The Authority Marketing Podcast
By Ian Brodie
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Podcast Description
The Authority Marketing Podcast shows you how to win clients by establishing yourself as an authority in your field. It features interviews with leading consultants and coaches on how they built their authority position in their niche.
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1 |
Robert Craven Interview | We're back with another Authority Marketing Podcast interview. This interview with speaker and MD of The Director's Centre, Robert Craven covers Authority Marketing from two angles. The first is how Robert established himself as an authority in the field of entrepreneurship (the Financial Times recently called Robert "The Entrepreneurs' Guru"). We also touch on some of the concepts from Robert's recent book Grow Your Service Firm (http://www.robert-craven.com/GYSF.php) which contains a ton of practical advice for service professionals on how to build an expertise based business. (http://www.ianbrodie.com/images/podcast-icon.jpg)Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about Robert and his work helping entrepreneurs and services businesses achieve rapid growth, head over to: www.robert-craven.com (http://www.robert-craven.com) | 16 11 11 | Free | View In iTunes |
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2 |
Jane Mason Interview | Our next Authority Marketing podcast is with Jane Mason, founder and director of Virtuous Bread. Jane's probably not as well known (yet) as some of our previous interviewees - but within a year of founding Virtuous Bread she's gone from a standing start to being fully booked and having a waiting list of people wanting to work with her. She's proof that you can apply the principles of Authority Marketing to grow your business - even if you don't have a best selling book under your belt. She's built a business based on her expertise in strategy consulting, her love of breadmaking, and her passion for building communities tbased on positive and progressive relationships. Jane's used a very focused approach to establish her business, marketing to infuential opinion leaders in her field. She's harnessed social media and the power of relationships. And she's turned her website into more than just a resource for all things bread - it's a community hub where people go to learn, to get involved, and to be entertained. But it wasn't all plain sailing. In the interview Jane's very honest about the doubts she had early on - ones I'm sure will be familiar to most listeners. But by establishing a supportive network of friends and associates she pushed through the doubts to make her business a success. There's a lot to learn from this interview - and an inspiring story to hear - enjoy! (http://www.ianbrodie.com/images/podcast-icon.jpg)Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about Jane and Virtuous bread, head over to: www.virtuousbread.com (http://www.virtuousbread.com) | 12 6 11 | Free | View In iTunes |
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3 |
John Seddon Interview | (http://www.ianbrodie.com/images/johnseddon.jpg)John Seddon is a global authority on systems thinking in service organisations. Often controversial, always outspoken - John has been championing systems thinking for nearly three decades. He's a fierce critic of piecemeal government reform and top down target setting and often clashes with what he calls the "toolhead" proponents of Lean. He's not everyone's cup of tea - he even has "hate" websites dedicated to criticising him. But he's built his reputation and authority to the level where, certainly in the UK, if you want to take a systems thinking approach to transforming your service organisation, John is almost always the first person you'll call. In this podcast John talks about how (almost accidentally) he got started in the field of systems thinking. How he built his expertise and his reputation. Some of the branding mistakes he made along the way. And his advice for consultants and other professionals wanting to take the authority route to building their business. (http://www.ianbrodie.com/images/podcast-icon.jpg)Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about John, his business Vanguard Consulting, and to get hold of resources on systems thinking, you can just google "John Seddon" or head straight to: http://www.systemsthinking.co.uk/ (http://www.systemsthinking.co.uk/home.asp) | 7 4 11 | Free | View In iTunes |
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4 |
Drayton Bird Interview | What can I say about Drayton Bird that hasn't already been said? The legendary David Ogilvy said "he knows more about direct marketing than anyone in the world". Sir Martin Sorrell, founder of WPP called him a "wise and wily marketer". Ken McCarthy, the founding father of internet marketing called him simply a "genius". So how did he get to this point? How did he build his authority as a direct marketer and copywriter to the point where even the experts come to learn from him? In this interview, Drayton reveals the simple (but of course, far from easy) secrets of his success in direct marketing. He talks about how he got started, how he got his first job in advertising, some of his famous successes and painful disasters. And he shares his advice on what it takes to build a position as an authority in your field. For a consultant or coach looking to raise their profile and begin to get clients looking for them, it's absolute gold dust. A quick warning for the faint of heart - Drayton does swear a bit in the interview! (http://www.ianbrodie.com/images/podcast-icon.jpg)Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about Drayton and to get a free copy of his 101 helpful marketing ideas, head over to http://www.draytonbirdcommonsense.com (http://www.draytonbirdcommonsense.com/) | 28 3 11 | Free | View In iTunes |
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5 |
Greg Alexander Interview | Greg Alexander, CEO of Sales Benchmark Index and leading authority on improving sales performance using benchmarking explains how he found his niche and became the leader in this field. This is the third in a series of interviews with leading authorities and experts from the world of consulting and coaching. Greg is recognised globally through his books Topgrading for Sales, Making the Number and The CEOs Guide to Getting More Out of the Sales Force. He reveals some surprising findings from his research into where senior executives look to find the "go to" expert in a field (hint: it's not google) and his recommendations for how to build your authority. (http://www.ianbrodie.com/images/podcast-icon.jpg)Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about Greg and SBI and their work on salesforce performance, head over to: http://blog.salesbenchmarkindex.com/ (http://blog.salesbenchmarkindex.com/) Enjoy! | 15 3 11 | Free | View In iTunes |
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6 |
Charles Green Interview | Charles Green, leading authority on Trust in Business explains how he found his niche and grew his reputation. This is the second in a series of interviews with leading authorities and experts from the world of consulting and coaching. Charlie is recognised globally for his expertise on Trust - yet as he explains in the interview, he didn't set out with the deliberate intention of building an authority position in this area. However, the approaches he "accidentally" used are certainly ones that aspring authorities can reproduce to build their reputations. (http://www.ianbrodie.com/images/podcast-icon.jpg)Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about Charlie and his work on trust and professional services, head over to: http://trustedadvisor.com/ (http://trustedadvisor.com/) Enjoy! | 19 2 11 | Free | View In iTunes |
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7 |
Tom Searcy Interview | (http://www.ianbrodie.com/images/tomsearcy.jpg)Tom Searcy explains how he established himself as an authority in the field of Winning Big Sales. This is the first in a series of interviews with leading authorities and experts from the world of consulting and coaching. The purpose of the interviews is to identify how they established themselves as authorities in their fields. What marketing strategies they used (or whether it happened by accident). What their advice is for other budding experts who want to build a reputation as a leading authority. This first interview is with Tom Searcy who many of you will know as the author of Whalehunting and RFPs Suck! Tom's recognised globally as a leader when it comes to winning big sales. Tom's been touring Europe running seminars for senior executives as part of establishing a European office in Switzerland. I caught up with him in a coffee shop in Manchester - so apologies in advance for the background noise on the audio. The content is excellent though. (http://www.ianbrodie.com/images/podcast-icon.jpg)Click here to subscribe to the Authority Marketing podcasts in iTunes. To find out more about Tom and his work on winning big sales, head over to: http://www.huntbigsales.com ( http://www.huntbigsales.com) There are some great resources there: articles, blog posts, podcasts, etc. Enjoy! | 12 2 11 | Free | View In iTunes |
| Total: 7 Episodes |
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