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By Brad Forsythe and Ray Schilens
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Podcast Description
A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation.
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Hooray for Hollywood! Take the Tour with Guide and Author Stephen Schochet | Co-hosts Brad Forsythe & Ray Schilens interview Stephen Schochet, author of Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! In order to entertain his customers, professional Hollywood tour guide Stephen Schochet began to research and tell little vignettes about stars, movies, directors, producers , etc. The anecdotes got such a positive response that Schochet reasoned they could be told in other mediums. His new book Hollywood Stories: Short, Entertaining Anecdotes About the Stars and Legends of the Movies! features over 1,000 of such stories and represents over twenty years of research. He is also the author and narrator of two audiobooks Tales of Hollywood and Fascinating Walt Disney. Tim Sika, host of the radio show Celluloid Dreams on KSJS in San Jose has called Stephen," The best storyteller about Hollywood we have ever heard." For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 2/3/12 | Free | View In iTunes |
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End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part II | Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.” As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times. He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV. In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner. Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more. Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 12/23/11 | Free | View In iTunes |
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End of Year Entertainment Wrap-Up with Hollywood Reporter’s Alex Ben Block – Part I | Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.” As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times. He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV. In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner. Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more. Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 12/16/11 | Free | View In iTunes |
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Jeremy Kent Provides the European View on Media, Marketing and Branding | Co-hosts Brad Forsythe & Ray Schilens interview Jeremy Kent, The Advertising Show's London correspondent and CEO of The Brand Counsel, an integrated agency providing clients with advertising and PR support across the globe. The agency specialises in producing creative work that can be executed for simultaneous on and off-line campaigns. The company was founded in early 1999 and has achieved remarkable growth with early client wins including the BBC, Boehringer Ingelheim, Kraft Foods, and Teachers Group. After completing his secondary schooling at Magdalene College School, Oxford, Jeremy spent time as an intern with the leading New York agency, EBW Advertising. By the early 90s, he was working with Pacific Grand Prix as its Marketing Director - seeking to position the team as a viable Formula 1 contender by attracting new commercial and media sponsors. In early 1993, he joined Key Communications Limited - Britain's fastest growing PR company - as a Divisional Director. Initially he assisted then Key Communications Chairman, David Davis, establish and launch the company's London and European operations. Jeremy was then appointed to head Key 3D - a new integrated services division of the parent company serving Europe, Middle East & Africa along with the US and Canada. Key 3D provided traditional through-the-line integrated programmes harnessed to innovative TV and multimedia activities. The division became a major contributor to Key's remarkable 260% growth in the three years to 1997 as Jeremy led teams that attained many major new accounts. Jeremy is a senior communications and marketing professional with a proven track record of successful campaigns for a wide variety of clients in fast moving consumer goods, financial services and business-to-business environments. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 12/9/11 | Free | View In iTunes |
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Author Rachel Botsman Describes How Technology is Taking Us Back to Old Consumer Behaviors | Co-hosts Brad Forsythe and Ray Schilens interview Rachel Botsman writer, consultant, and speaker on the power of collaboration and sharing, and on how it can transform business and the way we live. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University. She has consulted to businesses around the world on brand and social innovation strategy. As a former director at the William J. Clinton Foundation, she spearheaded major public-private partnerships with Nickelodeon, Rachael Ray, and the NBA. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 12/2/11 | Free | View In iTunes |
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Striking A Balance Between Your Profit Mission and Your Social Mission is Explained by Cause-Alliance Marketing CEO Jeff Klein | Co-hosts Brad Forsythe and Ray Schilens interview Jeff Klein, CEO of Cause Alliance Marketing. At Cause Alliance Marketing, Jeff designs and facilitates collaborative cause-related marketing programs. He currently serves as President of the Conscious Capitalism Alliance and Conscious Capitalism, Inc.—a nonprofit dedicated to “liberating the entrepreneurial spirit for good” co-founded by John Mackey, CEO of Whole Foods Market. Jeff was one of the visionaries and driving forces behind Private Music, the career of Yanni, Spinning, and Seeds of Change, and has consulted for the Esalen Institute, the National Geographic Society, GlobalGiving, the Institute of Noetic Sciences, among others. Jeff wrote his new book, Working for Good: Making a Difference While Making a Living, to support conscious entrepreneurs, intrapreneurs, leaders, and changeagents at work. He resides in San Rafael, Calif. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. Podcast available for download via iTunes | 11/25/11 | Free | View In iTunes |
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Art Consultant and Marketing Expert Katharine T. Carter Shares Wisdom and Advice on How to Succeed in the Complex World of Art | Co-hosts Brad Forsythe and Ray Schilens interview Katharine T. Carter, Art Consultant and Author, Accelerating on the Curves: The Artist's Roadmap to Success. One could aptly describe Katharine T. Carter as a “disarming dichotomy of Southern gentility and New York brass.” This duality, and an insistence on purposeful hard work and no-nonsense practicum has served her well in all her endeavors, past and present - professional photographer, successful New York City painter, small business owner, arts lecturer and artist advisor. Her knowledge of the art world spans decades, and her experience and expertise come from hands-on implementation of her principles. Carter spent ten years on the road, traveling coast to coast, spending as much as 250 days per year lecturing on current trends in contemporary art and speaking to all levels of professional career development. While Katharine has lectured to thousands of artists, she has also personally met and counseled hundreds of artists with the intent of guiding them along their unique paths to artistic success. Katharine recognized a common thread in each one––the need for more specific practical information on effective marketing strategies tailored to individual desire, level of accomplishment and lifestyle. Drawing on her wide range of knowledge of the New York arena, the breadth and scope of her professional experience, and her personal “trial and error” experiences as a practicing artist, Carter successfully developed comprehensive seminars and field trips designed to de-mystify the process of career development. Her practical approach, as well as a realistic understanding of how each artist fits into the current art marketplace, make her seminars and consultations invaluable to artists at all levels. As a practicing artist, Carter has exhibited her work in New York at The New Museum, the Institute of Contemporary Art at P.S. 1, and the Hal Bromm Gallery. She has had over 20 one-woman exhibitions in museums and leading college and university art galleries throughout the country. Her paintings have received attention from critics of national and international prominence such as: Donald Kuspit, William Zimmer, Robert Mahoney, Peter Frank and Vivian Raynor. She received five reviews in The New York Times alone, one with noted critic John Russell. Her teaching credits include: Drew University, Rutgers University, University of the South, the State University of New York and other colleges in New Jersey. In 2010, Katharine T. Carter in collaboration with her Associates and Running Hare Press published a large format reference book titled Accelerating on the Curves: The Artist’s Roadmap to Success. The book was featured in the February, 2011 issue of Art in America, and reviewed in publications including Sculpture Magazine, Resolve 40, FAME NY, Chicago Art and numerous other outlets. Upcoming reviews include ARTnews, dArt International, Artist Magazine, American Craft and Ceramic Review. Carter now devotes her time fully to furthering the careers of artists across the country, and working with institutions, galleries, and critics to create synergistic and interdependent solutions for success in today’s contemporary art world. She has booked over 700 one-person exhibitions for her clients at museums, art centers and better college and university galleries. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 11/11/11 | Free | View In iTunes |
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360 Brand Machine’s Kevin Smith Explains the Shift in the Consumer Landscape | Co-hosts Brad Forsythe & Ray Schilens interview Kevin Smith, Principal of 360 Brand Machine—an innovative strategic marketing boutique. Kevin has 20 years of diverse automotive experience spanning retail, product design and development, business strategy and brand communications. Kevin has held Senior Vice President Strategic Planning Director positions at both JWT and Campbell-Ewald—two of America’s largest brandcom/consulting agencies serving Ford Motor Company brands (Ford, Lincoln, Jaguar, Land Rover, Volvo and Mazda) and at GM, the Chevrolet brand. Kevin helped grow a brand skunkworks operation within JWT for client Ford Motor Company and led several deep dive product and brand studies assessing global strategic, brand and product issues where project work was regularly presented to Ford senior leadership. He has also done extensive work in the design and product marketing environment bringing product, consumer and competitive insights into the upstream vehicle development process for concept and production vehicles. Kevin has led award-winning studies at Ford/JWT and has written innovative brand communication platforms for two of the world’s biggest volume brands, Ford and Chevrolet. Kevin has also published op-ed columns in leading automotive and branding publications such as Automotive News and Advertising Age and has been a regular presenter on industry topics to national dealer conferences and other industry gatherings. Recently, he has pioneered the development of a new voice of the customer tool leveraging real time virtual reality technology to aid in the emerging area of consumer co-creation. Kevin is a passionate student of the industry and a lifelong car enthusiast. He is driven by discovering and innovating what’s next in strategic marketing and helping clients solve problems. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. Podcast available for download via iTunes | 11/4/11 | Free | View In iTunes |
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Online Marketing to Boomers Isn’t Your Father's Marketing Strategy | Co-hosts Brad Forsythe and Ray Schilens interview David Weigelt, co-author of Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement . The leading authorities on the mature markets online, David Weigelt is the co-founder and partner of Immersion Active, the only Internet marketing agency in the United States focused solely on the baby boomer and senior markets. David has worked in the online marketing industry since 1995, crafting his expertise in developing interactive marketing campaigns targeting boomers and seniors. David's strategic and creative direction leverages the agency's developmental approach to deliver sophisticated and engaging online experiences for older consumers. Both David and co-author Jonathan Boehman ensure that all of Immersion Active's campaigns yield meaningful and measurable results through strategic design and execution for clients like AARP, Del Webb, and Home Instead Senior Care. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. Podcast available for download via iTunes | 10/21/11 | Free | View In iTunes |
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Legendary Art Director George Lois Talks About His Upcoming Book "Damn Good Advice" PART II | Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S.Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA. A new book celebrating the MoMA installation was published by Assouline in March 2010. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.” | 10/14/11 | Free | View In iTunes |
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Author Brian Halligan Turns Your Online Approach Around From Pushing Messages Out to Pulling Customers In | Co-hosts Brad Forsythe and Ray Schilens interview Brian Halligan, co-author of INBOUND MARKETING: Get Found Using Google, Social Media and Blogs.He is also co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog,blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according toAdAge Magazine. Previously, Brian worked as a venture partner at Longworth Venture Capital and held senior sales and marketing roles at Groove Networks (acquired by Microsoft) and Parametric Technology Corporation. Holding an MBA from the MIT Sloan School of Management, Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit. He’s based in Cambridge, Massachusetts. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 10/7/11 | Free | View In iTunes |
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Are You Considerate of Your Customer's Time? Adrian Ott Says if Not, You’re Overlooking a Key Factor in Consumer Buying Decis | Co-Hosts Ray Schilens and Brad Forsythe interview Adrian Ott, author of The 24-Hour Customer. Ardian is also the CEO of Exponential Edge Inc was called “one of Silicon Valley’s most respected (if not the most respected) strategists” by Consulting Magazine. She is author of the forthcoming book, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy.As a consultant, she has worked with some of the most innovative Fortune 500 and start-up companies in the world to gain a market edge in today’s exponential economy. She writes a popular expert blog at Fast Company, and Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of N. California. Prior to founding Exponential Edge, she was an executive at HP for 15 years and was recognized in an annual report for infusing HP with “new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 9/23/11 | Free | View In iTunes |
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Legendary Art Director George Lois Talks About His Upcoming Book "Damn Good Advice" | Co-Hosts Brad TForsythe and Ray Schilens interview legendary Art Director George Lois. George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded America to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U.S.Senators: Jacob Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983. George Lois is the only person in the world inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as a subject of the Master Series at the School of Visual Arts. He is the author of George, be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (The Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults and wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, 2007), a roller coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on his Creation of The Big Idea (Assouline, 2008), a mind-boggling archeological dig revealing the influences on 100 of his Big Ideas. In 2008 the Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibit: George Lois: The Esquire Covers @ MoMA. A new book celebrating the MoMA installation was published by Assouline in March 2010. For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.” | 9/16/11 | Free | View In iTunes |
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Author and NY Times Columnist Randall Stross Talks About Everything On the Planet Related to Google | Co-hosts Brad Forsythe and Ray Schilens interivew Randall Stross, author of Planet Google. Randall also writes the New York Times column, “Digital Domain,” and is a professor of business at San Jose State University. He is the author of several books, including The Microsoft Way and eBoys. He lives in Burlingame, California. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. Podcast available for download via iTunes | 9/16/11 | Free | View In iTunes |
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Is Luxury Dead? Maybe Not According to Consultant Tim Arnold | Co-hosts Brad Forsythe and Ray Schilens interview Tim Arnold, consultant and founder of Possible 20. Arnold’s 35 years in the advertising and communications business defies definition. An agency president and multi-national board member; a regularly published columnist; a global account leader; a musician who’s produced numerous commercial tracks as well as the first GoDaddy.com Super Bowl TV commercial; director of global business development for a 135-office multi-national agency. He founded Possible 20 some twenty-five years ago to accommodate his consultancy work for agencies, start up businesses, corporations and entertainment companies. He likes to describe his day job, as he titled one of his most-responded to Adweek columns, “Making Stuff Happen.” Current media projects include: Producer, attached to “We Be Kings,” an independent feature-length film to be directed by Toby Hubner; promoting two syndicated television and web specials: BodyDoubles, a search for the world’s most stunning twins, and AIA’s Architect Challenge, a design competition among emerging professional architects (American Institute of Architecture). As Director, Business Development for DMB&B, where he also sat on the board, he led the agency out of nowhere into one of Adweek’s Top 10 new business performers; as President, McCann Amsteryard, he led that agency to its most profitable year to date; at D’Arcy, St. Louis, he wrote the strategy for and launched “This Bud’s for You,” and led that brand to record growth for 10 years; at Scali, McCabe, Sloves he led the Hertz business (yeah, OJ) and launched their #One Club Gold; he ran the Burger King business for J. Walter Thompson and later took DMB&B’s BK business from 3 to 28 countries. These many adventures provided Arnold with numerous experiences and stories, many of which he brought to his regular column for Adweek Magazine for three years; he continues to publish guest columns in both Adweek and Advertising Age, as well as on a political blog (www.fogcityjournal.com).He has a regular guest teaching assignment at the University of Missouri School of Journalism and has taught at the Miami Ad School and Columbia University. These are the many vantage points he brought to his latest effort for AdAge:“Is Luxury Dead?Maybe Not,” based on a ground-breaking study from Dwell Strategy + Research, San Francisco.According to survey respondents, “luxury” brands are no longer important to these “New Affluents,” or even relevant.Neither is over all “social status,” they say.As Arnold dug deeper he discovered some fascinating implications from this study that extend way beyond what most of us typically view as so-called wealthy consumers. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. Podcast available for download via iTunes | 8/19/11 | Free | View In iTunes |
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Hollywood Reporter Senior Editor Alex Ben Block Comments on Summer Releases, Oscars, Emmy’s, and the State of the Home Entert | Co-hosts Brad Forsythe and Ray Schilens interview Alex Ben Block, Senior Editor of The Hollywood Reporter. Award-winning entertainment industry journalist, author, commentator and talk show host Alex Ben Block is Senior Editor of The Hollywood Reporter and lead editor on the book, “George Lucas’s Blockbusting,” published to great acclaim in January 2010. Block is also show business historian for Hollywood Today and a regular contributor to The Advertising Show, a nationally syndicated radio program. Block is a popular public speaker, toastmaster, M.C. and moderator. His panels at the Paley Center for Media included one-on-one with Roseanne Barr, a look at Fox’s “Prison Break” and a dialogue about the image of Arabs on TV with producers of “24” and “Lost.” As Director of Programming, Block produced panels and created the first 3-D Day for The American Pavilion during the 2008 Cannes Film Festival. He’s moderated and participated in panels at numerous events, including Digital Hollywood, NATPE, Showest and the Hong Kong International Film Market.In an earlier tenure at the trade publication, Block was the Editor of The Hollywood Reporter for seven years. He launched the first weekly international edition, and the first online edition, while raising the standards of journalism. He was editor of the THR Cannes festival dailies in France six times. He went on to be founding Editor of TelevisionWeek, which he re-launched in print, and then redesigned on the web. He moderated the SRO TV Week Power Breakfast series and wrote a popular column about hot topics in TV. In addition, Block has been Associate Editor of Forbes Magazine, covering Hollywood, movie critic and entertainment editor in Miami, columnist and critic in Detroit as well as City Editor of the Los Angeles Herald Examiner. Block was Executive Director of the Los Angeles Press Club and remains an honorary board member. He organized a HerEx reunion as well as numerous panels, including one with the Annenberg School at USC - "Who Can Be Trusted? – A Seminar On Sourcing," sponsored by the New York Times and Discovery Networks. Block was Editor-in-Chief and VP of the internet company eStar.com. He wrote the books, “OUTFOXED: The Inside Story of America's Fourth Television Network," and the bestseller "The Legend of Bruce Lee." Block was a regular panelist for five years on KPCC-FM's "Call Sheet" and has been expert commentator on many news outlets including NPR's The Business, KPCC-FM's Air Talk, KNBC-TV, the Today Show, CNBC, CBS News, ABC News, NPR, NBC, O’Reilly on Fox, CNN and more. Block’s honors include three LA Press Club Awards for journalistic excellence, Hearst Awards, Crain Awards, a Detroit Press Club Award, a Will Rogers Foundation Award, the (RIM) Angel Award and the Journalism Award from the Caucus For Television Producers, Directors and Writers presented by CBS Chairman Leslie Moonves. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 8/12/11 | Free | View In iTunes |
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Publicist to the Stars Howard Bragman Shares the Limelight and Explains How to Draw Attention to Your Company, Your Social Caus | Co-hosts Brad Forsythe and Ray Schilens interview Howard Bragman, Author of Where’s My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve. Howard has been a communicator, educator, entrepreneur, writer and lecturer for more than two decades. Howard founded a strategic media and public relations agency, Fifteen Minutes, in 2005, which represents a broad yet focused client base in a diverse range of areas: personality, corporate entertainment, special events, consumer products, gay/lesbian market, media training and crisis management. He has media trained hundreds of people including actors, CEOs, physicians, elected officials and attorneys. Howard's book, Where's My Fifteen Minutes: Get Your Company, Your Cause, or Yourself the Recognition You Deserve, is set for release in January 2009. Published by The Penguin Group, the book contains insight and advice from Howard's years in the business of public relations, as well as accounts of his numerous experiences dealing with Hollywood celebrities and major corporations. In addition to founding Bragman Nyman Cafarelli Public Relations and Marketing (BNC) in 1989, Howard was also an adjunct professor of Public Relations at the University of Southern California’s Annenberg School for Communications for six years. He has been honored for his teaching excellence by his students and the University. Howard is a nationally respected crisis counselor and has provided litigation support for a significant number of high-profile cases and individuals. These include: Joseph Steffan who was kicked out of the US Naval Academy for his sexual orientation; The Lewinsky Family; and Sharon Smith in Smith v. Knoller, a high-profile civil rights and justice trial involving a tragic dog mauling death. He has written bylined articles for publications including: Advertising Age, The Advocate, The Los Angeles Times and Playboy. A frequent television guest on issues involving the entertainment industry and popular culture, Howard has appeared on local and network news programs more than 100 times including Oprah, The Today Show, CNN, ABC, CBS, NBC, MSNBC, CNBC, Fox and E, as well as in hundreds of national magazines and local newspapers. He has been a featured speaker for numerous groups including The US Conference of Mayors; The UJC Youth Congress; and many others. Howard Bragman was born and raised in Flint, Michigan and graduated with a B.A. from The University of Michigan, in Journalism and Psychology in 1978. Previous to starting his agency he was a vice president in the Chicago and Los Angeles offices of Burson-Marsteller Public Relations. He resides in Los Angeles with his partner, Chuck O'Donnell, a nationally-respected horse trainer, two dogs and a parrot. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. Podcast available for download via iTunes | 8/5/11 | Free | View In iTunes |
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18 |
Online Publishers Association's Pam Horan Weighs in on Portals, Ad Networks, Social Media, Measurement Standards and Other Hot | Co-hosts Brad Forsythe and Ray Schilens interview Pam Horan, President of the Online Publishers Association (OPA). Pam was appointed President of the OPA in June 2006 after having served as VP of Marketing and Membership for two years. Prior to joining the OPA, Pam worked at Zinio Systems Inc. where she was the vice president of marketing and oversaw the marketing and distribution partnerships for the digital magazine publishing system. Before her time at Zinio she served as the vice president of sales marketing at Women.com Networks, a leading consumer web site for women acquired by iVillage. Additionally, Pam has held numerous sales and marketing management positions for a variety of organizations including International Data Group (IDG), Pretty Good Privacy (PGP) and Symantec Corporation. Pam is a graduate of Boston College. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. Podcast available for download via iTunes | 7/29/11 | Free | View In iTunes |
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19 |
Former BusinessWeek Bureau Chief and Author Jay Greene Explains Why Design should be a Key Business Strategy | Co-Hosts Ray Schilens and Brad Forsythe interview Jay Greene, author of Design is How it Works. For more than two decades, Jay Greene has written about some of the most important companies, business trends and top executives in the world. From 2000 to 2009, he served as BusinessWeek’s Seattle bureau chief, overseeing the magazine’s coverage in the Pacific Northwest, which gave Greene the opportunity to cover design just as it was emerging as a one of the key business strategies of the 21st Century. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion. | 7/22/11 | Free | View In iTunes |
| Total: 19 Episodes |
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