Adnerds - Exploring the boundaries of marketing communication.
By AdNerds - Your marketing technology update
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Podcast Description
AdNerds is a Proximity BBDO Brussels initiative by Jan Algoed and Bart Muskala. AdNerds are people who like advertising, like technology and love the combination. On this page you will find all episodes given by the Adnerds team.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | Video Jeremiah Owyaing interviews Bob Pearson (Dell) | Jeremiah Owyaing interviews Bob Pearson, social media officer at Dell about their use of Twitter and other social media. | 1/26/10 | Free | View In iTunes |
| 2 | Video Episode 5 - AR: life as we will know it. | Augmented Reality. What the heck is it? Is it what will be considered to have been a hype in a year or so? Or does it really have the potential to enhance our lives? And where does marketing communication enter the picture?At Proximity BBDO, opinions are somewhat divided. But deep down, everyone is convinced 'augmented reality' will definitely change our lives.We already experimented with it. Just for the fun of it: try it out on holdyourlion.com | 7/2/09 | Free | View In iTunes |
| 3 | Video Episode 04 - RFID makes the web sneak into the real world | People going to great lengths in order to make great looking avatars so they can dive handsomely into the virtual world, should definitely relax. Because things happen to work out quite the opposite way.It is the web that is seeping gradually into the real world. Because more and more 'things' out there get connected to the internet somehow. One technology helping to bridge the real and the virtual world, is called RFID.This podcast explains you everything about RFID. And about how RFID helps connecting everything in the real world to the internet. | 5/28/09 | Free | View In iTunes |
| 4 | Video Episode 03 - Listening To The World | The internet is a medium which requires authenticity.The internet has been a two-way mass medium for a while now. But before that, politicians and advertisers alike, could easily get away with sweeping people under the rug only to stop doing so and play mister Nice Guy whenever there was a camera close enough.Not anymore. With the internet being a two-way platform, politicians and advertisers alike are being scrutinized by the public 24/7. And pinned to the wall every time they're not being authentic. Rightfully so. Because 'not being authentic' means 'lying' in my dictionary. And my mom has always taught me lying is something you simply don't do, isn't that right mom?So, politicians and advertisers, you better listen up and do as my mom says. She's a wise woman. And since she has learned everything about the internet, she has the means to crucify you the moment you're not "being authentic".Your means of defense? Listen to what the people, aka consumers, say about you. So at least you know what you're doing right and wrong. And it's a good idea to take it one step further, join the conversation and act accordingly.That is what our third podcast is all about: listening to consumers.If you've missed our previous post about listening just click to read.Enjoy. | 4/1/09 | Free | View In iTunes |
| 5 | Video Episode 02 - Facebook (Connect) In A Marketing Context | It's been a few weeks since the previous episode about Twitter, but we hope this new episode was worth the wait. This time, we explain how a marketeer can use Facebook.We introduce the benefits of groups and pages. We give an overview of some announcements Facebook made about the new page layout. We talk about applications and Facebook Connect. We take a closer look at some cool implementations of Facebook Connect in order to give you a clear view on what is and might be possible.As a little extra - "something completely different" - we show you how DeadMau5 has a nice idea for the music industry with its iPhone-app. | 2/26/09 | Free | View In iTunes |
| 6 | Video Episode 01 - Twitter Ins and Outs | It's still January and we kept our promise - not bad for two guys working in advertising, right? ;-) Our first - real - podcast is finished and we're damn proud of it. For this first episode we decided to start with Twitter, explaining what it is and why it is useful for a marketeer. You'll notice us giving some clear examples, both of national and - most of the time - international uses of Twitter. We'll explain in a few minutes what it is and we'll give you some proof of the enormous growth of Twitter. Each episode will consist of a set of predefined chapters, just like this one: hot potato (which is the main topic explained in an inspiring example, e.g. Twitter in this episode), huh (a more hands-on tutorial on what Twitter really is), reality check (best case examples of around the world), explosive stuff (a kind invite to follow our sessions live!), feedback (well, there is not much to say in this first episode) and next session (where we outline what to expect from next episode). Hope you enjoy it and feel free to add your comments on http://www.adnerds.be. | 1/30/09 | Free | View In iTunes |
| 7 | Video Episode 00 - The New Year Welcome Note | We're back... in business that is. This is our first podcast of 2009. And it's OK for us to call it a 'Preface' for what's to come.Please stay tuned and if you haven't subscribed to our podcast yet, please do so by searching for AdNerds on the iTunes store. Or by surfing to http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=297653581 Or visit http://adnerds.be for more info. | 1/8/09 | Free | View In iTunes |
| 8 | Video Digital Natives - 06 - The Future of the Web | If you thought things were quietening down, think again. We're in the eye of the storm. We've had a look behind the scenes of the Internet factory. And we'll share the most astonishing things that are coming our way. | 12/18/08 | Free | View In iTunes |
| 9 | Video Digital Natives - 05 - The Portable Web | Does a company still need a website? And if so, shouldn't it work like a take-away restaurant where if you see something you like, you simply take it to wherever it is you call home? Is there any point in a homepage now that everybody's Googling? And how does the Internet invade our lives after we shut down our laptops? | 12/8/08 | Free | View In iTunes |
| 10 | Video Digital Natives - 04 - Listening to Consumers | Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean? | 12/2/08 | Free | View In iTunes |
| 11 | Video Digital Natives - 03 - Online Advertising | Viral campaigns are every advertiser's dream. Would they work for your brand, product or service? Or can they do more harm than good? Is online bannering yesterday's option? Would you rather go for Adwords these days? Are there any new online channels emerging? And how do some brands reduce their media budgets to virtually nothing? | 11/25/08 | Free | View In iTunes |
| 12 | Video Digital Natives - 02 - Generic and Niche Social Platforms | Generic social platforms, niche social platforms, etc. What are they? Why do they attract so many people? And is social media marketing just hype, or is it something advertisers really should investigate? Do websites as we know them still make sense? And shouldn't all websites be able to filter content so that visitors only get what is relevant to them at the time? | 11/19/08 | Free | View In iTunes |
| 13 | Video Digital Natives - 01 - The Digital Revolution | The Internet's only been around for 15 years. However, historians are already comparing it with the Renaissance and the industrial revolution. And even though 15 years isn't a long time, the Internet has evolved dramatically. Resulting in very significant changes in the lives of both consumers and advertisers. This introductory session describes the impact the Internet has had on different sectors, several of which we highlight. We delve deeper into some of these during the other sessions. | 11/13/08 | Free | View In iTunes |
| Total: 13 Episodes |
