Under the Influence from CBC Radio
By CBC Radio
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Podcast Description
The first 50 years of modern advertising was hard-sell. The next 50 years was persuasion through creativity and media tonnage. But advertising is no longer a loud one-way conversation. It's a delicate dialogue now. The goal is no longer to triumph by weight, but to win by influence. Welcome to Under the Influence. An exploration of that critical shift.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
|
1 |
Books, Books, Books | This week, I discuss my annual list of favourite marketing books. We'll look at a new book, titled, Mad Women, written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of the most outspoken and notorious Mad Men of all time - George Lois - whose no-holds barred book of advice will certainly ruffle some feathers. Simon Sinek's book, Start With Why, argues that most companies don't know WHY their in business, and will not succeed as a result. Lastly, we discuss a book by Steven Johnson that looks at where good ideas come from. Pour a cup of coffee and join us. | 5/25/12 | Free | View In iTunes |
|
2 |
When Brands Apologise: Sorry Seems To Be The Smartest Word | Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it is not inappropriate for a brand to apologise. Yet, it rarely happens. This week, we look at the companies that chose to apologise: From O.B. Tampons, who apologised to their customers with a song, to Dominos Pizza, who was forced to apologise when employees made an embarrassing YouTube video, to Maple Leaf Foods, whose CEO apologised to the families of people who had died from contaminated food. If an apology is genuine and timely, sorry is definitely the smartest word. | 5/18/12 | Free | View In iTunes |
| Total: 2 Episodes |
Customer Reviews
My apologies, I'm under the influence
Just listened to the first episode - always entertaining and engaging. Sounds like it'll be a great season with the new direction the dialogue is going. Thanks, Terry!
Missing AOP? Here's your fix!
I have been checking in constantly to AOP hoping for the beginning of season six and this has been the answer! And an informative and entertaining one it is. Awesome show! If you are new to the show, enjoy! You're in for a treat. To the show staff, welcome back! You were missed
another excellent show
Age of Persuasion was one of my favourite things to listen to on the CBC and I was sad to hear it was ending. But I'm so pleased Terry is back with another wonderful series.
As always, its informative, interesting and wonderful to listen to. Terry has a way of taking incredibly complex systems/ideas and making them understandable and relatable. His delivery is clean and entertaining.
