What It Takes
How I Built a $100 Million Business Against the Odds
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- £8.99
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- £8.99
Publisher Description
'In the space of three years, I went from a thirty-something full-time corporate cog, wife and mother who didn't know a thing about business, to the owner of a $100 million company.
I didn't have an MBA or well-connected friends, I had an idea that I believed in and I worked my arse off. I succeeded, despite all the odds and curveballs thrown my way, and you can too. I'm here to tell you, that you do have what it takes to start a business, change careers and be successful, and I'm going to show you how.'
In What It Takes, Raegan Moya-Jones shares inspiration, advice and a healthy dose of real talk about what it's like to be an entrepreneur. As the founder and former CEO of aden + anais, a boutique baby swaddle company, Raegan learnt that success isn't about an Ivy League education and an influential network, success is about trusting your instincts, following your gut and knowing which rules to follow and which to break.
Raegan's extraordinary story proves that it's never too late to follow your dreams. Empowering and energising, What It Takes will give you the kick up the arse you need to reach your full potential. So get ready to check your doubts at the door and jump in.
'An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process' Rebecca Minkoff, Founder & Creative Director
PUBLISHERS WEEKLY
Moya-Jones, founder of baby swaddle empire Aden + Anais, delivers a feisty but slim primer on entrepreneurship. The majority of the book is devoted to her story, organized into chapters illustrating her advice which unfortunately proves far from revelatory. A onetime sales executive, Moya-Jones found herself unfulfilled and unchallenged at work, so she began designing colorful muslin swaddling blankets that were a staple in her native Australia, but were unfindable in the U.S. She left her day job after Aden + Anais surpassed $1 million in revenue, and has since seen the company take in over $100 million. Taking a more general view, Moya-Jones observes that increasing numbers of women want to start businesses due to the obstacles they've encountered in the corporate world, namely few opportunities for advancement, limited flexibility, and outright bias. For all her abundant success, readers may find Moya-Jones modest to a fault; she writes that, while there's no magic formula for success, if she can do it, anyone can. However, her tips variously concerned with conquering doubt, managing risk, balancing family and work obligations, leading a team, and trusting one's intuition aren't anything new. The resulting book is an easy pass for fans of business guides.