The Business Beat
By Penguin Books
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Podcast Description
The Business Beat is an original audio program produced by Portfolio. Part of the Radio Room, a channel on Penguin's Video & Radio Network, the Business Beat provides access to and discussion with some today's most highly respected and influential business leaders. Look for our Podcast in the iTunes Music Store.
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1 |
Episode 15: The "WOW" Factor | In this episode of the Business Beat, Eric Meyers and Brooke Carey discover the "WOW" factor--what makes certain people and companies wow us, and how the rest of us can wow people every day. First, we ask our boss, Adrian Zackheim, about what wows him. Then, we talk to Guy Kawasaki, author of the New York Times bestseller ENCHANTMENT, who'll explain how to win over people in any situation. We also sit down with Zack O'Malley Greenberg, author of a new book on hip-hop artist Jay-Z who will talk about how the rapper has been able to wow us--both with his music and business skills. And of course, we'll talk to Jack Covert, founder and chairman of 800-CEO-READ about one of his favorite business books. | 5/24/11 | Free | View In iTunes |
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2 |
Episode 14: Who's In Charge Here? | In this episode of the Business Beat, Brooke Carey and Eric Meyers ask the question, "Who's in charge here?" and find out what it takes to be an effective manager. First, Portfolio President and Publisher Adrian Zackheim discuses his experiences in management. Then Governor Mike Huckabee, author of A Simple Government discusses the government's role in managing business. Next, Hank Gilman, author of You Can't Fire Everybody reveals his tips for effective management. And finally, Jack Covert of 800-CEO-READ explains how much your first impression in your new role matters, manager or otherwise. | 4/12/11 | Free | View In iTunes |
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3 |
Episode 13: My Way | In this episode of The Business Beat, Courtney Young and Laura Clark investigate the value of non-conformity and talk to some authors who take the road less traveled. First, Portfolio President and Publisher Adrian Zackheim discuses the value of non-conformity in business. Next, Josh Kaufman, author of THE PERSONAL MBA shares his alternate path to entrepreneurial success. Hugh MacLeod, author of IGNORE EVERYBODY and EVIL PLANS and blogger at gapingvoid.com, reveals the success of his own Evil Plan and finally, Jack Covert of 800-CEO-READ explains how managers can become great by considering the daily lives of their employees. | 3/15/11 | Free | View In iTunes |
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4 |
Episode 12: Teaming Up | On this episode of the Penguin Business Beat, Laura Clark and Courtney Young ask the experts how to build a great team. Portfolio President and Publisher Adrian Zackheim discusses some mighty author duos, and one of those duos, Paul Assaiante and James Zug, explore their approach to teamwork on and off the squash court, including a six year collaboration that resulted in their new book RUN TO THE ROAR. PERSONALITY POKER author Steve Shapiro explains how building a strong team is kind of like playing a good hand of poker, and Jack Covert of 800-CEO-READ shares one of his top picks for anyone who wants to lead a team. We also pay a visit to Perigee and Prentice Hall Editor Maria Gagliano, who shares a book that has helped her become a better editor and communicator. | 12/7/10 | Free | View In iTunes |
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5 |
Episode 11: We Have The Technology | Do you feel like technology controls your life? Do you get anxious if you spend a day without checking your email or wander out of service range with your iPhone? On this episode of the Business Beat, Laura Clark and Courtney Young look at the role technology plays in business and our lives. Can we wield it to do our will? Or are we actually just slaves to technology? As Wired founding editor Kevin Kelly argues in his new book, What Technology Wants, technology has its own agenda for us, whether we like it or not. But, as he explains in an interview with Courtney, this doesn't have to be a bad thing. Lisa Gansky, author of The Mesh and a serial entrepreneur, explains how we can make use of one particular new technological development for business gain. Adrian Zackheim, publisher and president of Penguin's business book imprint, Portfolio, discusses the role technology plays both in the content and the distribution of business books. Jack Covert of 800-CEO-READ shares one of the best books for understanding technological innovation, Crossing the Chasm by Geoffrey Moore. And a friend from Penguin operations stops by to share a book he uses to keep his department running smoothly. | 11/2/10 | Free | View In iTunes |
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Episode 10: Under Pressure | What does it take to excel under pressure? In this episode of the Penguin Business Beat, Courtney Young and Laura Clark seek advice and recommended reading for anyone who worries about choking when the stakes are high. Maria Bartiromo, host of CNBC's "Closing Bell" and author of The Weekend That Changed Wall Street, shares her insights from one of the highest-pressure moments of the financial crisis. New York Times columnist and author of Clutch, Paul Sullivan, names the five key traits for being clutch under pressure. 800-CEO-READ's Jack Covert shares insights from Never Give In! by Winston Churchill, his pick for this month from The 100 Best Business Books of All Time. And Adrian Zackheim, publisher and president of the Portfolio book imprint, lists some essential reading for anyone who deals with high-pressure situations. This month's episode includes a new segment, "Books at Work", where we ask one of our colleagues at Penguin to share a book that has helped them on the job. In our first installment, Viking publicist Gabrielle Gantz discusses Roy Peter Clark's Writing Tools. You may end up with a long reading list by the end of this episode, but as Paul Sullivan told us, one of the keys to excelling under pressure is being well prepared! | 9/21/10 | Free | View In iTunes |
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7 |
Episode 9: Rebooting | What do you do when you realize you're headed in the wrong direction, or maybe no direction at all? How do you start out again in the right direction? Laura Clark and Courtney Young ask some rebooting experts for the answers. Stan Slap, the author of Bury My Heart at Conference Room B, explains how managers can start leading in a whole new way, and get more satisfaction out of their jobs. Jack Covert of 800-CEO-READ, author of The 100 Best Business Books of All Time, discusses Andy Grove's rebooting moment at Intel from Only the Paranoid Survive. Don Tapscott, co-author of MacroWikinomics, explains why many business–and the whole world–are due for a big Ctrl+Alt+Delete. And Adrian Zackheim, publisher and president of Portfolio, discusses the power of business books about restarting and reinventing your job, life, or industry. | 8/17/10 | Free | View In iTunes |
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Episode 8: Friendly Competition | All businesses strive to gain a competitive advantage, be it by setting up barriers to entry, lowering prices, or adding new benefits to their products. In this episode of the Penguin Business Beat, Courtney Young and Laura Clark explore how to gain an edge on your competition by making personal connections. Portfolio President and Publisher Adrian Zackheim explains the importance of word of mouth in generating book sales. Pete Carroll, coach of the Seattle Seahawks and author of the book Win Forever, shares his method for connecting with his players and staff to build a competitive football program. Jack Covert of 800-CEO-READ shares Jeffrey Fox's insights on how to become a rainmaker by truly connecting with potential clients. And John Jantsch, author of The Referral Engine and Duct Tape Marketing, reveals his successful method for generating referrals from your business's customers. | 7/21/10 | Free | View In iTunes |
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Episode 7: Doing More with Less | A lot of businesses are struggling to do more with less these days: less money, less time, fewer resources. So on this episode of The Business Beat, Laura Clark and Courtney Young sought out experts in efficiency on how to get more bang for your buck. Portfolio Publisher and President Adrian Zackheim explains how book publishers use innovative methods to grab attention for books on ever shrinking marketing budgets. Dress for Success founder and Do Something CEO Nancy Lublin talks about her new book Zilch and what for-profit companies can learn from non-profit organizations. 800-CEO-READ's Jack Covert talks about the lessons of productivity and efficiency in Jason Jennings' book Less Is More. And Jill Konrath, author of Snap Selling, tells you how to make more sales to customers who have little time or patience. | 6/15/10 | Free | View In iTunes |
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Episode 6: Starting from Scratch | Succeeding in business usually requires being able to figure things out for yourself. So Courtney Young and Laura Clark sought out some excerpts at starting things from scratch. In this episode, Portfolio president and publisher Adrian Zackheim discusses the growing DIY movement and why it matters for business. Boing Boing co-founder and Make magazine editor Mark Frauenfelder, author of the new book Made by Hand, talks about his do-it-yourself adventures and how anyone can benefit from attempting to make things from scratch. Power Friending author Amber Mac provides some very useful advice for anyone who's trying to build up a strong social media presence–even if your're totally new to the space. And 800-CEO-READ's Jack Covert discusses a must-read book for anyone who wants to start a business: Guy Kawasaki's The Art of the Start. | 5/17/10 | Free | View In iTunes |
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11 |
Episode 5: Back to B(ee) School | This episode answers the questions that many new business school graduates are asking themselves: How can we maintain our ethical standards while succeeded in our careers? How do we continue our business education after graduation? What do we do with the rest of our lives? And does an MBA even matter these days? To answer these questions, co-hosts Courtney Young and Laura Clark brought in a panel of experts. Portfolio president and publisher Adrian Zackheim talks about the significance of an MBA in today's business climate. Peter Escher, co-author of The MBA Oath, discusses the efforts of a group of Harvard Business School graduates to bring ethics back to business. 800-CEO-READ's Jack Covert, author of The 100 Best Business Books of All Time, explains why everyone needs to read Po Bronson's What Should I Do With My Life. And Michael O'Malley, author of The Wisdom of Bees, shares some business lessons from an unexpected source. | 4/13/10 | Free | View In iTunes |
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12 |
Episode 4: Getting from Vision to Reality | On this month's Penguin Business Beat, Courtney Young and Laura Clark tackle how to more effectively get from having a good idea to actually making it happen. With so much work to do and so little time to do it, many great ideas remain just that: ideas. So how do we make more ideas into successful finish products? Laura and Courtney grill a number of experts on how to really get things done. Portfolio President and Publisher Adrian Zackheim shares his insights on how to turn an idea into a successful book. Scott Belsky, CEO of Behance and author of Making Ideas Happen, explains the importance of organization in the creative process. 800-CEO-READ's Jack Covert, author of the 100 Best Business Books of All Time, unlocks the secrets of David Allen's Getting Things Done. And Dan Roam, author of Unfolding the Napkin and Back of the Napkin, reminds us that a big part of getting from vision to reality is really understanding your vision—and drawing some simple pictures is a great place to start. | 3/9/10 | Free | View In iTunes |
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13 |
Episode 3: Generosity in a Time of Stinginess | With the economy stuck in the doldrums, unemployment rates hovering around ten percent, and retailers reporting dismal sales numbers, everyone is feeling the need to cut corners. But, as the guests on this month's podcast convincingly argue, in hard times it can actually pay to remain generous. We'll hear from Portfolio publisher Adrian Zackheim on the generous bookselling approaches of bestselling authors like Seth Godin. Podcast hosts Laura Clark and Courtney Young interview several authors who believe that your best value lies in what you give away, including Bob Burg, author of The Go-Giver and Go-Givers Sell More, on the true art of selling and 100 Best Business Books of All Time co-author and 800-CEO-READ President Jack Covert on the soul of service. And Harvey Mackay, author of Use Your Head to Get Your Foot in the Door, reveals how generosity could get you a new job. | 2/2/10 | Free | View In iTunes |
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14 |
Episode 2: The "Why" of Business Instead of the "What" | It's easy to focus on the "what" of business: what is happening, what to do about it, and what methods to use. But in the rush to get things done, we often fail to stop and ask an even more important question: why? In this episode, we bring you a discussion on the importance of purpose, a classic book with a more enlightened approach to management, and an expert's advice on why you need to get out of debt now, with a surefire plan for making it happen. | 10/30/09 | Free | View In iTunes |
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15 |
Episode 1: The Dark Side of American Business | There's no denying that these are dark times for American capitalism. Unemployment is alarmingly up, the markets--though recovering nicely at last--have been horribly down. And every day brings a new screaming headline about some new act of white color criminality, including by far the largest and most wide ranging investment fraud of all time. In this episode, we bring you the inside story on researching and writing about Bernie Madoff, publishing books during a recession, about a classic business book we can still learn from today, and practical advice about how to avoid crossing over to the dark side. | 9/30/09 | Free | View In iTunes |
| Total: 15 Episodes |
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