Managing The Edge
By Andy Brudtkuhl and Doug Mitchell
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Podcast Description
An Internet Business Podcast to help your business become more findable and engaging online.
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Social Media ROI = Conversion – Episode 29 | In this 29th episode of our internet business podcast we talk about measuring social media ROI by tracking conversions and other website goals. Internet Business News Google Social Search TV on iPhone Tools Of The Week Andy - Posterous Doug - FourSquare Do you have any questions or comments? Let us know! | 2/6/10 | Free | View In iTunes |
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Talking Freemium, Media, and More with Geoff Wood – Episode 28 | In the 28th episode of our internet business podcast we talk with Geoff Wood from Silicon Prairie News about freemium business, SPN, the iPad, and more! News #38; Updates Geoff and Andy started a new podcast atnbsp;PrairieCast.com Twitter Local Trends Tools of the week Andy -#62;nbsp;Videolobby.com Doug -#62;nbsp;AnalyticsLite (opens iTunes) Geoff -#62;nbsp;Screenr.com Questions or comments? Let us know in the comments or on our Facebook Page! | 2/1/10 | Free | View In iTunes |
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We’re In The Cloud – Episode 27 | Thank you for stopping by to check out episode 27 of this internet business podcast... Did you know we have tons of subscription options? In this episode we talk about... How Google Caffeine and social media will be integrated into the real time search stream - and - Why you should use Amazon Web Services for your IT infrastructure Our Tools Of The Week Doug - HootSuite Andy - ClickToTweet Related Links How Google Rates Links From Twitter and Facebook Getting "IT" Right - Building A Cloud Infrastructure Why Your Business Needs Amazon S3 Video Coming Soon | 1/22/10 | Free | View In iTunes |
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Data Driven Strategy – Episode 26 | Are you making data driven decisions? Learn how Doug and I are changing our businesses by focusing on what the data tells us to do instead of guessing... This can be used for everything from product development to marketing. 5 Tips for Creating a Data-Driven Business 1. Create and Measure Goals 2. Make Business Sense of Your Data 3. Test Your Decisions 4. Segment Data to Find Meaning and Behavior 5. Research Before You Launch These tips are from a post called "Creating A Data Driven Business" from WebStrategyWorkshop.com Do you have any questions or comments on this week's episode? Let us know in the comments! | 1/18/10 | Free | View In iTunes |
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Google Wave For Business And Holiday Marketing Tips – Episode 25 | In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also cover some online marketing tips for the holidays. Video Not sure what Google Wave is or how it is important? Here is a video I played during the show to help shed some light on Wave for Doug. Have a question or comment on Google Wave? Let us know in the comments! | 10/6/09 | Free | View In iTunes |
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The Best PayPerClick and AdWords Podcast You’ll Ever Listen To – Episode 24 | In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns. Video In this must-listen episode we talk about... What is PPC / CPC Top 3 PPC Channels Keyword Research Basics in Setting Up Campaign How to write an ad Google Analytics Paralysis By Analysis And how negative ROI inside analytics doesn't mean you shouldn't do Google Adwords Special thanks to the following guests for joining us in the live broadcast Mike Templeton Rich Drake Mark Bockenstedt Justin Brady From the chat log: mike_templeton: Yes! Targeted ads! Give them something to do rather than land on the home page. abrudtkuhl: oh how i hate that :) abrudtkuhl: that's how you waste money mike_templeton: word. --- mike_templeton: I like the idea of running multiple ads at once for comparison. Simple concept, but something people may not think about. --- JustBrady: your marketing and design must be goal-oriented --- mike_templeton: Definitely could be doing more with conversion pages in Analytics. Great insight guys. --- richdrake: definately use terms that aren't to broad. I made that mistake richdrake: could have used that advice a long time ago abrudtkuhl: yea that's huge If you have any questions, please let us know in the comments or call in at 206-666-2779 | 9/15/09 | Free | View In iTunes |
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Tools Of The Trade – Episode 23 | In the 23rd episode of our awesome internet business podcast we talk "Tools Of The Trade" - all the tools we use to become efficient web workers. Special thanks to Aaron Webb for joining us as a guest. Video | 9/14/09 | Free | View In iTunes |
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Word Of Mouth Marketing And Social Media – Episode 22 | In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk. Video Guest Links Zane Safrit on Twitter Zane's Blog Zane's Radio Station Fairfield Entrepreneur Association Contact Mario mario@fairfieldentrepreneur.com | 8/17/09 | Free | View In iTunes |
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Essential WordPress Plugins – Episode 21 | What are the best, most essential WordPress plugins for your business website? Well we asked that question to our community and chime in as well for our 21st episode of Managing The Edge. Here is the list of 25 awesome WordPress plugins. If you want to know why we chose them and what they do - you'll have to tune into the audio or video :-) 25 Awesome WordPress Plugins For Business WordPress DB Backup Google Analytics Google Analytics Dashboard All In One SEO Google XML Sitemap WP-SpamFree WP-GreetBox SubscribeRemind Disqus JS-Kit TweetMeme ReTweet Plugin Backtype Retweet Plugin Yet Another Related Posts Plugin Contact Form 7 Organize Series GigPress SMS Text Message Ad-Minister Redirection Lifestream Page Link Manager Alkivia Community Builder Enforce WWW FeedBurner Feedsmith ShareThis Video Special thanks to @aaronwebb, @sergioalvarado, @edash, @tjmapes, @danielshipton, and @nathantwright for chiming in with their essential WordPress plugins. What are your favorite WordPress plugins and why? Let us know in the comments or call in at 206-666-2779 and leave us a voicemail! | 8/3/09 | Free | View In iTunes |
| Total: 9 Episodes |
Customer Reviews
Great podcast for those interested in SEO, SEM, and digital marketing
As a student majoring in Internet Marketing at Full Sail University Online I have a keen interest in all things realted to Internet Marketing. This podcast is one of two that every internet marketer should have on their iPod. When I say "internet marketer" I don't mean the guys teaching you how to sell make millions online. I'm taking about people helping real businesses (doctors, dentist, plumbers, retail stores, restaurants, etc., make money advertsing online. The cover everything from Wordpress to Twitter to Adsense. I was a little surprised that they were in Iowa, not exactly what I would call a technology center of innovation, but these guys know their stuff. Maybe being outside the tech bubble of SF and the valley is actually good for understanding what works for average everyday business owners.
I mentioned that this was one of two podcast that every marketer should have. The other is Marketing Over Coffee.
Thanks For Reviews
We want to thank you now for reviewing our podcast.... We work very hard on it and would love any feedback, suggestions, or reviews!
Thanks for the review @techcris!
