Mark Ramsey Media
By Mark Ramsey Media Video
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Podcast Description
Mark Ramsey Media syncs radio and digital media. Mark Ramsey Media develops branding and strategy with media partners and provides audience research services from perceptual studies to format studies to focus groups. Mark Ramsey is the president of Mark Ramsey Media (http://www.markramseymedia.com).
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoRadio Hires the Internet Star | From YouTube darling to radio jock - that's the trajectory of teenaged social media maven Andrea Russett, who just recently landed a regular gig with Oasis Radio Group's HOT 107.9 in Fort Wayne, IN. It's a new and great (and obvious) way to develop talent: Find the talent who already has an audience and bring him or her aboard. And with 32 million video views, over 250,000 YouTube subscribers, and more ethan 100,000 Twitter followers (@AndreaRussett), Andrea already has quite the audience. Mark Ramsey (http://www.markramseymedia.com) talks with Phil Becker, the GM/Director of Content for Oasis Radio Group about what they did, why they did it, and just how well it's working. | 17 5 12 | Free | View In iTunes |
| 2 | VideoHow Should Radio React to Limbaugh-style Controversy? | Is it a bad thing? Or is it great - as long as it accompanies strong ratings? In this highlight from the opening conference of the recent Worldwide Radio Summit (http://www.worldwideradiosummit.com) moderated by Triton's Mike Agovino (http://www.tritondigital.com), Rick Feinblatt, VP/Greater Media Radio (http://www.greatermedia.com), and Scott Herman, EVP/Operations CBS (http://www.cbsradio.com), discuss how radio should react. Can controversy be "bad" as long as the ratings are strong? | 7 5 12 | Free | View In iTunes |
| 3 | VideoPandora: Internet Radio Growth coming from AM/FM Radio | So says Pandora CEO Joe Kennedy in this opening session from the recent Worldwide Radio Summit (http://www.worldwideradiosummit.com), moderated by Triton's Mike Agovino (http://www.tritondigital.com). Joe shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio. From Mark Ramsey (http://www.markramseymedia.com) | 7 5 12 | Free | View In iTunes |
| 4 | VideoFred Jacobs on the Emotional Attractions to Radio | In this highlight from the Jacobs Media (http://www.jacobsmedia.com) TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences. It's from a session at the 2012 Worldwide Radio Summit (http://www.worldwideradiosummit.com) in LA. From Mark Ramsey (http://www.markramseymedia.com). | 2 5 12 | Free | View In iTunes |
| 5 | VideoSellers and Programmers are Finally on the Same Side | In the digital space, it's all about "value" - not about interruptive "ads" stuck in the middle of valued content. In many ways, the client's content IS the valued content. Mark Ramsey (http://www.markramseymedia.com) talks about how sellers and programmers are finally on the same side - the consumer's side ANd the client's side This video is from a Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com). | 23 4 12 | Free | View In iTunes |
| 6 | VideoRadio is a Business of Ideas | Radio isn't in the "radio business," it's in the IDEA business. Mark Ramsey (http://www.markramseymedia.com) talks about what that means in this Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com). | 23 4 12 | Free | View In iTunes |
| 7 | VideoWhat "Local" Really Means (It's Not What you Think) | "Local" isn't an address - it's a state of mind, and it would be a grave mistake for broadcasters to assume otherwise. Mark Ramsey (http://www.markramseymedia.com) talks "local" - what it really means - in this video Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com). | 23 4 12 | Free | View In iTunes |
| 8 | VideoThe Power of Radio's Relationships | Relationships are key to radio's future - the relationships between radio brands, their consumers, and their clients. Mark Ramsey (http://www.markramseymedia.com) outlines this central point. This video is from a Q&A with James Derby and the management team at Federated Media (http://www.federatedmedia.com). | 23 4 12 | Free | View In iTunes |
| 9 | VideoCBS Radio's Dan Mason on Radio's Brands and its Digital Future | Mark Ramsey (http://www.markramseymedia.com) talks with CBS Radio CEO Dan Mason (http://www.cbsradio.com/) about the importance of what's "between the songs" on CBS stations and how CBS is leveraging its relationships between consumers and advertisers on the local digital front. This is a great perspective on radio's future from one of the industry's leading broadcasters. | 23 3 12 | Free | View In iTunes |
| 10 | VideoHow One AM Station Bills 20-Times the Average AM's Digital Revenue | Mark Ramsey (http://www.markramseymedia.com) talks to Barry Leffler, CEO of WCHL in Chapel Hill, NC, and http://www.chapelboro.com, WCHL's community-oriented site which is exploding in revenue and earning WCHL roughly twenty-times what a typical AM station might earn as a percentage of total revenue. How does Barry do it? And how can you? Those are the questions we cover in this important conversation. | 5 3 12 | Free | View In iTunes |
| 11 | VideoRadio's Kodak Moment | Eastman Kodak, a profitable legend in U.S. business has filed for Chapter 11. What lessons can Radio (another profitable legend) learn from Kodak's demise? Mark Ramsey (http://www.markramseymedia.com) has a history with Kodak, and he explains why you can learn and apply critical lessons - even if your industry does not. | 23 2 12 | Free | View In iTunes |
| 12 | VideoWhy You Should Register Your Listeners | Registration is one of the most important things a broadcaster should do on their digital platform. Mark Ramsey (http://www.markramseymedia.com) provides two reasons why registration is so important and explains how you can provide enough value to motivate your consumers to sign up. It's much, much more than a "listener database." | 23 2 12 | Free | View In iTunes |
| 13 | VideoIn Praise of Imperfection | Are you trying too hard to make every element of your radio brand perfect? What if the imperfections are what makes your brand special? Mark Ramsey (http://www.markramseymedia.com) rants on the importance of imperfection in...well...just about everything. Important viewing for you and your team. | 23 2 12 | Free | View In iTunes |
| 14 | VideoWhich is Better? PPM or Diary? | Which is better, PPM or Diary? I don't mean which is more "accurate." I mean which is BETTER - better for our clients? The answer may surprise you. From Mark Ramsey (http://www.markramseymedia.com). | 23 2 12 | Free | View In iTunes |
| 15 | VideoThree Recipes for Radio's Future | If you're a broadcaster perplexed by the trends facing you, watch this brief excerpt of Mark Ramsey's (http://www.markramseymedia.com) presentation at last year's National Association of Farm Broadcasters (http://www.nafb.com) conference. Here are three things to do: Get the names of your consumers - all of them. Connect your consumers and clients beyond the tower. Create experiences (not spots) that can solve the problems of clients and consumers. | 21 2 12 | Free | View In iTunes |
| 16 | VideoWant to Simulcast your On-Air and Online Radio Spots? Don't! | And don't take it from me. Take it from Clive Dickens, COO of Absolute Radio (http://www.absoluteradio.co.uk), one of the UK's three largest national commercial broadcasters. AFTRA rules get in the way of simulcasting these spots in the US, and many broadcasters yearn for the ability to match up these ads, pile up all the impressions, and sell them as one bulk number. In the UK no such limitation exists, but Absolute Radio and others are taking the exact opposite approach and splitting the streaming ads from the over-the-air ones. And in the process, they're providing more value to clients and making more money overall. So if you think that simulcasting your spots on-air and online is the way to go, be careful what you wish for. Watch as Absolute's Clive Dickens talks about what they're doing, how they're doing it, and why you should never do anything else. | 20 2 12 | Free | View In iTunes |
| 17 | VideoWhat a Radio Brand Is | Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is, and Mark Ramsey (http://www.markramseymedia.com) lays that out in this brief and simple presentation. | 6 2 12 | Free | View In iTunes |
| 18 | VideoGordon Borrell on Radio's "Miserable" Digital Sales Progress | Gordon Borrell is a fan of radio, but not of radio's performance on the digital sales front. How are radio's digital selling efforts different from those of other media platforms? It turns out they differ a lot. "It's a sad thing," says the Borrell Associates (http://www.borrellassociates.com) head in this conversation with Mark Ramsey (http://www.markramseymedia.com). "You need to go to the highest level in the organization," says Borrell, to make the investments required to keep radio healthy for the long run. But as of now, "they've blown it." Borrell explains how radio's potential is great, but how it's at risk. He explains how too much short-term thinking makes radio vulnerable to disruptive change. He explains some of the recipes we need to follow to repair the problem, and he showcases some of the broadcasters who are already well on their way. And, as Gordon says, it starts at the top. | 25 1 12 | Free | View In iTunes |
| 19 | VideoHow to make Listener and DJ Relationships Interactive - and Social | What's the point of being a "local" station if "local" DJs aren't interacting with "local" consumers? What if your listeners could interact directly with DJ's via mobile devices - and audio - going well beyond a typical Facebook page or TXT message? That's the premise of what Zambig (http://www.zambig.com) offers. Zambig has created tools designed to enable interaction between listeners and DJ's and to take those interactions social - with audio. Mark Ramsey (http://www.markramseymedia.com) talks to Blair and Cordell Giesen of Zambig about what their application does and why it matters in the larger picture of social media, interactivity, and monetization of radio's consumer/advertiser relationships. | 9 1 12 | Free | View In iTunes |
| 20 | VideoBrand your Station the Rock Star Way | Steve Jones is VP Programming for NewCap Radio in Canada and the author of the new book "Brand Like a Rock Star" (http://brandlikearockstar.com). Mark Ramsey (http://www.markramseymedia.com) talks to Steve about branding lessons broadcasters can learn from the biggest rock stars in the universe. That includes the importance of passion, the balance between consistency and change, the importance of "mystery," and a whole lot more. | 6 1 12 | Free | View In iTunes |
| 21 | VideoCreative Solutions for Radio Clients without Breaking the Bank | Never let the lack of creative across any platform prevent a sale again. Mark Ramsey (http://www.markramseymedia.com) talks to Yaman Coskun, CEO of Cash by Creative (http://www.cashbycreative.com) about his rich resource for customizable spec creative for almost any direct client category you can think of. Cash by Creative offers a useful resource for broadcasters trying not only to close new business, but to close that business across platforms for which the "right" creative might be scarce. | 21 11 11 | Free | View In iTunes |
| 22 | VideoHow to Build an Authentically Great Radio Brand | Sean Gailey knows lifestyle brands (and all radio stations are lifestyle brands). As Creative Overlord of JINX (http://www.jinx.com), Sean spends every day balancing the growth of a brand with the core values on which that growth depends. Watch this conversation with Mark Ramsey (http://www.markramseymedia.com) and the way Sean talks about the critical importance of innovation and risk-taking and going "one step beyond" and saying "no" to whatever violates the integrity of the brand. Great lessons here for all broadcasters in all markets. | 28 10 11 | Free | View In iTunes |
| 23 | VideoThe Future of Radio in Cars | What will the dashboard look like in the car of the very near future? And what will radio look like there? Those are some of the questions addressed by Jake Sigal, founder and principal of Livio Radio (http://www.livioradio.com), a company committed to getting music from the Internet into peoples' ears, especially in the car. Mark Ramsey (http://www.markramseymedia.com) talks to Jake about the advantages (and weaknesses) of radio in an anything, everywhere mobile world. | 28 10 11 | Free | View In iTunes |
| 24 | VideoIshita Gupta on how Broadcasters can confront Challenges to Innovation | In today's wild world of broadcasting, challenges and fears are around every corner. How do we battle those fears and challenges, given that they are an inescapable part of the innovation process. How do we follow our passions and make a difference within our organizations in a time of such turbulent change while facing these fears head-on? That's why Mark Ramsey (http://www.markramseymedia.com) talked to Ishita Gupta. Ishita is founder of the terrific online magazine Fear.less (http://www.fearlessstories.com) and the head of Media and Hoopla for Seth Godin's Domino Project. | 20 10 11 | Free | View In iTunes |
| 25 | VideoA Halloween Message for Radio | A lesson from one of Hollywood's most famous monsters for all the radio and media monsters of today. | 11 10 11 | Free | View In iTunes |
| 26 | VideoHow to Innovate the Radio Experience - Part 2 | Innovation is often evolutionary, not revolutionary - you need to invite all stakeholders to participate from the beginning. And agency buyers are not making innovation any easier. That's the message from Kaihaan Jamshidi, the UK-based Director of Strategy for Method, Inc. (method.com) a design consultancy which innovates brand experiences for companies like Time Warner, Nordstrom, Microsoft, and Sony. Mark Ramsey (markramseymedia.com) talks to Kai about how to innovate the radio experience. This is the final part of our fascinating two-part conversation. | 27 9 11 | Free | View In iTunes |
| 27 | VideoHow to Innovate the Radio Experience - Part 1 | "Maybe we shouldn't call it 'radio.'" That from Kaihaan Jamshidi, the UK-based Director of Strategy for Method, Inc. (http://www.method.com) a design consultancy which innovates brand experiences for companies like Time Warner, Nordstrom, Microsoft, and Sony. Mark Ramsey (http://www.markramseymedia.com) talks to Kai about how to innovate the radio experience and what the consequences are for the medium. This is part one of our fascinating two-part conversation. | 27 9 11 | Free | View In iTunes |
| 28 | Video"We don't feel like we're a Radio Station" | That's how KCRW (http://www.kcrw.com) General Manager Jennifer Ferro described her "station." "You can limit yourself by your delivery mechanism," says Jennifer. In this conversation with Mark Ramsey (http://www.markramseymedia.com) Jennier shines light on the strategies that guide the legendary KCRW and introduces the thinking behind KCRW's groundbreaking new iPad app, Music Mine. | 23 9 11 | Free | View In iTunes |
| 29 | VideoOne Secret to Improving Radio's Daily Deals | Daily deals are all the rage, and radio is chasing its piece of that pie, too. But how do you avoid being lost in the shadow of Groupon and others? Besides the obvious advantage of the airwaves, what else can radio add to daily deals that Groupon can't? Mark Ramsey (http://www.markramseymedia.com) has one answer. | 22 9 11 | Free | View In iTunes |
| 30 | VideoRadio's Crisis of "Why" | Why does your station exist? Why should your audience care? Why do you come to work every day? Too many broadcasters have a crisis of "why," says Mark Ramsey (http://www.markramseymedia.com). If your "why" is "to get ratings" or "to make budget," that's a thin form of inspiration that will attract no listener. | 22 9 11 | Free | View In iTunes |
| 31 | Video4 Ways to Improve your Radio Station's Website | Here are four ingredients to immediately improve your radio station's website and digital platform, according to Mark Ramsey (http://www.markramseymedia.com). | 22 9 11 | Free | View In iTunes |
| 32 | VideoWhat is a "Content Director"? | In some corners of the world, program directors are becoming "content directors." This is more than a name change, says Mark Ramsey (http://www.markramseymedia.com), it's a heightened expectation for performace and a recognition that radio is about content across platforms because radio now IS across platforms. | 22 9 11 | Free | View In iTunes |
| 33 | VideoDon't target PPM Devices, Target People | Radio is naturally obsessed with PPM because PPM is the arbiter of ratings. But PPM devices are just gadgets. They don't choose what radio to listen to, people do. Mark Ramsey (http://www.markramseymedia.com) argues that we should spend more time focusing on people and less time focusing on PPM and how to play the PPM game. | 22 9 11 | Free | View In iTunes |
| 34 | VideoPersonalized Marketing the NuVoodoo Way | Mark Ramsey (http://www.markramseymedia.com) talks to Mike O'Connor and Carolyn Gilbert of NuVoodoo (http://www.nuvoodoo.com), a new company that can transform the way you market your radio brand and dramatically improve your ratings results. Cross-platform campaigns with state-of-the-art personalization and targeting that speaks to listeners in their own language. | 3 9 11 | Free | View In iTunes |
| 35 | VideoAgency Guru John Winsor says Radio's Future means a New Business Model | John Winsor (http://www.johnwinsor.com) is the head of the innovative ad agency Victors & Spoils (https://www.victorsandspoils.com). Mark Ramsey (http://www.markramseymedia.com) talks with Winsor about the shape radio's future is likely to take and what that means in a world where divisions between platforms cease to exist. How does radio compete? How will it remain relevant? And how will it "bake in" its marketing to the product itself? Strongly recommended viewing. | 3 9 11 | Free | View In iTunes |
| 36 | VideoThe Future of Radio is Between the Songs | Southern Cross Austereo's Craig Bruce (http://www.sca.com.au) talks to Mark Ramsey (http://www.markramseymedia.com) about the future of radio in the US and abroad. We discuss: Are listeners less engaged in radio than they used to be? What will be the impact of pure-plays like Pandora or Spotify on radio? Why can't we find and nurture fresh talent? The very definition of radio is the problem, Mark argues. Nowadays we are all in the media business - and more specifically in the idea business. | 25 8 11 | Free | View In iTunes |
| 37 | VideoBeyond Powerful Radio - Valerie Geller on "Life with a Microphone" (Part 2) | Personality is central to radio's advantage over other media. But how do you create powerful radio via compelling personality? In Part 2 of this conversation, author of "Beyond Powerful Radio," consultant and talent coach Valerie Geller (http://www.beyondpowerfulradio.com) talks to Mark Ramsey (http://www.markramseymedia.com) about these questions: Is great radio talent born or made? How do you discover new talent - how do you know it when you find it? How do you nurture talent? Why doesn't talent get more respect? Valerie explains what great artists do in radio and how the "story business" takes listeners on a journey worth taking. | 11 8 11 | Free | View In iTunes |
| 38 | VideoBeyond Powerful Radio - Valerie Geller on "Life with a Microphone" (Part 1) | Personality is central to radio's advantage over other media. But how do you create powerful radio via compelling personality? How do you avoid being boring? What are listeners really interested in? What are the most common mistakes the talent makes? What's the first thing an on-air talent should do to improve? Author of "Beyond Powerful Radio," consultant and talent coach Valerie Geller (http://www.beyondpowerfulradio.com) talks to Mark Ramsey (http://www.markramseymedia.com) in Part 1 of this illuminating two-part conversation. | 11 8 11 | Free | View In iTunes |
| 39 | VideoSimple Ways to Make Radio's Podcasts More Popular and Monetizable | Mark Ramsey (http://www.markramseymedia.com) talks to Gil Edwards, VP Content for Quaker Media (http://www.quakermedia.com), which owns (among other things) video clipping and sharing site RedLasso (http://www.redlasso.com). From his experience in radio and with video Gil knows a lot about what it takes to get content seen (and heard), take it viral, and make monetization easier and more profitable. Important viewing for any broadcaster who provides audio content on-demand. | 28 7 11 | Free | View In iTunes |
| 40 | VideoWhere is Online Radio Headed? | What opportunities exist for online broadcasters? The good folks at Spacial (http://spacial.com) interviewed me (http://www.markramseymedia.com), and in this video I answer questions like "How can online broadcasters differentiate themselves?," "Why do some online broadcasters have a hard time creating digital platforms?," and "Where is online radio headed?" Thanks Spacial! | 20 7 11 | Free | View In iTunes |
| 41 | VideoA New Solution to Power Local Advertising for Radio | The Media Dash Local (https://themediadashlocal.com/localportal/home.do) is an easy, self-serve platform for small- and mid-sized businesses to buy advertising on local radio stations which helps broadcasters sell premium on-air and streaming spots. Mark Ramsey (http://www.markramseymedia.com) talks to Erin Collier, Executive Vice President, Director of Account Strategy at The Media Dash (http://themediadash.com). Important viewing! | 27 6 11 | Free | View In iTunes |
| 42 | VideoWhy Video (that doesn't suck) is So Important to Radio | Mark Ramsey (http://www.markramseymedia.com) talks to Steve Stockman (http://www.stevestockman.com), film and commercial director, and author of "How to Shoot Video that Doesn't Suck." Why does video matter for radio broadcasters at all (let alone great video), and how can we all create video "that doesn't suck"? | 24 6 11 | Free | View In iTunes |
| 43 | VideoHow Facebook can Supercharge Your Contesting and Revenue | Is Facebook just a place where you collect fans? Or can you use this particular social medium to blow up your contesting and your revenue at the same time? Yes you can, says Tracy Johnson (http://www.csawmedia.com) in this conversation with Mark Ramsey (http://www.markramseymedia.com). This is must-viewing. | 22 6 11 | Free | View In iTunes |
| 44 | VideoMichael Stelzner, author of Launch and creator of Social Media Examiner on Radio and Social Media | Mark Ramsey (http://www.markramseymedia.com) talks to Michael Stelzner, author of the new book Launch (http://socialmediaexaminer.com/launch) and creator of Social Media Examiner (http://www.socialmediaexaminer.com). How can radio dramatically improve its use of social media? Find those answers here. | 18 6 11 | Free | View In iTunes |
| 45 | VideoI, Radio Naysayer | "Naysayers" are usually criticized as being down on radio. On the contrary, the people who care most about radio's future are those who are clearest-eyed about its present, its consumers, and the environment it competes in. Critique is healthy when it's directed towards making an industry better rather than returning it to the imagined glories of days gone by. More in this short video. | 18 6 11 | Free | View In iTunes |
| 46 | VideoMedia vs Mass Media | All media are not created equal. For example, there's a difference between "media" and "MASS media." And that distinction works directly to radio's advantage. Media can be consumed en masse over time, but radio can be consumed by lots of people all at once in the moment. Find out more in this short video. | 18 6 11 | Free | View In iTunes |
| 47 | VideoHow Important is Facebook to Your Radio Brand? | How important is Facebook to your radio brand? Does it even matter? Should we be focusing on it simply because so many consumers do? The answer to all these questions is "yes," and I'll explain why here. I'll also introduce the series of Facebook posts coming up in my blog at http://www.markramseymedia.com/blog. | 18 6 11 | Free | View In iTunes |
| 48 | VideoMaybe the Problem is Our Business Model | Should you delay or get rid of your podcasts? Should you dump out of streaming altogether? Should you care about consumers of your content who don't live in your backyard? Why are you even ON the "World Wide Web"? What does it mean for radio to cater to consumers in an era when THEY, not WE, are in control? | 18 6 11 | Free | View In iTunes |
| 49 | VideoAre You Innovative Enough? | And how can you be more innovative? This is a excerpt from a joint event at the recent Public Media Integrated Media Association Conference in Austin (http://www.integratedmedia.org) where Mark Ramsey (http://www.markramseymedia.com) and Joaquin Alvarado (@joaquinalvarado) Senior Vice President, Digital Innovation for American Public Media talk about the innovation imperative and what that means to broadcasters. | 14 5 11 | Free | View In iTunes |
| 50 | VideoWhat Are You Famous For? | Are you trying to be famous for one thing or many things? Focus on just one thing. In this video, Mark Ramsey (http://www.markramseymedia.com) illustrates this concept with the example of a car wash which is famous for so much it's famous for nothing. What about your brand? | 14 5 11 | Free | View In iTunes |
| 51 | VideoStrategies to Monetize your Digital Assets Now | Katz 360 President Brian Benedik (http://www.katz-media.com) joins Mark Ramsey (http://www.markramseymedia.com) in this conversation about how broadcasters can take a bigger bite out of the digital revenue pie. The major opportunity in local markets, says Brian, is to marry the power of the tower with the online offerings. | 2 5 11 | Free | View In iTunes |
| 52 | VideoWhat MRC Accreditation means for Online Radio | The Media Rating Council just bestowed their "seal of approval" on the methodologies, techniques, and metrics of Triton Digital Streaming (formerly AndoMedia). What does this mean for radio - and for radio's clients? Mark Ramsey (http://www.markramseymedia.com) talks with Rob Favre, Triton Digital's Chief Compliance Officer and GM of Data and Analytics (http://www.tritondigitalmedia.com). | 11 4 11 | Free | View In iTunes |
| 53 | VideoRadio must be an Entertainment Experience | Larry Kramer (http://cscape.wordpress.com/) is the former CEO of CBS MarketWatch, the first president of CBS Digital, and the author of the terrific book, "C-Scape: Conquer the Forces Changing Business Today." Mark Ramsey (http://www.markramseymedia.com) talks to Kramer about how the forces of change are affecting the media industry broadly and radio in particular. What strategies should radio employ to excel in the future? What business are we really in? Hint: It has less to do with playing commodity music and more to do with delighting our audiences. | 8 4 11 | Free | View In iTunes |
| 54 | VideoThe Most Important Question You Should Ask About your Radio Brand's Website | Everybody wants to know what to do with their website. Here's the most important question you should ask before you do ANYTHING with your radio brand's website. Mark Ramsey (http://www.markramseymedia.com) presents at the 2011 National Religious Broadcasters Convention (http://nrbconvention.org/). | 22 3 11 | Free | View In iTunes |
| 55 | VideoIt's Not a Website, It's a Platform | Your radio brand's website isn't just a website. It's part of a broader media platform. It's a concept that's critical to understand in order to know how to leverage that platform. Important viewing. Mark Ramsey (http://www.markramseymedia.com) presents at the 2011 National Religious Broadcasters Convention (http://nrbconvention.org/). | 22 3 11 | Free | View In iTunes |
| 56 | VideoDon't be Different - Be Meaningfully Different | When most broadcasters create something "different," what they're usually doing is adding to the competitive blur. How can you make truly meaningful differences in your brand? Mark Ramsey (http://www.markramseymedia.com) presents at the 2011 National Religious Broadcasters Convention (http://nrbconvention.org/). | 22 3 11 | Free | View In iTunes |
| 57 | VideoTracy Johnson on How to Develop Morning Radio Superstars | Mark Ramsey (http://www.markramseymedia.com) talks to Tracy Johnson (http://www.tjohnsonmedia.com), author of the new book "Morning Radio Revisited: A Guide to Developing On-Air Superstars." Tracy knows more about coaching morning radio talent than just about anybody, and in this conversation we cover some of the basics on how to understand and target an audience, how to appeal to them, the importance of connection on an emotional level, and more. This is must-view content for a morning show looking to improve. | 16 3 11 | Free | View In iTunes |
| 58 | VideoGuy Kawasaki: How to make your Radio Brand Enchanting | Mark Ramsey (http://www.markramseymedia.com) interviews digital guru and evangelist extraordinaire Guy Kawasaki (http://www.guykawasaki.com/), author of the new book "Enchantment: The Art of Changing Hearts, Minds, and Actions." How can your radio brand be as enchanting as Apple? | 7 3 11 | Free | View In iTunes |
| 59 | VideoSeth Godin Wants You to Start Something, Radio | Mark Ramsey (http://www.markramseymedia.com) talks to author and marketing guru Seth Godin (http://sethgodin.typepad.com/) about his new book Poke the Box. We also talk about the state of broadcasting in 2011 and what the radio industry needs to do to remake its future. This is an important video - watch it. | 1 3 11 | Free | View In iTunes |
| 60 | VideoA Shocking Inside Look at REAL PPM Panelists | What are the behaviors and motivations of actual PPM panelists? Find out in this conversation between Mark Ramsey (http://www.markramseymedia.com) and Allen Kepler (http://www.broadcastarchitecture.com), who just conducted some groundbreaking research with real PPM users in a project NOT authorized by Arbitron. Why do panelists agree to take the PPM devices? Do they cheat? Do they tie a meter to a ceiling fan to keep it moving (hint: more than one said they do)? Find out that and more in this informative conversation with Allen. | 20 2 11 | Free | View In iTunes |
| 61 | VideoThe One Thing your Radio Station Needs | What's the one thing listeners come to your station or your show for? Do you build "one things" into your platform? Mark Ramsey (http://www.markramseymedia.com) talks about the importance of "one things" - especially in a radio world where PPM encourages us to keep people listening but provides little insight into how to attract them in the first place. With some help from Tracy Johnson and Kidd Kraddick, what's your "one thing"? | 11 2 11 | Free | View In iTunes |
| 62 | VideoWhat Listeners Want | Mark Ramsey (http://www.markramseymedia.com) presents a novel overview of "what listeners want." And it ain't just the best mix of music, I'll tell you. Must-see viewing for every broadcaster. | 17 1 11 | Free | View In iTunes |
| 63 | VideoTriton Media's Jim Kerr on Trends for Radio's Future in 2011 | What's in store for radio in 2011? Triton Media's (http://www.tritonmedia.com) Jim Kerr has some ideas. Based in part on his recently published article (http://venturebeat.com/2011/01/12/future-of-radio/), Jim touches on key trends for 2011 along with the consequences for radio of hyper-local services like Groupon and AOL's Patch. | 14 1 11 | Free | View In iTunes |
| 64 | VideoPandora Today and Tomorrow - Pandora CEO Joe Kennedy (Part 2) | Mark Ramsey (http://www.markramseymedia.com) talk swith Pandora (http://www.pandora.com) CEO Joe Kennedy in part two of a two-part conversation: Where is Pandora today and where is it headed? Among the questions: Just how customized is Pandora's advertising? How critical is that initial registration in providing value to advertisers? How much of the advertising is national, regional, and local? What can terrestrial broadcasters learn from Pandora? Do you see broadcast radio and Pandora as competitors or as media which can peacefully coexist? What is the purpose that drives you and the crew at Pandora as you start each day? Look for more in Part 1. | 12 1 11 | Free | View In iTunes |
| 65 | VideoPandora Today and Tomorrow - Pandora CEO Joe Kennedy (Part 1) | Mark Ramsey (http://www.markramseymedia.com) talk swith Pandora (http://www.pandora.com) CEO Joe Kennedy in part one of a two-part conversation: Where is Pandora today and where is it headed? Among the questions: How is Pandora in cars going to roll out and what will it mean to consumers? How important is ease of use and what is "mean time to music"? In cars, how often do consumers use Pandora and what needs does it satisfy? How many people are registered today and how much money is Pandora making? How constraining are tiered bandwidth limits - really? What would you say to broadcasters who argue there's no business in online radio? Is there a future for Pandora in spoken word? What's coming up for Pandora that might surprise people? Look for more in Part 2. | 12 1 11 | Free | View In iTunes |
| 66 | VideoA Peek inside Zappos' Culture Book | "What does the culture of Zappos mean to you?" That is the question addressed by hundreds of Zappos (http://www.zappos.com) employees in their infamous culture book. Mark Ramsey (http://www.markramseymedia.com) takes a peek inside the Zappos Culture Book and asks the question "What is YOUR culture like? And would your employees write a book about it?" | 11 1 11 | Free | View In iTunes |
| 67 | VideoHow Broadcasters can create Content that Rules online | Mark Ramsey (http://www.markramseymedia.com) talks to Ann Handley, Chief Content Officer of Marketingprofs.com (http://www.marketingprofs.com) and co-author of the new book "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business" (http://www.contentrulesbook.com/). How can broadcasters create great online content, and why is this so important? | 8 1 11 | Free | View In iTunes |
| 68 | VideoMike Agovino on the Evolving Economics of Online Radio | Mark Ramsey (http://www.markramseymedia.com) talks to Triton Media (http://www.tritonmedia.com) COO Mike Agovino about the fast-changing economics of online radio, and how those economics may be moving in radio's direction. On the cost side, licensing fees remain (in Mike's words) "oppressive," and that needs to change because these fees actually motivate broadcasters to stifle streaming efforts and will diminish the overall market and the revenue that flows to those who make that market - labels, broadcasters, and pure-plays alike. On the revenue side, is simulcasting terrestrial ads on our streams a good idea? No, says Mike. Not at all. Watch and see why. The ability to target online audiences sets online radio apart and opens the doors to digital agencies and advertisers with well-defined audiences and much higher advertising rates - but this is available to radio only if the streams do not simulcast an over-the-air ad. This is an excellent peek behind the curtain at the transformation that awaits online radio in 2011. | 13 12 10 | Free | View In iTunes |
| 69 | VideoSmarter, Faster, Cheaper ways to Promote your Media Brand | Mark Ramsey (http://www.markramseymedia.com) talks to David Siteman Garland, founder of "Rise to the Top" (http://www.risetothetop.com), and author of the new book, "Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business." | 5 12 10 | Free | View In iTunes |
| 70 | VideoDo Consumers REALLY want FM chips in Mobile Phones? | Mark Ramsey (http://www.markramseymedia.com) reviews a new survey conducted in conjunction with VIP Research that asks whether consumers have ever gone looking specifically for FM radio in the mobile phones they buy. The answer may alarm you, but only if you misunderstand the true opportunity for broadcast media on mobile devices. | 29 11 10 | Free | View In iTunes |
| 71 | VideoHow the Average Radio Broadcaster is like "The Walking Dead" | What does the average radio broadcaster have in common with the namesakes of the new AMC hit TV show "The Walking Dead"? Quite a lot, actually! Watch this video from Mark Ramsey (http://www.markramseymedia.com) and find out for yourself! | 11 11 10 | Free | View In iTunes |
| 72 | VideoLessons from International Online Radio | Patrick Reynolds, Triton Digital's EVP Marketing, talks to Mark Ramsey (http://www.markramseymedia.com) about the critical ability of international broadcasters to collaborate for the benefit of online radio's growth as an ad medium. Patrick also focuses on the dangers of "geo-fencing" - cutting off your content from the world. International broadcasters view more as better, not as simply more expensive. | 9 11 10 | Free | View In iTunes |
| 73 | VideoHow the AAA format thrives in the Pandora age | Dennis Constantine, former PD of legendary AAA stations like KINK and KBCO, talks with Mark Ramsey (http://www.markramseymedia.com) about the key ingredients that allow AAA stations to thrive in the Pandora age. Dennis also talks about the dangers of PPM when passive "hearing" is valued over active engagement. | 9 11 10 | Free | View In iTunes |
| 74 | VideoHelp! My Facebook Fan Page has been Invaded! | Mark Ramsey (http://www.markramseymedia.com) goes to the mail bag to answer this question: What should you do when labels and local promoters invade your Facebook fan page? | 3 11 10 | Free | View In iTunes |
| 75 | VideoIntroducing the New Radio Sales/Programming Structure | Historically, radio sellers and programmers didn't always see eye-to-eye, and no wonder. One was responsible to clients, the other to audiences. But today, the model is changing. As programming and digital become "content" the incentives are matched for both content and sales. Watch this video to learn about radio's new sales/content structure. From Mark Ramsey (http://www.markramseymedia.com). | 26 10 10 | Free | View In iTunes |
| 76 | VideoNews/Talk is Too Narrow | Radio's News/Talk format is too narrow, and the format needs more experiments, more new shows, and more breadth. It doesn't need to be only Conservative. So says Talk Radio icon David Hall, formerly of KFI, KNX, KABC, Premiere, and others. Mark Ramsey (http://www.markramseymedia.com) talks to David in this short but illuminating conversation. | 19 10 10 | Free | View In iTunes |
| 77 | VideoHow to Make Radio an On-Demand Brand | Mark Ramsey (http://www.markramseymedia.com) interviews Rick Mathieson (http://www.rickmathieson.com), author of the best-selling book "The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World." What essential points do broadcasters need to understand to compete in this new world? Rick tells all in this conversation. | 1 10 10 | Free | View In iTunes |
| 78 | VideoDo you Really Want Deeper Audience Relationships? | Plenty of stations have listener clubs and audience databases, and almost none of them do a good job of inviting listeners join and rewarding them for doing so. Here's a pointed illustration of this flaw using real-life examples. | 1 10 10 | Free | View In iTunes |
| 79 | VideoPersonalizing your Website: An Illustration | I firmly believe that every radio station website should be personalizable. "MYWXXX" should be different from "YOURWXXX." By using this example with Fandango, I'll illustrate how easy and effective this can be. The key, of course, is having content WORTH personalizing. And that you should definitely have. | 22 9 10 | Free | View In iTunes |
| 80 | VideoHow to Monetize Online Radio | The secret is out and Andy Ruback has it. Andy is GM of NRG Media's broadcast cluster in Lincoln NE, and Andy is making money - lots of it - out of the box with online radio. Watch as Andy details his secrets - ones that any broadcaster can (and should) apply. Think there's no money to be made in streaming? Think again. | 21 9 10 | Free | View In iTunes |
| 81 | VideoSlacker Radio Announces New On-Demand Plan | Slacker Radio this week announces a new on-demand add-on for their personalized radio service to compete against the likes of Rdio, Spotify, Rhapsody, and others. Part 2 of Mark Ramsey's (http://www.markramseymedia.com) conversation with Slacker Radio's (http://www.slacker.com) VP Marketing Jonathan Sasse. | 15 9 10 | Free | View In iTunes |
| 82 | VideoThe Future of Online Radio - a conversation with Slacker's Jonathan Sasse | This is part one of Mark Ramsey's (http://www.markramseymedia.com) conversation with Jonathan Sasse, VP Marketing of Slacker (http://www.slacker.com), one of the leading personalized Internet radio services. Listen as Jonathan smashes some myths that are all too prevalent in radio circles and illustrates the momentum that online radio has among consumers, device manufacturers, and automakers. This is a very important conversation. Strongly recommended viewing for broadcasters online and on-air. | 12 9 10 | Free | View In iTunes |
| 83 | VideoMatch the Spots Online to those Over the Air and Radio Loses | If we match our over-the-air spots to what's on our radio streams, we lose. That's the message from AndoMedia COO Paul Krasinski (http://www.andomedia.com) in part two of this conversation with Mark Ramsey (http://www.markramseymedia.com). Paul and Ando are bullish on radio's prospects, but Pauls quick to point out that online radio is an all-new game, not an Arbitron one. It's an invitation for new strategies, new formulas, new clients, new dollars. Beware applying old rules to the online radio space. Doing so will surrender a big chunk of radio's future. | 10 9 10 | Free | View In iTunes |
| 84 | VideoCreate a Lasting Impression | The essence of branding is to create an impression which lasts. This is forgotten when we obsess on "legendary" call letters even when the legend is in our minds, not the audience's. It's forgotten when we focus on today and don't bother to build for audiences yet to come. A great brand is like a PIXAR movie - it's always fresh and worth enjoying again. So says Mark Ramsey, president of Mark Ramsey Media (http://www.markramseymedia.com). | 1 9 10 | Free | View In iTunes |
| 85 | Video6 Ways to Dramatically Improve and Profit from Online Radio | Mark Ramsey (http://www.markramseymedia.com) talks to AndoMedia Group's (http://www.andomedia.com) COO Paul Krasinski about 6 best practices that can dramatically improve your online radio efforts and bring profit your way. | 31 8 10 | Free | View In iTunes |
| 86 | VideoThe Day FM Radio is on Mobile Phones | What will happen if and when an FM radio is built into every new mobile phone? Mark Ramsey's (http://www.markramseymedia.com) prediction: Not much. Watch as Ramsey discusses two key issues that might be unwelcome outcomes of FM on mobile phones. | 24 8 10 | Free | View In iTunes |
| 87 | VideoSocial Media for Radio - the Sharktopus Way | Can your media brand learn a thing or two from a cheesy Syfy channel movie? When it features Debbie Gibson, Tiffany, and a creature that's half shark and half octopus, you bet you can. Mark Ramsey (http://www.markramseymedia.com) introduces you to the power of a simple pin to move audiences to action. | 14 8 10 | Free | View In iTunes |
| 88 | VideoThe Power of Social Media finally comes to Radio | Mark Ramsey (http://www.markramseymedia.com) talks to Brian Kissel, CEO of Janrain (http://www.janrain.com), a company central to activating social media for traditional media companies like Meredith, Scripps, NPR, National Geographic, MTV, and now Radio. As Brian explains, social media provides the key to unlocking dramatically improved registration, customer information, and monetization. This is a very important conversation - watch it. | 3 8 10 | Free | View In iTunes |
| 89 | VideoTriton's Mike Agovino on Radio's Social Media Future | Triton Media (http://www.tritonmedia.com/) COO Mike Agovino talks to Mark Ramsey (http://www.markramseymedia.com) about Triton's new deal with Janrain (http://www.janrain.com/), what it means for radio's social media future, and the consequences for monetizing radio's digital assets. | 27 7 10 | Free | View In iTunes |
| 90 | VideoRadio's Branding Lessons from Comic Con | Big lessons for the radio business from Comic Con (http://www.comic-con.org/). Mark Ramsey (http://www.markramseymedia.com) says we need to focus on two things: Fans and Content. Here's why and how. | 26 7 10 | Free | View In iTunes |
| 91 | VideoShama Kabani on the Zen of Social Media Marketing | Mark Ramsey (http://www.markramseymedia.com) talks to Shama Kabani, head of the Marketing Zen Group (http://www.marketingzen.com) and author of The Zen of Social Media Marketing. How can broadcasters use social media in the most effective way possible? | 13 7 10 | Free | View In iTunes |
| 92 | VideoHow Change will Transform Media | Mark Ramsey (http://www.markramseymedia.com) talks to Pip Coburn, head of Coburn Ventures (http://www.coburnventures.com), a change advisor to investors and corporations worldwide. How can we think about media to navigate that change that is transforming everything around us? First, don't think of your industry as an "institution." Second, look to nimble, responsive, flexible players like Netflix. Lots of great insight from one of the sharpest minds on the trend-observing front. | 10 7 10 | Free | View In iTunes |
| 93 | VideoRadio's Key Competitive Advantage in a Digital World: It's a Megaphone | Radio's key competitive advantage in a digital world is that it's a "megaphone." Compared to digital media alone this is incredibly powerful. But when you add digital media to the power of radio, its power becomes limitless. Part of Mark Ramsey's (http://www.markramseymedia.com) presentation at the Radio Ink Convergence Conference 2010. | 1 7 10 | Free | View In iTunes |
| 94 | VideoRadio is about Bringing People Together | Radio is about bringing people together for a shared experience, not separating them into niches. The closing portion of Mark Ramsey's (http://www.markramseymedia.com) presentation at the Radio Ink Convergence Conference 2010. | 1 7 10 | Free | View In iTunes |
| 95 | VideoHow to become a Social Media Magnet | Mark Ramsey (http://www.markramseymedia.com) talks to Richard Laermer (http://www.laermer.com). Richard heads RLM Public Relations (http://www.rlmpr.com). He's the author of many marketing and PR best-sellers and is a power social media user. Radio has social media all wrong, says Richard. It's not about self-promotion, it's about providing value that attracts consumers to your brand. | 28 6 10 | Free | View In iTunes |
| 96 | VideoRadio starts with People and Content | Anybody who thinks radio is the same all over the world has never talked to Craig Bruce. Craig is content head for one of Australia's top broadcasters: Austereo (http://www.austereo.com.au/). In this conversation with Mark Ramsey (http://www.markramseymedia.com), you'll be reminded about what radio can be - when it's done right. | 14 6 10 | Free | View In iTunes |
| 97 | VideoRatings HORROR Stories | Prepare to be thrilled - prepare to be chilled. Prepare to be disappointed and upset. Here are some anecdotal ratings horror stories that will curl your hair - for all the wrong reasons. From Mark Ramsey (http://www.markramseymedia.com) for Area 51 on All Access (http://www.allaccess.com) | 9 6 10 | Free | View In iTunes |
| 98 | VideoSometimes Consumers Don't Know what they Want | Should you give consumers what they want? Or also give them what they don't know they want? Sparked by the writings of Daniel Pink, this is from Mark Ramsey (http://www.markramseymedia.com) for Area 51 on All Access (http://www.allaccess.com). | 9 6 10 | Free | View In iTunes |
| 99 | VideoConsumers Want Relationships Online | Being online isn't simply about pushing our stuff out to audiences in new ways. Nor is it about dragging them back to our stations so we can monetize them. It's about engaging consumers in the relationships they crave and in the places they crave them. From Mark Ramsey (http://www.markramseymedia.com) for Area 51 on All Access (http://www.allaccess.com) | 9 6 10 | Free | View In iTunes |
| 100 | VideoMaking Radio Accountable in One Easy Lesson | Anybody can do a video with an offer code. But in your market only mass media can make sure everyone who's interested will see it. Mark Ramsey (http://www.markramseymedia.com) brings this notion to life in this test video with a local auto dealer, Toyota of Escondido (http://www.toyotaescondido.com/). And yes, the code is real. Just go down to Toyota of Escondido, meet my friend Tom, and try it. Why doesn't every radio and TV station produce and promote videos like this? You tell me. | 27 5 10 | Free | View In iTunes |
| Total: 100 Episodes |
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