product or service on 3x5 index cards. (You can buy index cards at most newsagencies.) Example: If you're selling golf clubs, a feature of one of your golf clubs might be the perfectly weighted alloy head. By the time you’ve finished writing down the features of your product, you might find you have several hundred features. This is great! Perhaps for the first time, you can see a list of the “things” that people want to buy inside your product or service. The next step is to work out what is special about each one of these “things” - or what the benefit is of each of these features. Example: Using the example feature of the perfectly weighted golf club head, the benefits for this feature might be more distance, more accuracy, more power and less strain in your swing. If you're a financial planner, one of overlooked features of your service is that you are subject to Continuing Professional Development, that all financial planners must undertake. Some of the benefits of this might be that the customer can have confidence your skills are up to date, you are aware of the latest risks and opportunities in the market, and you will invest their money wisely. When you’re done, you’ll have something that you can easily turn into a feature-benefit bullet point. Example: All pastries are baked fresh on the premises daily - meaning they're even warmer and sweeter with the first bite. 24 hour monitoring of your alarm system - so your family, and belongings, are secure from intruders - even when you can't be there to protect them yourself These bullet points will form the meat of your marketing sandwich. 2. Problems This is where we put pen to paper and write the introduction to your sales copy. Look over the list of bullet points you’ve created, and pick the BIG benefits - the big reasons why customers pick your product over alternatives. Then flip that benefit into a pain point. Example: If people buy from you more often because you're more reputable than your competitors, it's because of fear, uncertainty and doubt about your competitors. If people are buying your $1,000 coffee machine, instead of going to Starbucks, the local latte shop, or buying a $200 coffee machine, then it's likely that they want to avoid the pain of getting bad coffee, the cost of buying coffee from coffee shops, and the hassle of going out to get coffee (when some benefits of your coffee machine might be the convenience of getting high quality coffee at home). Or if you're an electrician who arrives on-time, cleans up after themselves, and charges fairly - talk about the pain of messy, late, | 27 10 11 | Free | View In iTunes |
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#60 How To Get Into The Emmy Awards Nominee Bag. | Today's guests, Ilde & Mark, inventors of Starlettos (they're what Lukeee wears to stop his high-heals from sinking in to the grass) are a great example of a small business doing some very big marketing. So much so that they found their way in to the nominees' gift bag for this year's Emmy Awards. How good is that! So if you want to learn how to punch above your weight when it comes to marketing a small business, this episode of the Small Business Big Marketing show is for you. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Online Press Release Package - The same one Mark & Ilde used. Buy Starlettos - Use the code SBBM, get 20% off and avoid that sinking grass feeling forever. Leave a review on Small Business Big Marketing in iTunes. Kokomo Coconut Water - They seeded us, and we slurped it up (well, Lukeee did). The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate | 10 10 11 | Free | View In iTunes |
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#59 The Healthy Small Business Owner. | Marketing should be a major part of running a successful small business, but so too should the health of its owner and employees. That's why in this episode we leave marketing behind and talk to Marin Lazic, owner of Balmaine personal training business Z-Best-Fitness. Marin first came to Timbo's attention via Twitter, by providing some very timely advice about how to best set-up his office to avoid further neck operations(!) and to maintain a healthier approach to business. So, sit back and grab a celery juice as we dig deep on Marin's tips to improve the performance of the small business owner. It's all about increasing productivity. Small Business Big Marketing – Links & Resources Mentioned In This Episode Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. Sweet Poison - The book mentioned in this episode. | 27 9 11 | Free | View In iTunes |
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#58 Marketing for Tradies. Copping it on Twitter. Where to start with marketing online. | This is this episode of Australia's most loved small business marketing podcast in which Timbo's in a neck brace and Lukeee gets a laugh out of his predicament. Sad but true! Much more importantly, we get serious with answering some listener questions: 1. How can a tradie grow his market share through some smart local area marketing ideas? 2. What do you do when you're being attacked on Twitter? 3. Where do you start with your online marketing strategy? Small Business Big Marketing – Links & Resources Mentioned In The Show Therecane - A website (and product) that Timbo loves. Flying Solo - Australia's largest community of soloprenuers. Leave a review on Small Business Big Marketing in iTunes. The website Timbo has put together to sell his in-law's beach house - A waterfront property on Raymond Island - Gippsland Real Estate | 21 9 11 | Free | View In iTunes |
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#57 The Importance Of Brand Building. | In this episode of the Small Business Big Marketing podcast, Timbo talks about the importance of brand building for small businesses with the Head Of Marketing at Melbourne's Monash University - Professor Mike Ewing. The Prof as we affectionately call him, has categorical evidence that that small businesses that invest in building a brand will be more profitable. Period! He then goes in to quite some detail on a number of actions they can take to help them build a strong, healthy brand. We also geek out on QR Codes (what are they and how you can use them in your marketing). Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. QR code generator. Flying Solo - Australia's largest community of soloprenuers. | 4 9 11 | Free | View In iTunes |
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#56 A Pricing Idea. Get Your Pitch Right. Know Your Brand. | This is the episode of Small Business Big Marketing where we discuss: How smorgasbords may inspire a new pricing strategy; How the Daintree Ice Cream Co. have got their pitch oh so right; How Kalula Airlines are brilliantly on-brand; And Timbo announces his Online Marketing Communications Masterclass 2011. Small Business Big Marketing – Links & Resources Mentioned In The Show The Online Marketing Communications Masterclass 2011 - Tim Reid's upcoming webinar series where small business owners will discover how to place their marketing efforts on steroids. Kalula Airlines - Images of their planes Small Business Victoria - Timbo's speaking here on Thursday, August 25, 2011. Creative Innovations 2011 - Timbo's running an Innovations Workshop alongside Dr. Edward De Bono in November, 2011. Duration: 26:12 minutes | 21 8 11 | Free | View In iTunes |
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#55 How to use Blogging for your business. | In episode 55 of Australia's #1 marketing podcast, we talk to Darren Rowse (AKA ProBlogger), one of the world's most prolific bloggers on well ... blogging! Listen in and you'll discover exactly how to make blogging a part of your marketing arsenal. Plus we: Lukeee apologises for his abismal Twitter performance! We talk about what it means to get a good old Panda slapping! And Timbo makes some noise about his soon to be launched Online Marketing Communications MasterClass. Small Business Big Marketing - Links & Resources Mentioned In The Show ProBlogger Darren Rowse's Exclusive Offer To Small Business Big Marketing Listeners ProBlogger's Guide To Blogging For Your Business (aff) Flying Solo - Australia's largest community of soloprenuers. Duration: 51:40min / 62 MB | 21 7 11 | Free | View In iTunes |
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#54 How To Have A Difficult Conversation. Google Plus. Pitching. | This is the episode of the Small Business Big Marketing podcast where we discover how to have a difficult conversation. Plus we: Discuss what makes for a good pitch; Share our very early thoughts on Google Plus; Talk about Google Grants - $10,000 per month for any charity to spend advertising on Google! Small Business Big Marketing - Links & Resources Mentioned In The Show CMA Learning Group - Our Guest, Simon Dowling's business PLUS their EXCLUSIVE LISTENER OFFER - $250 off any public workshop - simply enter the promo code SBBM at check-out. The LinkedIn discussion that lead to our interview with Simon. 'Moving on from a No' - CMA Learning Group's blog post response to the LinkedIn discussion. 'How to recognize assumptions and kick them out of the conversation' - CMA Learning Group's blog post following our interview. Flying Solo - Australia's largest community of soloprenuers. Duration: 54 min / 63 MB | 10 7 11 | Free | View In iTunes |
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#53 Twitter. Your offer. Domain leasing. Starting a small business. | This is the episode of the Small Business Big Marketing podcast where we question Twitter? Can you believe it? Who do we think we are?! Plus we: Ask another hard question - Do prospects really know what you offer? Talk about domain name leasing; Share the 10 things we'd consider if we were starting a small business today. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Facebook Pages For Business Guide Flying Solo - Australia's largest community of soloprenuers. Duration: 46 min / 53 MB | 30 6 11 | Free | View In iTunes |
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#52 What Facebook Personal Ads have to do with Marketing (Part 2) | In Episode 52 of the Small Business Big Marketing we: Finish the interview with Matt Simpson, who tells us how he strategically used Facebook Ads to find his life partner with Facebook Personal Ads; Answer a listener questions about FAQs and Wikkis; Discuss the importance of having a crystal clear call to action in all your marketing efforts. Small Business Big Marketing - Links & Resources Mentioned In The Show How to build an email subscriber list Social Stickers Flying Solo - Australia's largest community of soloprenuers | 23 6 11 | Free | View In iTunes |
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#51 Email Marketing. Copywriting. Facebook Ads. Statistics. (Part 1) | We know, we know ... we said we were going to take two-months off and recharge, and get creative and all that stuff. But guess what? We couldn't wait. Plus Lukeee missed Timbo way too much. Soooo ... in Part 1 of Episode 51 of Australia's favorite small business marketing show - Small Business Big Marketing - we cover some serious marketing ground: Lukeee talks about how to build an email marketing list; We answer a listener question from Katie at Midnight Music about interpreting website's statistics using Google Analytics; Lukeee reveals his favorite business book of all times; We talk about the importance of copy-writing; AND Timbo talks to Matt Simpson (AKA the Scribe Devil) who not only knows one hell of a lot ('scuse the pun!) about interactive marketing for business BUT, and here's where it gets interesting, used Facebook Ads for his own evil (another pun!) purposes to find his life partner. The outcome will surprise you. Small Business Big Marketing - Links & Resources Mentioned In The Show: How to build an email marketing list - Lukeee's newest baby. Ready. Fire. Aim. - Lukeee's favorite business book. Convince & Convert - A great website that provides social media insight. The Now Revolution - Mentioned by Matt in this episode's interview. Duration: 40 minutes / 44MB | 16 6 11 | Free | View In iTunes |
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#50 How To Generate 10,000 Backlinks From One Press Release. | This is the episode where we're tempted to get all emotional and celebrate our 50th episode of Small Business Big Marketing. However, we choose not to, and instead put the shoulder to the wheel and discuss how to drive traffic to your website; how Lukeee had one press release syndicated to 10,000 websites (!); and how Newsagents can drive more traffic in store. Oh, and we do reflect on how this podcast has helped us with our own personal brands and businesses. Links & Resources Traffic Grab - 20+ traffic generating ideas; 9+ hours of video; full transcript and audio for $79. Insane! Speaking Engagements - Click HERE to enquire about booking Tim Reid or Luke Moulton to speak at your next conference. Know of a business that would benefit from sponsoring our show? They can email us directly here. Kerry Finch SEO Press Release - Where Luke launched his press release. Poke The Box - Seth Godin's newest book. | 12 5 11 | Free | View In iTunes |
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#49 Marketing Lessons From The Hospitality Industry. | This is the episode where we identify a massive gap in the Royal Wedding arrangements PLUS we're joined by Laurel from LaPerouse Bed & Breakfast in Lorne, Australia who shares with us how she runs a successful Bed & Breakfast business whilst also building a string business community in her local township. This is gold for any small business owner looking to inject some love and passion in to their marketing efforts. Duration : 63 minutes Small Business Big Marketing - Links & Resources Click here to download the full transcription of episode 49 of the Small Business Big Marketing show. The above transcription was lovingly prepared by Bridie's Typing & Transcription Services. Boats Plus Classifieds - Luke's Australian boating website where he has installed a Wordpress classifieds system called Classipress. Freedom Ocean - Tim's other podcast all about Internet marketing. Flying Solo - Australia's largest community of small business Solopreneurs. SMALL BUSINESS BIG MARKETING AUSTRALIA’S #1 MARKETING PODCAST Marketing Lessons From The Hospitality Industry (PDF Transcription) | 28 4 11 | Free | View In iTunes |
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#48 Lessons from a marketing action taker. | In this episode of Small Business Big Marketing we share seven ways to create more time to market your business PLUS we're rejoined by our second guest ever - Darren Finkelstien of St.Kilda Boat Sales. Darren's high on energy and on taking serious action in marketing his business. He's one of those business owners who literally roles up his sleeves and gets things done. Listen in as Darren shares what marketing he's implemented since we last caught up with him two years ago. And we've decided to turn our 50th episode over to you - our treasured listener. All you need do is email us your recorded answer to the question "So, what do you do?" We'll play it on episode 50 and the most engaging response will win a free lifetime membership to the Small Business Big Marketing Academy. Small Business Big Marketing - Links & Resources Turn your handwriting in to a digital font Join the Small Business Big Marketing Academy for 8 monthly marketing HOW TOs. Flying Solo - Australia's largest community of Solopreneurs. | 14 4 11 | Free | View In iTunes |
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#47 What are your customers thinking about you? | In this episode, we speak with Mark Copeman, the Founder of Customer Thermometer, an ingenious real time, customer satisfaction survey tool for small businesses. PLUS we ... ... take you behind the scenes of our email marketing efforts, and show you what we've done to address a possible issue of list fatigue. ... share with you a simple strategy that will lift a serious weight off your shoulders! ... wonder whether there's value in making a big hoo-hah about our upcoming 50th show. Does anyone really care? Duration: 38 minutes (possibly our shortest episode!) Small Business Big Marketing - Links & Resources Two random acts of kindness (AKA how we solved our list fatigue) - Download Tim's book & join our Academy for just $1 How to create a Facebook Page for your business - Is this the cheapest and best Facebook HOW TO guide going around? We think so. Freedom Ocean - Tim's other show ;0) Duration: 38 minutes | 7 4 11 | Free | View In iTunes |
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#46 Noodle Box co-founder, Dave Milne, talks outside the box. | Big Dave Milne, co-founder of Australia's most successful take away noodle chain, joins us on episode 46 of Small Business Big Marketing. He starts off by sharing how the Noodle Box idea came in to being and then quickly shares with us a fantastic guerrilla marketing tactic they employed at the launch .. and yes, it did involve a small element of nudity! Lukeee revisits that old chestnut of whether Facebook is good for your business - in fact he's even recorded a short video explaining how to discover if your prospects are on Facebook. Bring that on! And Timbo shares his experience from attending a weekend seminar where 10 future trends were revealed that will have a direct impact on how we do business now and in to the future. Small Business Big Marketing - Links & Resources Luke's Facebook video Noodle Box TED videos TED video on 3D printing The Small Business Big Marketing Academy | 21 3 11 | Free | View In iTunes |
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#45 Marketing insights from Australia’s hottest weight training brand. | This is officially known as 'The Awkward Episode'. The one where Timbo accuses Lukeee of sending out an email he shouldn't have (but then comes 'round) PLUS (and more shockingly), Timbo agrees to stop interrupting Lukeee upon advice from a cherished listener! More importantly, this is the episode where we interview Ric and Cam from the up and coming Australian company, Kettle Bells...the newest thing in weight training and body building. Duration: 45 minutes Small Business Big Marketing - Links & Resources How to set up a Facebook fan page for your business Kettle Bells - These guys are surrounding themselves with marketing royalty! Crazy Domains - Where we buy our .au domains Be relevant and Google will love you - Our most recent blog post | 7 3 11 | Free | View In iTunes |
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#44 How to master Google Adwords locally. | Mike Rhodes from WebSavvy joins us on this episode of Small Business Big Marketing. There's pretty much nothing he doesn't know when it comes to this highly effective local Adwords campaigns. Plus he lifts the lid on his years as a seminar junkie and working for the creator of the E Myth....Michael Gerber. He drops more names than both of us combined! But of course, the show wouldn't be complete without us sharing what's on our mind, which all starts with Timbo coming clean about his new 'lover' and fellow podcast host in James Schramko. That's right, this is the episode where Timbo finally launches Freedom Ocean - a podcast for anyone who's ever dreamt of creating a life of freedom from Internet marketing. Duration: 42 minutes Small Business Big Marketing - Links & Resources WebSavvy - Mike Rhodes business Freedom Ocean - Timbo's new podcast with James Schramko Small Business Big Marketing Facebook - Will you be our mate? The Small Business Big Marketing Academy - Unlock a monthly dose of HOW TO's. | 25 2 11 | Free | View In iTunes |
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#43 How To Podcast | The title of this episode may be slightly misleading ... a more correct title would we HOW WE PODCAST! There's sure to be a difference! We'd never profess to following world's best practice when it comes to doing something, but what we do works for us so we thought we'd share it. In fact, in the research we undertook with our listeners last month, the topic of podcasting showed up as being something many small business owners wanted to learn more about. And why not...Podcasting continues to be an untapped marketing channel. So untapped that spell-check still underlines it! So, in this episode of Small Business Big Marketing, we take an in-depth look at how and why we podcast. Leaving no stone unturned, we share with you why we do it, the hardware and software we use, how to get intros and outros made, how to set up a website for your podcast plus a whole lot more podcasting tips and tricks. Plus (yes there's more) we talk about the hidden power of auto-responders and how they can turbo-charge your list-building efforts AND we welcome Chip Richards back (a previous guest from episode 21) who makes a very special listener offer for those wanting to find your true passion in business Now that, friends, is a seriously chock-a-block show. But that's what we do around here at Small Business Big Marketing. Still want more? Then take a squiz at the Small Business Big Marketing Academy. Or maybe you'd like us to do a show 100% dedicated and laser-focused on your business. Check out our Spotlight. Small Business Big Marketing - Links & Resources Moving Mountains - Chip's amazing course Garage Band - Apple's editing software Audacity - Free editing software Samsun Mic Co3U - Lukee's baby Skype Call Recorder - Records your conversations on Skype (it's what we did this current episode in) Levelator - Ensures all your levels are the same How to Make Websites - Lukeee's gift to you...our treasured listener Podpress - A Wordpress plug-in that makes the podcaster's life easy Amazon S3 - Where to host your episodes Mechanical Turk - Get stuff done (for our American listeners only) | 7 2 11 | Free | View In iTunes |
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#42 How to build a profitable online business. | The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet! But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business. Duration: 37 minutes Small Business Big Marketing - Links & Resources The Challenge -The 'how to' of Internet marketing. Flying Solo - Check out their very useful Marketing forum. Google hops in to bed with Yellow Pages - Is this a marriage made in Heaven or Hell? Weakest link blog post - What do you think? The Small Business Big Marketing Academy - 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67. The Small Business Big Marketing Spotlight - Get some 'tough marketing love' directly from us...where we focus 100% on your business. And if you haven't got it already, then here's the link to the best HOW TO video on setting up and optimizing your Google Places account ever! | 31 1 11 | Free | View In iTunes |
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#41 Marketing Lessons From Queensland’s Theme Parks. | Having just spent 8 days schlepping through Queensland's theme parks, Timbo decided he'd turn his family holiday in to a tax deduction by making 10 marketing observations. Afterall, what else do you do when you're lining up for a 70-minutes for a 22 second ride? (And yes, that's Timbo circled on the left there!). Plus we wonder whether a certain PR opportunity went begging; we debate the pros and cons of an electronic diary versus the good old written version; Timbo presents Lukeee with a little visual gift (on-air!) and we talk about some holiday reading about that powerhouse called Google. Googled - The End Of The World As We Know It - Great holiday reading with that famous quote "Don't f**k with the magic!" Red Bubble - Get lost for a few hours looking for that favorite T (it was Timbo's Xmas gift to Lukeee) Moleskine - The best paper journals going around. The Small Business Big Marketing Academy - $67 monthly membership and you'll be helping two destitute marketing blokes! Flying Solo - Check these guys out if you work alone...It's a great source of all things business for the solopreneur. Our 2-minute survey where you tell us what you really think! 9 observations Timbo made about how the Gold Coast theme parks market themselves and questions you could be asking about your business: Product is King Q. How could you better treat your product or service? Interesting pricing strategy $99.99 until June 30, 2011 (huge take-up....high perceived value...little repeat take-up) Q. How could you alter your pricing to encourage more transactions but less take up? Q4U makes life easy Q. What can you do to make your customers’ experience hassle free...and charge for it at the same time? They don’t use social media to have an ear to the ground Q. How can you ensure that you know what you’re customers are thinking? Understand your customers’ state of mind Q. What state-of-mind are your customers in when they’re ready to purchase from you? And how can you Bring your staff along for the ride Q. What can you do to ensure that everyone who has responsibility for selling your product / service is on the same page? Consistency is Queen Q. What could you do to ensure all your marketing is more consistent? Consider bi-products - Massage, behind-the-scenes Q. What bi-products are you inadvertently creating but not making money from? Consider your opening hours a bit more closely (Wet ‘n Wild) Q. Are your opening hours respectful of your customers’ needs? Don’t screw me - Pizza, photos. AND Don’t charge for piddly little things eg. Remote control boats $2 Q. What could you give away to your customers that would make them love you and not cause you to lose money? The Small Business Big Marketing Facebook - Will you be our friend? Timbo's gift to Lukeee Transcription of Small Business Big Marketing episode 41 | 13 1 11 | Free | View In iTunes |
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#40 (Pt 2) 3 more marketing must-dos to get your business found online. Plus two listener gift | "Was that the best ever podcast???" asked one listener on the Small Business Big Marketing Facebook Fan Page. Well, we hope not although we'd both have to admit that the four marketing ideas that Dave and Pete dished up were pretty darn sensational. If you've not listened to episode 39 of Small Business Big Marketing then do so now, seriously! There's 4 marketing tips to geting your business found online that are 'must-dos'. And, in this episode, there's another 3 to ensure you leave no stone unturned. Implement all 7 of these small business marketing ideas and you'll be shining the proverbial spotlight on your business. Duration: 33 minutes Small Business Big Marketing - Links & Resources How to create your presence on Google Places – Pete & Dave’s gift to you (this is G O L D !). MailChimp - Free Forever Plan The Small Business Big Marketing Academy – Are you a member yet? Sign-up for a marketing idea per week for 52-weeks F R E E ! Buy Tim's best selling book - Cha-Ching! The sweet, sweet sound of small business marketing success. Tell us what you think with this short survey | 3 1 11 | Free | View In iTunes |
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#39 (Pt 1) 4 marketing must-dos to get your business found online. Plus two listener gift | Got a website? Big deal! That's just the start of the journey to getting found online. You know that, right? The good news is, that there's a plethora of small actions you could be taking to ensure your online marketing efforts deliver some serious return. That's why we've invited back Pete Williams and Dave Jenyns to share with us how they go about getting their hugely successful online and offline businesses found in the quagmire that is the internet. In this first of a 2-part interview, Pete and Dave talk us through: The magic behind having a Google Places account. The must-dos of Search Engine Optimization (SEO) for small business websites. How to optimize your small business's website so that it's a sales machine. As well as the power of creating a Google Adwords campaign. If you don't listen to our show with a pen, paper and cuppa in hand then now's the time to start...Pete and Dave deliver some serious marketing gold. Small Business Big Marketing Links & Resources How to create your presence on Google Places - Pete & Dave's gift to you (this is G O L D !). How to build a website - Luke's gift to you. xoxox - Tim's gift to you! The Small Business Big Marketing Academy - Join before 31/12/2010 and lock in a low membership price forever! Google V Yellow Pages - The people decide. Mail Chimp - Free auto-responder service for small businesses. Australia's leading internet marketer - Have you listened to our interview with James' Schramko's yet? Come say HI on our the Small Business Big Marketing Facebook Fan Page Sign-up for a marketing idea per week for 52-weeks F R E E ! | 22 12 10 | Free | View In iTunes |
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#38 Our 7 Top Marketing Initiatives Of 2010 | What...no guest! Never mind, we still manage to fill around 40 minutes with small business marketing drivel (we mean ideas!). This time they're our ideas...our top 7 in fact that performed the best for our various businesses over the past 12-months. We also share our thoughts on what we can learn from U2 as a well-oiled marketing machine...Yellow Pages have responded to our interview with them...Tim talks about key take-outs from the Small Business Big Marketing Intensive...and we reveal our guests for our next show. Oh...and Lukeee finally reveals the website he purchased a few months ago. About bloody time! Show Links & Resources The Small Business Big Marketing Academy - Join before December 31, 2010 and save. $20 Banner Ads - Yep, $20 banners! Audacity - Free podcast recording software. BoatsPlus - (One of) Lukeee's new businesses. Small Business Big Marketing Facebook Fan Page - Tell us what you really think! Cha-Ching! - Tim's best selling marketing book chock-full of marketing ideas for small business owners | 2 12 10 | Free | View In iTunes |
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SBBM #37: How to self publish a book. | The marketing world has changed, goddammit! We, the small business owner, can do anything. Anything the big boys do but better. It's time for us to strike back with a vengeance. To this end, in episode #37 of the Small Business Big Marketing podcast we interview Wendy Blume from Vegie Smugglers ... a stay at home Mum who's gone ahead and published, single-handedly, her very own cook book. She shares with us the secrets to doing so, how to become an author and reap the benefits. We also launch the Small Business Big Marketing Academy with a very special listener offer. Lock in as a member between now and December 31, 2010 and you'll protect yourself from all future prices rises. Th Academy is our way of giving you, the small business owner, a truck load of marketing stimuli each month, delivered straight in to your in box. It will have you doing much more with less. We review productivity tools, provide detailed HOW TO sheets, give you 5-minute power tips PLUS you'll receive additional exclusive interviews with each guest who's been on the show where they share some additional gold never heard before. Show Links & Resources Join the Small Business Big Marketing Academy now and receive a very special offer Book now for the Small Business Big Marketing Intensive Will you be our friend? Vegie Smugglers - Wendy Blume's website Scrivener - Helps you write a book MagCloud - Publish your own magazine Cha-Ching! - Tim's book chockablock of marketing ideas for the small guy LuLu - Get your book published Blurb - Make your own book Flying Solo - Our partners in all things micro and small business How to self publish a book (PDF Transcription) | 11 11 10 | Free | View In iTunes |
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SBBM #36: Discover how to save plenty with Google’s alternative to Microsoft Office. | In this jam-packed episode you'll discover how Google is knocking on Microsoft's door with their amazingly free and highly effective Google Apps product. Michael McKinnon, from AppsLife, tells us exactly how it's revolutionizing the way us small business owners can access our email, calendar and all document types - spreadsheets, documents, slides, forms and drawings. If you've heard the phrase - living in the cloud - but don't get it, then all that's about to change. Plus Tim's passes comment on what's happening on his marketing book bookshelf, Luke talks about two other podcasts that are much better than ours (!), we share some great feedback from a dedicated listener, another one offers a free helicopter flight to anyone in Brisbane who books in for our upcoming Intensive...oh, and Tim gets on his copy writing high horse again. So, grab that pen and paper ... sit down and strap in for the ride. Show Links & Resources Get Google Apps - Michael McKinnon's Exclusive Offer. Get your own internet TV series (6 x 4-5minute episodes for $1,995!) - An exclusive offer from Paul 'The Burf' Burfett....email him here. And here's his website. Spend two days with Tim - Small Business Big Marketing Intensive. A free helicopter ride - For any Queenslander that attends the upcoming Intensive and mention AeroPower (a big thanks to Chopper Boy Mike Cullen). Buy The 22 Immutable Laws Of Marketing - In our top 3 marketing books of all time. Signature Clothing - Thanks Arn for your kind words. Time Bridge - Scheduling meetings made easy. SBBM Facebook - Will you be our fwend? Sign up for our 52 free marketing ideas - delivered fresh weekly. Buy Tim's book - Cha-Ching! The sweet, sweet sound of small business marketing that works. Flying Solo - Our partners in all things small and micro business. | 28 10 10 | Free | View In iTunes |
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SBBM #35: Should you be spending money with Yellow Pages? | Is Yellow Pages still a relevant marketing communications channel for small business? That's just one of the big questions we mull over with Paul Ascos, Sales Director (Yellow Pages, Victoria & Tasmania). We'll let you be the judge - but in this no holes barred interview we ask all the questions that are on the mind of every small business owner as they decide how to carve up their modest marketing dollar. Show Links & Resources Jame's Schramko's Very Special Listener Offer - A 12-DVD set that shows you how to monetise your online presence (it's brilliant) Yellow Pages website Yellow Pages Twitter Page Flying Solo - Australia's best micro business community and friends of the show Tim's interview on QANTAS Business Inflight Radio Google Analytics - Get your web developer to attach this to your site The Small Business Big Marketing Intensive - November 26 & 27, 2010 Cha-Ching - Tim's book full of small business marketing gems [fblike layout_style='button_count' show_faces='false' verb='recommend' font='arial' color_scheme='light'] | 21 10 10 | Free | View In iTunes |
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SBBM #34: Australia’s leading Internet marketer, James Schramko reveals his secrets. | Imagine launching an information product and within 90-minutes earn yourself a sweet six-figure income. That's exactly what our special guest, James Schramko does. Seriously! As the ex-Sales Director for Mercedes Benz Australia, James realised that he could earn a lot more money and lead a less stressful lifestyle by building online businesses. He now has well over 1,000 turning a handy multi-million dollar a year income for his wife and four children, as he really does live the four hour work week. And here's the very cool thing... James not only reveals a whole lot of 'how to's' during our time with him...but he also makes an exclusive offer to all of us of a 50% discount of his Fast Web Formula product... a 12-DVD set plus workbooks that really does lift the lid on how to make good coin from the internet. Luke and I love it so much that we've already bought our copies... and we've written a blog post on the exciting arrival of it! (Sick, isn't it?!). Show Links & resources James Schramko's Fast Web Formula - 50% off this amazing 12-DVD set of how to make it big using internet marketing Our upcoming 2-Day Marketing Intensive - Is this Australia's most useful Marketing workshop? Small Business Big Marketing's Facebook Fan Page Buy Tim's marketing book Cha-Ching! - It's got more marketing ideas in it than Tim's had hot breakfasts (well, not quite!). Send Out Cards - Try it free...especially with Xmas approaching. Our next guest will be the Sales Director from Yellow Pages...interesting stuff! Stay tuned. Australia's leading Internet marketer, James Schramko reveals his secrets (PDF Transcription) | 17 10 10 | Free | View In iTunes |
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SBBM #33: Creating a Customer Experience | Retail is highly competitive, particularly when you're in the coffee business. Callum from Espresso Elements explains how he's created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he's worked and lived all over Australia, the UK and Ireland. As usual, we also share what's been on our marketing mind and share a few ideas along the way. Show Links & Resources Espresso Elements David Jenyns Pete Williams Creating a Customer Experience (PDF Transcription) | 7 10 10 | Free | View In iTunes |
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SBBM #32: Interview with Dr Edward De Bono + Answers to Listener Questions | In episode 32 of Small Business Big Marketing, Tim squeezes in a brief interview with the father of creative and innovative thinking, Dr Edward De Bono. We also answer listener questions including: How to cross promote your professional services? What's the best medium for B2B content? What are appropriate conversion rates for your marketing efforts? Druation: 40 Minutes | 29 9 10 | Free | View In iTunes |
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SBBM #31: How to promote a bricks & mortar business online. | This week we speak with another serial entrepreneur...Dave Jenyns owns Planet 13 (an online and offline clothing store that he describes as the Surf Dive & Ski of the music industry) plus he's the founder of Melbourne SEO Services...who specialise in getting you to the top of Google. Dave generously shares with us how he's taken a bricks and mortar retail business in to the on line world. Links from the Show 52 free marketing ides...that's one per week for a year! Check out the Flying Solo Marketing Forum Get your audio transcribed and create a whole new revenue stream Book now for our next Marketing Intensive Dave's clothing business...Planet 13 Dave's 'get you to the top of Google' business $20 Dollar Banners Ideas That Stick (a must read for every business owner) | 16 9 10 | Free | View In iTunes |
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SBBM #30: Secrets to using Facebook as a small business marketing tool | Jennifer Sheahan hands over her best kept secrets on how to use Facebook as a small business marketing tool. She talks about Fan Page design, Facebook Ads and answers all those other questions that we all asking ourselves when deciding if Facebook's right for our business. Luke is his usual immature self, Tim maintains the seriousness that is Small Business Big Marketing plus we vent our deep-seated anger about stock photography. Tim also shares the truth about what happened on the August 2010 Intensive that we held recently in Melbourne. And here's this week's links: Facebook Ads Lab - This is Jen's site The Small Business Big Marketing Intensive - Book now for October, 2010 52 free marketing ideas in 52 weeks - Our gift to you that just keeps on giving Flying Solo - Get involved in the Marketing forum Advanced Fan Page Solutions - This is who we use to create Fan Pages that sell The Transcription People - A great way to create product to sell Luke working in Prague - Right! Clickbank - An affiliate network that we use all the time | 2 9 10 | Free | View In iTunes |
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SBBM 29: Why marketing should be at the heart of your business | Pete Williams sold the MCG for $500 at the age of 21, has been named Ernst & Young's Entrepreneur of the Year, owns a phone company, a finger food business and has his finger in more pies than that little bloke in that nursery rhyme...what was his name? In this jam-packed episode Pete explains why he relies so heavily on marketing to make his business ideas the success they are. Pen and paper at the ready team. Go! And here's this week's links: Flying Solo (Australia's best micro business community) Who is Pete Williams? The Transcription People (We use them and they're the best) Trendwatching (Stay ahead of the game) One Minute Millionaire (The book) Pete William's PR kit (How To Turn Your Million Dollar Idea Into A Reality) Send Out Cards (the best direct marketing tool around for small businesses) Replace Myself (A great way to learn the art of outsourcing...we do it) The 4-Hour Work Week (The Book) 52 marketing ideas in 52 weeks (Sign up for free) Onlinejobs (Outsource to The Philippines) | 17 8 10 | Free | View In iTunes |
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SBBM #28: How to generate free publicity. | Free publicity. Bring that on! And no, it's not a joke. The very lovely Rebecca Derrington, founder and owner of Source Bottle shows you exactly how to get it. Plus we are mightily proud to announce the coming together of Small Business Big Marketing and Flying Solo ... Australia's #1 site for the micro business owner. Hi Guys! As of this episode we will be their exclusive podcast. And here's this week's show notes: Source Bottle (Free publicity!) Flying Solo (Our new partner in crime) Small Business Big Marketing Intensive (Our upcoming marketing workshop for small business owners) ProBlogger's Book (A must-have if you do or are thinking of blogging) Help A Reporter Out (For our American friends and those who want some PR in the US of A) Flip Shelton interview (How to work with a publicist) Sam Maratino interview (How to get your business on TV) The Transcription People (The folk who lovingly transcribe every one of our shows...use them!) Sticky Names Workshop (When you need a sticky name for a business, product, service or promotion) The Sony Bloggie (Amazing camera for video blogging) Google Forms (An easy way to create online surveys) Skype (Just get it!) Free marketing ideas (One per week for 52-weeks! Straight out of Tim's best-selling marketing book Cha-Ching!) | 3 8 10 | Free | View In iTunes |
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SBBM #27: How to Raise Sponsorship. | There's this guy Tristan who's running 52 marathons in 52 weeks...all over the world. He wants to raise $100,00 for UNICEF. He also wants some sponsors to join him (financially, not physically!). So we interview his marketing guy on the ground in Australia and give him our thoughts on what he should be doing to attract and retain sponsorship monies. Believe it or not, we both have experience in this area of marketing that's not for the faint-hearted. If you currently use sponsorship in your marketing arsenal, or work for a cause that's wanting to fund raise then have your pen and pad at the ready as there's more marketing nuggets in this episode than ever before. But we don't stop there...we're extremely excited to almost announce a major national partnership. Plus Tim vents his spleen about outdoor advertising and shares some insights he learnt from attending a major car auction business just this morning. Here's the links we mention in the show: Run Like Crazy (Follow Tristan's madness) Unbounce (how to buld web pages that convert) Everyday Hero (Donate to Tristan's cause) Sony Bloggie (They make video blogging easy - every small business should have one - we've both got one) Small Business Big Marketing (Our upcoming marketing workshop) | 27 7 10 | Free | View In iTunes |
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SBBM #26: It’s a listener love-in! | Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing. Links from today's show: The Small Business Big Marketing Intensive (Book now before it's too late!) Will It Blend? FourSquare BakerTweet Google Places Hootsuite 52 Free Marketing Ideas [fblike layout_style='button_count' show_faces='false' verb='like' font='arial' color_scheme='light'] | 7 7 10 | Free | View In iTunes |
| Total: 60 Episodes |
Customer Reviews
More on the Hamish & Andy of Small Business!
That was me! Tim & Luke provided entertaining yet informative listening on a long drive to see a client recently.Can highly recommend their shows to all small business owners and other marketers. Thanks guys .. lkg fwd to seeing yr brand grow (and more shows). Take care.
Great podcast, well worth the listen.
As a young small business owner and manager, I find your podcast a great combination of informative and entertaining - you break things down into easy-to-understand terms whilst not talking 'down' to your listeners - and I feel that I'm learning lots of quick, useful tips in a fun manner that will end up benefiting me and my business in the long-term. Thanks guys! Lyndsay, (Bendigo, Victoria).
Download and listen now!!
After managing a small business for a number of years I have just accepted a marketing position with a new company (note - I have not studied marketing – I have just learnt basic principles on the job). I start in two weeks and panic has set in!! I downloaded all 26 episodes and listened to every single one form start to finish, in about 4 days (while working full time and caring for a newborn baby!!). I am absolutely hooked and cannot recommend these podcasts enough!! I now feel excited and prepared to take on my new position as marketing executive. Tim and Luke are knowledgeable, insightful, whity and incredibly entertaining. Download, listen and rate now!!!!
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