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Marketing Matters

By World Talk Radio

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Podcast Description

Marketing Matters is about the power of personal branding and image management for building successful business and professional relationships in an increasingly competitive global economy. We'll help business owners and professionals understand the steps, tools and strategies for creating and maintaining a bold and confident brand image both online and in person. You'll understand the many ways that branding your business and professional image shapes public perceptions and creates stand out visibility with your target audience. Topics to be covered include personal branding definition, branding in the digital age, gen X and Y perspectives on branding, rebranding for boomers, the 5 Ps of branding, sustaining competitive edge, brand image essentials, image ABCs and principles, brand messaging, building a personal branding toolkit, personal branding for women, marketing and branding strategies. Marketing Matters airs live Wednesdays at 9 AM Pacific Time on World Talk Radio Variety.

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