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1
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Audio: IT and Firm Profitability
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By the late 1980s there was computer on every desk. But that wasn’t necessarily a good thing, according to some researchers, who observed that there was hardly any visible workplace productivity improvement in services despite this initial influx of information technology. But IT has come a long way since then. While the productivity effects of IT have been obvious for some time, new research indicates that investing in IT may have more of an effect on a firm’s profitability than advertising or even R&D.
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5/28/10
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2
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VideoVideo: How Friends’ Success Can Help You Get a Job
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In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Cynthia Kay Stevens, associate professor in management and organization, talks about her research that finds peers’ success predicts success in job searches.
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6/30/09
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3
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VideoVideo: Decision-making Made Easier
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In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Rebecca Ratner, associate professor of marketing, talks about her how people can make better decisions and the ways in which they can be persuaded toward a particular decision.
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6/30/09
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4
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VideoVideo: Consumer spending habits
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In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, P.K. Kannan, associate professor of marketing and director for the Center of Excellence in Service, talks about the survey findings, which show that consumers are postponing purchases of big ticket items more than they are cutting back on or discontinuing services. Of those surveyed, 78 percent personally know someone who has lost a job in the last year, and 27 percent are convinced the economy is in a depression.
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6/29/09
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5
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Audio: The Potential Pitfalls of Attack Advertising
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In the battle for market share, companies often try an aggressive approach when advertising their products. This kind of combative strategy often involves knocking the company’s chief competitors. But that may not get the results you want, warns Yogesh Joshi, assistant professor of marketing. A study co-authored by Joshi, Yuxin Chen at the Stern School of Business, and Jagmohan Raju and Z. John Zhang, both at the Wharton School, found that combative advertising can actually cause consumers to feel less inclined to choose one product over another—the exact opposite of what advertisers desire.
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6/30/09
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6
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Audio: Angel Investors vs. Venture Capital
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Angel investors are every entrepreneur’s dream—affluent individuals who provide capital for a business start-up, usually in exchange for convertible debt or an equity stake in the business. Angels don’t exert as much control over the developing business; they are less likely to control the board of directors, have special rights to shut down the firm, or have liquidation privileges.
Many entrepreneurs would prefer to take capital from angel investors for just that reason. But if your venture is large, that may not be an option. And even if it is an option, your company may have a better chance of long-term success if you work solely with venture capitalists or angel investors, not with both, according to new research on early venture financing by Brent Goldfarb, assistant professor of management and entrepreneurship, Gerard Hoberg, assistant professor of finance, David Kirsch, associate professor of management and entrepreneurship, and Alexander J. Triantis, professor and department chair of finance.
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6/30/09
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7
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Audio: Causes and Consequences of Initial Network Positions
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Entrepreneurs begin their ventures lacking a lot of things—employees, funding, customers, technology, among others. A large of part of success is the ability to get these things, and that depends in large part on the entrepreneur’s ability to network with people and organizations that can provide them with everything from further connections to equipment to good advice. Network ties—alliances, board interlocks, equity investments between organizations, and the like—can play an important role in the success of a new venture, influencing the venture’s ability to acquire capital and industry information, share resources and capabilities, or benefit from their peers’ relationships with buyers and suppliers.
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4/29/09
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8
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VideoVideo: Hospitals Waste Billions Due to Poor Communication
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Researchers from the University of Maryland’s Robert H. Smith School of Business put a price tag on the cost of poor communication in U.S. hospitals at $25 billion per year – wasting nearly as much money as they make every year.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Kenyon Crowley, assistant director of the Center for Health Information and Decision Systems (CHIDS), discusses the center’s new research that is the first to quantify the economic impact of a health care system rife with communication delays and failures. Among key findings was unnecessary hospital stays, such as time spent waiting to see a physician or specialist, account for 77 percent of total losses.
As an academic research center with collaboration from industry and government affiliates, CHIDS it is designed to research, analyze, and recommend solutions to challenges surrounding the introduction and integration of information and decision technologies into the health care system.
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4/27/09
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9
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Audio: Coming Forward
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CEOs are under immense pressure to deliver on earnings performance, a pressure which only intensifies in difficult economic times. So it is not surprising that so many CEOs—up to 74 percent in one study—believe it is acceptable to manipulate their earnings reports to achieve performance goals. Manipulation of corporate earnings through income smoothing, earnings management, or explicitly fraudulent behavior is more common than many would like to admit, but it is easy to understand. It is hard to be honest when the alternative is to lay off workers or close the doors.
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4/29/09
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10
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VideoVideo: Perfect the Business, Not the Business Plan
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Big news for entrepreneurs: Don’t waste your time on a business plan. In this edition of Smith Business Close-Up, Dr. Brent Goldfarb talks about his new research that finds the way a business plan is written has no bearing on whether a company receives funding.
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3/13/09
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11
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VideoVideo: Ukrainian Orphanage Project
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In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Gerald Suarez and student Yana Jmourko talk about Shutter 4 Scholars, a project that came out of the Smith School’s QUEST (Quality Enhancement Systems and Teams) program.
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3/13/09
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12
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VideoVideo: Easing Airport Congestion
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The Federal Aviation Administration and the Department of Transportation were poised to auction landing and take-off time slots at New York’s major airports on January 12 before a last-minute court-ordered stay halted the action. Airport slots have never been auctioned, anywhere in the world, and a group of professors from the University of Maryland was instrumental in designing the process. The auction plan will now become a proposal under the Obama administration, where it may die.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Michael Ball discusses the viability of slot auctions and how they came about as a solution to easing congestion at LaGuardia, Newark and Kennedy airports.
Ball is the Orkand Corp. Professor of Management Science and co-director of NEXTOR, the National Center of Excellence for Aviation Operations Research. He’s been leading the project to study ways to reduce congestion at the New York area airports for the past four years and pulled in Smith School colleague S. Raghu Raghavan, associate professor of management science, to design the auction, along with two University of Maryland economists who worked on the process and will manage the auction. The slot auctions have proved a contentious solution, but one the FAA hopes will ease delay problems and serve as a successful model for other airports.
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3/13/09
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13
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Audio: Problems in the Workplace? Stay Silent or Speak Up?
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When there is a problem in the workplace, employees have two options: remain silent or speak up. Unfortunately, many employees choose to remain silent, to the great detriment of the organizations for which they work. Their silence keeps management from receiving critical information that would allow their organizations to improve or address problems before they have adverse effects. Reducing employee silence, then, is a key concern for managers. Subrahmaniam Tangirala, assistant professor of management and organization at the Smith School, examined how the effects of individual-level variables such as professional pride, loyalty to the organization and individual perceptions of organizational fairness and supervisor status affected employee silence.
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2/23/09
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14
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Audio: The Mysteries of Mimicry and Consumer Behavior Uncovered
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Consumers often feel like they are in control of the purchasing process. But in fact there are many ways in which consumer behavior is influenced without the consumer's knowledge and outside their control. Mimicry—that human tendency to mirror the behavior of others around us—has some significant effects on consumer choice and preference. How this happens is the subject of a new study by Rosellina Ferraro, assistant professor of marketing at Smith.
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2/23/09
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15
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Audio: New Revenue Management Model Uses Minimal Demand Information
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Airlines want to sell their seats to the right customers at the right time for the right price. The more fare classes or products they have, the more difficult it is to optimize the revenue for each product. That is, airlines have turned to complex mathematical models for revenue management. Hotels, cruise lines and car rental companies all useo forecast demand for their product into the future. Unfortunately, forecasting is notoriously difficult and demand estimates are inaccurate. Side-stepping the problem of demand forecasting can provide a robust solution to these difficulties, according to research at Smith by Michael Ball, Orkand Corporation Professor of Management Science, and Itir Karaesmen, assistant professor of management science, with doctoral students Yingjie Lan and Huina Gao, who have developed models that use minimal demand information for revenue management.
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2/23/09
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Free
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16
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Audio: Latest Stock Return Model Beats all Prior Prediction Methods
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Do stocks picked by skilled fund managers outperform those picked by unskilled managers? Russ Wermers, associate professor of finance at Smith shows undeniable evidence that they do. To this end, his award-winning statistical model predicts – more accurately than any prior model – the future performance of individual stocks based on how heavily they are held or purchased by both successful and unsuccessful fund managers. Even when adjusted for risk, Wermers' model beats former methods by as much as eight percent per year.
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2/23/09
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17
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Audio: Traditional Sales vs. New Media: Can Bundling Preserve Both?
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In an age of increasing Web-focused attention, the publishing industry is struggling to maximize - and even maintain - hardcopy sales. The quandary: how can publishers prevent digital content from cannibalizing the market for printed material while still providing customers with new product options? P.K. Kannan, Smith's Harvey Sanders Associate Professor of Marketing, helped the National Academies Press (NAP) develop a strategy that successfully maximized revenue from both.
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2/23/09
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18
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Audio: Why Outdoing Your Rivals is Really Doing Them Good
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Competition is the name-of-the-game when it comes to being a successful in today's fast-paced business world. Top players such as Southwest, Target and Nike have successfully edged out rivals with fast implementation of cutting-edge ideas. According to a study by Ken Smith, Dean's Chair and Professor of Management and Organization, and Curt Grimm, Dean's Professor of Supply Chain and Strategy, such big players are actually aiding their biggest competitors. Coined the "Red Queen" effect, the brutal pace of competition creates stronger and fitter industries and firms as a whole.
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2/23/09
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19
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Audio: Navigating the Digital Landscape
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New technology has made it easy to create digital versions of music, newspapers, magazines, books, television shows and movies - but not without challenges, such as how to make the content readily available to consumers while fairly compensating the producers. This issue has been raised by striking Hollywood writers, whose demands include a cut of the profits studios reap from digitized content. In this Smith Business Video View, P.K. Kannan, Harvey Sanders Associate Professor and Director of the Center for Excellence in Service, discusses the opportunities and challenges created by the increasing digitization of content and how consumers, retailers and those that produce the original content can best capitalize.
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2/23/09
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20
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VideoVideo: Navigating the Digital Landscape
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New technology has made it easy to create digital versions of music, newspapers, magazines, books, television shows and movies - but not without challenges, such as how to make the content readily available to consumers while fairly compensating the producers. This issue has been raised by striking Hollywood writers, whose demands include a cut of the profits studios reap from digitized content. In this Smith Business Video View, P.K. Kannan, Harvey Sanders Associate Professor and Director of the Center for Excellence in Service, discusses the opportunities and challenges created by the increasing digitization of content and how consumers, retailers and those that produce the original content can best capitalize.
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2/23/09
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21
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Audio: Finally! Predictability in the Stock Market
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Recent Smith School research by Associate Professor of Finance Steve Heston is the first to show evidence of seasonality in one stock relative to other stocks. In a forthcoming paper Heston models a permanent seasonal effect of expected returns that is tied to the month of the year. Now, it may be possible to design an investment strategy that captures the benefits of seasonal variation.
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2/23/09
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22
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Audio: Emotional Decision Making is Good for Business -- and Your Bottom Line
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Growing up, quickly we realize that emotions have no place in the workplace. In fact, you were likely encouraged to ignore your feelings in favor of more "logical and analytical behavior." However, according to Myeong-Gu Seo, an assistant professor of management and organization at the Smith School, people who are able to more accurately describe their feelings performed better in stock investing. Find out how understanding emotions can translate in to dollars and cents in your pocket.
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2/23/09
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Free
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23
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Audio: Think eBay's Online Feedback is Keeping You Safe? Think Again
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Online feedback mechanisms have become an important tool for consumers to gauge the relative risk of dealing with people they may never meet in person. But relying on these online mechanisms may leave us misinformed, as customers only see what people are willing to report. Chrysanthos Dellarocas , an associate professor of information systems at the Smith School, allows users of bidirectional feedback mechanisms to see a more reliable picture of what is happening in private transactions by taking into account the response that never gets posted -- silence.
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2/23/09
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24
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Audio: Strategies for Optimizing Feature Ad Design
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Manufacturers and retailers invest billions in feature ads -- so maximizing their effectiveness is important for retailers. How can you best grab the attention of the consumer in product promotion ads? In this Smith Business Video View, Jie Zhang, assistant professor of marketing at the Smith School and a recognized marketing expert, discusses the five key elements to think about when creating an advertisement. Assistant Professor Zhang's recent research projects focus on online promotion customizations and shopping behavior, and various topics that aim at improving decision making for retail management. She is a recognized expert in applying econometric and statistical models to study consumers' purchase behavior and response to various promotion programs. Her research has won the Procter and Gamble Marketing Innovation Research.
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2/23/09
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25
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VideoVideo: Strategies for Optimizing Feature Ad Design
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Manufacturers and retailers invest billions in feature ads -- so maximizing their effectiveness is important for retailers. How can you best grab the attention of the consumer in product promotion ads? In this Smith Business Video View, Jie Zhang, assistant professor of marketing at the Smith School and a recognized marketing expert, discusses the five key elements to think about when creating an advertisement. Assistant Professor Zhang's recent research projects focus on online promotion customizations and shopping behavior, and various topics that aim at improving decision making for retail management. She is a recognized expert in applying econometric and statistical models to study consumers' purchase behavior and response to various promotion programs. Her research has won the Procter and Gamble Marketing Innovation Research.
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2/23/09
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26
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Audio: One Small Business Helping Others through Microfinance
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Microfinance is often considered one of the most effective, flexible and sustainable strategies in the fight against global poverty. It consists of making small loans, usually less than $200, to individuals, usually women, to establish or expand a small, self-sustaining business. In this Smith Business Video View, Smith MBA student and entrepreneur Cherry Kwunyeun discusses microfinance, how she started her own business that uses microfinance to support small women-run enterprises, and how other entrepreneurs can turn their idea into a successful business venture.
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2/23/09
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27
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Audio: Firms Reveal More About Information Security - Voluntarily!
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The Sarbanes-Oxley Act of 2002 has had a significant unintended side effect: More and more firms are voluntarily disclosing the information security measures they have in place. The finding comes from a research team including the Smith School's Lawrence Gordon, Ernst and Young Alumni Professor of Managerial Accounting, and Martin Loeb, professor of accounting and information assurance and Deloitte and Touche LLP Faculty Fellow.
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2/23/09
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28
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Audio: WARNING! It's No Longer a Safe Bet to Follow the Mutual Funds
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It might seem like a safe bet to mimic the trading strategies of mutual fund managers. But Russ Wermers, associate professor of finance at the Robert H. Smith School of Business, cautions investors to be wary of blindly following the herd. In a new study, he and his research team uncover compelling evidence that indicates fund managers, herding together, are destabilizing the markets.
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2/23/09
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29
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Audio: Making Sure a Buying Customer is a Happy Customer
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Enter a big-box electronics store and you are likely to find customers poring over displays of cell phones, digital music players and DVD players, trying to determine which product is right for them. Yet despite their efforts, many of these consumers will ultimately be unhappy with the product they take home. So how can sellers make sure everyone goes home happy? New research from Rebecca Hamilton, associate professor of marketing at the Robert H. Smith School of Business, finds experience plays a critical role.
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2/23/09
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30
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Audio: Customer Service Trends
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Who are customer service leaders? What do consumers expect and what can you do to make sure your customers stay happy? In this Smith Business Video View, Smith School marketing professor Janet Wagner discusses new trends in customer service and what businesses can learn from success stories like Southwest Airlines, Yahoo! and the U.S. Postal Service. Professor Wagner is the associate chair of marketing and an associate professor at the Smith School and a recognized expert in services marketing.
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2/23/09
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31
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VideoVideo: Customer Service Trends
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Who are customer service leaders? What do consumers expect and what can you do to make sure your customers stay happy? In this Smith Business Video View, Smith School marketing professor Janet Wagner discusses new trends in customer service and what businesses can learn from success stories like Southwest Airlines, Yahoo! and the U.S. Postal Service. Professor Wagner is the associate chair of marketing and an associate professor at the Smith School and a recognized expert in services marketing.
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2/23/09
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32
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Audio: New Ways to Create Product Buzz and Reach Your Customer
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In today's world of 24/7 communication, consumers are bombarded by television, radio, newspaper, and online advertising--receiving approximately 3,000 messages each day. Breaking through this clutter is critical for businesses trying to reach their customers and differentiate themselves from the competition. In this Smith Business Video View with the University of Maryland's Robert H. Smith School of Business, Kathy Boyle discusses untraditional ways companies can target their audience in today's increasingly competitive advertising age. Kathy Boyle is an adjunct faculty member at the Smith School and a recognized strategic marketing communications expert.
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2/23/09
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33
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VideoVideo: New Ways to Create Product Buzz and Reach Your Customer
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In today's world of 24/7 communication, consumers are bombarded by television, radio, newspaper, and online advertising--receiving approximately 3,000 messages each day. Breaking through this clutter is critical for businesses trying to reach their customers and differentiate themselves from the competition. In this Smith Business Video View with the University of Maryland's Robert H. Smith School of Business, Kathy Boyle discusses untraditional ways companies can target their audience in today's increasingly competitive advertising age. Kathy Boyle is an adjunct faculty member at the Smith School and a recognized strategic marketing communications expert.
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2/23/09
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34
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Audio: Private Equity Firms - Taxing the Super Rich
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Until recently few private equity firms expressed worry about what lawmakers in Washington could do to slow the success of the buyout market. A bill that was recently introduced in Congress took many private equity executives by surprise and could potentially impact the way private equity firms sell shares to the public. In this Smith Business Video View, Albert "Pete" Kyle discusses private equity billionaires, the loophole in the tax code that allows America's very wealthy to pay a much lower tax rate than working people and what lawmakers are doing about it. Kyle is the Smith Chair Professor of Finance and a recognized expert in venture capital and private equity, corporate finance, option pricing, market microstructure, and asset pricing.
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2/23/09
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35
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VideoVideo: Private Equity Firms - Taxing the Super Rich
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Until recently few private equity firms expressed worry about what lawmakers in Washington could do to slow the success of the buyout market. A bill that was recently introduced in Congress took many private equity executives by surprise and could potentially impact the way private equity firms sell shares to the public. In this Smith Business Video View, Albert "Pete" Kyle discusses private equity billionaires, the loophole in the tax code that allows America's very wealthy to pay a much lower tax rate than working people and what lawmakers are doing about it. Kyle is the Smith Chair Professor of Finance and a recognized expert in venture capital and private equity, corporate finance, option pricing, market microstructure, and asset pricing.
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2/23/09
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36
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Audio: Breaking into the Big Box, and Staying There
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Over the past 10 years, big-box retailers such as Wal-Mart and Home Depot have grown tremendously, dominating the market for many products and establishing themselves as the crucial link between manufacturers and consumers. As such, they are increasingly powerful and important to manufacturers. A new decision support tool developed by marketing professor P.K. Kannan promises to help manufacturers design new products that will ensure they satisfy their first-line customers -- those big-box retailers.
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2/23/09
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37
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Audio: A New Way to Get Inside Consumer Minds to Predict Buying Behavior
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Marketers have long believed that consumers make product buying decisions in two stages, selecting first from a large set and second from a smaller set. Now, thanks to Internet commerce - and the rich data collected through online transactions - new light can be shed on exactly what happens in each of those decision stages. A new study by Wendy Moe, assistant professor of marketing, identifies ways in which managers can use this new data to devise better targeting strategies.
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2/23/09
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38
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Audio: Revealing the Performance of Small Investors
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What would happen if you compared stock trades made by small retail investors to those made by large institutional investors over a 20-year period? Soeren Hvidkjaer, assistant professor of finance, found a surprisingly persistent pattern that has one group outperforming the other. The research is also adding insight into one of the most important debates in finance.
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2/23/09
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39
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Audio: The Secret to Success at the Box Office
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Will this summer be one of record-breaking proportions for the movie industry? Only one out of 10 movies is a success, says David Waguespack, assistant professor of management and organization, and he has some predictions based on his research that assesses what makes a film successful. In this Smith Business Video View, Waguespack discusses social networks and self-confirming dynamics in Hollywood, why established business partnerships are often critical to a film's success, and what has caused some of the biggest players in Hollywood to make multimillion-dollar mistakes. Waguespack is a recognized expert in film production and distribution, Internet technology development, international patenting, and environmental management.
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2/23/09
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40
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VideoVideo: The Secret to Success at the Box Office
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Will this summer be one of record-breaking proportions for the movie industry? Only one out of 10 movies is a success, says David Waguespack, assistant professor of management and organization, and he has some predictions based on his research that assesses what makes a film successful. In this Smith Business Video View, Waguespack discusses social networks and self-confirming dynamics in Hollywood, why established business partnerships are often critical to a film's success, and what has caused some of the biggest players in Hollywood to make multimillion-dollar mistakes. Waguespack is a recognized expert in film production and distribution, Internet technology development, international patenting, and environmental management.
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2/23/09
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41
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Audio: The Impact of Cybersecurity Breaches
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Though cybersecurity has improved since September 11, threats of terrorism, the war in Iraq, and an increasing number of computer hackers make computer networks vulnerable. In this edition of Smith Business Video View, Professor Larry Gordon discusses ways businesses can determine the optimum level of funding to adequately secure computer network systems and data.
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2/23/09
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42
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VideoVideo: The Impact of Cybersecurity Breaches
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Though cybersecurity has improved since September 11, threats of terrorism, the war in Iraq, and an increasing number of computer hackers make computer networks vulnerable. In this edition of Smith Business Video View, Professor Larry Gordon discusses ways businesses can determine the optimum level of funding to adequately secure computer network systems and data.
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2/23/09
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43
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Audio: Eye-Tracking Technology Helps Marketers Design Better Advertisements
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Advertisements in supermarket circulars are particularly prone to the negative effects of visual clutter because multiple ads appear in the same space, all competing for viewer attention. But advanced eye-tracking technology is helping marketers model the effects of such clutter. Michel Wedel, PepsiCo Professor of Consumer Science at the Smith School of Business, Jie Zhang, assistant professor of marketing at Smith, and Rik Pieters, University of Tilburg, analyzed the effects of five key design elements of feature ads to determine how to optimize consumer attention to display ads.
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2/23/09
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44
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Audio: The Downside of Relying on "Who You Know" for Future Business
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It is often said that to be successful in Hollywood, "it's not what you know, but who you know." But a new study shows this approach to business may keep the film industry from maximizing its profit potential. The research, conducted by David Waguespack, assistant professor at Smith, and Olav Sorenson, University of Toronto, also reveals why managers in other industries may be limiting their own success by relying on the own networks and past successes.
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2/23/09
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45
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Audio: Product vs. Corporate Branding: What's the Right Mix?
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Product brand managers are often at odds with their corporate brand counterparts over the allocation of limited advertising budgets - with brand managers pressing product messages over the corporate branding. But product managers should take note of new research from Gabriel Biehal, associate professor of marketing at Smith, and Daniel Sheinin, University of Rhode Island, that finds important efficiencies in corporate branding when multiple products are involved.
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2/23/09
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46
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VideoVideo: The Impact of Information Technology on the Investor
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Retail brokerage is one of the most successful examples of e-commerce, it is estimated that about 25 percent of stock trades are entered online by investors, more at brokers like Schwab, and close to 100 percent at brokers like eTrade. In this Smith Business Video View, Dr. Hank Lucas, professor and chair of information systems at the Smith School and a recognized expert on information technology, discusses how IT is impacting the securities business today. Lucas also discusses the school's 7th Annual Annual Netcentricity Conference, themed the "Transformation of Financial Markets," to be held on April 27, 2007.
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2/23/09
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47
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Audio: The Impact of Information Technology on the Investor
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Retail brokerage is one of the most successful examples of e-commerce, it is estimated that about 25 percent of stock trades are entered online by investors, more at brokers like Schwab, and close to 100 percent at brokers like eTrade. In this Smith Business Video View, Dr. Hank Lucas, professor and chair of information systems at the Smith School and a recognized expert on information technology, discusses how IT is impacting the securities business today. Lucas also discusses the school's 7th Annual Annual Netcentricity Conference, themed the "Transformation of Financial Markets," to be held on April 27, 2007.
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2/23/09
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48
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VideoVideo: Has Your Doctor's Office Adopted to the 21st Century?
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Most industries use information technology to make their businesses more cost-effective, more efficient and more productive. The healthcare industry is, by many estimates, behind in the adoption of information technology. Many physicians' offices, hospitals and insurers still rely on archaic paper records systems. How this is evolving and what part government will ultimately play is an ongoing debate in Washington and within the healthcare industry. In this Smith Business Video View, Corey Angst, associate director of the Center for Health Information and Decision Systems (CHIDS) at the Smith School and a recognized expert in the barriers to health information technology adoption and diffusion, talks about the latest debate in the healthcare industry, what it means for the you – the patient, and what to expect down the road.
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3/30/07
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49
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Audio: Has Your Doctor's Office Adopted to the 21st Century?
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Most industries use information technology to make their businesses more cost-effective, more efficient and more productive. The healthcare industry is, by many estimates, behind in the adoption of information technology. Many physicians' offices, hospitals and insurers still rely on archaic paper records systems. How this is evolving and what part government will ultimately play is an ongoing debate in Washington and within the healthcare industry. In this Smith Business Video View, Corey Angst, associate director of the Center for Health Information and Decision Systems (CHIDS) at the Smith School and a recognized expert in the barriers to health information technology adoption and diffusion, talks about the latest debate in the healthcare industry, what it means for the you – the patient, and what to expect down the road.
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3/30/07
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Free
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View In iTunes
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50
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Audio: Marketing a Brand's Personality to Increase Global Sales
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If your brand was a person, what would this person be like? Brand personality -- an important dimension of brand equity -- is a critical component to any successful international marketing strategy. In this Smith Business Video View Amna Kirmani, marketing professor at the Smith School and a recognized expert on product branding, talks about the five dimensions of brand personality (sophistication, sincerity, excitement, competence, and ruggedness) and how the values of different countries impact global strategy.
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3/23/07
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Free
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View In iTunes
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51
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VideoVideo: Marketing a Brand's Personality to Increase Global Sales
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If your brand was a person, what would this person be like? Brand personality -- an important dimension of brand equity -- is a critical component to any successful international marketing strategy. In this Smith Business Video View Amna Kirmani, marketing professor at the Smith School and a recognized expert on product branding, talks about the five dimensions of brand personality (sophistication, sincerity, excitement, competence, and ruggedness) and how the values of different countries impact global strategy.
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3/23/07
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Free
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View In iTunes
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52
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Audio: Conquering the Knowledge Sharing Challenge - Does the Solution Lie with the Group or the Individual?
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It's a problem that continues to plague some of today's most sophisticated organizations. No matter how hard they try, they can't get their employees to share information for the benefit of the whole. Research recently conducted in the Smith School's Netcentric Behavioral Lab suggests that companies can build an environment of knowledge sharing by developing group incentives, emphasizing group performance.
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1/18/07
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Free
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View In iTunes
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53
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Audio: Culture and Bargaining: A New Perspective on What Really Matters at the Multi-Cultural Negotiating Table
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Today's global business environment has many of us sitting at the negotiating table with people from different cultures. Experts have been divided on how a person's culture impacts the negotiating process, with some believing culture is always important and others calling it irrelevant. A study by Joydeep Srivistava, associate professor of marketing, on how those in the U.S. and those in South Korea bargain with each other in situations with incomplete information sheds new light on the debate.
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1/11/07
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Free
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View In iTunes
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54
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Audio: 'Tis the Season for Consumer Product Returns! What Retailers Can Do to Make the Season Brighter
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When consumers return products such as inkjet printers, even those with no functional or cosmetic defects, the cost is significant. Most of the costs, from transporting the product back to the firm to testing and repackaging, are borne by the manufacturer. So how can retailers be persuaded to make sure their customers don't buy products that don’t match their needs, and thereby reduce the number of returns? A new study provides a solution that could result in significant savings for both manufacturers and retailers.
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1/2/07
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Free
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View In iTunes
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55
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Audio: Web Pop-Up Ads - Are They Really Working?
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As online advertising becomes more and more prevalent, these trends provide continued optimism for online marketers. A common practice among online advertisers is the "pop-up" ad - an online ad that immediately appears when an online visitor arrives at a particular home page. Online consumers often find this practice to be annoying. As a result, these ads can be ineffective when it comes to attracting new customers, and, worse yet, may even cause visitors to exit the site and possibly never return. In this Smith Business Video View, Wendy Moe, assistant professor of marketing will discuss "pop-up" ads and consumers' perceptions of them.
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11/30/06
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Free
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View In iTunes
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56
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VideoVideo: Web Pop-Up Ads - Are They Really Working?
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As online advertising becomes more and more prevalent, these trends provide continued optimism for online marketers. A common practice among online advertisers is the "pop-up" ad - an online ad that immediately appears when an online visitor arrives at a particular home page. Online consumers often find this practice to be annoying. As a result, these ads can be ineffective when it comes to attracting new customers, and, worse yet, may even cause visitors to exit the site and possibly never return. In this Smith Business Video View, Wendy Moe, assistant professor of marketing will discuss "pop-up" ads and consumers' perceptions of them.
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11/30/06
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Free
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View In iTunes
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57
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VideoVideo: RFID Technology is Transforming Business
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RFID (radio frequency identification) employs small tags with microchips that allow items to be identified and tracked by scanners in real time. As a result, the technology enables such efficiencies as instantaneously tracking how rapidly goods are moved to shelves, monitoring inventory levels and even automatic checkout. RFID has been embraced as the next generation of bar coding by retailers seeking to streamline cost efficiency. But RFID's potential goes much further – with researchers and early-adopters such as the faculty at the supply chain management center at the Smith School exploring RFID applications in industries from healthcare to agriculture. In this Smith Business Video View, Dr. Sandor Boyson, professor and co-director of the supply chain management center, leads Maryland Public Television reporter Charles Robinson through an introduction to RFID and demonstration of the Smith School's netcentric supply chain laboratory. Sun Microsystems has donated advanced RFID (radio frequency identification) equipment and software, making the University of Maryland's Robert H. Smith School of Business the only business school in the world with such equipment and research/educational capabilities on its campus. This gift has enabled the Smith School to create a unique, end-to-end model of the RFID supply chain – including tags, readers, and networking hardware and software that link the scanners to computer databases. The gift represents a Smith School initiative supporting leading, world-class academic, government and corporate exchanges and advancements to supply chain research.
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10/19/06
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Free
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View In iTunes
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58
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Audio: RFID Technology is Transforming Business
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RFID (radio frequency identification) employs small tags with microchips that allow items to be identified and tracked by scanners in real time. As a result, the technology enables such efficiencies as instantaneously tracking how rapidly goods are moved to shelves, monitoring inventory levels and even automatic checkout. RFID has been embraced as the next generation of bar coding by retailers seeking to streamline cost efficiency. But RFID's potential goes much further – with researchers and early-adopters such as the faculty at the supply chain management center at the Smith School exploring RFID applications in industries from healthcare to agriculture. In this Smith Business Video View, Dr. Sandor Boyson, professor and co-director of the supply chain management center, leads Maryland Public Television reporter Charles Robinson through an introduction to RFID and demonstration of the Smith School's netcentric supply chain laboratory. Sun Microsystems has donated advanced RFID (radio frequency identification) equipment and software, making the University of Maryland's Robert H. Smith School of Business the only business school in the world with such equipment and research/educational capabilities on its campus. This gift has enabled the Smith School to create a unique, end-to-end model of the RFID supply chain – including tags, readers, and networking hardware and software that link the scanners to computer databases. The gift represents a Smith School initiative supporting leading, world-class academic, government and corporate exchanges and advancements to supply chain research.
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10/19/06
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Free
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View In iTunes
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59
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VideoVideo: Increasing Your Bottom Line with the Just-in-Time Supply Chain
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Dell and Wal-Mart have brought supply chain management onto the radar screen of all top executives as a key priority. Dr. Phil Evers describes the supply chain as a network of organizations involved in making a product available to the customer. Supply chains have been around forever, Evers says, but now they are becoming more powerful because we are better able to control and monitor the flow of the product and the information through advances in information technology. In this Smith Business Video View Dr. Evers, associate professor of logistics management at the Smith School and a recognized expert in two critical aspects of the supply chain: inventory and transportation, discusses what businesses need to know about supply chain management to stay competitive and profitable.
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10/13/06
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Free
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View In iTunes
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60
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Audio: Increasing Your Bottom Line with the Just-in-Time Supply Chain
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Dell and Wal-Mart have brought supply chain management onto the radar screen of all top executives as a key priority. Dr. Phil Evers describes the supply chain as a network of organizations involved in making a product available to the customer. Supply chains have been around forever, Evers says, but now they are becoming more powerful because we are better able to control and monitor the flow of the product and the information through advances in information technology. In this Smith Business Video View Dr. Evers, associate professor of logistics management at the Smith School and a recognized expert in two critical aspects of the supply chain: inventory and transportation, discusses what businesses need to know about supply chain management to stay competitive and profitable.
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10/13/06
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Free
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View In iTunes
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61
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VideoVideo: Feature Fatigue: Overloaded on Bells and Whistles?
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Do you use only half the buttons on your cell phone? Did you purchase your coffee maker because it had so many interesting options but now don't know how to use it? If so, you are not alone. Products crowded with features may be more attractive to consumers in the store, but too many features ultimately make a product overwhelming and hard to use, which leads to dissatisfaction with the product and perhaps even with the company that manufactured it. In this special Smith Business Video View, Smith marketing professors explain why too many product features result in a phenomenon called "feature fatigue."
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9/28/06
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Free
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View In iTunes
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62
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Audio: Feature Fatigue: Overloaded on Bells and Whistles?
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Do you use only half the buttons on your cell phone? Did you purchase your coffee maker because it had so many interesting options but now don't know how to use it? If so, you are not alone. Products crowded with features may be more attractive to consumers in the store, but too many features ultimately make a product overwhelming and hard to use, which leads to dissatisfaction with the product and perhaps even with the company that manufactured it. In this special Smith Business Video View, Smith marketing professors explain why too many product features result in a phenomenon called "feature fatigue."
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9/28/06
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Free
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View In iTunes
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63
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Audio: Alliances that Work - Lessons from Telecommunications Equipment Makers
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Innovation is a key driver of success in the digital economy, and pursuing innovation means making a substantial investment in research and development. R and D alliances are a common way for firms to share costs and reduce risk to pursue innovation. But how can firms pick the partners that will benefit them the most and not end up as disappointments. New research by Rachelle Sampson, assistant professor of business, logistics and public policy, on more than one thousand alliances within the telecommunications equipment industry has identified two key factors for success.
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9/19/06
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Free
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View In iTunes
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64
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Audio: How Death-Related Anxiety Can Hurt - or Help - Your Bottom Line
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The reminder that we are all mortal, or "mortality salience," has important implications for marketers according a new study. The series of experiments found that consumers use consumption behavior as a coping mechanism for dealing with anxiety. This implies that marketers should consider how death-related anxiety might affect their target customers in making marketing decisions such as advertising buys. In this Smith Business Audio Series, Rosellina Ferraro, assistant professor of marketing, explains the effect that mortality salience has on consumer behavior.
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9/19/06
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Free
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View In iTunes
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65
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Audio: Are Markets Inefficient? Research Shows they Don't Account for a Critical Factor
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Most business managers understand that satisfied customers are the key to long-term success. So if the stock market is efficient, news about an improvement in a company's customer satisfaction scores should immediately make that company's stock more attractive and increase its price, right? Wrong.
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9/15/06
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Free
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View In iTunes
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66
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VideoVideo: Consumer Demand for Digital Products
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Magazines, newspapers, music, videos, books, TV shows, and even movies can be viewed online and downloaded nowadays. What does this mean for consumers and retailers? What kinds of digital products are more convenient and cost-effective in a digital format and which aren't robust enough in the virtual world? In this Smith Business Video View gain insight into digital product development with Dr. P.K. Kannan, Harvey Sanders Associate Professor of Marketing, director of the Center for Excellence in Service and a recognized expert in the field of e-commerce and new product development; specifically, price information, online product development, marketing and online consumer loyalty.
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9/8/06
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Free
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View In iTunes
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67
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Audio: Consumer Demand for Digital Products
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Magazines, newspapers, music, videos, books, TV shows, and even movies can be viewed online and downloaded nowadays. What does this mean for consumers and retailers? What kinds of digital products are more convenient and cost-effective in a digital format and which aren't robust enough in the virtual world? In this Smith Business Video View gain insight into digital product development with Dr. P.K. Kannan, Harvey Sanders Associate Professor of Marketing, director of the Center for Excellence in Service and a recognized expert in the field of e-commerce and new product development; specifically, price information, online product development, marketing and online consumer loyalty.
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9/8/06
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Free
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View In iTunes
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68
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VideoVideo: Moving from Regulated to Supply and Demand-Based Utilities
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There is growing concern about rising utility prices as many states in the U.S. move from regulated utility rates, to allowing demand-based rates. In Maryland customers are expected to see a cost increase of almost 75 percent as a result of the move there.
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8/24/06
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Free
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View In iTunes
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69
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Audio: Moving from Regulated to Supply and Demand-Based Utilities
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There is growing concern about rising utility prices as many states in the U.S. move from regulated utility rates, to allowing demand-based rates. In Maryland customers are expected to see a cost increase of almost 75 percent as a result of the move there.
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8/24/06
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Free
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View In iTunes
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70
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VideoVideo: What's Wrong with the Airline Industry?
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Legacy airlines are suffering and start-ups are able to grab away business with their overall lower cost of doing business - lower labor costs and simplified operations and pricing.
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7/28/06
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Free
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View In iTunes
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71
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Audio: What's Wrong with the Airline Industry?
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Legacy airlines are suffering and start-ups are able to grab away business with their overall lower cost of doing business - lower labor costs and simplified operations and pricing.
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7/28/06
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Free
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View In iTunes
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72
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Audio: Revealing Some Secrets to Winning Mutual Funds
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Smith School finance professors unravel some of the mystery of mutual funds-- and it involves the behavior of consumers, as well as fund managers.
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6/20/06
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Free
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View In iTunes
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73
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Audio: Looking in the Mirror and How it Impacts Investing Behavior
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Research from the Smith School shows that the way in which investors perceive themselves influences their investment decisions, and that has important implications for marketers.
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6/20/06
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Free
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View In iTunes
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74
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Audio: Why Customers May Actually 'Enjoy' Web Pop-Up Ads
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Groundbreaking research from the Smith School reveals that a well-timed pop-up add can in fact enhance a user’s Web experience – and that’s good news for advertisers.
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6/20/06
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Free
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View In iTunes
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75
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Audio: Managing Customer Equity to Drive ROI - A New Model
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To improve ROI, leading firms are turning to a new customer equity model developed by world-renowned expert on the subject, Smith's Roland Rust.
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6/20/06
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Free
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View In iTunes
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76
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Audio: Disruptive Innovations: How Taking the Low Road Can Actually Help Spur Growth
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Listen to the Interview on Maryland Public Television's Smith Business Close-Up with Dr. Cheryl Druehl
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6/16/06
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Free
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View In iTunes
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77
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VideoVideo: Disruptive Innovations: How Taking the Low Road Can Actually Help Spur Growth
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Watch the Interview on Maryland Public Television's Smith Business Close-Up with Dr. Cheryl Druehl
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6/16/06
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Free
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View In iTunes
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78
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Audio: Why Are Consumer Product Returns on the Rise?
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Listen to the Interview on Maryland Public Television's Smith Business Close-Up with Dr. Gil Souza
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6/8/06
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Free
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View In iTunes
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79
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VideoVideo: Why Are Consumer Product Returns on the Rise?
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Watch the Interview on Maryland Public Television's Smith Business Close-Up with Dr. Gil Souza
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6/8/06
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Free
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View In iTunes
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80
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Audio: The Winner's Curse: Has It Gotten You?
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Listen to the Interview on Maryland Public Television's Smith Business Close-Up with Drs. Anand Anandalingam and Hank Lucas
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5/31/06
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Free
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View In iTunes
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81
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VideoVideo: The Winner's Curse: Has It Gotten You?
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Watch the Interview on Maryland Public Television's Smith Business Close-Up with Drs. Anand Anandalingam and Hank Lucas
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5/31/06
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Free
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View In iTunes
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82
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Audio: Tracking Consumer Habits in Real Time. How Scorecards Boost Your Bottom Line
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Listen to the Interview Maryland Public Television's Smith Business Close-Up with Dr. Joseph P. Bailey
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5/9/06
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Free
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View In iTunes
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83
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VideoVideo: Tracking Consumer Habits in Real Time. How Scorecards Boost Your Bottom Line
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Watch the Interview on Maryland Public Television's Smith Business Close-Up with Dr. Joseph P. Bailey
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5/9/06
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Free
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View In iTunes
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84
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Audio: Word of Mouse: The New Way to Build Buzz
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Traditional advertising isn’t enough anymore. In the digital economy, buzz-building relies on word of mouse, and online forum posters have the power to sway public opinion as never before.
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4/14/06
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Free
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View In iTunes
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85
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Audio: Think Consumers Really Want Lots of Product Features? Maybe Not!
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Is it possible for a product to have too many features? If it affects the product’s usability, it is—and that may leave customers dissatisfied with both the product and the company that makes it. A newstudy finds makers of cell phones, cameras, and other devices should beware of the phenomenon dubbed “feature fatigue,” or risk losing customers and market share.
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4/14/06
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Free
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View In iTunes
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86
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Audio: Auctioning the Skies to Clear the Runways. Will it Work?
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Current take-off and landing slot policies at congested airports like LaGuardia and O’Hare implicitly encourage airlines to overschedule, then cancel or delay flights—leaving travelers high and dry. Market-based approaches to airport slot allocation, like slot auctions, have the potential to solve those congestion problems.
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4/14/06
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Free
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View In iTunes
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87
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VideoVideo: Political Advertising Is Influencing the Way Businesses Market Consumer Products?
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Watch the Interview on Maryland Public Television's Smith Business Close-Up with Mark Walsh, Senior Executive Fellow
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4/19/06
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Free
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View In iTunes
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88
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Audio: How the New Supply Chain Puts Custom-Made in Your Hands
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Listen to the Interview on Maryland Public Television's Smith Business Close-Up with Michael Ball, Orkand Corporation Professor of Management Science and Director of Research
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3/16/06
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Free
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View In iTunes
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89
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VideoVideo: How the New Supply Chain Puts Custom-Made in Your Hands
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Watch the Interview on Maryland Public Television's Smith Business Close-Up with Michael Ball, Orkand Corporation Professor of Management Science and Director of Research
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3/16/06
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Free
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View In iTunes
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