Brighter Marketing Tips and Techniques
By Joanne Morley - Marketing experts and marketing bloggers
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Podcast Description
Join Brighter Marketing to hear all of my marketing ideas and marketing tips from my marketing blog. Learn some great insider marketing techniques and even if you are new to marketing you will get some marketing inspiration to make your marketing a success. Great marketing tips and ideas that you won't find any where else.
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E51 - Brighter Marketing - Making Marketing Perfect | How people spend too much time on the 20% of their marketing. I work by the 80/20 rule in that if the project s 80% there it goes live and I worry about the other 20% later | 24 2 12 | Free | View In iTunes |
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2 |
E50 - Brighter Marketing - Direct Marketing Ideas | Here are some great ideas for creative direct mail that can achieve much more than just a simple sales letter. | 22 2 12 | Free | View In iTunes |
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3 |
E49 - Brighter Marketing - Marketing Coachin | Finding a mentor or a marketing coach can do wonders for the success of your marketing. it helps you understand what works and what doesn't and gets you on the fast track to marketing success. | 20 2 12 | Free | View In iTunes |
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4 |
E48 - Brighter Marketing - Marketing Success Needs Focus | For your marketing to be successful you need to make sure that it is focused and has a strong call to action. Better to send out 5 campaigns than 5000 to a very targeted audience. | 16 2 12 | Free | View In iTunes |
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5 |
E47 - Brighter Marketing - Customer Focused Copy | It's important that you focus on YOU and not ME when you are writing marketing cpy | 14 2 12 | Free | View In iTunes |
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6 |
E46 - Brighter Marketing - Client Loyalty Tips | Here are some simple tips to keep your clients loyal and buying from you. | 17 1 12 | Free | View In iTunes |
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7 |
E45 - Brighter Marketing - Exceptional Customer Service | How the customer service at a London hotel made all the difference to a marketing course I ran, and how you can do the same for your business. | 16 1 12 | Free | View In iTunes |
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8 |
E44 - Brighter Marketing - What's Your Company Marketing IQ | Listen to these simple questions to make sure that your marketing is on on the right track and that all the managers are working together to make marketing work | 13 1 12 | Free | View In iTunes |
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9 |
E43 - Brighter Marketing - Marketing State of Mind | It's really important to be in the right state of mind for your marketing. Listen to this simple tip to get you in the right frame of mind to make your marketing a success. | 12 1 12 | Free | View In iTunes |
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10 |
E42 - Brighter Marketing - Tips for Choosing a Marketing Agency | Here are some great tips to help you when selecting a marketing agency to help you with your marketing, internet or design needs. | 11 1 12 | Free | View In iTunes |
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11 |
E41 - Brighter Marketing - Customer Focused Copy | Using YOU instead of WE can have a big impact on the success of your marketing copy, make sure that you take more time to use YOU in your marketing copy | 10 1 12 | Free | View In iTunes |
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12 |
E40 - Brighter Marketing - 6 Landing Page Tips | Here are 6 landing page tips to give you some inspiration for creating landing pages that convert and keep prospective customers involved | 9 1 12 | Free | View In iTunes |
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13 |
E39 - Brighter Marketing - What is Marketing? | Some thoughts on what marketing is and what it can and can't do for you. | 9 12 11 | Free | View In iTunes |
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14 |
E38 - Brighter Marketing - Top Ten Marketing Mistakes | Here are the top ten marketing mistakes you really don't want to make and how to fix them if you have made them. | 8 12 11 | Free | View In iTunes |
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15 |
E37 - Brighter Marketing - Thinking Too Much | Sometimes you just need to take action and stop thinking about what marketing might and might not work. | 7 12 11 | Free | View In iTunes |
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16 |
E36 - Brighter Marketing - Take Marketing Action | Why it is important to take action, knowing about marketing is not enough. You need to make sure you are taking marketing actions each and every day if you want your marketing to succeed. | 6 12 11 | Free | View In iTunes |
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17 |
E35 - Brighter Marketing - Spring Clean Marketing Tips | 5 great marketing tips to give your marketing a spring clean and get your marketing going again. | 5 12 11 | Free | View In iTunes |
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18 |
E34 - Brighter Marketing - Simple Greek Marketing Strategy | Discover how a restaurant in Greece developed a simple but effective marketing strategy to keep their restaurant full, night after night. | 2 12 11 | Free | View In iTunes |
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E33 - Brighter Marketing - Show Customers You Care | Show your customers that you care otherwise they will go elsewhere. This is all about how to make sure you keep the customers you have loyal to you and market to them effectively. | 1 12 11 | Free | View In iTunes |
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20 |
E32 - Brighter Marketing - Scarcity Sells | Learn how making things scarce can help improve your marketing and increase your sales. | 30 11 11 | Free | View In iTunes |
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21 |
E31 - Brighter Marketing - Sample Marketing Plan | Here is a really simple marketing plan that you can use to market your products and services. | 29 11 11 | Free | View In iTunes |
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22 |
E30 - Brighter Marketing - Old School Marketing | Great podcast on how you need to make sure that you look at all forms of marketing from direct mail to referrals and not just focus on the Internet. | 28 11 11 | Free | View In iTunes |
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23 |
E29 - Brighter Marketing - Mummy Brand - A Modern Brand Fable | Joanne discovers how easy is for your brand to be dropped overnight has he daughter, dropped her in favour of another brand, her friends and school life. Some important marketing lessons about how you need to keep in touch with your customers and their requirements. | 25 11 11 | Free | View In iTunes |
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24 |
E28 - Brighter Marketing - Marketing Strategy from a Dog | How taking a dog for a walk gave one blogger realise that he might have been too focused on one aspect of his marketing and how you need to make sure that your eyes are wide open to all the marketing possibilities around you. | 24 11 11 | Free | View In iTunes |
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E27 - Brighter Marketing - Marketing Positioning | Making sure that you products and services are positioned effectively is important. They need to connect with your customers and prompt them to take action. | 23 11 11 | Free | View In iTunes |
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26 |
E26 - Brighter Marketing - Marketing Planning- Take Action | This is all about how important it is to take action . Having a marketing plan is great, but if it sits on a shelf gathering dust then you aren't going to get any results. You need to take action and implement you marketing plan. | 22 11 11 | Free | View In iTunes |
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27 |
E25 - Brighter Marketing - Marketing Non Essentials | This podcast is all about those small things that you can do that can make a big difference to your marketing. They might not be essential, but they are things that create a good impression about your business and your brand. | 21 11 11 | Free | View In iTunes |
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28 |
E24 - Brighter Marketing - Marketing in a Recession | This is all about how to make the most of your marketing budget and stay focused in the current economic climate | 18 11 11 | Free | View In iTunes |
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29 |
E23 - Brighter Marketing - Marketing Fitness | Discover why it is important to be marketing fit and keep your marketing fitness levels up and how Joanne discovered that if you're not fit for whatever it is that you want to do in life, it can cause you some problems. | 17 11 11 | Free | View In iTunes |
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30 |
E22 - Brighter Marketing - Marketing Creativity Roger Banister | Find out what Roger Banister who broke through the mile world record in the 1950s has to do with creativity. | 16 11 11 | Free | View In iTunes |
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31 |
E21 - Brighter Marketing - Marketing Creativity and Speed | How breaking through barriers is the key to creative work, and how by believing something is possible can make a big difference to the marketing ideas that you have. | 15 11 11 | Free | View In iTunes |
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32 |
E20 - Brighter Marketing - Marketing Creativity | This episode is all about how to break out of your habits so that the marketing you develop is more creative and bursting full of creativity instead of doing the same old things. | 14 11 11 | Free | View In iTunes |
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33 |
E19 - Brighter Marketing - Marketers Sell Hope | This is all about what you are really selling and why understanding why people really buy is the secret to really great marketing. | 11 11 11 | Free | View In iTunes |
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34 |
E18 - Brighter Marketing - Little Things Make a Big Difference | This podcast is all about how the little things make a massive difference when you are promoting your products and services,And how just by making some small changes to the way you do things can make your marketing stand out from the crowd. | 10 11 11 | Free | View In iTunes |
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35 |
E17 - Brighter Marketing - Landing Page Basics | Making sure that you get your landing page right can make the all the difference in the world to your marketing conversions. So here are some tips to make sure that your landing page sells | 9 11 11 | Free | View In iTunes |
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36 |
E16 - Brighter Marketing - How to Increase Business by Showing Your Appreciation | Some simple tips on how to make sure that you appreciate customers and how this simple act can mean that they will refer more customers to you. | 8 11 11 | Free | View In iTunes |
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37 |
E15 - Brighter Marketing - Headlines Matter | The importance of headlines in marketing and how they can make a big difference to the success of your marketing campaigns. | 7 11 11 | Free | View In iTunes |
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38 |
E14 - Brighter Marketing - Getting New Customers | Some simple ways of getting new customers from the ones you already have, with a great example from LIz Earle a cosmetic company who knows a thing or to about customer service and getting new customers. | 4 11 11 | Free | View In iTunes |
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39 |
E13 - Brighter Marketing - Doom and Gloom? | How to make sure that you don't fall into the trap of thinking that everything is wrong with the world and to give up on doing marketing. This podcast looks at what's right with the world to put you in a positive frame of mind. | 3 11 11 | Free | View In iTunes |
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E12 - Brighter Marketing - Don't Forget Existing Clients | Sometimes in the rush to get new clients you forget to keep the ones you have loyal. Here are some thoughts on how to keep the clients you have from going elsewhere, | 2 11 11 | Free | View In iTunes |
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E11 - Brighter Marketing - Does Marketing Need to be Pushy | Thoughts on how push or persuasive your marketing needs to be and why sometimes less is more when it comes to marketing that gets results. | 1 11 11 | Free | View In iTunes |
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42 |
E10 - Brighter Marketing - Direct Mail Stop and Think | A simple tip to make sure that your direct mail hits the spot and gets the recipient to take action | 31 10 11 | Free | View In iTunes |
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43 |
E09 - Brighter Marketing - Direct Mail Mistakes | Highlights a very poor piece of direct mail and what to look out for to make sure that your direct mail gains attention and gets people to take action. | 28 10 11 | Free | View In iTunes |
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44 |
E08 - Brighter Marketing - Cheap Way of Finding New Customers | Some simple advice on how to find new customers that are sat right underneath your nose with minimal effort | 27 10 11 | Free | View In iTunes |
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45 |
E07 - Brighter Marketing - Buyology-It's all in the Mind | An introduction to the emotion and psychology at work behind all marketing. | 26 10 11 | Free | View In iTunes |
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46 |
E06 - Brighter Marketing - Brand Failures | The reputation of your brand is extemely important, and with this in mind. we thought we would share this email that we received recently from one of our suppliers, that highlights a real brand failure. We tell you why marketing letters like this should never be sent. | 25 10 11 | Free | View In iTunes |
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47 |
E05 - Brighter Marketing - Bite Sized Marketing Content | A look at how to make your marketing campaigns easy to access using bite sized content that clients can take a look at quickly and easily. Giving them the information they need about your products and services quickly and easily. | 24 10 11 | Free | View In iTunes |
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48 |
E04 - Brighter Marketing - All Work And No Play Makes Marketing Dull | Discover that sometimes for you to be creative, and come up with new marketing ideas you have to take some time out just play and open your mind up to new ideas. | 21 10 11 | Free | View In iTunes |
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49 |
E03 - Brighter Marketing - A Marketing Classic | Find out why it is important to keep your marketing messages simple with a classic quote from Jack Trout a marketing professional who knew a thing or to about how to position your products and services effectively | 19 10 11 | Free | View In iTunes |
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50 |
E02 - Brighter Marketing - 5 Tips for Writing Marketing Articles | Simple tips to keep in mind when you are writing marketing articles to make sure they engage your audience and connect with them. It's important to make sure that you focus on their needs and not your own to get a bigger marketing impact | 17 10 11 | Free | View In iTunes |
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51 |
E01 - Brighter Marketing - 5 Simple Ways to Boost your Marketing Effectiveness | Here are 5 great marketing tips to give you some marketing inspiration and ideas to improve the success of your marketing campaigns from Joanne and Siobhan at Brighter Marketing. | 15 10 11 | Free | View In iTunes |
| Total: 51 Episodes |
- Free
- Category: Management and Marketing
- Language: English
- © All Rights Reserved. Brighter Marketing 2011
