Social Media Podcast and Sales Training Blog by Shane Gibson
By Shane Gibson
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Podcast Description
Social Media Speaker Shane Gibson's Sales and Social Media Podcast and Blog is a blog and sales and social media training podcast and leadership blog devoted to celebrating and creating big deal closers in every industry. Tips on Social Media, iPhone podcast compatible for the mobile sales professional. Shane Gibson and Trevor Greene. Discover many other ways you can enhance your ability to close big deals, master complex sales challenges, and build client relationships.
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Ford Dealer Social Media Success Story – Lebanon Ford Podcast | (http://www.closingbigger.net/wp-content/uploads/2012/04/Screen-shot-2012-04-05-at-1.57.00-PM.png) Social Media Podcast (http://closingbigger.net/socialmediapodcast/Ford.mp3): Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don't just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall. I asked Zack Bello, Marketing and Communications Manager (https://twitter.com/#%21/bellorz) at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media. Quick Links: * Case Study (http://www.kpaonline.com/landing/TK/Lebanon_Ford_TK_Carsites_Case_Study_Web_2_Best-Practices_2011.pdf) * Lebanon Ford on Twitter (https://twitter.com/#%21/lebanonford) * Lebanon Ford Facebook Page (https://www.facebook.com/LebanonFordLincolnMercury) * Lebanon Ford Blog (http://ford-life.com) | 4/5/12 | Free | View In iTunes |
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10 Corporate Social Media Myths Dispelled | Today's podcast (http://closingbigger.net/wp-content/uploads/sales-training-podcast/tensocialmediamyths.mp3) is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me know what you think. (http://www.closingbigger.net/wp-content/uploads/2012/02/10-corporate-social-media-myths-1024x767.png) | 2/28/12 | Free | View In iTunes |
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11 Social Media Trends for 2012 | Today's podcast is on 11 Social Media Trends for 2012 (http://closingbigger.net/wp-content/uploads/sales-training-podcast/2012andbeyond.mp3). Here's the outline for my podcast - I would love your feedback and thoughts: Key trends * How not if * TV on everything and social on everything * Location based marketing will continue to grow * Social cultures will evolve out of social use * Social CRM will move mainstream * India is rising * A return to engagement * Rewards versus contests * Filters will dampen the noise * Social networks will become more fluid and mobile * Corporate social intranets Potential pitfalls * App overload * Lack of conversation management * No policy, training or identity management * Lack of true internal social culture * Domestic focus and culture * Competitors get better at local, mobile and intimacy * No follow-up after the contests (see engagement) * Hard push back for no engagement | 1/27/12 | Free | View In iTunes |
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How to Hire the Right Social Media Manager the First Time | (http://www.closingbigger.net/wp-content/uploads/2011/12/how-to-hire-a-social-media-manager.jpg) Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents the most powerful word of mouth (or word of mouse) channels that have ever existed. Too many organizations aren't strategic about who they hire internally or how they intend on implementing social media and integrating it into their business processes. Today's podcast (http://closingbigger.net/wp-content/uploads/sales-training-podcast/socialmediastart.mp3) covers four major areas you need to look at (there are many more) before hiring. | 12/21/11 | Free | View In iTunes |
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ERDI Fall Conference: Social Media in Schools | Today’s podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/social-media-in-schools.mp3) and blog post are a result of some great dialogue, ideas and amazing research findings that were unearthed at yesterday’s panel at the ERDI (http://erdi.ca) conference here in Calgary, Alberta. The panel I sat on was on “Technology Implementation over the last 20 years in our schools. The panelists were: Michael Goldberg (http://www.linkedin.com/pub/michael-goldberg/b/327/6a2), Economist, Marty Keast (http://www.linkedin.com/pub/marty-keast/1b/572/b6a), President of the School Division for Pearson Education, Linda Fabi, Director of Education for the Waterloo District School Board (https://www.laurieralumni.ca/alumni/LindaFabi)and the panel was kicked off by a very engaging and insightful talk by Thomas Greaves (http://www.greavesgroup.com/about/our-founder.html). Thomas who is the co-author of “America’s Digital Schools” spearheaded an in-depth research project called Project Red, (http://projectred.org) of which he shared key findings with us. They did an in-depth study of 997 schools (K-12) in the USA and looked at 136 different variables in regards to technology and it’s impact on student engagement, drop rates and even the positive economic impacts and savings associated with schools that are digital. (http://www.closingbigger.net/wp-content/uploads/2011/10/Screen-shot-2011-10-14-at-1.04.55-PM1.png) The schools that had some or all of the above 9 factors implemented effectively outperformed comparable schools that had not embraced technology. Very few schools (I believe only 1 if my notes are correct) apply all 9 strategically and comprehensively. The one thing that really stood out for me is that fact that students that were allowed to regularly use search and social media in the classroom outperformed those that didn’t. One big question from the audience of over 100 school superintendents, directors and technology partners is: “Where a how do we start with social media?” My thoughts would be to do the following: (which is expanded upon in this podcast): #1) Start with a social media policy for district staff from senior executives to principles and teachers. Then expand that to a policy for students, volunteers, parents and any other stakeholders. #2) Have a series on initial buy-in sessions for staff at all level to help see the scope of social media and it’s impact and relevance in education. This is vital as so many people have varied knowledge and assumptions about social communications. The biggest barrier to implementation is often misinformation and/or politics. #3) Put together a step by step strategy to implement social media at the school board level. (If leadership isn’t using it how can they tell principals and teachers to do it? #4) Collaboratively work with Principals and Teachers to build an implementation plan at the school level. (Start with a few pilot schools) #5) Each plan should involve training in both policy, the rules of engagement, online learning best practices, and in the key tools used by today’s digital citizens (including but not limited to Facebook, LinkedIn, Twitter, YouTube and social search/monitoring) Some of this training can be done by student leaders. #6) Develop curriculum to help get students social media literate. This educational component must address online etiquette, safety, and the value of collaboration and positive social communications. #7) Reward collaborators and contributors at all levels. There is a lot more to this process but the key opportunity and core ingredient for success in using social media for learning is the bi-directional communications and collaborations. It’s no longer about talking at kids in the classroom, it’s about engaging them in two-way dialogue and creating an environment where a network of students (and their teachers) can learn together through networked intelligence. | 10/14/11 | Free | View In iTunes |
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Double Double by Cameron Herold – Book Interview (Podcast) | Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/doubledouble.mp3) is an interview with Cameron Herold on his brand new book "Double Double - How to Double Your Revenue and Profit in 3 Years or Less." (http://doubledoublethebook.com) I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show. If you're a business leader, entrepreneur or business builder you need to read this book. It's packed with usable real-world advice and success strategies. (http://doubledoublethebook.com/wp-content/uploads/2011/06/doubledouble-cover.jpg) | 8/20/11 | Free | View In iTunes |
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The Role of Psychology and Community in Guerrilla Marketing | Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social Media Marketing with Jay Conrad Levinson I have come across all kinds of misunderstanding, misuse and abuse of the term guerrilla marketing. Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/GuerrillaMarketingPsychology.mp3) was inspired by what I can describe as a well meaning (or possibly not) but off-base commenter on the Creative Guerrilla Marketing (http://www.creativeguerrillamarketing.com/guerrilla-marketing/yahoo-mailbox-purple-people-greeter/#comment-277486250) blog. I decided instead of just replying in the comments section that I would take the time to respond in the form of a podcast. Why? It's so vital to understand the role of psychology and community in Guerrilla Marketing. I also think it's important to establish that Guerrilla Marketing (http://gmarketing.com) is well defined, and it's body of wisdom and definition that is widely accepted and used by over 20 million readers of the Guerrilla Marketing Series of books. Some people will take pieces of the body of wisdom and use them to suit their outlook on marketing but the whole is greater than the sum of the parts. In addition to this just because you slap the term guerrilla on a book, blog post or marketing campaign it doesn't make it guerrilla. Here are the facts: * The term "guerrilla marketing" was coined by Jay Conrad Levinson and popularized by his best selling book that was released in 1983. Guerrilla Marketing uses unconventional means to achieve conventional goals, it relies on time, energy and imagination rather than a big marketing budget. (We added community on-top of time, energy and imagination for Guerrilla Social Media Marketing (http://www.amazon.com/Guerrilla-Social-Media-Marketing-Influence/dp/1599183838) because of the vital role it plays in social media marketing). * Since then over 20,000,000 (that's twenty million) books have been sold and read in Jay Levinson's Guerrilla Marketing series of books (http://www.gmarketing.com/gm-store) making it the #1 best selling series of marketing books in history. Jay's definition is the original and most widely accepted definition and grows by 1million readers and fans per year. * Guerrilla's apply and use the 19 Guerrilla Marketing Secrets (http://www.guerrillasocialmediahq.com/19-guerrilla-social-media-marketing-secrets-podcast/) (Principles). Instead of paraphrasing why true guerrillas must understand and depend on psychology, I have posted in Jay's own (timeless) words the importance: Guerrilla marketing does not rely on guesswork because wrong guesses are so darned expensive. Instead, it relies upon psychology as much as possible. Psychology used to be a body of theories. Today, many of those theories have been debunked while others have been transformed into laws, actual laws of human behavior. Guerrillas lean on these laws because they want certainty to be a hallmark of their marketing. There are 15 things that all guerrillas know about psychology as marketing is slowly transforming from guesswork into science: * Purchase decisisons are made in the unconscious mind. People may say the words consciously, but they process the data in their unconscious. * We now know how to access the unconscious mind. The way to do it is with repetition. Put these two thoughts together -- purchase decisions are made in the unconscious, and you can access the unconscious with repetition, and you begin to understand the entire process of marketing. * People are either left-brained or right-brained. Left-brained people respond to sequential, logical reasons and love marketing that gives ten reasons to buy. Right-brained people respond to emotional, aesthetic appeals and love marketing that looks stunning and tugs at heartstrings. Guerrillas are sure to hit both left and right-brained people. | 8/15/11 | Free | View In iTunes |
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How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger | (http://www.closingbigger.net/wp-content/uploads/2011/07/Screen-shot-2011-07-27-at-12.59.51-AM.png)Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/80shortcuts.mp3) is an interview with Patrick Schwerdtfeger author of the new book "Marketing Shortcuts for the Self-Employed" (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways. Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors. We also covered some important social media how-to's: 1. Five places to get great content ideas. 2. Seven ways to repurpose your content online. 3. The reality behind blogs, content and getting found online. 4. The three-part "winning formula" for social media success. For more information on Patrick's book and a free gift visit http://www.80shortcuts.com/gifts (http://www.80shortcuts.com/gifts) | 7/27/11 | Free | View In iTunes |
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Social Media Week Vancouver Registration Get Involved! | (http://www.closingbigger.net/wp-content/uploads/2011/07/Screen-shot-2011-07-06-at-9.20.34-PM.png) Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socialmediaweekvancouver.mp3) is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week Vancouver blog shortly. In the meantime, have a listen and if you're anywhere near Vancouver we would really like to have you attend, sponsor or even speak. (http://www.closingbigger.net/wp-content/uploads/2011/07/Screen-shot-2011-07-06-at-9.26.55-PM.png) | 7/6/11 | Free | View In iTunes |
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Assessing Defining and Measuring Your Social Media Influence | Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socialmediainfluence.mp3) is on defining and measuring your social media influence. Dave MacDonald (http://twitter.com/davemacdonald) who is an integral part of our team at Socialized! (http://socialized.me) works on our social media assessment (http://www.socialized.me/social-media-assessment/) process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging and connecting with influencers in social media. The question of course is what makes someone influential? Should we look at the Klout score (http://klout.com/shanegibson) of the people they interact with? Possibly the number of important bloggers that write about them? Or is it simply how viral or broad their message gets shared? As a guerrilla social media marketer I measure success in profit and net-action or results. For this podcast I want to focus on a section right out of our Social Media Rules of Engagement training module. Here is the basis for what we consider influential: John C. Maxwell said it best when he said "Leadership is Influence." He didn't say leadership is a good idea, a vision or a title. He said influence. Influence can be defined for our purposes as causing someone to take action (internally as and personal growth or externally as in doing something). So we can imply the following: Influence = Action Following are some examples of action: * Message gets passed on * Get linked to * Changing or molding views * Registering and attending events * Solving problems * Getting feedback * Listening and creating brand and relationships * Generating dialogue * Getting press * Capturing an e-mail address or contact info There are many more. The important factor here is to go beyond the Klout score mentality and realize that people are not an algorithm. I check my Klout on a regular basis, but it's value of the actions we create determine if we are truly influential. So to summarize this: Leadership = Influence = High Value Action | 6/30/11 | Free | View In iTunes |
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Social Media Monitoring Strategy Podcast and InfoGraphic | Today's podcast is on social media listening (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/Social-Media-Listening-Strategy.mp3), monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think. (http://www.closingbigger.net/wp-content/uploads/2011/06/Social-Media-Monitoring.jpg) | 6/26/11 | Free | View In iTunes |
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The Seven Sins of Social Media Citizens | This podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/7sinsofsocialmediacitizens.mp3) was one I was apprehensive to post. I'm not angel -- but I thought I would share this perspective -- possibly as a social media penance. Here's a quick list. The Seven Sins of Social Media Citizens * Entertaining Rumor * Forgetting Where You Started * Joining Community Solely for Personal Growth * Disengaged Once We Are Launched * Repurposing Without Credit * Using Your Voice to Bully Other Opinions * Building Blockades Offline (Being a two-faced Tweeter) I have broke most of these rules (it was a learning process) and they were hard lessons. Hopefully this podcast will help you shorten your learning curve. Did I miss anything? | 6/24/11 | Free | View In iTunes |
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The Origins and Evolution of Social Media Consultants (Podcast and InfoGraphic) | No this is not a post ranting about social media experts and who does or doesn't qualify to teach and implement strategy. Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/wheredosocialmediaconsultantscomefrom.mp3) was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different strengths. Check out the cryptic drawing below and listen to this podcast. What are your thoughts? Did I miss anything? (Click on image to see larger one on Flickr) (http://farm6.static.flickr.com/5232/5866863049_04d0fc291a.jpg) | 6/24/11 | Free | View In iTunes |
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#CanucksRiot, Social Media and Crowsourced Policing | My friend and associate Kemp Edmonds (http://twitter.com/kempedmonds) who heads up Hootsuite University (http://learn.hootsuite.com/) asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot (http://search.twitter.com/search?q=%23canucksriot) last week. I personally see it as a fact of life. Anything you do can end up on the internet and then on CBC or CNN or BBC -- in seconds. The question of "should we be monitoring" each other is a tough one. The same people who think that citizens shouldn't be monitoring each other are the same people who cry foul when a police officer objects to being recorded by a passerby's cell phone camera during an arrest. Corporate accountability, the move toward open government, and citizen journalism (Even Yelp (http://yelp.ca)) has put us all under a microscope. Have a listen to today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/crowdsourcedpolicing.mp3) and let me know your thoughts on the issue. Here's the gist of my opinion: If you don't want it on the internet - DON'T DO IT - and if you do it and it ends up on the internet it's not the crowd's fault or the the social media communities fault -- the responsibility is yours. This goes for executives, public figures and teenagers at a riot. We are humble today or we will be humbled tomorrow. What are your thoughts? (http://www.closingbigger.net/wp-content/uploads/2011/06/Screen-shot-2011-06-21-at-11.02.31-AM.png) | 6/21/11 | Free | View In iTunes |
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This Is Your Permission to Launch | This podcast was created for you (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/permissiontolaunch.mp3). I just wanted you to know that you have permission to launch. Get started, paint that picture, write that book, apply for that promotion. Have a listen to this podcast and start implementing those great ideas. (http://www.closingbigger.net/wp-content/uploads/2011/06/permission-to-launch1-1024x949.jpg) | 6/14/11 | Free | View In iTunes |
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Senior Executives and Social Media Phobia | (http://www.closingbigger.net/wp-content/uploads/2011/06/social-media-phobia-300x248.jpg)Today's podcast is on social media phobia (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socialmediaphobiainthecsuite.mp3) and why senior executives are afraid to embrace the use of social media in their organizations. Many have expressed to me the harm that can come from being social. What they don't realize are the risks of being left out of the conversation. Have a listen and let me know what your thoughts are on this? | 6/14/11 | Free | View In iTunes |
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When Mission is Clear Abundance Will Appear | In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement: "When mission is clear abundance will appear." This is a vital statement and principle. I discuss it in greater depth in my podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/Mission.mp3) today. | 6/9/11 | Free | View In iTunes |
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Guerrilla Social Media Marketing Defined (Podcast) | Today's podcast is an audio recording (by the author) of Chapter 7 (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/GuerrillaSocialMediaMarketing-Chapter7.mp3) of Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com). A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course. If you want to start reading thebook on your iPad in the next 5 minutes you can always pick up a copy at the iTunes store (http://itunes.apple.com/us/book/guerrilla-social-media-marketing/id417673071?mt=11). | 6/8/11 | Free | View In iTunes |
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36 Social Media, Leadership and Life Tips in 140 Characters or Fewer | Today's blog post and social media podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/36tips.mp3) is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments below. * Social Media Fact: @Banff_Squirrel has more Twitter followers than most marketing experts. * Social Media Tip: Content is not King [or Queen :)] Connection rapport and trust are today's currencies. * Social Media Tip: build the community, contribute to others success, be authentic and people will line up to help you as well. * Social Media Tip: treat likes, followers, and connections on any network like gold. Those are votes of trust and confidence. * Social Media Tip: Contrast keeps the conversation fresh. Vary your update and blog formats. Use multiple media to engage. * Any social media activity that involves deception, trademark or copyright infringement isn't guerrilla marketing. It's lazy marketing. * Social Media Tip: it's not old versus new media -- it's about integrating the right media for the right market. * Social Media Tip: In the "Thank-you Economy" don't outsource or automate your thank-you's. * Social Media Tip: People will read your Tweets and blog posts in the context of their goals and needs. See through their eyes. * Social Media Tip: Social media marketing is not a fad. BUT social media consultants now need deeper business knowledge. * Social Media Tip: Blogging is not dead, but recycling content and cut-and-paste mentalities are getting old. * Social Media Tip: social media strategy needs to be in-line with your business culture and integrated with your business processes. * Social Media Tip: Having a Twitter account is like having a telephone. It's just a tool. How are you going to use it to win? * Social Media Tip: Being an early adopter is not enough. You need to evolve with your market and the tools to stay relevant. * Social Media Tip: Your rules of engagement will be in context with your goals and your target market's culture/etiquette. * Social Media Tip: Activity doesn't equal profitability. Activity that builds relationships = mindshare = walletshare. Build relationships. * Want to increase the number of people that follow you back on Twitter? Try taking an interest in them. Marketing is a conversation. * Social Media Tip: All of the engagement and trust you have built evaporates when your community finds out you outsource your conversations. * Social Media Tip: You can go it alone, brave the storms and reach great heights by yourself. BUT half the joy is in bringing people with you * Social Media Tip: hiring the wrong social media help can be worse than not doing it. Be prepared. Assess them & where you are starting from * Leadership Tip: You don't need to make someone else irrelevant to raise your profile. In fact you're usually only hurting your brand. * Remember it's not a about blogging, Twitter, Facebook or the next great thing. It's how you use it. Wisdom comes from mistakes. Experiment. * Social Media Tip: You are never too popular to be humble. In fact no matter who you are eventually the web will humble you :) * Being on a path of integrity isn't a one time choice. It's a lifetime of commitment and daily decisions. * Social Media Tip: Use hootsuite to flag DM's from other people in Twitter for future follow-up. They can often get buried. * Social Media Tip: Subscribe to your twitter searches as RSS feeds in your feed reader so that you only have to do the search once...ever. * Social Media Trend: Community building skills are becoming more important than pitching or selling. * Good things come to those wait -- but they're usually the things left behind by those who hustle. Giddy up! * Social media monitoring is vital. | 6/6/11 | Free | View In iTunes |
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You need to be social to have long-term social media success! | Today's podcast is about being truly sociable (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/youneedtolovepeople.mp3). You need to be social to have long-term social media success! There I said it. Plain and simple, hiding behind your computer or iPhone is only going to give you marginal long-term success. Eventually the Wizard of Oz was found out. Compared to people who are good at social media and also have great personal presence and charisma those that are solely good at being social online will not fare as well for many reasons. Have a listen to today's podcast and tell me what you think. (../wp-content/uploads/2009/10/Shane_Gibson-200x285.JPG)Shane Gibson (@ShaneGibson (http://twitter.com/shanegibson)) is a sales and social media speaker (../about-shane-gibson/) who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com/) and Sociable! How Social Media is Turning Sales and Marketing Upside-down (http://sociablebook.com/). When he's not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd (http://socialized.me/). a social media agency (http://socialized.me/) and training organization. | 6/6/11 | Free | View In iTunes |
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What comes first? A pretty website or business results? | Too many people think a website, Twitter account or well produced video is a strategy -- in reality they're just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Today's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/Whatcomesfirst.mp3) was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven't considered what a truly social site and blog (http://www.closingbigger.net/2011/02/social-media-assessment/) are. I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process). Have a listen to my podcast and let me know your thoughts on this. (../wp-content/uploads/2009/10/Shane_Gibson-200x285.JPG)Shane Gibson (@ShaneGibson (http://twitter.com/shanegibson)) is a sales and social media speaker (../about-shane-gibson/) who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com/) and Sociable! How Social Media is Turning Sales and Marketing Upside-down (http://sociablebook.com/). When he's not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd (http://socialized.me/). a social media agency (http://socialized.me/) and training organization. | 6/4/11 | Free | View In iTunes |
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Social Media Podcast: How to get above the noise | (http://www.closingbigger.net/wp-content/uploads/2011/06/noise-1024x681.jpg)Today's social media podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/getabovethenoise.mp3) is on "How to get above the noise." With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market. Today I will talk about three things that will help you rise above the crowd: * Consistency * Niche and Nano-marketing * Connecting (Connection is King. Content is secondary) This is day 5 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me shane@socialized.me. Otherwise a comment, tweet or Facebook share would be greatly appreciated. | 6/3/11 | Free | View In iTunes |
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My Podcast Rant on Bad Infographics false stats and so-called social media experts | (http://www.closingbigger.net/wp-content/uploads/2011/06/social-media-podcasts-300x121.jpg)Today's podcast is more of a rant. We cover everything from customers service, the dangers of believing what you see on Infographics, and my response to Peter Shankmans comments on "Why All Social Media Experts Need To Die in a Fire (http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5)." I cover it briefly in the podcast but here's my thoughts on Shankman's statements. It's been a full week since the post but people keep emailing me asking my opinion on his blog post. (On a side note: nice work on Peter's part for all the traffic generated). Here's my response to a client: Instead of becoming a best seller like Guy Kawasaki (http://facebook.com/enchantment) he feels he needs to put down the entire industry to prove his superiority. There are good and bad accountants, lawyers, authors, sales trainers, digital agencies and Apple "experts" out there. Shankman points out the obvious: be a good marketer, be customer service orientated, don't misspell stuff, don't let an intern do your social media. But you do need to help your team effectively socialize... and many of the social media disaster stories we read about every week come from companies that went it alone and didn't get mentorship or study bast practices that already exist. Social media is just a tool, you do need a strategy, an understanding of your customer and yes it should be integrated into multiple departments and with the rest of your business, marketing and customer service strategy. (Integration was one of the parts of your assessment). I do not have a lot of love or time for people giving bad, ill-informed advice and misleading people or as Guy calls it "Enchanting Gullible People." There are a lot of clueless experts out there selling useless crap. On the other hand people like Shankman who want to group everyone and everything into on pile and suggest they should be burned to death really helps no one. The bottom line: marketing and sales success principles will prevail... but the platforms for engagement have changed and customer tolerance for pitching or in-authentic engagement has decreased. We are in a new era with new opportunities (and new risks). Have a listen to today's podcast rant and let me know what you think! | 6/2/11 | Free | View In iTunes |
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Jessica Northey on Authenticity Social Media and Radio | Today's podcast is an interview (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/JessicaNorthey.mp3)with @JessicaNorthey (http://twitter.com/JessicaNorthey), a very sociable social media strategist with a background in broadcast media specializing in helping radio stations and music artists use social media efficiently. Update: She also happens to be ranked as the #1 Most Influential Woman on Twitter by Twitter Grader. (http://twittergrader.com/top/women)We recently exchanged a few tweets on authenticity in social media and after looking at the great work Jessica is doing I asked her to do an interview. Here's an excerpt from her bio: Jessica Northey, SocialMediologist (Social=Friendly, Media=Form of Communication, Ology=Study Of) (http://fingercandymedia.com/wp-content/uploads/2010/02/new-photo-11.jpg)Tucson Native Jessica Northey is taking over Country Music and Radio one Tweet at a time. Specializing in, using Social Media when you ARE the brand, breaking new artists and strategic use of Social Media for Broadcasting; her optimization techniques are being implemented at top stations across the nation, and her writings/methods instructional material for various programs from Real Estate to the Walter Cronkite School of Journalism. She is a Social Media, Broadcasting, Country and Music Blogger/Writer, Nationally Recognized Speaker, On-Air Personality, Daily Columnist for AllAccess.com, the web’s largest radio and music industry community, who owns Social Media boutique firm Finger Candy Media, LLC. Having a personal network of over 140,000 followers and a second order influence of over 4 million she is consistently ranked in the top 100 most influential people on Twitter (in the world) according to TwitterGrader.com and in the October Issue of Fast Company Magazine was shown as one of the most influential people on Social Media ranking at 109. This is day 3 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me shane@socialized.me. Otherwise a comment, tweet or Facebook share would be greatly appreciated. | 6/1/11 | Free | View In iTunes |
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Outsourcing Automation and Building Virtual Teams | Today's podcast is on Outsourcing Automation and Building Virtual Teams (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/outsourcingthingsdone.mp3). My guest today is Stephen Jagger (who is also my co-author for Sociable!) co-founder of Ubertor (http://ubertor.com) and Outsourcingthingsdone.com (http://outsourcingthingsdone.com). They have a 150 seat office in Manila where they supply North American tech firms, Realtors and a variety of other industries with virtual team members. I asked Stephen to come on the show to discuss best practices in the area of outsourcing and the technology needed to lead virtual teams. (http://storage.ubertor.com/outsourcingthingsdone.myubertor.com/content/image/142.jpg) | 5/31/11 | Free | View In iTunes |
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Professional Speaking for Geeks Podcast | Today's podcast is titled "Professional Speaking for Geeks (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/professionalspeakingforgeeks.mp3)." Yes they call it death by PowerPoint and many other things. It's the art of the bomb, crash and burn -- or worse. We get a polite applause and the audience attendees forget about us half-way through the conference wrap-up party. I have had a number of inquiries from my tech and social media brethren about how to present on stage. Some are gentle questions like "how many slides should I have for a one hour presentation?" to outright pleas for help such as "I'm terrified of audiences over 20 people, how do I present our new iPhone app at this conference?" Geeks (science or tech savvy and knowledgeable folks who get turned on by pixels, pings, microchips, biology, chemistry, APIs etc.) tend to struggle with presentations, yet if they master the art they can have a massive impact on their business and career (think Steve Jobs or David Suzuki). Too many people think content is king. Connection is king. Unless you can connect with your audience and engage them effectively your geek speak will mean very little to them. Today's podcast covers a few insights on better stage presentations. [This is day one of my 30 day podcasting challenge, I will be posting a new podcast everyday for the next month, drop by, make a comment or share a link to the podcast you posted today). | 5/30/11 | Free | View In iTunes |
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52 (non-automated) Ways to Increase Your Twitter Following | Today's social media podcast (direct download here (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/52twittertips.mp3)) and blog post is on how to increase your Twitter following. These strategies aren't just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers: * Have a custom background that tells what you do and who you are * Have a complete bio with keywords that people search for * When you follow people, find something to comment on or ask a relevant question to let them know you’re there and are conversational and community focused * Make sure your Twitter profile is recognizable and real. Photos of celebrities, cartoons or logos tend to get less follow-backs than a profile with a real smiling human face. * Follow people who recently followed your competitors * Follow people who are complaining about your competitors * Follow-back those that follow you. Many will un-follow after a period of time if you do not follow-back. Avoid following spammers, pornbots or anything that doesn’t resonate with your values or personal brand of course. * Look at your competitors public lists and follow those that are relevant * If you’re a local business use Twitter local search to find people talking about your business, industry or community and follow them (remember to interact) * Search for relevant industry #hash tags ( ie #scrm #rechat #bieber or whatever your target market talks about) follow those people, then as per #3 – reach out and communicate. * Use relevant #hash tags on topics, conferences, and issues and attract more followers * Search Twellow.com for regional influencers and follow them * Search Twellow.com for industry specific or topic specific people and follow them * Register for Twellow.com and fill in the expanded profile and bio section, you will show up in more searches. * Change your Twitter bio from time to time to attract new markets through search * Put your Twitter address on your business card, brochures and any other printed material you give out * Have a decal designed and put your Twitter address on the back of your laptop (I have had a number of new and interesting followers and it’s a good ice-breaker at coffee shops and airports) * Finish all of your blog posts with a short bio that suggests people follow you in Twitter * When making comments on blogs, many ask for a web address – give your Twitter address instead * Have a prominent Twitter badge displayed on every page of your site and/or blog that links to your profile * Let your Facebook and Linkedin connections know you’re on Twitter and ask them to connect. * In Linkedin Groups (relevant ones) ask members as a topic discussion to share Twitter profiles with each other and suggest you also connect on Twitter. * In a tasteful non-spam format let anyone on email lists, meetup groups YOU operate and other online groups that you’re on Twitter and would love to connect. This is often done best as a side-note or footnote in a regular Meetup update or email newsletter blast. Emails and updates titled “Follow me on Twitter” are generally considered bad form. * Target regional (all regions your market to) influencers (not necessarily Twitter superstars) on Twitter and put them on a private list. Monitor their discussions and updates and pro-actively have relevant discussions, RT (Re-Tweet or Share) their updates and promote things they are promoting. After a period of time they will take notice, often following you and even sharing your content with their network. * Follow anyone who retweets your content and thank them (except of course spambots) * Use backtweets.com to find out who is linking to sites of interest or competitor sites. Follow those people and apply #3 again. * Host a #Tweetup in your community or at a conference. * Attend #Tweetups in your community (What is a Tweetup? | 4/22/11 | Free | View In iTunes |
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Social CRM is Really About Strategy Not Tools #SCRM | Today's social media podcast (direct download here (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/Social-CRM-Strategy.mp3)) is focused on social customer relationship management. Social SCRM (#SCRM on Twitter (http://twitter.com/#!/search/%23scrm)) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in love with the tools but they should really be showing their customers and prospects that love. Here's a great blog post that defines social crm well: "What is Social CRM? (http://it.toolbox.com/blogs/directors-cut/what-is-social-crm-45317)" Monitoring conversations is great - but getting involved in the conversation and being a thought leader (http://www.closingbigger.net/2011/03/thought-leadership-in-social-media/) is where the true opportunity is. Having a Social CRM strategy is vital, we need to help our sales team understand how to socialize online (http://www.closingbigger.net/2011/03/social-media-department-company/). Today's podcast talks about some of the pro-active components that should be included in that strategy. (http://www.closingbigger.net/wp-content/uploads/2011/04/Screen-shot-2011-04-05-at-9.22.37-AM-1024x766.png) | 4/5/11 | Free | View In iTunes |
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Social Media Department versus a Socialized Business? | As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today's podcast (direct download here (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socializedversussocialmediadepartment.mp3)) talks about the whether or not we should have dedicated social media silos or fully social companies. In my opinion your end goal must be to fully socialize most of your departments from HR to sales, marketing and even the senior executives in the company. What are your thoughts? | 3/29/11 | Free | View In iTunes |
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Persona versus People – Getting real in marketing and in life | Today's podcast (direct download here (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/personaversusperson.mp3)) focuses on the difference between building an online persona or brand versus building you the person/organization. Too many people have a veneer they present to the world. Once we scratch the surface when we interact with that brand or that person we can be disappointed. There are also brilliant people and awesome brands that don't realize that their persona is actually hiding the great things about them. Today's podcast focuses on why we need to build the person, build the organization and forget the veneer. | 3/28/11 | Free | View In iTunes |
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Thought Leadership in Social Media | I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger (http://twitter.com/sjagger) and I label our 5th and highest level engagement "Thought Leadership." When I talk about social media and thought leadership on my blog, Twitter or live at an event/seminar there's always a couple of people that moan or whine. They say the word is overused in social media. Funny thing is the term has been around a lot longer than the term "blog" or social media (1994 According to Wikipedia (http://en.wikipedia.org/wiki/Thought_leadership)) -- it is an integral part of any marketing, community building, or leadership endeavor. Thought leaders create community, build other leaders, and create unique content that speaks to and helps specific markets. Today's podcast (direct download here (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/thought-leadership.mp3) or via iTunes here (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=120765352)) discusses thought leadership and it's importance to marketing, leadership and even your career. Here's a SlideShare embed of the model: Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable! (http://www.slideshare.net/shanegibson/banff-western-connection-conference-stephen-jagger-and-shane-gibson-sociable) View more presentations (http://www.slideshare.net/) from Shane Gibson (http://www.slideshare.net/shanegibson) As for those that don't like the term "Thought Leadership" here's my challenge to you: find me an easy to understand, non-geek or non-tech speak definition that has global appeal and I will gladly use it. As for the rest of us. Thought leadership is a process of becoming, not an event or clever blog post. Here are a few of my favorite modern day business thought leaders: * Jeremiah Owyang (http://web-strategist.com) * Jay Conrad Levinson (http://gmarketing.com) * Arrianna Huffington (http://www.huffingtonpost.com/arianna-huffington) * Tim O'Reilly (http://oreilly.com/oreilly/tim_bio.html) * Charlene Li (http://www.charleneli.com/) * John C. Maxwell (http://www.johnmaxwell.com/) * Rob Cottingham (http://robcottingham.ca/) * Bruce Philp (http://www.brucephilp.com/) Let me know who your favorite thought leaders are. | 3/27/11 | Free | View In iTunes |
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Avoiding the Groupon Effect – Podcast with Bruce Philp Author of Consumer Republic | (Download today's social media podcast directly here (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/brucephilp.mp3)) Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic (http://www.brucephilp.com) on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today (http://www.socialized.me/how-social-media-has-redefined-business-intelligence/) to include some very important thoughts that Bruce shared about the future of brands and the true power consumers now hold in their hands. The idea for this podcast discussion really came from a couple of tweets I posted about Groupon's recent off-color marketing tactics (http://femmepostale.com/2011/03/groupons-mockery-of-depression-wheres-the-uproar/) and my disappointment that their response and handling of comments and complaints seemed to be more about sanitizing and denying versus engagement and authentic apologies. (Still not happy with Groupon's Super Bowl Ads (http://www.thenanfang.com/blog/groupon-superbowl-ad-irks-chinese/) this was the icing on the cake) Bruce's question to me at that point was; "what if consumers become discouraged and no longer engage?" (because of this type of corporate response online.) I invited Bruce back on the show to talk about the "Consumer Republic" and answer this important question. During the podcast the conversation quickly turned toward so-called social media experts bloggers etc. who are often the first to criticize a brand, but personally don't walk their talk in regards to engagement or even responding to blog comments and tweets. (I've been personally guilty more than once of not returning an email or a phone call due to huge volumes of in-bound tweets and inquiries.) Have a listen to the podcast and let me know what your thoughts are on the subject. A huge thanks to Bruce Philp for logging on and having the conversation as well. | 3/23/11 | Free | View In iTunes |
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Guy Kawasaki Podcast Interview on Enchantment | To directly download the Enchantment Podcast Click Here. (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/guy-kawasaki-enchantment.mp3)I first met Guy Kawasaki at an Olympic Tweetup (http://www.closingbigger.net/2010/02/guy-kawasaki/) here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on guy, and Jay may have even used the work "enchanting" when he described Guy. He seems to arrive and light up a room and make everyone around him feel at ease, when guy speaks about marketing and leadership business leaders listen. When Guerrilla Social Media Marketing (http://guerrillasocialmediahq.com/) was being written Guy was #1 on our list as the person to write the foreword (http://www.closingbigger.net/2010/08/guerrilla-social-media-marketing-guy-kawasaki/), and we were absolutely honored to have him do so. He is a true guerrilla marketer and his use of Twitter (http://twitter.com/guykawasaki) and the creation of his site Alltop.com (http://alltop.com) make him a social media thought leader and innovator. He also is an Apple Fellow and the driving force behind the creation of the Apple Fanboy many decades ago (a movement which is still in full force). With Guy's new book Enchantment (http://www.guykawasaki.com/enchantment/) being released today I responded to Guy's announcement and asked him to do a podcast interview. In the interview we discuss: * Enchanting brands * Social media marketing * Enchanting today's worker * How to resist enchantment * and the difference between enchanting brands like Apple and Zappos and mainstream run-of-the-mill brands Below is an "Enchantment Info Graphic" to accompany the podcast: (http://files.guykawasaki.com/enchantment/infographic/enchantment-infographic.jpg) | 3/8/11 | Free | View In iTunes |
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Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube | Last week we posted part 1 of our seven part social media assessment (http://www.closingbigger.net/2011/02/social-media-assessment/). In this week's podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/socialmediaassessment2.mp3) I will talk briefly about how you can assess social media effectiveness on various networks including Linkedin, Facebook, Twitter and sites like YouTube and Flickr. Each social network could be a full one hour podcast on their own - but today I have given you the 20,000 foot view. The major focus of the assessment is to determine how prepared you are technically and culturally to engage in two-way conversations with your stakeholders. It also looks at your ability to provide content that is filled with contrast and relevant information for your market. | 3/7/11 | Free | View In iTunes |
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Social Media Assessment Part 1 of 7 | Today's social media podcast (http://CLOSINGBIGGER.NET/wp-content/uploads/sales-training-podcast/social-media-assessment.mp3) is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It's a work in progress and in it's present form has already helped me develop strong direction and focus with my clients. I'm sharing this process to help my readers and listeners, and also of course to get feedback -- what do you like? What am I missing? This is a process we developed working with our clients at Socialized! (http://socialized.me) and it takes an inventory of the following: * Your existing website: Is it socialized with a blog, integrated with the major social networks and well optimized for search engines? * Your social profiles: Are you maximizing the use of the major social sites that are relevant to your audience. This entails not just creating content but having relevant conversations and engaging? * Social Media Policy: Do you have a personal or corporate social media policy that fosters a social culture and creates accountability? * Social Media Plan: Do you have a strategic plan for launching and sustaining focused social media communications. * Trained staff: Is your team trained in the rules of engagement and in the technical aspects of the tools they will use? * Integration: Silo? Online/Offline? Bi-directional?: What best describes your social media use. If only one person or one department is using it then you will be faced with bottlenecks and a one dimensional communications strategy. * Metrics, Monitoring and Measurement?: Are you using social media monitoring tools like Twitter Search, Post Rank, Google Alerts etc. to find business intelligence, identify stakeholders and get involved in the conversation. Today's Podcast is focused on part 1 of the assessment: Your Socialized Site or Blog and asks 12 major questions (covered in the podcast) Area of Focus Score /10 1) Website/blog platform: Is it based upon a platform that is social ready? Notes: 2) Is it easy to upgrade and keep pace with social media advancements? Notes: 3) Does it offer multiple channels/media for two-way communications? Notes: 4) Does it aggregate online conversations about your brand and industry? Notes: 5) Does it provide a launch point to your social media outposts? Notes: 6) Does it provide industry standard blogging capabilities and plugins? Notes: 7) Is it search engine friendly? Notes: 8 ) Does it allow community contribution of content, ideas or questions? Notes: 9) Does it include multiple methods and media to learn about how you can help? Notes: 10) Is it easy for visitors to share all of your content on the web? Notes: 11) Are you proactively participating in communications and conversations on your site? Notes: 12) Is the content consistently updated and current? Notes: The most important thing to realize here is that most of the questions are focused on how you are using your blog and site. Some of it focuses on basic functionality but most is about the application. I will be posting Part 2 "Your Social Profiles Assessment" in the next few days. (http://www.socialized.me/wp-content/themes/agency/images/logo.png) | 2/20/11 | Free | View In iTunes |
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Interview with Bruce Philp author of the new book Consumer Republic | (http://www.brucephilp.com/wp-content/uploads/2010/08/Screen-shot-2010-09-16-at-3.50.41-PM.png)Today I had the opportunity to interview Bruce Philp (http://www.brucephilp.com/) author of The Orange Code and the soon to be released book Consumer Republic (http://www.brucephilp.com/books). We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks. Here's what the book site says about the book: Consumer Republic Using brands to get what you want, make corporations behave, and maybe even save the world. Consumer Republic is premised on the uncomfortable truth that brands give consumers power over the marketplace that is essentially political. Brands make corporations accountable for their actions and, especially now, they give those corporations something valuable to lose if they fail us. Consumer Republic faces consumers with that power, explains how we got it, and then shows how the choices we make at the cash register can change our own lives, the way that corporations go to market and, ultimately, our entire way of life. Just as an engaged citizen is essential to an effective democracy, so an engaged consumer is the key to a sustainable free market, says Consumer Republic. My new book is a challenge to all of us who consume to vote with our money… and to marketers to be ready for a future in which they will face their customers eye to eye. | 12/8/10 | Free | View In iTunes |
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Should you let your sales team publish content using social media? | Today's podcast answers the question "Should you let your sales team publish content using social media?" I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here's a brief summary of what is covered: 5 reasons why you should not let your sales team publish content using social media: * You have hired idiots - even if you trained them they would just be motivated idiots. * You have so much profitable business that you couldn’t handle any more * Your product really sucks * Your company and culture really suck * You haven’t or will not equip them with - The rules of engagement and a social media policy - Training in the tools of engagement - Accountability in place – once engaged it’s game on – have a framework support and accountability. 10 reasons why you should let your sales team publish content using social media: * "It’s not marketing it’s talking to customers" - Scott Stratten (http://twitter.com/unmarketing) of UnMarketing (http://unmarketing.com) * It adds to value added frequency * It opens up new channels * It can save time * Load balance your branding * Social CRM (http://search.twitter.com/search?q=%23scrm) is the next big thing – are you cruising or are you road kill (Social CRM Podcast (http://www.closingbigger.net/2009/04/social-crm-the-future-of-sales-and-marketing/)) * Immediate data instead of compiled and stale data * It makes them almost as smart as your customer * You can see the activity * It builds a passive pipeline and makes projections easier "If you're talking to unqualified prospects it's not a sales problem, it's a marketing problem" - Zero Rejection Prospecting (Michael J Durkin (http://www.linkedin.com/in/prospectingcafe) and Norbert Orlewicz) * It builds a fence around the customer * It creates joy * It elevates sales people above pitch artist to trusted advisor | 12/6/10 | Free | View In iTunes |
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Social Media Calendar | There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the long term. A goal, great content, and community engagement are not enough to succeed using social media as a marketer, sales person or entrepreneur. We also need to ensure that we are consistent in our approach, message and community involvement. Today's podcast is about the importance of a social media calendar for individuals and organizations. I have also provides a social media calendar template that Jay Levinson and I developed for Guerrilla Social Media Marketing. Have a listen, download the sample social media calendar and then let me know how it works for you. Download the sample Social Media Calendar (http://www.socialized.me/wp-content/uploads/2011/11/SocialMediaCalendar.docx) (WORD) and Social Media Calendar (http://www.socialized.me/wp-content/uploads/2011/11/SocialMediaCalendar.pdf) (PDF) | 8/23/10 | Free | View In iTunes |
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10 Best Practices in Social Media for Social Causes | There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun to understand and study all of the fantastic case studies and success stories from events like the annual Blogathon (http://www.blogathon.org/) to some of the great stuff that organizations like the Redcross have achieved through online funding. Today’s podcast is not about some of these global examples but a very local one I had the privilege to be part of. In a 24 hour period Anthony Caridi of KasuFunding.com (http://kasufunding.com) and I along with a very committed social media community here in Vancouver raised over $12,000 for the Make a Wish Foundation (http://www.makeawishbc.ca/). Almost 100% of the donations came from Twitter or FaceBook connections. Here are 10 things we discovered that worked (some of them we implemented and others we will implement next time): 1) Organize your collateral material early for each stakeholder group 2) Make your content easy to share, cut and paste 3) Integrate the offline with the online and get influencer buy-in early 4) Have multiple platforms for RSVP’ing for events 5) Get donors with big lists and big reach to not just cut a check but use that influence and reach to promote your cause 6) Contact people individually and ask them to do something easy 7) Use a fundraising platform like KasuFunding.com that makes it easy for people to Tweet, share and forward information about the cause. 8) Work close with the Charity 9) If you are a charity leverage your stakeholder groups when social media marketing instead of using internal resources 10) Keep your message really simple. - - Special Thanks to: (http://www.closingbigger.net/wp-content/uploads/2010/06/social-media-for-social-good.jpg) | 6/14/10 | Free | View In iTunes |
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How the World’s #1 Online Building Supply Company uses Social Media | Today's podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com (http://Builddirect.com). BuildDirect sells more building supplies online than any other company on the planet. Rob and I discuss how they have used social media to augment their online marketing efforts. (http://www.closingbigger.net/wp-content/uploads/2010/05/Picture-11-300x215.png) | 5/31/10 | Free | View In iTunes |
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Why Social Media in the C-Suite is Vital | Why executives must invest in understanding and driving social media use in their organization. Social media is not just another tool. It can be, but it’s a lot more for those organizations that embrace it. The challenge is it’s also not just about learning a new technology, it’s about changing the way we communicate with customers, stakeholders and staff. This is a corporate cultural change, it’s also about embracing one of the most powerful word of mouth tools ever invented. There are huge inherent risks and opportunities presented by this. For that reason social media or online engagement initiatives in general have to be driven by the C-suite, the people who can hold others accountable and sponsor change in their organization. In today’s social media podcast I talk about the following: * Senior executives and their need for buy-in * What and who to invest in * The importance of a corporate social media policy * How soft steps lead to ROI * Why most social media marketing fails: Lack of a goal Poorly defined market No listening No real launch plan Quitting too soon The bottom-line is that social media is too important to compartmentalize or see as a pet project.What do you think? | 5/24/10 | Free | View In iTunes |
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Podcast Interview: What They Don’t Teach You At Stanford Business School – Larry Chiang | Today's podcast is an interview with Larry Chang author of What They Don't Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West (http://sxsw.com/) to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I have met. (Sociable! Book Launch Party (http://www.youtube.com/watch?v=u6hdLT0hZtQ)). In this interview Larry and I talk about topics you don't learn in business school such as Man Charm, (http://gigaom.com/2008/02/21/howtoworktheroom/) how to land a super star mentor and sales skills. Larry's book sold out it's first printing on Amazon but you can register for updates at Amazon by clicking on the book below: | 2/7/10 | Free | View In iTunes |
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Podcast – Helping salespeople get smarter with digital assistants and technology | Today's podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus (http://amacus.innovativeinfo.com/). John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space. The question is it happening fast enough and making things more efficient or is it just giving sales people more buttons and buzzwords to worry about. | 1/7/10 | Free | View In iTunes |
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Podcast: 10 Things That Will Not Change About Social Media in 2010 | Today's podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000's of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there's many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary of my thoughts that are on the podcast: 10 Things That Will Not Change About Social Media in 2010 * It’s about the conversation * It belongs to everyone * It can’t be controlled only lead * It works best integrated * It doesn’t fit in the marketing ROI box * It’s an investment * It’s never been about the tools but those who wield them * It’s not going away, it’s not a fad * Experimenting with your clients money is a bad idea * Success belongs to the storytellers | 12/22/09 | Free | View In iTunes |
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Why Social Media ROI is NOT as Important as ROR | Today's social media podcast is on social media ROI or return on investment and why it's not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not just winning clicks but winning hearts, minds and loyalty. Most people talking about social media ROI have only been studying it for 24 months or less. Some don't even use social media actively as an engagement and relationship building tool. I discuss this and many other aspects of ROR and ROI for social media in today's podcast. Any and all feedback on this podcast would be welcome and appreciated. | 12/15/09 | Free | View In iTunes |
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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson | Today's podcast interview is with Dr. Denis Cauvier (http://twitter.com/deniscauvier) bestselling author of the ABCs of Making Money (http://abcguys.com/). The podcast interview is on his new book "Hired 2.0 - Recruiting Exceptional Talent at the Speed of Lig (http://www.amazon.com/Hired-2-0-Recruiting-Exceptional-Talent/dp/0973651423/closbiggsalep-20)ht (http://www.amazon.com/Hired-2-0-Recruiting-Exceptional-Talent/dp/0973651423/closbiggsalep-20)" and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff. Denis is a long time associate and friend of mine who has spoken to audiences in 45 countries on the topics of hiring and retaining great staff. (http://www.closingbigger.net/wp-content/uploads/2009/12/Hired-2.0.jpg) | 12/8/09 | Free | View In iTunes |
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Creating a Sales Culture in Your Organization | Many organizations want to create a sales culture but many also fail at doing so. Today's podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture: * You need buy-in * It's really about creating an opportunity culture * You need to reward people, that means everyone * "What gets inspected gets respected" - Trevor Greene * Move poor fits out quick, and hire the right people * Feed the monster - train and develop continually * Fix operations if they don't support sales * Fix products and services that don't meet needs or fulfill promises * It takes time, up to 18 months or longer before true leadership evolves | 12/7/09 | Free | View In iTunes |
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Free Audio Download of Chapter 1 – Sociable! by @shanegibson and @sjagger | I have posted this file to our Sociable! FaceBook page (http://www.facebook.com/#/pages/Sociable/203514512672?ref=nf) but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Sociable! (http://sociablebook.com) How Social Media Is Turning Sales and Marketing Upside-down by Stephen Jagger (http://twitter.com/sjagger) and myself (Shane Gibson (http://twitter.com/shanegibson)). Also below is a link to Sociable ! on Scribd if you haven't read the PDF yet. We're counting down the days until we receive the hard copy of the book but want to make sure we give you an advance sneak peek at what's coming. If you're a blogger, podcaster, or from the media and want a review copy of the book send me an e-mail at shane@closingbigger.net or tweet me @shanegibson (http://twitter.com/shanegibson). Sociable! How Social Media is Turning Sales and Marketing Upside Down (http://www.scribd.com/doc/22559917/Sociable-How-Social-Media-is-Turning-Sales-and-Marketing-Upside-Down) // Sociable! on Facebook (http://www.facebook.com/pages/Sociable/203514512672) Loading... | 12/4/09 | Free | View In iTunes |
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Prospecting is a Discipline | Today's podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points on the podcast: Four Types of Prospecting: * Face to Face * Extended Personal * Community and Network Prospecting * Media Marketing/Prospecting Make a Plan: * Have the intent to meet people wherever you go, be aware and focus on rapport * Book time everyday for e-mail and phone calls * Book time everyday for prospecting on Linkedin and listening/monitoring the web * Attend two target rich events per month and one major conference per quarter * Budget a percentage of your projected income or revenues and spend it every month on media and press releases etc. What's your prospecting plan look like? Subscribe in iTunes (http://www.closingbigger.net/wp-content/uploads/2009/01/itunes.jpg) | 12/3/09 | Free | View In iTunes |
| 50 | Free Goal Setting Guide for 2010 by Bill Gibson | Bill Gibson Chair of Knowledge Brokers International has put together a condensed goal setting guide called "Get a Fast Start for 2010." You can download the PDF free here (http://CLOSINGBIGGER.NET/free-goal-setting/Bill-Gibson-Goal-Setting.pdf) or you can view it via Scrib below. Enjoy! Bill Gibson Free Goal Setting Guide (http://www.scribd.com/doc/23549963/Bill-Gibson-Free-Goal-Setting-Guide) | 12/2/09 | Free | View In iTunes |
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Serendipity and Intuition are Not Random | Today's podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I'm also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I'd love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and even networking activities. Looking for a social media speaker for your next conference? You can contact us (http://www.closingbigger.net/contact-shane-gibson/) or take a look at Shane Gibson's bio (http://www.closingbigger.net/about-shane-gibson/). | 12/1/09 | Free | View In iTunes |
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Leading and Collaborating with Generation Y | I'm doing a seminar on December 2nd in Victoria and December 3rd in Vancouver and thought I would share some of what I will be talking about with you in my podcast. Today's focus is on how to engage, lead and train Generation Y / Millenials in the workplace. This demographic is much maligned and misunderstood. More information on the seminars here: Seminar Details “Leading and collaborating with stakeholders and employees in a hyper connected marketplace.” With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to. Today’s workplace is not a homogeneous one. As leaders we have to lead teams that are made up of Baby Boomers, Generation X and Generation Y. This coupled with diverse cultures and values in the workplace make leading both exciting and challenging. In this session Shane Gibson will cover core trends, leadership tools and opportunities that are associated with today’s digitally connected and diverse marketplace. Key topics include: • New rules for engagement in a digitally transparent era. • Web 2.0 collaboration and learning tools. • Creating an environment that is productive and engaging for the millennial / Gen Y. • Tips and approaches for recruiting staff using tools like Facebook, Linkedin and Twitter. • Using technology to break down silos and create collaboration within your organization. • How to apply timeless leadership principles to this new work and business climate CMA Testimonial “I found the seminar (Partnering & Stakeholder Relationships, November 2009) very beneficial. Shane did a great job on the presentation and communicating the message. I would highly recommend his sessions to my fellow CMAs.” Sanjeev Lal, CMA, Abbotsford Register for Victoria, December 2nd 2009 Seminar (http://www.cmabc-pd.com/index.php/seminars/elsp-4-vic/) Register for Vancouver, December 3rd 2009 Seminar (http://www.cmabc-pd.com/index.php/seminars/elsp-4-van/) | 11/13/09 | Free | View In iTunes |
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Why You Need to Be a Nomadic Social Media Tribalist | Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes (http://sethgodin.typepad.com/seths_blog/2008/10/free-tribes-ebo.html) by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson (http://www.facebook.com/home.php#/pages/Guerrilla-Marketing-Official-Page/145222139602?ref=ts)’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. On a recent trip to Florida Jay and I spent an evening talking about Nano-casting, nomadic tribalists and social media marketing. Here’s some of the core thoughts * We no longer can broadcast, or niche market, we need to nano-cast to small groups of people, often smaller than the entire tribe. * Nano-casting isn’t enough, we need to employ Listening 2.0 (http://www.closingbigger.net/2009/10/social-media-listening-strategy/) strategies and have intimate conversations. * You must be adept at being a nomadic social media tribalist, your ability to move from tribe to tribe and adapt as you market is vital. I really would like your feedback on this concept. Make a comment below, Tweet me (http://twitter.com/shanegibson), or find me on Google Wave (closingbigger@googlewave.com). | 10/12/09 | Free | View In iTunes |
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Listening 2.0 – Social Media Listening Strategy | (http://www.closingbigger.net/wp-content/uploads/2009/10/listening_device-196x300.jpg)Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer (http://deanholmes.me/social-company/building-conversations/) for the purpose of engagement, rapport and opportunity seeking. It all starts with listening. In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary. Today's podcast is about Listening 2.0 and what it means to all of us. Listening 2.0 is about making others feel listened to and understood, it's not just about nodding our virtual heads or tabulating comments in a social media sentiment (http://smartdatacollective.com/Home/21029) report. Photo Credit: Dr. X's Vintage Photo Blog (http://drx.typepad.com/psychotherapyblog/) | 10/6/09 | Free | View In iTunes |
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3 Things You Must Know About Social Media | I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson (http://gmarketing.com). I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him: * It’s a conversation - As marketers in the past we have been awarded based upon our ability to craft messages and broadcast to an audience, a niche or a market segment. People no longer want to be talked at. In fact their conversations with each other on Twitter, Facebook, or even the videos they post on YouTube impact and define major brands. As social media marketers we need to get involved in those conversations if we want to effectively brand and market online. * It’s a listening tool - More than a conversation, social media marketing is about listening. We need to be listening for opportunities to engage with people that are talking about our brand. Social media gives us the opportunity to engage at the instant someone is talking about us (if we're listening), and have relevant, personal and authentic conversations with our customers. Use tools like Twitter search (http://search.twitter.com/), Google Alerts (http://google.com/alerts), and SocialMention.com (http://socialmention.com) to monitor those conversations. * Social media belongs to everyone, which is good and bad, it forces you to be different to win - As a marketer you no longer have control or a monopoly on a medium. Social media tools are in everyone's hands. This is great news for anyone who wants to create a brand and generate revenues online. This is also a bad thing, because it creates a lot of noise. You must have a distinctive message, offering and leadership style if you want to get noticed online. To win you must be more engaging (http://www.closingbigger.net/2009/09/social-media-engagement/), add more value, and be more creative than everyone else if you want to rise above the noise. | 9/21/09 | Free | View In iTunes |
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Social Media Engagement | There's a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online. Today's podcast is on what engagement is about. Here's a short list of what engagement is: * Complete listening, not just to hear but to make others feel heard. * Present consistently * Connected emotionally * Aligned with values * Contributing to dreams * Seeing trust as an ends not a means * Creating networks and meeting points | 9/17/09 | Free | View In iTunes |
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The End of Social Media | Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?” Social media will come to an end. The ride is not over yet, we have a few good years ahead of us but the writing is one the wall. My podcast today is about the end of social media and what it means to marketers, bloggers, business owners and the community as a whole. | 9/15/09 | Free | View In iTunes |
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Why not me? #whynotme | This podcast answers another version of the question "Why?" with the answer "Why not me?" To Donate the the Vancouver Food Bank Click here (http://www.canadahelps.org/GivingPages/GivingPage.aspx?gpID=4849) or the image below. Every bit helps! | 7/25/09 | Free | View In iTunes |
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Why? #why | This podcast is about the question: Why? This is an important question. It's the most important question. Why? To Donate the the Vancouver Food Bank Click here (http://www.canadahelps.org/GivingPages/GivingPage.aspx?gpID=4849) or the image below. Every bit helps! | 7/25/09 | Free | View In iTunes |
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Becoming and Influencing Thought Leaders | Ronald Lee of Man Meets Woman (http://www.manmeetswoman.com) Happy Sexy You (http://www.happysexyyou.com) and Vancouver Social Board (http://www.vancouversocialboard.com) sponsored this post for the blogathon for the Vancouver Food Bank. (http://www.manmeetswoman.com/images/man-meets-woman-header-talk.gif) The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader? This is a great question, have a listen to this podcast to hear about becoming and influencing thought leaders. To Donate the the Vancouver Food Bank Click here (http://www.canadahelps.org/GivingPages/GivingPage.aspx?gpID=4849) or the image below. Every bit helps! | 7/25/09 | Free | View In iTunes |
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How long is a long term marketing goal? Are you quitting too soon. | Jay Levinson says it takes up to 18 months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master. Malcolm Gladwell says it takes 10,000 hours to become an outlier. This podcast is about becoming a community building and marketing maven. How long have you invested in yourself and your people? | 7/25/09 | Free | View In iTunes |
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Podcast: Marketers are Lying to You About Social Media | This doesn't need much of an intro. The title says it all. Marketers are lying to you about social media. People are designing speeches, and marketing packages around a topic they have very little background in. Listen to the podcast to find out why this is happening and what to do about it. | 7/25/09 | Free | View In iTunes |
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Sales Skills are Part of a Good Social Media Strategy | The last podcast I did was about "Getting Real in Social Media (http://www.closingbigger.net/2009/07/get-real-about-social-media-its-not-a-video-game/)" and this is an extension of that. I'm a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but there are core sales skills needed to turn those relationships into revenues. There are dozens of core sales competencies but for this podcast I want to focus on three that social media marketers need to master: #1) They need to master the art of Rapport Building (http://www.closingbigger.net/2008/11/rapport-building-its-about-being-totally-present/) #2) They need to get good at Needs Analysis Selling (http://www.closingbigger.net/2009/05/needs-analysis-in-sales-day-10-of-the-28-days-to-better-selling/) #3) They need to understand how to sell what people buy, and it's not features, price or technology To Donate the the Vancouver Food Bank Click here (http://www.canadahelps.org/GivingPages/GivingPage.aspx?gpID=4849) or the image below. Every bit helps! | 7/25/09 | Free | View In iTunes |
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Get Real About Social Media It’s Not a Video Game | This podcast is a cautionary one for those of us that dove in blind and head first into Social Media. We were right. It's the future of marketing and it's changing the way we work, lead, and sell. With that said, we can still go broke wasting our time with Twitter, blogging, Facebook and Linkedin if we don't have a plan to GET REAL. | 7/25/09 | Free | View In iTunes |
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You no longer own your brand so get used to it | You no longer own your brand. The customer owns your brand. Listen to this podcast and tell me what you think. To Donate the the Vancouver Food Bank Click here (http://www.canadahelps.org/GivingPages/GivingPage.aspx?gpID=4849) or the image below. Every bit helps! | 7/25/09 | Free | View In iTunes |
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Should frontline sales people blog and about what? | This podcast is in response to the following question (via twitter):From @jaypiddy (http://twitter.com/jaypiddy) @shanegibson (http://twitter.com/shanegibson) should front line sales staff blog? If so what should they blog about? Have a listen to this podcast to hear my thoughts on the subject. To Donate the the Vancouver Food Bank Click here (http://www.canadahelps.org/GivingPages/GivingPage.aspx?gpID=4849) or the image below. Every bit helps! | 7/25/09 | Free | View In iTunes |
| Total: 66 Episodes |
Customer Reviews
Dense with useful content
Very refreshing to have 7-15 minute podcast on the subject that is just non-stop informative content. Compared to the popular 20-30 minute conversational discussion podcasts with half the content.
Financial Management Institute
Great content, Thank You
Good balance of strategy and tactics - why and how
Good, actionable ideas and engaging
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