Entrepreneurship & Business Course
By Prof Mark
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Podcast Description
This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed as part of being an Adjunct Professor, and parallels a live course at Carnegie Mellon University taught in the MISM masters program. A website exists with PowerPoint lecture notes, handouts, cases, etc. at www.talkshoe.com/professorjuliano. Topics include idea generation, company formation, funding, writing a business plan, sales & marketing, IPOs and acquisitions, and giving an investor presentation This Podcast was created using www.talkshoe.com
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
CleanClass 25 - Inventor verus Marketing person | We'll explore the key differences between intentors/scientist and marketing people, and why they value one another so much. | 9/11/07 | Free | View In iTunes |
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2 |
CleanClass 25 - Company Ownership | Discussion of ownership, stock, partners, control, etc. All things related to who owns what share of a company. | 7/18/07 | Free | View In iTunes |
|
3 |
CleanClass 23 - Open Discussion - Call into TalkShoe | Invitation to all of the Internet students taking this class to call in for a discussion and Question and Answer session. | 6/26/07 | Free | View In iTunes |
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4 |
CleanClass 22 - Advertising | We'll discuss the detailed issues related to advertising. Reach, frequency, elements of a good ad, why ads fail, etc. | 6/22/07 | Free | View In iTunes |
|
5 |
CleanClass 21 - Marketing Budgets | Discussion of the costs associated with different types of marketing vehicles. Also discuss where to spend your marketing dollars. | 6/15/07 | Free | View In iTunes |
|
6 |
CleanClass 20 - Vertical Marketing | Discussion of vertical and industry marketing. Requirements for a successful vertical marketing campaign. | 6/1/07 | Free | View In iTunes |
|
7 |
CleanClass 19 - Product Management | Product management and interview with Aaron Brauser. | 5/18/07 | Free | View In iTunes |
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8 |
CleanClass 18 - Classic Business & Marketing Strategies | Discussion of a variety of classic business strategies including market leader, follower, economy, early adopter market, high growth market, declining or recessionary market, etc. | 5/11/07 | Free | View In iTunes |
|
9 |
CleanClass 17a - Internet Advertising | A discussion of Internet Advertising with a focu on Affiliate Marketing Programs. | 5/4/07 | Free | View In iTunes |
|
10 |
CleanClass 16 - Operations and Management | Discussion of key responsibilities of an entrepreneur and other essential management topics. | 4/26/07 | Free | View In iTunes |
|
11 |
CleanClass 15 - Organizations & People | A discussion of organizational structures, compensaton, hiring, firing and other HR topics | 4/26/07 | Free | View In iTunes |
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12 |
CleanClass 14 - Liquidity & Exit Strategies | Discussion of buyouts, mergers, acquisitions and initial public offerings - IPO | 4/5/07 | Free | View In iTunes |
|
13 |
CleanClass 13 - Finance & Funding Revisitied | This class devles deeper into financial projections and funding issues. Revenues, costs, accounting, fund raising, capitalization & stock. | 4/5/07 | Free | View In iTunes |
|
14 |
CleanClass 12 - Pricing Products & Services | The methods used to price products & services to consumers and businesses. | 3/23/07 | Free | View In iTunes |
|
15 |
CleanClass 11b - Strategic Selling | How to sell to businesses and organizations using Strategic Selling methods | 3/23/07 | Free | View In iTunes |
|
16 |
CleanClass 11a - Sales Introduction | Sales basics, distribution channels, direct selling, etc. | 3/9/07 | Free | View In iTunes |
|
17 |
CleanClass 10b - Marketing Continued | More marketing including public relations, trade shows, events, seminar selling, etc. | 3/7/07 | Free | View In iTunes |
|
18 |
CleanClass 10a - Marketing part 1 | Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing | 3/7/07 | Free | View In iTunes |
|
19 |
CleanClass 9b - FORE Systems (A) Case Analysis & Answers | Analysis of FORE Systems. Company, competitive, customer, market, and industry analysis and recommendations. What really happened? Come find out. | 2/22/07 | Free | View In iTunes |
|
20 |
CleanClass 9a - FORE Systems (A) Case Description | The introduction to the FORE Systems (A) case that deals with a technology start-up during a critical phase of its development | 2/22/07 | Free | View In iTunes |
|
21 |
CleanClass 8c - Competitive Positioning Case Study | A class using a real world example case study to illustrate competitive strategy and positioning | 2/16/07 | Free | View In iTunes |
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22 |
CleanClass 8b - Competitive Strategy | Developing the company's business and competitive strategy. A discussion of different types of strategies. | 2/16/07 | Free | View In iTunes |
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23 |
CleanClass 8a - Business Analysis & Strategy | Discussion of analysis needed for good business, competitive and marketing strategy. | 2/9/07 | Free | View In iTunes |
|
24 |
CleanClass 7 - Identifying the Target Market | Figuring out the target market for products and services. Includes segmentation and sizing your market. | 2/2/07 | Free | View In iTunes |
|
25 |
CleanClass 6 - Finance and Forecasting | Basics of finance and forecasting. Revenue projections, costs, etc. | 2/2/07 | Free | View In iTunes |
|
26 |
CleanClass 5 - Funding the Company | Discussion of how, how much, and where to raise money. Also compares different sources of funding. | 1/26/07 | Free | View In iTunes |
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27 |
CleanClass 4b - Forms of Incorporation | The basics about, and comparisons among different forms of incorporation. | 1/26/07 | Free | View In iTunes |
|
28 |
CleanClass 4a - Building a Team | A discussion about how to build a management team, perhaps the most important thing an entrepreneur can do. | 1/26/07 | Free | View In iTunes |
|
29 |
CleanClass 3 - The Business Plan | The basics of writing a business plan including content, audience, protecting the plan, etc. | 1/19/07 | Free | View In iTunes |
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30 |
CleanClass 2b - Starting the Venture | The basics and things you'll need to start your company | 1/19/07 | Free | View In iTunes |
|
31 |
CleanClass 2a - Ideas for Companies, Products & Services | How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them. | 1/19/07 | Free | View In iTunes |
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32 |
CleanClass 1 - Intro to Entrepreneurship | First lecture. Discusses what makes a good entrepreneur, and why become one. | 1/19/07 | Free | View In iTunes |
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33 |
CleanIntroduction - Please Listen to First | Introductory audio podcast that describes the course and other important information | 1/19/07 | Free | View In iTunes |
| Total: 33 Episodes |
Customer Reviews
This is one of the best podcasts I have come across
This pocast is very to the point and full of material. It's not bloated with a lot of bad production sound effects. The instructor is very clear and easy to follow. The material is very informative and it does not sound like he is reading from a tablet like a lot of them and he KNOWS the material. Bravo! It's about time.
One of the best podcast on entrepreneurship
This is one of the top 4 or 5 podcasts on entrepreneurship. The material is a general overview of all the key pieces of starting a business, with an emphasis on the marketing of high-tech products and services. Highly recommended.
One of the most useful podcasts I've ever heard
Very informative but still grounded enough to keep you interested. I've learned a lot from listening to this podcast and highly recommend it to anyone interested in learning business fundamentals.
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- Free
- Category: Higher Education
- Language: English
- © This work is licensed under a Creative Commons License - Attribution-NonCommercial-ShareAlike - http://creativecommons.org/licenses/by-nc-sa/2.0/
