Confronting Reality
Master the New Model for Success
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- $18.99
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- $18.99
Publisher Description
The tectonic plates of business are shifting and the result is a new reality in what it takes to run a profitable, successful business. The authors of Execution show what it takes to muster the intellectual and personal courage to understand the fundamental issues at the core of your business and provide the tools for taking action. 'Confronting reality' is the ability to see the world the way it really is, not the way you would like it to be.
Confronting Reality provides the tools that will build the foundation for future prosperity and success:
How to focus on your external industry, not just your direct competitors
How to prepare a strategy that confronts reality
How to design rewards and link them to performance
How to reframe and reposition a business to ensure maximum success
PUBLISHERS WEEKLY
On the heels of their business bestseller Execution, retired Honeywell chairman and CEO Bossidy and corporate guru Charan take a step back and focus on the more fundamental issue of figuring out what to execute in the first place. The message is simple ("relentless realism"), and their solution is a return to the "ancient analytical tool" of a three-part business model that includes external realities (such as customer demand and industry conditions), financial targets (such as cash flow and revenue growth) and internal realities (such as operational and workforce capabilities). Bossidy and Charan use that model to analyze how companies such as EMC, Cisco and Sun reacted to the meltdown of the high-tech sector, and how Home Depot built efficiency, 3M reignited growth through innovation and Thomson Corp. restructured its focus. The book loses steam in the final quarter, getting repetitious but still managing to make a few familiar points feel fresh, some as simple as developing one's own "business savvy" and "need to know." The authors use the same winning formula as in their first book. The concepts are basic, the tone is conversational and the content is not unique, but sales of the previous book (600,000 in the U.S.; 1.5 million worldwide) and the authors' personal platforms virtually guarantee widespread attention in the business media and corporate sales.
