The BuzzBubble - Interviewing advertising icons » Podcast Feed
By Kevin Kelly @ BigBuzz
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Podcast Description
The Buzz Bubble - Where we pick the brains of great minds in advertising... a bigbuzz production BigBuzz CEO Kevin Kelly Interviews Advertising thought leaders like Alex Bogusky of Crispin Porter, Barry Wacksman of RGA, Guy Kawasaki. and more. Get a unique look into the most powerfully creative minds.
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1 |
ExplicitAlex Bogusky’s Keynote at Social Media Week New York CIty Part 3 on TheBuzzBubble – Solving Social Problems with Capitalism | In this final installment, Alex Bogusky wraps up his keynote speech from Social Media Week, expanding on the concepts of social entrepreneurship, community, and their relation to social media. He tells us a bit about the COMMON Pitch in Brooklyn, sharing a few of his favorite proposals to explain how they use the new, evolving concepts in capitalism to approach social problems and propose solutions. He talks about how the new generation of young entrepreneurs and professionals approach their careers, noting the value they place in staying true to their ideals. He shares his belief of the direction in which the world is going, how our needs as a society are changing, and how this new generation will help us adapt to meet those changing needs. | 5/16/12 | Free | View In iTunes |
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ExplicitAlex Bogusky’s Keynote at Social Media Week New York City Part 2 on The BuzzBubble – Collaboration, the Capitalist Revoluti | In the second part of his keynote speech from Social Media Week NYC, Alex Bogusky shares his thoughts on capitalism, the crisis it is facing, and the necessity of reversing direction and incorporating opposite energies. He speaks to the value of openness, sharing and collaboration, the importance of transparency and knowing what your money is supporting. We learn about how Alex fell in love with social entrepreneurship, which led him to create COMMON, the world’s first collaborative brand. Sharing the beginnings of the COMMON Pitch in Boulder, he tells us how people are coming together to Do S**t That Matters. | 5/8/12 | Free | View In iTunes |
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ExplicitAlex Bogusky’s Keynote at Social Media Week New York City Part 1 on The BuzzBubble | In this special installment of The BuzzBubble, we are treated to Alex Bogusky’s keynote at Social Media Week in New York City. In his speech, Alex shows us the earliest form of social media: writing on cardboard. We see some gems from his collection of signs he has purchased from homeless people, as he tells a narrative that links together this early form of communication, the new communication in social media, and the movements that have risen from it, proving that older forms of expression and physical gathering are not forgotten concepts. He examines the Occupy movement and, sharing his own experiences with big corporations alongside their messaging, explains some of the issues that face our society today. | 5/1/12 | Free | View In iTunes |
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ExplicitBuzzBubble Season 3 Teaser – Advertising Giants George Lois, Tony Hsieh & Alex Bogusky’s Common Pitch | In this special preview, catch a glimpse of just some of the great minds coming up this season on The BuzzBubble, such as advertising icon George Lois, Zappos CEO Tony Hsieh and the legendary Alex Bogusky. Sit tight and check back with us next week as we continue the season with Alex Bogusky and COMMON Pitch at Social Media Week in New York City. | 4/19/12 | Free | View In iTunes |
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ExplicitPeter Shankman Part 3 on The BuzzBubble – Getting to know Peter and The Buzz Round | Join us as we wrap up our interview with Peter Shankman on Part 3. In this installment, we get to know Peter a little better. We hear about his childhood career dreams, and how his position on the NASA Civilian Advisory board has gotten him close to them. He sheds some light on how he got started participating in triathlons, and shares his most daring hobby – skydiving. We spend some time picking Peter’s brain as we head into the Buzz Round, and even have a brief meet-and-greet with his cat. | 4/10/12 | Free | View In iTunes |
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ExplicitPeter Shankman Part 2 on The BuzzBubble – Outrageous PR Stunts and Service Culture | On this next installment of our interview with Peter Shankman, we touch on the central concepts of Peter’s two books. We discuss some daring PR moves, hear about stunts that Peter has been involved in, including the YooHoo garbage truck, and how the true value of these stunts lies in sharing and talking about them. While exploring our service culture, we talk about how the little things can make a big difference for your brand, and how much of a difference can be made in the way a bad situation is handled. We also learn Peter’s candid thoughts on one of social media’s new sensations, Pinterest. | 4/3/12 | Free | View In iTunes |
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ExplicitPeter Shankman Part 1 on The BuzzBubble – Focus on the audience you have | For our first season 3 interview, Kevin sits down with Peter Shankman, the author of “Can We Do That?” and “Customer Service: New Rules for a Social Media World”. Peter, who has been credited with re-inventing the art of networking, tells us the story of how he got his start as a founding editor of AOL News, the value of learning by doing in a trial by fire environment, and the importance of always taking the first meeting. He talks to us about the different worlds of social media, from big brands to small business, and the common ground in them all. While stressing the privilege of having an online following, he shares his thoughts on how to grow it by focusing on, catering to, and engaging the audience you already have. | 3/26/12 | Free | View In iTunes |
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ExplicitThe BuzzBubble Presents Amplify Social | The BuzzBubble kicks off season 3 with a special segment we call Amplify Social. Join Kevin as he chats with Joe Alexander of the Martin Agency, Nick Law of RGA, and Rich Silverstein of Goodby-Silverstein & Partners. In this special, we talk about the integration of social into all forms of media, and its role in amplifying the efficacy of all creative work. We look at both sides of the picture, from how brands approach social and perceive their own role, to how consumers receive and engage with brand messaging and what gives that messaging the value to be shared and even to become viral. Using some of the most successful campaigns as examples, we gain a deeper insight into where social media fits in the big picture and what makes amplification effective. | 3/20/12 | Free | View In iTunes |
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ExplicitChuck Porter Part 4 on The Buzzbubble – Getting to know Chuck and The Buzz Round | In the final part of our interview with Chuck Porter, we get to know a little more about Chuck while he finds himself in the “hot seat” as we enter The Buzz Round. | 12/23/11 | Free | View In iTunes |
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ExplicitChuck Porter Part 3 on The Buzzbubble – Insights Into The Big Brands | In part 3 Chuck talks about various ad campaigns. Such as Dominos’ “Pizza Turnaround”, the Microsoft ads with Bill Gates and Jerry Seinfeld, and the “Tender Crisp Bacon Cheddar Ranch” Burger King spots with Hootie and the Blowfish’s Darius Rucker and Brooke Burke. We also discuss women in the agency. | 12/19/11 | Free | View In iTunes |
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ExplicitChuck Porter Part 2 on The Buzzbubble – Chuck Brings The Porter Juju | Our conversation with Chuck Porter, Chairman of CP+B, continues. Chuck gives honest advice on how to make an agency great and talks more in depth about the “baby carrot” campaign, the relationship between client and advertising agency, and how to measure the success of a company. | 12/12/11 | Free | View In iTunes |
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ExplicitChuck Porter Part 1 on The Buzzbubble – How Chuck Got Into The Ad Business | We traveled to Coconut Grove, FL to sit with Chuck Porter the Chairman of CP+B. Part One opens with Chuck telling us about some embarrassing pitch stories such as Diet Rite Cola and Ricola. We also learn how Chuck gets into the ad business and what gets him excited to still be in the business today. Stay tuned for part 2. | 12/5/11 | Free | View In iTunes |
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13 |
ExplicitMike Sheldon Part 5 – The Tour of Deutsch Los Angeles | In part 5 we get a personal agency tour and an inside look at Deutsch Los Angeles by Chad Saul the EVP, Chief Marketing Officer. During the tour we get a special cameo by Mike Sheldon, Chad tells us all about the various clients Deutsch has, a look at different props from past TV spots, and Chad tells us about Deutsch’s involvement in Habitat for Humanity. Special thanks to Mike, Chad and the hole Deutsch LA team. | 10/21/11 | Free | View In iTunes |
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14 |
ExplicitKevin Kelly Interviewed on Boston’s WXBR Morning show | Kevin Kelly interviewed on Boston’s AM morning radio show, WBLX, talking about his agency BigBuzz Communications and the impact of social media and the digital age in advertising & marketing. | 9/14/11 | Free | View In iTunes |
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ExplicitMike Sheldon Part 4 – The Buzz-Round & learning more about Mike | Join us for part four of our interview with Mike Sheldon. In this episode, Mike takes a seat with us in the Buzz-Round. We’ll learn what type of music he likes – and what he doesn’t – find out his flavor preferences, and pick up some trivia not very many people know about Mike. Watch for all this and more on this episode of The BuzzBubble. | 9/7/11 | Free | View In iTunes |
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ExplicitMike Sheldon Part 3 – Deutsch’s Experiential Work & Getting to Know Mike | Join us on the BuzzBubble for part three of our conversation with Mike Sheldon of Deutsch LA. In this episode, Kevin and Mike talk about Deutsch’s experiential work with VW, HTC and Snapple. Mike shares his thoughts on agency culture, growth and Deutsch’s new Chief Creative Officer, Mark Hunter. We also take some time to get to know Mike a little better. | 8/16/11 | Free | View In iTunes |
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ExplicitMike Sheldon CEO of Deutsch LA Part 2 – Volkswagen Punch Buggy and HTC You campaigns | Check out part two of the new BuzzBubble episode with Mike Sheldon of Deutsch LA. Kevin and Mike talk about the VW “Slug Bug” ads as well as the HTC “You” campaign. Mike also discusses bringing Mobile, Search and Digital in house and how ideating with the entire agency has been a game changer. Find out his thoughts on the digital department and the culture of the agency where ideas flow through divisions. | 7/27/11 | Free | View In iTunes |
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ExplicitMike Sheldon CEO of Deutsch LA Part 1 – Volkswagen Little Darth & more | We traveled to Los Angeles to sit with Mike Sheldon CEO of Deutsch LA. Part One opens with Mike recapping how he got to where he is today and we chat abouts ome recent campaigns Deutsch LA is responsible for, such as the “Mini Darth Vader” Volkswagen commercials that aired during the superbowl, The “I Exist Support Group” Dr. Pepper TV commercials, as well as the Kevin Butler Playstation commercials with Best Buy. Tune and and stay tuned for part 2. | 7/17/11 | Free | View In iTunes |
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ExplicitRich Silverstein Part 6 – A personal Agency Tour of Goodby Silverstein & Partners | In this final part Rich gives us a personal agency tour and an inside look at Goodby Silverstein & Partners, top to bottom including a cameo by Jeff Goodby and his magic beans. And get a rare look at one of Rich’s most prized awards, the Hal Riney annual award for work that generally seems ok. Thanks to Rich, Jeff and the entire GSP team. | 6/1/11 | Free | View In iTunes |
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ExplicitRich Silverstein Part 5 – Good to Great Ideas & Getting to Know Rich | We discuss how a good idea gets better, and why NOT to use t**d polish. Have Rich and Jeff changed AT ALL in 20 years? Find out... | 5/15/11 | Free | View In iTunes |
| Total: 20 Episodes |
Customer Reviews
MUST subscribe to this if you are in advertising
this guy gets the best people in advertising today. From Crisping and Bogusky, to RGA and wacksman, he is interviewin the TOP people in our industry, and they open up and Kevin gets them to give us an inside look at their approach and their entire agency. MUST LISTEN for all. Subscribe now!
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