For Graphic Designers Only - Podcasts
By Michael Huggins, RGD
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Podcast Description
FOR GRAPHIC DESIGNERS ONLY provides free business tips, free business tools, free design marketing tips, and much more trusted advice from successful design firm owners and industry experts, to help you build a successful freelance graphic design or design business.
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1 |
6 Steps to improving your internet marketing | In this episode we are going to discuss your internet marketing. And I want to start by asking the question… Is your website working? And if it is – how well is it working? Or is it broken? Many designers have broken websites and they don’t even know it. In order to know if your website is working you need to ask yourself the question: “what is it exactly that I want my website to do for me?” If your answer is “I want it to get me clients” Then let me ask the question again… “Is your website working or is it broken?” Lets look at 6 ways to get it “working” for you… | 7/24/08 | Free | View In iTunes |
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2 |
FGDO Podcast 206 - How to Move from Commodity to Highly Valued in Your Business | We’re going to talk about the reality of commoditization in your Design Business. What it is and what you can do about it using a very practical and effective strategy. Simply said, I want to discuss commoditization in terms of the impact is has on the design entrepreneur. And that is… when it reduces your services to a common, everyday, product in the mind of your prospect and client. And therefore causes the client to buy design and communication services based on price alone. When this happens on a consistent basis in your company it means that you stand to make a lot less for your services tomorrow than you did yesterday. | 4/2/08 | Free | View In iTunes |
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3 |
FGDO Podcast 205 - A 7 Step Process to More Clients. | This week… were going to talk about a marketing tool that can not only boost sales, but is also a means of increasing your fees and developing better quality clients. And the great thing about it is that it works without you spending large amounts of time or money on it. Let me tell you what that is… | 3/19/08 | Free | View In iTunes |
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4 |
FGDO Podcast 204 - 4 Keys to Building a Vibrant Design Business. With Special Guest - Kit Hinrichs of Pentagram. | In this podcast I want to talk about some key roles I’ve identified in my own business that I think are critical if you are going to create a successful and highly profitable business for yourself. These roles go beyond designing and incorporate 5 very important mindsets into your business. I’ll be focusing on 4 of the 5 roles in this podcast and will discuss them in more detail. To help me do that, I’ve asked a very special guest to today’s podcast. He is a very successful and very recognizable icon within the design industry. And he’s here to help me unpack these roles. His name is Kit Hinrichs of Pentagram. Kit is a modern day legend in our design industry; with over 30 years of experience. His own perspective on these 4 roles is very insightful. Enjoy… | 3/4/08 | Free | View In iTunes |
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5 |
FGDO Podcast 203 - 4 Deadly Mindsets to avoid in your Design Business. | Success in any design business has to do with many factors – a lucrative marketplace, effective promotional tactics and high design standards. It’s also dependant on the ability to reach your target market, your salesmanship and the level of service you give your clients to name just a few. But even if you have all these factors in your favor you could still be missing out on future business success. And the reason could be attributed to a very subtle viewpoint that you may hold about yourself. You see, I think that inside each one of us is two distinct personalities. One is the personality of the Artist. This is the person who loves the design portion of what you do. The other is the the Entrepreneur. This is the one who got you into this mess in the first place! Who you are when you run your business can either make or break your success. So let me ask you – Are you an Artist? Or an Entrepreneur? Lets find out… | 2/20/08 | Free | View In iTunes |
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FGDO Podcast 202 - How to Add Value to Your Design Services by Leveraging Custom Photography. With Special Guest Ron Elmy. | Many designers use photography in their work. But are they getting the biggest benefit they can from it? In this episode I interview a top-ranked North American photographer – Ron Elmy. Ron’s been in the commercial photography business for over 30 years. And in this podcast he shares with us some of the benefits of using a custom photographer, how to find one, what we can charge for them. Plus, he tells you how you can make additional fees by using their services. Plus he’ll not only let you know where to find a good photographer but also how to select the best one for your business. | 2/10/08 | Free | View In iTunes |
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7 |
FGDO Podcast 201 - Invest IN Your Design Business For Higher Profitability | This week… were going to talk about investing in your design business… and making it extremely profitable… I want to start this podcast by asking two simple questions: What investments did you make in your business in last year? And were they profitable? No matter what your 2007 looked like – good, bad or indifferent, you want your 2008 year to be even better. So what will it take improve over last year? Some solid investments in your business! You will improve on the performance of your business when you invest your time, money and efforts by working ON your business. Not just in it. Let me show you how… | 2/10/08 | Free | View In iTunes |
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FGDO Podcast 105 - How Designers Can Control Content to Increase the Value of Their Work | This week… Were going to continue our discussion of adding value to your design services so you can justify, charge and retain the highest fees possible in your business. It’s not as difficult as you may think. I’ll show you how in this podcast. We’re going to do something a little different this podcast. We’re going to have an interview with my very good friend Steve Slaunwhite. Steve is a top-ranked copywriter in our industry. He is the author of many books and specialty publications, he is a much sought-after public speaker, and a coach to copywriters. Steve is going to share how you, as a design entrepreneur, can add value to your business by controlling the content of your work. This podcast has a free transcript available Click ‘read the article’ below. | 12/12/07 | Free | View In iTunes |
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FGDO Podcast 104 - How To Get Higher Fees For Your Design Services | What’s one of the quickest and easiest ways to charge more money for your creative services? The answer to that question (believe it or not) is an easy one – differentiate your services from other designers and design firms. How? By adding more value and a greater advantage to your design services than your competitors are currently offering. One way you can do this is by sharing and leveraging the information you ALREADY KNOW to your prospects and clients – in writing! | 11/28/07 | Free | View In iTunes |
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10 |
FGDO Podcast 103 - 3 Easy Steps to a Profitable Design Business | Whether you run an established design business or you’re just thinking of starting one – marketing is crucial to your business success. And if you think creating a brochure and website will end all your marketing woes – think again. Your marketing has to have a little more planning and thought put to it if you are going to create a viable and secure business. | 11/12/07 | Free | View In iTunes |
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11 |
FGDO Podcast 101 - 6 ways to Win More Work for Your Design Business | Have you ever been in a competitive situation with other designers or design firms where you needed to pre-sell your services (and your approach) in order to be awarded the project? It’s called a proposal. And on average, 90% of the design work you’ll go after will require a detailed quotation or proposal. Even from current clients. That’s why it’s so important to create a proposal that is as persuasive as possible. | 11/12/07 | Free | View In iTunes |
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12 |
FGDO Podcast 102 - Dealing with Price Objections in Your Design Business | What do you do when your client complains that your price is too high? Drop your price? Do you forget about doing the project all together? There is another option. This episode offers 6 great price-retaining tools to use when your client complains about your price. | 10/26/07 | Free | View In iTunes |
| Total: 12 Episodes |
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- Category: Management and Marketing
- Language: English
- © Copyright Michael Huggins, forgraphicdesignersonly.com
