Hear a Blog: A Smart Bear
By Jason Cohen
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Podcast Description
Startups + Marketing + Geekery. From someone who's been there: Jason Cohen, founder of Smart Bear Software.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Hear a Blog: Real Unfair Advantages | It's not a question of if someone copies your business idea, it's when, and what are you going to do about it? Here's some ways to earn competitive advantages which cannot easily be overcome. | 8/2/10 | Free | View In iTunes |
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2 |
Hear a Blog: No, that IS NOT a competitive advantage | Listening to first-time entrepreneurs talk about their competitive advantages is as predictably invalid as the local weatherman's 10-day forecast. Here's the top, invalid competitive advantages startup founders like to claim. | 7/23/10 | Free | View In iTunes |
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3 |
Hear a Blog: 5 Lessons from 150 startup pitches | After reviewing several hundred startup pitches for Capital Factory, I found several extremely common problems. You're probably making the same mistakes -- I did have too ten years ago -- so let's get that fixed. | 7/23/10 | Free | View In iTunes |
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4 |
Hear a Blog: Human + Fallible = Love; Corporate + Sterile = Refund | A lovely new company/customer etiquette has emerged, and small startups are especially suited for capitalizing on it (literally). I hope you're not ignoring it. | 6/29/10 | Free | View In iTunes |
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5 |
Hear a Blog: Out of the cesspool and into the sewer: A/B testing trap | Don't get caught in a cycle of useless A/B testing. Sometimes you need to try something radically different, and sometimes that can change more than just your AdWords campaign. | 6/21/10 | Free | View In iTunes |
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6 |
Hear a Blog: The Pattern-Seeking Fallacy | You don't believe Nostradamus was prescient, because you know that if you write enough vaguely enough and stretch the match enough, you can make anything look like anything. And yet, you're making the same fallacy every day with Google Analytics and other marketing and sales data. | 6/14/10 | Free | View In iTunes |
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7 |
Hear a Blog: Taking "Fail Fast" to a whole... 'nutha... level | It's not that you ought to fail, it's that you are constantly failing. Ignore it at your peril. | 6/13/10 | Free | View In iTunes |
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8 |
Hear a Blog: Telling the 800-lb Gorilla to Shove it up his Ass | You worry about competition from the big, brand-name, deep-pocketed company. But there are better things to worry about and ways to avoid running into gorillas in the first place. | 6/8/10 | Free | View In iTunes |
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9 |
Hear a Blog: Bending over: How to sell to large companies | Selling to big companies can be lucrative, and small bootstrapped startups absolutely have the power to sell to the big boys. But it's a very different world than you're used to. Here's what you can expect and how to deal with it. | 6/6/10 | Free | View In iTunes |
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10 |
Hear a Blog: Tech Support *is* sales | If you think of tech support as the bottom of the corporate food chain, you're exactly wrong. Tech support is a powerful channel for product development, marketing, and sales; don't squander it! | 5/17/10 | Free | View In iTunes |
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11 |
Hear a Blog: Solving the "marketplace" business model | I'm amazed how many startups follow the "marketplace" pattern but don't acknowledge or address the peculiar difficulties of that model. Here's some guidance. | 5/11/10 | Free | View In iTunes |
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12 |
Hear a Blog: "Authentic" is dead | Words like "authentic" had meaning year ago, but they've been repeated so much they've lost all meaning. Here's a bunch of phrases to remove from your vocabulary, and several specific ways you can make your point stronger without them. | 5/3/10 | Free | View In iTunes |
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13 |
Hear a Blog: Uncommon Interview: Howard Mann puts the fun back in business | Howard Mann -- entrepreneur and business acceleration specialist -- explains why you should ignore competitors, how to be successful with "singles and doubles" instead of home runs, and how he sells his book online. | 4/30/10 | Free | View In iTunes |
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14 |
Hear a Blog: Accounting for Startups: Cash-basis or Accrual-basis? | Accounting is a necessary evil, foreign to most bootstrapped entrepreneurs. Here's a brief treatise on the definition and usefulness of two forms of accounting in the little startup context. (Plus a third method for conservative planning.) | 4/20/10 | Free | View In iTunes |
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15 |
Hear a Blog: Not disruptive, and proud of it | I remember "disruptive" when it was called "paradigm shift." You should be worrying more about making something useful and less about disrupting everyone. | 4/12/10 | Free | View In iTunes |
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16 |
Hear a Blog: Permission Follow-Up | This is a guest post by Jarie Bolander, author of Frustration Free Technical Management and a moderator at Answers OnStartups. It'd be wonderful if you could run a business without interacting with anyone else — never relying on others to deliver quality work on time and never having to "be salesy" on the [...] | 4/8/10 | Free | View In iTunes |
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17 |
Hear a Blog: When "optimization" isn't the answer | When we do the minimum necessary to get the job done, we're efficient but not thrilling. We're "lean" but we're not stirring hearts. We're effective but not playful. Sometimes, you should do something just because it's cool. | 4/5/10 | Free | View In iTunes |
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18 |
Hear a Blog: Avoiding common data-interpretation errors | They say "statistics lie," but they don't. People do. Here's a few basic mistakes I encounter constantly, and how to avoid them. | 3/30/10 | Free | View In iTunes |
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19 |
Hear a Blog: A butterfly flaps its wings and you make a sale | The Butterfly Effect: Naomi Dunford pounds a curse word into a Wordpress text editor and Brian Clark makes $172. Or Paul Graham releases a silent-but-deadly outside a Menlo Park Starbucks and a social media company gets funded in Boston. It's a great story: Little actions can have enormous influence. So how do you harness this power? Or can you? | 3/22/10 | Free | View In iTunes |
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20 |
Hear a Blog: The true meaning of common idioms | Non-native speakers of English tell me that the basic rules of grammar aren't too hard to learn, but the idioms are murder. So I figured we should have a bit of fun at the expense of the English language. | 3/15/10 | Free | View In iTunes |
| Total: 20 Episodes |
Customer Reviews
really enjoy these
Listen to these during my commute. Love the read-a-blog. Listen to 3-4 each trip. Keep it up!
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