The Digital Marketing Podcast
By Daniel Rowles & Ciaran Rogers
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Podcast Description
A weekly british digital marketing podcast with listeners in over 100 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing Consultant, Ciaran Rogers and CIM Course Director, Daniel Rowles. Find out more at TargetInternet.com
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Clean2012 Mobile Trends in Marketing Update from Latitude | 2012 Mobile Trends Update We speak to Ben Wightman from Latitude, a leading force in integrated Digital Marketing Intelligence about the findings of their recent trends in mobile report. Learn who the current winners are in the smart phone device race, and discover the current trends are in mobile website use. Latitude also shed a light on how mobile traffic is set to effect your visibility in search engines and make some predictions on what the future SEO implications are for organizations slow to develop a mobile optimised websites. Download the Latitude mobile report here:- http://www.latitudegroup.com/wp-content/uploads/2012/02/2012-Latitude-Mobile-Report.pdf | 20 2 12 | Free | View In iTunes |
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CleanCIM Interview: Social Media Benchmark Report | Episode 59 In this episode, Daniel talks to Thomas Brown, Head of Insights at the Chartered Institute of Marketing to quiz him about some of the trends they have uncovered in their Social Media Benchmark” a new and detailed exploration of the marketing social media landscape, and how businesses are making use of it. Supported by Ipsos ASI, the brand and advertising research specialism of Ipsos MORI, this report, is not due to launch until the 15th of February, so it was a real honor to get to talk with Thomas about what they have uncovered. You can find out more about the Social Media Benchmark at http://www.smbenchmark.com/ For more information on the CIM at: visit http://www.cim.co.uk You can also follow the hashtag on Twitter #SMBenchmark | 7 2 12 | Free | View In iTunes |
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CleanEver felt like you need a Huddle? | Ciaran speaks to Simon O'Kane from Huddle, a UK collaborative cloud computing service that is changing the way teams collaborate and work together on their business documents. We explore the ethos behind Huddle, and Simon shares with us news out today on Huddle's latest offering. | 24 1 12 | Free | View In iTunes |
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CleanHow to offer great social media customer service | Episode 57, We kick off the new year by exploring social media customer service and how to get it right. We speak to Joshua March, creator of a great social media management tool Conversocial.com and get his top tips and best practice in social media customer service. Conversocial produce a fantastically simple yet in our opinion brilliant tool designed to help businesses large and small better manage their online social media customer service in Facebook and Twitter. Check out the 1 user license edition of Conversocial or try their free 14 day trial for the team edition. http://www.conversocial.com | 14 1 12 | Free | View In iTunes |
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CleanOur Favorite SEO Myths | Daniel and Ciaran explore some of the commonest Search Engine Optimization Myths commonly peddled by sales people trying to sell you SEO services. Find out what not to fall for, and what to look for in an SEO agency worth it’s salt. | 28 12 11 | Free | View In iTunes |
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CleanUsing YouTube for Digital Marketing | The second largest site on the global web, 60 Million Logged in users every day, YouTube continues to rule the waves in in online video. Daniel and Ciaran share some of the channels recent successes and new features and discuss how you can make use of them boost your online digital marketing campaigns. Under discussion are how YouTube boost Ads that people love, How you can advertise alongside premium content, Online video Consumption patterns, YouTube’s ‘Skip This’ ad button and how it helps ROI, and Jamal Edwards, and his success with SBTV ( although just how successful he has been is still under debate between Ciaran and Daniel) Check out the Youtube Dashboard for latest viewing trends http://www.youtube.com/trendsdashboard Compare your performance with industry norms through Google instream video benchmark analysis http://www.google.com/adwords/watchthisspace/tools/in-stream-video/ | 21 12 11 | Free | View In iTunes |
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CleanAre you up to speed with the new Google Analytics Features? | Daniel and Ciaran talk through the new features in Google Analytics to help you get ready for Google turning off the old layout and reports version of the service early in 2012. In this episode we explore:- Event Tracking, Real Time Reporting, Visitor Flow and Goal Flow Visualization, Multi channel Funnels and Attribution, Mobile reporting, Custom Dashboards, Encrypted Search, Keyword Clouds, and how to link GA to your Google Webmaster Tools. Econsultancy.com http://econsultancy.com/uk Google Conversion University http://www.google.com/support/conversionuniversity Also… be sure to check out the Google Analytics video. We posted it recently on our Google plus and Facebook pages. It will make you smile. http://www.youtube.com/watch?v=3Sk7cOqB9Dk | 14 12 11 | Free | View In iTunes |
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What is New at Google? | Fresh from the Google@Manchester event on the 1st of December, Daniel and Ciaran talk through some of the Buzz and revelations unveiled at this flagship UK Google event. We talk through Google’s Mobile strategy, Google Plus and its significant importance, Google Plus Pages for business, touch on connected TV’s and their future, and reveal 2 new buzz phrases that we think you will be hearing a lot of soon. | 7 12 11 | Free | View In iTunes |
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Clean11 top tools for red wine loving digital marketers | Ciaran and Daniel bring you a whole new bunch of great tools for you to go nuts with creatively over the up coming Christmas holidays. :-) Giffgaff.com- Low cost UK mobile sim card provider. Mention "Digital_Marketing_Podcast" if you register and you'll get £5 free credit Social Media Profile tool- Conversocial.com Vokle.com- Host live online video events in seconds Bambuser.com- Live video broadcasts from your mobile Google hotel finder- http://www.google.com/hotelfinder/ Google Bookstore- http://books.google.co.uk/ebooks Google Insights- http://www.thinkwithgoogle.com/insights/ YouTube trends dashboard- http://www.youtube.com/trendsdashboard What do You love?- wdyl.com Watch this space- http://www.google.com/adwords/watchthisspace/ Wine away- http://www.wineaway.com/ | 3 12 11 | Free | View In iTunes |
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CleanDiscover Microsoft TAG: The next generation technology for your mobile campaigns -Part 2 | In Part 2 of this interview Ciaran recorded back in August, Microsoft TAG's then Marketing Director, Jeff Somers talked us through some inspiring case studies of brands who are successfully creating and deploying killer mobile campaigns enhanced and tracked with the Microsoft TAG format. When we recorded this, these were some of their latest campaigns but you can find more recent success stories at:- http://tag.microsoft.com | 11 11 11 | Free | View In iTunes |
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Discover Microsoft TAG: The next generation technology for your mobile campaigns -Part 1 | Back in August Ciaran spoke with Microsoft, about TAG, Microsoft's free eye catching mobile 2d code which is setting the standard in the race to engage with smartphone users. With Microsoft TAG you can personalise the customer experience while building your brand and enjoying a raft of valuable campaign metrics and reporting tools that standard QR codes cant hold a candle to. With TAG you can deliver a richer mobile experience by customizing it based on a consumer's unique smartphone ID and the number of times they have scanned a TAG, or by bringing their geo-location into play to customise the experience further. Ciaran and Jeff explore the format, what it can do, and how the successful deployment of TAG rich environments for consumers offers the perfect recipe for mobile marketing success. http://tag.microsoft.com | 4 11 11 | Free | View In iTunes |
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CleanSEO 101, Beginners guide to Search Engine Optimization | Episode 49, SEO 101 Daniel walks us through the basics of how to get Search Engine optimization right, and how to go about helping your site to show up and rank for the search terms that matter for you. | 19 10 11 | Free | View In iTunes |
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Clean15 Ways to Cure’s Bloggers Block | Episode 48, Inspired by a guest post at problogger.com, Ciaran and Daniel explore 15 different types of blog post, in the hope that the list will help inspire those of you out there struggling to fill all that white space on your blogs. On the journey through the list, Daniel talks us through removing fluff from his Iphone, Ciaran shares his secret super hero identity “Washing machine repair man.” and we also share a great email marketing resource http://www.emaildesignreview.com. Infographics, Cheat sheets, Interviews, Reviews, FAQ’s , SAQ’s, “What if” posts, How to tutorial Posts , Research posts / step by step guide, Controversial posts, Comparison posts, Problems-and-solutions posts, Case Studies, Resource/link list posts, Definition posts | 15 10 11 | Free | View In iTunes |
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Clean7+ Tools to spice up your digital marketing life | Ciaran and Daniel, bring you some pointers to useful online goodies that they have picked up on their travels over the summer. All of them designed to make your digital marketing life that little bit more fun or interesting. | 6 10 11 | Free | View In iTunes |
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CleanWhat is Klout? | Episode 46, Ciaran and Daniel discuss Klout, the social media scoring service that has been taking the web by storm. With over 100 million users worldwide, Klout has an interesting take on how influential you are in social media, but it isn’t perfect, and it can be gamed. Daniel also ridicules Ciaran on how un-influential he is socially.…. Follow @ciaraniow on Twitter and help right the injustice of it all :-) Send your name and Klout score to @ciaraniow | 30 9 11 | Free | View In iTunes |
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CleanHow to create an innovative culture... | Episode 45, You work in an organization where everybody is running at 1000 miles an hour to meet tight deadlines and feed the all important bottom line. Exactly how are you expected to innovate and improve? Successful british entrepreneur, strategic advisor, author and speaker, Cris Beswick who advises internationally on leadership and innovation has the answers with his signature no nonsense ‘it’s not rocket science’ down to earth approach. Listen and be inspired. www.crisbeswick.com | 8 9 11 | Free | View In iTunes |
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CleanThe New Cookie Law | Daniel talks to Nick Stringer, Director of Regulatory Affairs at the Internet Advertising Bureau and together they explore the New cookie law ( AKA the Revised E-privacy Directive). Already in place and due for full enforcement by May 2012, Daniel asks what the new law actually means for online businesses in the UK, exploring the IAB’s perception of this challenging new digital marketing legislation. | 2 9 11 | Free | View In iTunes |
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CleanThe Emailcenter Interview | Episode 43, Ciaran talks with Sean Duffy, Principal Email Marketing Consultant for Emailcenter, a leading UK Email Service Provider with some great tricks up their sleeve. Sean spills the beans on email marketing best practices, and shares with us what Emailcenter are doing to keep their client's email lists safe and secure. Find out more about email centre at: http://www.emailcenteruk.com/ | 25 8 11 | Free | View In iTunes |
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CleanHow to build a Killer App | Episode 42 We talk to James Williams - Head of Social Media at Imano and ask him for their guidance and advice on how to create a killer app, what works and what doesn’t, how to tackle and succeed with your Apple App Store application, using geo-location within apps and the benefits of Apps over html 5 mobile optimized websites. www.imano.com @jamesmawilliams | 17 8 11 | Free | View In iTunes |
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CleanFacebook Vs YouTube usability | Episode 41 Ciaran talks to Glow labs’ Mayar Upadhyaya and Alistair Alexander from Mencap, about their innovative work customizing the Facebook Interface their users to encourage them to participate online. Mayar and Alistair talk us through some of the Facebook interface issues that hit hard for users with reading and language disabilities. We also discover a surprising shining star in the usability stakes with a lot to teach us…. Youtube! www.raisingyourgame.mencap.co.uk www.glowlabs.co.uk facebook.com/glowlabs | 11 8 11 | Free | View In iTunes |
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CleanTomato Source, Dijon designs and a Gnome | Episode 40 This week we feature a couple of interviews from the Marketing Week Show in London. Ciaran snook in at the end of a long day and pounced on some un expecting exhibitors for on the spot interviews. We talk to Dijon Designs about their innovative use of hologram technology to grab attention at the show and will also be featuring the very first video episode for you to see this technology in action. We also grabbed some time with Tomato Source a creative company specialising in meaningful merchandise, and discuss with their Director Sophie Howes how companies can promote themselves at trade shows and stand out from the crowd with creativity and innovative approach to their show promotions. www.tomato-source.co.uk www.dijondesigns.com | 3 8 11 | Free | View In iTunes |
| 22 | CleanVideoSmoke and mirrors video | This is a supporting video to this weeks Podcast "Tomato Source, Dijon Designs and a Gnome" :-) | 2 8 11 | Free | View In iTunes |
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CleanThe Frost Personality Continuum | Daniel talks to Microsoft’s Head of Digital Marketing Strategy, Allister Frost about some of the big changes in digital marketing, in particular social media, and how best to approach, tackle and succeed in the online social space. We discuss Microsoft’s search engine Bing and how they are developing it, their Blog Smart policy, and pick Allister’s brains his favourite online marketing tools. | 27 7 11 | Free | View In iTunes |
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CleanQR codes: 25 Marketing uses | Episode 38 QR codes are a great technology to supercharge the links between the physical world and your online content. In this episode we look at 4 key mistakes to avoid if using this great technology, While Ciaran gives a final plug to his report on QR codes by walking us through 25 ways to use this marketing technology to benefit your business and give great added value to your customers. Read our complete guide to QR codes for digital marketing http://www.targetinternet.com/complete-marketing-guide-to-qr-codes/ How to put contact details into a QR code http://www.targetinternet.com/putting-your-contact-details-into-qr-codes/ Recommended QR code creator delivr.com | 14 7 11 | Free | View In iTunes |
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Clean10.25 more digital marketing tools | Episode 37 Back by popular demand, Ciaran and Daniel share their current crop of top tools they have been playing with and experimenting with to help them in their daily mission to save time for them, and their website visitors. Google page speed analyser, more linked in tools, a fun new URL shortener with geolocation targeting, plus some hot chrome plugins. | 7 7 11 | Free | View In iTunes |
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CleanGreat Online Page Turning solutions | Episode 36, We look at Page Turning solutions, the great way to turn your pdf to flash to create a great page flip solution for your readers. We share with you some great tools for creating page turners for free, and share our thoughts flash and Html 5 options plus share our top tips on how to create an engaging page flip experience. | 2 7 11 | Free | View In iTunes |
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CleanThe Digital Marketing Podcast Birthday edition | Episode 35, It’s our birthday edition. We have been going for a whole year, so we thought we would take a look at what we have done over the past year, what has worked and what we have learned, and in the process share some of our stats and learnings with you all. We also discuss Facebook Edgerank, Ciaran gratuitously plugs his QR code article, and we encourage you to join in on our Facebook, and linked in groups. Get in touch with your questions:- daniel@targetinternet.com ciaran@targetinternet.com | 22 6 11 | Free | View In iTunes |
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CleanDirect Marketing PURLS of wisdom | Episode 34, Ciaran talks to John Noble from Proactive about how to do Direct marketing well. We also learn about Purls- Personal Urls that direct marketers are using to effectivly personalise mailings with a funky, trackable and personal online twist. http://www.pro-activeuk.com http://www.usepurls.com | 5 6 11 | Free | View In iTunes |
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CleanDiscover Hype- Html 5 animation authoring made easy | Episode 33, Ciaran interviews Jonathan Deutsch from TumultCo who have just release Hype, a Mac programme that enables designers and non designers alike to create html 5 interactive or animated content for the web with no technical programming experience. Hype gives us the wysiwyg interface to explore the power of html 5 with no need to spend months learning to code in a varitey of disciplines. Jonathan talks us through Hype, who it is for, what it can do, and talks us through some of the challenges when designing animations for multiple devices and operating systems. Its only in version 1, but already this tool opens up a whole new world of cross platform possibilities... http://tumultco.com http://www.html5rocks.com Get in touch with your questions:- daniel@targetinternet.com ciaran@targetinternet.com | 27 5 11 | Free | View In iTunes |
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CleanGrowing your social network | Episode 32, Growing your social network Ciaran talks to Wayne Gibbons from the social network Viadeo who have some 90 Million users worldwide. Over a beer we discover a little more about what Viadeo offer and explore with Wayne how you go about marketing a social network on the international stage. Plus we get some great insights into networking relationships for your business and brand internationally and discover some interesting insights into reaching out to network contacts in India. It's all about networking internationally but with local flair. You can get a free profile and find out more about Viadeo at :- http://www.viadeo.com | 11 5 11 | Free | View In iTunes |
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CleanGet LinkedIn! | Episode 31, Most people have worked out how to use social networks to manage their personal networks of friends and family, but how do you harness the LinkedIn network’s power to promote yourself professionally and your brand? Daniel Rowles talks to LinkIn’s Richard George on what they are doing to help professionals and brands better understand and use their network. Learn how you can get more from the LinkedIn with developments like LinkedIn Today, LinkedIn Answers, LinkedIn Groups, LinkedIn Twitter and blog integration, LinkedIn Labs plus LinkedIn’s inmaps and more… | 3 5 11 | Free | View In iTunes |
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CleanButo TV for your Online Video | Episode 29, Ciaran talks to Will from Big button about their online Video platform Buto.tv find out more at http://get.buto.tv Read our write up of this weeks UTalk event on the Target Internet blog http://www.targetinternet.com/innovation-in-digital-marketing | 9 4 11 | Free | View In iTunes |
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CleanHow to avoid shopping cart abandonment | Episode 30, Ciaran talks to David Brown of VE Interactive about their interesting solution to Shopping cart abandonment which won them an award at this weeks Innovation in Marketing Awards run by Utalk. Find out more at : www.veinteractive.com/ | 8 4 11 | Free | View In iTunes |
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CleanWeb Analytics Training 101 | Episode 28, 101 Digital Marketing Analytics Training Daniel and Ciaran kick off a new ongoing 101 learning series with a 101 introduction to website analytics. Learn how best to utilize your analytics package to advance your online marketing. Covering:- Page Tagging/ Log files, Keyword reports, Bounce Rates, Time on site, Advanced Segments, Event Tracking, Home Page Corporate Warfare Tactics, Benchmarking, Intelligence, In Page analytics, Google Conversion University, Web Analytics 2.0s, and Goals. | 4 4 11 | Free | View In iTunes |
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CleanEssential FAQ's for Email Marketing | Episode 27, In response to feedback, we locked Daniel in a cupboard in Manchester a few weeks back to answer some of the frequently asked questions we get about email marketing. Armed with a microphone and a stack of questions, Daniel made this recording which we hope will bring you all up to speed with a few email marketing essentials. This recording supports an email best practice guidance document which is available at www.targetinternet.com Please keep sending in your questions and we promise to lock Daniel up in a cupboard somewhere else exotic to download his answers ;-) Read Daniel's supporting blog at http://www.targetinternet.com/email-marketing-best-practice | 28 3 11 | Free | View In iTunes |
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CleanHow to master Video Commerce / V-commerce | Episode 26, How to master Video Commerce / V-commerce Ciaran Rogers continues his discussions with Brightcove’s Luke Gaydon to discuss some of the advanced tools and techniques available for digital marketers keen to offer their customers the cutting edge of a combined online video / e-commerce experience. We take a look at the trends in growth of video online and explore what the future for this exciting marketing medium could hold. | 21 3 11 | Free | View In iTunes |
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CleanDiscover Brightcove - An Online Video Platform for Digital Marketing | Episode 25, An interview with Brightcove Discover Brightcove - the leading online video platform for serious digital marketing and find out how they are leading the way for anyone wanting to make the most of their online video content. Ciaran explores what Brightcove offers, interviewing Luke Gaydon, Vice President of Operations in EMEA, to get his take on what Brightcove can offer digital marketers of every size from Texan leather emporium’s to huge multi-national corporations. Ciaran and Luke go into detail on what Brightcove provides and give an introduction to the basics everyone needs to know about online video. For further information visit www.brightcove.com or check out our next episode where we talk with Luke about the latest developments in V-Commerce and explore what the future may hold for online marketing video. | 20 3 11 | Free | View In iTunes |
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Clean12 and a half funky tools to boost your digital marketing | Episode 24, Daniel and Ciaran share with you twelve and a half lovely shiny web based tools that they think that will supercharge your online digital marketing efforts. Full links to all these great online resources are in the show notes of the download file. Please download to your favourite mp3 player to access. | 13 3 11 | Free | View In iTunes |
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CleanFacebook Changes Update | Episode 23, Ciaran and Daniel take a close look at some recent developments on Facebook and what they mean to the Digital Marketeer. Ciaran takes a close look at the new Facebook messaging service currently being rolled out to Facebook users, plus we discus the impact of @facebook.com email addresses. We talk about the new Facebook profile page layout for businesses due for roll out on the 10th March, and ask listeners to share their efforts to develop great branding for business pages using the new layout. We also take a quick look at Facebook's move to open up Facebook comment functionality for any page on your site, and some great changes to business pages | 9 3 11 | Free | View In iTunes |
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CleanLink farming and the Google Algorithm | Episode 22, Ciaran and Daniel discuss the recent change to the Google Algorithm, ( Google Panda Algorithm update) which Searchmetrics report will penalize sites that are using Content farm style link building strategies. Our thanks to Horst Joepen, CEO of Searchmetrics for his fantastic input on this topic. | 5 3 11 | Free | View In iTunes |
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CleanYour Digital Marketing Questions answered | Episode 21 Daniel and Ciaran take a look at some of the questions you have all been sending us, and encourage you to send in lots more. If we feature your question, we are very happy to give your websites a plug, so please send us your questions and feedback. | 23 2 11 | Free | View In iTunes |
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CleanSocial Media Scoring | Episode 20, Daniel talks us through Social Media Scoring, and how its beginning to effect how the industry views content. We also talk about reputation management online and how it relates to the Social Media landscape, and the importance of passion and enthusiasm for creating engaging content for your audiences. The Digital Marketing Podcast is bought to you by Target Internet.com | 14 2 11 | Free | View In iTunes |
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CleanDigital Brand Building | Episode 19, Ciaran and Daniel take a look at building your brand with digital marketing techniques, and discuss best practice and tips with links to some great online examples. Daniel directs us to some great resources for learning more about online branding. | 8 2 11 | Free | View In iTunes |
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Tools and toys for Digital Marketing | Episode 18 In this episode, Ciaran and Daniel talk through a whole heap of digital marketing tools they find useful, and invite you to get in touch with your top tips. | 29 1 11 | Free | View In iTunes |
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CleanYour Mobile web...and sausages:-) | Episode 17 Ciaran is predicting big things for mobile web in 2011. With an explosion in the popularity of smartphones, increasingly people are consuming the web on the go. This week we have some great stats on mobile growth, we have some top tools and apps we use, Should you develop your site for mobile or develop a mobile app? plus an we share an unconventional tip from Ciaran on how to optimise your site for mobile using a sausage...:-) You'll only find it here on The Digital Marketing Podcast. | 22 1 11 | Free | View In iTunes |
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CleanQuick Guide to online video for Digital Marketers | Episode 16 Ciaran and Daniel discuss using online video as part of your marketing mix. What does video do best and how do premium brands use it? Which hosting services work for commercial video? How to go about creating your in house video, plus some top tips on different services we use to get the job done. <img src="http://feeds.feedburner.com/~r/targetinternet/~4/Yya_ZRhpwxk" alt="" width="1" he | 16 1 11 | Free | View In iTunes |
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CleanDigital Marketing Resolutions for 2011 | Episode 15, It’s the new year, and the time to make resolutions. Daniel and Ciaran take stock of the year ahead and talk through their Digital Marketing new year resolutions. Daniel will be focusing on his analytics and conversion funnels, internal processes and resources together with recommending we all up our game with our email marketing. Ciaran goes in search of low hanging fruit in the new year, is going to be focusing on mobile websites, making someone responsible for conversion analysis and investigates Daniel’s new year detox efforts. | 9 1 11 | Free | View In iTunes |
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Email marketing best practice | Episode 14, Ciaran and Daniel look at email marketing best practice, using email service providers ( ESP’s) the importance of IP addresses when sending mass emails and ensuring your email gets delivered, spam filters and how to avoid them. We also talk about google Inbox inspector, Html and plain text emails, email attachments, how best to use Video in email, recommend some great online learning resources, and discuss double opt in processes and how to make the most of them to maximise deliverability and reward your subscribers. | 2 1 11 | Free | View In iTunes |
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CleanThe Viral Video Phenomenon Part II | Episode 13, The Viral Video Phenomenon In part II we explore with Ed Robinson the creative aspect of Viral video creation, exploring the essential aesthetics and styles of online viral video, How viral video idea’s work for the audience, pivot moments, talking about Viral factory productions LED Sheep, Ravenstoke. We also explore the seeding process, a key strategic element for building and promoting foundation audience necessary to start a global online viral effect. We explore how the search for effective viral video is blowing apart clients traditional understanding of using video media for business product promotion and Ed introduces Baltimore, the Viral factory’s bespoke viral video tracking system that measures discussion buzz resulting from online clips as well as views of the viral elements to give clients a measure of the effect and ROI online clip campaigns are creating. | 12 12 10 | Free | View In iTunes |
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CleanThe Viral Phenomonon Part I, an Interview with the Viral Factory | Episode 12, The Viral Phenomonon Part I an interview with The Viral Factory. Ciaran talks with Ed Robinson, creative director at leading uk viral video agency The Viral Factory. In part I we explore some of the history of the Viral factory and their creations over the last 10 years. Ed gives us a great overview of the viral phenomenon, and explains how you create everything from insect sized custard pies to building the worlds fastest domestic computer. And we get an ingredients list for the worlds ultimate viral cake mix. We have uploaded examples fromt he viral factory that we have discussed to the following Youtube playlist http://www.youtube.com/view_play_list?p=5CA8659693031B5A | 7 12 10 | Free | View In iTunes |
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CleanDo Long Sales Pages work? | Episode 11, Long Sales Pages… Love them or hate them, they still dominate a big section of the online marketing sales arsenal across the web. The urban myth is that they particularly well in the US market. But do they? what do we think of them? are they still a valid technique? Daniel Rowles, Ciaran Rogers and Andy White discuss their views on this controversial online sales method. | 20 11 10 | Free | View In iTunes |
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PPC Pay per click landing page optimisation | Episode 10, The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B testing, how to measure your campaign results against industry metrics and how to ensure you are getting the very best results from your PPC campaigns. | 13 11 10 | Free | View In iTunes |
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An Introduction to PPC advertising | EPISODE 9, An introduction to PPC advertising. This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands. Rob walks us through the basics of PPC advertising showing us how to build an effective campaign that gets results without stripping your budgets into the red. We look at BAsic building blocks of a ppc campaign, choosing keywords, building your adverts, and explore the google quality score. This is a 2 part interview. Next week we will publish part 2 which takes a more in depth look at Landing pages <img src="http://feeds.feedburner.com/~r/targetinternet/~4/aKv_1ibRb | 6 11 10 | Free | View In iTunes |
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Clean8 Great tools to help make your website better | Episode 8, Great tools to help make your website better Daniel and Ciaran share and explain some of the tools they both use to improve website. We explore website analytics and how to set up goal conversion and how you track visitor engagement, how to use Google website optimiser to run A/B and Multi variant testing, tools that help you visualize and research how visitors interact with your pages, browser testing tools and we take a look at notable a fab tool Ciaran can’t stop talking about that helps you work collaboratively with your entire design and coding team to improve and optimise the design and gathering of in-house feedback prior to new pages going live . <img src="http://feeds.feedburner.com/~r/targetinternet/~4/UZhfLpEol6I" alt="" w | 31 10 10 | Free | View In iTunes |
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CleanFacebook Marketing Techniques | Episode 7, We take a fresh look at Facebook Pages and discuss some of the issues around digital marketing on Facebook, making use of the Facebook Like button, and how to avoid shouting and upsetting people in the kitchen at parties. Sounds a bit random? Listen in and all will be revealed. <img src="http://feeds.feedburner.com/~r/targetin | 20 10 10 | Free | View In iTunes |
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Clean100 idea’s to help engage your online community | Episode 6, We interview Dr Crispin Butteriss from Bang the Table in Australia, a community engagement company who published 100 ideas to help engage your online community. We explore how releasing a free book has created a global PR buzz and talk about best practice for online community engagement. Visit www.bangthetable.com for more information on their work, and to grab yourself a free copy of their book. <img src="http://feeds.feedburner.com/~r/targetinternet/~4/R8C9Ai1gX_U" heig | 29 9 10 | Free | View In iTunes |
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CleanWill Google Instant impact on your digital marketing? | Episode 5, Google’s new search feature Google Instant launched recently to a flurry of hype, on it’s time saving and search improving loveliness, but for the digital marketeer, what impact does it have on search marketing, Pay Per Click campaign costs and the overall number of visitors your site generates from the leading search engine? Daniel Rowles, and Ciaran Rogers explore some of the issues impacting on digital marketing efforts as a result of this new google technology. <img src="http://feeds.feedburner.co | 29 9 10 | Free | View In iTunes |
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CleanThe Findability Formula, Heather Lutze interview | In Episode 4, Ciaran talks to US Author of 'The Findability Formula,' and digital marketing guru, Heather Lutze and gets her insight into successful strategies for getting the most from your Google Pay per click PPC advertising. Podcast is bought to you by Target Internet.com visit http://www.targetinternet.com <img src="http://feeds.f | 4 8 10 | Free | View In iTunes |
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A quick guide to Podcasting for marketing | Episode 3, In this episode Ciaran talks to Andy White, an experienced professional podcast producer. They explore how Andy got into podcasting and discuss some top tips for getting into podcasting including how to conduct interviews, live recordings what equipment to use to perfect your recordings. We also ask- How can you show the return on investment for a business embarking on podcasting, and both Daniel and Andy give their insight. If you would like to get in touch with Andy White email andy[at]wireworldmedia.co.uk www.wireworldmedia.co.uk podcastingunleashed.org andywhite.org find andy on twitter: Doctorpod <img src="http://feed | 3 6 10 | Free | View In iTunes |
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60 |
CleanTools to boost your email marketing | Episode 2, In this episode Daniel and Ciaran look at email marketing and some of the tools you can use to boost your email marketing. MailChimp http://www.mailchimp.com/ MailChimp how to videos http://www.mailchimp.com/support/videos/ If you would like to get involved in the podcast , join in the show, or ask us questions about your digital marketing by joining our linkedin.com group. Just go to www.linkedin.com and search for Digital Marketing Podcast see you there :-) <img | 18 5 10 | Free | View In iTunes |
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61 |
CleanSocial media tools to monitor your brand online ( on a budget) | Episode 1, An introduction to the series with Ciaran Rogers and Daniel Rowles. In this first episode, Daniel and Ciaran talk about Social Media and how you can use some simple, free / cost effective tools to monitor your brand online. The Digital Marketing Podcast is bought to you by target internet.com <img src="http://feeds.feedburner. | 15 5 10 | Free | View In iTunes |
| Total: 61 Episodes |
Customer Reviews
Informative and interesting - a great show
I really enjoy this podcast, its one of a number of gems I have unearthed recently that are absolutely spot on with there content and delivery. The hosts are both informative and interesting to listen to.
You don't need to be into digital marketing to enjoy this, but if you are its essential that you press the subscribe button.
More podcasts?
Nothing in the last week? It's a travesty! Discovered these little gems a few weeks ago and sincerely hope there is more material in the pipeline!
Very clear, concise, to the point with good coverage of topics in question.
Keep up the good work!
Just the right balance
This show gets it just right, the meat is provided by the excellent Dan Rowles, and Ciaran Rogers provides the links, questions and witty interjections. A pacey, informative and entertaining combination with no fluff - just solid, useful information that all budding Internet entrepreneurs should be listening to. Totally splendid!
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- Language: English
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