Internet Marketing: Insider Tips and Advice for Online Marketing
By SiteVisibility
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Podcast Description
Listen to the UK’s most popular internet marketing podcast downloaded by over half a million people. A series of insider tips and practical advice on how to get the best from Digital and Search Engine Marketing, brought to you by a team of experts from SiteVisibility and other leading digital agencies. We share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement. We interview some of the most respected marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss and Google endorsed analytics expert Avinash Kaushik. Produced & co-hosted by Andy White Find out more about the show at http://www.internetmarketingpodcast.org or http://www.sitevisibility.co.uk
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Actionable Insights from Google Analytics – Podcast Episode #168 | In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing a number of insights you can learn from Google Analytics and how to action them. Among others, they’re discussing questions you should ask yourself, like “What pages do I need to improve and why?”; “Which mobile devices is my site broken on?”; “What blog post should I write next?”; “Should I build an Apple or Android App?”; and “Which cities should I target?”. Google Analytics Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyActionable Insights from Google Analytics – Podcast Episode #168 Related posts: Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 Google Analytics Revisited – Podcast Episode #42 My Favourite Google Analytics Reports- Podcast Episode #85 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyActionable Insights from Google Analytics – Podcast Episode #168 Related posts: Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 Google Analytics Revisited – Podcast Episode #42 My Favourite Google Analytics Reports- Podcast Episode #85 | 22 5 12 | Free | View In iTunes |
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The Best of BrightonSEO – Podcast Episode #167 | In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through the key message which came through during BrightonSEO. As you might imagine, what Google might do next and the changes they’ve made to Analytics was a hotly debated topic. Additionally, the future of structured data and how it will affect how people use the internet, microformats and schema.org, the importance of authors to content and how to use online PR most effectively were also some of the topics discussed at the April event. You can read more about BrightonSEO on our blog, and you can watch our top five BrightonSEO videos as well. If you’d like to attend the next one, you can join the mailing list so you don’t miss any announcements. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Best of BrightonSEO – Podcast Episode #167 Related posts: BrightonSEO- Podcast Episode #132 BrightonSEO Competition Announcement – Podcast Episode #156.5 Things We Learned At BrightonSEO – Podcast Episode #116 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Best of BrightonSEO – Podcast Episode #167 Related posts: BrightonSEO- Podcast Episode #132 BrightonSEO Competition Announcement – Podcast Episode #156.5 Things We Learned At BrightonSEO – Podcast Episode #116 | 15 5 12 | Free | View In iTunes |
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International SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166 | In this episode of the Internet Marketing Podcast, Kelvin is talking with Bas van den Beld about the do’s and don’ts of international search. They’re going through the importance of remembering the differences between the search engines operating in different countries, as well as how the different markets within Europe require different strategies. Find out more about Bas. State of Search Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyInternational SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166 Related posts: Taking Over the World with International Digital Marketing – Podcast Episode #152 Online Branding Podcast Special – Including an Interview with Neil Crofts – Podcast Episode #52 SMX London Podcast Interview With Rand Fishkin from SEOmoz, Lyndon Antcliff & Ciaran Norris – Podcast Episode #49 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyInternational SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166 Related posts: Taking Over the World with International Digital Marketing – Podcast Episode #152 Online Branding Podcast Special – Including an Interview with Neil Crofts – Podcast Episode #52 SMX London Podcast Interview With Rand Fishkin from SEOmoz, Lyndon Antcliff & Ciaran Norris – Podcast Episode #49 | 8 5 12 | Free | View In iTunes |
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Google’s Penguin Update – Podcast Episode #165 | In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines. We’ve also written a blog post about it, so feel free to comment there or here, or in SiteVisibility’s LinkedIn group if you’ve got any questions or concerns about Google’s latest change. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGoogle’s Penguin Update – Podcast Episode #165 Related posts: Google’s Panda (Farmer) Update – Podcast Episode #108 Jonathan Stewart’s Google Panda Update Case Study – Podcast Episode #136 A ban on Online Gambling – Podcast Episode #29 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGoogle’s Penguin Update – Podcast Episode #165 Related posts: Google’s Panda (Farmer) Update – Podcast Episode #108 Jonathan Stewart’s Google Panda Update Case Study – Podcast Episode #136 A ban on Online Gambling – Podcast Episode #29 | 1 5 12 | Free | View In iTunes |
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Social Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 | In this special episode of the Internet Marketing Podcast, Kelvin is interviewing Nichola Stott of the Media Flow. They’re both speaking at this year’s iGaming Super Show. Among other things, they’re talking about the use of social media in the iGaming sector, including whether affiliates understand social media, how to build your brand with the help of social media, and the growing importance of Google+. The iGaming Super Show is the biggest online gambling events of its kind. With over 2500 delegates attending and four conference streams, this is a great opportunity for marketers to learn the ins and out of this booming industry, including market specific SEO, social, PPC and marketing strategies. Held on the 22nd to the 25th of May in Dublin, Ireland, the event has some great features to help you navigate the iGaming waters, including 1 to 1 workshops with industry professionals, over 100 exhibitors happy to introduce you to the business, speed networking sessions and over 46 confirmed speakers, from the biggest iGaming CEOs to marketing experts of some of the biggest brands. A great opportunity for anyone interested in this growing an exciting sector. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 Related posts: How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 How To Get A Book Deal Through Social Media – Clare Evans Interview – Podcast Episode #72 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 Related posts: How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 How To Get A Book Deal Through Social Media – Clare Evans Interview – Podcast Episode #72 | 26 4 12 | Free | View In iTunes |
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Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 | In this episode of the Internet Marketing Podast, Kelvin is interviewing Chris Lee, MD of Planet Content and a specialist in Online PR. Chris, a specialist in online pr, is leading one of the BrightonSEO workshops “PR: Closing the loop on SEO & social media”. They’re discussing the importance of understanding how SEO works to understand online PR, and why it’s important, as well as how to properly pitch your stories to journalists, knowing what the bigger story is, and the challenging relationship between journalists and PRs. They’re also discussing the effect the introduction of the Facebook timeline will have on businesses. Chris Lee BrightonSEO workshops Toluna Facebook Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyOnline PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 Related posts: Social Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyOnline PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 Related posts: Social Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84 | 27 3 12 | Free | View In iTunes |
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Getting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162 | In this episode of the Internet Marketing Podcast, Kelvin is interviewing Paul Skelton from Internet Retailing Expo. This is a special episode as we are media partners of the IRX happening on 21st and 22nd March. If you’re interested in mobile commerce, you can still register for tickets to the show and there is a special mobile track happening the second day of the conference, which is happening at the Birmingham NEC. Kelvin and Paul are discussing the growth of mobile commerce, and how to get into it, as well as what to evaluate when considering your mobile audience, and whether apps are better then mobile sites, or if responsive website are better. Internet Retailing Expo, 21st-22nd March Paul Skelton’s book “M-Commerce” Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGetting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162 Related posts: Facebook for Dummies with Paul Dunay – Podcast Episode #115 Online Branding Podcast Special – Including an Interview with Neil Crofts – Podcast Episode #52 Introduction to E-Commerce Podcast Episode #17: Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGetting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162 Related posts: Facebook for Dummies with Paul Dunay – Podcast Episode #115 Online Branding Podcast Special – Including an Interview with Neil Crofts – Podcast Episode #52 Introduction to E-Commerce Podcast Episode #17: | 15 3 12 | Free | View In iTunes |
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The Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161 | In this episode of the Internet Marketing Podcast, Kelvin interviewed Danny Sullivan, the editor-in-chief of Search Engine Land and the organiser of events like the Search Marketing Expo. They were talking about the many changes in the world of Search over the past few months, Google+ and Search Plus Your World and other changes at Google, the future of search engines, and privacy policies among other things. Danny will be speaking at SMX London, 15-16 May, 2012, and you can still register and make sure to enter this discount code for a 15% reduction in the cost of a ticket: SITEVISIBILITY012! DuckDuckGo Pinterest The Spin Google Plus Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161 Related posts: Google’s Panda (Farmer) Update – Podcast Episode #108 Podcast Interview With World Leading Analytics Authority Avinash Kaushik – Podcast Episode #51 How to Get More Sales from your Website – Interview with Bryan Eiesenberg – Podcast Episode #142 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyThe Evolution of Search: Interview with Danny Sullivan – Podcast Episode #161 Related posts: Google’s Panda (Farmer) Update – Podcast Episode #108 Podcast Interview With World Leading Analytics Authority Avinash Kaushik – Podcast Episode #51 How to Get More Sales from your Website – Interview with Bryan Eiesenberg – Podcast Episode #142 | 13 3 12 | Free | View In iTunes |
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Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 | In this episode of the Internet Marketing Podcast, Kelvin is interviewing Dara Fitzgerald, Head of Insight at Fresh Egg. They’re talking about the new Updated Google Analytics including the best new features like funnels and paths which make it easy to determine dropping off points, and visitor segmentation. They’re also discussing how you can see your traffic’s user journey and experience, how to improve your conversion optimisation, and the challenges with tracking codes alongside any implementation issues. This interview is the first in the BrightonSEO workshop series. Dara’s workshop, Advanced Google Analytics for Search Marketers, is happening on 12th April, the day before BrightonSEO and you can still register! Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyAdvanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 Related posts: BrightonSEO Competition Announcement – Podcast Episode #156.5 Podcast Interview With World Leading Analytics Authority Avinash Kaushik – Podcast Episode #51 Actionable Insights from Google Analytics – Podcast Episode #168 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyAdvanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 Related posts: BrightonSEO Competition Announcement – Podcast Episode #156.5 Podcast Interview With World Leading Analytics Authority Avinash Kaushik – Podcast Episode #51 Actionable Insights from Google Analytics – Podcast Episode #168 | 6 3 12 | Free | View In iTunes |
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Must Read Marketing Books with James Carson: Podcast Episode #159 | In this episode of the Internet Marketing Podcast, Kelvin’s interviewing James Carson of Bauer Media. They’re talking about the books that are important for digital marketers to read, including titles relevant for those people transitioning from offline to online media, their favourite contemporary books and some classic marketing texts for anyone in the industry. They’re also discussing what makes online writing and content unique and whether blogs will ever replace books. The Yahoo! Style Guide Permission Marketing by Seth Godin Purple Cow by Seth Godin Linchpin by Seth Godin Building Strong Brands by David Aaker Positioning by Al Ries and Jack Trout The Tipping Point by Malcolm Gladwell Herd by Mark Earls The Cluetrain Manifesto by Christopher Locke, Doc Searls and David Weinberger The One to One Future by Martha Rogers and Don Peppers Clockwork Pirate by Kelvin Newman Embed this podcast on your blog or website with this code: align="middle"> The Internet Marketing Podcast is brought to you by SiteVisibility Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159 Related posts: How to Choose the Most Profitable Keywords All Over the World – Podcast Episode 66 Seth Godin And Tim Ferriss Interview – Podcast Episode #57 James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyMust Read Marketing Books with James Carson: Podcast Episode #159 Related posts: How to Choose the Most Profitable Keywords All Over the World – Podcast Episode 66 Seth Godin And Tim Ferriss Interview – Podcast Episode #57 James Carson’s “Dr Social Love” BrightonSEO Presentation- Podcast Episode #137 | 28 2 12 | Free | View In iTunes |
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What is Inbound Marketing with Brian Whalley – Podcast Episode #158 | In this episode of the Internet Marketing Podcast, Brian Whalley from Hubspot joins Kelvin for a talk about what Inbound Marketing is and why it’s important for your business. They’re discussing how to incorporate a variety of aspects of inbound marketing into your current digital strategy, including what kinds of content you should give away, and how to generate leads. They’re also discussing Hubspot‘s new tool Marketing Grader, what to think about when designing your website and the metrics you should consider. Hubspot Marketing Grader Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWhat is Inbound Marketing with Brian Whalley – Podcast Episode #158 Related posts: Affiliate Marketing – Podcast Episode #9 Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157 How to Get More Sales from your Website – Interview with Bryan Eiesenberg – Podcast Episode #142 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWhat is Inbound Marketing with Brian Whalley – Podcast Episode #158 Related posts: Affiliate Marketing – Podcast Episode #9 Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157 How to Get More Sales from your Website – Interview with Bryan Eiesenberg – Podcast Episode #142 | 21 2 12 | Free | View In iTunes |
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Increasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157 | In this episode of the Internet Marketing Podcast, Kelvin is interviewing Guy Hanson from Return Path. They’re discussing the a recent Return Path study about the growth and change of email marketing. They’re also discussing best practice for emails appearing on mobiles and tablets, the difference in functionality in mobiles and desktops and how that should influence your design, and the overall experience of receiving the email on a mobile, clicking through, and reaching the final destination all while maintaining brand standards. Return Path Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyIncreasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157 Related posts: Making email marketing more effective – Podcast Episode #40 Getting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162 We Reach a Podcasting Century! – Podcast Episode #100 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyIncreasing the Reach of Your Email Marketing: Interview with Guy Hanson – Podcast Episode #157 Related posts: Making email marketing more effective – Podcast Episode #40 Getting Mobile Commerce Right: Special Interview with Paul Skelton – Podcast Episode #162 We Reach a Podcasting Century! – Podcast Episode #100 | 14 2 12 | Free | View In iTunes |
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BrightonSEO Competition Announcement – Podcast Episode #156.5 | In this very special episode of the Internet Marketing Podcast, Kelvin’s making an important announcement about a fantastic competition for listeners of the podcast. If you’re interested in learning more about any of the workshops happening before April’s BrightonSEO, you can see below or head over to the BrightonSEO website. Workshops: PR: Closing the loop on SEO & social media Chris Lee – VP of Digital, Emanate PR Advanced Google Analytics for Search Marketers Dara Fitzgerald – Head of Insight, FreshEgg Uncle Dom’s Introduction to Coding Your Own SEO Tools Dom Hodgson – CEO, Ember Ads Matrix Mayhem: A Project Management Masterclass Steve Stark – Director, People Who Do Accelerated Productivity – One day to clarity and control Curtis James – Director, People Who Do The Prize: A free ticket to one of the workshops happening on 12th April (worth £250.00), one ticket to the sold out BrightonSEO conference happening on 13th April, one night’s stay in a hotel on the night after the workshops so you’re fresh for the conference the next day and, finally (if that wasn’t enough!) a ticket to the exclusive Thursday night Speakers and Sponsors Dinner, where you can talk shop with the people who know SEO the best. How do you enter? Listen to this episode to find out! Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBrightonSEO Competition Announcement – Podcast Episode #156.5 Related posts: Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 The Best of BrightonSEO – Podcast Episode #167 BrightonSEO- Podcast Episode #132 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBrightonSEO Competition Announcement – Podcast Episode #156.5 Related posts: Advanced Google Analytics: Interview with Dara Fitzgerald – Podcast Episode #160 The Best of BrightonSEO – Podcast Episode #167 BrightonSEO- Podcast Episode #132 | 13 2 12 | Free | View In iTunes |
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Social Media for Events – Podcast Episode #156 | In this Episode of the Internet Marketing Podcast, Kelvin and Andy are discussing which tools, sites and apps are the best to use when you are organising an event and want to incorporate social media. They’re talking about the benefits of foursquare, and how to create a badge specifically for your event; Eventbrite which is a great site for organsing your ticketing, including different price brakets as well as waiting-lists; along with a few others like Grupio, Pathable, Lanyrd, and TweetWallPro. TweetWallPro Lanyrd Pathable Grupio/ Eventbrite Gowalla Foursquare The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever (Voices That Matter) by Cliff Atkinson on Amazon.co.uk Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Media for Events – Podcast Episode #156 Related posts: Social Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencySocial Media for Events – Podcast Episode #156 Related posts: Social Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 | 13 2 12 | Free | View In iTunes |
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Beginner’s Guide to LinkedIn – Podcast Episode #155 | Kelvin and Andy are taking you through how to start marketing your business on LinkedIn, in this Beginner’s Guide episode of the Internet Marketing Podcast. If you’re looking to grow your B2B company through social media, LinkedIn might very well be the platform you’re missing. To grow your presence, Kelvin’s explaining what you should be doing, like starting by making company pages (company profiles) and creating groups targeting your ideal audience, and whether you should consider purchasing the premium package. LinkedIn Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBeginner’s Guide to LinkedIn – Podcast Episode #155 Related posts: LinkedIn Networking with Jan Vermeiren – Podcast Episode #114 Beginners Guide to Facebook – Podcast Episode #154 Beginners Guide to Twitter Marketing – Podcast Episode #153 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBeginner’s Guide to LinkedIn – Podcast Episode #155 Related posts: LinkedIn Networking with Jan Vermeiren – Podcast Episode #114 Beginners Guide to Facebook – Podcast Episode #154 Beginners Guide to Twitter Marketing – Podcast Episode #153 | 31 1 12 | Free | View In iTunes |
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Beginners Guide to Facebook – Podcast Episode #154 | In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing the best ways for a business to use Facebook. This includes tips, strategies and techniques based around the different ways to approach Facebook in terms of marketing and advertising. Kelvin also addresses the differences between Facebook pages and Facebook groups and how these are best suited to the particular needs of a business. Facebook Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBeginners Guide to Facebook – Podcast Episode #154 Related posts: Beginners Guide to Twitter Marketing – Podcast Episode #153 Facebook for Dummies with Paul Dunay – Podcast Episode #115 Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBeginners Guide to Facebook – Podcast Episode #154 Related posts: Beginners Guide to Twitter Marketing – Podcast Episode #153 Facebook for Dummies with Paul Dunay – Podcast Episode #115 Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84 | 24 1 12 | Free | View In iTunes |
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Beginners Guide to Twitter Marketing – Podcast Episode #153 | In this episode of the Internet Marketing Podcast, Kelvin gives you a crash course on some of the most common questions people have about using Twitter, including why Twitter should be used and by whom, who are the most comming Twitter users, what are they looking for and finally what should you be Tweeting….. Twitter Hootsuite Tweetdeck Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBeginners Guide to Twitter Marketing – Podcast Episode #153 Related posts: Twitter Tips from a Ghost Tweeter Interview with Micala Wilkins – Podcast Episode #76 Beginners Guide to Facebook – Podcast Episode #154 Special 50th Edition of the Internet Marketing Podcast – Podcast Episode #50 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyBeginners Guide to Twitter Marketing – Podcast Episode #153 Related posts: Twitter Tips from a Ghost Tweeter Interview with Micala Wilkins – Podcast Episode #76 Beginners Guide to Facebook – Podcast Episode #154 Special 50th Edition of the Internet Marketing Podcast – Podcast Episode #50 | 17 1 12 | Free | View In iTunes |
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Taking Over the World with International Digital Marketing – Podcast Episode #152 | In this special episode of the Internet Marketing Podcast, Kelvin is joined by SiteVisibility’s Digital Insights Manager Graeme Benstead-Hume and Lee Hayhurst, Travel Weekly Group head of News and Travolution Editor to discuss International SEO. They are discussing search trends and the opportunities and threats of exporting your search strategy model to other countries, including whether to translate your site content directly, whether you should have localised domain names, what to do if your analytics data shows that you have a lot of visitors from abroad and the importance of having native speakers who understand the local culture on your team, among many other things. If you’re interested in this area of search, you can join us on February 7th, 2012, where Graeme is speaking at the Travel Technology Show Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyTaking Over the World with International Digital Marketing – Podcast Episode #152 Related posts: How to Choose the Most Profitable Keywords All Over the World – Podcast Episode 66 What We learn’t at the UTalkMarketing Digital Brand Summit – Podcast Episode #103 International SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyTaking Over the World with International Digital Marketing – Podcast Episode #152 Related posts: How to Choose the Most Profitable Keywords All Over the World – Podcast Episode 66 What We learn’t at the UTalkMarketing Digital Brand Summit – Podcast Episode #103 International SEO- How to get it right: Interview with Bas van den Beld – Podcast Episode #166 | 13 1 12 | Free | View In iTunes |
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How do I track my Google Rankings & Other Questions – Podcast Episode #151 | In this episode of the Internet Marketing Podcast, Kelvin and Andy provide tips on choosing the most suitable SEO platform tool, details to factor in when promoting one’s website and the specifications one should look out for when transiting between WordPress templates. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyHow do I track my Google Rankings & Other Questions – Podcast Episode #151 Related posts: Should you maintain personal and business Twitter Account plus other Questions from listeners – Podcast Episode #61 We Answer More Of Your Internet Marketing Questions- Podcast Episode #82 How to Change a Google Local Listing and Other Questions – Podcast Episode #149 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyHow do I track my Google Rankings & Other Questions – Podcast Episode #151 Related posts: Should you maintain personal and business Twitter Account plus other Questions from listeners – Podcast Episode #61 We Answer More Of Your Internet Marketing Questions- Podcast Episode #82 How to Change a Google Local Listing and Other Questions – Podcast Episode #149 | 3 1 12 | Free | View In iTunes |
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Choosing the best Domain Name for SEO and other Questions – Podcast Episode #150 | In this episode of the Internet Marketing Podcast, Kelvin and Andy respond to queries related to most reputable search terms, hyphens in domain names and Exact Match Domains (EMD). Kelvin stresses on the importance for brands to dominate their branding terms, suitable content size for a purchase page and how EMD owners can safeguard their domain names. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyChoosing the best Domain Name for SEO and other Questions – Podcast Episode #150 Related posts: How to Change a Google Local Listing and Other Questions – Podcast Episode #149 We Answer More Of Your Internet Marketing Questions- Podcast Episode #82 Questions and Answers – Podcast Episode #118 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyChoosing the best Domain Name for SEO and other Questions – Podcast Episode #150 Related posts: How to Change a Google Local Listing and Other Questions – Podcast Episode #149 We Answer More Of Your Internet Marketing Questions- Podcast Episode #82 Questions and Answers – Podcast Episode #118 | 20 12 11 | Free | View In iTunes |
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How to Change a Google Local Listing and Other Questions – Podcast Episode #149 | In this episode of the Internet Marketing Podcast, Kelvin and Andy are continuing to answer your questions. This week, they’re discussing whether the changes to domain naming guidelines recently introduced by ICANN allowing companies to own branded domains will be beneficial for SEO, how to change a misleading Google local listing, and Kelvin’s tips for designing a successful business model for a QR Code company. ICANN Business Model Generation by Alexander Osterwalder and Yves Pigneur. Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyHow to Change a Google Local Listing and Other Questions – Podcast Episode #149 Related posts: All Change at Google – Podcast Episode #147 How to Get Your Business to do well in Google Local – Podcast Episode #73 Questions and Answers – Podcast Episode #124 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyHow to Change a Google Local Listing and Other Questions – Podcast Episode #149 Related posts: All Change at Google – Podcast Episode #147 How to Get Your Business to do well in Google Local – Podcast Episode #73 Questions and Answers – Podcast Episode #124 | 13 12 11 | Free | View In iTunes |
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Will a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148 | In this episode of the Internet Marketing Podcast, Kelvin and Andy are going through a few of your questions. They’re talking about which tools are best to use for identifying the rankings of the pages on your site, how to get around the constraints of a large company’s hesitance to adopt SEO and tips to get it implemented more quickly, and what to do if you need to change all of the URLs on your site. SEOBook Rankchecker plug-in for Firefox AWR: Advanced Web Ranking RavenTools Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWill a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148 Related posts: Website Usability – Podcast Episode #3 We Answer More Of Your Internet Marketing Questions- Podcast Episode #82 Want a Sticky Website? We’ll Tell You How – Podcast Episode #80 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyWill a Website Redesign Ruin my SEO and Other Questions – Podcast Episode #148 Related posts: Website Usability – Podcast Episode #3 We Answer More Of Your Internet Marketing Questions- Podcast Episode #82 Want a Sticky Website? We’ll Tell You How – Podcast Episode #80 | 6 12 11 | Free | View In iTunes |
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All Change at Google – Podcast Episode #147 | In this episode of the Internet Marketing Podcast, Kelvin and Andy are discussing 3 big changes that have been made by Google over the past few weeks including a change in Google’s algorithm known as the Google ‘Freshness’ Update, as well as changes made to Google+ and another slightly more controversial change… Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyAll Change at Google – Podcast Episode #147 Related posts: How to Change a Google Local Listing and Other Questions – Podcast Episode #149 5 Ways the iPhone 4 is going to change the way Internet Marketing- Podcast Episode #75 Jonathan Stewart’s Google Panda Update Case Study – Podcast Episode #136 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyAll Change at Google – Podcast Episode #147 Related posts: How to Change a Google Local Listing and Other Questions – Podcast Episode #149 5 Ways the iPhone 4 is going to change the way Internet Marketing- Podcast Episode #75 Jonathan Stewart’s Google Panda Update Case Study – Podcast Episode #136 | 29 11 11 | Free | View In iTunes |
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How to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 | In this episode of the Internet Marketing Podcast, Kelvin is speaking with Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment”. Jim is presenting at this year’s eMetrics Marketing Optimization Summit. This interview is the last of this year’s series with the Keynote Speakers at the upcoming Conversion Conference, They’re discussing measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect, as well as who is best placed to collect data, and best practice for analysts and the importance of enthusiasm. Jim’s Book Social Media Metrics Follow Jim on Twitter, or visit his website. Avinash Kaushik’s Blog Econsultancy Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyHow to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Related posts: How To Get A Book Deal Through Social Media – Clare Evans Interview – Podcast Episode #72 Social Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyHow to Measure Social Media – Interview with Jim Sterne – Podcast Episode #146 Related posts: How To Get A Book Deal Through Social Media – Clare Evans Interview – Podcast Episode #72 Social Media in iGaming: Interview with Nichola Stott – Podcast Episode #164 Online PR, Links and Social Media: Interview with Chris Lee – Podcast Episode #163 | 22 11 11 | Free | View In iTunes |
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Getting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145 | In this weeks episode of the Internet Marketing Podcast, Kelvin is speaking to Jake Langwith, an expert in recruitment within the online marketing sector. They’re talking about recruitment within SEO and the issues faced by both recruiters and candidates. Jake also gives his tips for finding the best talent for your company and how to stand out as an applicant. Linkedin UK Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGetting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145 Related posts: Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84 Low Carbon Marketing – Interview with Amy Fetzer Author of Green Ladder – Podcast Episode 64 Taking Over the World with International Digital Marketing – Podcast Episode #152 Post from Apple Pie & Custard blog by SiteVisibility - An SEO AgencyGetting Your Next Digital Marketing Job – Interview with Jake Langwith – Podcast Episode #145 Related posts: Interview With Chris Treadaway Author of Facebook Marketing an Hour a Day – Podcast Episode #84 Low Carbon Marketing – Interview with Amy Fetzer Author of Green Ladder – Podcast Episode 64 Taking Over the World with International Digital Marketing – Podcast Episode #152 | 18 11 11 | Free | View In iTunes |
| Total: 25 Episodes |
Customer Reviews
PCC, Web 2.0 and so on...
Absolutely fantastic range of podcasts, keep up the good work! The podcasts are well recorded and cover technical issues in simple terms. I especially enjoyed the advances ppc cast, and I will be using the negative keywords for sure! I look forward to more pod casts, maybe some more on PPC (managing budgets etc) and both White & Black hat SEO. Many thanks. Si
online marketing heaven
The prospect of learning useful tips and new advances in internet marketing whilst on the move has eluded me until now... However, with this new offering from Academy Internet and Andy White I have finally found all the internet marketing advice information I could hope to cram into my little ipod! The information is concise with a touch of humour, its amazing how much interesting advice can be imparted in just 20 minutes! As far as I can tell this is the first in the series and I for one can’t wait for more! Thanks guys!
Excellent Podcast, I'd highly recommend it
This is easy to listen to, interesting and explains topics in simple terms. It offers best practice advice, and keeps you up to date with the latest tools and techniques with great examples.
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