The Engaging Brand
By Anna Farmery
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Podcast Description
Best business interviews on marketing, social media and leadership
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CleanPodcast 385 - How to Deliver Insanely Great Customer Service | This week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1397088/show-384-inside-mobile-marketing/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), is ready to download. Carmine Gallo (http://www.carminegallo.com/) joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail (http://gallocommunications.com/books/the-apple-experience/). Check out Carmine on a previous show on how to use Foursquare....a must listen podcast (http://theengagingbrand.typepad.com/the_engaging_brand_/2012/01/power-of-foursquare-podcast.html)! The podcast discusses... * Creating The Customer Experience (http://www.theengagingbrand.com/2012/04/brand.html) * How we all need to declutter.....from our minds, shelves, product listings, packaging! * How to sell by designing a store not to make a sale...but to enrich a life and create a shopping experience. * How the genius bar and one to one programs are about creating customer loyalty.....but its not upselling, it is about creating an ongoing retail experience. * How to create customer loyalty * The Wiggly Wigglers Floristry example (http://www.wigglywigglers.co.uk/shop/category.html?activecategory_id=15) of making my day...by fulfilling unexpressed wishes * The science of listening to customers. * How to get people to interact with the product.....to get people to feel what it is like to own it. * The concept of Fearless Feedback - ask did i create a customer for life....not a sale. * The importance of being able to multitask with various customers * Don't forget to reset the customer clock...... * How it takes 450 hrs to produce a Steve Jobs 20 mins presentation * The concept of making a script to reinforce the branding message I love to hear your thoughts so email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) Google+ (https://plus.google.com/u/0/107639911923457772951) | 21 5 12 | Free | View In iTunes |
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CleanShow 384 - Inside Mobile Marketing | This week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1384233/show-383-likeonomics-marketing-with-humanity/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), sees Alex Meisl (http://spongegroup.com/people/alex.html) joining Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss * What is mobile marketing? * What actually is mobile advertising? * What is the difference between marketing to the different devices? * The concept of mobile shopping * How 80% of advertisers do not have a mobile site - staggering google mobile website (http://en.wikipedia.org/wiki/Mobile_Web) data? Check out GoMo from Google (www.howtogomo.com/) * How to make a mobile website * How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM (http://www.theengagingbrand.com/2012/05/3-ways-social-business-will-develop.html) is about creating the marketing conversation. * SMS marketing (http://en.wikipedia.org/wiki/SMS_marketing) and how NOT to engage a customer! * 3 Step approach to mobile marketing - identify, anticipate and satisfy. * The future of mobile marketing? What are the next steps beyond mobile apps? Remember you can email Alex (alex.meisl@spongegroup.com)with any questions Remember as well you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) | 13 5 12 | Free | View In iTunes |
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CleanShow 383 - Likeonomics - Marketing with Humanity | Rohit Bhargava joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss LIKEONOMICS on this week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1378713/show-382-calculating-return-on-social-influence/) which covers social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html). * How likeability is an ability to be liked....so how do you ensure it gets translated into being liked? * The likeability gap - how its others that determine whether you are liked or not. * How often likeability is not about being perfect...do we aim to be too perfect? * The importance of a screw up in social marketing! * Has 'like' become a commodity or currency on the social web? * How likeonomics is based on T.R.U.T.H * Is it harder to be truthful when there is little market differentiation? * Is truth possible when it is so subjective? * How marketing too often tries to trigger belief rather than triggering action. * How there is a time element to relevance.....in marketing. * The likeonomics presentation (http://likeonomics.com/) Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951) | 3 5 12 | Free | View In iTunes |
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CleanShow 382 - Calculating return on social influence | The Engaging Brand podcast (http://www.blubrry.com/engaging/1371758/show-381-the-art-of-search-optimisation/) covering social media (http://www.theengagingbrand.com/2012/04/art-of-search-optimisation.html), business ideas and brand marketing tips (http://www.theengagingbrand.com/2012/04/are-you-the-new-expert.html), this week .... Mark W Schaefer (http://twitter.com/markwschaefer) - included Forbes magazine “Power 50″ social media influencers (http://www.forbes.com/sites/haydnshaughnessy/2012/01/25/who-are-the-top-50-social-media-power-influencers/2/) of the world, of Business Grow (http://www.businessesgrow.com/us/) joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss * Is it harder...to be a citizen influencer today in social media? * How to influence your social score and is that good or bad! * How you can't buck influence scoring in the long term * Are we moving from return on influence to positive impressions? What is your social ROI? (http://www.theengagingbrand.com/2012/04/social-business.html) * How we moved from cost of impression to revenue from impression? (http://www.theengagingbrand.com/2012/04/social-business.html) * Why should we join Klout (http://www.google.co.uk/url?sa=t&rct=j&q=klout&source=web&cd=1&ved=0CDkQFjAA&url=http%3A%2F%2Fklout.com%2F&ei=QoOaT4-PG9HQ4QSY24z4Dg&usg=AFQjCNGU-d-dslnY80Wv2wuXdvfvUva7FA&sig2=H7UHKCKADXQMIcg_1uBWvQ)? Indeed why not join Klout! You can email me - anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) (https://plus.google.com/u/0/107639911923457772951) | 27 4 12 | Free | View In iTunes |
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CleanShow 381 - The Art of Search Optimisation | This week's The Engaging Brand podcast (http://www.blubrry.com/engaging/1363263/show-380-critique-on-the-effect-of-social-media/) covering social media, business ideas and brand marketing tips, is ready to download. Eric Enge (http://www.stonetemple.com/about-eric-enge/) joins Anna Farmery (http://www.google.co.uk/url?sa=t&rct=j&q=anna%20farmery&source=web&cd=4&ved=0CEwQFjAD&url=https%3A%2F%2Fplus.google.com%2F117370659306066821697&ei=hiuQT9bsFYeEOsWuxIoE&usg=AFQjCNG8uul5bT7QO8xthZ_-1G_AX0BhDg&sig2=ZW-EdtEnvkLn-WymI1BKBQ) to discuss The Art of SEO (http://www.amazon.co.uk/gp/product/0596518862/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=mabelandharry-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0596518862) * What SEO is not! * What is the art of great search engine optimisation? * Is SEO optimisation a science or an art?(http://ws.assoc-amazon.co.uk/widgets/q?_encoding=UTF8&Format=_SL110_&ASIN=0596518862&MarketPlace=GB&ID=AsinImage&WS=1&tag=mabelandharry-21&ServiceVersion=20070822) * How search engine optimsation and internet marketing depends on great planning, research and measurement...not just the seo in itself. * How to plan business websites for great search engine optimisation * Search engine optimizing vs optimising for a consumer's Google search * What is vertical search? * How to rank highly for local search for business local * How good are the free search engine tools such as Google Adwords Keyword Tool (http://www.google.co.uk/url?sa=t&rct=j&q=google%20keyword%20tool&source=web&cd=1&ved=0CEMQFjAA&url=http%3A%2F%2Fadwords.google.co.uk%2Fo%2FTargeting%2FExplorer%3F__u%3D1000000000%26__c%3D1000000000%26ideaRequestType%3DKEYWORD_IDEAS&ei=BieQT9LIKMTsOdHx-fkD&usg=AFQjCNF3zX3s3U6yL2Vsqykp68iBU4sjUw&sig2=SkjjrFr1eNRICPczZTO7Ow) and Google Webmaster Tools (http://www.google.co.uk/url?sa=t&rct=j&q=google%20webmaster%20tool&source=web&cd=1&ved=0CC0QFjAA&url=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&ei=tyaQT_TyMM6SOqbSrO8D&usg=AFQjCNHzw4v7cHMZ9WeuuM4BZp6bSIyNlw&sig2=sDwVO_lWV421wZhTL3FwRw) * How to write for search engine optimisation - should you incorporate 1, 2, 3, 4, 5+ keyword terms? Remember you can email me, anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) | 19 4 12 | Free | View In iTunes |
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CleanShow 380 - Critique on the Effect of Social Media | * How once the internet changed the world, now the world is changing the internet * Asking - yes, we look at the uses of social media BUT do we look at the effect of social media on society * How can you research today with ever changing business ideas? * Is time an excuse not to try and understand the impact of social media on the world? * How mobile technology is changing everyday life - the real time aspect of life. * How living in real time, loses our ability to critique our work and our lives. * How we use Google to do our thinking for us! Does that make us start to group think, is there a risk that we all think the same? * Is Google being a monopoly a good or a bad thing? * Is Google becoming a human filter? * The dichotomy of the Internet giving everyone a voice versus how the internet creates similarity. * Are we losing the emotion from history - are we losing human filtering? Remember let me know your thoughts - anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), on twitter (http://twitter.com/engagingbrand), or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) | 11 4 12 | Free | View In iTunes |
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CleanShow 379 - What is crowdsourcing and crowdfunding? | Anna Farmery (http://www.theengagingbrand.com) presents The Engaging Brand podcast (http://www.blubrry.com/engaging/1342413/show-378-content-marketing-with-cartoons/) covering social media, business ideas and brand marketing tips. This week David Bratvold (http://dailycrowdsource.com/crowdsourcing/crowd-leaders/660-crowd-leader-david-bratvold-defining-crowdsourcings-taxonomy-a-necessary-evil) is joining me from the website Daily Crowdsource (http://dailycrowdsource.com/).....to give us a fabulous insight into the power of crowds. We discuss * What is crowdfunding? * How easy is it to get business loans crowdfunded? * Is crowd funding just for small business and individuals? * What is the difference between crowd sourcing and crowd funding? * What will ensure crowdsourcing will be here to stay as a business tool? * How crowdfunding can be used for resesarch and also non profit organisations - note FundaGeek (www.fundageek.com/) * Is this the next step in an evolution to social business from social media? * Is crowdfunding increasing the responsibility felt by the leaders to the investors? * Is there an investment risk for the crowd? * Is crowdsourcing at more risk of fraud or less risk of fraud? * Can crowdsouring be used as a customer loyalty scheme * The umbrella of crowdfunding - here is the image from Daily Crowdsource (http://dailycrowdsource.com/images/jdownloads/screenshots/thumbnails/umbrella-of-crowdfunding-300x212.jpg) (http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef016303992d72970d-800wi) Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) - always great to hear from you. | 2 4 12 | Free | View In iTunes |
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CleanShow 378 - Content Marketing with Cartoons | The Engaging Brand podcast (http://www.blubrry.com/engaging/1337632/show-377-how-to-make-your-brand-reach-the-next-billion/) - 5 times nominated best podcast for business - is ready this week, covering social media, business ideas and brand marketing tips. Tom Fishburne - the marketoonist (http://tomfishburne.com/) joins me (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) - Anna Farmery to discuss * Social media marketing using cartoon drawings * What is content marketing and how cartoons are a mix of fun and insight. * The balance of the signature of the cartoonmaker and the brand. * Can drawing cartoons be used for serious messages? * Why cartoonmakers put the punchline on the right * How to draw cartoons in brand marketing that tell a story in one visual image. * Are cartoonmakers trying to tell a story or provide a catalyst for me to tell the my own story. * Is the cartoon a social object or a vehicle for a social object per Hugh Macleod? * If brand marketers don't know their social object could the cartoon replace it? * Thoughts on why pinterest is succeeding | 23 3 12 | Free | View In iTunes |
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CleanShow 377 - How to make your brand reach the next billion | This weeks The Engaging Brand podcast (http://www.blubrry.com/engaging/1328096/show-376-what-is-customer-satisfaction/) is ready - covering social media, managment skills and marketing tips. Jana's (http://jana.com/) CEO, Nathan Eagle (http://jana.com/about-us/team/) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss marketing tips through mobile marketing to the emerging markets * The opportunities in emerging market trade. * What are emerging markets? * Are we talking about marketing opportunities of existing products or localisation of services and localization of products? * Are differences in markets purely cultural? * How do you approach brand strategy and social marketing in emerging markets? * Role of mobile marketing and why mobile marketing is changing how we connect * SMS marketing through free air time. * Does rewarding people for filling out customer surveys affect the results * How word of mouth marketing spreads the free air time * How to deliver discounts to targeted consumers in emerging markets You can email Nathan by using this nathan@jana.com (nathan@jana.com) Remember love to hear your comments so e-mail me - anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss the show on Google+ (https://plus.google.com/u/0/107639911923457772951) | 19 3 12 | Free | View In iTunes |
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CleanShow 376 - What is Customer Satisfaction | This weeks The Engaging Brand podcast (http://www.blubrry.com/engaging/1321481/show-375-how-to-influence-by-word-of-mouth/) is ready! - The free audio podcast for business covering social media, managment and marketing. Larry Freed (http://www.freedyourmind.com/about.html) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss how to measure the customer satisfaction and talks about * Can we measure the future? * What is the definition of data and what we should understand about the types of data * Data mining and big data are growing concepts but having more data is not the aim...it is having the right data. * The idea of the multi channel society and how to measure customer satisfaction across the channels * How to survey customer satisfaction - is stickiness the right measure when they could be their for research or to buy? * How to understand site traffic * Concept of key performance indicators vs key success indicators which predict the future * Should you build a site to be easy to research more than to buy, to increase conversion rates? Don't forget to stop by www.theengagingbrand.com (http://www.theengagingbrand.com)and let me know what you think! | 11 3 12 | Free | View In iTunes |
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CleanShow 375 - How to Influence By Word of Mouth | The Engaging Brand podcast (http://www.blubrry.com/engaging/1311804/show-374-why-your-business-hides-a-myth/) for business covering social media, managment and marketing invites Stan Phelps (http://www.marketinglagniappe.com/blog/about-the-author/) to join Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss how small things create big impressions They discuss * The difference between Seth Godin's purple cow (http://www.sethgodin.com/purple/)and Stan's purple goldfish (http://www.marketinglagniappe.com/blog/1001-examples-of-lagniappe/) * Why a goldfish? What are the factors for business success which can be created by word of mouth? * Standing out in a sea of sameness by word of marketing based on experience * How to create a brand signature to drive word of mouth through the customer experience * What is customer experience? How it is not a process but a culture. * How the little extras are an investment rather than a cost so measure the return on investment! * How to develop extras based on either high value or low maintenance to create good customer service. * What is good customer service? The concept of linking to the community. Any thoughts? Then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) | 5 3 12 | Free | View In iTunes |
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CleanShow 374 - Why Your Business Hides a Myth | The best free audio podcast for business covering social media, managment and marketing invites Bob Frisch (http://www.linkedin.com/profile/view?id=88049&authType=OPENLINK&authToken=H4Gd&locale=en_US&srchid=ccbbf568-6211-41cf-878f-c50e02119722-0&srchindex=1&srchtotal=79&goback=%2Efps_PBCK_bob+frisch_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&pvs=ps&trk=pp_profile_name_link) to join host Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss his different approach to business decision making from Who's in the Room (http://whosintheroom.com/). This show is sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! * How the organisation chart hides a myth. * Why the size of the business doesn't matter with decision making * Is a small team for decision making good or bad for the organisations? * The need for decision making models * The true meeting management that works * The management skill of knowing who to listen to, before group decision making * Motivation of employees through understanding the decision making process Remember you can email me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951). I love to hear from listeners! Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 26 2 12 | Free | View In iTunes |
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CleanShow 373 - Hiring For Attitude | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1294177/show-372-effect-of-3d-printing-on-marketing-and-business/) is sponsored by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Mark Murphy (http://www.leadershipiq.com/about-us#founder) of Leadership IQ (http://www.leadershipiq.com) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss Hiring for Attitude (http://www.leadershipiq.com/books/). Today Anna asks Mark * What is the definition of great people, of a great hire? * The top 2 reasons why people fail in their new roles. * Is it easier or harder to find good people during high unemployment? * How to choose the right person for your culture - and the culture that you have not what you want! * How different cultures in different parts of the company can work - how to determine the right person. * How to develop good interview questions * Why you shouldn't ask questions such as 'Tell me about yourself', or 'Tell me about a conflict with a co-worker and how you resolved it' * How the 4 step process can be used for the interviewee to differentiate themselves from other job seekers on job interview questions * What an interviewee can tell from your general interview questions Would love to hear your comments so e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) And remember to tell your friends about the best business show out there :) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 17 2 12 | Free | View In iTunes |
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CleanShow 372 - Effect of 3D Printing on Marketing and Business | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1282993/show-370-innovation-the-steve-jobs-way/http://www.blubrry.com/engaging/1290007/show-371-little-black-book-of-innovation/), sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Today Paul Armand from Inition (www.inition.co.uk/) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss the growing concept of 3D printing * What is 3D printing and what can it achieve now * Are there boundaries to what you can print out in 3D * How close are we to replacing production lines with 3D printers * Is 3D printing in the future for individuals or for company production * The effect on society of being able to produce kidneys, replica's etc and how do we ensure it is used for the good of mankind * The importance of sustainabilty with the growth of 3D printing * How you can scan a photo and create a 3D model * Are 3D technologies about augmenting reality or making the virtual real? * How 3D is about creating an experience * How marketing may use 3D printing Don't forget you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 10 2 12 | Free | View In iTunes |
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CleanShow 371 - Little Black Book of Innovation | Show 371 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1282993/show-370-innovation-the-steve-jobs-way/) is ready and talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Scott Anthony (http://www.google.co.uk/url?sa=t&rct=j&q=scott%20anthony&source=web&cd=1&ved=0CDQQFjAA&url=http%3A%2F%2Fblogs.hbr.org%2Fanthony%2F&ei=fbkrT7n2M6KL4gTf_dyUDg&usg=AFQjCNEwKI-woHzd9L2ARpgkC9D60qiS7Q&sig2=aXa7XDehIKPJ83c_tru3ug) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss The Little Black Book of Innovation (http://www.innosight.com/little-black-book/index.cfm) * The paradox of innovation - the optimism of the word and yet the stress it causes * How to look at innovation * The idea of "thunk' value * How we all have to find our inner salesperson * Is outsourcing market research a bad idea? * Thoughts on how market research is limited * How pace is a key ingredient of innovation * Breaking innovation into discovering opportunities, blueprinting the ideas, assessing/testing the ideas and moving forward * The difficulty in translating research into an idea * How to avoid making a simple idea, complex * How to test the idea without just validating your thoughts * Remember innovation needs to follow through to your internal process and business model Feel free to share your thoughts - e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 3 2 12 | Free | View In iTunes |
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CleanShow 370 - Innovation the Steve Jobs Way | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1276560/show-369-what-is-your-business-genome/) is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Peter Sander (ginsander@hotmail.com)joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss * Why did the world need Steve Jobs? * The concept of 'real artists ship' * Why most businesses look at leadership as a process? * Why the tyrannical side of Steve Jobs * How to create a consensus of vision rather than a consensus decision * How inventions are only innovation when they are marketable * The concept of deep needs * Look underneath the surface of customer needs * Looking at the boundaries, fringes of the market and make that mainstream! * The juxtaposition of a being a detailed visionary * How the Apple presentations showed his love for his product - and if you are not in love how is anyone else going to be? * How the Apple presentation was as much for the internal communication as the external audience Remember to e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 29 1 12 | Free | View In iTunes |
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CleanShow 369 - What is your business genome? | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1267118/show-368-the-social-organisation/) is sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Andrea Kates joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss * Why you should be finding your next...rather than looking at the past, in business * What is the business genome? * Is there one business genome or a collective genome based on the leadership. * Why you should take a fresh look rather purely rely on the data. * How to look outside your industry for new ideas * 4 steps of developing the business genome - sort, match, hybridise, adapt and thrive * Why you should use your hunches rather than always data. * How do you ensure that you match what your business genome should be rather than what you want it to be? * Are there a risks from new thinking as well as opportunities? * Is the secret sauce relevant across products rather than the product itself? * What are the elements of your business genome (http://www.businessgenome.com/about.php)? * Take the diagnostic test online to find your next? (http://www.businessgenome.com/take.php) * How you turn from looking back to looking forward - trendability is the most important factor! Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 23 1 12 | Free | View In iTunes |
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CleanShow 368 - The Social Organisation | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1261255/show-367-the-power-of-foursquare/) is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! Mark P. McDonald (http://www.gartner.com/it/products/research/media_products/social_org/authors.jsp) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to discuss the The Social Organisation (http://www.gartner.com/it/products/research/media_products/social_org/index.jsp) * How do you take social media energy inside your organisation to make it a great place to work * Should you build the energy inside the organisation and take it out, or take the energy from outside and bring that to the culture? * The three interlocking circles - and how mass collaboration interlocks not social media itself. * How do you set a roadmap for collaboration? Is that a paradox...shouldn't the crowd determine it? * How do you encourage mass collaboration and yet still come to one decision which might not please all? * The No-Grow decision model * 6 Models of attitude - how to go from flippant to formulating * The Facebook page - The Social Organisation (https://www.facebook.com/pages/The-Social-Organization/215393645186333) * Take the self assessment to see if you are ready for The Social Organisation (http://www.gartner.com/it/products/research/media_products/social_org/assessment.jsp) Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message atThe Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 13 1 12 | Free | View In iTunes |
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CleanShow 367 - The Power of Foursquare | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1255305/show-366-what-to-ask-the-person-in-the-mirror/) is here talking about social media, leadership and marketing and sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! * What is Foursquare (https://foursquare.com/)? * How Foursquare is a fun, gaming app - a search engine that brings you tips and offers! * Do you need a place for Foursquare to be relevant to your business? * How Foursquare (https://foursquare.com/) is not marketing - it is taking the pulse of your customer * Ideas for business with Foursquare * Is Foursquare wait marketing (http://www.blubrry.com/engaging/119667/show-110-wait-marketing/) * How Foursquare fulfills the intrinsic and extrinsic needs of a consumer * How Foursquare does not have to be about pure promotions * How Jimmy Choo showed the sales increase with Foursquare * How Jimmy Choo had people chasing a shoe around London! * How Foursquare can benefit small business - it is true niche marketing within your location. * The first thing to do to if you want to find the power of foursquare You can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) | 6 1 12 | Free | View In iTunes |
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CleanShow 366 - What to ask the person in the mirror | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1247915/show-365-understanding-michael-porter/) is sponsored today by MozyPro Online Backup (http://bit.ly/mozypod1): Simple, Automatic & Secure Backup - for special offer (http://bit.ly/mozypod1) try today! (I have used Mozy Pro (http://bit.ly/mozypod1) ever since speaking to Terence Craig (http://twitter.com/terencecraig)on Show 358 about Privacy and Big Data! (http://theengagingbrand.typepad.com/the_engaging_brand_/2011/11/online-privacy-marketing-podcast.html)) Robert S. Kaplan (http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facId=349309) joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) discussing * How leadership is about how we deal with uncertainty * The relationship of vision and a roadmap of how to achieve your vision * 3 Things Leaders must do * The importance of not just asking the critical question but when to ask it * Why you should separate the what to do from how to do it * 2 Reasons why we don't manage our time properly and how to fix it for 2012! * Do we have enough role models...and why that is important to business Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or Google+ (https://plus.google.com/u/0/107639911923457772951) Don't forget to try Mozy Pro backup and keep your data safe! (http://bit.ly/mozypod1) | 30 12 11 | Free | View In iTunes |
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CleanShow 365 - Understanding Michael Porter | Joan Magretta (http://blogs.hbr.org/cs/2011/12/five_common_strategy_mistakes.html), joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) on Show 364 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1242584/show-364-saving-capitalism-from-short-termism/) to talk about Understanding Michael Porter (http://hbr.org/product/understanding-michael-porter-the-essential-guide-t/an/13023-HBK-ENG) * Why Michael Porter's work on strategy is much more accessible than you think! * How the ethos of Porter's work on strategy is not about what to do, it is about a framework which is accessible by every company. * How companies should compete on how to be unique not be the best! * How we are afraid of being unique - which causes the trap of imitation. * How to keep the uniqueness as your grow your business * The problem of SWOT analysis * How Porter would use Five Forces to create strategy (http://en.wikipedia.org/wiki/Porter_five_forces_analysis) * How industries can learn from who your competitors could be, not just who they are.....in order to create value. * Is niche and small as dangerous as attempting to be big and global? You can always e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand) or The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) and even join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) where we may get some of the authors involved! | 21 12 11 | Free | View In iTunes |
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CleanShow 364 - Saving Capitalism from Short Termism | Show 364 of The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1235594/show-363-have-you-higher-ambition/) is here talking about social media and marketing. Al Rappaport, a pioneer in developing the principles of values-based management and is an acknowledged authority on how to make long-term shareholder value joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about Saving Capitalism from Short-Termism (http://www.mcgraw-hill.co.uk/html/0071736360.html). (elaine.fletcher@uk.ibm.com)We discuss * Is capitalism worth saving?(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef01675ed870dd970b-800wi) * Is short-termism a cause or sympton? * The effect of a decline in owner-managed businesses. * In reality have we always been a polarised society for wealth? * Are we a better society now? * What will turn the tide of short termism? * How should we measure long term value? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com) or join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) where we may get some of the authors involved! | 16 12 11 | Free | View In iTunes |
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CleanShow 363 - Have you Higher Ambition? | The Engaging Brand business and marketing podcast (http://www.blubrry.com/engaging/1228700/show-362-ibm-research-on-marketing-and-social-media/), here just for you talking about social media and marketing. This week "Sponsored By: Content Equals Money where content marketing equals conversions." (http://bit.ly/cemlist) Tobias Fredberg (http://www.higherambition.org/blog/category/authors/tobias-fredberg/), Associate Professor of Management at Chalmers University (http://www.chalmers.se/en/Education/Pages/default.aspx) and author of July 2008 Harvard Business Review article, “The Uncompromising Leader” (http://hbr.org/2008/07/the-uncompromising-leader/ar/1) , joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about Higher Ambition his latest business book on leadership (http://www.higherambition.org/). (elaine.fletcher@uk.ibm.com)Anna AND Tobias talk about * Ambition has historically been seen as an intrinsic part of leadership but is it now(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef0153943cbb1d970b-200wi) an intrinsic part of employees to demand it? * Is leadership less attractive in modern business? * Is leadership more demanding or are leaders lacking the skills needed in a more transparent, social world. * Leading through social value - synthesising social benefits rather than having social and financial competing with each other * How one bank - Standard Chartered - has social value as its core strategy - has that helped them ride the banking storm? * How long tenure helps diffuse strategic intiatives? * Is it possible to change a culture or do you need new blood? * Why do leaders find it so difficult to do simple things like listening? Remember you can e-mail anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), or The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) and also now join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951). | 9 12 11 | Free | View In iTunes |
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CleanShow 362 - IBM Research on Marketing and Social Media | Show 361 of The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1222680/show-361-thinking-about-digital-legacy/) is live and this week is "Sponsored By: Content Equals Money where content marketing equals conversions." (http://bit.ly/cemlist) Elaine Fletcher (elaine.fletcher@uk.ibm.com) of IBM joins Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about their global research of 1,734 CMOs, spanning 19 industries and 64 countries and called From Stretched to Strengthened (http://www-935.ibm.com/services/uk/cio/cmo/reg.html?ca=csuiteportal_landingpage). A look at the state of social media and marketing...and if you want to know more then email her at elaine.fletcher@uk.ibm.com (elaine.fletcher@uk.ibm.com) * The 4 factors (or headaches!) facing marketing today(http://theengagingbrand.typepad.com/.a/6a00d8341c68e153ef015393e55c5e970b-200wi) * How the generation gap is affecting technological progress * How you serve 7 billion consumers individually * Why and how people analyse data but don't track what the consumer is saying about them on blogs, review sites etc * What is the complexity gap and how do we close it? * How filtering of data could be a business opportunity * Is it surprising that after 10 years of social media we are still unprepared? Remember you can e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a message at The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or join me on to discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) where we may get some of the authors involved! - I would love to hear from you. | 2 12 11 | Free | View In iTunes |
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CleanShow 361 - Thinking About Digital Legacy | The Engaging Brand leadership and marketing podcast (http://www.blubrry.com/engaging/1216813/show-360-brand-champions/) is ready with Richard Banks (http://www.richardbanks.com/) of Microsoft Research joining Anna Farmery (http://theengagingbrand.typepad.com/the_engaging_brand_/conta.html) to talk about The Future of Looking Back (http://www.amazon.co.uk/Future-Looking-Back-Microsoft-Research/dp/0735658064/ref=sr_1_1?s=books&ie=UTF8&qid=1322224384&sr=1-1). A fascinating insight into digital legacies. * The nature and differences of keeping 'physical things' and saving 'digital things' * How the ability to save everything digitally is removing the need for filtering of memories, of items you want to keep in your life. * How do you save the sentiment attached to the items - do we need to find a way of digitally saving sentiment? * The idea of the backup box - to capture your life as an ongoing project. * Don't underestimate the value of a tweet, the value of a mundane diary entry....in the future, looking back. * The ethical and moral aspects of backing up our digital lives. * How research shows how we are changing our ideas about what we own in the digital world * How the digital world is now incorporating 3D models and even senses. Does this mean that our physical and virtual worlds are merging * The moral dilemma of 3D printing of deceased people - in the future! * Can we trust the internet with our memories and our digital files - when companies come and go? If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com (mailto:anna@theengagingbrand.com), join me on twitter (http://twitter.com/engagingbrand), leave a messagen the The Engaging Brand Fan Page (http://www.facebook.com/theengagingbrand) or discuss it on Google+ (https://plus.google.com/u/0/107639911923457772951) | 25 11 11 | Free | View In iTunes |
| Total: 25 Episodes |
Customer Reviews
I look forward to it every week
I have been listening to Anna's interviews for about a year now and every week I look forward to what's coming up next. Always thought provoking and insightful.
The Engaging Brand
Direct, succinct and intelligent. Anna asks some fantastic and insightful questions of her guests, and in some cases challenges them. Resulting in a well rounded podcast that is thought provoking and stimulating.
The best & most diverse management author interview podcast around
Anna produces a simple but very pertinent podcast on a diverse range of management issues and strategies, her research and questions generate a lot of thought provoking ideas. It has lead me to purchase over 50% of the books she has reviewed. I cannot wait till the next podcast is realised to see what subject she has selected. Thanks Anna.
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