New Media Minute
By Daisy Whitney's New Media Minute
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Podcast Description
New media expert Daisy Whitney talks about the trends and news in online video, video blogging and new media.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | Video Top Ad Execs' Tips on Online Video Ad Dollars | When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that drew top brass at ad agencies and brands, Daisy Whitney caught up with MediaVest's President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A's Managing Director Harold Geller. Here's what they had to say about hurdles in Web video in 2010 in this week's New Media Minute. | 3/8/10 | Free | View In iTunes |
| 2 | Video The I Love Data Edition | Media agencies and brands are hungry for data -- they want better data that they can use to target their potential customers. That's why Daisy Whitney takes a detailed look in this week's New Media Minute at a data-driven deal and a new research tool and explains why they matter in the online video business. They include the Quantcast-MTV pair-up and Visible Measures' introduction of its new Trends tool. Check out this week's episode for the scoop! | 3/1/10 | Free | View In iTunes |
| 3 | Video How to make the jump from the Web to the Tube | Remember when I told you the future of TV was international? Now we're seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set. Another possible route to the TV may come through smart partnerships like the one inked between Fox TV studios digital shop Fox 15 Gigs and the Web destination MyDamnChannel – two of the hottest digital players around. For more on why this deal matters, watch this week's episode of the New Media Minute. | 2/22/10 | Free | View In iTunes |
| 4 | Video Comic Books - The New Frontier for iPads and eReaders | The comic business is estimated to be a $1 billion business annually but it's one of the few media forms that hasn't yet fully transitioned to the digital world. That may change with the coming influx of Apple iPads and sexy new eReaders, as Daisy Whitney reports in this week's New Media Minute. The business of digital comics is also one TV networks are already starting to leverage, including Starz, which created a motion comic for its popular new original TV series Spartacus. For more details, check out this week's New Media Minute. | 2/8/10 | Free | View In iTunes |
| 5 | Video How to Build Your Twitter Following | Social media is a fast-growing advertising and marketing medium and it's one that media companies, brands, producers and individuals want to better understand and leverage. If you're keen to grow your Twitter following, use the platform most effectively, and analyze your tweets, then you'll want to hear from Chloe Sladden, the company's director of media partnerships. Daisy Whitney interviewed her at NATPE and she discussed efforts the company is making on measurement and partnerships with media firms this year. | 2/1/10 | Free | View In iTunes |
| 6 | Video The Future of TV is International: Report from NATPE | International expansion is going to be vital to the growth of the cable and network TV business over the next several years, according to Daisy Whitney’s New Media Minute report from the NATPE conference in Las Vegas. She interviewed Discovery Communications CEO David Zaslav who talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus resources there. Also in this week’s episode, Daisy speaks to the digital head at top-rated cable network USA about how to best extend a TV show onto the Web. | 1/25/10 | Free | View In iTunes |
| 7 | Video Let the SmartPhone Wars Begin! Google and Apple Battle for the Handset Win | Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the first time, while interest in buying the iPhone dipped. For more details on what the Smartphone wars might look like as Google and Apple continue their ascendancy in the entertainment business, check out my analysis in this week's New Media Minute. | 1/19/10 | Free | View In iTunes |
| 8 | Video Why Rent When You Can Own an Audience? | Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media, reports Daisy Whitney. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But even so, online video ad dollars will grow significantly this year according to the most recent figures from eMarketer. For more details on new ad formats and where advertisers will allocate dollars, tune into this week's episode of the New Media Minute. | 1/11/10 | Free | View In iTunes |
| 9 | Video The New Media Rising Stars in 2010 | Now that the new decade has started, what new media trends should you be looking out for? In this first New Media Minute of the year, I share five trends and five companies that exemplify them. Keep an eye on data targeting provider Blue Kai, Web-to-TV technology firm Clearleap, location-based gaming platform SCVNGR, 3-D TV firm 3ality Digital and online studio Demand Studios. For more details on why they're going to make news this year, check out the New Media Minute. | 1/5/10 | Free | View In iTunes |
| 10 | Video New Media Minute - Come to NATPE! | I'll be covering NATPE for Beet.TV and the New Media Minute! Come to the show and use my discount code: NATPENMM. | 12/29/09 | Free | View In iTunes |
| 11 | Video The Great Chocolate Giveaway! | Daisy Whitney is giving away chocolate! In a thank you to viewers of the New Media Minute and Beet.TV as well as readers of DaisyWhitney.com/blog, Daisy is holding an "ode to chocolate" contest and the winners receives a delicious box of chocolates from Bittersweet! | 12/20/09 | Free | View In iTunes |
| 12 | Video And the winner is... | Last year I picked five companies to watch in 2009 -- Kaltura, My Damn Channel, Quantcast, 5min and Boxee. They all had good years and made news, but only one can be the winner of the first ever New Media Minute Award of Excellence. Tune in to the final episode of 2009 and find out who won! | 12/14/09 | Free | View In iTunes |
| 13 | Video What's hot in 2010? Learn from the online trendsetters... | What's the next big thing in new media? Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise, shared exclusive insight for New Media Minute viewers into where the online trendsetters who made Facebook, YouTube and Flickr popular way back when are now hanging out on the Web. Watch this episode to find out what's hot! | 12/7/09 | Free | View In iTunes |
| 14 | Video The Easter Bunny Hates You Rises Again! | Remember that epic viral video hit The Easter Bunny Hates You? Well, it's one of the best ever and now the creators of that video -- Black 20 -- have paired up with Fox Television Studios' new digital shop 15 Gigs in a development deal. Daisy Whitney of the New Media Minute is betting big on both players and explains why they're ones to watch in this week's New Media Minute. Plus, Daisy's dog makes an appearance! | 11/30/09 | Free | View In iTunes |
| 15 | Video Viral Video is Dead | Viral video is dead. Long live low production values. The cheaper the better. Don't cuddle your brand to death on YouTube. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than 100 million views of his videos. In this episode of the New Media Minute, shot on location at the recent iMedia Summit in Las Vegas, he shared his tips for brands that want to play in the YouTube sandbox with New Media Minute host Daisy Whitney. | 11/17/09 | Free | View In iTunes |
| 16 | Video How to be like Gary V while you're working for The Man | Even if you love your corporate job, you should build your personal brand. That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work for a TV network, advertising agency or media firm? New Media Minute host Daisy Whitney asked Gary at a recent book event and he shared his thoughts on how employees can get executive buy-in to the "crush it" philosophy. | 11/10/09 | Free | View In iTunes |
| 17 | Video How to Think Like a Venture Capitalist | Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies and tools, said online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group at the recent iMedia Summit, Daisy Whitney reports in this week's New Media Minute. That includes assessing the market opportunity, the timing and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions. | 11/2/09 | Free | View In iTunes |
| 18 | Video How to Show Naked People Running While Discussing VOD | Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. | 10/19/09 | Free | View In iTunes |
| 19 | Video Habla Espanol? If you do, you might get a Web deal | Habla Espanol?If you speak Spanish, can produce Web video and have a fabulous story idea then Univision wants to hear from you. The Spanish-language network is hot for Web video and is currently taking pitches for scripted online video series to run in the coming months and year, reports Daisy Whitney in this week's edition of the New Media Minute. In fact, the Spanish language market is one of the few in the media business that's still growing. So for all the details, and for insight on how the Web producer of "Scotty Got an Office Job" inked some dough for his show, check out this week's New Media Minute. | 10/13/09 | Free | View In iTunes |
| 20 | Video Books...There's an App for That | Want to curl up with a good book on your iPhone? Well how about that book's companion iPhone app then, or maybe an enhanced iPhone edition of the story itself, complete with audio, video and text all for the price of a hardcover? Welcome to the new world order of books where iPhones are reinventing everything about publishing too. In this week’s New Media Minute, Daisy Whitney shares two of the most innovative book-to-iPhone examples with a peek into how marketing expert Bob Gilbreath is using the smartphone to augment his new book “The Next Evolution of Marketing” and how novelist Nick Cave is enhancing his tale of “The Death of Bunny Munro.” | 10/6/09 | Free | View In iTunes |
| 21 | Video How to Grow Online Video Revenues by 50% | Leading online video technology firm Brightcove is profitable andgrowing revenues 50% year over year. Yes, you read that right -- 50%.In a year when flat is the new up, Brightcove CEO Jeremy Allaireshares the secret to success with Daisy Whitney in this week's NewMedia Minute. The key? Expanding far beyond the walls of the mediabusiness. | 9/29/09 | Free | View In iTunes |
| 22 | Video Free is NOT a Business Model! | Everyone's searching for a business model that works in the new media world. Well, how about this one? Getting paid. Yes, a crazy thought - actually having customers pay for a service. But, two business-to-business players recently shifted from ad-centric models to license fees and are starting to turn a profit. Those companies are production shop WatchMojo.com and platform company Magnify.net. For all the details on how they did it and what other new media businesses can learn, check out this week's New Media Minute with Daisy Whitney. | 9/12/09 | Free | View In iTunes |
| 23 | Video Let's Partner Up! The New Media Trend du Jour | Partnerships are all the rage in the new media business. Online videotechnology companies, in fact, are betting on alliances with otherlike-minded firms to help grow business and win new customers. Thisweek's episode of the New Media Minute looks in depth at the newpartners that both Brightcove and thePlatform have brought on boardand what these deals signify for the future of online video. | 9/12/09 | Free | View In iTunes |
| 24 | Video TV Networks Cautious on Web Video for Fall '09 Season | Daisy Whitney's New Media Minute is at your service! Viewers asked for the inside scoop on broadcast networks’ plans for fall TV show new media efforts and I’ve got the goods in this week’s edition. For all the details on companion Web shows and cool web efforts from ABC, Fox, The CW and CBS to coincide with shows like “Melrose Place,” “Ugly Betty” and “Glee,” watch this week’s installment of the New Media Minute. | 8/31/09 | Free | View In iTunes |
| 25 | Video Why pay for the cow when you can get the milk for free? | Media executives at News Corp, Disney and NBC are talking about paid content models being all the rage, but a new eMarketer report says consumers don’t want to open their wallets for Web programming. In this episode of the New Media Minute, you'll also learn about OVGuide.com, a great site to use to find videos online, and a cool video series from USA Network's Burn Notice that'll teach you how to escape from a locked car trunk. | 8/24/09 | Free | View In iTunes |
| 26 | Video Get Your Video in the New Media Minute! Come Collaborate! | Want to have your video featured in the New Media Minute? Then check out this week's edition where Daisy Whitney unveils a contest for video creators to produce a 10-to-15 second video to be featured in an upcoming episode. You'll also learn about collaboration, the new watchword in the production community. New tools and technology from Adobe, Wiredrive, Spidvid and Facebook are letting producers work together more easily. Animators even contributed shots to an upcoming film via Facebook and you'll learn all the details here in the New Media Minute. Plus, Daisy Whitney shares some good news about a book -- hers! | 8/18/09 | Free | View In iTunes |
| 27 | Video Online Video Needs to Learn a Lesson from -- Gasp! -- Cable | The age old question in Web video is what type of ads work best. But everyone wants to have their say on this matter from ESPN to MTV to YouTube to media agency Starcom. To reach a true consensus on the best ad formats, online video should learn from the cable business, Daisy Whitney says in this week's New Media Minute, where she also suggests an end for a certain annoying type of ad. | 8/11/09 | Free | View In iTunes |
| 28 | Video How to Catch a Thief with New Media | Which advertisers are betting on Web video? The consumer packaged goods giant Kimberly-Clark just launched a 10 episode green series that's a great example of sponsored Web video done right, Daisy Whitney reports in this week's New Media Minute. Also, the media agency Digitas expects to ink about 10 new deals for branded online series. In other news, Comcast can help you catch criminals with your TV set -- the New Media Minute explains how. | 8/4/09 | Free | View In iTunes |
| 29 | Video And the Money Keeps Rolling in to Web Video | Venture capitalists are still opening their wallets for Web video startups. The online video site and syndication service 5min.com that specializes in how-to videos just scored $7.5 million in venture capital in its second round of fundraising. Daisy Whitney explains in the New Media Minute why this investment is NOT about the content, but rather about 5min’s technology. In fact, venture funding is flowing toward tech firms exclusively, Daisy reports, including to companies like TubeMogul. You’ll hear from the New Media Minute’s NY correspondent The Resident on how TubeMogul can help businesses and Web producers. | 7/28/09 | Free | View In iTunes |
| 30 | Video Every Brand Needs to be on YouTube | Is your business or brand on YouTube? If not, it needs to be, Daisy Whitney reports in this week's New Media Minute. It's the second biggest search engine on the Web and that means visitors are going there and plugging in names like "H&R Block," "Billy Elliot: The Musical" and "Wal-Mart." Those brands all have YouTube channels and this episode digs into when such channels are effective in guiding consumers to a purchase and the stumbling blocks you'll want to avoid. | 7/21/09 | Free | View In iTunes |
| 31 | Video Win a Multimedia Book in the New Media Minute | As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors. St. Martin's just released the multimedia book "Personal Effects: Dark Art" by JC Hutchins and a multimedia site for Alyson Noel's hit young adult series "The Immortals." Penguin and Simon & Schuster are also testing new media efforts and in this week's New Media Minute you'll learn what's working and you'll get a chance to win my copy of "Personal Effects." | 7/7/09 | Free | View In iTunes |
| 32 | Video Be Your Own Darn Editor: News in the Twitter-era | Twitter has gotten a lot of kudos for how it became a communications channel for the Iran election protests especially when traditional news outlets failed, but a recent study from Zogby found that only 4% of Americans would turn to Twitter for news. Is it reliable and how are TV networks like CNN dealing with getting scooped on Twitter? Also, how are networks vetting information from citizens on the ground? For all the answers, watch this week's New Media Minute hosted by Daisy Whitney. | 6/30/09 | Free | View In iTunes |
| 33 | Video YouTube's Super Secret Strategy to Finally Make Some Dough | YouTube wants to be your friend. Well, if you’re a media company, that is. The site has been striking deals with programmers like ABC, ESPN, Sony, Lionsgate and MGM and now it’s also letting many of those programmers use their own video players and sell their own ads on the site. ESPN is next in line to start in July. There are smart business reasons for these twin moves, Daisy Whitney explains. For more on their potential, check out this week’s New Media Minute. | 6/23/09 | Free | View In iTunes |
| 34 | Video How to Make a Six-Figure Income on YouTube | The high-pitched Web star Fred is raking in the bucks, earning a six-figure income from his YouTube videos, a Google-YouTube executive said at the OMMA Video conference. That money is helping push online video as a category to command 4% of all ad revenue. But don't expect online video to impact the upfront. Here's why in this week's New Media Minute by Daisy Whitney. | 6/17/09 | Free | View In iTunes |
| 35 | Video What do Women Want? | What do women want? It's an age old question and it's getting a lot tougher for TV networks to answer because evidently a lot of women are tuning out the TV, according to Solutions Research Group. In this week's New Media Minute, Daisy Whitney reports that Only half of women say they usually pay full attention while watching their favorite shows. And that's because about 50 percent of women with laptops said they have them on frequently or more when watching TV. If they aren't on the computer chances are they're on the mobile phone and TV is just a whole lot of Muzak to them. | 6/9/09 | Free | View In iTunes |
| 36 | Video The Big YouTube Celebrity Showdown | There's a battle brewing between YouTube and the site's stars. Some YouTube celebrities are trying to bypass YouTube and sell ads themselves directly into the video. This episode of the New Media Minute explains why that's a no-no and why stars like Kevin Nalts, now with Hitviews, are playing nice. | 6/1/09 | Free | View In iTunes |
| 37 | Video Young Adult Authors Embrace Online Video | Publishers and authors are stepping up their game when it comes to online video. The young adult genre is taking the lead with new creative experiments in Web video to promote books like Jay Asher’s “Thirteen Reasons Why,” Alyson Noel’s “Evermore” and Harper Teen’s “The Luxe,” Daisy Whitney reports in her New Media Minute. For more details on what’s working, what’s not and what’s next when it comes to the intersection of the Internet and novels, check out this episode. | 5/19/09 | Free | View In iTunes |
| 38 | Video Guess who's getting married on MySpace?!? | Guess who's getting married? One lucky engaged couple will be tying the knot and they'll say their vows live online this summer. Hollywood production studio Endemol (producers of 'Deal or No Deal') has teamed up with MySpace to produce the online interactive reality series "Married on MySpace" kicking off this week on the site. The show, which will put the couple through their paces each before they say "I do" in August, also has a sponsor on board in Touchstone Pictures. For all the details on why this new Web show matters, check out this week’s New Media Minute. You’ll also learn about the video platform company TurnHere and why it’s doubling its business this year. | 5/12/09 | Free | View In iTunes |
| 39 | Video Tilzy.TV Become Web Video Ad Matchmakers | Online video news and review site Tilzy.TV plans to host a Web video upfront for Web shows and media buyers in early June in New York with Generate CEO Jordan Levin slated as the keynote speaker for the event. The event is designed to showcase the top Web shows for brands and Tilzy expects media buyers from most major media agencies to attend. The June 9 “OnFronts” at http://www.onfronts.com will also include presentations from digital studios such as My DamnChannel, Next New Networks, Revision3 and others. For all the details on why this matters and how it compares to other digital upfronts, check out this week’s edition of the New Media Minute. | 5/5/09 | Free | View In iTunes |
| 40 | Video Who Needs Standards When There is a Puppy Dog in my Report? | If you like puppy dogs AND useful information about online video then you’ll love this edition of the New Media Minute. You’ll get to meet Daisy’s new dog and hear from her New York correspondent Lori Harfenist who covered a summit at the Internet Advertising Bureau in New York about best practices for online video. What does the business need, how close are we to standards and why are they important in this new medium? You’ll get the answers in this week’s New Media Minute. | 4/28/09 | Free | View In iTunes |
| 41 | Video NAB Report: What's New at National Association of Broadcasters Convention | Attendance might have been down at the NAB but television broadcasters hit the show floor to check out new tools and gadgets, especially those in the nascent mobile DTV business. They came to Vegas without their entourages, but they came looking to buy. For all the details on how stations are affected by the economy, the hottest new products at NAB, and what broadcasters want most, check out this week’s episode of the New Media Minute. hosted by Daisy Whitney. | 4/22/09 | Free | View In iTunes |
| 42 | Video Groundswell's Charlene Li Chats with New Media Minute | Are online video metrics a blessing or a curse? What type of tools and features should surround your online videos? How are Hulu and YouTube doing and who will win? Author, thinker and social media visionary Charlene Li, author of Groundswell, shares her thoughts with the New Media Minute this week. | 4/13/09 | Free | View In iTunes |
| 43 | Video News with a Bite: New Media Minute on iPhone Burnout and Daisy's New Web Series | Television networks, Web shows and movie studios alike are rushing to develop iPhone apps, but could we be approaching app burnout? Daisy Whitney asks that question in the New Media Minute. This week alone iPhone users can play with new apps from History Channel, “Dad Labs” and the movie “Top Gun.” This episode also digs into who’s winning online video ad dollars, a smart new initiative from multimedia studio Generate and Daisy’s newest Web project. She’ll be hosting a spoof vampire news report called Bloodcast News Network for Take180.com and you can get all the details in the New Media Minute. | 4/7/09 | Free | View In iTunes |
| 44 | Video You can read my mind but eating fire is another story | Remember when Web star Brian Brushwood, host of Revision3’s “Scam School,” taught Daisy Whitney to hammer a nail in her nose and blow smoke? Well, he’s back in this week’s edition trying to read her mind and convince the New Media Minute reporter to eat fire. Can he do it? Will she do it? Check it out for a fun break from work. | 3/31/09 | Free | View In iTunes |
| 45 | Video Is it cool to watch video in the can? | Is the bathroom verboten for watching online video? How do you actually pronounce user-generated content to sound cool? And what’s the secret sauce that makes Web video a different beast than TV? Daisy Whitney sent Lori Harfenist, the New York correspondent for the New Media Minute, to interview digital executives at ABC, MTV and Fancast on those pressing issues. Here’s what they had to say. | 3/25/09 | Free | View In iTunes |
| 46 | Video South by Southwest is All Business | Even the notorious fun-loving conference South by Southwest couldn’t escape the specter of the economy. Rather than sleep late and skip panels in favor of parties, South by Southwest attendees hit the show floor in search of advertising partners, distribution deals and new sources of revenue. Here is Daisy’s Whitney’s New Media Minute report from Austin featuring interviews with Web stars Zadi Diaz and Alex Albrecht and executives at Hulu and Digitas. | 3/18/09 | Free | View In iTunes |
| 47 | Video My Teenage Drama from Leo LaPorte's Headquarters | Teenagers hold the key to the future, Daisy Whitney contends in this week’s edition of the New Media Minute. Are they watching TV online or on the tube and how is that changing? In this episode you’ll also learn about marketers like LG Mobile pouring real money into online video content into Teen.com TV. Finally, Daisy offers a hot tip for TV executives on a Web show worth acquiring -- Black20's The Middle Show. | 3/9/09 | Free | View In iTunes |
| 48 | Video Drinking the Mobile Video Kool-Aid | TelevisionWeek reporter Daisy Whitney has been drinking the mobile video Kool-Aid and she tells you why in this week’s New Media Minute. For starters, TV networks like TNT, A&E and VH1 have all recently launched iPhone applications in a bid to make money in the mobile video and features market, including a spooky new iPhone app from A&E. Plus, mobile video growth should be astronomical over the next few years, experts say. For the latest insight into mobile video, check out this week’s episode. You’ll also learn about investments networks are making in casual games for smartphones and computers, another area that’s growing in the midst of the recession. | 3/3/09 | Free | View In iTunes |
| 49 | Video It's a Pirates Life! | Media companies could be training consumers to become pirates, Daisy Whitney warns in her latest edition of the New Media Minute. Hulu recently yanked its content from both TV.com and Boxee, a move that might send some consumers over to the dark side to get their TV shows. Daisy shares her advice to Hollywood on how to handle such kerfluffles. | 2/24/09 | Free | View In iTunes |
| 50 | Video Cute Polar Bears and Adorable Giraffes in the New Media Minute | Media companies and television networks are launching Web shows regularly, but so are universities and zoos. The San Diego Zoo and the Rhode Island School of Design have both recently launched Internet TV projects to promote cute animals and college admissions, respectively. For all the details on these new generation Web producers, check out this week’s installment of the New Media Minute where you'll see cute polar bears and giraffes, as well as the world's smallest baby grand piano. | 2/17/09 | Free | View In iTunes |
| 51 | Video Live from KNTV, it's the New Media Minute with news on online news | Twitter Data Memo Draft News networks are shifting resources to online video projects and the results are promising, reports Daisy Whitney in this week’s episode of the New Media Minute. ABC News offers a 15-minute version of its evening newscast online and views are up five times over last year. Other networks are reaching for new viewers online too. CBSNews recently launched a 15-minute weekly Webcast hosted by Bob Schieffer called “Washington Unplugged.” You'll also learn about Harper Collins first video book, for Jeff Jarvis' What Would Google Do. | 2/11/09 | Free | View In iTunes |
| 52 | Video Everything You Ever Wanted to Know about Fair Use | Both new and traditional producers don’t want to create shows on spec any more. That’s the word from the ground as Break Media, EQAL and Generate say they won’t launch new shows until advertisers are behind them in a sign of the times. This episode of the New Media Minute also covers fair use, an increasingly important issue for new media producers. | 2/3/09 | Free | View In iTunes |
| 53 | Video Secret Kissing Scene Slipped into New Media Minute | Does anyone know where the broadcast networks stand when it comes to making original series for the Web? You’ll get a different story if you talk to CBS, ABC or NBC. CBS pulled the plug on original Web series WallStrip and Moblogic in recent months, so what exactly are CBS’ plans for original Internet fare? The New Media Minute will tell you. | 1/26/09 | Free | View In iTunes |
| 54 | Video The Old Media Scramble | Does online video viewing help or hurt old-fashioned TV? Recent research from Starz and One Touch Intelligence suggest the Web is less of a threat than previously though. But the New Media Minute asks if that’s a smart assumption to make. This edition also covers a new effort by NBC to hire local video bloggers to produce online reports for its owned-stations, a move that could help attract a younger demographic. For all the details, check out this week’s episode. | 1/20/09 | Free | View In iTunes |
| 55 | Video NATPE Special Offer for New Media Minute Viewers | I'll be back with regular episodes in a week or so. In the meantime I have a special offer for New Media Minute viewers -- you'll get $500 off if you use my promo code when registering for NATPE! | 1/7/09 | Free | View In iTunes |
| 56 | Video Five Predictions for 2009 | Happy Holidays from the New Media Minute and me! Wondering what's on the horizon in the new year? Never fear, my five predictions for 2009 are here. Hint: they involve mobile phones, Netflix, the world beyond our borders, George and a newly formed army of cord-cutters. | 12/21/08 | Free | View In iTunes |
| 57 | Video The Five Online Video Companies to Watch in 2009 | What are the five online video startups you should keep your eye on in 2009? In this week’s edition of the New Media Minute, Daisy Whitney shares her five picks for companies to watch in the year ahead. They are video site MyDamnChannel.com, measurement service Quantcast, technology firm Kaltura, how-to service 5min.com and convergence software service Boxee.tv. For all the details, check out the New Media Minute. | 12/16/08 | Free | View In iTunes |
| 58 | Video Tell Me What to Watch Online | What if online video was more like Amazon or Netflix? Imagine video-centric sites like Hulu or NBC.com actively recommending videos just for you. The future of online programming could get a lot more personalized as video sites develop the brains to predict and serve up shows tailored for an individual viewer’s tastes, according to a Forrester analyst. For details on what this future might look like, check out this week’s edition of the New Media Minute. You’ll also hear from YouTube documentarian Chuck Potter about what it takes to be a Web star. | 12/9/08 | Free | View In iTunes |
| 59 | Video Four-Hour Work Week Author Tim Ferriss on the New Media Minute | In the #1 New York Times Bestseller “Four-Hour Work Week,” author Timothy Ferriss advocates reducing the time we spend on Blackberries and email because those technologies can impede us from getting work done quickly and well. But how can executives and creators in new media, television and online video businesses apply those productivity strategies? Daisy Whitney interviewed Tim Ferriss for the New Media Minute and asked him those questions. For Tim Ferriss’ tips for new media professionals and video creators, check out this episode of the New Media Minute. | 12/2/08 | Free | View In iTunes |
| 60 | Video Tighten Your Belts the Online Video Way | Local Internet ad dollars should take a big hit in 2009, the latest casualty in a contracting economy, reports the New Media Minute. But there is a silver lining: Local media companies will continue to see online ad growth and most of it will come from e-mail, paid search and streaming video.If you want to stay a step or two ahead of the market, then you might want to take some advice from eMarketer. The research firm outlined several tips for success in these lean times, and one of those tactics is online video. For all the details on how to harness Web video in the year ahead, check out the New Media Minute. | 11/24/08 | Free | View In iTunes |
| 61 | Video It's the economy, stupid... | The economy is the big news these days, so that’s what we focused on in the New Media Minute this week, asking venture capitalist Maha Ibrahim at Canaan Partners, broadcast network executive Alexis Rapo at ABC.com and leading talent agent George Ruiz at ICM how they expect their businesses will change in the months ahead. You’ll get details on how Canaan Partners determines which companies to fund these days (yes, Canaan still has money to dole out), how television networks like ABC.com are managing their online video programming for the year to come, and what Web creators should do as they tighten their belts, according to George Ruiz at ICM. | 11/18/08 | Free | View In iTunes |
| 62 | Video My Online Video Crystal Ball for 2009 | What will the year ahead bring in online video? I asked that question of the founders of the online video review site Tilzy.tv. In this edition of the New Media Minute, I share their predictions, tips and guidance for the year 2009 with an emphasis on what they mean for traditional and independent Web programmers.In the new year, look for immersive brand experiences, new forms of interactivity, concept before craft and a shift away from sketch comedy. | 11/11/08 | Free | View In iTunes |
| 63 | Video What Women Really Do Online and Off | The writer’s strike has been over for a long time now, but some of the businesses that formed during the strike are just starting to get up and running. Like Strike.tv. The site that was founded by a group of Hollywood writers, directors and actors back in January officially launched October 28 and The New Media Minute explains what it will take for Strike.tv to be successful. In this week’s edition, you’ll also learn what men and women are reading online, based on the findings of a recent USC study. And don’t forget to check out the comedy site Rooftopcomedy.com this week because I’ll be a guest editor! | 10/28/08 | Free | View In iTunes |
| 64 | Video A Few Good Book Trailers | If you’re looking for a good book to read these days, chances are you might run into an online book trailer promoting it. Authors and publishers are increasingly turning to Web video to market their books, opening a possible new business opportunity for independent producers. Authors such as Daryn Kagan, Scott Sigler and David Wellington have produced trailers on their own for their works and so has Canadian author Courtney Summers for her upcoming debut novel “Cracked Up To Be.” You’ll also learn about new production companies cropping up to serve this market and my must-read book pick in this week’s edition of the New Media Minute | 10/21/08 | Free | View In iTunes |
| 65 | Video The videoblogger to watch | Want to know the next Web-to-TV network deal to watch? Then keep an eye on videoblogger Brigitte Dale who’s now producing reports for ABCfamily.com. If you want to know why this deal matters, check out the New Media Minute. You’ll also learn how Discovery Channel is using its YouTube channel in innovative ways. The same could be said of the telecom firm EMBARQ, which offers a smart example of how businesses can leverage the YouTube opportunity. | 10/14/08 | Free | View In iTunes |
| 66 | Video Let's go steady on the Web | Web shows and Web sites are starting to go steady. Michael Eisner’s latest Web series Back on Topps runs exclusively on Foxsports.com before other sites get it. The same goes for the popular show Pink, which plays on Vuze.com before it releases to other sites. In this episode you’ll also get the latest on my matchmaking efforts between Web producers and advertisers. I’ve sent some on a first date! | 10/7/08 | Free | View In iTunes |
| 67 | Video How to Make Web Videos from Your Backpack | Web video star Brett Rounsaville probably has the perfect job skills given the current economic climate – he knows how to hunt and gather and live off the land. As “Amtrekker” Rounsaville has spent the last year living out of a backpack, sleeping on couches and park benches, and capturing on video his efforts to complete a list of 50 cool things like hang gliding, riding an ostrich and creating a crop circle. His list is nearly finished and you can watch him catch a firefly, see a freak show or hike to the bottom of the Grand Canyon on his site Amtrekker.com. He shoots, edits and uploads the videos all from a small backpack. In the New Media Minute, you’ll learn how he’s pulled off the editing, posting and community-building for his Web series while living the nomad’s life. | 9/30/08 | Free | View In iTunes |
| 68 | Video Live from New York and Chicago | In this week’s edition of the New Media Minute, I’m mixing it up a bit. I visited the set of Web studio For Your Imagination in New York last week, so you’ll learn a bit about a new comedy channel FYI just launched. | 9/23/08 | Free | View In iTunes |
| 69 | Video No More Lonely Nights | The latest installment in the iconic Lonely Girl15 series premieres this weekend and it’s looking a lot more like traditional TV. Check out this episode of the New Media Minute for details on how “LG15: The Resistance” is leaning on some of the best practices of network television.You’ll also learn more about both audio and video podcasts, including that only 19% of Internet users have downloaded a podcast to listen to or watch later. That needs to change and I offer viewers a challenge on how | 9/16/08 | Free | View In iTunes |
| 70 | Video Let's Make a Deal to Turn a Profit Next Year | Will online video companies like ManiaTV, Next New Networks, Kiptronic and Tremor Media turn a profit in 2009, as they have said they expect to? This week’s New Media Minute looks at the path these Web video firms are taking to get in the black.You’ll also learn about the A-team lineup of ad agencies heading to the Chicago New Media Summit next week and what they hope to accomplish. Finally, NBC Universal TV Distribution launches “Deal or No Deal” in national syndication this week and the show includes some interesting online components for local TV affiliate Web sites. | 9/9/08 | Free | View In iTunes |
| 71 | Video A Patrick Dempsey Demonstration of Fair Use: New Media Minute 09.03.08 | In this week’s New Media Minute, I lean on my favorite TV actor, Patrick Dempsey, to demonstrate how “fair use” of copyright actually works. But there’s more fun stuff too. You know those really annoying ads that run online in front of your favorite Web programs? Well, pre-rolls aren’t going away anytime soon, but they might get a little less annoying. You will also learn about how the online video programmer HealthiNation is selling ads in an innovative way. | 9/2/08 | Free | View In iTunes |
| 72 | Video How to eat fire, blow smoke and hammer a nail in your nose | In this week’s New Media Minute, you’re not going to learn about Web advertising, Web series and if anyone is making money in online video. Instead, you’ll learn how to hammer a nail into your nose, how to eat fire, and how to do a trick called the “human chimney.” Sit back and enjoy a fun episode as I spend some time in the empty warehouses of San Francisco learning how performer Brian Brushwood, host of Web show “Scam School,” pulls off some of his bizarre magic tricks. | 8/26/08 | Free | View In iTunes |
| 73 | Video Stars Raise the Stakes in Web TV | Big name stars are signing up for Web series and that’s starting to change the game for digital media producers. You'll also learn how Revision3 is hunting for talent and what the talent search means for the competition. And if the NYPD has its way we'll all be fighting crime. Tune in for details! | 8/19/08 | Free | View In iTunes |
| 74 | Video Why You Suck at Photoshop Doesn't Suck | The conventional wisdom from TV networks is that consumers turn to the Web to catch up on episodes of shows they missed. But new research says only half of online TV viewers use the computer as a DVR. What does the other half do? Tune in to the New Media Minute for details.You’ll also learn the tricks of the trade from one of the most popular and best-regarded Web series out there: “You Suck at Photoshop.” The creators shared their tips for Web video success. This week’s episode also explains how the Web series “Real World Green” inked a deal with a like-minded sponsor in Primo Water and why it’s important for ads to fit the message in a Web show. | 8/12/08 | Free | View In iTunes |
| 75 | Video When I held Dave Navarro's Guitar... | This week’s New Media Minute features a special guest star – Dave Navarro’s guitar! I visited ManiaTV and the set of his Web show “SpreadTV" while in Los Angeles for the NATPE LA TV Festival. Here's my report on the conference and on ManiaTV, which has a smart business model. ManiaTV has raised $26 million in venture funding but doesn’t actually go into production on a show until it’s secured sponsors. | 8/5/08 | Free | View In iTunes |
| 76 | Video Of Beaches and Birds: The New Media Minute from the Gulf of Mexico | TVWeek’s Daisy Whitney helms this week’s edition of the New Media Minute from the beaches of Florida and brings news and insight on Hulu’s awareness rate among online Americans, the significance of Joss Whedon’s Web series “Dr. Horrible’s Sing Along Blog,” and Starburst’s new Web video ad campaign. | 7/22/08 | Free | View In iTunes |
| 77 | Video I'm a Matchmaker for the Web Video Economy! | This week’s edition of the New Media Minute offers a concise summary of the recent Lehman Brothers report that sent media stocks tumbling: unless you’re Apple or Google you’re screwed.You’ll also learn about video search initiatives from Blinkx and Truveo, as well as efforts in the windy city to turn Chicago into a new media haven with the September Chicago New Media Summit.Finally, Daisy Whitney says she’s willing to connect both ad agencies and web shows that want to learn more about new ad opportunities in Web video. | 7/15/08 | Free | View In iTunes |
| 78 | Video Late Night Daisy: When it's Safe to Take a Ride From a Stranger | Coming home from Gary Vaynerchuk's 500th episode I learned when it's safe to take a ride from a stranger -- when that stranger Twitters. | 7/10/08 | Free | View In iTunes |
| 79 | Video When a Daisy Meets a Siren | Daisy Whitney has a guest co-host in this week’s New Media Minute: Sarah Lane, the star of Revision3’s “PopSiren,” joins her on the set of Sarah’s own Web show. Tune in for details on how David Price, host of Black20.com’s “The Middle Show” and the winner of the first ever New Media Minute-TVWeek.com Tournament for the Hottest Male Web Host, has landed a sponsor in mobile technology company Loopt. You'll also get the latest demos for online video and TV and an exclusive interview with Sarah Lane on big changes at her Web show. | 7/8/08 | Free | View In iTunes |
| 80 | Video We have a winner in video search! | Traditional search engines like Google and Yahoo are poised to win the video search business because almost one-third of traffic to online video sites originates from search engines, Hitwise says. In this episode of the New Media Minute you’ll also learn about Feed Company too, which seeds viral marketing campaigns for brands like Ray Ban and Microsoft Zune.The episode also covers a partnership between the University of California at San Francisco and YouTube that could portend a new direction for Web video. | 7/1/08 | Free | View In iTunes |
| 81 | Video How much does that ad cost? And who to bet on in online video! | Now that the TV upfront is over, this week’s New Media Minute looks at what it costs to run an ad on-air and online. The numbers may surprise you. The episode also covers the latest product integration efforts by online comedy duo Rhett & Link. The pair have partnered with Alka-Seltzer. Will it work? Finally, you’ll get a closer look at a new online video measurement company Visible Measures and why it’s well positioned in the growing Web video economy. | 6/24/08 | Free | View In iTunes |
| 82 | Video How A Web Series Uses Viewer Feedback to Program and The Next Big Internet Book | This week’s New Media Minute takes a close look at how one Web show, MojoHD’s “The Circuit,” is harnessing Web data to fine-tune its editorial and distribution strategy each week. The episode also covers a new project from one of TVWeek’s 12 to Watch in 2008, Bill Tancer. Hyperion is due to publish his first book “Click” in September and will offer certain chapters for free downloads online this summer. | 6/10/08 | Free | View In iTunes |
| 83 | Video Exclusive iJustine Interview: Her New Project with Carson Daly | In this week’s New Media Minute Internet star iJustine discusses her upcoming project, “The Really Big Internet Show.”It’s a new daily Web series produced by Carson Daly Productions and is slated to launch in July and will also feature Web stars Rhett & Link and HappySlip.iJustine also talks about how to make money as an Internet celebrity, CPMs for her Web videos and whether Internet fame has changed her. | 5/27/08 | Free | View In iTunes |
| 84 | Video The Cost to Produce a Web Video Series | We share a range of costs for Web series such as “Dorm Life,” “Sanctuary” and “Foreign Body” in this week’s edition of the New Media Minute and compare those costs to traditional TV.The episode also looks at how fast venture capital money is flowing into the online video sector this year. Hint: in the first three months of this year, investment has already reached nearly half of the dollars from last year. Finally, we also offer an inside look at how an online game for Cartoon Network's "Ben 10" is driving Web traffic for the cable network. | 5/20/08 | Free | View In iTunes |
| 85 | Video And the Winner is.... | This week's episode of the New Media Minute digs into the latest venture capital speculations around Twitter, including Twitter's valuation, year over year growth and whether it's mainstream. You'll also get a look at TVGuide's broadband strategy via a closer look at its new deal to carry "The Hiltons" produced by online studio For Your Imagination. And finally -- we reveal the top three finalists in the New Media Minute-TVWeek.com Hottest Male Web Host Tournament. | 5/14/08 | Free | View In iTunes |
| 86 | Video Wild Card Winner Strips Down to Speedo | This week’s edition of the New Media Minute compares the numbers big broadcasters are seeing for Web video to the indies, and offers tips for the scrappy upstarts to stay competitive. For starters, embrace grassroots marketing like Black20 did when it mobilized fans to land a wild card spot for host David Price in my New Media Minute-TVWeek.com Tournament for the Hottest Male Web host. The FINAL round of voting has begun and you have until Friday afternoon to cast your vote for the Hottest Male Web Host from among: Leo Laporte, Gary Vaynerchuk, Jeff MacPherson, Erik Beck, Michael Somerville, Kevin Rose, Martin Sargent, Chris Leavins and David Price. | 5/4/08 | Free | View In iTunes |
| 87 | Video Hot or Not: Who's the Sexiest Web Host?...New Media Minute 04.28.08 | Hot or Not: Who Is the Sexiest Male Web Host?I have always believed in equal opportunity objectification of the sexes so I am turning the tables in this week's episode and launching the first ever New Media Minute-TVWeek.com Tournament for the Hottest Male Web Host! So come and vote Tournament style for the likes of Leo Laporte, Gary Vaynerchuk, Kevin Rose, Alex Albrecht, Dr. Tiki, Philip DeFranco, Martin Sargent, and so on. You'll also get an update on Hulu's numbers and the inside scoop on who's going to YouTube these days. | 4/26/08 | Free | View In iTunes |
| 88 | Video When my Husband Meets My Internet Crush | Ever wonder what would happen if you sent your husband to meet your Internet crush? Well, I decided to find out. Since Internet Superstar was shooting an episode before a live studio audience at Ad:Tech San Francisco last week, my husband went there to interview Martin Sargent, host of the Revision3 Web show. They talked about how online video looks more like TV and also how much Martin loves the New Media Minute. In this episode I also share some new stats on how much online video we're watching each day and efforts by the broadcast networks, like Fox.com and NBC.com, to sell ads in front of episodes of their shows online. | 4/20/08 | Free | View In iTunes |
| 89 | Video My Apple TV Review: What it's Really Like to Use 04.14.08 | Want to know the truth about AppleTV? Is the new Internet TV device that pumps iTunes, movies, TV shows and YouTube to your TV set all it's cracked up to be? We're not talking cables and coax here -- this two-minute review is all about the user experience. | 4/13/08 | Free | View In iTunes |
| 90 | Video New Media Minute 04.07.08 | This week's edition of the New Media Minute features an exclusive journey into YouTube's corporate headquarters where I sat down with Jordan Hoffner, director of content partnerships. We discussed ads on YouTube, popular misconceptions about YouTube, how the partner program works and doesn't work, how networks like CBS can sell their own ads on YouTube, and what's coming down the pike. Be sure to stay tuned all the way through for a very special ending! | 4/6/08 | Free | View In iTunes |
| 91 | Video New Media Minute 3.31.08 | Who's really watching Hulu? This week's New Media Minute takes an exclusive look at the online video joint venture and compares numbers from Hitwise and Nielsen to get to the bottom of who's tuning into Hulu.com. Also, today's installment introduces New Media Minute viewers to Revision3’s “Internet Superstar,” which is funny AND an awesome example of how to make ads that consumers want to watch. | 3/30/08 | Free | View In iTunes |
| 92 | Video New Media Minute 3.17.08 | Bookmark this episode, viewers! It's your tipsheet for success in the Web video world. I spoke with five web video stars and creators and asked them for their best piece of advice for making it in online video. So here's the skinny from Ask a Ninja's Kent Nichols, Moblogic's Lindsay Campbell, The Guild's Felicia Day, Steve Garfield, and Wine Library TV's Gary Vaynerchuk. | 3/15/08 | Free | View In iTunes |
| 93 | Video Daisy Whitney's New Media Minute: 03.10.08 | Daisy Whitney takes New Media Minute viewers for an exlusive, behind-the-scenes look at Revision3's new Web show "Pop Siren" that launches Monday March 10. Get your first details on the show here! | 3/7/08 | Free | View In iTunes |
| 94 | Video New Media Minute 03.03.08 | This episode of The New Media Minute looks at how book publishers are using Web video and social networkinto market their books with examples from Random House/Crown Publishing author Scott Sigler, Random House author Charles Bock, Putnam author Robin Cook in partnership with Michael Eisner, and Harper Perennial author Sebastian Horsley. Also, the episode features a book review of Julie Buxbaum's The Opposite of Love from Dial Press. | 3/2/08 | Free | View In iTunes |
| 95 | Video Daisy Whitney’s New Media Minute 2.25.08 | Daisy shares two exclusive stories with New Media Minute viewers in this edition. That includes news of a three-video deal between online comedy duo Rhett and Link and TVGuide Network, and the move by social networking company KickApps to strike deals with content delivery networks to offer its video player for free to their customers. | 2/24/08 | Free | View In iTunes |
| 96 | Video Alexa Wilkinson Interview: Full Version | This video is the complete unedited version of my interview with musician Alexa Wilkinson during her tour stop in San Francisco on February 10 | 2/18/08 | Free | View In iTunes |
| 97 | Video Daisy Whitney's New Media Minute: 2/18/08 | Daisy Whitney talks about new developments in music and online video including live streaming shows at Live@FYI and DeepRockDrive. She also interiews up-and-coming singer Alexa Wilkinson, who's videoblogging from her current tour. You can hear Alexa's music in this week's episode too. | 2/18/08 | Free | View In iTunes |
| 98 | Video Daisy Whitney's New Media Minute 02.11.08 | Daisy Whitney talks about the rapid growth in how-to video sites, such as Howcast, Wonderhowto, Monkeysee, Expert Village and Video Jug, including a look at how to kiss passionately videos. This week's episode also breaks the news of Superdeluxe's pickup of the animted Web series Positions of the Day, produced by RDF USA, for a longer run, and looks at the popularity of the Barack Obama-inspired Will.i.am video "Yes we can." | 2/9/08 | Free | View In iTunes |
| 99 | Video Daisy Whitney's New Media Minute 1.30.08: NATPE Report Day 2 | Daisy Whitney gets reaction from NATPE attendees, such as Herb Scannell, on NBC CEO Jeff Zucker's plans to get rid of TV pilots and talks about Endemol's deal with Metacafe to produce an online game show and what Brightcove is doing to improve its online video player. Plus -- the inside scoop on how TV executives are spending all the free time they have now during the writers strike. | 1/29/08 | Free | View In iTunes |
| 100 | Video Daisy Whitney's New Media Minute 1.29.08: Greg Clayman/MTV Networks Interview | Daisy Whitney interviews Greg Clayman, EVP digital distribution at MTV Networks, on what to expect from mobile video in 2008 | 1/29/08 | Free | View In iTunes |
| Total: 100 Episodes |
Customer Reviews
First Review? Really?
While I'm surprised nobody else has popped in for a review, I have to say that Daisy's easygoing style and compact approach is ideal for this type of podcast. Where other great shows such as TWIT and TWIM provide round table in depth discussions, if you don't have time to listen to them, or at least want an up to the minute quick synopsis of what's hot, New Media Minute hits the spot!
Great Podcast
I love the short format. Very informative with up to the minute news and resources.
