It's Goin' Down - Single

Rapper Yung Joc (born Jasiel Robinson) learned about running his own business from his father, who owned a hair-care products company. It was also his father who gave a teenage Yung Joc his first break, writing a jingle for the Revlon company. Joc decided right then that the hip-hop business was for him, but he needed time to find his own style. Watching the various hip-hop crews that grew out of his native Atlanta, Yung Joc didn't feel a kinship to any movement until the hard-edged T.I. came on...