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1
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Business communications 101 with Janet Creamer
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Janet Creamer is passionate about communications. From her sudden indoctrination as a student spokesperson during a dormitory prank gone wrong, Janet soon realized she was cut out for the PR business. Today, she is communications manager for the Halifax Chamber of Commerce, which represents almost 2,000 business owners who in turn employ 80,000 Nova Scotians. She was my guest at the annual Business to Business Expo held at the World Trade and Convention Centre. Runs: 9:53
SHOW NOTES
:00 Show intro
1:10 Janet describes her communications team and the work required for consistent messaging as 'brand cops.'
1:54 Using social media as primary tool to promote the B2B Expo.
2:18 Chamber will host Amber MacArthur for Nov. 4 fall dinner, so SM really important to chamber members.
2:57 Janet gets member calls about using SM, but often refers them to other members who specialize in social media.
3:38 Will the rise of mobile apps mean new approaches in Chamber communications?
3:58 Slowly moving into video blogging and interactive membership directory.
4:49 Richard mentions Steve Lubetkin's 'Elevator Pitch Video' business as an affordable marketing tool.
5:00 Janet says today's consumers are so used to YouTube videos that businesses should take advantage of the web platform.
5:32 Is print dead? No, monthly publication Business Voice is very popular.
7:03 Amber MacArthur is guest speaker at Nov. 4 fall dinner. Great networking opportunity with 700 members attending.
7:35 SM speakers usually create added work for Chamber communications team...but it's a good thing.
8:09 Plans underway for Podcamp Halifax 3 in mid to late January.
8:58 Contact info for Twitter, e-mail and comment line at 201-339-0861
9:28 Music fades out
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10/20/10
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Free
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View In iTunes
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2
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Dal U’s Charles Crosby and Podcamp Boston 5
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This week, an interview with Charles Crosby, senior media advisor at Dalhousie University. Dal's well-thought-out online media centre is a great model to follow if your organization needs to move away from traditional media storytelling and embrace social and digital media. Runs 24:58
Show notes:
1:16 Charles' PR background, from politics, to a degree at MSVU, to agency work, freelance PR and Dalhousie University.
2:40 Dal knew the media landscape was changing and had to rethink its outreach strategy.
3:48 It's all about asking the right questions. What did the news media need from Dal?
4:51 A plan called MediaNext: new territory for design/content/tools/digital/social media.
6:06 Senior management had trust in the MediaNext team members, which gave them the confidence to make bold, ambitious plans for its online media centre.
6:44 Segmenting the media audience for its new online platform.
7:57 Collapsing of the old media model required a new approach.
8:51 Adding bloggers to the mix.
9:24 Handling issues around copyright. Dal chose to 'sent content free.' (with attribution)
10:34 Adding video capability can be a challenge.
12:01 Progress means supporting huge growth in mobile technology. Lucky to have new media officer Ryan McNutt on board. You can hear Ryan in show #13.
13:31 New iPhone 4 video capability takes us to another level, with same-day video and reduced editing time.
14:55 Changing technology needs means a move from PC to Mac.
15:40 Young staff in marketing/comm were willing to challenge orthodoxy and were enthusiastic about embracing change.
17:12 Dal media relations is now a global initiative.
19:04 The online media centre now provides content as opposed to the old traditional news release/storytelling model which is 100+ years old!
20:30 Added value with media centre archive for video/photos/audio.
21:30 Staffer Billy Comeau is assigned to help reporters/researchers find quotable experts@Dal.
22:51 Next...rebuilding the experts@Dal database for broader, deeper coverage.
23:04 Charles gives URL for Dalhousie University and its media centre. It's a work-in-progress they're very proud of.
23:45 Podcamp Boston 5 registration is open. Event is Sept. 25/26 at Microsoft in Cambridge, Mass. Tickets are $50. Register at http://www.pcb5.eventbrite.com.
24:21 Richard announces new comment line for listeners: 206-339-0861, and availability on Twitter @richardgperry
24:54 Music out
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7/29/10
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Free
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View In iTunes
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3
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10-Minute PR: 016-July 5, 2010
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An interview with Laura Penny, author of More Money Than Brains: Why School Sucks, College is Crap, and Idiots Think They're Right. We talk about book promotion, lost students, the Internet and the fear of writing.
Show notes:
1:03 Why selling books can be difficult
2:08 TV: the weird factor
2:50 Laura uses Facebook, but has yet to tweet
3:21 Her concern for 'wandering' students
4:16 Jobs: It ain't 1962!
5:10 On the fear of writing
5:40 Grammar mistakes are like gravy stains
7:25 Remember the balloon boy?
8:45 A new book coming on sex-ed
9:16 Thanks to Stephen Patrick Clare and Nate Crawford, Writers' Federation of Nova Scotia
9:28 Twitter/web contact info
9:48 Theme music extro
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7/5/10
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Free
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View In iTunes
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4
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10-Minute PR: Show 015, June 13, 2010
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This week I interview Bill Wilson, organizer of the 2010 iPhone/iPad Hackathon, and owner of MindSea Development Inc. in Halifax. A group of Canadian software developers gathers each year to use their skills on behalf of local charities. This year, Saskatoon joined Halifax. Thanks to social media tools, they're getting tons of free publicity.
Show notes
00:12 Intro
1:06 Bill Wilson
1:41 Not just for developers.
2:10 Bill's Sushi app makes him hungry!
3:10 Volunteers commit more than the weekend.
4:03 Hackathon going international?
4:48 The importance of volunteering locally
5:19 Contact information
6:01 Music out
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6/13/10
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Free
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View In iTunes
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5
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10-Minute PR: Show #14, May 27, 2010
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Media Relations for Non-Profits
Show notes:
0:41 Never lie or mislead
1:08 Use media superficiality to your advantage
1:42 Much is beyond your control
2:20 Think before you speak
2:50 Get someone to check your work
3:16 Communicate to influence
4:08 Explain why you can't answer some questions
4:46 Return media calls always
5:35 Be patient with poorly-informed journalists
5:58 Be clear about 'off-the-record'
6:40 Be consistent in what you say and do
7:29 Admit mistakes right away and often
7:58 Avoid public p*****g matches with media
9:00 Contact information
9:38 Extro
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5/27/10
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Free
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View In iTunes
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6
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VideoYouth Run at 2010 Bluenose Marathon
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3,000 students launched the 7th annual Bluenose Marathon with a noisy start. Many were completing their marathon, which they ran in segments over the winter. We dropped in to speak with a family about their participation.
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5/23/10
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Free
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View In iTunes
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7
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10 Minute PR: Show #13, Apr. 14, 2010
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An interview with Ryan McNutt, New Media Officer with Dalhousie University in Halifax, Nova Scotia. We did this interview following his presentation to the IABC Maritimes chapter titled 'Flirting with Facebook: How (and why) to start a social media strategy. Special thanks to 'the Hub' for hosting the meeting.
Show notes:
1:05 How Ryan hooked up with Dal U.
2:19 Misconceptions about need for high tech and 'young geeks'.
3:20 Importance of metrics.
4:27 Can a large organization really listen?
6:57 Age-old truism: know your audience.
8:29 Students using SM to their advantage.
8:52 Using SM to counter negative news.
11:18 What's on Ryan's radar?
13:13 A little skeptism is okay.
14:14 SM planning as scientific method.
15:41 Richard gives contact information.
16:12 Music extro ends.
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4/14/10
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Free
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View In iTunes
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8
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10 Minute PR!: Show #12, April 11, 2010
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Ryan McNutt went to college to study public relations. Good choice. After a short freelance gig, Ryan was hired by Dalhousie University in Halifax to become the school's first New Media Officer. Ryan digs deep when he shares his approach to social media strategy. He recently gave a presentation to the Maritime chapter of the International Association of Business Communicators (IABC). This audio podcast includes his 52-minute presentation: "Flirting with Facebook: How (and why) to start a social media strategy"
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4/11/10
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Free
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View In iTunes
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9
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10 Minute PR!: Show #11, March 20, 2010
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Teacher Barrett Khan and his Halifax West High students discuss the use of social media in U.S. election campaigns. The story ran on CBC Radio's 'Information Morning' in Nova Scotia.
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3/20/10
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Free
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View In iTunes
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