The Voice
By IABC Ottawa
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Podcast Description
The podcast of IABC Ottawa.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
|
1 |
The Voice ep 32: Creating Effective Online Video | TechCrunch recently reported that online video viewership was up 43% in 2011. In the past few months alone, we've had KONY 2012 surpass 85 million views and a one and half minute video for Dollar Shave Club propel the brand into the minds of consumers across Canada and United States. On this episode of The Voice, Robert Decher and Kyle Braatz share knowledge that will help create effective online videos. From selecting the right production company, to creating content that resonates, you won't want to miss this discussion. Learn more about Robert Decher and his production company RDV Productions athttp://www.rdvproductions.com/ and Kyle Braatz and his company Simple Story Videos at http://www.simplestoryvideos.com/. As always, you can connect with host Danny Starr on Twitter @dannystarr. | 5/22/12 | Free | View In iTunes |
|
2 |
The Voice ep 31: Concepts, components and consequences of content | With more than 20 years of marketing experience in the high tech industry, VP of corporate marketing Kirsten Watson has played a pivotal role in steering Kinaxis's innovative ventures in new media. In this podcast, Kirsten takes us along on Kinaxis's journey from SEO to social media to a fully integrated content marketing strategy. Our host, Alexandra Reid, moves this discussion beyond the basics of content marketing and asks Kirsten the tough questions. This conversation that followed her IABC Ottawa presentation uncovers the nitty-gritty details of content marketing and how they must all be seamlessly woven together to raise a B2B high tech company's online influence. Learn more about Kirsten Watson and Kinaxis's new media endeavours by connecting with her on LinkedIn. You can also connect with our host, Alexandra Reid, on Twitter @TechAlly. | 5/8/12 | Free | View In iTunes |
|
3 |
The Voice ep 30: Rethinking Sponsorships | The old world of sponsorships where brands hand over money in return for a banner or logo at an event is over. On this episode of The Voice, Bernie Colterman from the Centre for Excellence in Public Sector Marketing discusses how brands and events can partner for experiences that engage audiences and boost brand awareness. Learn more about Bernie athttp://www.berniecolterman.ca. Connect with host Danny Starr on twitter @dannystarr. | 4/24/12 | Free | View In iTunes |
|
4 |
The Voice ep 28: App-solutely! App-solutely, not! - Part 1 | Some apps are wildly successful at driving business objectives. Others, not so much. When does it make sense for marketers to create an app as part of an integrated campaign? What are the potential payoffs and landmines to avoid? Graham Machacek jumps into the wonderful world of apps in this two-part mini series. He interviews Steve Shock and Nicolas Grégoire-Racicot, Director of Interactive and Strategist at McMillan agency, respectively. This installment focuses on mobile apps. Next edition, it's Facebook apps. Connect with our talking heads : @grahamxperience, @shockandco and @NickRacicot. | 3/28/12 | Free | View In iTunes |
|
5 |
The Voice ep 27: Content Curation 201 | If you've read IABC's recent Communications World cover story on content curation you know the digital age isn't about "information overload, it's filter failure." But how can content curation drive real business results? Find out now as Graham Machacek takes the topic to the next level with special guest Donna Papacosta, principle at Trafalgar Communications. @Grahamxperience @DonnaPapacosta | 3/14/12 | Free | View In iTunes |
|
6 |
The Voice ep 26: Content and Context: Does Your Organization Have a Proper Content Strategy? | Content Strategy is a popular and important topic these days but has your organization taken the time to develop a proper Content Strategy? Host Danny Starr and expert Content Strategist Kristina Mausser discuss what having a proper Content Strategy means and how to effectively manage both content and context to tell your organization's story. Kristina is the Principal and Contest Strategist at Digital Word digitalword.com. | 2/22/12 | Free | View In iTunes |
|
7 |
The Voice ep 25: Want to be a better email marketer? Break the rules! | Despite the fact that email marketing doesn't get the same attention as other digital marketing tactics, it is still an important part of any marketing mix. Host Danny Starr and DJ Waldow discuss the relevancy of email marketing in 2012 and how you can improve your results by breaking many of the "rules" that have been popular with email marketers over the years. Also learn how you can harness the power of Batman and Robin to integrate social and email. DJ Waldow is the CEO of Waldow Social and you can learn more about DJ at waldowsocial.com | 2/9/12 | Free | View In iTunes |
|
8 |
The Voice ep 24: With a Little Help From Your Friends | Is your organization leveraging the power of friends and friendship to grow your business and meet your objectives? Join host Danny Starr and Jackson Wightman as they discuss what is peer to peer marketing and how it can benefit your organization. This episode of The Voice seeks to provide marketers and communicators with some of the keys to a successful peer to peer campaign while outlining some of the common traps and pitfalls that hinder success and how you can avoid them. Follow Jackson Wightman on twitter @JacksonWightman or on his blog www.jacksonwightman.com | 1/24/12 | Free | View In iTunes |
|
9 |
The Voice ep 23: Social Media Burnout? | Are your key audiences sick of your organization's social media presence? How do your employees feel about it? How about you? Graham Machacek is joined by Mark Evans via Skype to unearth some key insights surrounding this popular topic. Find out if the bubble on social media time-wasters is about to burst and learn top tips to stay focused. Follow Mark's blog at www.markevanstech.com and on his website www.markevans.ca. | 1/12/12 | Free | View In iTunes |
|
10 |
The Voice ep 22: The Startup Way | Ottawa's startup community is full of talented, innovative and driven entrepreneurs, but it's always a struggle to move a company from "unknown" to "well known." Jud Rasmussen sits with Mercury Grove CEO and Ottawa's resident startup expert Scott Annan to discuss what it takes to start, launch and grow a business in the Ottawa region. This is Jud's final episode with The Voice. We want to thank him for his great interviews, engaging guests, and for being with us since the very beginning of the podcast. Thanks, Jud. You'll be missed! | 12/8/11 | Free | View In iTunes |
|
11 |
The Voice ep 21: Communications Strategy - Part 2 | Discipline and sustainability are just two of the many aspects worth considering when developing a strategic communications plan. Find out more great tips as The Voice co-host Graham Machacek explores the topic with Caroline Kealey, Founder and Principal, Ingenium Communications, and Marlene Floyd, Principal, Earnscliffe Strategy Group. This is the second of two parts recorded with senior communicators in mind. | 10/31/11 | Free | View In iTunes |
|
12 |
The Voice ep 20: Communications Strategy - Part 1 | The Voice co-host Graham Machacek does a deep dive on strategic communications planning with Caroline Kealey, Founder and Principal, Ingenium Communications, and Marlene Floyd, Principal, Earnscliffe Strategy Group. This is the first of two special episodes on the topic that have been recorded especially for senior communicators. IABC Ottawa delivers this special cast just ahead of Caroline Kealey's forthcoming Communications Strategy Lab in Ottawa on November 2. | 10/20/11 | Free | View In iTunes |
|
13 |
Episode 19: Presentation excellence | Are you presenting today? Tomorrow? Ever? Find out what it takes to achieve presentation excellence. Graham Machacek drills down on the importance and practical application of storytelling in presentations with Anil Dilawri, owner of Save it like Sully, and Ken Evraire, Streaming Sports Network Director of Relationship Development and Owner of QuickTwitch Creative. This edition is dedicated to Steve Jobs and it features a special audio clip of his legendary commencement speech at Stanford University in 2005. | 10/5/11 | Free | View In iTunes |
|
14 |
The Voice BONUS: Falling short: How to improve | Jud Rasmussen continues his talk from last week with Greg Macdonald. This week, they talk about how creative vendors can improve their client relations and product. | 9/29/11 | Free | View In iTunes |
|
15 |
The Voice ep 18: Falling Short: The Creative Class | Is the 'Creative Class' failing its clients? Where are Ottawa's designers and agencies falling short and how can some of them improve their business, the quality of their work and their customer service? Jud Rasmussen sits with Greg MacDonald, the Creative Director of Carleton University Communications, for a candid chat about the creative supplier landscape. | 9/22/11 | Free | View In iTunes |
|
16 |
The Voice ep 17: The future of .ca | It is often said that the Internet 'has no borders', yet CIRA (Canadian Internet Registration Authority) is proactively engaging Canadians in an effort to frame effective Internet policy. In 2009 CIRA commissioned an opinion survey on Internet policy making, and in February of 2011 it hosted the Canadian Internet Forum. A visit to www.cira.ca will reveal the winners of the organization's .CA Impact Awards. Is this focus on 'Canada's Internet' necessary or useful? Jud Rasmussen sat with David Fowler, CIRA's Director of Marketing and Communications, to find out. | 7/14/11 | Free | View In iTunes |
|
17 |
The Voice ep 16: Brand: deconstructed and reconstructed | Is your organization following through on its promise to its stakeholders? The Voice co-host Graham Machacek sits down with Jon McGinley, Director of Marketing, Radian6, at the MARCOM conference to dissect the components of a strong brand, the difference between brand and reputation, and how "social listening" can help protect a brand. | 7/5/11 | Free | View In iTunes |
|
18 |
The Voice BONUS: The best Canadian non-profit and government brands | A collection of MARCOM attendees weigh in on the best non-proft and government brands in Canada. | 6/28/11 | Free | View In iTunes |
|
19 |
The Voice ep 15: ENGAGE! New Perspectives on Social Media. | Ashton Kutcher and MC Hammer. Egosystem. Context not Content. What the heck does all this mean?? Find out when Graham Machacek sits down with Brian Solis, author of Engage! and principal at Altimeter Group, to discuss new trends in the world of social media, the importance of influencer relations, core concepts from Brian's new book, and how to handle executives who are resistent to social media. | 6/21/11 | Free | View In iTunes |
|
20 |
The Voice ep 14: Social media measurement | 2011 was to be the year of Social Media Measurement. This was to be the year that marketing professionals stopped worrying about their daily tweet count and worked to determine where their social media efforts should be focused. Six months in Jud Rasmussen sits with Scott Lake, the Founder and CEO of SWIX, a social media analytics company, to discuss the changes he is seeing in the social media landscape. | 6/7/11 | Free | View In iTunes |
|
21 |
The Voice ep 13: Converging media - Part 2 | Graham continues his conversation from last week with MARCOM speakers Nick Charney and Bernard Gauthier. | 5/19/11 | Free | View In iTunes |
|
22 |
The Voice ep 12: Converging media - Part 1 | Are you harnessing the power of converging media channels? The Voice co-host Graham Machacek engages in an insightful discussion with MARCOM speakers Bernard Gauthier, CEO of Delta Media, and Nicholas Charney, Advisor to the ADM at Library and Archives Canada. | 5/11/11 | Free | View In iTunes |
|
23 |
The Voice BONUS: Getting the most out of MARCOM | Graham Machacek chats again with Claire Mills, VP, Professional Development Portfolio, Centre of Excellence for Public Sector Marketing, about what to see at MARCOM and how to get the most out of a conference. | 5/5/11 | Free | View In iTunes |
|
24 |
The Voice ep 11: MARCOM and emerging marketing trends | Graham Machacek chats with Claire Mills, VP, Professional Development Portfolio, Centre of Excellence for Public Sector Marketing, to drill down on emerging trends that marketing communications professionals are grappling with and how to handle them on the job. It's all part of another slick info-rich edition of The Voice with special take-home points about the forthcoming MARCOM conference, which takes place June 1 and 2 at the Ottawa Convention Centre. | 4/28/11 | Free | View In iTunes |
|
25 |
The Voice ep 10: Search In The Age Of Social | Do you look at your web site with 'Googly Eyes'? Does Search Marketing factor into your Social Media efforts? What's the bounce rate on your homepage? If you've let Social Media push Search out of your marketing mix then listen in as Jud Rasmussen sits with SearchingWorks founder Chris Biber to discuss Search Marketing fundamentals, how Search and Social should work together and the common mistakes being made on many web sites. | 4/13/11 | Free | View In iTunes |
|
26 |
The Voice ep 9: The job hunter's toolbox | Jobline 3: Graham Macachek chats with Debra Sharpe, Director of Client Services, Creative Niche, about the eight things every job hunter needs to remember when looking for work. | 3/30/11 | Free | View In iTunes |
|
27 |
The Voice ep 8: Reinventing yourself | Jobline 2: Reinventing yourself. This isn't just a catch phrase job hunters toss around between interviews. It's at the core of optimal career satisfaction. Graham Machacek chats with Debra Sharpe, Director of Client Services, Creative Niche, about igniting career trajectories with revitalized career passions. Practical tips, advice, and resources are abound in this week's special JOBLINE edition ofThe Voice. | 3/15/11 | Free | View In iTunes |
|
28 |
The Voice ep 7: The challenges of managing a wired employee | Social Media has transformed the world of marketing and communications, but it has also created new management challenges for team leaders in both private and public sectors. In the Fall of 2010 Jud Rasmussen kicked off his IABC podcast career by sitting with Social Media thought leader Colin McKay to discuss the challenges of managing a wired employee. The Director of Research, Education and Outreach at the Office of the Privacy Commissioner, Colin is a thoughtful, opinionated, experienced and highly sought after speaker. This engaging and informative podcast will prove useful to both employer and employee. It is not to be missed! | 2/28/11 | Free | View In iTunes |
|
29 |
The Voice ep 6: Managing PR campaigns and events featuring celebrities | p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial} It's awards season! Graham Machacek nabbed PR pro Kathryn Hendrick of K. Hendrick & Associates and Betsy Kitchen of Total Communications Group for a chat about handling PR campaigns involving celebrities and high-profile influencers -- including a recent project they all worked on involving His Excellency the Right Honourable David Johnston, Governor General of Canada. Graham shares insights from his MuchMusic days and Kathryn and Betsy dish practical advice about on-site logistics with His Excellency. | 2/16/11 | Free | View In iTunes |
|
30 |
The Voice ep 5: Social Responsibility 2.0 | Graham Machacek speaks to Dorothy Engelman--owner of q media and founder of getinvolved.ca--about integrating social responsibility as part of a communications plan, what to consider with project partnerships, and when to engage agencies outside of Ottawa. | 2/2/11 | Free | View In iTunes |
|
31 |
The Voice ep 4: Outsourcing your Social Media: Good Idea or Bad? | The concept of outsourcing Social Media is relatively new, but it’s happening, with approximately 25% of large and mid-sized business owners currently outsourcing (SocialMediaExaminer.com). The real question is what MUST you keep in-house and what can you safely hand off to a 3rd party? In this issue of The Voice, Jud Rasmussen discusses the subject with Dave Hale – the founder and CEO of Ottawa-based Soshal Group, a rapidly growing ‘Social Media engagement agency’. | 1/19/11 | Free | View In iTunes |
|
32 |
The Voice ep 3: Mobile Marketing is Mainstream | For more than a decade mobile has been the ‘next big thing’, but in 2010 it arrived with a vengeance. Mobile web, texting, location based marketing, commerce and social media all funnel down to the handheld device. Jud Rasmussen sits with highly sought after mobile expert, business consultant and Untether.tv founder Rob Woodbridge to develop a better understanding of today’s mobile marketing industry, the non-relevance of devices, marketing metrics and how every company can begin to test the mobile waters. | 12/2/10 | Free | View In iTunes |
|
33 |
The Voice ep 2: Job Hunting in the Digital Age | Jobline 1: Graham Machacek sits down with Debra Sharpe, Director of Client Service, Creative Niche, to discuss job hunting in the digital age for PR, marketing, and advertising professionals based in Ottawa. What’s better: LinkedIn or traditional networking? What are the special considerations when searching for work in Ottawa? Job seekers get a leg up on their competition after listening to this cast that’s chock-full of practical advice. | 12/2/10 | Free | View In iTunes |
|
34 |
The Voice ep 1: Creative Hot Spots | Creative Hot Spots is a segment devoted to meeting local creative people and learning a little bit about where they hang out – local coffee shops, greasy spoons and mom and pop shops in our cities coolest neighbourhoods. We hope to introduce you to some fresh talent and give our creative community some profile. Co-hosted by Cathy Kirkpatrick and Tony Martins. | 12/2/10 | Free | View In iTunes |
| Total: 34 Episodes |
Customer Reviews
Truly well done!
To date, this is the best podcast I've listened to related to business marketing. Informative and applicable content. Excellent audio quality. Look forward to more!
Listeners also subscribed to
- Inside PR
- Gini Dietrich, Joseph Thornley, Martin Waxman
- View In iTunes
- For Immediate Release Podcast
- Neville Hobson and Shel Holtz
- View In iTunes
