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Description du podcast
Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.
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CleanEpisode 55 – Hip Hop Analytics with The Chuck Tees | In this episode, the Beyond Web Analytics team talks with the latest sensation to hit the Digital Analytics industry MC U-neeks and Sweet J from the Hip Hop Analytics super group The Chuck Tees. The group talks about how the group got its start, what inspires them, and what’s next for the Chuck Tees. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: MC U-neeks & Sweet J MC U-NEEKS grew up on the hard streets of Winnipeg Canada. At a young age he became obsessed with digital analytics and would count the literal pageviews when his mother would read Dr. Seuss to him. Sweet J exploded on the digital analytics hip hop scene when it was still in its infancy. He was the lead man in the group “AWA: Analysts with Attitude” and started “The Segmentation Nation” For more information about The Chuck Tees and to see the video of their hit single. Share/Save | 19/3/12 | Gratuit | Afficher sur iTunes |
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CleanEpisode 54 – Web Analytics Action Hero with Brent Dykes | In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero. The team talks to Brent about what made him write this book, and what it takes to be an Action Hero in our industry. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Brent Dykes Brent Dykes has been focused on enterprise-level web analytics for more than seven years and has worked with industry leaders such as Microsoft, Sony, Dell, Comcast, and Nike. As a director of consulting at Adobe, he currently leads a team focused on predictive analytics and digital governance. Brent recently published his first book, “Web Analytics Action Hero”, through Adobe Press. Brent has been involved in digital marketing for more than ten years, including positions at Blast Radius (WPP), Lands’ End, and Microsoft. Brent has a BBA (Marketing) degree from Simon Fraser University, and graduated from Brigham Young University’s MBA program. Twitter: @analyticshero URL: www.analyticshero.com Amazon link: http://www.amazon.com/gp/product/032179401X/ If you’re going to Adobe’s Digital Marketing Summit, don’t miss the panel session based on my new book featuring Adam Greco (Web Analytics Demystified), Tim Munsell (DaveRamsey.com), Laura MacTaggart (Salesforce), and Sandy Martin (Dollar Thrifty). Analytics action heroes: Learn digital kung-fu from analytics masters A panel of leading practitioners from across the country review best practices for performing analysis, optimizing online performance, and driving more value from analytics. These experienced experts reveal their tips, tricks, and power strategies for getting the most out of online analytics efforts. You’ll leave this session armed and dangerous with ideas and techniques for driving more value in your role as an analyst. Rub elbows with industry veterans who share: • Power-user tips to raise your analytics game and optimize your business results • Real-world examples that address current online analytics questions • Innovative practices and strategies to get your website to top performance levels This session is for web and digital analysts in all industries. Share/Save | 3/3/12 | Gratuit | Afficher sur iTunes |
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CleanEpisode 53 – Google Analytics Premium with Phil Mui | In this episode, the Beyond Web Analytics team talks with Phil Mui, Group Product Manager of Google Analytics about the introduction of Google Analytics Premium. The group discusses what lead to the creation of the paid version, the new features and expanded functionality, and what the future may hold for Google Analytics. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Phil Mui Phil Mui is the Group Product Manager for Google Analytics, and is the product management lead for GA. He has been PM’ing Google Analytics since the 1st year of GA. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was a bioinformatics researcher in Stanford University. He was also the founder of an early European display ads companySharkhunt, which was sold in 2000 before Phil went back to graduate school. Phil regularly speaks about Analytics and online measurements in industry conferences (SES, eMetrics, SMX) and academia. Twitter: @philmui Google Analytics Blog Share/Save | 31/1/12 | Gratuit | Afficher sur iTunes |
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CleanEpisode 52: Looking forward to 2012 with Joe Stanhope | In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2011 and what the team thinks that 2012 will hold for the digital measurement industry. The conversation covers privacy, tag management, mergers, and rampant speculation. Hosts: Adam Greco, Rudi Shumpert Guest Host: Joe Stanhope Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Share/Save | 11/1/12 | Gratuit | Afficher sur iTunes |
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CleanEpisode 51: Social Media Metrics Secrets with John Lovett | In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets. The group talks about what sets this book apart from other books on the topic, and how the channel of social media while still evolving is not going anywhere. The team explores how to identify your needs in the social channel and being planning your measurement strategy. Hosts: Adam Greco, Rudi Shumpert, Guest Host: John Lovett John Lovett, Senior Partner Web Analytics Demystified , is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies. John Currently serves on the Board of Directors for the Web Analytics Association and is an active member in the Research and Standards Committees. Related Links: Share/Save | 21/11/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 50: eMetrics NYC Preview with Jim Sterne | Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City. The gang talks about why the conference moved to the NYC, the impact on the flood of new speakers and content, some advice for first timers to the conference, and some inside history on the birth of the lobby bar! So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Jim Sterne Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written eight books on Internet advertising, marketing and customer service including, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association. Related Links: Jim Sterne http://www.targeting.com/ Web Analytics Association http://webanalyticsassociation.org/ eMetrics Marketing Optimization Summit http://www.emetrics.org/ Social Media Metrics: How to Measure and Optimize Your Marketing Investment http://bit.ly/SocialMetrics Share/Save | 7/9/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 49 : Social Media Series with Radian 6 | Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings. The group discusses what makes up social media, the landscape of product solutions out there, what sets them apart from the competitors in the space, and what the future may hold for the evolving world. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: Rob Begg Rob is senior director of product marketing at Radian6. With broad experience in the media, interactive and technology industries Rob is often sought to speak about how brands can leverage social and online media to build better relationships with their customers, partners and communities. Related Links http://www.salesforce.com/dreamforce/DF11/ http://www.radian6.com/resources/ Music for the podcast was created by Patrick Ferland. Share/Save | 31/8/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 48 – Implementation Tips with Jenn Kunz | Join Adam and Rudi as they talk with Jenn Kunz, Implementation Consultant with Keystone Solutions, as they talk about analytics implementation tips, tricks, and some common pitfalls. The group drills into things that signal a good or a bad implementation, the mystery of form analysis, and much more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: Jenn Kunz Jenn is an Implementation Consultant with the Technology Solutions Group at Keystone Solutions. With a background in web development and design, she began her analytics career in Consulting Services at Omniture in 2006, working primarily on the Financial Services team. Over the years, her repertoire expanded to include Searchcenter, Genesis, Test&Target1:1, Rich Media, and Javascript Tag Management. She spent the last few years as an independent contractor, focusing on email marketing analysis and data integration. She has served as a mentor for the Analysis Exchange, creating a (free) custom JavaScript solution to track outgoing links automatically in Google Analytics. She blogs at http://blog.implementalytics.com/ and http://www.keystonesolutions.com/community/ and is an active member of the twitter #measure community as “jenn_kunz“ Related Links http://blog.implementalytics.com/2011/05/implementation-fails/ http://adam.webanalyticsdemystified.com/2011/06/27/some-sitecatalyst-implementation-pet-peeves-omniture/ Music for the podcast was created by Patrick Ferland. Share/Save | 3/8/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 47 – Testing and Optimization with Eric Hansen | Join Adam and Rudi as they talk with Eric Hansen, Founder and CEO of SiteSpect. The groups dives right into the need for testing and optimization and the issues that companies tend to struggle with. The group also provides some insight on where you can go to learn more about optimization and some of the the mistakes that companies make when starting a testing project. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: Eric Hansen Eric is the founder and CEO of SiteSpect, and the chief architect of the firm’s non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization. Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received his B.A. in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY. Music for the podcast was created by Patrick Ferland. Share/Save | 20/6/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 46 – Performable with Christopher O’Donnell | Join Adam and Rudi as they talk with Christopher O’Donnell, Director of Product Development, Performable. The team explores what exactly it is Performable does and what lead to Performable being created. The conversation moves into their unique perspective on web analytics and details some of the success that their customers have had. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: Christopher O’Donnell Christopher O’Donnell is a technology products strategist, designer, and evangelist. Prior to joining Performable in Fall of 2010, Christopher managed a team of designers and product managers serving the largest customers in the world: our nation’s various military and intelligence organizations. Simultaneously, Christopher started and drove a content-driven social media marketing effort that today boasts over a million readers. Prior to working in online marketing and product development, Christopher operated a music production business, where he put his B.A. in Music from Brown University to good use. Music for the podcast was created by Patrick Ferland. Share/Save | 29/5/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 45 – Real-time customer intelligence with Paul Phillips | Join Adam and Rudi as they talk with Paul Phillips of Causata and real-time customer intelligence. Paul provides the team with insight on what exactly Causata is and the business problems that they are helping their clients solve. The conversation explores the real-time customer intelligence, pulling multi-channel data into a single source, and dives into what this means for companies of all sizes. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: Paul Phillips Paul is a serial entrepreneur and pioneer in helping companies to win by becoming more data driven. In 2000 he founded Touch Clarity, a software company that developed the online content targeting platform that was to become the platform of choice for the largest consumer Financial Service companies, including American Express, Wells Fargo, and Bank of America. Following the acquisition of Touch Clarity, Paul worked as VP Test & Target at Omniture Inc. until 2008. Prior to 2000 he was a Managing Director for Urban Science, a retail network planning and database marketing company with an outstanding data mining team that won the KDD Cup twice. Paul maintains a close relationship with the academic community – most recently as part of the Strategic Advisory Council for PASCAL, an initiative for advancing the sharing of knowledge relating to pattern analysis and statistical computational learning. Paul is currently the CEO and Founder of Causata Inc, an Accel funded company that automates the process of converting disparate customer data into real time customer intelligence. Music for the podcast was created by Patrick Ferland. Share/Save | 7/5/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 44 – Google Analytics and more with Justin Cutroni | Join Adam and Rudi as they talk with Justin Cutroni about the recent changes to Google Analytics. The conversation reviews the newest features of Google Analytics, how this might translate to a rumored paid version of GA, and what this means for the industry. The conversation also covers the recent formation of Cardinal Path, a web analytics consultancy. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: Justin Cutroni Justin Cutroni is WebShare’s Director of Digital Intelligence. As a respected leader in the web analytics industry, he helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry. Justin began his career with Accenture, working with financial services clients to redesign and change business processes with custom software. Most recently Justin held the position of director of analytics at EpikOne, where he consulted with hundreds of companies about Google Analytics and web analytics. Justin is also authorized by Google to teach Google Analytics seminars for success and has conducted numerous training events in the US and Europe. Justin is the author of Google Analytics Short Cut, (O’Reilly Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc., 2010) and co-author of Performance Marketing with Google Analytics (Wiley, 2010). Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute. Music for the podcast was created by Patrick Ferland. Share/Save | 17/4/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 43 – Omniture Summit & eMetrics recap with Michele Hinojosa | Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics. The group talks about the key takeaways from the events, the highlights of each conference, favorite sessions, and hopes for the next ones. The conversation also covers a comparison of the conferences and the different attendees that they both attract. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: Michele “Jojoba” Hinojosa Michele Hinojosa is a self-confessed analytics geek. She is currently the Director of Digital Analytics at Red Door Interactive, responsible for leading a team of analysts to produce actionable insights and recommendations to optimize clients’ online initiatives. As the Manager of Web Analytics for Kelley Blue Book, she and her team were responsible for forecasting, analyzing, testing and optimizing KBB.com and its associated businesses. She led the creation of an internal advertising data warehouse, including the adoption of MicroStrategy’s business intelligence solution, and managed the development and on-going sophistication of KBB’s forecasting methodology. Music for the podcast was created by Patrick Ferland. Share/Save | 4/4/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 42 – Live at eMetrics ! | Join Adam and Rudi as they talk to speakers and other attendees at the recent eMetrics out in San Francisco. Hear directly from our guests about the key takeaways from the conference, reasons you should attend, and even some prognostications about the future of our industry. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guests: (in order of appearance ) Tom Davenport June Dershewitz Corry Prohens Emer Kirane Eric Feinberg and Larry Freed Carlos del Rio Judah Phillips and Tim Wilson Peter Sanborn After you listen to the podcast check out our “Man on the street video” Music for the podcast was created by Patrick Ferland. Share/Save | 18/3/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 41 – IBM, eMetrics, and more with Lee Isensee | Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM. The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the Web Analytic Association, and more fun as the team talks about the upcoming eMetrics and the big gala! So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Lee Isensee An experienced marketing leader with proven success managing and devising the strategy, planning and execution of enterprise level projects with a broad history of educating and advising people as well as organizations across a wide spectrum of industries. With 15 years in online delivery, ecommerce, and analytics, Lee is a highly regarded marketing analytics expert that has experienced the sometimes painful, and often successful, ventures of the evolving internet. Lee has played a key role in ensuring solid strategy and design for hundreds of marketing organizations globally, including several Fortune 500 organizations. His expertise ranges from traditional web analytics, such as customer attrition measurement, to conversion optimization. Lee is also well rounded in multi-channel solutions like enterprise data warehouse integrations between online and offline information to create a holistic solution. Related Links: http://www.omlee.net/ http://twitter.com/#!/omlee Share/Save | 27/2/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 40 – Shaking the baby with Evan Lapointe | Join Evan Lapointe and the Beyond Web Analytics team as they talk about some of his more controversial and thought provoking blog posts. The conversation explores these posts and then delves into his wheel house and gets to talking about his SEM SEO skills. The fun does not stop there as the group also talks though the Web Analytics Association, the new code of ethics, advocacy, and the WAA certification. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Evan Lapointe Evan is the VP, director of Client Performance at search discovery. He started his career in finance, doing valuation and analysis on publicly traded companies. Came back over to the web in 2005 at 360i, managing their analytics department. wrote his first web site at age 15, sold his first site at 17, always loved every part of it, and he still builds some sites on the side today for fun. Related Links: http://www.atlantaanalytics.com/ http://twitter.com/evanlapointe Share/Save | 14/2/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 39 – KissMetrics with Hiten Shah | In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame. The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry. The conversation also explores how KissMetrics has grown their huge following on twitter and how they manage their social media efforts. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Hiten Shah Hiten started on the Internet by founding a Internet marketing consultancy, ACS. He then went on to create Crazy Egg, an analytics tool that visualizes the user experience on a website. Now with KISSmetrics he is building a data driven solution for online businesses. Hiten is passionate about helping other entrepreneurs and startup people. Related Links: http://www.kissmetrics.com/ http://www.kissinsights.com http://twitter.com/hnshah Share/Save | 31/1/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 38 – eMetrics and the WAA with Jim Sterne | In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference. The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years. The conversation also explores the current state of the Web Analytics Association and what the future may hold for our industry. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Jim Sterne Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written seven books on Internet advertising, marketing and customer service including, “Social Media Metrics: How to Measure and Optimize Your Marketing Investment.” Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association. Related Links: Jim Sterne http://www.targeting.com/ Web Analytics Association http://webanalyticsassociation.org/ eMetrics Marketing Optimization Summit http://www.emetrics.org/ Social Media Metrics: How to Measure and Optimize Your Marketing Investment http://bit.ly/SocialMetrics Share/Save | 16/1/11 | Gratuit | Afficher sur iTunes |
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CleanEpisode 37 – 2010 in review and thoughts on 2011 with Joe Stanhope | In this episode the Beyond Web Analytics team talks with Joe Stanhope, of Forrester Research, about the events of 2010. The conversation covers mergers, events, and inovations throughout 2010, and then moves to hopes and dreams for the measure industry for 2011. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Joe Stanhope Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 31/12/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 36 – Next Generation Deployment: Universal Tagging with Ali Behnam | In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform. The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one. The conversation covers the expertise needed to implement to the acceptance of universal tags within the industry Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Ali Behnam Ali is the co-founder of Tealium, a leading provider of Universal Tag and Tag Management Platform, deployed on some of the most demanding web sites including Hasbro, Best Buy, Cisco, Classmates.com and more. Prior to Tealium, he held several senior product management and consulting positions at WebSideStory/Visual Sciences/Omniture, with over 10 years of web analytics industry experience. Ali holds an MBA from UCLA Anderson School of Management. Related Links: http://www.tealium.com Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 15/12/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 35 – Career Development Series with Scott Calise & Corry Prohens | In this episode, the second in our Career Development Series with IQ Workforce, the tables are turned on Beyond Web Analytics team as Corry Prohens asks the team and guest Scott Calise of MTV the tough questions that job seekers and candidates ask him on a daily basis. Listen in as the podcast explores the questions below: If you have a background in some related area and would like to know how to break into web analytics. If you are thinking about starting a career as an independent consultant in the digital measurement space, can you tell me what some of the biggest pluses and minuses would be if I move in this direction? Will it hurt my career path if I decide to move back to a full-time job? How hard is it to find new engagements? I am looking for some part-time work that I can do on nights and weekends. Is there a demand for web analysts on a part-time basis? If so, how do I get one of these gigs? I am currently doing one aspect of digital measurement (site analytics, display, search, social, etc.) and would like to broaden my skill set. What should I be learning? What is going to benefit my career the most? I am doing interesting work, I am well respected in my company, my work is cutting edge and I like the people that I work with… but I am underpaid. Can you find me another position that will pay me more? I live in a small city where there is not much of a digital marketing community. What can I do to create career opportunities for myself? How hard is it to find remote / virtual office jobs? Are companies generally open to relocating digital measurement professionals? How long do I have to be with my employer before moving on? I have left companies in the past rather quickly and I am worried about being viewed as a “job hopper”. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Hosts: Scott Calise, Corry Prohens Scott began his professional career in analytics in 2004 at a pharmaceutical development company in North Carolina. In 2006, he made his way to New York City and the world of web analytics where he held the role of Site Metrics Manager at Martha Stewart Living Omnimedia until 2009. While at Martha Stewart, Scott worked to develop and expand the company’s use of their analytical tools and data to support business goals and decisions. In March 2009, Scott joined MTV Networks as a Senior Manager of Digital Research for the Entertainment and Games group which includes such sites as ComedyCentral.com, SouthparkStudios.com, TVLand.com and Atom.com. Scott is an active member of the Web Analytics Association (WAA), the Interactive Advertising Bureau (IAB), the Online Publishers Association (OPA) and can often been found talking shop at a Web Analytics Wednesday in New York City. If you would like to contact Scott, you can find him on Twitter twitter.com/swcalise or on LinkedIn http://www.linkedin.com/in/scottcalise Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Twitter: @corryprohens Blog:http://www.iqworkforce.com/blog/ Podcast Sponsored by: IQ Workforce Career Center brings together resources across the spectrum of digital measurement to help practitioners optimize their career potential. Visit the Career Center! IQ | 30/11/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 34 – Analysis Exchange with Jason Thompson, Paul Young, & Todd Bullivant | In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project. The conversation covers how each member found out about the Analysis Exchange, how the process worked in registering for the project, the work performed on the project, and how the work was received by the client. So listen to the podcast and hear for yourself about the great work being done as part of the Analysis Exchange. Hosts: Adam Greco, Rudi Shumpert Guests: Jason Thompson, Paul Young, Todd Bullivant Jason Thompson – Consultant with Numeric Analytics. Paull Young Director of Digital – Charity: Water / charitywater.org Todd Bullivant – Sr. Communications Technology Specialist – Mondial Assistance Related Links: charitywater.org http://mycharitywater.org/BeyondWebAnalytics http://facebook.com/charitywater http://twitter.com/charitywater 2010 September campaign for Central African Republic – great videos here: http://charitywater.org/september Will and Jada Smith giving up their birthdays and taking 3 fundraisers with them to Africa: http://charitywater.org/willandjada http://twitter.com/usujason http://emptymind.org Jason’s 36th Birthday Campaign at charity: water http://mycharitywater.org/p/campaign?campaign_id=8591 To signup at the analysis exchange: http://analysisexchange.com Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 7/11/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 33 – Career Development Series with Jason Thompson & Corry Prohens | In this episode, the first in our Career Development Series with IQ Workforce, the Beyond Web Analytics team, Jason Thompson, and Corry Prohens take part in a round table discussion based on the questions posted to the Web Analytics Contractors Facebook page. The questions tackled this episode are: What web analytics related books are you reading now or would like to read? What is your favorite web analytics blog to read? What is your favorite web analytics tool? What is the best Web Analytics event? For networking? For content / learning? What is your favorite free tool? How does it compare to commercial tools? What do you see as the pitfalls of working remotely? What are the positive aspects of working remotely? Given the positives and the negatives – do you prefer working remotely or in-house? Hosts: Adam Greco, Rudi Shumpert Guest Hosts: Jason Thompson, Corry Prohens Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks. Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert. If you would like to contact Jason, you can find him on Twitter @usujason or on his blog emptymind.org. Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Twitter: @corryprohens Blog:http://www.iqworkforce.com/blog/ Podcast Sponsored by: IQ Workforce Career Center brings together resources across the spectrum of digital measurement to help practitioners optimize their career potential. Visit the Career Center! IQ Workforce Facebook Fan Page: http://www.facebook.com/#!/WebAnalyticsContractors IQ Workforce Career Center: http://www.iqworkforcecareercenter.com/ Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 25/10/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 32 : Tag Management Systems with Josh Manion | In this episode, the first part of a series on tag management & universal tags, the Beyond Web Analytics team with Josh Manion, CEO of Ensighten about Tag Management Systems and his new company Ensighten. The group talks about what led to the creation of tag management systems, what it is that differentiates tag management systems from universal tags, and how Ensighten works. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Josh Manion Founder & CEO, Ensighten Prior to the founding of Ensighten, Mr. Manion, 34, served for 8 years as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization. At Stratigent, Mr.Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion leads the partnership development efforts at Stratigent, where he has forged close partnerships with the leaders in the web analytics and interactive marketing space including Omniture, WebTrends, Google Analytics, Unica, Coremetrics, ExactTarget, Optimost, Gomez, OpinionLab, Teradata, and TeaLeaf. Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum. Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, and COO and Co-Founder of ForAthletes.com, which was acquired by Myteam.com in 2000. Additionally, Mr. Manion has been a professional chess player and is currently ranked in the top 60 players in the United States. Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology. Related Links: http://blog.webanalyticsdemystified.com/weblog/2010/09/free-white-paper-on-tag-management-systems.html http://www.ensighten.com/ http://ensighten.com/whitepapers Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 17/10/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 31 : Web Analytics Association – Certification with Joel Wright | In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation also dives into the types of items measured, and thoughts on what it will take to really gain industry wide acceptance of the test. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Joel Wright Joel is a Senior web analytics consultant in Austin, TX, with 9 years experience analyzing and managing web traffic, online demand generation, and online order data for dell.com. Proven web analytics skills using a variety of tools/technologies: Visual Sciences, Google Analytics, Omniture SiteCatalyst, Hitwise, iPerceptions, SQL, Excel, D3, Brio, Business Objects. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 5/10/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 30: X Change 2010 Recap | In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and how it has evolved today. The groups also talks about their favorite sessions, which conversations that will have the most impact, the main take away from the conference, and thoughts on future conferences. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Adam, Rudi, & Gary at X Change 2010 Related Links: X Change Conference Page Another Sunset, Another X Change Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 28/9/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 29 : Is Web Analytics Evil? with Eric Peterson | In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the Wall Street Journal article, Julia Angwin, and looks at what was right, and what was wrong with the information presented by both the Wall Street Journal and NPR. The conversation also moves into what can be done to advocate for web analytics industry and where that message should come from. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Eric Peterson Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. Related Links: Wall Street Journal article: http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html NPR transcript of podcast with Author of the WSJ Article: http://www.npr.org/templates/transcript/transcript.php?storyId=129298003 Blog Posts Mentioned in podcast: http://blog.webanalyticsdemystified.com/weblog/2010/09/web-analysts-code-of-ethics.html http://waablog.webanalyticsassociation.org/2010/09/web-analytics-code-of-ethics.html http://blog.webanalyticsdemystified.com/weblog/2010/08/we-are-our-own-worst-enemy.html http://john.webanalyticsdemystified.com/2010/08/01/webs-goldmine-or-consumer-jackpot/ http://www.iab.net/privacymatters/campaign.php Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 13/9/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 28: Consolidation in Web Analytics with John Lovett | In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM with it’s recent moves, and what impact these mergers might have on the industry as a whole. Hosts: Adam Greco, Rudi Shumpert, Gary Angel, James Dutton Guest Host: John Lovett John Lovett, Senior Partner Web Analytics Demystified , is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies. John Currently serves on the Board of Directors for the Web Analytics Association and is an active member in the Research and Standards Committees. Related Links: http://john.webanalyticsdemystified.com/2010/08/13/ibm-buys-unica-in-480m-deal/ http://john.webanalyticsdemystified.com/2010/06/22/be-still-my-analytical-heart/ http://semphonic.blogs.com/semangel/2010/08/-is-ibm-now-the-1-online-marketing-and-analytics-vendor.html Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 23/8/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com | In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Lauren Vaccarello Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon. http://twitter.com/laurenv Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 9/8/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale | In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Shmuli Goldberg Shmuli Goldberg is the Director of Marketing and Communications at ClickTale, the industry leader in Customer Experience Analytics. After watching countless hours of user browsing sessions and dabbling with most web analytics solutions on the market, Shmuli has gained an uncanny insight into the world of web analytics and usability. London born and bred, Shmuli has studied in both the London School of Advertising and the Interdisciplinary Center, Herzlia. He now lives in Israel, where the ClickTale head office is bas Related Links: http://www.clicktale.com http://www.shop.org/summit10 http://www.emetrics.org/washingtondc/ http://www.screenevents.co.uk/IR2010/ http://www.ecommerceexpo.co.uk/ http://twitter.com/clicktale Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 25/7/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 25: Evaluating Web Analytics Vendors with Joe Stanhope | In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Joe Stanhope Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences. Related Links: http://blogs.forrester.com/joseph_stanhope http://twitter.com/joestanhope http://www.forrester.com/wave http://www.forrester.com/events Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 12/7/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth | In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Andrew Spoeth Andrew is an independent marketing consultant who has specialized in B2B demand generation. He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com Related Blog Posts: Blog URL: http://www.marketingfinger.com Twitter: http://twitter.com/andrewspoeth Blog post on lead scoring: http://www.marketingfinger.com/2010/06/lead-scoring-best-practices/ Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 28/6/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo | In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. The conversation talks about the specific issues raised in the Quantivo blog post, and moves into how data warehouse projects can be successful and what the advantages of such an endeavor can be. The group also dives into the implementation steps, the security issues, and the gains to be had. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Jason Rushin As the director of marketing for Quantivo, Jason Rushin is responsible for all aspects of marketing strategy, product strategy, branding, and communications. Prior to Quantivo, Jason worked for Accenture consulting, contract management software vendor Nextance, and Siebel Systems. Jason is the co-author of Behavioral Analytics For Dummies, has written numerous articles, and is a regular presenter at industry events. Related Blog Posts: Avinash: http://www.kaushik.net/avinash/2010/03/ten-fundamental-web-analytics-truths.html Quantivo: http://blog.quantivo.com/?p=301 Gary Angel’s: http://semphonic.blogs.com/semangel/2010/06/fundamental-truths-and-other-unlikely-beasts.html Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 14/6/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 22: Inside Google Analytics with Phil Mui | In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. The group also covers the challenges related to providing to a tool to user groups of multiple skill levels, what type of companies can and should use Google Analytics, what “real-time” really means, the steps that Google takes to protect the privacy of data, and Phil even sheds some light on what it is like to work with Avinash. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, James Dutton Guest Host: Phil Mui Phil Mui is the Senior Product Manager for Google Analytics, and is the product management lead for GA. He has been PM’ing Google Analytics since the 1st year of GA. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was a bioinformatics researcher in Stanford University. He was also the founder of an early European display ads company Sharkhunt, which was sold in 2000 before Phil went back to graduate school. Phil regularly speaks about Analytics and online measurements in industry conferences (SES, eMetrics, SMX) and academia. Twitter: @philmui Google Analytics Blog Google Privacy Terms of Service GA Partner Site GA Application Gallery Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 6/6/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 21: Dennis Mortensen – Future of News Media & Yahoo Web Analytics | In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. The group dives right into what the future hold for new media, and what the role of analytics will be. From there there conversation moves into exploring Yahoo! Web Analytics. The group covers the transition from Index Tools, what sets Yahoo! Web Analytics apart from the pack, and why people should use the Yahoo! Analytics Solution. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Dennis Mortensen Dennis is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of British Columbia, the author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of Analytics, Media and Marketing. Dennis is an Entrepreneur and was the COO of IndexTools until it was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association, and he maintains the highly popular analytics blog, VisualRevenue.com/blog Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 31/5/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 20: Voice of the Customer with Eric Feinberg | In this episode, we talk with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discusses the differences between feedback systems and true Voice of the Customer solutions. The conversation covers how Voice of the Customer can provide new insights into competitive benchmarking, benefits of integrating traditional web analytic data, steps to take when creating and evaluating an online survey, and the added benefits of utilizing session replay data with the Voice of the Customer data. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Eric Feinberg Eric Feinberg is an Industry Director at ForeSee Results, the leading customer satisfaction management company with solutions based on the American Customer Satisfaction Index (ACSI). He has been a multi-channel strategist at Wheelhouse, usability specialist at Vividence (Keynote Systems) and focus group moderator at Kelton Research. His current relationships include companies like StubHub, Shutterfly, Chase, Adobe, Levi Strauss & Co., McKesson, and CBS Interactive. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 17/5/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 19: Jason Thompson – Segmentation on Membership Sites | In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites. The conversation moves from recommendations for target segments to top KPI’s to the impact of social media sites on traditional membership sites. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Jason Thompson Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks. Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert. Twitter: @usujason Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 10/5/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 18: Justin Kistner – Facebook Measurement | In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of “like”, and what Webtrends is doing to meet the needs of their customers. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Justin Kistner As the Social Evangelist, Justin Kistner is the public face for Webtrends’ social initiatives as well as a member of the social analytics development team. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy. In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Twitter: @justinkistner Show Links: CNN Article – http://www.cnn.com/2010/POLITICS/04/27/senators.facebook/index.html?hpt=Sbin Blog Post: http://blogs.webtrends.com/blog/2010/05/06/an-army-of-likable-objects-the-new-facebook-marketing-strategy/ Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 3/5/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 17: Jeff Jordan – Video Measurement | In this episode we talk with Jeff Jordan about video measurement. We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Jeff Jordan Jeff Jordan is the product manager for video and social media measurement at Omniture. Where he is leading Omniture product integrations with Adobe CS5, as well as other yet-to-be-announced Adobe/Omniture product integrations. Jeff is a frequent speaker at such events as Omniture Summit, Beet.tv Executive Roundtable, NewTeeVee Live. Twitter: @jeffjordan Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 19/4/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 16: Stéphane Hamel – Web Analytics Maturity Model | In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: Stéphane Hamel Stéphane Hamel is a leading voice for online analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Stéphane owns a MBA specializing in eBusiness at Laval University (Québec City) where he teaches a graduate class on web analytics. He is also involved in various research & development activities with the prime objective of making web analytics easier. Creator of the popular « Web Analytics Solution Profiler » tool and concepts such as « Just-In-Time Tagging » and the « Web Analytics Maturity Model », recipient of the « Web Analytics Association Leadership and Technical Excellence Recognition » and frequent speaker at the « eMetrics Marketing Optimization Summit » and other conferences, he is also lecturing the « Award of Achievement in Web Analytics » and « Introduction du Business Analysis » classes at the University of British Columbia. Involved in various professional and education events, he is also a member of the « International Institute of Business Analysis » and on the board of directors and treasurer of the « Web Analytics Association ». Don’t miss Stéphane’s “Roadmap to online analytics success” workshop at eMetrics in Toronto, San Jose, London and Paris. You’ll find Stéphane upcoming appearance schedule at http://immeria.net/wamm and he’s always looking at opportunities to present it in other cities in collaboration with local agencies. Get more info about the Web Analytics Association at http://WebAnalyticsAssociation.org Stéphane can be reached as @immeria on Twitter Full LinkedIn profile: http://linkedin.com/in/shamel Email: shamel@immeria.net Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 11/4/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 15: How companies can attract and retain talent | In this episode we continue our talk with Corry Prohens, President of IQ Workforce. In the previous podcast we talked about how to find and keep a job in Web Analytics. In this episode we look at staffing from the perspective of the employers and steps they can take to attract and retain talent. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Corry Prohens Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Corry Prohens / IQ Workforce info: Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/ IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 4/4/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 14: Conversation with Alex Yoder | In this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest: Alex Yoder Alex Yoder – CEO, Webtrends. As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends. Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises. Blog: http://blogs.webtrends.com/alex/ Twitter: @yodera White Paper on Functionalism: Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 29/3/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 13: Functionalism with June Dershewitz | In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism. What it is, why it was developed, and how it can help you with your analytic projects. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, Gary Angel Guest Host: June Dershewitz As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics. She has been actively involved with the Web Analytics Association since its inception in 2005 and she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change. Blogs: http://june.typepad.com/june/functionalism/ Twitter: @semphonic @jdersh White Paper on Functionalism: Think Tank Functionalism Class: http://semphonic.com/TT/TTSJDescription.aspx#SJ Web Analytics Association: http://www.webanalyticsassociation.org/ Adam’s Post on Page Type Pathing: http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/08/02/page-type-pathing Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 22/3/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 12: Web Analytics Demystified | In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics. Eric also shares his thoughts on his other projects The Analysis Exchange, and Twitalyzer. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Eric Peterson Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. More recently, Eric has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice. Eric will be at the Coremetrics User Conference in April, and Unica’s User Conference in May. Visit our Speaking Calendar at Web Analytics Demystified (http://www.webanalyticsdemystified.com/about/calendar.asp) for more events that Aurelie, John, and I will be at and come look for Web Analytics Demystified. Eric’s Free Books All Web Analytics Demystified Blogs The Analysis Exchange Web Analytics Wednessdays Twitalyzer Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 14/3/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 11: Omniture Summit 2010 Recap | In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture Summit 2010. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Gary Angel Gary Angel, Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 7/3/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 10: How to Find/Keep a Job in Web Analytics | In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics. We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Corry Prohens Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace. Corry Prohens / IQ Workforce info: Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/ IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 24/2/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 9: Building recipes for Web Analysis | In this episode we talk with Akin Arikan, about building recipes for web analysis. The conversation dives into the process and planning that goes into analysis, along with some best practices for getting started on creating your own recipes. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert, James Dutton Guest Host: Akin Arikan Akin is the author of Multichannel Marketing: Metrics and Methods for On and Offline Success. He is also an evangelist for analytics and interactive marketing at Unica Corporation. Akin has been active in the space over the last eleven years now. You can read Akin’s blog at http://multichannelmetrics.com. Links mentioned in the podcast: Web Analytics Wizards: http://www.multichannelmetrics.com/wizards Webcast on Feb 18 with the Web Analytics Association (WAA) on the topic of SEM analytics for 2010: http://register.webcastgroup.com/l3/?wid=0840218105073 Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 12/2/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 8: Social Media Metrics With Jim Sterne | In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics industry. The discussion probes the benefits of membership in the WAA, and the other initiatives in the industry working to help individuals improve their skills with Analytics, as well as the ever changing channel that is Social Media. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Guest Host: Jim Sterne Jim Sterne is an international consultant to large corporations and entrepreneurs. He has focused his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” and the next to appear will be “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” in May. Jim Sterne is the producer of the international eMetrics Marketing Optimization Summits www.emetrics.org and is the co-founder and current Chairman of the Web Analytics Association www.WebAnalyticsAssociation.org Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine at the time and more recently was named one of the top 25 Hot Speakers by the National Speakers Association. Related Links: Jim Sterne http://www.targeting.com/ Web Analytics Association http://webanalyticsassociation.org/ eMetrics Marketing Optimization Summit http://www.emetrics.org/ Social Media Metrics: How to Measure and Optimize Your Marketing Investment http://bit.ly/SocialMetrics Share/Save | 1/2/10 | Gratuit | Afficher sur iTunes |
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CleanEpisode 7: Mobile Analytics | Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of the mobile analytic space to what the future may hold. Greg shares his insight on steps to take to justify a mobile strategy, steps to organize and implement that strategy, and what metrics to look for. So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below. Hosts: Adam Greco, Rudi Shumpert Greg Dowling Vice President of Mobile Strategy & Measurement, Semphonic An expert in mobile measurement and enterprise analytics with fifteen years in the industry, Greg Dowling heads up Semphonic’s New York office and leads their mobile strategy and measurement practice. Prior to Semphonic, Greg was Head of Analysis for Nokia’s Services Intelligence & Analytics organization responsible for analysis of all consumer data within Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy & Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch focused on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability. Greg blogs at http://dowling.typepad.com and can be found on Twitter as http://twitter.com/gregdowling Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 20/1/10 | Gratuit | Afficher sur iTunes |
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Episode 6 – Implementation Best Practices | Implementation Best Practices Join the Beyond Web Analytics team as we get a little more technical and talk implementation with Kevin Rogers of @VaBeachKevin fame. The conversation explores tips for planning an implementation, tools to test your implementation, and strategies for multi-site projects. Be sure to use the comment section below to ask specific questions or suggestions for future shows. Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Kevin Rogers Kevin Rogers is the Web Analyst for Dominion Enterprises, where he uses Omniture SiteCatalyst as the main analytics engine. Kevin manages the relationship between Omniture and all of Dominion’s businesses, serves as the in house expert for all Web Analytics and is responsible for the implementation of SiteCatalyst for every one of Dominion’s web sites. Kevin blogs at http://webanalyticsland.com/ and can be found on twitter @VaBeachKevin The Beyond Web Analytics podcast team has explored Implementation best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 11/1/10 | Gratuit | Afficher sur iTunes |
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Beyond Web Analytics-Episode 5 | Test & Targeting Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture. The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well. Be sure to use the comment section below to ask specific questions or suggestions for future shows. Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Brian Hawkins Brian Hawkins is a solutions engineer with Omniture’s Conversion suite. Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture. Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter @brianthawkins The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 28/12/09 | Gratuit | Afficher sur iTunes |
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Beyond Web Analytics-Episode 4 | Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success. We explore the meaning of multi-channel analytics, the “every-man’s tool”, and the major players in the multi-channel space. The conversation goes from items to target for sites just beginning to work with multi-channel to suggestions for the seasoned professionals. Hosts: Adam Greco, Rudi Shumpert Guest Host: Josh Manion Stratigent’s founder, Josh Manion, has served as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization for the past 7 years. At Stratigent, Mr. Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum. Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, COO and Co-founder of ForAthletes.com which was acquired by Myteam.com in 2000. Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology. http://www.stratigent.com/ The Beyond Web Analytics podcast team has explored multi-channel analytics, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast. Note: The sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 16/12/09 | Gratuit | Afficher sur iTunes |
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Beyond Web Analytics-Episode 3 | Staffing for Web Analytics Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : “Staffing for web analytics” with returning guest host, Gary Angel. The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 8/12/09 | Gratuit | Afficher sur iTunes |
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Episode 2.5 Conversation with John Lovett | Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role with Web Analytics Demystified, the current state of web analytics, and the future of analytics. John Lovett is a senior partner at Web Analytics Demystified, the world’s leading Web Analytics strategic consulting group. John joins Web Analytics Demystified founder Eric T. Peterson and Principle Consultant Aurlie Pols in providing strategic guidance to firms applying web analytics and optimization technologies. Links Referenced: Web Analytics Demystified John’s Blog White Paper: The coming revolution in Web Analytics The Beyond Web Analytics podcast team would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Please comment below or use the Contact form. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 3/12/09 | Gratuit | Afficher sur iTunes |
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Beyond Web Analytics-Episode 2 | Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent web analytics consultancy in the United States. Semphonic provides full-service web analytics consulting and advanced online measurement to digital media, financial services, health&pharma, B2B, technology, and the public sector. Gary blogs at http://semphonic.blogs.com/semangel Join the Beyond Web Analytics podcast as the group explores : “Moving from Web Reporting & Tagging to real Web Analytics-How can people learn how to do real web analysis?” with guest host, Gary Angel. Gary’s Webinar: How do you Measure Social Media ROI? Adam’s call for giving back: Lets #measure compassion The Beyond Web Analytics podcast team has explored some of the many challenges faced with moving from web reporting & tagging to real analytics, but we would like to hear from you to find out not only the challenges you faced but steps you are taking to overcome them. Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 23/11/09 | Gratuit | Afficher sur iTunes |
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Beyond Web Analytics-Episode 1 | Beyond Web Analytics – Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, & Rudi chat about challenges with tracking social media conversions, the EU cookie-privacy laws, and other great analytic topics. Show Notes: Articles Referenced Cookie Law http://www.techradar.com/news/internet/cookie-consent-law-is-breathtakingly-stupid-648740 http://msdn.microsoft.com/en-us/library/ms537341%28VS.85%29.aspx http://aurelie.webanalyticsdemystified.com/2009/11/10/eu-cookie-law-interpretation-is-breathtakingly-stupid/ Books Referenced: Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press (Cambridge, MA), 2008. 224 pages. (See also: http://blogs.forrester.com/groundswell/) Note: Some of the sound clips used in this podcast were used under license. Burnkit2600 / CC BY-NC-SA 3.0 Share/Save | 12/11/09 | Gratuit | Afficher sur iTunes |
| Total : 56 épisodes |
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