OMReport.com - A Podcast for Online Marketing and Internet Buisness
von Alpar, Andre
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Podcast-Beschreibung
A podcast focused on interviews with major people from the world of online marketing and internet business. You will hear interesting talks with the interviewer Andre Alpar.
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Episode 6: Interview with Greg Boser | In this episode you can hear the OMReport.com interview with Greg Boser from BlueGlass. OMReport.com - Greg Boser The interview is also available on iTunes and on Youtube. Also a transcription of the podcast is included in the post. Transcription of the post: Alpar: Alright, we’re at the OM-Report and this time it’s with Greg Boser. Greg, can you introduce yourself? Boser: My name’s Greg. I’m an SEO guy. Alpar: Okay. Boser: And I actually- my actual job is President of Products and Services for BlueGlass Interactive so, I’m not technically and SEO guy anymore but I still run the strategy team at BlueGlass and… Alpar: So how many people does BlueGlass… Boser: Probably about 45 – last count, give or take. Alpar: And it’s pretty much a new brand, right, in the business. Boser: Yeah, it’s- we like to call it a mash-up kind of, so it’s- several of my partners, we all had consultancies individually and then a year ago – June – four of them got together and merged and created BlueGlass and then I met them here. I already knew them but they came to Oktoberfest last year and started talking to me about coming in and running the Search Division and over a few beers that sounded like a good idea. So I said yes and merged my company into it and now a year later- like I said, I moved out of the Search and I run the Products and the Services so we’re developing some tools and stuff like that and then I also… Alpar: Tools like monitoring or like work-flow management tools or what kind of tools? Boser: Yeah, kind of enterprise level SEO and marketing tools to manage that, a lot of the processes that I’ve used, I’ve been doing this since I don’t know, ’96, so basically to… Alpar: Before there were search engines, basically. Boser: Before, yeah, before- back when we used to argue about the name SEO, before the phrase even existed. So there’s not very many of us back then and so over the years, just a lot of the methodologies that we put together and just the internal tools that we had at my old company, we decided… Alpar: Can you probably give like one really, really specific example? You know without giving away too much? Like what would be such a tool? Boser: Yeah. Ah, the thing that we’ve been… Alpar: That you would think, ‘Wow we have that and it’s really cool.’ Boser: Yeah, the thing that we’ve been working on this year a lot is- we had an internal tool, visibility tool that basically would go out and pull positions but it also factored like market share of the engine, average click-through rate, we had some data… Alpar: What positions… Boser: Yeah, we had some data that I got from… Alpar: Would you differentiate… Boser: Drinking with the Search people over the years, right? As far as percentage of clicks and so we would use a… Alpar: Wasn’t there like leakage a while ago, like a year or a year and a half ago? Boser: Yeah and there was AOL data, so part of that was factored in there and we used to use that in my company to do performance-based contracts where we could come in and baseline and establish that there was a trust… Alpar: And they would trust your visibility score? Could they trust your visibility score? I mean, was there- because I think your customers need to have like a certain level of expertise in order to be willing to let themselves, you know… You know, put their lock on your visibility index without being afraid of you manipulating something, you know? Boser: Yeah… The way that we did it, so, in those contracts we would be fully transparent and disclose how we calculated it. So if they wanted to check it, I mean they could actually do the math manually if they wanted to so there is definitely in that kind of model a bit of client education but we found it was- you know… Alpar: Are clients in the US, in general that- you know, far out I mean d- Boser: Yeah, I mean I was… Alpar: Or is it a lot of education, actually? Boser: For me, personall | 12.11.11 | Kostenlos | In iTunes ansehen |
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Episode 5: Interview with Martin MacDonald | The newest episode of OMReport.com features Martin MacDonald, Head of SEO for OMD. OMReport.com - Martin Macdonald The interview can also be found on iTunes and on Youtube. You can also find the transcription of the podcast in the post. Transcription of the post: Alpar: Okay, we’re in a new edition of OM Report at SEOktoberfest Fest and please introduce yourself. Macdonald: Hi there, my name is Martin Macdonald. I’m head of SEO for an agency called OMD which is part of the Omnicom group. The reason why we’re laughing here is because this is the second time that we’ve done this but this is hopefully the first time that it’s actually been recorded. So I’m head of SEO for a group called OMD. We are part of Omnicom which is the world’s largest advertising agency. Alpar: So OMD does advertising in all channels and now also started SEO as well? Macdonald: Yeah, absolutely. We are the- we have the biggest trading desk for television in the United Kingdom so we’ve got a virtual lockout on that level of advertising. Search is something that we’ve been engaged with for a couple of years, I think… Alpar: Search as in search engine advertising? Paid PPC? Macdonald: Yes, the full SEO. Exactly, PPC. So they started down the PPC path three or four years ago. We now have the biggest agency in the UK for PPC. Alpar: It’s called (Action?) Macdonald: It’s OMD Search. OMD Search and about 18 months ago we started down the path of building an SEO agency. Alpar: So you were like the start of this initiative or just a part of it? Macdonald: No, I’ve come in quite recently – I came in about six months ago to OMD to head up and drive the development of the business within the UK first but there is a wider extent across Europe with technology share and so on and so forth. Alpar: What have you been doing like before OMD? Macdonald: I… Alpar: Seven months ago. Macdonald: Fair enough, so I was Head of Search for a company called Seatwave for just over three years. Seatwave is the… Alpar: The second-hand ticket. Macdonald: Exactly, yeah it’s the largest second-hand ticket marketplace in Europe. It’s the number one in all eleven countries that it operates in. I started there when it was a very young company and we developed out of the three, three and a bit years that I was there and before that I worked in Poker SEO for four years so I’ve been, you know I’ve been doing this for the best part of ten years now. Alpar: Okay, okay. So what’s the difference between working a start-out and working with the classical OMD clients, like with A-brands I would say, right? Macdonald: Yeah, there’s a huge, huge difference. So throughout my entire career, the seven or eight years I was doing this before I started working exclusively with big brands, we always had absolute buy-in from both the Dev Team and the Board-Level people within the companies. We were able to- we had really quick development cycles, we were able to push new features out within days. We were able to take control of absolutely every piece of the websites that we were optimizing for to compete across every possible search term that we could. Trying to do that with some of the world’s biggest websites is almost impossible but that’s what our jobs as SEO’s has to be over the next say three to five year, is to educate people that SEO is actually an intrinsic part of the marketing mix. That’s really what I see as being my main challenge. It’s not performing SEO on these companies’ websites because at the end of the day, these brands have all got massively powerful websites anyway; they’re just extremely poorly executed. If we can get the buy-in from the board level, then we can change this around and the entire SERP-landscape will be very different in three to five years time because all of these powerful brands will be able to rank for stuff that they should already be ranking for anyway. Alpar: Which actually Google also pushes, you know. T | 26.10.11 | Kostenlos | In iTunes ansehen |
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Episode 4: Interview with Joost de Valk | Today’s interview is with Joost de Valk, famous for his WordPress SEO plugin. OMReport.com - Joost de Valk You can find the podcast also on Youtube and on iTunes. Also the transcription is included in the post. Transcription of the Podcast: Alpar: So, today’s OM Report is with Joost. Joost, please introduce yourself. de Valk: Hi, Joost de Valk. I do WordPress and a bit of SEO. Alpar: Okay. de Valk: And combining the two. Alpar: Okay. So, what was first, WordPress or SEO? de Valk: SEO. Alpar: Okay. de Valk: I picked WordPress because it was reasonably easy to SEO but… and then I started building plug-ins to actually make the SEO for WordPress easier, so… But SEO was there first. I had a professional career in SEO before I even started in WordPress. Alpar: Okay, but you’re an engineer at heart, I mean, you studied something like Computer Science or something like that? de Valk: No, I studied theology… Alpar: Oh! de Valk: …and International Business and Management Studies but I’ve been coding ever since I was twelve and built my first website in- when I was twelve in ‘94 so… I’ve always been a Coder, I’ve got- I’ve studied those two studies and dropped out and went to work as a Java Developer, basically. So, yeah, I’m a Coder at heart, but also the different markets here and the combination or- sort of makes me into what I am, I guess. Alpar: Okay, so you have like a whole range of free products you’re giving away – how does that make- how does that work out? I mean, how does that pay off? You- just because of the honour and pride and the number of downloads, you know, it doesn’t earn money. de Valk: No, it doesn’t. It does- it has generated a huge amount of visibility for me which generates a lot of leads every… Alpar: Leads for? de Valk: For SEO Consulting and WordPress Consulting. Alpar: So what do you do more – WordPress Consulting or SEO Consulting? Or is it usually, actually SEO with WordPress Consulting? de Valk: It’s usually both. Yeah, yeah, it’s usually both. So, although I do other platforms as well – I’ve done quite a bit for Magento – so I do, I’ve done the same… Alpar: Onlineshops. de Valk: Yeah, so I’ve done the same stuff there, released some free extensions, done an article on Magento SEO and so… I tend to think I could actually replicate it for any other platform should I want to. Alpar: So, we’re all waiting for a Joost-Magento SEO Plug-in? de Valk: Well, there is one already can- a Robots-Meta Extension for Magento that I built. Alpar: It’s not as big as the WordPress one? de Valk: No, my WordPress actually… Alpar: In- functionality-wise. de Valk: No, my WordPress SEO Plug-in is by far the biggest thing I’ve built so far. At least… Alpar: Are you aware of how many people are using it? de Valk: People? No, I know it runs on over a million sites now… Alpar: Wow. de Valk: But that is because it also… It’s run on a very large amount of multi-site installations, so… Alpar: So like WordPress MU. de Valk: Yeah, so there’s a couple of very… Alpar: Would you say μ? de Valk: Yeah, multi-site is the new name, yeah. Alpar: Okay. de Valk: So, there’s a couple of very, very big ones where… Alpar: It started off with like the Greek letter, right? But then it was confusing, it was like the u. de Valk: Yeah, it was the μ at first and they turned it into multi-site later on. Alpar: It’s a little less nerdy and it’s a little easier to not make mistakes recording it. de Valk: Yeah, it’s a lot more useful that way. Alpar: And so how do people have to imagine your every day work? You have a fancy office with lots of employees, coders that do your stuff and you just attach your name onto it? Is that how it works? With a great view… Palace, basically. de Valk: No, not at all. No I just- I, yeah work- No, no, I only started out on my own in October last year, so I was an agency guy before that and as most of your English listeners | 12.10.11 | Kostenlos | In iTunes ansehen |
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Episode 3: Interview with Roy Huiskes | In this episode of the OMReport I will be interviewing Roy Huiskes from the Netherlands. The epsiode can also be found on iTunes and on Youtube and a transcription is provided in the post. Transcription: Alpar: So, hello, we are here at the Campixx and I found somebody who does not, who is not a native German. Roy, tell us about yourself. Huiskes: Hey I am Roy, I used to work at a company called Onetomarket and I am doing the podcast State of Search with Bas van den Beld. Probably familiar with a lot of people, especially with podcast listener check it out. And I was for Onetomarket based, we did a lot of stuff in Germany so I went to German conferences and a lot of friends of mine are still here and I heard good stories about Marko’s thing and this is the reason why I ended up over here, drinking beer. And doing the podcast and having fun. Alpar: No, I think it is a really great thing that you bring some international colour into a seemingly local conference. Huiskes: Definitely. Alpar: So, tell us about yourself, what, I think podcasts are not really the best way to earn money, so I assume you are doing something else besides that? Huiskes: Yeah definitely, I am an SEO. Alpar: Oooh! Huiskes: For instance, gee wonder why? I started to do SEO for Onetomarket, five six years ago. No, I started at Onetomarket five years ago, six years ago, whatever, before that I did SEO at a local shop but that wasn’t that big. Alpar: So what did you do even before, did you study? Did you, you know, programme? What did you do? Huiskes: I actually did… Alpar: Drop out of school? Huiskes: Definitely dropped out of school, tried to, ten years tried to get a diploma, nah, never worked out. Started, well was smarter than my teachers actually, so that didn’t work out that well. They were talking about ‘yeah you should be graphical, make art of websites’. Screw that, I want to make money from it, and everybody else should as well. So that’s why I dropped off and I started to do research marketing because I needed traffic on my site. I could create the best beautiful things and if nobody saw it, it’s still shit. So I wanted people to see my stuff. That is why I went into SEO. Alpar: So how does the SEO scene, you’re from the Netherlands, if somebody doesn’t know, and how does the SEO scene in the Netherlands look like? I mean you know, is it…? Huiskes: It’s nice compared to the German one, I think. Alpar: What do you mean? What German, what is the nice thing about it? Huiskes: The way people interact with each other. The German ones are more aggressive towards each other. Alpar: You think? Huiskes: I think it is more aggressive on a competitive level, not aggressive towards the persons, but more aggressive in getting on the number one position. And all of them were pretty straight against each other. We have still this thing called stop bugging us. Alpar: So do you share the number one position? Huiskes: Yeah definitely. Nah, we are switching, we are switching sides again, but I mean we are looking at start pages, start pages aren’t in Germany. But the start pages do work. It’s a lot of clones from that as well. Alpar: Can you probably explain for people who do not know what start pages are. They are called Startpaginas, correct? Huiskes: Yeah. Yeah, definitely, yeah. GoedBegin.com, it’s one of our crap sites Alpar: What’s it called? Huiskes: GoedBegin.com. It’s a crap site, don’t go there. Seriously, don’t go there. There is no Alpar: I have to go train. GoedBegin? Huiskes: Yeah, GoedBegin.com. Don’t go there, seriously. No, seriously that’s a bad sign for you. That’s the one that got banned. So, don’t go that way. But stuff like that, its clones, Startkabel, it is all pages with just links on it for if you’re elderly and you don’t know what to start with, this is the point where you start and you got links to everywhere. So there is lots of funny links on there and lots of bought links and trade | 12.7.11 | Kostenlos | In iTunes ansehen |
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Episode 2: Interview with Dixon Jones | In this episode have interviewd Dixon Jones of MajesticSEO for OMReport.com during SES New York City in March 2011 This Podcast is also available on iTunes and on Youtube. You can find the transcription in the post details. Alpar: Okay, so we are here with Dixon Jones. Dixon, what are you doing? Jones: Hi I am the marketing director of Majestic SEO, which is a large link database. So we have about two point, three point two trillion links at the moment. We crawl the internet, about half a billion links every single day and we track the link information, the back link information into people’s websites. Alpar: Okay, why would people need a paid tool if they have Yahoo? Jones: Well, Yahoo own, well apart from the fact that Yahoo maybe on its way out, what with the Microsoft deal, they also only give you a thousand back links in their data set, maximum, even if they have more, but they don’t have very many actual links anyway. Majestic….. Alpar: How will you know, I mean you didn’t… Jones: Well, you can compare, if you compare back links for sites that have less than a thousand links for example, Then we would generally pick up four or five times as many links as Yahoo, and of course, we don’t make the decision for you as to which links are good and which ones are bad but we provide all the information. Alpar: Do you think Yahoo does that? Jones: Well, I think Yahoo, I don’t know what Yahoo is doing now, I can’t speak for Yahoo, but I do know that Yahoo’s site explorer is not the tool it used to be and so now you really, you really should be looking at using our tool or linkscape’s tool and on both counts, you know, we have a much larger data base than anybody else. Alpar: Linkscape and the SEOMoz stuff. Jones: SEOMoz yeah, they have some cool tools too. Alpar: And do you know how big their data base is compared to yours? Jones: Yes. Its, they kind of use slightly different measurements, but they have, we think, a two hundred billion URLs or something like that to our three trillion links to our three trillion links, so I mean there is a big difference. We think there is a big difference, yeah, where we are similar… Alpar: They also seem to have quite…. Their database … but it is obviously not open, right? Jones: It is still small in comparison so, size is one thing and freshness is the second thing, so we have a smaller data base, round about the same sort of size as Linkscape’s and Linkscape’s is quite a lot bigger than Blackhole’s from what we can establish. We think that Linkscape has much more than Blackhole. We have one now that is a similar sort of size to Linkscape which we call our Fresh Index, and we update that information every day, which is kind of cool for people that are really sort of wanting to find the new links to a competitor’s website or even to their own site, but also it could be used for media mentions and that sort of thing. If somebody suddenly talks about your website in the back end of Uganda or somewhere like that, because you have had a power plant failure or something there and then you could use it for that sort of information. Alpar: But your tool is really focused on the Backlinks, right? I mean it’s not like you could do anything with the tools, they kind of, you said you made a decision and focused it on this area? Jones: Oh yeah, absolutely, we are not trying to be everything to all people. We really have an industrial crawl and a really really high level crawl and we just look at the back link data this time. Not just Backlink data, also we do pick up the titles of those pages and also the anchor tags which is all part of the link anyway. What we don’t do is any kind of rankings checking or decision-making as to where you should get your next link from. Alpar: This will always mean that people need something additional to your tool? Jones: Yeah Alpar: So, what do they mostly use? Do you have an i[...] | 28.6.11 | Kostenlos | In iTunes ansehen |
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Episode 1: Interview with Duane Forrester | I have interviewd Duane Forrester for OMReport.com during SES New York City in March 2011 This Podcast is also available on iTunes and on Youtube. You can find the transcription in the post details. Alpar: So, we are here to do a special interview. Can you introduce yourself please and what your role is? Forrester: Yeah, my name is Duane Forrester, I am a Senior Product Manager with Bing, the search engine and my actual day job is running the webmaster program for Bing; so the forums, the community, the blog and the tools themselves. Alpar: Okay, so how come you are hosting an SEO clinic at the SES? It’s confusing. Forrester: (Laugh) Because for the past ten years, I have been an in-house SEO. I started with a small company in Eastern Canada and then moved on to run SEO for MSN in US America’s. So I understand small scale and large scale SEO, I have been doing it for a decade. So when we sit down, we want to do a bit of a review, it’s a great opportunity for me to help people understand what really makes a difference and to shed a little bit of light from the search engine’s perspective on what we are really looking for. Alpar: Okay, but do you really have, I mean, if you were an in-house SEO, you were kind of reengineering to feel how, how the algorithm works, did you get insight into that once you have, you know, entered the, the other side? Forrester: I, I have a very different point of view today, yes. (Laughs) Alpar: Okay, okay. Forrester: Nothing I can talk about obviously, but, but yeah. Alpar: No, no, no, don’t worry about it, okay, okay. So, I mean, how did you, I mean that’s quite a, quite a, quite a game changer I mean, I mean, both steps to me sound like quite a game changer, even if, there is a lot of, I am aware of quite a few SEOs that are really successful like on the small or mid-size projects, but if you give them a long tail website with a couple of million sub-pages, they are lost. And they also then find out, they don’t even have the capacity to do it. So how, did you know that you could do even MSN? Forrester: Well, it was a scenario where I kind of, like most people, started with my own website and just kind of played around, you know, even in the days before Google, when you just add more keywords and you don’t rank the competitor and then you’d come back the next day and update that and, and then that grew. And I got to a point where, I have a background in marketing from Caesars Palace, I used to work with casinos in Canada that were run by them; so that background in marketing combined with my own experience online led me to get into online marketing. And when I started with the company, it was relatively small; we had on the order of tens of thousands of pages and I think I was employee 11 or 13, or something; when I left they had two hundred employees, hundreds of thousands of pages. So we kind of grew over time. And while you’re doing that, you encounter scale because it’s easy to go in and optimize a webpage for the name of a pitcher, it was a sport website; but then, when you have to do this for every team, across all of the leagues, you know, that’s quite a bit of a work. Then when it comes to, to, to statistical data pages, that stuff’s constantly changing and then we added the extra layer of comparing stats between teams, so we were competing, or taking these very dynamic pages that could just be built on the fly. So you start really figuring out ways to do things at scale, right? Like you realize you can’t handwrite every title tag. What you have to do is work with the editors and educate them to understand that when they write something, it needs to target the right keywords. So when they produce the product, you have a good product on the other end. You have to work on what is the best way to automate a meta description tag, what’s the best piece of content on the page to take and put in that location, and so on. Alpar: So you mostly talk to yourself or | 14.6.11 | Kostenlos | In iTunes ansehen |
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Episode 0: Welcome to OMReport.com – self interview with Andre Alpar | OMReport.om will be hosting an online marketing podcast from today on. Topics of the podcast will closely match to what I do business wise, e.g. onlinemarketing, affiliate marketing, seo, performance marketing, start-ups especially the fast growing one’s in the internet space. Focus of the podcast are interviews with interesting people working in this space. As I am based in Germany most of the interviews I do are actually in German and will be hosted on the German version of this podcast. Some of the interviews I do are in english and only those will be featured here. So it may as well be, that the english podcast is not updated very frequently so I would suggest to subscribe to it via iTunes, Twitter, Facebook or Youtube so you do not miss out on new episodes. With this episode Zero theres a slightly ironic self interview included. Have fun and let me know how you like the podcast? The transcript of this episode can be seen on the detail-page of this. If you rather would like to view the podcast you can do this on Youtube. Interviewer: So, welcome to episode zero of OM Report. OM Report is another online marketing podcast brought to you by Andre Alpar and this is the episode number zero, so, the episode before the real episodes. And I’ll try to do it in a similar way, as I’m doing the real episodes, which means I’m doing an interview, and in this case because the episode zero is kind of there to explain a little bit the background of the podcast, I’ll interview myself. So, Andre, who the hell are you and why do you think you should bring out another online marketing podcast? Alpar: So, I’m an online marketeer from Germany and, most of the interviews that I do are in German for the German crowd and, the podcast has another German website. And sometimes I still meet people that are not from Germany and still have a great story to tell and I want to ask some interesting questions. So, those people, are interviewed in English and I thought, once the interview is done in English I should also make it available to the English speaking crowd out there, so, I publish this on omreport.com, and also the transcription on omreport.com is in English, and for the German listeners, I have a German translation of the whole thing on omreport.de Interviewer: So, do you think you can really keep this up regularly? Alpar: Well, for the English podcast I’m not so positive right now, because, as I said, most of the interviews I’ve done so far, like a dozen, they are in German, so you’ll be seeing these things from time to time. So, I would ask you kindly to, you know, check out the Twitter feed or check it out on YouTube or iTunes, and then you’ll see whenever I have another English edition of the OM Report for you. Interviewer: So, how do you choose your interview partners, I mean, how do you contact them? Alpar: Mostly I do the interviews on conferences or networking events where I’m visiting as a speaker or a participant. So, usually I just, you know, pick up whoever I can find and who seems to be an interesting person to talk to. And this is how I basically figure it out. I don’t really prepare for the interviews so they’re, most of the questions are completely spontaneous. So, sometimes the, the interviews are, don’t have like a perfect red string all the way through, but instead, they are kind of spontaneous and jumpy regarding the topics that they run. Interviewer: So, how do I get the podcasts? Alpar: The number one way would be, you know, visit the website, www.omreport.com, and then again, we have a Twitter feed, that’s /OM Report, on Facebook you also find it as OM Report, on iTunes the same and we also have it as, just basically a still picture of the interview partner and the interview as the, the audio track on YouTube. And I look forward to you guys checking out the English version of the OM Report. Thanks a lot. | 14.6.11 | Kostenlos | In iTunes ansehen |
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