The Search Engine Strategies Podcast
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Podcast Description
Continuous Live Coverage of the Search Engine Strategies Conference. Keep up to date with everything going on in the world of Search with updates straight from the conference and news on upcoming conferences. It's a great way to plan your agenda, do research on a show, or even experience the full conference right from your ipod!
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Where is Search Going in 2012? Organic and Paid Together at Last; | Where is search going in 2012? Organic and Paid Together at last; SEO Opportunity Forecasting with founder and CEO of BrightEdge Jim Yu. | 6 4 12 | Free | View In iTunes |
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2 |
Why Local Search Leads to Higher ROI | Why Local SEO has higher ROI than any other marketing program and why small businesses are ahead of large enterprises when it comes to Local SEO with Steve Yeich, CEO of Local Splash . | 31 3 12 | Free | View In iTunes |
|
3 |
Taking Stock With Your Customers | Taking Stock With Your Customers as we hear from SearchMetrics CTO Marcus Tober, who explains how his company found success thanks to investments from their clientele. | 31 3 12 | Free | View In iTunes |
|
4 |
Google Venice Update and Impact on Content | Textbroker CEO-Americas Phillip Thune discusses the Google Venice Update, in which Google is weighing local content more heavily on broad search queries. | 31 3 12 | Free | View In iTunes |
|
5 |
SEM and Mobile Ad Networks in China | Talking SEM, Mobile Ad Networks and Direct Response Marketing in China with Zhaohui Tang, the CEO of adSage . | 31 3 12 | Free | View In iTunes |
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6 |
Enterprise Press Release Tips | Enterprise Press Release Tips for getting a reporter to read a press release that he or she will want to talk to you about. This and more are discussed with Peter Shankman, Founder of Help a Reporter Out and Vocus Small Business Evangelist in Residence. | 31 3 12 | Free | View In iTunes |
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7 |
Paid Search Competitive Analysis; Metrics for SEO | Paid Search Competitive Analysis; Metrics for SEO discussion with Suren Ter, Team COO of SEOquake (makers of the competitive keyword research tool SEMRush). | 31 3 12 | Free | View In iTunes |
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8 |
Benefits from Participating in Awards | Why companies enter an award competition? How can individuals benefit from participating in the award programs? Web Marketing Association President William Rice discusses these plus the announcement of First Annual MobileWebAward Competition for mobile websites and apps and a call for entries into the 16th Annual WebAward Competition for website development. | 31 3 12 | Free | View In iTunes |
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9 |
Content Strategy and User Behavior | Content Strategy, User Behavior; Creating engaging and shareable content with SlingshotSEO Search Media Creative Consultant Rasheité Radcliff. | 31 3 12 | Free | View In iTunes |
|
10 |
Using Google AdWords Strategy in Microsoft AdCenter | How you should use whats working for you in Google Adwords and use it in Microsoft AdCenter. We also hear about Acquisio acquiring ClickEquations with their VP Marketing and Co-founder Marc Poirier. | 30 3 12 | Free | View In iTunes |
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11 |
Setting Up A Paid Search Account | Setting Up A Paid Search Account with Zach Morrison, VP of Elite SEM, a boutique company specializing in marketing campaigns on search engines, optimization, and web analytics. | 30 3 12 | Free | View In iTunes |
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12 |
Vivastream In-Event Professional Networking and Social Navigation | Vivastream Founder Kyle Morehouse introduces us to his action-centric social web platform for in-event professional networking and social navigation. | 30 3 12 | Free | View In iTunes |
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13 |
Search and Social Integration; SOPA Blackout Lessons Learned | Integration of search marketing and social media, Lessons learned from the SOPA blackout and Googles privacy initiatives and other recent algorithm changes. That and more with Jeff MacGurn, vice president, earned media services for Covario. | 30 3 12 | Free | View In iTunes |
|
14 |
Google Analytics Integration | Experienced SEO and social media specialist Steve Lock tells us about his work with AnalyticsSEO, which integrates Google Analytics with a comprehensive suite of online SEO tools for campaign management. | 30 3 12 | Free | View In iTunes |
|
15 |
Advanced Keyword Modeling; Paid and Organic Search | Advanced keyword modeling, Paid and Organic Search collaboration and keyword data drilling. These and more are discussed with SES Advisory Board and President of Back Azimuth Consulting, LLC, Bill Hunt. | 30 3 12 | Free | View In iTunes |
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16 |
Usability, Duplicate Content and Lost Link Equity | Usability from mobile to real world application, Loss of Google Webmaster Tools data, changes in localization/personalization and duplicate content are all covered as we speak with Jenny Halasz with JLH Marketing, Inc. | 30 3 12 | Free | View In iTunes |
|
17 |
SEO, Social Media and PPC Tools | SEO, Social Media and PPC Tools all in one as we learn about the expansion of Raven Tools toolset, and their real-time social media tools overhaul with Raven Tools User Experience Manager Alison Groves. | 29 3 12 | Free | View In iTunes |
|
18 |
Competitive Link Intelligence, Advanced Link Building and Advanced Link Analysis | Competitive Link Intelligence, Advanced Link Building and Advanced Link Analysis with cognitiveSEO.com Founder and Chief Architect Razvan Gavrilas. | 29 3 12 | Free | View In iTunes |
|
19 |
Cracking the Pinterest Code; Enterprise Link Building | Pinterest Marketing, Cracking the Pinterest Code and Enterprise Link Building with Chris Bennett, the founder of 97th Floor, which specializes natural link building, blog outreach, infographics, infoactives and Pinterest marketing. | 29 3 12 | Free | View In iTunes |
|
20 |
Local on Organic Search; Best Practices For Using Google Places | Learn about the impact of local on organic search, how to get the best out of local search and best practices for using Google Places with Milestone Internet Marketing President and Founder Benu Aggarwal. | 29 3 12 | Free | View In iTunes |
|
21 |
PPC Tools of the Trade; Getting the Most Out of Google AdWords | PPC Tools of the Trade, Paid Search Audits and getting the most out of the Google AdWords campaigns with Fang Digital Marketing CEO/Lead Consultant Jeff Ferguson. | 28 3 12 | Free | View In iTunes |
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22 |
SES New York 2012 Keynote Preview | A SES New York 2012 Keynote Preview with Author, Google Digital Marketing Evangelist and Market Motive Co-founder Avinash Kaushik. | 18 3 12 | Free | View In iTunes |
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23 |
SEO in the World of New gTLDs | Learn about gTLDs and what domain extension is best for your brand and how you can gain significant marketing value by selecting one over the other. Tim Callan, the CMO of Melbourne IT Digital Brand Services, discusses how your chosen domain extension might affect your SEO. | 22 11 11 | Free | View In iTunes |
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24 |
Search 2.0 – How Leading Brands are Leveraging Search to Understand and Deliver Targeted Customer Experiences | Search 2.0 – How Leading Brands are Leveraging Search to Understand and Deliver Targeted Customer Experiences with Leapfrog Online VP of Media Helene Rosenblum. | 22 11 11 | Free | View In iTunes |
|
25 |
Interactive Investment Management | Interactive Investment Management and the concept of focus on ROI and better access to analytics, while taking a holistic approach that is both channel and technology neutral, is explained by the CEO and Founder of Rise Interactive, Jon Morris. | 22 11 11 | Free | View In iTunes |
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26 |
Pitching and Delivering Social Media Strategies | The challenges of pitching and delivering social media strategies to cause based and non-profit organizations, how to effectively leverage low cost tools and solutions to build reach, build influence and create opportunity and how to have a professional grade blog up and running in 1 day. | 22 11 11 | Free | View In iTunes |
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27 |
Enterprise Level SEO; Organic Search Insight | Recap of Enterprise Level SEO presentation which discussed SEO tactics specific to large sites including budgeting issues and implementation hurdles common to large organizations with Russ Mann, chief executive officer and co-founder of Covario. | 22 11 11 | Free | View In iTunes |
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28 |
Aggresive SEO and Online Reputations | Talking Aggressive SEO and Online Reputations as we speak with Five Blocks CEO Sam Michelson. We learn about the recently launched iPhone App called Reputation that allows companies to track their brand online, as well as a program for Hedge Funds to help them do preventative work on their online reputations. | 16 11 11 | Free | View In iTunes |
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29 |
Viral Video Marketing | Discussion of whats involved with Viral Video Marketing with Greg Jarboe, President and co-founder of SEO-PR and author of the book, YouTube and Video Marketing: An Hour a Day. | 16 11 11 | Free | View In iTunes |
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30 |
Social Media on a Budget, Community Engagement and Content | Social Media on a Budget, Community Engagement and Content as we hear from Red Roof Inn Social Media Manager Kevin Scholl. Learn how popular hotel chain utilizes social media, engages their customers and how they offer specialized content like their RedRoofLuvsPets Facebook community. | 16 11 11 | Free | View In iTunes |
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31 |
LookSmart New Quality Initiatives | Benoit Vatere, Vice President of the Distribution Network for LookSmart describes how Looksmart is not only a search network, but that they operate to buy intent rather than systems. The search advertising network announces new quality initiatives have been launched within our network. | 24 8 11 | Free | View In iTunes |
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32 |
Market Motive Earns Government Funding | The federal government, Department of Labor now funds Market Motive courses for qualified unemployed. Benedictine University is the latest to announce MBA program based on Market Motive courses. A select number of students can learn directly from the all-star faculty starting September 11, 2011. Michael Stebbins and John Marshall, the Founders of Market Motive discuss how they got the government to fund your online courses and how does someone qualify for the funding? We also learn about the universities who are using the curriculum? How does it stay up to date and as a publisher, why do you take students into your won program? | 24 8 11 | Free | View In iTunes |
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33 |
Acting on Analytics; Testing and Validating Initiatives | Discussing Acting on your analytics, Landing page optimization, Testing and validating your initiatives with Nathan Richter, Strategic Service Director with Monetate, specializing in testing, targeting, and personalization of websites. | 24 8 11 | Free | View In iTunes |
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34 |
Local Search Integration | We discuss how big local search is getting and how businesses need to integrate local search, mobile search, social media, deals, coupons, everything into a successful online marketing campaign with David Rodecker, Founder and CTO of Local Splash. | 24 8 11 | Free | View In iTunes |
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35 |
Cloud-Based Social Writing and the Content Engineer | Hear about the increasing important role of the content professional in the post-Google Panda world, The emergence of a new breed of marketer: the content engineer, which combines content marketing, web analytics and SEO and how creativity without conversions equals zero. | 24 8 11 | Free | View In iTunes |
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36 |
American Express OPEN Ad and Search Manager | AdManager is an online tool from American Express OPEN that can help maximize the effectiveness of display advertising so you can attract new customers and increase sales. Search Manager is a tool that manages all your pay-per-click campaigns in one place with daily performance recommendations, keyword bulk editing, automated bid management and customized reporting. Alex Sepulveda, Search Engine Marketing Specialist and American Express Representative, fills us in on both. | 24 8 11 | Free | View In iTunes |
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37 |
Transparent Search Engine Results | Transparent Search Engine Results, and how is that different from all of the other SEO Tools with Scott Stouffer, Co-Founder and President, Technology for SEOEngine. Scott also fills us on their unique search engine and how former Yahoo! Search Executive Larry Cornett has recently joined their first advisory board. | 24 8 11 | Free | View In iTunes |
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38 |
Understanding the Power of Content Marketing | Why businesses need to understand the power of content marketing, How to discover content ideas for your business and the power of long tail keywords and How to use Facebook as a content vehicle to market your business. We discuss this and more with Arnie Kuenn, President of Vertical Measures and author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing. | 23 8 11 | Free | View In iTunes |
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39 |
Keyword Management; Paid and Organic Search Integration | Bill Hunt of Back Azimuth Consulting tells us about a new Keyword Management tool to enable companies to aggregate and monitor performance of keywords across both paid and organic search. He discusses complexities of managing keywords, the value of integrating paid and organic data and five diagnostic data points we never think to use. | 23 8 11 | Free | View In iTunes |
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40 |
Think Content Optimization | Duane Forrester, Senior Product Manager with the Bing Webmaster Program, discusses Content Optimization, search and social are overlapped and why you should not keep your program separated. | 22 8 11 | Free | View In iTunes |
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41 |
Managing In-House SEO without a Staff | Managing In-House SEO without a Staff, plus we hear how news organizations handle social media and SEO with Allison Fabella, SEO and Social Media Manager for The Atlanta Journal-Constitution. | 22 8 11 | Free | View In iTunes |
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42 |
Web Analytics and KPIs | Web Analytics and KPIs discussion with Thom Craver, Web and Database specialist, Saunders College of Business at Rochester Institute of Technology. He also gives his thoughts on how Google Panda and Google + play a role. | 22 8 11 | Free | View In iTunes |
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43 |
SEM in the Retail Vertical | Dave Anna, Partner, Marketing Execution and Measurement at Rosetta, discusses his participation on the SEM in the Retail Vertical session at SES San Francisco 2011, where they discussed how different category owners, vendors, marketing groups, and agencies can work together to align towards high performing campaigns and Web properties. | 22 8 11 | Free | View In iTunes |
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44 |
CrowdSource Scalable Workforce | Learn about CrowdSource Scalable Workforce software, a platform designed to enhance Amazons Mechanical Turk. CrowdSource CEO Stephanie Leffler discusses their additions to the platform including worker profiles and a self-service solution, which will allow CrowdSource clients to connect directly with workers from the beginning of a project to the end without the intervention of a CrowdSource team member. | 22 8 11 | Free | View In iTunes |
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45 |
Meaningful SEO Metrics: Going Beyond the Numbers | Director of SEO at Business Online Ray Catfish Comstock focused on key metrics and reporting on the SES San Francisco 2011 panel on Meaningful SEO Metrics: Going Beyond the Numbers. He talks about how to tell if youre winning or losing with a three phased approach. Performance, opportunity and prioritization. | 19 8 11 | Free | View In iTunes |
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46 |
Driving Traffic and Sales by Enabling Consumer Trust | We hear how Symantec products help drive more traffic and website sales through enabling consumer trust with Michael Lin, Senior director of Symantecs SSL business Unit. We also learn about their Seal in Search Program, and the latest marketing push on their VeriSign Secure Seal and EV SSL. | 19 8 11 | Free | View In iTunes |
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47 |
SES SF 2011 Preview: Importance of Good, Fresh Content | Phillip Thune, CEO-Americas of TextBroker, discusses Importance of good, fresh content for every website, especially with recent changes by Google to its Panda algorithm, ways to manage content creation, including importance of speed and quality and finally the value of unique content for ecommerce companies. | 15 8 11 | Free | View In iTunes |
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48 |
SES SF 2011 Preview: Video-Based Usability and Remote Testing | Alejandro Rivas-Micoud is CEO of Userlytics, a video-based usability and remote testing platform. We also learn about the launch of their new enterprise platform, which allows marketers, UX designers and software developers to test their campaigns, apps, websites and digital properties. | 15 8 11 | Free | View In iTunes |
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49 |
SES San Francisco 2011 Preview: Conversion Triggers | Personal Life Media founder Susan Bratton previews her keynote presentation at SES San Francisco 2011 on Conversion Triggers- - Persuasion Strategies for Digital Marketers. | 31 7 11 | Free | View In iTunes |
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50 |
SEO Cloud And The Future Of SEO Revenue | Seth Besmertnik leads corporate strategy and develops strategic partnerships for Conductor. As the world of SEO moves forwards, Conductor is releasing new programs to help optimize your conversions and business metrics. | 30 3 11 | Free | View In iTunes |
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51 |
Reputation Management and Your Online Persona | Rhea Drysdale is Acting CEO at Outspoken Media speciallizes in SEO, link development, social media, and reputation management. She's here to answer a few questions about how to keep your personal branding managed. | 30 3 11 | Free | View In iTunes |
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52 |
The Future of Search | Eli Goodman is Search Evangelist at comScore Inc. and foresees the evolution of local search and social search. Over the next five years he believes that local search will mature and grow far more prominent than social search thanks to many factors. | 30 3 11 | Free | View In iTunes |
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53 |
Keyword Intelligence | Ron Jones is President of Symetri Internet Marketing, and is ready to reveal the secrets of keyword research. Keywords are the foundation of search. | 30 3 11 | Free | View In iTunes |
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54 |
Retargeting Tactics and Campaigns | Advertisers should be skeptical about the reach claims of ad networks, and John Kelly, Vice President of Criteo is here to explain just why proper retargeting campaigns and tools are important for advertisers. | 30 3 11 | Free | View In iTunes |
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55 |
Keeping Your Online Reputation Safe | The online space is always moving rapidly, but the laws move at a snails pace. Gary Kibel is a partner at Davis and Gilbert LLP, who specializes in the areas of New Media, Advertising/Marketing and Privacy law. | 30 3 11 | Free | View In iTunes |
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56 |
Understanding How SEO Can Blend With Social Media | Ensuring your sites are properly aligned for search engines, and that your researching topics for your blog are only a couple tips that Aaron Kronis offers. | 30 3 11 | Free | View In iTunes |
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57 |
Integrating All Aspects of Your Marketing Campaign | Rebecca Ryan and Liana “Li†Evans are the founders of LiBeck Inegrated Marketing, helping clients create strategies to integrate not only an online marketing campaign, but keeping it hand in hand with the offline aspects of your campaign. | 30 3 11 | Free | View In iTunes |
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58 |
Hispanic Online Marketing Reach And Visibility | Paul Lima is President of Lima Consulting Group, who help companies develop, deploy and measure their business and online marketing strategies. Latin America is a large growing online market. | 30 3 11 | Free | View In iTunes |
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59 |
Monetizing Your Social Media Marketing | Having trouble monetizing your social media marketing campaign? Heather Lutze is an expert on internet marketing, and has many strategies on how to get your campaign on the ground running. | 30 3 11 | Free | View In iTunes |
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60 |
The Benefits of Professional Organizations | Clare Madden of SEMPO and Senior Client Director at Virtual, Inc. tells us about the benefits of joining the professional organization for SEM, SEMPO, and how they plan to improve services going forwards. | 30 3 11 | Free | View In iTunes |
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61 |
Evolution Of Marketing Strategies | Kristjan Mar Hauksson is on the Board of Directors for SEMPO, knowing very well that SEM is rapidly growing and evolving. From traditional to viral campaigns, the lines are becoming blurred, and Kristjan believes that having a group that can build a framework to help guide the future of SEM is an important step in cutting through the clutter. | 30 3 11 | Free | View In iTunes |
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62 |
Returning Revenue For Online Retailers | Shopping cart abandonment can be a large problem, Listrak is a company that has a stake in reaching out customers who leave items in their cart. Sukey Murphy, Account Manager at Listrak, tells you the solution to aiming follow up marketing. | 30 3 11 | Free | View In iTunes |
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63 |
Marketing To The Local Market On Mobile Devices | Amy Piggott of OrangeSoda serves up a solution to business owners looking to target their local market. Getting your page listed is only a start, ensuring you actually show up is another matter entirely. | 30 3 11 | Free | View In iTunes |
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64 |
Practicing SEO On A Global Scale | Patrick Price is CEO of Idealizer Ltd., and knows a great deal about globalizing or localizing your website. It can be profitable, but you also need to be aware of details when it comes to the language barrier between companies that may even speak the same language. | 29 3 11 | Free | View In iTunes |
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65 |
New Tactics For Search Engine Marketing | Keywords can be useful, but it's not the only option for SEM, Lisa Raehsler is a SEM strategy consultant who has some new ideas on how to evolve your targeting tactics. | 29 3 11 | Free | View In iTunes |
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66 |
Merging Across Platforms Of Display And Search | The search and display platforms of ads are becoming closer and closer. Rob Rasko is President and COO of CPX Interactive, with a great deal of knowledge on just how to consolidate partners for any large ad campaign. | 29 3 11 | Free | View In iTunes |
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67 |
How SEM Has Changed | In a world where digital products have begun to take over the importance of physical items, Paul Szymanski has been around for a long time, and has seen the changes in SEM and exclusive marketing. | 29 3 11 | Free | View In iTunes |
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68 |
Online Surveillance And Security | Ryan Urban is Director of Acquisition at BrickHouse Security, specializing in creating digital devices that can stream surveillance information instantly or store it for later use, whether they're disguised as an everyday item or hidden somewhere else. | 29 3 11 | Free | View In iTunes |
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69 |
Affiliate Management and Product Development Services | Superior Affiliate Management CEO JP Diaz tell us about his company, which speicalizes in providing Affiliate Management and Product Development services for inventors who want to have their inventions on Television. | 29 3 11 | Free | View In iTunes |
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70 |
Don’t Just Play The Game Move The Chess Pieces | How do you adapt to the content farmer/panda update? What counts as spam when it comes to duplicate content? Brian Ussery is one of the leaders in SEO as CTO of Search Discovery Inc. | 29 3 11 | Free | View In iTunes |
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71 |
Developing Great Content | Byron White and Greg Jarboe revisit their SES New York 2011 presentation on Developing Great Content, whereby they explore the innovative strategies and up-to-the-second tactics for developing a full range of great content. | 29 3 11 | Free | View In iTunes |
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72 |
Providing Innovative Solutions Using Computational Intelligence | Dr. Ronald Yager is the CTO of Machintas Inc. which specialixzes in developing human-like intelligence and massive data access. | 29 3 11 | Free | View In iTunes |
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73 |
Managing Online Reputation | Charlie Cole, VP Online Marketing of Lucky Brand Jeans, discusses his participation on the SES New York 2011 presentation entitled Managing Your Online Reputation. | 29 3 11 | Free | View In iTunes |
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74 |
Rise of Paid Search Without Keywords | Alex Cohen, Senior Marketing Manager at ClickEquations, discusses the dawn of paid search without keywords and how Google is changing the way we buy ads. Alex also talks about how technology fits in effective paid search management and how will social media affect paid search advertising. | 29 3 11 | Free | View In iTunes |
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75 |
Making the SEO Enterprise Client Happy | Jim Yu, CEO and Founder of <BrightEdge is ready to tell you how to drive SEO performance across a company, scaling, and focus on making sure SEO practices and techniques are white-hat. He also gives his best practices for SEO practitioners to unite their metrics with company goals. | 29 3 11 | Free | View In iTunes |
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76 |
Incorporating Eye Tracking into Your SEO Campaign | UX Advocate and Founder Leslie Chacon discusses her work exploring the value of eye tracking within qualitative and quantitative research studies. | 29 3 11 | Free | View In iTunes |
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77 |
Local 2.0: The Evolution of Local Search | Location 3 Media Founder Andrew Beckman discusses his SES New York 2011 presentation on Local 2.0: The Evolution of Local Search where he discusses how online maps, shopping engines and directories are affecting universal search, and how businesses can optimize their campaigns to leverage these evolving aspects of the search engines. | 29 3 11 | Free | View In iTunes |
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78 |
DoubleClick Search New And Improved | DoubleClick Search is a platform that allows advertisers to manage multiple paid search campaigns, across all major search engines, from a single interface. Ariel Bardin, Director of Product Management at Google gives us the lowdown on DoubleClick Search v. 3. | 28 3 11 | Free | View In iTunes |
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79 |
SES New York 2011 Interview – Emilio Admodei | Emilio Amodei, founder of BlogVertise, speciallizing in helping bloggers monetize and fit into their niche in the online space for free. Emilio explains how bloggers can simply wait for the offers from advertisers to come in after registering for free. | 28 3 11 | Free | View In iTunes |
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80 |
Data-Driven Marketing | Data is a commodity…value is in the analysis is a message Jeff Adelson-Yan follows as Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions. | 27 3 11 | Free | View In iTunes |
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81 |
Search Retargeting | Chango Chief Revenue Officer Dax Hamman discusses Search Retargeting and how under utilized it is, and how for certain companies it is the strategy to lead them into new areas of business. | 27 3 11 | Free | View In iTunes |
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82 |
SES New York 2011: Duncan Watts Keynote | Duncan Watts is the principal research scientist at Yahoo! Labs. He will offer a sneak peek into his forthcoming book Everything Is Obvious: Once You Know the Answer. He explains how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do. | 25 3 11 | Free | View In iTunes |
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83 |
VeriSign Trust Seal One Dollar Promotion | VeriSign Trust Seal One Dollar 1-Day Promotion, plus new customer wins and uplift metrics and key trends with Bob Angus, senior channel marketing manager at VeriSign (which is now part of Symantec). | 25 10 10 | Free | View In iTunes |
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84 |
Conversion Power of Engagement Tools | Conversion Power of Engagement Tools As Agendize.com Launches a Self-Serve Platform. Matt Fogel, Vice President of Product for Agendize.com explains. | 25 10 10 | Free | View In iTunes |
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85 |
Evangelizing Over Exhibiting | Guillaume Bouchard is co-founder and president of NVI Solutions, a Montreal-based company specializing in interactive strategies. Guillaume discusses his take on the move of SES from San Jose to San Francisco. He also discusses how he evangelizing at this show over exhibiting this time around. | 8 9 10 | Free | View In iTunes |
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86 |
Toolset Expansion from SEO to Internet Marketing | Taylor Pratt, Product Manager for RavenTools, discusses how their tools have been expanded outside of SEO to handle all facets of internet marketing in order to get information and provide reports for internet marketing consultants and firms. | 8 9 10 | Free | View In iTunes |
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87 |
Factors of the Bing-Yahoo Merger | Ray Catfish Comstock is the senior search strategist at BusinessOnLine. Ray gives his take on the continuation of the Yahoo APIs along with other factors as a result of the Bing-Yahoo Merger. | 8 9 10 | Free | View In iTunes |
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88 |
Universal and Local Search | Mike Belasco is president of seOverflow, which specializes in cutting-edge search engine optimization services, discusses the evolution of universal and local search. | 8 9 10 | Free | View In iTunes |
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89 |
Best Practices for Publishing More Searchable Content | Topher Kohan, SEO Manager for CNN, discusses his experience at SES San Francisco 2010, plus he tells us about News Search Optimization and best practices for publishing more searchable, well-written content. | 8 9 10 | Free | View In iTunes |
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90 |
Ensuring Consumer Confidence | Tim Callan, VeriSign vice president of product marketing, discusses how the company is exhibiting SES San Francisco 2010 for the first time, and how their services help to ensure consumer confidence for their clients. | 8 9 10 | Free | View In iTunes |
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91 |
BlueGlass Workflow Solutions | The BlueGlass management team fills us in on their plans for 2011 including creating scalable workflow solutions, media engagement, content development, international promotion, interactive video, social media, and more. | 3 9 10 | Free | View In iTunes |
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92 |
BlueGlass Merger Backstory | Jim Hedger speaks with the management team at BlueGlass: Loren Baker, Jordan Kasteler, Dave Snyder, Tony Wang, Chris Winfield and Brent Csutoras. | 3 9 10 | Free | View In iTunes |
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93 |
SEO In-House: The Pros and Cons | Prashant Puri, Director of Acquisition Marketing for Bookrenter.com, discusses his participation on the SES San Francisco 2010 panel on Bringing SEO In-House: The Pros and Cons. | 2 9 10 | Free | View In iTunes |
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94 |
Everything You Wanted to Know about Search Ad Networks | Allen Hammock, Director of Technical Sales for Looksmart, discusses hlow they are teaching SES San Francisco attendees Search Ad Networks and Everything You Always Wanted to Know about them. | 2 9 10 | Free | View In iTunes |
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95 |
Using SEO Friendly CMS | Mark Knowles, president and CEO of Pixelsilk, talks to Jim about his take on SES San Francisco 2010 and Connected Marketing Week as well as how potential customers can take advantage of Pixelslk and their web-based SEO friendly CMS, content management system. | 30 8 10 | Free | View In iTunes |
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96 |
Outsourcing Paid Search | Neil Robertson is the CEO of Trada, a pay-per-click marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Niel fills us in on the details behind how Googles venture capital arm invested 5.75 million with the company as part of a plan to expand its business overseas. | 30 8 10 | Free | View In iTunes |
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97 |
Marketing Lessons with David Merman Scott | Andrew speaks with David Merman Scott who is at SES San Francisco 2010 in support of his latest book Marketing Lessons from the Grateful Dead. | 30 8 10 | Free | View In iTunes |
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98 |
Landing Page Testing for SEM | David Roth is the Director of Search Marketing at Yahoo!, Inc where he handles paid and organic search marketing strategy across all of Yahoo! He discusses how his team utilizes Landing Page Optimization Testing for SEM. | 30 8 10 | Free | View In iTunes |
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99 |
Evolution of Paid Search Marketing | Search Engine Marketing and David Rodnitzky, Pay Per Click Expert Founder and CEO of PPC Associates, gives his thoughts on the Evolution of Paid Search Marketing. | 27 8 10 | Free | View In iTunes |
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100 |
MyNextCustomer CEO George Revutsky | George Revutsky is Founder and CEO of MyNextCustomer, which lets marketing teams and agencies measure calls and leads from Paid Search, SEO, Social, and Offline campaigns, integrates Google Analytics with phone calls, calculates return on ad spend, and puts sales and marketing on the same page. | 26 8 10 | Free | View In iTunes |
| Total: 100 Episodes |
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