Social Media for Small Business
By Australian Businesswomen's Network
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Podcast Description
Social media tips, news, interviews and how-tos for small business. Hosts: Suzi Dafnis, Australian Businesswomen's Network and Cat Matson, catmatson.com
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Social Media and eCommerce | What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online? | 21 5 12 | Free | View In iTunes |
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2 |
The Magic of Twitter for Business | Have you failed to see the magic of Twitter for your business? Guest Leonie Smith of Digital Breezes explains which businesses benefit most from Twitter and why Twitter presents the opportunity for opportunities. Plus new apps and cool tools. | 14 5 12 | Free | View In iTunes |
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3 |
Social Media Optimisation | Is Social Media Optimisation limited to boosting our marketing and brand building? The three things are smart businesses focused on for optimization results. Guest: Jeff Bullas, Blogger, social media speaker and strategist. | 7 5 12 | Free | View In iTunes |
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4 |
The Importance of Social Media Policy | Are we potentially exposing our businesses to brand damage by not having policies in place? When is it important to develop a social media policy? Guest: Peta Ellis, City Publicity. | 23 4 12 | Free | View In iTunes |
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5 |
Instagram - Share your business story in pictures | As image sharing apps and platforms explode into the social media space, how can Small Businesses harness the power of good-old-fashioned photo sharing? In this episode we look at Instagram and how small businesses can use it to share their story, their clients' stories and build a relationship with their target market through images rather than words. Guest: Brooke Simmons, Pursuit Communications. | 9 4 12 | Free | View In iTunes |
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6 |
Integrating Website and Social Media | Integrate social media with your website. It's one thing to have your twitter or Facebook feed scrolling through on your website … but how do you *really* integrate your website with your social media activities? Why is is it important and what do we need to do to better integrate our online platforms? | 26 3 12 | Free | View In iTunes |
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7 |
The Power of a Strong Content Strategy | Web Content Strategy. Stop wondering 'What shall I tweet about today?' and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Guest: Sally Bagshaw of Snappy Sentence. | 12 3 12 | Free | View In iTunes |
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8 |
Branding and Marketing Trends: Get More Strategic and Thoughtful | How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing trends, location-based data in apps, how to get more strategic and thoughtful, geo-barriers and geo-fences and the user experience as vital. Joe Pulizzi, Content Marketing Strategist for The Content Marketing Institute joins Hosts Cat Matson and Suzi Dafnis. | 12 3 12 | Free | View In iTunes |
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9 |
Pinterest for Business | Pinterest - It's the social network EVERYONE is talking about. Christina Butcher of Hair Romance tells us how she Pinterest to drive website traffic and to promote her business. | 27 2 12 | Free | View In iTunes |
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10 |
Google Plus for Business | Google Plus is the newest social network and with millions of users signing up each week, it's a tool that no small business should ignore. Chris Pahor of Traffika explains what you're missing out on if you aren't using Google+ and what you can look forward to if you do! | 13 2 12 | Free | View In iTunes |
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11 |
Copywriting for Social Media | Effective copywriting is essential to any marketing activity. But when your message is contained to 140 characters it becomes even trickier and even more vital.In this episode we look at the nuances of effective copywriting for the social media space, what works, what doesn't, and how you can craft effective, short-copy posts that grab the attention of your market, drive the desired attention AND get shared. | 30 1 12 | Free | View In iTunes |
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12 |
Storytelling with Social Media | According to today's guest, Valerie Khoo of the Sydney Writers' Centre, storytelling can inspire, sell and motivate people into action. What are the key stories that YOU tell that will help your business stand out in customers minds? And, how can you use social media to spread your stories? | 16 1 12 | Free | View In iTunes |
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13 |
Podcasting for Small Business | Podcasting is an often over-looked social media platform, yet can offer great results for small business owners in their marketing mix. Today we look at why podcasting is such an effective tool and how you can produce your own podcast. Guest - Time Read. The Ideas Guy. | 2 1 12 | Free | View In iTunes |
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14 |
Video in the Social Media Mix | With YouTube often cited as the 2nd most searched platform after Google, video is playing an increasingly important role in online and social media marketing. How you can use video as part of your marketing mix. Guest - Llew Jury of Reload Media. | 19 12 11 | Free | View In iTunes |
|
15 |
Small Business Marketing with Facebook | What are the benefits of using Facebook for your small business marketing, which types of businesses Facebook best suited to and how some small Australian businesses are effectively using Facebook to get results.Guest - Simon Dell of Two Cents Group. | 28 11 11 | Free | View In iTunes |
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16 |
Social Media Strategy for Your Small Business | Why is having a social media strategy important? We look at good Aussie examples of small businesses with great strategies and Nathan Bush of BCM Partnership shares some great resources. Plus Google+ - why you should get onto it for business. | 14 11 11 | Free | View In iTunes |
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17 |
Social Media for Publicity and Promotions | In this episode we'll look at how Social Media can be used as a PR vehicle in both online and offline channels as well as how social media can be used to raise awareness for your charity, event or just as a cry for business help. We'll also look at how to use all of your platforms in an integrated way for maximum results. | 7 11 11 | Free | View In iTunes |
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18 |
Learn Marketing with Social Media in 7 Days | The author of "Learn Marketing with Social Media in 7 Days" shares how to quickly make the most of social media tools Facebook, LInkedIn, Twitter and YouTube and how to plan so that you can measure ROI and spend only 30 minutes a day on social media. | 31 10 11 | Free | View In iTunes |
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19 |
Outsourcing Your Social Media Administration | Can you, should you, ever outsource your social media activities? And if so, what aspects of it are okay to give away to someone else. Virtual social media coordinator Kirsty Wilson of Interim Business Solutions explains the jobs she feels are best suited to outsourcing and which ones to hold on to. | 24 10 11 | Free | View In iTunes |
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20 |
Blogging for Business | Blogging is possibly one of the earliest 'social media' platforms. Now that 'every man and his dog' appears to be blogging, how do you use blogging to stand out from the crowd, generate engagement and drive business outcomes? | 10 10 11 | Free | View In iTunes |
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21 |
Social Media Rules | According to today's guest 'nothing illustrates the difference between old media and new media like social media'. A look at some of the rules of social media if you want social media to benefit for business and not suck up your time for no return. | 7 10 11 | Free | View In iTunes |
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22 |
Twitter and Networking | How can you use Twitter to network? Today's guest looks what makes Twitter a great networking tool and how to convert your tweets to business. Plus news and social media tools to manage your online activity. | 20 9 11 | Free | View In iTunes |
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23 |
Social Networking - What is it good for? | We know that social networks are good for promoting your business and creating a community (well, that's a bit of an assumption). But what else is social networking for when it comes to running a small business? | 6 9 11 | Free | View In iTunes |
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24 |
Doing Business with Social Media | What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business. | 23 8 11 | Free | View In iTunes |
| Total: 24 Episodes |
Customer Reviews
Great for small businesses entering the social media space
This is an ideal podcast for any small business owner who wants to get a handle on what they need to do to promote themselves online, particularly if you're new to the social media space. Conversational and casual, it has up to date information that's free of jargon and full of practical suggestions.
Great for social media novices
Great tips for businesses wanting to enter the social media space but don't know where to start. This podcast demystifies social media in a non-jargon filled conversational tone. Current and great tool tips.
Great starting point
Excellent podcast series interviewing experts on social media and providing a great commentary on tools and resources - Suzi and Cat have an easy going conversational style and really explore great topics with their guests
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