Be The Media | Blog Talk Radio Feed
By Be The Media
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Podcast Description
Join host David Mathison in this interactive, participatory program. Mathison is a media consultant, speaker, publisher, and entrepreneur. He has spoken everywhere from the United Nations to Columbia University to Cairo. His book, BE THE MEDIA, sold 5,000 copies in just 11 days. Mathison was Vice President with Reuters, where he pioneered online content syndication. As CEO of Kinecta Corporation, he raised $30m in two years. Mathison has a Masters from Columbia University.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
|
1 |
KaChing: How to Run an Online Business that Pays and Pays, with Joel Comm - Oct 06,2010 | Today's guest is NY Times bestselling author Joel Comm, author of Twitter Power and KaChing: How to Run an Online Business that Pays and Pays KaChing: How to Run an Online Business that Pays and Pays Joel Comm is a NY Times bestselling author, new media innovator, and entrepreneur who has been online for over 20 years. In 1995, Joel launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. Joel is the co-creator of ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel's company, InfoMedia, Inc., has launched dozens of web sites which offer online shopping, free stuff, website reviews and more. Joel is the author of many popular books, including the NY Times Best-Seller, "The AdSense Code;" "Twitter Power: How to Dominate Your Market One Tweet At a Time;" and "KaChing: How to Build An Online Business That Pays and Pays," which teaches people how to build their own online business. Joel will teach us how to harness the power of social media and mobile applications to expand your brand’s reach and engage in active relationship marketing We're delighted to have Joel on the show. He is an in-demand public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business. | 10/6/10 | Free | View In iTunes |
|
2 |
Guerrilla Marketing Goes Green, with Shel Horowitz - Sep 29,2010 | David Mathison interviews Shel Horowitz, author of Guerrilla Marketing Goes Green (with Jay Conrad Levinson) Can YOUR Business make the world a better place? Can you improve the earth, your profits, and your customer base all at the same time? YES! Today Shel will teach you how: * Making your business Green can slash costs and provide a powerful “hot button” leverage point for your marketing * Faking a Green commitment (“greenwashing”) could destroy what you’ve worked so hard to build * You can create powerful partnerships that bring you directly in front of new and key audiences, at little or no cost — even competitors can be part of your success! * When you treat the prospect as intelligent, base your business on ethics, and actually anticipate those prospects’ needs, your growth can be exponential * If you use old-style interruption-oriented marketing that insults your prospects, you’re writing a recipe for failure * The conversations you create and the experiences people have with you are more important than any amount of traditional branding or advertising Shel Horowitz has been involved in environmental and social change movements his whole life. In 1972, at age 15, he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City. A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense. | 9/29/10 | Free | View In iTunes |
|
3 |
Kevin Kelly: What Technology Wants - Sep 21,2010 | Today's guest is bestselling author Kevin Kelly, whose new book is titled What Technology Wants What Technology Wants, by Kevin Kelly Kelly's new book introduces a provocative view of technology, comparing it to a living, evolving organism that has its own unconscious needs and tendencies - even a drive towards sentience. In his attempts to discover "what it wants," Kelly uses examples from the past and then forecasts into the near future to project where technology is headed. The book is an optimistic look at how humanity and technology join together to produce increasing opportunities. We're excited to have been one of the first interviews Kevin has granted regarding his new book. Pre-order What Technology Wants here Kevin is also author of the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems Out of Control. His writing has appeared in the NY Times, the Economist, Time, Harpers, Science, GQ, and Esquire. Kevin is Senior Maverick and Editor-at-Large for Wired magazine. He helped launch Wired in 1993, and was its Executive Editor until January 1999. He is editor and publisher of the Cool Tools website, which gets 1 million unique visitors per month. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, and oversaw the publication of 4 versions of the Whole Earth Catalogs. | 9/21/10 | Free | View In iTunes |
|
4 |
Title Wave! with Robyn Spizman, Elizabeth Bryan, and Hartford Brown, Esq. - Jul 28,2010 | Today we'll discuss how to create unique and memorable titles, products, and events, and the importance of legal advice when negotiating licenses for your properties. Guests include NY Times best-selling author Robyn Spizman, Chicken Soup for the Soul's "Count Your Blessings" co-creator and Soul Models author Elizabeth Bryan, and Hartford "Harty' Brown, attorney and shareholder at the Klinedinst LLP Los Angeles office. Robyn Freedman Spizman is Vice President of Communications for A Legendary Event, a New York Times Bestselling Author, Consumer Advocate, and Television Personality. Also known as "The Super Shopper" and "The Gift Guru," Robyn has been featured on NBC’s Today Show, CNN, The Discovery Channel, CNNfn, Headline News, Talk Back Live, and appeared weekly on NBC in Atlanta, Georgia and Star 94. Elizabeth Bryan is a co-inventor of Chicken Soup for the Soul's “Count Your Blessings Game,” and author of the upcoming book, Soul Models. She has enjoyed a successful career as an artist and designer. Her mission is sharing the message of gratitude through all things creative. Harty Brown focuses on providing legal counsel in business and intellectual property litigation and transactional matters. Mr. Brown’s primary focus is defending the intellectual property rights of clients. Within the entertainment industry, he represents filmmakers, tv producers, actors, agents, musicians and record labels. | 7/28/10 | Free | View In iTunes |
|
5 |
LinkedIn quickstart and tune-up featuring David Mathison - May 26,2010 | David Mathison is taking your calls! Get your LinkedIn questions answered tonight on a special edition of Be The Media radio. Do you want to learn how to: * Create a powerful LinkedIn profile to attract opportunities, partners, and clients? * Build a quality network? * Build your reputation as an expert in your industry? * How Mathison's LinkedIn profile netted him an invitation to join the board of directors of a social network for entrepreneurs, which gained 850,000 members worldwide in less than 2 years? Mathison has spoken about LinkedIn and social networking everywhere from the United Nations to Columbia University, from Germany to Croatia. Best of all, there will be a live question and answer session. And remember to join our LinkedIn group here If you want to know how to maximize your use of LinkedIn, this is the show for you! Want to learn more? Announcing BE THE MEDIA University: We are now offering webinar courses for Facebook, Twitter, and LinkedIn. In our courses, you will learn everything you need to know, from building a solid foundation to advanced-level tools and strategies. We'll show you techniques and tools used to build successful Twitter accounts. Learn more and enroll in classes here NOW! Class size is limited to 100-seats, at a special $99 discounted price for our True Fans and listeners. WE MAJOR IN SUCCESS! | 5/26/10 | Free | View In iTunes |
|
6 |
Twitter quickstart and tune-up featuring David Mathison - May 19,2010 | David Mathison is taking your calls! Get your Twitter questions answered tonight on a special edition of Be The Media radio. You will learn how to build a base of active and engaged Twitter fans and followers. Your host, David Mathison, was featured in the New York Times after pre-selling 5,000 books to one new Twitter follower - in just 11 days. Learn how Mathison used Twitter to brand himself, how he quickly accumulated over 28,000 quality followers, how his fans helped him sell out an event at the Jacob Burns Film Center in under 3 days using Twtvite, and much more. Mathison has spoken about Twitter and social networking everywhere from the United Nations to Columbia University, from Germany to Croatia. Best of all, there will be a live question and answer session. Follow Be The Media on Twitter here. If you want to know how to maximize your use of Twitter, this is the show for you! Want to learn more? Announcing BE THE MEDIA University: We are now offering webinar courses for Facebook, Twitter, and LinkedIn. In our courses, you will learn everything you need to know, from building a solid foundation to advanced-level tools and strategies. We'll show you techniques and tools used to build successful Twitter accounts. Learn more and enroll in classes here NOW! Class size is limited to 100-seats, at a special $99 discounted price for our True Fans and listeners. WE MAJOR IN SUCCESS! | 5/19/10 | Free | View In iTunes |
|
7 |
Facebook quickstart and tune-up featuring David Mathison - May 12,2010 | Have questions about getting started with Facebook, or tuning up your fan, profile, and group pages? David Mathison is taking your calls! David explains how he pre-sold 5,000 books to one new Twitter follower in just 11 days through his web site, Twitter, and Facebook. Mathison’s promotional efforts on Facebook and other social networking sites have made it to the front page of the New York Time’s Business Section, and resulted in exposure and opportunities across the globe. Now you can learn how to do the same. We'll be joined in the Q&A by Noah Kagan, who was employed with Facebook from 2005-6, and worked on the following: * Status: Came up with the idea of real-time updates and executed with one engineer. * Flyers: Self-service advertising system * Pulse: Shows the latest trends on college campuses * Mobile: SMS and Wap integration * Search: Worked on revision of entire search platform * Friend Details / Social Timeline : Helped develop and execute friend relationships * Created new ways of viral marketing such as tagging others photos & inviting non-users through events/groups * Google Maps integration If you want to know how to maximize your use of Facebook, this is the show for you! Since your support is behind our success, we want to use this call as an opportunity to introduce you to the brand new Be The Media University Facebook, Twitter, and LinkedIn Quickstart Courses. Register for the classes here NOW! Class size is limited to 100-seats, at a special $99 discounted price for our True Fans and listeners. | 5/12/10 | Free | View In iTunes |
|
8 |
The Brave New World of Distribution and Promotion, with Peter Broderick, Joel Bakan, and Kat Dodds - Apr 14,2010 | Today's show explores the brave new world of distribution and promotion. Our special guest is leading distribution strategist Peter Broderick. Peter develops strategies to help you maximize distribution, audiences, and revenues. Guests include Joel Bakan, author and associate producer of "The Corporation: The Pathological Pursuit of Profit and Power," and Kat Dodds, who was director of communications and producer of the film's web project. We'll be joined by NY Times columnist Scott James, aka author Kemble Scott, whose novel SoMa (2007) was the first book launched using videos on YouTube. We'll also be joined by Donald Goldmacher, producer of the film "Heist: The Looting of the American Dream." We expect lots of call-ins for this show, so get in queue early by dialing (347) 945-6866, or asking questions via the chat window. | 4/14/10 | Free | View In iTunes |
|
9 |
Country Joe McDonald and Wavy Gravy: Woodstock Reunion - Apr 07,2010 | Join the Woodstock reunion, featuring special guest, producer Michael Lang, singer Country Joe McDonald, emcee Wavy Gravy - and most importantly - YOU! We'll talk with Michael about the festival and his book, "The Road to Woodstock" (Ecco/HarperCollins, © 2009). Call in and ask questions or share memories on (347) 945-6866. We will also be joined by singer Country Joe McDonald, who performed two sets at the concert. Joe is currently advising on a box set of music called "Next Stop Is Vietnam: The War on Record: 1954-2008," available in June 2010 on Bear Family Records. Sing along with Joe here: http://www.countryjoe.com. We'll also talk to Wavy Gravy, who was an emcee at Woodstock. He and members of the Hog Farm Collective were in charge of security at the event! Wavy has a new film out called "Saint Misbehavin: The Wavy Gravy Movie." Find out more about the movie and Wavy's antics here: http://www.w*******y.net | 4/7/10 | Free | View In iTunes |
|
10 |
Hippie Chick Twang Shebang with Shana Morrison and friends - Mar 31,2010 | Live from Nashville, TN, it's the Hippie Chick Twang Shebang! Kim McLean (above), Devon O'Day, Eve Selis, and Shana Morrison (below) are four very unique songwriters with styles that range from sentimental to spirited to sultry to soulful. They have forged solid independent careers by combining a love for the craft of storywriting with electrifying live performances. They have now joined forces to create an incredible experience called the Hippie Chick Twang Shebang! Today they share their stories of indie music success, and they also sing a song - a first on our show! The song, "One Less Monkey," was co-written by Kim and Shana, and is featured on Shana's new CD, Joyride. Pick up Shana's new CD, Joyride, here: http://www.ShanaMorrison.com. For more: http://www.hippiechicktwang.com | 3/31/10 | Free | View In iTunes |
|
11 |
David Meerman Scott and Sam Horn - Mar 24,2010 | Today's guests include David Meerman Scott and Sam Horn. David Meerman Scott is a marketing strategist, keynote speaker, and seminar leader who has presented at conferences and events in over 20 countries on 4 continents. He is author of the award-winning BusinessWeek bestseller, "The New Rules of Marketing & PR," the hit book "World Wide Rave," three other books, and writes for Huffington Post. His blog, "Web Ink Now," is ranked by AdAge Power 150 as a top worldwide marketing blog. Clients include Cisco, HP, Microsoft, The NY Islanders, NASDAQ Stock Market, McKesson, U.S. Air Force, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, TS2, and many more. Author, speaker, and consultant Sam Horn is known as America’s Intrigue Expert. Sam is author of six books from major publishers, including "POP! Create the Perfect Pitch, Title and Tagline for Anything," which teaches you how to interest anyone in anything in 30 seconds (endorsed by Seth Godin, Jeffrey Gitomer, Ken Blanchard); and "Tongue Fu!®: What to say – when you don’t know what to say." Sam is a 16-time Emcee of the Maui-Hawaii Writers Conference, and was selected (with Tom Peters) to be a featured speaker at INC Magazine’s 500/5000 convention honoring the top entrepreneurial organizations in the country. Sam is an award-winning creativity consultant with a 20 year success record with an international clientele including the Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard, NASA, Kaiser Permanente, KPMG, Boeing, Intel and Capital One. | 3/24/10 | Free | View In iTunes |
|
12 |
Project Censored's Mickey Huff - Mar 17,2010 | Today's guest is Mickey Huff, director of Project Censored and Associate Professor of History at Diablo Valley College. The mission of Project Censored is to teach students and the public about the role of a free press in a free society - and to tell the News That Didn’t Make the News and Why. Find out more, buy the new book, Censored 2010 at http://projectcensored.org Mickey Huff is Associate Professor of History at Diablo Valley College; Director of Project Censored (recipient of the 2008 PEN Oakland National Literary Censorship Award). Mickey was recently a former Adjunct Lecturer in Sociology at Sonoma State University and the previous Co-Director of the alternative public opinion research agency Retropoll, in Berkeley, CA. | 3/17/10 | Free | View In iTunes |
|
13 |
Craig Newmark, founder of craigslist - Mar 03,2010 | Today's guest is craigslist founder Craig Newmark, and the co-founders of the We Media conference, Andrew Nachison and Dale Peskin. Craig is a senior Web-oriented software engineer, with around twenty-five years of experience, including 18 years at IBM. In 1995, he started craigslist which serves as a non-commercial community bulletin board with classifieds and discussion forums. Using a common sense, down-to-earth approach, craigslist strives to make the 'net more personal and authentic, while advocating social responsibility through the promotion of small, non-profit organizations. Joining us on the call will be Andrew Nachison and Dale Peskin, co-founders of We Media. Since 2004, We Media conferences have informed, inspired and ignited companies, organizations and individuals seeking to understand and profit from the “power of us.” Be The Media is a co-sponsor of this year's conference in Miami from March 9-11, and Mathison will lead an "invention session" on March 11th. Next week's radio show will broadcast live from the conference. JUST for true fans ... use the code BTM when registering and you receive a $300 discount - and the first 20 people get a free copy of Be The Media! Learn more: http://www.wemedia.com/miami/register Please join us - ask Craig questions live through the call-in number or the chat window. | 3/3/10 | Free | View In iTunes |
|
14 |
Jill Sobule, Singer-songwriter - Feb 24,2010 | Today's guest is singer-songwriter Jill Sobule. Jill is featured in the Foreword, Introduction, and Music chapters of Be The Media. We love her! Jill has released seven studio albums of original music, three EPs, and a greatest hits compilation. In January 2008, Sobule launched a website seeking to raise $75,000 through fan donations in order to create a new studio album. Just two months after the launch of the site, Sobule reached her target through donations from over 500 people. Her subsequent album, California Years, was released in April, 2009 on Sobule's own label, Pinko Records. We'll discover how Jill built and maintains her fan base, and how she was able to encourage them to fund her new work. Today's show is co-hosted by Bob Baker, an author, indie musician, and former music magazine editor who is dedicated to showing musicians how to get exposure, connect with fans, sell more music, and increase their incomes. Since 1995, Bob has been one of the early proponents of musicians taking their careers into their own hands, and not relying on major record labels. For more information, visit Bob at Visit TheBuzzFactor.com. | 2/24/10 | Free | View In iTunes |
|
15 |
Wikipedia founder Jimmy Wales and author JD Lasica - Feb 17,2010 | Today's guest is Wikipedia founder Jimmy Wales. Wikipedia is now the world's largest encyclopedia. In 2006, Time Magazine named Wales as one of the world's most influential people. Wales serves on the Board of Trustees of the Wikimedia Foundation. In 2004, he co-founded Wikia, a privately-owned, free Web-hosting service. Our co-host for today's show is JD Lasica, co-founder of Ourmedia.org, founder of Socialmedia.biz, and author of the book "Darknet: Hollywood's War Against the Digital Generation." | 2/17/10 | Free | View In iTunes |
|
16 |
Licensing with Elizabeth Bryan and Laura Robinson - Feb 16,2010 | Live from the Toy Fair in NYC, David Mathison interviews Elizabeth Bryan and Laura Robinson, co-creators of the board game and web site called "Count Your Blessings,” along with writer Rachel Naples. Laura and Elizabeth are also the co-authors of the Chicken Soup for the Soul: Count Your Blessings book. We'll find out how this brilliant and creative team negotiated licenses for their property with stellar organizations such as Chicken Soup for the Soul and Franklin Covey - and how YOU CAN TOO. Laura Robinson is the co-inventor of the classic, best-selling game BALDERDASH (15 million sold worldwide) and is known as one of the “Thomas Edison's of the Toy Industry.” Elizabeth Bryan is a co-inventor of the “Count Your Blessings Game.” She is the mom of two growing boys, and has enjoyed a successful career as an artist and designer. Her mission is sharing the message of gratitude through all things creative. We may also get a call-in from call-in from Bob Jacobs, President and COO of Chicken Soup for the Soul. Bob was Vice President of Business Affairs for Columbia Pictures Television Syndication. He is responsible for syndicating Cosby, Soap, etc., and now works on all the Chicken Soup for the Soul licenses. | 2/16/10 | Free | View In iTunes |
|
17 |
Love Her Right, with Dr Joni Frater and Esther Lastique - Feb 10,2010 | Just in time for Valentine's Day, today's guests are Dr. Joni Frater & Esther Lastique, co-authors of "Love Her Right: The Married Man’s Guide to Lesbian Secrets for Great Sex!" Love Her Right is a fresh look at everyone’s favorite subject from a unique perspective - a lesbian couple! Their new book aims to educate couples about all the things they need to enhance their sexual relationship. Let’s face it, the biggest complaint in most marriages today is about sex – either it’s not good enough, or we’re not getting enough of it, or both. In a recent study by Trojan, 71% of Americans wanted a more satisfying sex life, and 50% of women surveyed regularly fake orgasm. With over two thirds of marriages in the US destined to fail, many couples are searching for answers on how to make sure their relationship has the chance to last a lifetime. Joni and Esther are here to help! We will discuss communication, romance, seduction, and very specific information on female anatomy and sexual techniques that have been largely hidden from public view. AND we'll take your questions live, on the air. JOIN US! | 2/10/10 | Free | View In iTunes |
|
18 |
Terry McBride: CEO Nettwerk Music Group. Co-hosted by Bob Baker, Mr Buzz Factor - Feb 03,2010 | Terry McBride is CEO of the Nettwerk Music Group and co-founder of the Lilith Fair. Since 1984, Nettwerk's artists have released over 500 albums and have sold over 150 million copies worldwide. Clients include Sarah McLachlan and Jamiroquai. We'll discuss advances in digital technology, intellectual property rights and the future of music distribution. We'll also discuss Nettwerk's new initiative, Polyphonic, which will invest directly into artist businesses, offering an alternative to the traditional label-driven investment model of the music industry. "Polyphonic will seek to partner with artists and their management, providing the capital to enable them to operate their own businesses, retain their own copyrights and take a fair share of any profits that are generated." Today's show is co-hosted by Bob Baker, an author, indie musician, and former music magazine editor who is dedicated to showing musicians how to get exposure, connect with fans, sell more music, and increase their incomes. His books include "Guerrilla Music Marketing Handbook," "MySpace Music Marketing," "Unleash the Artist Within," "55 Ways to Promote & Sell Your Book on the Internet," and more. Bob also created the "Music Marketing 101" course at BerkleeMusic, the online continuing education division of Berklee College of Music in Boston. Since 1995, Bob has been one of the early proponents of musicians taking their careers into their own hands, and not relying on major record labels. Visit TheBuzzFactor.com for more details. | 2/3/10 | Free | View In iTunes |
|
19 |
Seth Godin: "America's greatest marketer" and Scott Stratten: Author, UN-Marketing - Jan 26,2010 | Special guests today include Seth Godin and Scott Stratten. Dubbed "America's greatest marketer" by American Way Magazine, Seth Godin writes the world's most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of Squidoo.com. Today we'll hear about the unique way in which Seth will be marketing his new book, Linchpin. In the second half of the show, I interview Scott Stratten, author of the book UN-Marketing: Stop Marketing, Start Engaging. Scott's viral videos have been viewed over 60 million times. He writes a wildly popular blog, has a rabid and engaged Twitter following, as well as a lucrative speaking career as a trusted expert in viral, social, and authentic marketing. | 1/26/10 | Free | View In iTunes |
|
20 |
Singer Michelle Shocked and pianist Chuck Leavell - Jan 13,2010 | This week's guests are singer-songwriter Michelle Shocked and keyboardist extraordinaire Chuck Leavell. In a monumental mid-1990s case, Michelle sued her label, Mercury-Polygram, for $1 million, citing a violation of the 13th Amendment, the constitutional right that prohibits slavery. In an out-of-court settlement, Shocked famously won the right to be released from her contract, and was given ownership of her songs. Michelle now owns her entire catalog of 100+ songs over her 23-year career. Michelle is a pioneer of the burgeoning "artists' rights" model that we explore in depth in http://www.BeTheMedia.com. Our second guest, Chuck Leavell, has played keyboard with everyone from the Allman Brothers Band, the Rolling Stones, Train, The Black Crowes, Chuck Berry, Eric Clapton, Aretha Franklin, and George Harrison, among many others. We’ll talk to Chuck about how he got started, his mentors, instructors, inspirations, equipment, and how he managed to accompany so many incredible musicians and bands over the last 40 years. Leavell is also a dedicated environmentalist and tree farmer who has testified before congress on renewable energy. He is the author of two books (The Tree Farmer, Forever Green), and co-founder of The Mother Nature Network (http://www.mnn.com), an environmental website, where he hosts two video series in which he discusses sustainability and conservation issues. | 1/13/10 | Free | View In iTunes |
|
21 |
Alan Levy: CEO, Blog Talk Radio - Jan 06,2010 | Alan Levy, CEO of Blog Talk Radio, is interviewed by David Mathison, host of Be The Media. We'll discuss why Alan founded the company, the revolutionary impact of BTR on freedom of expression, and go over some of the features and functionality of the platform. Our show is interactive and participatory, so ask Alan and David questions through Twitter, Facebook, and the chat window. | 1/6/10 | Free | View In iTunes |
| Total: 21 Episodes |
Listeners also subscribed to
- Leesa Barnes
- Unknown
- View In iTunes
- Shalabh Pandey on Ideas, Inspirations and Innovation
- Shalabh Pandey on Ideas, Inspirations and Innovation
- View In iTunes
- BTR: Breakthroughbusiness | Blog Talk Radio
- Breakthroughbusiness
- View In iTunes
- Free
- Category: Business News
- Language: English
- © 2008 BlogTalkRadio.com. All Rights Reserved.
