The Age of Persuasion from CBC Radio
By CBC Radio
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Podcast Description
Terry O'Reilly explores the countless ways marketers permeate your life, from media, art, and language, to politics, religion, and fashion.
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1 |
Welcome to Under the Influence. | For the first 50 years of 20th century, advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. For the last six seasons, we've explored the overt art of persuasion. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. So we leave the age of persuasion and enter the era of sway and leverage. Welcome to Terry O'Reilly's new radio show. | 1/5/12 | Free | View In iTunes |
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2 |
Season 5: Mad Women | This week, the Age of Persuasion looks at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. | 6/28/11 | Free | View In iTunes |
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3 |
Season 5: Ask Terry Again | It's our final episode of the 2011 season. This week, we turn The Age of Persuasion over to listeners. It's our annual "Ask Terry" show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what do background actors really say when their lips move. | 6/24/11 | Free | View In iTunes |
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4 |
Season 5: Diversity In Advertising | This week, The Age of Persuasion looks at Diversity in Advertising. We'll trace the emergence of the minority market, the failure of Madison Avenue to recognize the spending power of that growing consumer base, and the struggles that people of colour had to be acknowledged as valued consumers. We'll also feature the first ads aimed at minorities, the first minority spokespeople, and the pioneers who broke ground. | 6/17/11 | Free | View In iTunes |
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5 |
Season 5: Terry's Book Club | This week, the Age of Persuasion invites you to our Book Club. I'll be telling stories from my favourite advertising books, and I'll examine the incredible lessons within their pages that have served me well over my entire career. By the way, a few of those books aren't even about advertising. In fact, one is a book about science, and another is about theatre actors. | 6/10/11 | Free | View In iTunes |
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6 |
Season 5: Slogans | This week, the Age of Persuasion features an encore broadcast of "Slogans." The word comes from the Gaelic, "Slaugh Gairn" which means, "cry of the host." We'll look at the greatest cries of all time, from "Finger Lickin' Good" to "Just Do It" to the phrase "Always a Bridesmaid, Never a Bride" - which most people don't know started as a slogan for Listerine. We'll examine why a small collection of words can worth millions, and how those words stay stuck in our minds for decades. | 6/3/11 | Free | View In iTunes |
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7 |
Season 5: Ageism In Advertising | For the past 30 years, the advertising industry has worshipped at the altar of youth - because people 18 to 49 have the most disposable income. There's only one small problem with that - it isn't true. People 55+ spend the most money in almost all categories. They buy the most cars, spend the most on electronics, and control the most wealth. Yet advertisers aren't chasing them. Join us this week, as we try and figure out why a touch of grey keeps advertisers away. | 5/27/11 | Free | View In iTunes |
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8 |
Season 5: The Sound of Persuasion | Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio - sound can be carefully created to persuade. | 5/25/11 | Free | View In iTunes |
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9 |
Season 5: Opportunism In Advertising | This week, the Age of Persuasion features an encore broadcast of "Opportunism in Advertising." Every now and then, marketers throw away the playbook, and create campaigns based on surprising opportunities that suddenly appear. Sometimes it's taking advantage of a news story, or a competitor's ad, or a new economic reality - or even the launch of the Space Shuttle. It takes courage and ingenuity, but when opportunism works, it can put a brand on the map. | 5/13/11 | Free | View In iTunes |
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10 |
Season 5: Genericide - When A Brand Becomes Generic | This week, the Age of Persuasion looks at the concept of "Genericide" - when brand names become generic. If a product remains the number one brand for decades, it risks losing control of its trademark. Many pioneering brands suffered that fate. Just ask the board game "Monopoly," who lost the right to their own trademark recently. As a result, other big brands are fighting to prevent genericide - like Kleenex and Band-Aid. Their stories are fascinating | 5/6/11 | Free | View In iTunes |
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11 |
Season 5: The Happy Homemaker - How Advertising Invented The Housewife (Part Two) | This week, The Age of Persuasion looks at part two of how Madison Avenue invented the Happy Homemaker. While advertising encouraged women to aspire to be housewives in the 50s and 60s, that stay-at-home stereotype was called out onto the carpet by a best-selling book titled in 1963. That book and others like it helped fuel the embers of Women's LIb - which eventually led the Happy Homemaker to run smack into feminism in the 1970s. Women were now in the workforce in record numbers, but they were still balancing careers with motherhood. That juggling act would eventually create the next powerful archetype - which Madison Avenue would happily co-opt - and it would become the dominant female image to this day. | 4/29/11 | Free | View In iTunes |
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12 |
Season 5: The Happy Homemaker - How Advertising Invented The Housewife (Part One) | This week, The Age of Persuasion looks at how Madison Avenue invented... the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay- at-home moms. That strategy created the biggest business in the world: Housekeeping. The rest is advertising history. | 4/22/11 | Free | View In iTunes |
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13 |
Season 5: Burn the Boats | We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards. | 4/18/11 | Free | View In iTunes |
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14 |
Season 5: Marketing the Unpleasant | They are the ads that make everyone squirm - consumers, media and especially ad copywriters! | 4/18/11 | Free | View In iTunes |
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15 |
Season 5: Candid Commercials | The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. More importantly, they always deliver that one thing actors cannot genuine spontaneity. Well take a fun look at this time-honoured technique in advertising, and why it has been used by advertisers for over 100 years. | 4/18/11 | Free | View In iTunes |
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16 |
Season 5: Dynamic Duos : The Famous Partnerships in Advertising | This week on the Age of Persuasion, we look at "Dynamic Duos" - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. | 4/18/11 | Free | View In iTunes |
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17 |
Season 5: Marketing Pioneers | A look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. | 4/16/11 | Free | View In iTunes |
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18 |
Season 5: Even More Remarkable Brands | It's our our annual look at Five Remarkable Brands. They may not be category leaders or even things you can buy, but they are fascinating. | 4/16/11 | Free | View In iTunes |
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19 |
Season 5: Speed Bumps | A surprising look at how smart marketers use perfectly-placed speed bumps to slow the selling process down and generate greater sales. | 4/16/11 | Free | View In iTunes |
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20 |
Season 5: Green Marketing | In the world of marketing, advertisers can create their image and messages with virtual freedom. But that's not the case when it comes to "green" products - because the scrutiny is too intense. This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. | 4/16/11 | Free | View In iTunes |
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21 |
Season 5: Luxury Marketing | Luxury Marketing is a category that is completely different from tradition brand marketing – because it is in the business of selling fantasy. We'll look at the top 10 most powerful luxury brands in the world (six of which were created at almost the same time in the 19th century) and we'll analyze luxury marketing techniques. Most of all, we'll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves. | 4/16/11 | Free | View In iTunes |
| Total: 21 Episodes |
Customer Reviews
Finally!
Welcome to the Age Of Podcasts. Now, what about catching up with previous seasons?
Awesome!
I can't wait till January! Thank you for finally podcasting this great show. If possible please post some of this years shows also, they are all great! Thanks Terry and CBC Radio!
THE AGE OF PERSUASION
This is a great podcast. Insightful, captivating look into the world of advertising from an insider's perspective. I enjoy the wry humour and pleasing voice of the author / narrator.
