Business English Study - inspiring students & teachers
De Business English Study
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Description du podcast
Business English Study: Entrepreneurs, Companies, Products
| Nom | Description | Sortie | Prix | ||
|---|---|---|---|---|---|
|
1 |
The BODY SHOP - successful businesswomen (intermediate, updated May 2012) | Anita Roddick built The Body Shop into a global empire. How did she do it? | 22/5/12 | Gratuit | Afficher sur iTunes |
|
2 |
WIKIPEDIA - Websites that Work (elementary, updated May 2012) | What makes Wikipedia a great website and does it generate revenue? | 8/5/12 | Gratuit | Afficher sur iTunes |
|
3 |
TWITTER - a new communication tool (advanced, updated May 2012) | What is the point of Twitter? Does it have any business value? | 2/5/12 | Gratuit | Afficher sur iTunes |
|
4 |
MONTBLANC / BIC - business writing skills (advanced, updated April 2012) | Montblanc is a luxury brand, Bic is mass produced. Are the companies suffering? | 25/4/12 | Gratuit | Afficher sur iTunes |
|
5 |
AUGMENTED REALITY - new marketing trends (advanced) | Augmented Reality is a new marketing trend. What is it? | 18/4/12 | Gratuit | Afficher sur iTunes |
|
6 |
NINTENDO - importance of innovations (advanced, updated April 2012) | Nintendo has been successful with its innovation. What is coming next? | 4/4/12 | Gratuit | Afficher sur iTunes |
|
7 |
KODAK - business mistakes (advanced, updated March 2012) | Kodak is an innovator and market leader. So why did it ignore the digital revolution? | 28/3/12 | Gratuit | Afficher sur iTunes |
|
8 |
FNAC - how to protect the business (intermediate) | Fnac wants laws to stop Internet file sharing. Can it stop piracy? | 12/3/12 | Gratuit | Afficher sur iTunes |
|
9 |
VIRGIN - business advice (advanced, updated March 2012) | Sir Richard Branson, CEO of Virgin, gives some advice to entrepreneurs. | 7/3/12 | Gratuit | Afficher sur iTunes |
|
10 |
ESTÉE LAUDER - sales techniques (advanced) | How did Estée Lauder create a global cosmetics brand from nothing? | 28/2/12 | Gratuit | Afficher sur iTunes |
|
11 |
NIKE - rapid growth (advanced, updated Feb. 2012) | Nike was founded in 1964. How did it become a global brand so quickly? | 9/2/12 | Gratuit | Afficher sur iTunes |
|
12 |
BEN & JERRY’S - making business taste good (advanced, updated feb. 2012) | How did Ben Jerry's start in the ice cream business? | 31/1/12 | Gratuit | Afficher sur iTunes |
|
13 |
RYANAIR - how to deal with complaints (advanced, updated Jan. 2012) | How does Ryanair deal with customer complaints? | 26/1/12 | Gratuit | Afficher sur iTunes |
|
14 |
THE BEATLES - how to utilise the long tail (advanced, Jan. 2012) | The Beatles continue to generate millions of dollars. How do they do it? | 17/1/12 | Gratuit | Afficher sur iTunes |
|
15 |
McDONALD’S - global franchising (advanced, updated Jan. 2012) | McDonald's is a global franchise brand. Is it still popular? | 11/1/12 | Gratuit | Afficher sur iTunes |
|
16 |
REAL MADRID - Galacticos business strategy (elementary, Jan 2012) | Real Madrid football club introduced 'The Galacticos Strategy' in 2000. Was it a success? | 6/1/12 | Gratuit | Afficher sur iTunes |
|
17 |
IKEA - customer help (advanced, updated Jan. 2012) | Ikea is a global brand. How does it help customers? | 1/1/12 | Gratuit | Afficher sur iTunes |
|
18 |
NOKIA - how to listen to your customers (advanced, updated Nov. 2011) | Nokia was the global leader until 2006. What went wrong? | 29/11/11 | Gratuit | Afficher sur iTunes |
|
19 |
JOHNNIE WALKER - how to innovate (advanced) | Johnnie Walker is a global whisky brand. How did it innovate? | 24/11/11 | Gratuit | Afficher sur iTunes |
|
20 |
ADIDAS vs PUMA - how to compete (advanced, updated Nov. 2011) | Adidas and Puma have a history of competition. Who is winning? | 15/11/11 | Gratuit | Afficher sur iTunes |
|
21 |
BOTOX - keep business fresh (advanced) | Botox is an anti-aging cosmetic drug. But is that all? | 9/11/11 | Gratuit | Afficher sur iTunes |
|
22 |
PORSCHE - how to create a desirable product (advanced, updated Nov. 2011) | Porsche is a desirable product. How did it create the demand? | 2/11/11 | Gratuit | Afficher sur iTunes |
|
23 |
ZARA - how to succeed in fashion retail (elementary, updated Oct. 2011) | How did Zara become a global clothes brand? | 24/10/11 | Gratuit | Afficher sur iTunes |
|
24 |
YOUTUBE - how to sell the business model (advanced level, updated Oct. 2011) | How did YouTube sell the business model to Google for $1.65bn? | 18/10/11 | Gratuit | Afficher sur iTunes |
|
25 |
THE ART of WAR - sales tactics (advanced, updated Oct. 2011) | What can business learn from a 2,000 year old book on war? | 11/10/11 | Gratuit | Afficher sur iTunes |
|
26 |
IKEA - how to help your customers (intermediate level) | Ikea is a global company. Why is it so successful? | 18/8/11 | Gratuit | Afficher sur iTunes |
|
27 |
EASYJET - how to promote a company (intermediate, updated June 2011) | easyJet is now a major airline in Europe. How did it promote the company? | 23/5/11 | Gratuit | Afficher sur iTunes |
|
28 |
ROLEX - how to recognise a fake (elementary) | Rolex is an expensive brand. How do you know it is a real Rolex? | 27/4/11 | Gratuit | Afficher sur iTunes |
|
29 |
BRATZ vs BARBIE - how to compete with a global brand (intermediate, updated April 2011) | How does Bratz compete with the global brand of Barbie? | 17/3/11 | Gratuit | Afficher sur iTunes |
|
30 |
McDONALD’S - how to be a successful franchise (elementary) | McDonald's is a franchise. Is it popular? | 28/1/11 | Gratuit | Afficher sur iTunes |
|
31 |
MANOLO BLAHNIK - how to sell an expensive product (intermediate) | Who buys shoes for $5000? Manolo Blahnik has a business model that works. | 15/12/10 | Gratuit | Afficher sur iTunes |
|
32 |
FACEBOOK - is profit a priority? (elementary) | Facebook has millions of users, but is profit a priority? | 18/11/10 | Gratuit | Afficher sur iTunes |
|
33 |
RYANAIR - how to find opportunities (intermediate) | Ryanair revolutionised air travel, but where did it find the opportunity? | 14/11/10 | Gratuit | Afficher sur iTunes |
|
34 |
DELL - why customer service is important (elementary) | Dell always tries to make its customer service better. Why? | 6/10/10 | Gratuit | Afficher sur iTunes |
|
35 |
APPLE - how to change the company performance (intermediate) | How did Apple change its company performance? | 4/9/10 | Gratuit | Afficher sur iTunes |
|
36 |
LANCE ARMSTRONG - how to build a great team (elementary) | Why is a good team important in business? | 27/8/10 | Gratuit | Afficher sur iTunes |
|
37 |
RAY BAN - how to sell ‘cool’ (elementary) | How does Ray-Ban successfully market its cool image? | 3/6/10 | Gratuit | Afficher sur iTunes |
|
38 |
VESPA - how to identify faults (elementary) | Vespa is a global brand of scooters. Does it have any problems? | 20/4/10 | Gratuit | Afficher sur iTunes |
|
39 |
BLACKBERRY - how to dominate the market (elementary) | Learn how Blackberry dominates its market sector? | 20/2/10 | Gratuit | Afficher sur iTunes |
|
40 |
HARRY POTTER - how to make business magic (elementary) | How does J.K. Rowling make business magic? | 20/2/10 | Gratuit | Afficher sur iTunes |
|
41 |
COCA COLA - how to become a global brand (elementary) | How did Coca-Cola create a global brand? | 20/2/10 | Gratuit | Afficher sur iTunes |
|
42 |
MANCHESTER UNITED - how to negotiate the best deal (intermediate) | How does Manchester United negotiate the best deal? | 20/2/10 | Gratuit | Afficher sur iTunes |
|
43 |
WRIGLEY - how to find the right product (intermediate) | How did Wrigley find the right product to sell? | 20/2/10 | Gratuit | Afficher sur iTunes |
|
44 |
HARLEY DAVIDSON - how to create an iconic brand (intermediate) | How did Harley Davidson create an iconic brand? | 20/2/10 | Gratuit | Afficher sur iTunes |
|
45 |
LEGO - how to survive in business (intermediate) | How can you survive a long time in business? | 20/2/10 | Gratuit | Afficher sur iTunes |
|
46 |
BILL GATES - how to present your ideas (intermediate) | How does Bill Gates present his ideas? | 20/2/10 | Gratuit | Afficher sur iTunes |
| Total : 46 épisodes |
Avis des utilisateurs
great
good way to learn pronunciation
Mi figue mi raisin
Bon moyen d'acquerir du vocabulairr sur un sujet specifique mais dommage qu'ils parlent si lentement..
A ecouter absolument
Un poscast très utile pour comprendre l'histoire et le développement des marques qui font désormais parties de notre univers.
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