Art Marketing Action Podcasts from Alyson B. Stanfield and ArtBizCoach.com
By Alyson B. Stanfield
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Podcast Description
Art-marketing and artist career consultant Alyson B. Stanfield of ArtBizCoach.com offers motivation, inspiration, and and practical tips to help artists promote themselves in today's crowded art market. This is the audio version of the Art Marketing Action newsletter.
| Name | Description | Released | Price | ||
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1 |
Uncommon Gratitude | > Final episode of the Art Marketing Action podcast. You're grateful for your health, your family, and your freedom, but when is the last time you acknowledged a debt of gratitude for the common things in life? Things like running water, laughter, and your computer. Let me remind you of these and give you a few resources to look up. | 22 11 10 | Free | View In iTunes |
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2 |
Free Stuff | As I announced, the last episode of the Art Marketing Action podcast is next week. This has been a complimentary audio program that I provided listeners with for more than 3.5 years. It got me thinking that now might be a good opportunity to remind you that there is a lot of other free stuff still available to you at artbizcoach.com, artbizblog.com, and artbizconnection.com. | 16 11 10 | Free | View In iTunes |
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3 |
Old-fashioned Marketing | If you're not embracing email, blogs, and social media to sell your art, follow the examples of Shelly Lewis Stanfield and Karen Bubb. You can do amazing things by using your mailing list, putting yourself out there, and going the traditional route. | 8 11 10 | Free | View In iTunes |
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4 |
Move On to Something New | The goal is never to work harder. It's to work smarter. We can only work so hard before maxing out. That's when it's time to move on to something new. The last Art Marketing Action Podcast will be broadcast on November 24, 2010. Is there something in your life that you need to release? Where do you need to move on? | 1 11 10 | Free | View In iTunes |
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5 |
Yes, Artists Still Need Blogs | Both your blog and Facebook allow you to update your followers. They give people a place to comment and for you to respond in turn. Both your blog and Facebook allow you to share images of your art. So far, they sound the same. But... and this is critical... Facebook can never replace your brand. Facebook is its own brand and cares only about promoting itself. | 25 10 10 | Free | View In iTunes |
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6 |
Marketing Isn't About You | Making art is all about you and what you have to say to the world. Marketing your art isn't about you. Marketing is about your audience and potential audience. You're aiming to connect with others. It's hard to connect if your marketing is I-centric. | 18 10 10 | Free | View In iTunes |
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7 |
Publicity Resources for Promoting an Art Event | Other people can help you promote your art events more effectively if you offer a stash of publicity resources for their use. Online media rooms on your site are a must-have, but you should also provide guidance for promoting specific exhibit openings, workshops, demonstrations, fundraisers, and performances. You must make it easy for others to promote you. When you want help spreading the word about your events, use this publicity checklist before asking for help. | 12 10 10 | Free | View In iTunes |
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8 |
Top Time-Savers for Your Art Business | The number one complaint I hear from artists is that they don't have enough time. Sometimes it's not so much a complaint, but a fear -- a fear that they'll be overwhelmed if they have to add one more business or marketing task to their list of things to do. We all have the same amount of time, but some of us have learned strategies to be more efficient. See if implementing one or more of these ideas can buy you some sanity. | 4 10 10 | Free | View In iTunes |
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9 |
Get Better Results with a Personal Plea | Bulk email messages can hit a lot of people at once, but your personal notes will elicit action. Whether you're telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement. Write to one person, address them by name, be clear on the call to action, and personalize the subject line. | 28 9 10 | Free | View In iTunes |
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10 |
Redefine Your Mailing List | Your number 1 asset in your art business is the people you know and, more importantly, the people who know you. We group these people together, call them a "mailing list" and store their information in a database. If we're on top of things, we use that information from time to time. But if you use social media, you have contact with many more people than you have had in the past. The broad connections are important, but you can't neglect that core group of VIPs. | 20 9 10 | Free | View In iTunes |
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11 |
Turn Friends Into Fans on Facebook | If you've been on Facebook for a while, you probably started with a (personal) profile and tried to friend as many people as possible. Then you realized that you need a business page because 1) business pages are public and are indexed by search engines, and 2) Facebook doesn't allow business promotions on profile pages. Now you're wondering how to get your friends to become fans. Here are seven steps to help you with the process. | 13 9 10 | Free | View In iTunes |
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12 |
Add Photos of Your Art In Situ | Photographs of your art in situ add a whole new dimension to the presentation of your work. In art, in situ means the place where the artwork is installed or exhibited. Rather than showing the work by itself, photograph it in a likely environment. This podcast gives you some examples. | 6 9 10 | Free | View In iTunes |
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13 |
Promote Your Art with SlideShare | It's easier than every to get a video online. Well, technically it's a video, but it consists of slides of your artwork. All you need are images of your work, access to Microsoft PowerPoint or Apple Keynote, and way to record audio if you choose to add it. These six steps will get you started using SlideShare. | 31 8 10 | Free | View In iTunes |
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14 |
Review of Art Marketing | Marketing is a combination of everything you do to sell or gain recognition for your art. Most artists think of marketing in terms of self-promotion, like sending postcards or writing blog posts. But effective marketing is more comprehensive. Listen to this list and see where your art marketing might be falling short. | 23 8 10 | Free | View In iTunes |
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15 |
Increase Business with Testimonials | Artists publish testimonials in brochures and on websites to share the experience clients have had with them. A powerful testimonial is particularly effective for artists who teach, accept commissions, and compete for public art projects. Let me show you the right way to ask for a testimonial and tell you why it works. | 17 8 10 | Free | View In iTunes |
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16 |
Brag Better About Your Art, About You | Brag better about your art by spending time reviewing your accomplishments. If you can't stand the word "brag," just think of it as truth-telling. You're not going to embellish or lie about what you've been up to. You're just going to be able to provide a more coherent response that doesn't beat around the bush. These 12 questions adapted from Peggy Klaus will help you tell a better story. | 31 7 10 | Free | View In iTunes |
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17 |
Join the Conversation | Why sit back and wait to hear from an art gallery, curator, arts writer, art center or museum when you can connect through Web 2.0? Don't lurk on Facebook and twitter. Become a valuable contributor to the dialog. Join the conversation with galleries and other art world types through social media. Remember that social media is social. | 24 7 10 | Free | View In iTunes |
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18 |
11 Fast Website or Blog Fixes | Creating an entirely new website or blog is overwhelming. Tweaking what you already have is easier! Implementing even a couple of these ideas will make a big dent in the way your website functions. | 17 7 10 | Free | View In iTunes |
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19 |
Conquer Doubt | A certain level of doubt can be useful motivation for your art career. Dwelling in doubt can be debilitating. Conquer the doubt. In my experience, it doesn't matter whether others believe in you or not. What matters is that you believe in yourself. | 10 7 10 | Free | View In iTunes |
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20 |
The Second Step to Getting an Assistant | If you want to grow a profitable art business, you can't do everything yourself. The key to finding the perfect team to help you out is identifying which tasks could be managed by someone else. Hiring an assistant will bring you peace of mind that will allow you to focus on your art. | 3 7 10 | Free | View In iTunes |
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21 |
8 Tips for Putting Your Art on Sale | Before you decide to have a sale, consider the ramifications it will have on your relationship with art galleries, collectors, and retailers. What is the reason for your sale? How will you notify your collectors? What language will you need to use on a special sales page on your website or blog? | 26 6 10 | Free | View In iTunes |
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22 |
Meet New People | It's easier than ever to meet people, but it requires effort. The results will be worth your time. Don't lament that you're not connected. Do something about it! After you've identified people you'd like to get to know, embrace the attitude that you do not want anything immediately from them. You might request their opinions and ideas, but you will not be asking for a gallery exhibition, a feature article, or sponsorship. | 19 6 10 | Free | View In iTunes |
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23 |
5 Reasons to Title Your Art | Are the titles of your artworks working for you? Do they help people relate to your art? Do they at least cause viewers to stop and think, "Hmmm . . . I wonder what that means"? Titles don't have to say everything, but they should say something. There are five very good reasons for spending time on your titles. | 12 6 10 | Free | View In iTunes |
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24 |
Drive Traffic to Your Website | You can't just build a website and wait for the traffic to pick up. You have to encourage visits consistently. Look at your online presence, and check all of the details for each outlet. Are you driving traffic to your site wherever you can? | 5 6 10 | Free | View In iTunes |
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25 |
Remember to Persevere | It's hard to keep going when your art isn't selling well. You could be bummed and negative that your art isn't getting the recognition you think it deserves OR you could invest in your future and persevere. I believe persistence is the number one reason most artists succeed. | 29 5 10 | Free | View In iTunes |
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26 |
6 Reasons People Buy Art | Your art isn't for everyone. Once you understand this, you'll have an easier time finding the people who appreciate your work. The more people see your art, the more likely you are to hit upon someone who falls in love with it. Likewise, the more you get your art out into the world, the more you'll be able to direct your marketing message to the people who were meant to see it. | 22 5 10 | Free | View In iTunes |
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27 |
Open Yourself to Possibility | Artists should practice saying "Yes, and . . ." It's hard to do, but it's powerful. Saying "Yes, and . . ." immediately changes your outlook from negative to positive. It opens up your world to other possibilities. | 8 5 10 | Free | View In iTunes |
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28 |
Get Back in the Studio and Make Art | It's necessary to send out artist newsletters and email blasts, but that isn't your genius. The work that you do in the studio is more important than anything. It should always come first. | 1 5 10 | Free | View In iTunes |
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29 |
Invite Your Friends to Join Your Newsletter List | Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they'll be receiving and tell them how often they can expect to hear from you. If they don't sign up the first time, email them again in 3-4 months. | 24 4 10 | Free | View In iTunes |
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30 |
Implement a Postcard Strategy to Promote Your Art | Postcards are relatively inexpensive to print and mail. Yes, postcard mailings still cost money, but they're cheaper and more personal than buying an ad. Postcards are real mail sent to real people who know and like you. They have an image of your art on the front (hopefully with your name there, too) and are likely to stick around longer than email in an inbox. | 17 4 10 | Free | View In iTunes |
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31 |
Placing Older Art On Your Website | Artists who are concerned about showing older work can give it secondary links from the primary art pages on a website. If you're proud of the work and it's still for sale, there's no reason to remove it from your site, but you might not want it featured. Use descriptive categories and treat every page as if someone might land there first -- before seeing the home page. | 10 4 10 | Free | View In iTunes |
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32 |
Make It Easy for People to Promote Your Art | Artists: Do what you can to protect your images properly -- such as providing proper credit lines with every online image you post -- but don't be so fearful that you miss out on opportunities for others to promote your art for you. Make it easy to be talked about! | 3 4 10 | Free | View In iTunes |
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33 |
Attract High-End Buyers | Alyson Stanfield of ArtBizCoach.com says there is no magic in attracting high-end buyers for your art -- persistence is key | 27 3 10 | Free | View In iTunes |
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34 |
Spit Shine Your Image | Alyson Stanfield of ArtBizCoach.com asks artists questions about the four areas that are used in promoting their art | 20 3 10 | Free | View In iTunes |
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35 |
Give to Get on Your Blog | Alyson Stanfield of ArtBizCoach.com encourages artists to give information freely on the blog in order to establish themselves as expert. | 13 3 10 | Free | View In iTunes |
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36 |
Get the Word Out Early and Often | Alyson Stanfield of ArtBizCoach.com gives artist a 7-step timeline for promoting their art openings and exhibits | 6 3 10 | Free | View In iTunes |
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37 |
Implement a Policy for Answering Questions | Alyson Stanfield of ArtBizCoach.com shows artists how they can be responsive while honoring their boundaries | 28 2 10 | Free | View In iTunes |
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38 |
Increase Prices on Your Art (Perhaps) | Alyson Stanfield of ArtBizCoach.com gives artists 6 factors to consider before raising their prices | 20 2 10 | Free | View In iTunes |
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39 |
Break the Rules | Alyson Stanfield of ArtBizCoach.com tells artists to throw out the rulebook if something is not working | 13 2 10 | Free | View In iTunes |
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40 |
Ask for Clarification | Alyson Stanfield of ArtBizCoach.com prompts artists to pick up the phone and make a call when they are unsure of the instructions | 6 2 10 | Free | View In iTunes |
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41 |
Show Off Your Accomplishments | Alyson Stanfield of ArtBizCoach.com begs artists to share pictures of their accomplishments on their websites and blogs | 30 1 10 | Free | View In iTunes |
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42 |
Devote Just 15 Minutes a Day to . . . | Alyson Stanfield of ArtBizCoach.com shows artists how they can stay connected with their art even when they are uninspired | 23 1 10 | Free | View In iTunes |
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43 |
Send It Snail Mail | Alyson Stanfield of ArtBizCoach.com encourages artists to use snail mail to stay in touch with art collectors and potential buyers | 17 1 10 | Free | View In iTunes |
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44 |
Exceed Expectations | Alyson Stanfield of ArtBizCoach.com shares with artists 10 ways to under-promise and over-deliver | 9 1 10 | Free | View In iTunes |
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45 |
Create a Style Sheet for Your Website and Blog | Alyson Stanfield of ArtBizCoach.com tells artists that deciding on consistent design elements will bring peace of mind and a more professional appearance | 2 1 10 | Free | View In iTunes |
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46 |
Decide What Your Year Will Look Like | Alyson Stanfield of ArtBizCoach.com helps artists set intentions for the New Year | 25 12 09 | Free | View In iTunes |
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47 |
Give a Gift from the Heart | Alyson Stanfield of ArtBizCoach.com encourages artists to send a heartfelt message to one person every day this week | 20 12 09 | Free | View In iTunes |
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48 |
Celebrate Your Accomplishments | Alyson Stanfield of ArtBizCoach.com encourages artists to write down what they have achieved over the past year | 12 12 09 | Free | View In iTunes |
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49 |
Think Before You Tweet | Alyson Stanfield of ArtBizCoach.com encourages artists to consider what they are tweeting to the world | 5 12 09 | Free | View In iTunes |
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50 |
Schedule a Preview of Your Art | Alyson Stanfield of ArtBizCoach.com encourages artists to reward their collectors with a first viewing | 28 11 09 | Free | View In iTunes |
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51 |
Post Your Statement Strategically | Alyson Stanfield of ArtBizCoach.com says artist statements are more effective when placed next to the art | 14 11 09 | Free | View In iTunes |
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52 |
Hone Your Artist Statement | Alyson Stanfield of ArtBizCoach.com gives artists 5 tips for writing a more effective artist statement | 7 11 09 | Free | View In iTunes |
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53 |
Finish Off the Sale and Follow Up | Alyson Stanfield of ArtBizCoach.com tells artists what to include with a sale and what not to include at the transaction time | 31 10 09 | Free | View In iTunes |
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54 |
Trick and Treat Yourself | Alyson Stanfield of ArtBizCoach.com shares her tricks for completing tasks and gives ideas for treats to reward yourself. | 24 10 09 | Free | View In iTunes |
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55 |
Outline a Social Media Mission | Alyson Stanfield of ArtBizCoach.com says creating a mission for your various social media platforms will you from being overwhelmed | 17 10 09 | Free | View In iTunes |
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56 |
Prepare for the Holidays | Alyson Stanfield of ArtBizCoach.com gives tips for getting your holiday greetings out on time | 10 10 09 | Free | View In iTunes |
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57 |
Control Your Art Market | Alyson Stanfield of ArtBizCoach.com shares 6 ways artists can control their own art market | 3 10 09 | Free | View In iTunes |
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58 |
Resist the Urge to Be The Fixer | Alyson Stanfield of ArtBizCoach.com tells artists to focus on their own art and accept their artist-friends for where they are in their careers | 26 9 09 | Free | View In iTunes |
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59 |
Get Your Art Out of the Studio | Alyson Stanfield of ArtBizCoach.com encourages artists to exhibit more rather than waiting for the perfect opportunity | 19 9 09 | Free | View In iTunes |
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60 |
Believe in Your Art | Alyson Stanfield of ArtBizCoach.com tells artists to do their best work and have faith in it before they try to sell it | 12 9 09 | Free | View In iTunes |
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61 |
Plan for a Fruitful Meeting | Alyson Stanfield of ArtBizCoach.com gives artists 8 tips for a successful meeting | 5 9 09 | Free | View In iTunes |
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62 |
Organize a Marketing Salon | Alyson Stanfield of ArtBizCoach.com encourages artists to get out of the studio, get away from the computer, and get involved with other artists | 29 8 09 | Free | View In iTunes |
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63 |
Tweak Your About Page | Alyson Stanfield of ArtBizCoach.com encourages artists to inject their personality into their About pages and informal bios | 22 8 09 | Free | View In iTunes |
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64 |
Work on Your Biography | Alyson Stanfield of ArtBizCoach.com outlines an easy 3-part bio format for artists | 15 8 09 | Free | View In iTunes |
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65 |
Take a Deep Breath | Alyson Stanfield of ArtBizCoach.com shares a trick for letting off steam without losing your cool | 8 8 09 | Free | View In iTunes |
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66 |
Double Check Your Publicity Text | Alyson Stanfield of ArtBizCoach.com gives artists details to look for when publicizing their art openings and events | 1 8 09 | Free | View In iTunes |
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67 |
Shine the Spotlight on Someone Else | Alyson Stanfield of ArtBizCoach.com gives artists three ways to find content for their blogs and newsletters while building relationships | 25 7 09 | Free | View In iTunes |
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68 |
Contribute Your Talents to a Good Cause | Alyson Stanfield of ArtBizCoach.com tells artists to team up with a local celebrity to raise money for a favority charity | 18 7 09 | Free | View In iTunes |
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69 |
Take Over a Vacant Storefront--Legally | Alyson Stanfield of ArtBizCoach.com shares an idea for helping your community while helping yourself | 11 7 09 | Free | View In iTunes |
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70 |
Try Twitter | Alyson Stanfield of ArtBizCoach.com encourages artists to use Twitter to see what all the fuss is about | 4 7 09 | Free | View In iTunes |
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71 |
Include Prior Connections on Your Mailing List | Alyson Stanfield of ArtBizCoach.com urges artists not to dismiss contacts made in a prior career | 27 6 09 | Free | View In iTunes |
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72 |
Stop, and Then Get to Work | Alyson Stanfield of ArtBizCoach.com encourages artists to listen to their wise inner self | 20 6 09 | Free | View In iTunes |
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73 |
Ask for Sponsorship | Alyson Stanfield of ArtBizCoach.com shares guidelines when asking for cash or in-kind donations for your art organization | 13 6 09 | Free | View In iTunes |
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74 |
Listen, Read, Act, Repeat | Alyson Stanfield of ArtBizCoach.com asks artists to refrain from using the four most dangerous words in the English language | 6 6 09 | Free | View In iTunes |
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75 |
Don't Neglect Old-Fashioned Mail | Alyson Stanfield of ArtBizCoach.com comments on the benefits for using regular mail for your art career | 30 5 09 | Free | View In iTunes |
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76 |
Remember | Alyson Stanfield of ArtBizCoach.com shares short reminders for staying on track with your art business | 23 5 09 | Free | View In iTunes |
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77 |
Appraise an Online Gallery | Alyson Stanfield of ArtBizCoach.com gives artists things to look for when starting a relationship with a Web gallery | 16 5 09 | Free | View In iTunes |
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78 |
Identify (Only) the Next Action | Alyson Stanfield of ArtBizCoach.com shares a secret to help artists manage their tasks for a more productive day | 9 5 09 | Free | View In iTunes |
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79 |
Pack Your Presentation with Meaningful Content | Alyson Stanfield of ArtBizCoach.com gives artists four tips for developing content for their artist talks | 2 5 09 | Free | View In iTunes |
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80 |
Design Your PowerPoint Presentation | Alyson Stanfield of ArtBizCoach.com shares tips for keeping the presentation of your work focused on the art | 25 4 09 | Free | View In iTunes |
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81 |
Ignite the Fire in Your Belly | Alyson Stanfield of ArtBizCoach.com gives artists 6 ideas for igniting the flame for their art business | 18 4 09 | Free | View In iTunes |
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82 |
Give the Gallery What They Want | Alyson Stanfield of ArtBizCoach.com tells artists how to submit their art to galleries | 11 4 09 | Free | View In iTunes |
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83 |
Carve out Time for Online Networking | Alyson Stanfield of ArtBizCoach.com encourages artists to take control of their time and use social media to their advantage | 4 4 09 | Free | View In iTunes |
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84 |
Turn the Conversation Around | Alyson Stanfield of ArtBizCoach.com says artists should use questions to engage art viewers in a deeper conversation | 28 3 09 | Free | View In iTunes |
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85 |
Clean Out for Spring | Alyson Stanfield of ArtBizCoach.com gives artists 7 areas to clean out and clean off on the path to getting better organized | 21 3 09 | Free | View In iTunes |
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86 |
Return to Your Art | Alyson Stanfield of ArtBizCoach.com encourages artists to embrace a disciplined studio practice | 14 3 09 | Free | View In iTunes |
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87 |
Promote an Out of Town Event | Alyson Stanfield of ArtBizCoach.com shares ten suggestions for promoting an art event or exhibit from a distance | 7 3 09 | Free | View In iTunes |
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88 |
Slow Down and Get Your Email Blast Right | Alyson Stanfield of ArtBizCoach.com gives artists 6 steps for sending their email announcements, invitations, and newsletters | 28 2 09 | Free | View In iTunes |
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Seize This Opportunity | Alyson Stanfield of ArtBizCoach.com shares that now is the time for artists to be contacting their local museums with exhibit proposals | 21 2 09 | Free | View In iTunes |
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90 |
Introduce Yourself Politely | Alyson Stanfield of ArtBizCoach.com encourages artists to summon in-person networking skills to online networking for sites like Facebook and LinkedIn | 14 2 09 | Free | View In iTunes |
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91 |
Expand Your Online Marketing | Alyson Stanfield of ArtBizCoach.com encourages artists to enhance their Internet visibility through websites, blogs, email, and social networking | 7 2 09 | Free | View In iTunes |
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92 |
Show a Little Love to Your Community | Alyson Stanfield of ArtBizCoach.com encourages artists to use Valentine's Day to connect with the VIPs on their lists | 31 1 09 | Free | View In iTunes |
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93 |
Get People to Sell Your Art for You | Alyson Stanfield of ArtBizCoach.com suggests that affiliate programs might make it easy for artists to get help selling their art | 24 1 09 | Free | View In iTunes |
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94 |
Offer an Upgrade | Alyson Stanfield of ArtBizCoach.com tells artists they can make more money by offering upgrades and shows them how | 17 1 09 | Free | View In iTunes |
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95 |
Pitch Your Story to Magazines | Alyson Stanfield of ArtBizCoach.com gives artists suggestions for pitching their stories to magazines | 10 1 09 | Free | View In iTunes |
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Create a Brochure for Your Art | Alyson Stanfield of ArtBizCoach.com tells artists why they might need a brochure and what should go in it | 3 1 09 | Free | View In iTunes |
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Blast Off in the New Year | Alyson Stanfield of ArtBizCoach.com encourages artists to create a vision for the New Year | 28 12 08 | Free | View In iTunes |
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98 |
Tie Up Loose Ends | Alyson Stanfield of ArtBizCoach.com advises artists to use the next week to clean up incompletes and start fresh | 20 12 08 | Free | View In iTunes |
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99 |
Acknowledge Yourself and Celebrate | Alyson Stanfield of ArtBizCoach.com asks artists to take time out and write down their annual accomplishments | 13 12 08 | Free | View In iTunes |
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100 |
Be an Awesome Host or Hostess, Part 2 | Alyson Stanfield of ArtBizCoach.com gives artists some things to think when handling sales at an event | 6 12 08 | Free | View In iTunes |
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Be an Awesome Host or Hostess, Part 1 | Alyson Stanfield of ArtBizCoach.com gives artists a list of thirteen things to do to prepare for an open studio or holiday party | 29 11 08 | Free | View In iTunes |
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102 |
Exercise Your Gratitude Muscle | Alyson Stanfield of ArtBizCoach.com gives artists four ways to incorporate a gratitude practice for a more abundant art career and life | 22 11 08 | Free | View In iTunes |
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103 |
Nurture Your Community | Alyson Stanfield of ArtBizCoach.com encourages artists to build community for their art | 15 11 08 | Free | View In iTunes |
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104 |
Use Questioning Strategies to Engage Viewers | Alyson Stanfield of ArtBizCoach.com gives artists suggestions for using questions to engage and empower art viewers | 8 11 08 | Free | View In iTunes |
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105 |
Affirm Who You Will Be in This Economy | Alyson Stanfield of ArtBizCoach.com encourages artists to be strong and determined in this economic downturn | 1 11 08 | Free | View In iTunes |
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106 |
Spook Yourself into Action | Alyson Stanfield of ArtBizCoach.com scares artists for Halloween with a number of What If questions | 25 10 08 | Free | View In iTunes |
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107 |
Play Nice (Artist Ethics) | Alyson Stanfield of ArtBizCoach.com shows artists ten areas in which they should exhibit ethical behavior | 18 10 08 | Free | View In iTunes |
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108 |
Write a Better Blog Post | Alyson Stanfield of ArtBizCoach.com gives artists five tips for improving their blogging skills | 11 10 08 | Free | View In iTunes |
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109 |
Promote Your Art Consistently | Alyson Stanfield of ArtBizCoach.com tells artists that self-promotion is a routine, not a campaign | 4 10 08 | Free | View In iTunes |
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110 |
Gain Insight Into Art Career Success | Alyson Stanfield of ArtBizCoach.com gives artists three tips for looking at their art businesses differently | 27 9 08 | Free | View In iTunes |
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111 |
Draft a Winning Exhibit Proposal | Alyson Stanfield of ArtBizCoach.com gives advice for submitting a proposal for a proposal for an art exhibit | 20 9 08 | Free | View In iTunes |
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112 |
Submit a Proposal You're Proud Of | Alyson Stanfield of ArtBizCoach.com gives advice for submitting a proposal for an art commission | 13 9 08 | Free | View In iTunes |
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113 |
Donate Your Art Prudently | Alyson Stanfield of ArtBizCoach.com encourages artists to think about donating their art before they give | 6 9 08 | Free | View In iTunes |
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114 |
Assess the Risk | Alyson Stanfield of ArtBizCoach.com shares with artists a process for making decisions | 30 8 08 | Free | View In iTunes |
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115 |
Do not Shrink Your Mailing List Just Yet | Alyson Stanfield of ArtBizCoach.com gives artists a good example of why they should leave people on their mailing lists indefinitely | 23 8 08 | Free | View In iTunes |
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116 |
Lay Out Your Curriculum | Alyson Stanfield of ArtBizCoach.com encourages artists to continue to learn about art and to make their art stronger | 16 8 08 | Free | View In iTunes |
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117 |
Tweak Your Email Habits | Alyson Stanfield of ArtBizCoach.com shares with artists seven things to consider for proper email etiquette | 9 8 08 | Free | View In iTunes |
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118 |
Diversify: Do not Rely on One Sales Venue | Alyson Stanfield of ArtBizCoach.com gives artists steps toward diversifying their galleries, consultants, and other venues | 2 8 08 | Free | View In iTunes |
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119 |
Use (or Drop) Another Name for Your Art Business | Alyson Stanfield of ArtBizCoach.com explains to artists when it is the right time to use business names and when they should return to using their own names | 26 7 08 | Free | View In iTunes |
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120 |
Use Your Name for Your Art Business | Alyson Stanfield of ArtBizCoach.com says art history is a history of individuals, not of companies | 19 7 08 | Free | View In iTunes |
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121 |
Have a Sale with Class | Alyson Stanfield of ArtBizCoach.com gives artists ideas for having a sale without alienating buyers and gallery dealers | 11 7 08 | Free | View In iTunes |
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122 |
Treat Your Art Like It Belongs in a Museum | Alyson Stanfield of ArtBizCoach.com says you do not have to wear white gloves--just respect the art | 5 7 08 | Free | View In iTunes |
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123 |
Assume Nothing, Polish Your Communication | Alyson Stanfield of ArtBizCoach.com gives 4 tips for clear communication | 28 6 08 | Free | View In iTunes |
|
124 |
Say No With Grace | Alyson Stanfield of ArtBizCoach.com tells artists how they can start saying No while honoring their goals | 21 6 08 | Free | View In iTunes |
|
125 |
Start Promoting Your Art Exhibit Now, Part 3: Execute Your Plan | Alyson Stanfield of ArtBizCoach.com shares ideas for helping artists promote their exhibit well in advance | 14 6 08 | Free | View In iTunes |
|
126 |
Start Promoting Your Art Exhibit Now, Part 2: Break Down Tasks | Alyson Stanfield of ArtBizCoach.com gives artists 22 things they can do to promote their exhibit and build anticipation for an art opening | 6 6 08 | Free | View In iTunes |
|
127 |
Start Promoting Your Art Exhibit Now, Part 1: Describe It | Alyson Stanfield of ArtBizCoach.com gives artists the first step in promoting their exhibit and building anticipation for an art opening | 30 5 08 | Free | View In iTunes |
|
128 |
Remember | Alyson Stanfield of ArtBizCoach.com shares her annual Memorial Day list of things you want to remember for building an art business | 24 5 08 | Free | View In iTunes |
|
129 |
Take Yourself Seriously | Alyson Stanfield of ArtBizCoach.com shows you how to communicate that you are a professional artist so that others take you seriously | 17 5 08 | Free | View In iTunes |
|
130 |
Prioritize Your Life | Alyson Stanfield of ArtBizCoach.com gives you a way to make sure you accomplish what needs to be accomplished | 10 5 08 | Free | View In iTunes |
|
131 |
Perform a Blog Checkup | Alyson Stanfield of ArtBizCoach.com provides a quick checklist for artist blogs that have been neglected | 5 5 08 | Free | View In iTunes |
|
132 |
Perform a Web Site Checkup | Alyson Stanfield of ArtBizCoach.com provides a quick checklist for artist Web sites that have been neglected | 26 4 08 | Free | View In iTunes |
|
133 |
Emerge from a Slump | Alyson Stanfield of ArtBizCoach.com gives you ten things you can do to hasten your emergence from a slump or from burnout | 19 4 08 | Free | View In iTunes |
|
134 |
Create a Body of Work | Alyson Stanfield of ArtBizCoach.com gives her thoughts on what a body of work is and how you know when you have it for your art career | 13 4 08 | Free | View In iTunes |
|
135 |
Forgive Yourself | Alyson Stanfield of ArtBizCoach.com encourages artists to forgive themselves and move forward with their art careers | 5 4 08 | Free | View In iTunes |
|
136 |
Trade Spaces with Artists in Another Town | Alyson Stanfield of ArtBizCoach.com shares ideas for artists who want to show their art in other cities | 29 3 08 | Free | View In iTunes |
|
137 |
Snap Some Action Shots for Your Artist Web Site | Alyson Stanfield of ArtBizCoach.com gives artists ideas for the kinds of photos they can use of themselves online | 22 3 08 | Free | View In iTunes |
|
138 |
Ask | Alyson Stanfield of ArtBizCoach.com encourages artists to stay in control of their careers by asking | 17 3 08 | Free | View In iTunes |
|
139 |
Use Caution When Adding to Your Mailing List | Alyson Stanfield of ArtBizCoach.com gives guidelines for adding names--especially for email lists | 8 3 08 | Free | View In iTunes |
|
140 |
Master Your Digital Images | Alyson Stanfield of ArtBizCoach.com shares a list of things every artist should be able to do with digital images | 1 3 08 | Free | View In iTunes |
|
141 |
Unite Your E-Marketing Efforts | Alyson Stanfield of ArtBizCoach.com shows artists how to drive traffic from blogs to Web sites and from newsletters to blogs and Web sites | 23 2 08 | Free | View In iTunes |
|
142 |
Size Up the Competition | Alyson Stanfield from ArtBizCoach.com shows artists how to decide where they fit in and how to keep an eye on competitors | 16 2 08 | Free | View In iTunes |
|
143 |
Make Progress on Your Artist's Path | Alyson Stanfield from ArtBizCoach.com helps artist break down big visions into manageable steps | 9 2 08 | Free | View In iTunes |
|
144 |
Determine What You Want From Your Art Career | Alyson Stanfield from ArtBizCoach.com helps guide artists to finding a vision for their art careers | 2 2 08 | Free | View In iTunes |
|
145 |
Get More People to Sign Up for Your Artist Mailing List | Alyson Stanfield from ArtBizCoach.com gives you three guidelines for building your artist mailing list | 26 1 08 | Free | View In iTunes |
|
146 |
Decide What You Want from Your Art Exhibition | Alyson Stanfield from ArtBizCoach.com helps artists decide what they want from exhibiting their art | 19 1 08 | Free | View In iTunes |
|
147 |
Assess Juried Art Exhibitions Before Entering | Alyson Stanfield from ArtBizCoach.com gives artists a list of questions to ponder before spending time and money on juried art shows | 12 1 08 | Free | View In iTunes |
|
148 |
Put Your Art First | Alyson Stanfield from ArtBizCoach.com says artists should never choose marketing over making art | 7 1 08 | Free | View In iTunes |
|
149 |
Do What You Can for Your Art Career | Alyson Stanfield from ArtBizCoach.com says you need not be overwhelmed by all of the art marketing possibilities--you just need to prioritize | 31 12 07 | Free | View In iTunes |
|
150 |
Plan Your Wins | Alyson Stanfield from ArtBizCoach.com says you should not leave possible wins to chance, but should plan them in advance | 23 12 07 | Free | View In iTunes |
|
151 |
Celebrate Your Wins | Alyson Stanfield from ArtBizCoach.com provides a list of questions to help you remember your accomplishments. | 16 12 07 | Free | View In iTunes |
|
152 |
Master Your Mailing List | Alyson Stanfield from ArtBizCoach.com defines what a mailing list is for artists and when to use regular mail and email | 9 12 07 | Free | View In iTunes |
|
153 |
Negotiate Terms with an Art Gallery | Alyson Stanfield from ArtBizCoach.com discusses some of the artist-gallery fiduciary responsibilities | 2 12 07 | Free | View In iTunes |
|
154 |
Do Not Delay Your Mailing List | Alyson Stanfield from ArtBizCoach.com gives artists strategies for building a mailing list | 25 11 07 | Free | View In iTunes |
|
155 |
Post and Email Your News Release | Alyson Stanfield from ArtBizCoach.com tells artists how to use press releases to get the word out. | 18 11 07 | Free | View In iTunes |
|
156 |
Write a News Release | Alyson Stanfield from ArtBizCoach.com encourages artists to write news releases for their audience, not just for the press. | 13 11 07 | Free | View In iTunes |
|
157 |
Patch the Hole in Your Wallet | Alyson Stanfield from ArtBizCoach.com encourages artists to get real with their finances | 6 11 07 | Free | View In iTunes |
|
158 |
Spook Yourself With "What If?" | Alyson Stanfield from ArtBizCoach.com spooks artists into art marketing action | 30 10 07 | Free | View In iTunes |
|
159 |
Pick Apart an Art Installation | Alyson Stanfield from ArtBizCoach.com shows artists how to look at other exhibitions to make them better curators of their own work | 23 10 07 | Free | View In iTunes |
|
160 |
Shake Things Up With Another Artist Statement | Alyson Stanfield from ArtBizCoach.com shares why one artist statement might not be enough . | 15 10 07 | Free | View In iTunes |
|
161 |
Straighten Out Your Artist Bio and Statement | Alyson Stanfield from ArtBizCoach.com tells you the difference between an statement and bio and gives you suggestions for both. | 8 10 07 | Free | View In iTunes |
|
162 |
Get Real With Your E-mail, Part 2 | Alyson Stanfield from ArtBizCoach.com gives you her thoughts on how to stay sane when the emails are flooding your inbox. | 1 10 07 | Free | View In iTunes |
|
163 |
Get Real With Your E-mail | Alyson Stanfield from ArtBizCoach.com gives you her thoughts on how to stay sane when the emails are flooding your inbox.. | 24 9 07 | Free | View In iTunes |
|
164 |
Believe in Your Art Proposal | Alyson Stanfield from ArtBizCoach.com shares tips for a winning public art proposal. | 14 9 07 | Free | View In iTunes |
|
165 |
Deconstruct a Blog | Alyson Stanfield from ArtBizCoach.com walks you through an exercise to make your artist blog better | 10 9 07 | Free | View In iTunes |
|
166 |
Seduce Your Art Viewers | Alyson Stanfield from ArtBizCoach.com discusses how to powerfully attract viewers for your art. | 1 9 07 | Free | View In iTunes |
|
167 |
Relish Marketing Routines for Your Art Career | Alyson Stanfield from ArtBizCoach.com gives artists a list of seven routines they can implement to build their careers. | 28 8 07 | Free | View In iTunes |
|
168 |
Assess Art Venues | Alyson Stanfield from ArtBizCoach.com gives artists a list of items to consider when looking at potential art venues. | 19 8 07 | Free | View In iTunes |
|
169 |
Discover Art in Your Own Backyard | Alyson Stanfield from ArtBizCoach.com encourages you to explore the art in your community. | 13 8 07 | Free | View In iTunes |
|
170 |
Protect Your Art Career | Alyson Stanfield from ArtBizCoach.com gives you a list of nine ways to prepare for an emergency | 5 8 07 | Free | View In iTunes |
|
171 |
Gather Your Artist Brillance | Alyson Stanfield from ArtBizCoach.com gives you ideas for unstructured writing about your art. | 28 7 07 | Free | View In iTunes |
|
172 |
Work on Your Artist Stories | Alyson Stanfield from ArtBizCoach.com invites you to tell more intriguing stories about your art. | 22 7 07 | Free | View In iTunes |
|
173 |
Break Away from the (Artist) Peloton | Alyson Stanfield from ArtBizCoach.com encourages artists to steal some of the spotlight for themselves. | 14 7 07 | Free | View In iTunes |
|
174 |
Get Ready For Museums, Part 2 | Alyson Stanfield from ArtBizCoach.com shares information on how art museums operate and how artists might fit in. | 7 7 07 | Free | View In iTunes |
|
175 |
Get Ready For Museums, Part 1 | Alyson Stanfield from ArtBizCoach.com shares information on how art museums operate and how artists might fit in. | 30 6 07 | Free | View In iTunes |
|
176 |
Search for Validation for Your Art | Alyson Stanfield from ArtBizCoach.com encourages artists to find cheerleaders for their art. | 27 6 07 | Free | View In iTunes |
|
177 |
Notice Things as an Artist | Alyson Stanfield from ArtBizCoach.com shows artists how they can benefit from noticing the ordinary. | 19 6 07 | Free | View In iTunes |
|
178 |
Dodge an Identity Crisis | Alyson Stanfield from ArtBizCoach.com gives artists five good reasons for titling their artwork. | 12 6 07 | Free | View In iTunes |
|
179 |
Remember These Things for Your Art Career | Alyson Stanfield from ArtBizCoach.com shares art career reminders in this special Memorial Day podcast. | 29 5 07 | Free | View In iTunes |
|
180 |
Assume Power as an Artist | Alyson Stanfield from ArtBizCoach.com tells artists they really do have control of their careers. | 22 5 07 | Free | View In iTunes |
|
181 |
Check Your Financial Health | Alyson Stanfield from ArtBizCoach.com encourages artists to get real with their finances. | 15 5 07 | Free | View In iTunes |
|
182 |
Evaluate Your Artist Business Cards | Alyson Stanfield from ArtBizCoach.com discusses artists' business cards: what they look like, what's on them, and how to print them. | 8 5 07 | Free | View In iTunes |
|
183 |
Create a Master Resume for Your Art Career | Alyson Stanfield from ArtBizCoach.com discusses your artist's resume. | 27 4 07 | Free | View In iTunes |
|
184 |
Nail Your Art Prices | Alyson Stanfield from ArtBizCoach.com discusses how to get your art pricing on track. | 21 4 07 | Free | View In iTunes |
|
185 |
Share, Don't Sell Your Artwork | Alyson Stanfield from ArtBizCoach.com discusses why you should get excited about your work and share it with the world. | 17 4 07 | Free | View In iTunes |
|
186 |
Spice Up Your Artist Bio | Alyson Stanfield from ArtBizCoach.com discusses why you should inject colorful language into your artist bio. | 9 4 07 | Free | View In iTunes |
|
187 |
Interview Yourself | Alyson Stanfield from ArtBizCoach.com discusses what artists should do when asked to profile themselves | 2 4 07 | Free | View In iTunes |
|
188 |
Strengthening Your Artist Brand and Image | Alyson Stanfield from ArtBizCoach.com discusses what an artist brand is and why it's important | 28 3 07 | Free | View In iTunes |
|
189 |
Alyson Stanfield discusses blogging with Margret Short | Alyson Stanfield from ArtBizCoach.com interviews artist Margret Short to find out how she has used her blog to generate enthusiasm about an ongoing project and upcoming art exhibit. | 27 2 07 | Free | View In iTunes |
| Total: 189 Episodes |
Customer Reviews
Useful tips and tricks
I like this podcast a lot and find it invaluable as a working, self-representing artist. Alyson gives some really good advice that is not only easy to understand but also easy to implement, even if business isn't your strong point. Everything you get in the podcast is also covered in a post on the blog, which is a bit of a double edged sword. It does reinforce the blog information as the podcast tends to come in a day or two after you've read the post that goes with it, but also if you're a regular reader of the blog it can make the podcast a little redundant. That said, even if you've read about it, sometimes you need to *hear* it as well for it to sink in and Alyson has a pleasant voice for a podcaster that doesn't grate on you or bore you to tears. If there was perhaps a little more in-depth content here and there, or maybe the occassional podcast-only content I would deifnitely bump it up from 4 to 5 stars (and actually if there had been a 4.5 star option I would have given it that!)
Every Artist's Answer
I take my hat off to Aylson Stanfield. She has put in a huge amount of work to provide artists with useful and practical information on how to marketing your artwork. Even better, it's step by step, so each podcast takes you through a procedure, which, if followed, cannot fail to help sell your art.
I know Alyson blogs the information too, but I don't have the time, nor the inclination to read blogs. It's great to have a podcast that I can download and listen to in the car, on public transport, sitting in a cafe etc. I'm also carrying the information with me wherever I am and can replay whenever I want.
Thanks Alyson.
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