Jennifer Jones & Partners
By Jennifer Jones
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Podcast Description
Marketing Voices provides fresh perspective from innovative technology and marketing leaders examining the ways that social media are changing the work of marketing. Silicon Valley marketing veteran hosts conversations with new media executives, social media marketing strategies and tactics in this weekly podcast, already considered one of the "10 Best Marketing Podcasts" by Guy Kawasaki.
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1 |
Mobile Marketing: Latest Trends And Applications By Dorrian Porter CEO Of Mozes | Mozes, a leader in mobile audience engagement, works with companies who are interested in sophisticated mobile marketing. CEO Dorrian Porter and I discuss what he views as the mobile marketing market and how smart brands are utilizing mobile. Dorrian Porter is the founder and CEO of Mozes. He is an entrepreneur who co-founded highermarkets, [...] Related posts: How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole 2011 is the year that 70% of marketers plan... XA CEO Rob Leathern On Building Better ROI With Advertising XA.net has deep expertise and legacy experience in display having... Facebook Friends Become Most Important To Marketers: 33Across’s CEO Eric Wheeler Speaks Out On Their Strategy 33Across, a social targeting platform, has developed new technology called... | 11/7/11 | Free | View In iTunes |
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Facebook Friends Become Most Important To Marketers: 33Across’s CEO Eric Wheeler Speaks Out On Their Strategy | 33Across, a social targeting platform, has developed new technology called SocialDNA that uses social graph data to dramatically improve online marketing.. The firm’s customers are Fortune-500 brands and 33Across helps these companies understand how Facebook fans have become irrelevant to marketers today but instead marketers are targeting Facebook’s friends of friends. Eric Wheeler talks about [...] Related posts: How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole 2011 is the year that 70% of marketers plan... Social Marketing to the Business Customer: Eric Schwartzman’s Newest Book Eric Schwartzman released a new book a few months ago... XA CEO Rob Leathern On Building Better ROI With Advertising XA.net has deep expertise and legacy experience in display having... | 10/9/11 | Free | View In iTunes |
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XA CEO Rob Leathern On Building Better ROI With Advertising | XA.net has deep expertise and legacy experience in display having managed all of Zynga’s display advertising and believes the world of display and social advertising will merge into one ecosystem. Marketing Voices interviewed Rob Leathern, CEO and Founder of XA.net and gets his insights on the world he knows well. For a free trial go [...] Related posts: How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole 2011 is the year that 70% of marketers plan... Social Media Week LA – September 19-23 Social Media Week LA to Feature Robert Tercek, Chris Gebhardt,... Jennifer Jones Jennifer Jones – President, Founder LinkedIn profile: http://www.linkedin.com/in/jenniferjonesjj Twitter: @jenniferjones... | 10/9/11 | Free | View In iTunes |
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Virtual Marketing: What Works? Insights Of Expert Joerg Rathenberg Of Intercall | Joerg Rathenberg VP of Product for Intercall talks with me about the latest in virtual marketing. Intercall just completed a study of 60,000 and 550 responded and he shares the latest on trends in virtual. He also delves into the best practices. If you wish to get in touch with him here’s his contact information: [...] Related posts: How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole 2011 is the year that 70% of marketers plan... Social Marketing to the Business Customer: Eric Schwartzman’s Newest Book Eric Schwartzman released a new book a few months ago... Marketing Voices ... | 7/11/11 | Free | View In iTunes |
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How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole | 2011 is the year that 70% of marketers plan to increase their social marketing budget by more than 10% according to a Mashable/Effie poll by agencies. 87% said social media most important to achieving success. Brad Klaus CEO of Extole tells listeners more about how to view Facebook “Likes” and what the future holds [...] Related posts: Social Marketing to the Business Customer: Eric Schwartzman’s Newest Book Eric Schwartzman released a new book a few months ago... Social Network Integration We connect you to you clients through the social networks... Guy Kawasaki’s Newest Book: Enchantment: How Can You Become More Influential? Enchantment– captivation: a feeling of great liking for something wonderful... | 6/13/11 | Free | View In iTunes |
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Erik Luhrs Author of “Be Do Sale” Says The USP Is Dead: What’s Next? | Marketer and author Erik Luhrs believes that the USP is dead. USP stands for unique selling proposition, and Erik believes it’s being replaced by the Unique Sales Persona. It’s all about branding yourself today. Companies can utilize the USP too. Erik delves into how on marketing voices. Connect with Erik at @erikluhrs on twitter or [...] Related posts: Social Marketing to the Business Customer: Eric Schwartzman’s Newest Book Eric Schwartzman released a new book a few months ago... Social Network Integration We connect you to you clients through the social networks... Guy Kawasaki’s Newest Book: Enchantment: How Can You Become More Influential? Enchantment– captivation: a feeling of great liking for something wonderful... | 5/13/11 | Free | View In iTunes |
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Social Marketing to the Business Customer: Eric Schwartzman’s Newest Book | Eric Schwartzman released a new book a few months ago called Social Marketing to the Business Customer. Eric speaks to how B2B is hot now, and growing by leaps and bounds as every type of business is using social media. Law firms, mom and pop stores, consulting firms, and others are figuring out how to [...] Related posts: Guy Kawasaki’s Newest Book: Enchantment: How Can You Become More Influential? Enchantment– captivation: a feeling of great liking for something wonderful... Jeremiah Owyang of Altimeter Group: Career Path of the Corporate Social Strategist The corporate social strategist role is at a crossroads. They... | 4/1/11 | Free | View In iTunes |
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Guy Kawasaki’s Newest Book: Enchantment: How Can You Become More Influential? | Enchantment– captivation: a feeling of great liking for something wonderful and unusual. How can you become more enchanting? In his newest book Enchantment, Kawasaki turns to the mystery of influence and offers a compelling new take on this key force that drives any successful business or personal interaction. Enchantment’s fundamental message is that in any [...] No related posts. | 3/7/11 | Free | View In iTunes |
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Jeremiah Owyang of Altimeter Group: Career Path of the Corporate Social Strategist | The corporate social strategist role is at a crossroads. They have challenges that are hurting their progress. In a recent report by Jeremiah Owyang, a partner at Altimeter Group, he discusses his these challenges after surveying more than 140 professionals in numerous corporations about their jobs. Check out the full report at: www.web-strategist.com. No [...] No related posts. | 2/28/11 | Free | View In iTunes |
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Bullhorn: Reaching staffing and recruiting executives online | Art Papas, founder and CEO of Bullhorn, a global leader in online staffing and recruiting software, discusses the company’s newest offering, Bullhorn Reach. Bullhorn Reach is an online service that helps recruiting agencies harness search engines and social media to build new client and candidate relationships. It automatically promotes recruiters’ ongoing activities such as new [...] No related posts. | 12/9/10 | Free | View In iTunes |
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Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani | A polymath is someone who excels in many disciplines. Lots of technology and biotech people are polymaths. Author Vinnie Mirchandani describes the characteristics of them and how he views their personalities. He tells me the advice he would offer to today’s teen or college student is to stay curious and aim high. Great thoughts from [...] No related posts. | 9/2/10 | Free | View In iTunes |
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Virtual Agents: Making Customer Interaction on the Web More Personal and Efficient | Mark Gaydos, VP of Worldwide Marketingof VirtuOz discusses the power of virtual agents and future trends for their use in marketing. Gartner is predicting that the virtual agent market will hit $180M in 2010 and VirtuOz is a provider of the artificial intelligence technology that makes them a leader in the space. No related posts. No related posts. | 8/17/10 | Free | View In iTunes |
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Vocus: A New Social Media Monitoring Product | Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. I caught up with Kye Strance and discussed the new product, its target audience and how it’s selling. No related posts. No related posts. | 8/9/10 | Free | View In iTunes |
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Virtual Events: A Great Way to Get Sales Leads Says Unisfair | Lead generation is the top priority for marketing executives. Virtual events are the best way to get leads according to a Unisfair marketing study. Unisfair is a virtual event and environment company and recently talked to Marketing Voices. We discussed the difference between a virtual event and a webinar and how companies are using [...] No related posts. | 8/2/10 | Free | View In iTunes |
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Customer Service Megatrends: Social Media Won’t Be A Differentiator | Bruce Temkin, customer service expert and head of his own consulting firm, Temkin Group talks about his newest findings from his research. Formerly a Forrester Research expert, Temkin now is discussing what the current state of customers (broadly speaking) is. He looked at the megatrends affecting customer service over the next five years and [...] No related posts. | 7/18/10 | Free | View In iTunes |
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Brian Solis: Author of Engage: The Social Media Style Guide | Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality and criteria of a brand. Check out his book Engage! and learn what you need to do to establish the rules of engagement. No related [...] No related posts. | 7/16/10 | Free | View In iTunes |
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Obama, Apple, Cisco and Charlene Li of Altimeter Group on Open Leadership – Part 3 of 3 | Obama got elected for his open leadership style. No matter what your political leanings, people in marketing have to admire how he used social marketing and open leadership to get elected. Charlene Li Founder of Altimeter Group and her latest book called Open Leadership discusses Obama’s style of leadership, and a couple [...] No related posts. | 6/15/10 | Free | View In iTunes |
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Charlene Li on Open Leadership: The Sandbox Covenant – Part 2 of 3 | Charlene Li, Founder Altimeter Group, describes how important it is for leaders to have a sandbox covenant. She also describes the steps for an open environment with me. Her latest book, Open Leadership is a best seller in the first month of its release. No related posts. No related posts. | 6/13/10 | Free | View In iTunes |
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Charlene Li on Open Leadership: How to Win By Letting Go – Part 1 of 3 | In her new book called Open Leadership, Charlene Li Founder of Altimeter Group discusses the importance and difficulty of being open as a leader. In this first of three podcasts, we delve into what it means to be an open leader. Can open leadership be learned, and will GEN Y change the way corporations are [...] No related posts. | 6/11/10 | Free | View In iTunes |
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20 |
BroadVision Launches Clearvale and Giovanni Rodriquez, the new CMO talks about the product, his role and the company’s direct | Giovanni Rodriquez recently joined public company BroadVision as their Chief Marketing Officer. Rodriquez describes how he views BroadVision’s challenge and market position, and speaks a bit about the new product, Clearvale. Rodriquez has only been in the job a couple of months, having transitioned from his role as Partner at The Conversation Group. No related [...] No related posts. | 5/25/10 | Free | View In iTunes |
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Jen McClure: What’s Happening in Social Marketing Roles Within The Corporation? | Jennifer McClure, founder of the Society of New Communications Research, abbreviated to SNCR for those in the know, talks about how corporations today are setting up their social marketing practices. A discussion is being held among many corporations according to Jennifer on who “owns social media and marketing”. Normally relationship oriented positions are managed [...] No related posts. | 5/11/10 | Free | View In iTunes |
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22 |
Jeremiah Owyang’s Perspective on the Facebook f/8 Announcement (sound is a bit defective) | As a voice of reason over all the hype about Facebook, I always want to check in with Jeremiah Owyang Partner at Altimeter Group. They’re based in Silicon Valley. Jeremiah gives me the straight scoop on their latest announcement. To all my listeners, sorry the sound is not great. I wanted to share the content [...] No related posts. | 4/30/10 | Free | View In iTunes |
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David Hornik of August Capital describing the “must attend” event for entrepreneurs called The Lobby. Part 3 of 3 | Who would have ever known that David Hornik’s son made a puppet “Little David” for his birthday? David Hornik is happy to mention it to provide a perspective of himself. Hornik also talks to me about an An August Capital event called the Lobby. It’s part TED (Technology, Entertainment And Design) and [...] No related posts. | 4/19/10 | Free | View In iTunes |
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24 |
David Hornik Of August Capital: Venture Capitalist – How do you get his attention? Part 2 of 3 | Hundreds of thousands of people are trying today to get to see David Hornik. He is a celebrated venture capitalist who is based in Menlo Park in the heart of Silicon Valley. How do you get his attention when you are seeking funding as an entrepreneur? You have to either have such a compelling idea [...] No related posts. | 4/12/10 | Free | View In iTunes |
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Conversation with David Hornik, Venture Capitalist Extraordinaire with August Capital: Part One of Three Interviews | David Hornik is renowned in the venture industry for his unusual perspective on social media. He is an investor in Six Apart, Stumbleupon and VideoEgg. His VentureBlog is one of the most highly read blogs in the industry and his podcast VentureCast, is educational and fun. David talks to me about his latest thinking [...] No related posts. | 4/8/10 | Free | View In iTunes |
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26 |
iPhone OS Platform Must Be Understood By Marketers Says Wildly Successful Tapulous Ceo Bart Decrem | Planning to make Tapulous repeat its Tap Tap Revenge iPhone and iPod success on the iPad with its game called Radiation, Bart Decrem tells me how he believes marketers should understand the iPhone OS platform. Tapulous has one of the most successful games for the iPhone OS and Decrem believes marketers should leverage the success [...] No related posts. | 4/8/10 | Free | View In iTunes |
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Comverse Americas Mobile Advertising: Using Sponsored Advertising To Get The Recipients More Involved | Mark Pendergast, the channel marketing director for mobile advertising at Comverse Americas explores the power of mobile advertising as an extension of brands via mobile devices. Mark explains how teens and adults send advertising which gets their friends more personally engaged in the advertising and makes them buy into the brands more emotionally. No related [...] No related posts. | 3/29/10 | Free | View In iTunes |
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28 |
Steve Rubel: Edelman’s Digital Maven Talks of Communicating in the Age of Streams | Digital technologies in people’s personal lives is carrying into the workplace and vice versa. It’s hard to separate the two says Senior VP of Edelman Public Relations, Steve Rubel. The competition to capture peoples’ attention is at an all-time high and continues to grow. The average American now visits 111 different Web site domains each [...] No related posts. | 2/22/10 | Free | View In iTunes |
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29 |
How Marketers are Using Facebook: New Study by Marketing Profs Director of Research Tim McAtee – Part 2 | Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says [...] No related posts. | 2/12/10 | Free | View In iTunes |
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30 |
Social Media Adoption by Industries Not As Prolific as Believed Says Marketing Profs Director of Research Tim McAtee – Part 1 | In an interview that is part one of a two-part series, the latest research from Marketing Profs Director Of Research, Tim McAtee, has released a new comprehensive study. It delves into the participation rates of companies in social media by industry. What they find is although the overall use of social media is high, the [...] No related posts. | 1/25/10 | Free | View In iTunes |
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31 |
Nate Elliott Of Forrester Research Tells Brands What Social Media Tools Work Best For Generation X | Generation X, those who were born between 1961 and 1981, are a group of people marketers are trying to reach. Nate Elliott, Principal Analyst of Forrester Research told me what he thought effective social marketing strategies are for this generation. He mentioned that there are many social media channels that work. He said that [...] No related posts. | 1/11/10 | Free | View In iTunes |
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32 |
Columnist Chris O’Brien of the San Jose Mercury News Tells how Social Media Is Impacting His Job | Well known and respected columnist Chris O’Brien who works at the San Jose Mercury News of California talked to Marketing Voices about what impact social media has had on his job. He is trying to figure out how to leverage his time so he does not work 24/7 and yet has the time to blog, [...] No related posts. | 12/21/09 | Free | View In iTunes |
| Total: 32 Episodes |
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