Free Prize Inside
The Next Big Marketing Idea
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- $15.99
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- $15.99
Publisher Description
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.
In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.
Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
PUBLISHERS WEEKLY
A slapdash mix of insight, jargon, common sense, inspiration and hooey, Godin's follow up to last year's Purple Cow argues that the way to make any product a bestseller is to couple it with"a feature that the consumer might be attracted to" whether or not she really needs it or wants it."If it satisfies consumers and gets them to tell other people what you want them to tell other people, it's not a gimmick," he argues."It's a soft innovation." An entrepreneur, lecturer and monthly columnist for Fast Company, Godin knows his business history, and his book bursts with interesting case studies that define"free prize" thinking: e.g. Apple's iPod, Chef Boyardee's prehistoric pasta, AOL's free installation CDs. One of the problems with the book, however, is that its insistent use of needless jargon ("free prize,""purple cow,""edgecraft") clouds complicated issues and lumps dissimilar processes together."Fix what's broken," Godin advocates on one page."Inflame the passionate," he declares on another. Both of these ideas could certainly lead to business improvements, but they hardly use the same methods. Like Godin's last book, this volume reads like a sugar rush--fast and sweet--and this may propel the author back onto the bestseller lists. To help jumpstart his sales, Portfolio will be packaging the first few thousand copies of the book inside cereal boxes. Now that's quite a gimmick--er, soft innovation.
