PPC Rockstars Podcast-Learn PPC Optimization and Online Advertising Best Practices from the Experts
By David Szetela
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Podcast Description
Get Breaking News and Analysis of the latest developments in Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Hear insider tips from the most prominent PPC experts in the industry and learn online advertising best practices and how to optimize your PPC campaigns all on PPC Rockstars. If you have a PPC campaign, you absolutely need to be listening to PPC Rockstars!
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
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1 |
Should You Bid on Your Clients Branded Keywords? | Should You Bid on Your Clients Branded Keywords? Our new hosts, Location3 Media VP Alex Porter and director of paid search Jared Schroder, tackle this question as we relaunch PPC Rockstars. | 2/9/12 | Free | View In iTunes |
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2 |
How Local Advertisers Can Reach Their Audience | BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011. | 3/28/11 | Free | View In iTunes |
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3 |
Paid Search Without Keywords | Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Article on how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing. | 1/24/11 | Free | View In iTunes |
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4 |
2011 PPC Expert Predictions | 2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft. | 1/17/11 | Free | View In iTunes |
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5 |
Questions About Quality Score Part 2 | David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. | 1/3/11 | Free | View In iTunes |
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6 |
Questions About Quality Score Part 1 | David conducts a Questions About Quality Score roundtable with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score. | 12/27/10 | Free | View In iTunes |
|
7 |
SEO versus PPC Discussion with Rand Fishkin | SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results. | 11/29/10 | Free | View In iTunes |
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8 |
User Testing and Optimizing PPC Campaign Results | User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Efforts. | 11/22/10 | Free | View In iTunes |
|
9 |
Display Advertising, Retargeting and Attribution | Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio. | 11/15/10 | Free | View In iTunes |
|
10 |
New Changes to Google Adwords | New Changes to Google Adwords including new YouTube Video Targeting Tool, implementing phone extensions and the Google Adwords Bid Simulator reaches a new level. | 10/25/10 | Free | View In iTunes |
|
11 |
How Conversion Funnels can Improve Conversion Rate | Learn how Conversion Funnels can Improve Conversion Rate with Clix Marketing Director of Client Services Joe Kerschbaum, now that Google announced their new Search Funnel reporting capabilities within AdWords earlier this year. | 10/18/10 | Free | View In iTunes |
|
12 |
How Adwords will be Affected by Google Instant | David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here. | 9/13/10 | Free | View In iTunes |
|
13 |
The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know | David speaks about The Yahoo-Microsoft Transition: What PPC Advertisers Need to Know. He talks to Bing Group Product Planner Rathna Sharad, about the transition issues and options, as well as some of the unique features of the adCenter platform including ones that are not available in AdWords – like parameter-driven DKI. | 8/30/10 | Free | View In iTunes |
|
14 |
Conversion Rates Bing Results on Yahoo | David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links sitelinks and more. | 7/26/10 | Free | View In iTunes |
|
15 |
4 Ways Search Analytics Reports Suck (And How To Fix Them) | David Szetela is joined by Alex Cohen of Click Equations, and columnist for Search Engine Watch, for a cant miss topic: 4 Ways Search Analytics Reports Suck (And How To Fix Them). | 6/28/10 | Free | View In iTunes |
|
16 |
Local PPC Advertising with Robert Brady | Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns. | 6/14/10 | Free | View In iTunes |
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17 |
Remarketing To Reach Abandoned Shoppers | BG Theory Founder Brad Geddes demystifies powerful Google AdWords Remarketing to reach abandoned shoppers. He discusses finding the audience, coding, ad groups and more. | 6/7/10 | Free | View In iTunes |
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18 |
PPC for Social Media | David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program. | 5/17/10 | Free | View In iTunes |
|
19 |
Checkmate Method of Ad Copywriting | Adwords for Dummies Author Howie Jacobson discusses The Checkmate Method of Ad Copywriting and fills us in on his webinar series Camp Checkmate where he teaches this method. | 5/10/10 | Free | View In iTunes |
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20 |
Google AdWords Remarketing | On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords. | 5/3/10 | Free | View In iTunes |
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21 |
Top 10 Cool New Things in PPC Advertising | David offers up a on air webinar presentation entitled the Top 10 Cool New Things in PPC Advertising. | 4/26/10 | Free | View In iTunes |
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22 |
PPC Advice for Small Advertisers | Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service for small advertisers called Certified Knowledge. | 4/12/10 | Free | View In iTunes |
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23 |
Facebook PPC Versus Organic SEO | Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search. | 3/22/10 | Free | View In iTunes |
|
24 |
AdWords Quality Score Myths and Facts | On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys. | 3/8/10 | Free | View In iTunes |
|
25 |
What Yahoo and Microsoft Search Alliance Means to PPC Advertisers | David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools. | 2/22/10 | Free | View In iTunes |
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26 |
The Rise of Universal Paid Search | Alex Cohen of Click Equations discusses his Search Engine Watch blog post on The Rise of Universal Paid Search, where he explains how 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers and how 2010 will go even further. | 2/15/10 | Free | View In iTunes |
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27 |
Conversion Conference 2010 and Attention Wizard | David welcomes Site Tuners CEO and LPO radio host Tim Ash on to preview the upcoming Conversion Conference 2010 coming to San Jose, and why there was a need for this niche conference, We also learn about the latest release from SiteTuners called Attention Wizard, the Visual Attention Prediction Tool for Landing Pages , which uses advanced artificial intelligence algorithms to simulate human visual processing and attention. | 1/18/10 | Free | View In iTunes |
|
28 |
2010 PPC Expert Predictions | David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC. | 1/4/10 | Free | View In iTunes |
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29 |
Hypertargeting with Emotional Ad Messaging | Hypertargeting with Emotional Ad Messaging with Dr. Glenn Livingston, a psychologist turned marketer who has consulted for dozens of Fortune 100 companies. He discusses including simple surveys in opt-in forms, Self Esteem And Purchase Behavior and more. | 12/21/09 | Free | View In iTunes |
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30 |
PPC Strategies and Search | Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker. | 12/14/09 | Free | View In iTunes |
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31 |
PPC Secrets Revealed | Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar? Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing. | 12/7/09 | Free | View In iTunes |
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32 |
Inaccuracy of Traditional Analytics | Andrew Goodman from PageZero Media uncovers the truth about the inaccuracy of traditional analytics – and coins a new phrase? Hint-Multiple Exposure Attribution, or MEA. | 11/23/09 | Free | View In iTunes |
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33 |
Google AdWords Opportunities | David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more. | 11/16/09 | Free | View In iTunes |
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34 |
Content Networks and Display Ads | David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network. | 11/2/09 | Free | View In iTunes |
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35 |
Bidding and Quality Score | Discussion of Bidding and Quality Score with Craig Danuloff, Founder and President of ClickEquations. Plus, we look into a Click Equations white paper on The Advanced Guide to Improving Quality Score. | 10/19/09 | Free | View In iTunes |
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36 |
PPC Q and A | David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more. | 10/12/09 | Free | View In iTunes |
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37 |
ROI Implications of PPC Campaign Management Tactics | ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation. | 9/21/09 | Free | View In iTunes |
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38 |
Competitive Intelligence Tools and Services | AdGooRoo CEO Richard Stokes discusses Competitive Intelligence Tools and Services, and some discussion on which ones work best, and which ones you want to look out for. | 9/14/09 | Free | View In iTunes |
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39 |
The Death of Keywords? | Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead. | 8/24/09 | Free | View In iTunes |
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40 |
Landing Page Testing and Design | Landing Page Testing and Design with Site Tuners CEO Tim Ash. Tim introduces us to the private beta rollout of Attention Wizard, which is designed to predict where people are looking on your landing page. | 8/10/09 | Free | View In iTunes |
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41 |
Geo Targeting with Contextual Ads | Geotargeting with Contextual Ads with Rhonda Ellis of Shelley Ellis Consulting. She tells us about her Content Advertising training and goes over her expertise in content targeting geostrategies. | 8/3/09 | Free | View In iTunes |
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42 |
Microsoft Online Advertising | icrosoft Advertising Community Manager Mel Carson spills the beans about the on-again, off-again Microsoft-Yahoo merger? Learn how Microsoft plans to make Google the Lotus 123 of online advertising! | 7/27/09 | Free | View In iTunes |
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43 |
Economics and Myths of Quality Score | Craig Danuloff of Click Equations discusses a recent blog post on Economics of Quality Score which discusses how much a particular quality score costs or benefits in real money. | 7/20/09 | Free | View In iTunes |
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44 |
ROAD Model of Ad Group Construction | Howie Jacobson, author of the deservedly popular book AdWord for Dummies, discusses his new ROAD guidelines for forming small, tight ad groups. He lays out the ROAD model of ad group construction. | 7/6/09 | Free | View In iTunes |
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45 |
Two Campaign method of Content Advertising | Michael Flores of Ardis Health discusses The “Two Campaign†method of Content advertising of mirror campaigns and those that are keyword-targeted and Placement-targeted, plus he gives his ideas for bidding on a CPM basis instead of CPC. | 6/29/09 | Free | View In iTunes |
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46 |
Content PPC Advertising | Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more. | 6/22/09 | Free | View In iTunes |
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47 |
Mobile PPC Advertising | Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising. | 6/15/09 | Free | View In iTunes |
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48 |
Understanding Keyword Assists | Engine Ready CEO Jamie Smith discusses the results of an Engine Ready study understanding Keyword Assists. | 6/1/09 | Free | View In iTunes |
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49 |
Improve your Google AdWords Campaign | David offers some free expert advice on how to improve your Google AdWords campaign. | 4/27/09 | Free | View In iTunes |
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50 |
Guy Kawasaki and his Twitter Tactics | Guy Kawasaki and his Twitter Tactics | 4/20/09 | Free | View In iTunes |
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51 |
Black Hat PPC Tactics | Guest Marty Weintraub discusses Black Hat PPC Tactics. | 4/13/09 | Free | View In iTunes |
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52 |
Google Conversion Optimizer | Is Google Conversion Optimizer the best-kept secret in PPC? | 4/6/09 | Free | View In iTunes |
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53 |
Drunken PPC Roundtable from SES New York 2009 | Its the second Drunken PPC Roundtable from SES New York 2009. | 3/25/09 | Free | View In iTunes |
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54 |
Past and Future of PPC Advertising | Kevin Lee of Did It talks Past and Future PPC with David. | 3/23/09 | Free | View In iTunes |
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55 |
PPC Twitter Forum | David offers a Live PPC Twitter forum for listeners to ask questions | 3/16/09 | Free | View In iTunes |
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56 |
Expanded Broad Match Dangers | Discussing the development of the Web 1.0, and shedding some light on the mysteries and dangers of Google’s Expanded Broad Match | 3/9/09 | Free | View In iTunes |
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57 |
Natural and Paid Search Connection | Find out whether there’s a secret connection between natural and paid search | 3/2/09 | Free | View In iTunes |
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58 |
ABCs of PPC Click Fraud | ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics. | 2/23/09 | Free | View In iTunes |
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59 |
PPC Drunken Roundtable SMX West | In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts: | 2/11/09 | Free | View In iTunes |
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60 |
AdWords to Boost Site Conversion | AdWords for Dummies author Howie Jacobson shows us how advertisers can use AdWords to Boost Site Conversion through a deep understanding of their market | 2/9/09 | Free | View In iTunes |
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61 |
Google AdWords Impressions | High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them | 2/2/09 | Free | View In iTunes |
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62 |
Social Media Marketing and PPC | EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit | 1/26/09 | Free | View In iTunes |
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63 |
Campaign Structure | Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising. | 1/19/09 | Free | View In iTunes |
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64 |
PPC Predictions for 2009 | David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips. | 1/12/09 | Free | View In iTunes |
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65 |
Competitive Tools and Techniques | Eli Goodman, Search Evangelist for comScore | 1/5/09 | Free | View In iTunes |
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66 |
Testing for PPC | Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test. | 12/29/08 | Free | View In iTunes |
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67 |
Attribution Management | Attribution Management with Adam Goldberg of ClearSaleing talking about identifying, evaluating, and recommending the best attribution valuation practices and methodologies, plus he gives tips on detecting attribution problems. | 12/22/08 | Free | View In iTunes |
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68 |
Ad Group Split Tricks | Learning about Ad Group Split Tricks with Dan Soha of Five Mill Marketing with the help of a presentation that helps to identify geo targeted trumping plus understanding keyword precedence, and advertising performance. | 12/8/08 | Free | View In iTunes |
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69 |
Negative Keywords and Search Query Reports | David speaks about Negative Keywords and Search Query Reports with Ken Jurina and Curtis Dueck from Epiar, plus learn how the reports can help to find keywords that you may be bidding on such as Google and their keyword research report. | 12/1/08 | Free | View In iTunes |
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70 |
Conversion Paths | Conversion Paths, the next wave in landing page design and optimization, as we get a look into post click marketing platform LiveBall from Ion Interactive, which lets marketers create, launch, test and analyze sophisticated landing experiences. | 11/24/08 | Free | View In iTunes |
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71 |
PPC Ads on Landing Pages | Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an Orlando Luxury pet boarding site and a site called PersonalCanvasArt. | 11/17/08 | Free | View In iTunes |
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72 |
PPC History and Market Research by Proxy | The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula. | 11/10/08 | Free | View In iTunes |
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73 |
Ad and Landing Page Clinic | Ad and Landing Page Clinic with Search marketing consultant John Lee of Hanapin Marketing joins David dissect two PPC campaigns. as they offer incisive critiques of ads, and landing pages using several examples from Breaking Point Systems | 11/3/08 | Free | View In iTunes |
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74 |
High Resolution PPC | Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic. | 10/20/08 | Free | View In iTunes |
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75 |
Damage Control PR with PPC | aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through content PPC. | 10/6/08 | Free | View In iTunes |
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76 |
History of PPC | PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit 2008 where people come to learn Pay Per Click or PPC Search Engine Marketing from industry experts. | 9/29/08 | Free | View In iTunes |
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77 |
Negative Keywords | Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives. | 9/22/08 | Free | View In iTunes |
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78 |
Click Quality and Search Engine Refunds | Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns. | 9/15/08 | Free | View In iTunes |
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79 |
Click Fraud and Click Quality | Click Forensics Founder Tom Cuthbert discusses Click Fraud and Click Quality, contextual advertising and advertising on content networks, and how more advertisers should use content networks more. | 9/8/08 | Free | View In iTunes |
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80 |
Respect for PPC | Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O Brien discuss Why doesnt PPC get more respect , why is there relatively little coverage of PPC topics at conferences and will PPC fade out and be split off into dedicated resources. | 8/25/08 | Free | View In iTunes |
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81 |
Google AdWords Quality Score | Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores. | 8/18/08 | Free | View In iTunes |
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82 |
Local Search Targeting and Ego Bidding | Local Search Targeting and Ego Bidding with Internet Marketing Consultancy Firm CEO and Founder Tony Wright, as he discusses local search and targeting, and how ego bidding can destroy campaigns. | 8/11/08 | Free | View In iTunes |
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83 |
Keyword Length and Ad Position | Talking keyword length and ad position with AdGooRoo Founder Richard Stokes, as he discusses how keyword length and ad position impact CTR and CPC on Google AdWords, and he offers latest quantitative research on how CTR and CPC are impacted by keyword length and ad position. | 8/4/08 | Free | View In iTunes |
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84 |
Google Enhanced Performance Targeting | Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search. | 7/28/08 | Free | View In iTunes |
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85 |
Starting Pay Per Click Campaigns | Pay Per Click consultant and blogger Jeff Hudson discusses the virtues of starting small pay per click campaigns, plus they go over some of the SEO and third party tools that they like to use in their PPC Trade. | 7/21/08 | Free | View In iTunes |
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86 |
In House PPC Management and Content Bidding | In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City. | 7/14/08 | Free | View In iTunes |
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87 |
Blogging and Inheriting Shaky Campaigns | Hanapin Marketing president and CEO Pat East discusses Blogging and Inheriting Shaky Campaigns. Hanapin Marketing is an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero. | 7/7/08 | Free | View In iTunes |
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88 |
Keyword Lists | James Zolman , principal consultant at SEMvironment discusses Building Killer Keyword Lists and goes over a visual presentation on including attracting a target audience, analyzing landing pages and analytics. | 6/30/08 | Free | View In iTunes |
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89 |
Landing Page Optimization Part Two | Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns. | 6/23/08 | Free | View In iTunes |
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90 |
Landing Page Optimization For PPC | Tim Ash offers his expertise in Landing Page Optimization including some of the landing page mistakes he has come across and he offers tips on second perspectives and streamlining the amount of content on the landing page. | 6/16/08 | Free | View In iTunes |
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91 |
Agency Pricing Models | Acquisio CEO Marc Poirier discusses agency pricing models, including their software product, acquisio SEARCH which helps agencies manages their clients paid search activity, plus he offers his pay per click techniques like utilizing click targeting and more. | 6/9/08 | Free | View In iTunes |
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92 |
Quality Score replacing Clickthrough Rates | Andrew Goodman from Page Zero and author of Winning Results with Google AdWords tells us about Quality Score becoming the replacement to clickthrough rates, and how it helps to meausre landing page quality and predicted relevancy of your keywords. | 6/2/08 | Free | View In iTunes |
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93 |
Social PPC | David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal. | 5/27/08 | Free | View In iTunes |
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94 |
Pay Per Click in Digital Marketing | Discussing Episodic Pay Per Click Campaigns with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group, and how he incorporates pay per click to programing like South Park, The Daily Show with Jon Stewart and more. | 5/19/08 | Free | View In iTunes |
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95 |
Dynamic Keyword Insertion | Matt Van Wagner of FindMeFaster discusses dynamic keyword insertion , including if DKI can improve marketing score, click through rates and ad relevancy. | 5/12/08 | Free | View In iTunes |
| Total: 95 Episodes |
Customer Reviews
What an embarrasing episode with Guy Kawasaki
This review is based on the interview that David had with Guy Kawasaki and not geared towards the whole program. Anyway, I'm very suprised David would post the podcast he made about the interview with Guy Kawasaki and his thoughts on Twitter. Here's a few reasons. Throughout the whole podcast David constantly apologizes to his listeners due to the fact that the whole interview was nothing on PPC but as he stated to Guy "This is my podcast and I can post whatever I want." Honestly I'm pretty sure David already knew this podcast was going to be nothing on PPC. It was downhill after the first few comments when David made a stereotype comment about Asians and how he was suprised Guy could actually write a book but lucky for him Guy is pretty easy going and just laughed it off. The whole interview was a mess. Guy, being himself, clearly was too much for David to handle. It became somewhat of an argument match where Guy would always come out shining. It got to the point where David was trembling and studdering for the rest of the hour long podcast. Guy being himself stated at the end of the podcast that he had fun. I wouldn't be suprised if David crapped himself after the podcast. Its not hard to see David probably kept this podcast up due to the increase in listners he'll probably get since its on Guy and his views onTwitter no matter how embarrasing david came out of it. I don't understand why David infuses his podcasts with a ton of commercials and then when he finally speaks its as if he's recording himself with a very old tape recorder. You can literally hear him heaving and groaning in the background when his guests are speaking. I would say that the info is useful but the quality needs to improve.
Great work for ppc community
Thanks to ppc rockstar i could inspire myself to make changes on my client's adwords account when i commute. Keep doing. Tomasz / MaxROY.com
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