Production Expert Podcast Production Expert

In this week’s edition Ashea is joined by Dallas Taylor from Defacto Sound & Twenty Thousand Hertz Podcast, where they discuss the sound design process behind some of the world's most famous brands.


Talking Points:

Working to a brief: What is your process for capturing the mood and creating an experience that complements the visual storytelling?
Sound choice, inspiration, foley etc.
What makes a sound instantly recognizable, e.g Netflix. What is the process like getting to that point?
Optimising workflow: Tools, gear, deadlines. 
Emerging trends, challenges, and opportunities facing sound designers in an ever-evolving industry.


Finds of the week:
Ashea: Waves Stream
Dallas: Buy Back Your Time- Dan Martell

In this week’s edition Julian and  Ashea joined by Anna Bulakh of Respeecher, where they discuss the importance of ethics in AI and how to proceed with caution.


Talking Points:
What are some of the current threats AI poses in society/the audio and music industry today?Synthetic media, voice cloning software and other tools are still in their early stages but are incredibly powerful tools that can all be really useful if used wisely, however there needs to be ethical principles in place. The dangers of DeepfakesProvenance.Please tell us about Respeecher, what this tool offers and how you are putting ethical practices and policies at the forefront of your company.Damian’s article On Respeecher 
Finds of the week:
Julian: Now TV has ads
Ashea: Notion App
Anna: Brief History Of AI - Michael Aldridge, Chip War Michael Phillips

In this week's edition Julian and Ashea are joined by Steve DeMott, where they discuss the music industry Gatekeepers of today, who are they and are they worse?


Talking Points:
Social Media age and the “democratization” of the industry.Labels vs the new A.I/Digital gatekeepersYoutube, Google and artist revenue
Finds of the week:
Julian: High Strung/Nashville Strings
Ashea: MCenter
Steve: Pulsar 1178 

In this week’s edition Julian and  Ashea are joined by Reid Caulfield, where they discuss a recent article from the LA Times and ask ‘Is AI coming for our jobs, and should we be worried?’

Talking Points:
LA Times Article:
https://www.latimes.com/.../ai-artificial-intelligence...
From the article:
"In the music and sound-recording industry, the tasks most likely to  be affected by AI are voice generation and cloning, music generation and  recording and lyrics composition,  followed by mastering, mixing and  tools programming, according to the study.
More than 50% of survey  participants anticipated that AI would displace sound designers in the  next three years, while more than 40% saw AI coming for music editors,  audio technicians and sound engineers. Roughly a third of respondents  predicted a similar fate for songwriters, composers and studio  engineers."
Our thoughts on the survey
Bearing this in mind how should audio professional go about keeping themselves valuable (better than A.I)?
How can we use A.I to our advantage?


Finds of the week:
Julian: PSI Audio A17-M
Ashea: Landscape With Invisible Hand
Reid: Altiverb 8, Arrival

On request of our listeners. In this week's episode Ashea is joined by Russ Hughes and Paul Maunder where they give tried and tested advice on  how to make a living in today's audio industry.


Talking Points:
What was your first pro gig and how did that come about?Getting work in a traditional studio settingFreelancingTypes of clients and how to deal with themBalancing a day jobWhen/how to transition into full time

Finds of the week:
Ashea: All You Need To Know About The Music Business
Russ: Criminal Record Show , i73 Pro
Paul: Deity Theos digital radio mics

In this week’s edition Julian & Ashea are joined by Oliver Thomas and Maurice Patist from PMC.


Talking Points:
PMC & its history - background of company
Relationship with UGM/Dolby
PMC and suitability for Immersive - any particular features which you think make them particularly suitable?
How does an ATL differ from a ported or band pass cabinet in performance?
PMC and DSP, Network Control
What, if anything, can you share about future developments at PMC?
Finds of the week:
Julian: Focusrite Vocaster Two
Ashea: Crumple Pop Plosive Remover
Maurice: Voyage Audio Spatial Mic, Julia Holter Something In The Room She Moves
Oliver: Audient Oria