Web Usability, Software User Experience, and Social Media: by Michel Ann Sharritt, VP of Situated Research
By Michel Ann Sharritt, VP of Situated Research
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Podcast Description
Michel Ann Sharritt of Situated Research hosts webinars focusing on usability and user experience. Topics include web usability, social media and video game usability. Contact Michel with suggestions for future topics, or with questions or comments at michel@situatedresearch.com or by calling (630) 522-0855. Thank you for watching!
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoDesigning Interactive Software and Products | Topics include: Examining user interaction, collaboration, and engagement with human-computer interfaces; Benefits of usability research, such as increased sales, better customer loyalty, higher user productivity and lower maintenance costs; Basics of Interaction Design, and how it affects everyday products you use; Designing products for collaborative use and happy users; Qualitative vs. quantitative usability research; Different types of testing and research for particular products and design situations; How your product's usability directly impacts your brand image, and your bottom line. | 22 3 12 | Free | View In iTunes |
| 2 | VideoGamer Psychology - Designing Hit Video Games | Topics include: Differentiating Quality Assurance (QA) from usability research; Problems with starting usability research at the end of the development life cycle; Modeling gamer psychology and gamer challenges; Designing engagement to motivate players through goals and failures; Problems with standard usability tests such as the RITE method. | 29 2 12 | Free | View In iTunes |
| 3 | VideoTake Your Website to the Next Level | Topics include: How to turn your business into a social enterprise; Effective blogging practices to get your content shared, and start positive discussions about your product or business; Generating leads through social media and visits to your website; Pushing your message out to pull clients in; Research-proven best practices for selecting interactive, usable website content; Integration of your brand on your website, ads, apps, social media pages, and company blog. | 31 1 12 | Free | View In iTunes |
| 4 | VideoSocial Media 101: Building Relationships, Online Groups, and Brands | Topics include: Finding people on social networks that are discussing your industry; Building rapport with individuals on social networks; Growth strategies for managing an online group, helping your company become a social enterprise; Using online meetings, webinars, events, and local meetups to expand online group membership; How today's customers are talking about your business on sites like Facebook and Twitter, and reinventing sales and marketing in the process; Creating thought leadership with a business blog, and using it to share high-value content; Scientifically proven best practices for maintaining discussions and getting others to 'share' your content. | 24 1 12 | Free | View In iTunes |
| 5 | VideoSocial Media 101: Becoming An Expert | Topics include: Top 10 strategies to become a 'go-to' resource on social networks; How to pick significant resources to share; Top 5 links for credible sources, with detailed examples; Best practices for maintaining discussions and getting others to 'share' your content; Using marketing analytics to test your campaigns and get the best results. | 14 11 11 | Free | View In iTunes |
| 6 | VideoSocial Media 101: Facebook Marketing and Lead Generation | Topics include: Defining a social media lead; How social networks can help to generate leads; How to create a steady stream of leads on social networks; Starting and maintaining discussions; Best practices of successful Facebook pages, including how to get more people to share your content; Incorporating a Facebook welcome page; Using Facebook 'Insights' and marketing analytics to test your campaigns and get the best results. | 11 11 11 | Free | View In iTunes |
| 7 | VideoSocial Media 101: How to Start a Business Marketing Plan | Topics include: Defining social networking and social media; How to utilize the power of the most popular social networks; How to use each social network most effectively; How to develop a basic marketing plan; Long-term benefits of participation. | 7 11 11 | Free | View In iTunes |
| 8 | VideoSocial Media Marketing Effectiveness | Topics include: How usability affects social media marketing effectiveness; How social media button placement affects their performance; How the quantity of social media buttons affect their usage; Strategies for an effective social media marketing plan, specific to your industry / company; Measurement of your company's website marketing effectiveness. | 21 10 11 | Free | View In iTunes |
| 9 | VideoWebsite Usability: Achieving Effective Communication with Your Customers | Topics include: Finding a balance between overwhelming and underwhelming designs; The relative importance of search and navigation – and how to improve both so people can find information on your site; How to describe products and services so that your customers understand them; Costs of a bad design; Usability guidelines and when to bend the rules; How to create a pleasant user experience and Internet presence that makes people want to do business with you; Where to spend your money to achieve maximum improvement in user experience metrics. | 11 10 11 | Free | View In iTunes |
| 10 | VideoDesigning Software for Productive User Experiences | Topics include: How interfaces affect users; Conceptualizing user interaction to design meaningful use; Designing for collaboration; Users' activity and performance; Comparing your software with competitive products; Methods to incorporate usability into the design process. | 6 5 11 | Free | View In iTunes |
| 11 | VideoAdvanced SEO Strategies | Topics include: Redirection, the ways to ensure your users and search engines don't get lost in the shuffle; Sitemaps, an easy tool you can create to help search engines crawl your site more effectively; Search Engine Accessibility, how you facilitate your users' interactions and communications online; Multimedia; Descriptions and Annotations; Site Security and Protection; and guarding your site against spammers. | 14 4 11 | Free | View In iTunes |
| 12 | VideoSocial Media: Measuring ROI | Topics include: Redefine the "R" in social media ROI; Measure the tone of blog posts, video views, search results and comments; Analyze the impact of your efforts; Translate social media conversations to sales; Translate your social media efforts into numbers. | 8 4 11 | Free | View In iTunes |
| 13 | VideoMaking Informed Decisions About Your Website Needs | Topics include: Evaluate whether you need to redesign, update, or make changes to your current website; Decide if working with a website firm is your best option; Reach new clients through better Search Engine Optimization; Understand the steps involved in redesigning a website; What to look for when hiring a web design firm; Learn about accurate pricing for a website; How to write content that matters. | 7 4 11 | Free | View In iTunes |
| 14 | VideoSEO 101: Getting Down to Basics | Topics include: SEO basics, Keyword research, On page SEO, Off page SEO, How to measure results. | 31 3 11 | Free | View In iTunes |
| 15 | VideoUsability & The Human Mind: How Your Customers Think | Topics include: How humans process information and how you can use that to your advantage; Human capabilities and limitations, and the implications for web design; How perception and cognition influence web behavior; The cognitive cost of a bad design; Concepts to help you decide when to adapt to standard practices and when to bend the rules. | 14 5 10 | Free | View In iTunes |
| 16 | VideoSearch Engine Optimization & Landing Page Design | Topics include: Designing landing pages that convert visitors to sales; Raise your search ranking on Google, for free; Generating inbound links to your website for increased traffic; Raising your 'organic' search ranking via social media campaigns and advertising using Google AdWords; Categories of SEO examined by Google to determine your page rank; how to improve your SEO. | 25 1 10 | Free | View In iTunes |
| Total: 16 Episodes |
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- Category: Software How-To
- Language: English
- © Copyright (c) 2012, Situated Research, LLC
