Marketing Unleashed Podcast
By Gary Bembridge
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Podcast Description
Looking for tips, advice or inspiration on marketing, advertising and digtal? This this is the podcast for you! Gary Bembridge has extensive marketing experience globally after years in food and beauty marketing and running global eBusiness projects. Challenging and provocative always, listen and then join the debate by visting http://www.garybembridge.com to add your thoughts and comments to the issues raised in the podcast. While there, why not sign up for email updates from the blog.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
35: Offline Brands Ousting Online Brands? Or not | are offline brands really overtaking online only brands? | 2 4 11 | Free | View In iTunes |
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2 |
34 Marketing in a digital world | Why you need to think marketing in a digital world, not digital marketing | 13 3 11 | Free | View In iTunes |
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3 |
33 Death of User Generated Content? | Is the death of user generated content on the way? | 27 2 11 | Free | View In iTunes |
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4 |
32 Digital Strategy | 3 key things to focus on when thinking about digital strategy | 2 2 11 | Free | View In iTunes |
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5 |
31 How to get teams that win? | Sir Clive Woodward's top tips on having winning teams. After the podcast why not comment on iTunes or http://www.garybembridge.com | 27 1 11 | Free | View In iTunes |
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6 |
30 Winning a race by standing still? | Can you win a race by standing still? After the podcast why not comment on iTunes or http://www.garybembridge.com | 9 1 11 | Free | View In iTunes |
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7 |
29 Naked Footballers are everywhere. Why? | Is it just me or are there naked footballers everywhere these days? Why? Comment on iTunes or http://www.garybembridge.com | 25 9 10 | Free | View In iTunes |
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8 |
28 Is TV dying? What to do? | Is TV dying? 5 observations and 3 things to do Comment on iTunes or http://www.garybembridge.com | 12 9 10 | Free | View In iTunes |
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9 |
27 Annoying ads work! So do more? | Annoying ads seem to work! So does that mean we should try and be more annoying? Or is there another way? Comment on iTunes or http://www.garybembridge.com | 21 8 10 | Free | View In iTunes |
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10 |
26 Own the channel and consumer | To win you need to own the channel and own the consumer. Or do you? In this podcast I give a point of view. Have a thought? Leave comment on iTunes or http://www.garybembridge.com | 12 8 10 | Free | View In iTunes |
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11 |
25 The Times Paywall and iPad App (marketing unleashed #25) | 4 reasons I like what The Times London and Murdoch is trying to do, and what I think marketers, advertisers and digital players can learn from it | 8 8 10 | Free | View In iTunes |
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12 |
24 Brand Committment: harder than ever (marketing unleashed #24) | People are committinglater. This trend to committ later and later generally has some big implications for brands. Find out what | 1 8 10 | Free | View In iTunes |
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13 |
23 Brand Names and Spades! (marketing unleashed #23) | When it comes to brand names, when should you call a spade a spade? | 26 6 10 | Free | View In iTunes |
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14 |
22 Social Media and Leaders (marketing unleashed #22) | time for every company leader to be active on social media? | 20 6 10 | Free | View In iTunes |
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15 |
21 Order Winners Qualifiers Losers (marketing unleashed #21) | Know what is really makes you competitive? | 13 6 10 | Free | View In iTunes |
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16 |
20 Blogger Power (marketing unleashed #20) | The growing influence of bloggers and what you should be doing | 14 5 10 | Free | View In iTunes |
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17 |
19 Apple iPhone, Steve Jobs and Porn (marketing unleashed #19) | What Steve Jobs view on porn on the iPhone teaches us on digital strategy | 9 5 10 | Free | View In iTunes |
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18 |
18 Doom and Gloom. Time to be positive? (Marketing Unleashed #18) | Why all the doom and gloom in ads. Time to be more positive? | 30 4 10 | Free | View In iTunes |
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19 |
17 UK Election: crowd sourcing creative? (Marketing Unleashed: 17) | How the UK election 2010 seems to be crowd sourcing creative! | 23 4 10 | Free | View In iTunes |
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20 |
16 Apple iPad: Who For? What for? (Marketing Unleashed: 16) | All is now clear when it comes to the user and use of the iPad | 16 4 10 | Free | View In iTunes |
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21 |
15 Ten Digital Fundamentals (Marketing Unleashed: 15) | Based on a talk I did for Richmond Events Digital Marketing Briefing Conference in LOndon | 28 3 10 | Free | View In iTunes |
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22 |
14 Creativity in Advertising (Marketing Unleashed: 14) | Based on a talk I did for the World Advertising Research Center. | 20 3 10 | Free | View In iTunes |
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23 |
13 Leaders do not follow (marketing unleashed: 13) | If leaders do not follow, what do you need to do to lead? | 3 11 07 | Free | View In iTunes |
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24 |
12 Ten things you wish you had known 10 years ago (marketing unleashed: 12) | What 10 things should have known 10 years ago to be a better marketer? | 27 10 07 | Free | View In iTunes |
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25 |
11 Ben and Jerry and Brand Beliefs (marketing unleashed: 11) | What can we learn from Ben and Jerry and the role of having a brand belief? | 13 10 07 | Free | View In iTunes |
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26 |
10 Lastminute.com (marketing unleashed: 10) | What can we learn from the an online versus traditional business about marketing? | 5 10 07 | Free | View In iTunes |
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27 |
09: Subway Fast Food Chain | What can we learn from the fast food chain Subway about marketing? | 28 9 07 | Free | View In iTunes |
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28 |
08: What makes you different? A talk at Marketing Forum 2007 | A talk that I did at Marketing Forum 2007 on how to make sure that you are different | 9 9 07 | Free | View In iTunes |
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29 |
07: Brand Integrity and L'Oreal, British Airways, Fisher Price and more | What can we learn about brand integrity and its importance from recent transgressions? | 14 8 07 | Free | View In iTunes |
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30 |
06: Consumer versus Brand Experts Choice of Top Brands | What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice? | 3 8 07 | Free | View In iTunes |
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31 |
05: Spice Girls. Iron lady. Osne Word Marketing | What can we learn from the Spice Girls and the Iron lady when it comes to marketing? | 30 7 07 | Free | View In iTunes |
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32 |
04: Facebook and MySpace | What can we learn from what applications will work for users of Facebook and MySpace? | 22 7 07 | Free | View In iTunes |
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33 |
03: Spoof Commercials and User Generated Ads | What can we learn from user generated ad spoofs? | 11 7 07 | Free | View In iTunes |
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34 |
02: Dove Real Beauty Evolution | What can we learn from Dove Evolution winning at Cannes 2007? | 6 7 07 | Free | View In iTunes |
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35 |
01: Unleashed On Marketing: What does it mean? | Who is Gary Bembridge? What is Unleashed on Marketing? | 17 6 07 | Free | View In iTunes |
| Total: 35 Episodes |
Customer Reviews
New news and how to get it out there
You raise an interesting point about the importance of providing ongoing "new news" to keep the consumer engaged and buying. But just as marketers nowadays need to think about creating new news, they also have to think about how they will deliver it. There are now so many channels available to them but budgets don't allow them to use them all. Understanding where to reach your news hungry consumers is getting increasingly important. If you don't spend enough time researching and perfecting this, your news might fall on deaf ears.
Practical and interesting topics
I like the format of the blog in terms of weekly postings. Gary comes up with interesting topics that are not your run-of-the-mill topics and he puts an interesting angle on them. Definitely worth listening to for anyone in marketing or business and always leaves me thinking more about that subject. Gary's blog is equally a favourite of mine.
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