Ashanti

Album Review

Young, pretty, sexy, stylish, and hip, Ashanti is everything a modern, post-hip-hop soul crooner should be. She looks the part, trucks with hitmakers — at the time her eponymous debut was released, she was featured on a hit single by Fat Joe — and even approximates Alicia Keys' visuals on the back cover. She can sing, but she's not showy; she never hyperventilates, she croons. Her first album sounds modern, with fairly fresh beats and lightly insistent hooks, and is just naughty enough to warrant a parental advisory sticker (though if you're just listening to this record, it's nigh on impossible to figure out where the objectionable lines are). So why doesn't Ashanti play as greater than the sum of its parts? Largely because it lacks distinctive material, in either terms of the actual songs or the production — and when that's combined with a singer who is good, yet not distinctive herself, the entire production sounds as if its treading water or providing nifty aural wallpaper. It's not bad by any means, and it has its moments, but at 17 tracks, including skits, it all becomes a blur. A pleasing blur, one that shows promise, but a blur all the same.