Arts Enterprise

Description

Audio and video related to a Fall 2009 special topics course at the University of Wisconsin-Madison, co-developed and co-taught by Stephanie Jutt from the School of Music and Andrew Taylor from the Wisconsin School of Business. ABOUT THE COURSE Artists and other creative workers have long balanced their expressive work with business realities – marketing, contracts, funding, financing, patronage, and public engagement. Whether as independent contractors, sole proprietors, company founders, contract artists, project collaborators, board members, or volunteers, successful artists have wrestled with the life of an entrepreneur in a complex and ever-evolving industry. But what if the business side of artistic expression wasn’t just an inconvenience, but an integral part of the expressive palette? What if the tools of business were used with a craftperson's hand to advance an artistic vision in more elegant and connected ways? This course will explore the dynamic interplay between artistic life and business strategy, and will feature compelling national figures who cross that line everyday. It will offer new perspective and foster new connections for an interdisciplinary group of students, and advance the role of “arts enterprise” on the UW-Madison campus.