Marketing Matters
By World Talk Radio
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Podcast Description
Marketing Matters is about the power of personal branding and image management for building successful business and professional relationships in an increasingly competitive global economy. We'll help business owners and professionals understand the steps, tools and strategies for creating and maintaining a bold and confident brand image both online and in person. You'll understand the many ways that branding your business and professional image shapes public perceptions and creates stand out visibility with your target audience. Topics to be covered include personal branding definition, branding in the digital age, gen X and Y perspectives on branding, rebranding for boomers, the 5 Ps of branding, sustaining competitive edge, brand image essentials, image ABCs and principles, brand messaging, building a personal branding toolkit, personal branding for women, marketing and branding strategies. Marketing Matters airs live Wednesdays at 9 AM Pacific Time on World Talk Radio Variety.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Special Encore Presentation: Tapping the Power of Women in the Marketplace | Is your marketing on target, or are you playing the "catch all" game? Does your marketing strategy tap into the enormous power of women as consumers in the market place? Statistics from the Center for Women's Business Research shows that women account for 85% of all consumer purchases in the USA and nearly 50 percent of all privately-held firms are owned a woman or women. Guest Leslie Grossman, marketing expert, best-selling author of Sellsation and co-founder of Women's Leadership Exchange will share valuable information and insights on how to tailor your marketing strategy to tap into the power of women in the market economy. Learn about the psychology of women consumers and supporting programs to help you increase your sales. | 5/23/12 | Free | View In iTunes |
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2 |
Special Encore Presentation: Marketing is about Values - The Civility Imperative for Business | What do you stand for? And, to what extent do you consciously stand up for what you believe in? Steve Jobs said that "...marketing is about values. This is a very complicated world, it's a very noisy world. And we're not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us." Marketing and branding are about not just standing out, but standing for something. Canada's leading expert on civility believes that civility is a values proposition and that defining civility is one of the most pressing business imperatives many businesses face these days. In this thought provoking and relevant interview, Lew offers suggestions for defining corporate civility, shares best practices for organizations who want to incorporate civility into their company values, and talks about the benefits of doing so. | 5/16/12 | Free | View In iTunes |
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3 |
Making Contact: How to Connect With People to Create Meaningful Relationships | John Hindle is a widely acclaimed professional speaker who calls himself the Contact Hitter - someone who makes meaningful connections with people. John has worked in a variety of occupations. He is the former general manager of two minor league baseball teams - one in Winnipeg, Manitoba and the other in Sioux Falls, South Dakota. He was the owner of Home Run Sports - a sporting goods business he founded which grew to become a successful national company. John has been inducted into the Manitoba Baseball Hall of Fame and has authored three books including his latest release hot off the presses, Making Contact: How To Connect With People. | 5/9/12 | Free | View In iTunes |
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4 |
Branding With cause marketing makes good business success | Whether it's an internal campaign or a partnership between a business and a non-profit organization, cause-related marketing is a powerful marketing tool that is being increasingly used because it makes good business sense. Cause marketing is any marketing effort to promote Social and charitable causes such as breast cancer or HIV/AIDS awareness, environmental conservation, bullying or civility in the workplace. Among the benefits are public relations, Media coverage and improved customer relations. In this interview, marketing and PR expert Carole Ann Lyons will discuss the ins and outs of cause marketing and the development of the Civility Counts Project | 5/2/12 | Free | View In iTunes |
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5 |
The Power of Sharing Your Stories - From Blog to Business | With her experience as host, producer and blogger in chief, Vanessa Camozzi knows a lot about the power of telling stories. Her role as co-founder of the popular DC on Heels multimedia website/blog is an amazing success story about her entrepreneurial journey and the steps she took to capitalize on the power of sharing her stories. Everyone has a story. Using tools such as print, pictures, video and Social Media creates opportunities for growth and adds value to your business. Vanessa will share her personal experience with going from blog to business and increasing her brand visibility. | 4/25/12 | Free | View In iTunes |
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6 |
Let your marketing soar with compelling content | Ever wondered how really successful businesses set themselves apart? Not only are they comfortably earning six figures but they're always selling out their programs and services. You can tell by everything they do just how much they love their work. They're having a mutual love fest with their clients, too! These super, savvy entrepreneurs know how to create content that serves their ideal clients really, really well. They know how to use the tools to market their services with highly engaging and compelling content. | 4/18/12 | Free | View In iTunes |
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7 |
Boomers and Beyond - Using the GLOVE Strategy for a Perfect Marketing Fit! | What does each Generation really want? Tap into the motivations of Traditionalists, Baby Boomers, Generation X, and Millennials. Each generation has marketing hot buttons. As an entrepreneur, how can you and your brand connect with confidence? Learn how to use a powerful G.L.O.V.E. strategy, Gotta Have It, Lose Them in a Second, Online Engagement, Values, and Exciting Trends to create the perfect marketing fit. Visit Pamela online at www.PamelaJudd.com. | 4/11/12 | Free | View In iTunes |
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8 |
Special Encore Presentation: Creating and maintaining influence to grow your business | The more influence you have, the more easily your wishes and desires will be fulfilled. When people trust, respect and remember you, they want to help, and go out of their way to tell others about you-now you have influence. Influence makes doing business and attracting clients easy. Let's increase your influence starting today. This session will prove transformational for all who attend and take action based on what we discuss. | 4/4/12 | Free | View In iTunes |
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9 |
Developing Your Brand as a Woman in Leadership | Each of us has our own leadership brand. Your leadership brand is what you are known for - your reputation ... your strengths ... your principles ... what distinguishes you from others. Your branding goals are twofold: to create brand awareness and brand loyalty. Brand awareness is how familiar you become with your constituents and stakeholders. You achieve brand awareness or brand recall when people recognize your work and commitment to the community and public service. This in turn leads to brand loyalty, the ultimate goal - the avenue to develop a consistent personal leadership style.' | 3/28/12 | Free | View In iTunes |
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10 |
Marketing for Boomers and Beyond - Styles and Trends Through the Ages | "Boomers and Beyond" span five decades of potential clients with unique requirements. Business owners and entrepreneurs can seize the opportunity to reach these large, untapped markets. Traditional image and perception for decades have been redefined. The fifties are the new forties and 70 is the new 55! By understanding the needs of each decade is critical. Learn how to identify strategies to market to and communicate with an older and younger client base. Discover and interpret current trends and learn how to translate them for your clients. Visit Alyse online at www.universalstyleintl.com | 3/21/12 | Free | View In iTunes |
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11 |
Achieving Career Distinction - Dr. Martha Madden | Are you on a path to achieving career distinction in your chosen field? Are you a professional or careerist in the public, private or non-profit sectors, pursuing entrepreneurship or a student with high aspirations for your future. Dr. Martha Madden has built a distinguished career spanning several decades blazing gilded trails through academia, public service, politics, writing, photography and entrepreneurship to name a few. With many honors and titles to her name Dr. Madden mastered the right mix of technical and soft skills, social and emotional intelligence, personality characteristics and determination to become a shining star. In this interview Dr. Madden will share highlights of her illustrious career and insider views on what it takes to achieve distinction and successfully market yourself to stand out from your peers. Don't miss an opportunity to ask Dr. Madden a question. Call the show at 866-613-1612 or send a tweet to @kymsimage. Follow us on Twitter at #MarketingMatters. | 3/14/12 | Free | View In iTunes |
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12 |
Rediscovering You - Journey to Phenomenal Woman | Are you stuck in a rut with your career or business? Do you dare to follow your dreams? Charlene Fagan took a leap of faith when she left her birth place of Kingston, Jamaica and migrated to the USA and then to Ontario, Canada. Since then, Charlene has been on the road less traveled, trudging through ups and downs on her journey to becoming a phenomenal woman. Now a successful entrepreneur, speaker, image consultant and part-time professor at Sheridan Institute of Technology and Higher Learning, Charlene conducts workshops aimed at helping men, women, and youth to develop and grow mentally, spiritually, and physically. Charlene's educational achievements include a Bachelor of Arts degree in Sociology from Florida Memorial University, and a Master of Science in Human Resource Development and Administration from Barry University, Florida. She is presently working on a book, to be published in the fall of 2012. Visit Charlene on line at Website: www.charlenescloset.com | 3/7/12 | Free | View In iTunes |
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13 |
Generating Leads For Your Business on the Internet, Best practices for fast, proven results. | Profitable lead generation is the critical element that determines business success. Businesses that harness the power of the Internet to generate leads have an opportunity to grab market share from their competitors and to dramatically increase profits. The key is to drive quality traffic from multiple sources to highly converting landing pages and to know your metrics inside out. A combination of quality leads and a structured approach to lead conversion is the key to maximizing ROI. Aidan will cover: how to maximize traffic and conversion; how to generate quality leads from multiple sources, the importance of value creation throughout the buying process; the importance of relationship marketing, how to identify and prioritize your best customers; how to maximize LTV - Lifetime Value of Customer; and, the 3 most important metrics that you MUST track in order to increase your ROI | 2/29/12 | Free | View In iTunes |
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14 |
Promote Your Next Event Using Social Media | Do you have a big event coming up in the near future? Are you on a tight budget? In this interview, Vanessa French, President of Pivot Point Communications will discuss the steps, tips and tools for using Social Media to promote your big event. Vanessa will focus on how to use social media tools like Twitter and Facebook to successfully market and promote your next event. | 2/22/12 | Free | View In iTunes |
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15 |
Special Encore Presentation: Everything You Do is Marketing: Strategic Thinking to Ensure Your Success | As a business owner, strategist or consultant, you are developing, marketing and building your business 24/7. Everything you design, everyone you partner with, and every piece of correspondence you send out matters to everyone that sees or hears it. In our information technology-driven society, first impressions are lasting and bad ones last even longer. Approach business success with the end in mind and work your way backwards. Business Bucket List - Precision Thinking! Are you strategically utilizing social networking or is it using you to make millions? If it doesn't make $ense, it doesn't matter! Guest - Blanche Williams, President/CEO Greatness By Design, LLC | 2/15/12 | Free | View In iTunes |
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16 |
Starting A Virtual Company | Michael Tasner, has 10 years of experience starting his own businesses, helping launch his client's businesses, and researching the latest marketing trends and movements. He has started 6 successful businesses, sold four and continues to own and run two (Taz Solutions Inc. and College Butler Inc.). He understands what works, and what doesn't. His book, Marketing in the Moment, focuses on the future of the internet; Web 3.0. He knows where the online marketing game is headed and is ready to leverage his knowledge and experience to teach and motivate you to start a highly successful virtual company. | 2/8/12 | Free | View In iTunes |
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17 |
Mobile Marketing Strategies for Business Success in 2012 | There is an undeniable explosion in the world of wireless communication with 1.5 billion 3G mobile connections worldwide and 1 million new cell phone connections being made every day (as reported by market leader Qualcom). Smart devices are powerful, addictive, and dramatically impacting consumer online behavior. So how can you position your business to take advantage of the wireless device revolution? How can you build a responsive client community around your products and services? Chris Daley will discuss three strategies for harnessing the power of mobile Facebook and other Social Media tools. Take a sneak peak at www.ez.com/blackhistory. See these strategies in action and get a chance to win some valuable mobile capabilities. Text redtails 72727 and experience the power of a mobile text campaign. | 2/1/12 | Free | View In iTunes |
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18 |
Landing Media Coverage, Public Relations and Online Media Rooms | Marketing doesn't have to cost lots of money. It requires creativity. Marketing is about getting your product/service ready for market and communicating value to prospects and customers. That will attract potential clients. Developing creative Public Relations campaigns, and doing it right will build your expert status and result in media coverage. Learn the rules, think like a journalist/blogger. Give them value and they will give you coverage. Listeners will learn: what's in a media press kit; how to think like a journalist and get on their ‘nice' list; when is the right time to send a press release; why using Video is the New Media and other tools to integrate with multi-channels and big marketing Ideas for small businesses and small budgets | 1/25/12 | Free | View In iTunes |
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19 |
Guerrilla Marketing - Secrets and Successes | Jay Conrad Levinson, father of world-renowned Guerrilla Marketing, discusses the secrets of this tried and proven marketing methodology, why it has grown to become a worldwide success and some of the most important things to know about marketing in general. Jay will explain why one of the main reasons for the failure of small businesses is a failure to understand marketing. Guerrilla Marketing has been proven to work for small businesses around the world. It works because it's simple to understand, easy to implement and outrageously inexpensive. Guerrilla Marketing is about achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money. It gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world. | 1/18/12 | Free | View In iTunes |
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20 |
Image and Style...Create the Best Version of You in 2012 | Tired of the same old look? Does your business image send a powerful message? Discover ways to revamp your professional style in 2012? Don't miss this opportunity to hear from one of the nation's top image consultants who normally charges hundreds of dollars for her advice on how to be influential by dressing and showing up powerfully for every occasion. It doesn't take a lot of money, just knowledge, understanding and "good sense decisions". Know when to dress in your finest, how to rock business casual, and watch for the impediments that can ruin it all. Improve your results with pointers from a pro. Visit Marion Gellatly, AICI, CIM, Certified Image Master and President of Powerful Presence at www.powerful-presence.com | 1/11/12 | Free | View In iTunes |
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21 |
Build Your Business AND Balance Your Life in 2012 | Gone are the days when starting and growing a business meant getting business cards and selling your service or product to a few clients. Today's successful business owners rely on expert coaching, training, tech-savvy assistance and careful time management. In an increasingly competitive and globalized business environment with constantly changing protocols and tools for Internet-based communication, marketing and networking, it takes a multitude of skills to stay on top of these important business functions. Gladys Edmunds, renowned business coach, entrepreneur and writer for USA TODAY business column Entrepreneurial Tightrope will discuss how you can grow your business AND have a more balanced life in 2012. Gladys will discuss what it takes to have a strong business, setting realistic goals, creating a support system and five essential tips to thrive in 2012. | 1/4/12 | Free | View In iTunes |
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22 |
Defining your Business Protocol Strategies For 2012 | As we approach the new year, it is time to reflect on your corporate brand and the image of those who represent you and your company. Do you have the proper protocols in place to ensure a positive brand image? Do you feel confident about the way your employees and associates communicate to and treat clients in your absence? What training have you and/or your employees completed to reinforce the proper protocol for greetings, dining, entertaining, gifting, receiving, courting, selling and following up with clients? Let's discuss what are your expectations of those who represent you, how do you effectively communicate and monitor them and training requirements to address deficiencies and put your company on the right track for 2012. | 12/28/11 | Free | View In iTunes |
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23 |
Speaking as a Business - Marketing and Monetizing for Success | Are you a seasoned expert with years of advice and experience to pass along? Whether you are an executive, educator or salesperson you could be missing out on an important source of income: THE SPEAKING CIRCUIT. Susan Levin is an international marketing consultant and founder of Speaker Services www.speakerservices.com . Speaker Services offers training, development and an online directory for professionals who are interested in growing their business and income through speaking. Susan offers advice and marketing strategies guaranteed to dramatically increase your income and success in speaking. Speaker Services can help you with the following topics: Creating a connection during the presentation by planting "seeds" that gives the audience an idea that you are the expert; understanding why speaking engagements are big opportunities; generating leads from your speaking engagements; designing a masterful presentation package that attracts meeting planners to hire you and much more. | 12/21/11 | Free | View In iTunes |
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24 |
Measurable Social Media Success | With more then 70% of the USA and almost 10 % of the world actively using some form of Social Media to engage with brands, it is imperative to build and maintain honest and meaningful relationships with consumers using these online networking utilities. Using Social Media correctly and effectively can build your brand into a powerhouse. Today's show will cover how to handle your social media reputation, managie social Media conflicts and how to engage effectively with target audiences in order to get measurable results. Guest presenter Kerith Rae will also share special Social Media tips and tricks. | 12/14/11 | Free | View In iTunes |
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25 |
Impression Management - Building a Successful Brand Image | Do you know that your brand image speaks before you do? Are you confident that the message it projects is one of confidence and polished professionalism? Does your business wardrobe reflect clothing that is appropriate for your current or aspired position in the business environment? Have you had the benefit of professional image expertise to help you achieve your goals for managing the impressions you create in business and social circles? Brian Lipstein, AICI, FLC, a certified image consultant and owner of one of Philadelphia's distinguished custom clothiers will share his expertise and offer valuable tips and know how to help you build a successful brand image. | 12/7/11 | Free | View In iTunes |
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26 |
Marketing is about Values - The Civility Imperative for Business | What do you stand for? And, to what extent do you consciously stand up for what you believe in? Steve Jobs said that "...marketing is about values. This is a very complicated world, it's a very noisy world. And we're not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us." Marketing and branding are about not just standing out, but standing for something. Canada's leading expert on civility believes that civility is a values proposition and that defining civility is one of the most pressing business imperatives many businesses face these days. In this thought provoking and relevant interview, Lew offers suggestions for defining corporate civility, shares best practices for organizations who want to incorporate civility into their company values, and talks about the benefits of doing so. | 11/30/11 | Free | View In iTunes |
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27 |
Grow Your Business or Cause With the The Power of Public Relations | Why do you need PR? Public relations is a powerful, cost effective means to promote your business or cause. It is important to know and utilize all the components of a well-rounded public relations campaign and build a foundation of media and public awareness for your organization, product, services or cause. It is a long-term commitment to outreach, and ultimately, your public image. Mary Schnack, President of Mary Schnack and Associates and author of PR Works, will discuss key steps in the PR process including the Communications Plan, Crafting messages for success and Media training. May also has a special book offer. Learn more about Mary and her book at www.MarySchnack.com/PRWorks.htm | 11/23/11 | Free | View In iTunes |
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28 |
Social Media Marketing: Driving Business Value | With 69% of the US population using Facebook, reading blogs, listening to podcasts, and watching online videos, social media is a wonderful way to connect with your target market, generate more leads, and increase your revenue. Have you jumped in? Are you still waiting by the shore? Either way, it's important to understand how to use social media to drive business value. Join us as we welcome longtime veteran and early adopter of social technologies, Terri Holley, as she speaks about interactive marketing, emerging technology and how both can be used to drive business value. Ms. Holley will speak about her successes with social media, lessons she has learned along the way, and pitfalls you can avoid after you jump in. | 11/16/11 | Free | View In iTunes |
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29 |
Niche Marketing Case Study | Are you seeking to find new relevance for your business in one or more areas? Do you have an idea for targeting a segment of the market with a new product or service? Have you considered re-purposing your current business assets or creating new content material or products? If you answered yes to any these questions, tune in to hear Ann Reilly share how her company, Powers Communications helped develop a niche market for the US Postal Service with the award-winning USPS Community Connection Program. Ann and her business associate Katelyn developed a concept that would get stamps into classrooms and onto the radar screens of kids across the country. They created new relevance for the Postal Service and helped polish the organization's image by re-purposing proven assets (stamps) as teaching tools and engaging the elementary school community. | 11/9/11 | Free | View In iTunes |
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30 |
Mobile Marketing - The Perfect Medium for Engaging Customers | According to The New York Times, mobile marketing is the most perfect marketing medium ever developed. This is no hype as most people are within 3 feet of their cell phones 24/7. The cell phone has rapidly become an extension of our personhood. Consider this; only 4% of email messages are read and of 97% text messages delivered, 92% are read within 15 minutes of delivery. There are 4 billion cell phones compared to 1 billion PCs in the world. With mobile device always being so close, it is clearly the most compelling digital medium to engage clients and customers in a more persistent and personalized way. The issue is how to skillfully leverage this medium with customers to be magnetic, rather than repulsive. During this interview, you'll learn of the technology trends driving mobile marketing, the applications that are being used to make mobile marketing such a hot medium, strategies you should consider to harness its power, and how you can quickly leverage this capability. | 11/2/11 | Free | View In iTunes |
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31 |
Everything You Do is Marketing: Strategic Thinking to Ensure Your Success | As a business owner, strategist or consultant, you are developing, marketing and building your business 24/7. Everything you design, everyone you partner with, and every piece of correspondence you send out matters to everyone that sees or hears it. In our information technology-driven society, first impressions are lasting and bad ones last even longer. Approach business success with the end in mind and work your way backwards. Business Bucket List - Precision Thinking! Are you strategically utilizing social networking or is it using you to make millions? If it doesn't make $ense, it doesn't matter! Guest - Blanche Williams, President/CEO Greatness By Design, LLC | 10/26/11 | Free | View In iTunes |
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32 |
Pump up Your Personal Brand - Create More Demand and Career Choices | Do you wake up in the morning excited to go to work? Are you hopeful about the future of your career? When you talk about your work are you excited and passionate? Are you at the management level you want to be? If you answered "No" to any of these questions, then you'll want to pump up your personal brand to create more career choices and transition into a more fulfilling role, company, or industry. Career Coach Sherri Thomas, will discuss her 5 Step Career Smart Plan for Pumping up Your Powerful Personal Brand. Sty tune for her exclusive tips on how you can put yourself in high demand with managers, clients and potential employers. | 10/19/11 | Free | View In iTunes |
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33 |
Creating and maintaining influence to grow your business | The more influence you have, the more easily your wishes and desires will be fulfilled. When people trust, respect and remember you, they want to help, and go out of their way to tell others about you-now you have influence. Influence makes doing business and attracting clients easy. Let's increase your influence starting today. This session will prove transformational for all who attend and take action based on what we discuss. | 10/12/11 | Free | View In iTunes |
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34 |
Education Marketing - Blogging as a Business Building Tool | Award winning Australian blogger, author and certified image consultant Imogen Lamport has a lot to say about how to use blogging to connect with target audiences and build your business. Providing consistent, quality content that educates her audience is part of the the key to her success. Imogen is recognized as a global expert in her field and her blog, Inside Out Style (www.insideoutstyleblog.com) has won many awards. Tune in to hear her expert advise on the benefits of blogging, finding and connecting with readers and how to make money from your blog. | 10/5/11 | Free | View In iTunes |
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35 |
Every Business Needs Marketing - How to Win at Securing Real, "Live" Contracts | Marketing is the main ingredient in the success of a business, yet it is often the last thing most businesses think about when starting and building their businesses. Whether you are trying to do business with the government or private entities, if your goal is knowing how to market your services to secure "live" contracting opportunities, then do not miss this interview with Cynthia Washington. Stop taking "shots in the dark." Cynthia will teach you the key steps to marketing your business in order to become a winner at reaching the "right" contacts to deliver the business you are seeking. Cynthia Washington is President of WCI-Concepts, Inc. and a nationally renowned expert on business development and marketing consulting services for Small, Minority Veteran and/or Women-Owned Businesses (SMVOBs). | 9/28/11 | Free | View In iTunes |
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36 |
Email Marketing and Communication - Building Trusted Relationships with Regular Customer Connections | Gina Watkins, Regional Development Director for Constant Contact is an expert at helping business owners and organizations grow their brand using email marketing. If you have not yet discovered the amazing power of email marketing or just want to fine tune your knowledge, then don't miss this interview. Gina will help you discover the keys to success in using easy, inexpensive and highly effective tools like email marketing. When combined with online surveys & online event marketing, and integration with social media, these keys can really make a significant impact on your business or organization. Tune in to learn the quick, easy best practices to make your e-marketing simple AND successful. From email to online survey, event marketing to social media, you'll get some amazing tips. | 9/21/11 | Free | View In iTunes |
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37 |
Tapping the Power of Women in the Marketplace | Is your marketing on target, or are you playing the "catch all" game? Does your marketing strategy tap into the enormous power of women as consumers in the market place? Statistics from the Center for Women's Business Research shows that women account for 85% of all consumer purchases in the USA and nearly 50 percent of all privately-held firms are owned a woman or women. Guest Leslie Grossman, marketing expert, best-selling author of Sellsation and co-founder of Women's Leadership Exchange will share valuable information and insights on how to tailor your marketing strategy to tap into the power of women in the market economy. Learn about the psychology of women consumers and supporting programs to help you increase your sales. | 9/14/11 | Free | View In iTunes |
| Total: 37 Episodes |
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