The Magalog Guy
By Mike Klassen - The Magalog Guy
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Podcast Description
Mike Klassen, The Magalog Guy, is a direct market graphic designer specializing in magalog layout and design. In addition to working with clients across North America, Klassen has taught copywriting and design at the college level and at nationally-recognized direct market bootcamps. His articles and advice on marketing and design have appeared in Print Professional Magazine, Home Business Magazine, Inside Freelance Design, and marketing and design-related blogs. Find out more about The Magalog Guy, and get a free copy of his book about magalog marketing at: http://www.magalogguy.com
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2 New Podcasts and the Future of This Podcast | This podcast is continuing under a new name: Increase Sales and Build Deeper Connections. I'll also tell you about a new podcast I'm doing with Traci Hayner Vanover: The Neanderthal Marketing Radio Show. Both are dedicated to helping small businesses achieve better results. To subscribe to these new podcasts, please do a search in iTunes on both titles, or on my name: Mike Klassen If you prefer, here are the links: http://itunes.apple.com/us/podcast/increase-sales-build-deeper/id438542464 http://itunes.apple.com/us/podcast/neanderthal-marketing/id427359394 | 5/20/11 | Free | View In iTunes |
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6 Design Tips To Save Your DIY Marketing Material From Disaster | Ideally, you'd use a professional to lay out your marketing material. But that's not always possible. Today I want to give you six tips to save your do-it-yourself marketing material layouts from disaster. | 4/17/11 | Free | View In iTunes |
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The Most Important Element of a Direct Mail Campaign | Today I want to give you my opinion on one of the most common questions in direct marketing: What's the most important element when it comes to creating effective direct mail? | 4/3/11 | Free | View In iTunes |
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8 Tips For Effective Order Forms | Countless promotions have been sunk by order form problems. In many cases, those problems could have been easily avoided. While we could spend hours talking about how to create successful order forms, here are eight easy tips to keep in mind if you're designing your own order forms. | 3/27/11 | Free | View In iTunes |
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10 Reasons Your Business Should Have A Podcast | Revisiting and expanding on a topic I covered last year, I'm even more convinced that podcasting should be part of your small-business marketing arsenal. Today I share 10 reasons why. | 3/20/11 | Free | View In iTunes |
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Putting Your Blog on the Amazon Kindle | Did you know you can have your blog available on the Amazon Kindle for free? Mine is now available and today I share what I've learned so far about the process and why your blog should be on Amazon, too. Links: My blog on Amazon: http://www.amazon.com/The-Magalog-Guys-MagaBlog/dp/B004PLNFWA Kindle Publishing for Blogs: http://kindlepublishing.amazon.com/ The Magalog Guy on Facebook: http://www.facebook.com/pages/The-Magalog-Guy/175450507182 Contact me to talk about marketing your content: http://magalogguy.com/contact/ | 3/6/11 | Free | View In iTunes |
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3 Easily Avoided Mistakes Companies Make with Magalogs | With the investment that goes into a magalog, you don't want it to fail. While there are lots of variables that go into the success of your magalog, here are three mistakes that I often see companies make, but are easily avoided. (And two of the three ideas can apply to any type of printed marketing material.) | 2/27/11 | Free | View In iTunes |
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5 Keys to Successful Social Networking | Today, Bonnie Parrish-Kell of Dancing Rabbits Communications joins me to talk about social media networking and etiquette. As part of our chat, Bonnie covers the five keys to successful social networking for today’s businesses. We also cover how to deal with people who seem intent on taking shots at you in public through social media channels. You can find Bonnie through her website at: http://dancingrabbits.com | 2/20/11 | Free | View In iTunes |
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An Example Of Wasted Envelope Teaser Copy | A challenge for marketers trying to reach people through the mail is getting them to open the envelope. After all, if the envelope isn't opened, it doesn't matter how strong the copy is for your sales letter, brochure, or whatever it is you're mailing. Envelope teaser copy can help. But as I explain today, it's possible for great teaser copy to be wasted. | 2/13/11 | Free | View In iTunes |
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7 Ways To Be A Great Radio Guest | Between traditional radio, Internet radio, and podcasts, there are many opportunities to be a guest and share your expertise while getting some free publicity. Today I share seven ways you can be the type of guest that radio hosts love to interview. By the way, here's a site that matches people who need guests with people who want to be guests: http://www.radioguestlist.com/ | 2/6/11 | Free | View In iTunes |
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Marketing and Branding Principles That Make Sense | Briefly stated, I was horrible about putting together any ideas about marketing and branding when I started my business. I was from the "make it up as you go along" school. I learned along the way, but I would have progressed faster if I had known Jay Ehret from TheMarketingSpot.com when I started. Jay is my guest on this episode. And even if you think you've got it all figured out, Jay has some solid advice to help ensure you're putting out a memorable and consistent message to your customers and prospects. | 1/28/11 | Free | View In iTunes |
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Why You Should Keep Blog Article Titles Concise | While you could say the #1 goal of a blog article is to get the reader to take some type of action, I would argue that an even greater goal is to get people to actually read the article in the first place. While I don't always succeed myself, I want to share why we should all strive to keep article titles concise. | 1/23/11 | Free | View In iTunes |
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The Value of a Second Opinion | A story about my most difficult client. And the benefits of a second opinion on your marketing material. | 1/16/11 | Free | View In iTunes |
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The Power of Content to Attract More People to Your Business | This is one of my favorite topics because it can have such a positive impact on a business: Content Marketing. I've brought in an expert to lead you in the right direction, Christine Whittemore of Simple Marketing Now. Among the topics we cover is why content marketing is so important to a business today. But that's just one of many topics we cover to get you off on the right foot if content marketing is a new idea for you. And if you think you don't have enough ideas for content marketing, Christine will point out why that's probably far from the truth. It's just a matter of being aware of what's available to you. Learn more from Christine at any of her sties: Simple Marketing Now - http://SimpleMarketingNow.com Simple Marketing Blog - http://SimpleMarketingBlog.com Flooring The Consumer - http://FlooringTheConsumer.com | 1/9/11 | Free | View In iTunes |
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How To Be A Great Client | An article by Seth Godin prompted today's comments about how you evaluate what your designer is doing on your marketing material. | 1/1/11 | Free | View In iTunes |
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Why Magalogs Shouldn’t Be Your Only Marketing Vehicle | Today, a quick word about not depending on only one type of marketing vehicle. Even the most powerful and effective marketing tool should not be the only way you reach out to customers and prospects. | 12/13/10 | Free | View In iTunes |
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Be Careful Using Stock Photos for Testimonials | Using stock photos for customer testimonials is a common practice in direct marketing. But if you're not careful, it can get you in legal trouble. Today I discuss the potential problem using stock photo models for testimonials, and how to avoid it. | 11/28/10 | Free | View In iTunes |
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4 Reasons For Finding A Freelance Designer Before You Need One | There's nothing quite like the stress of being under a deadline and needing to find a designer (or copywriter) at the last minute. Today I talk about why it's in your best interest to talk to potential creative partners before you need them, even if you already have a team in place. | 11/16/10 | Free | View In iTunes |
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Leveraging Your Ideal Keywords | Years ago I learned a valuable marketing lesson that far too many businesses overlook. Applying that lesson forever changed how I market myself and how I'm positioned in my industry. It's a lesson you can easily apply to your business, too. | 10/16/10 | Free | View In iTunes |
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Why Print Marketing Still Matters | Many businesses are finding that ignoring print as part of their marketing and sales effort is causing them to miss out on potential sales. | 10/10/10 | Free | View In iTunes |
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How To Reduce Printing Costs - Tom Therrien Interview | It can be a challenge to get the best printing price for your marketing projects. Toss in the maze of mailing regulations and you've really got your hands full. In this interview, I talk with Tom Therrien of Go2 Print Media Group about working with a print broker to get the best price, and things you should be aware of before printing and mailing your marketing material. Go2 Print Media Group: http://go2printmediagroup.com/ | 9/12/10 | Free | View In iTunes |
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5 Reasons Your Business Should Be On iTunes | It might seem like an odd idea to start an iTunes podcast for your business. After all, isn't iTunes mainly about music, movies, and television? But it's not as odd as you might think. In this episode, I share five reasons why you should consider it. | 9/5/10 | Free | View In iTunes |
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Leveraging Publicity - Interview with Promo Diva Traci Hayner Vanover | The Promo Diva, Traci Hayner Vanover, joins me to talk about properly using publicity to attract people to your business. Traci gives us lots of great information that we can put to use immediately. Sites mentioned in this episode: Promo Diva (http://promodiva.com/), Entrepreneur & Self-Employed Business Journal (http://esbjournal.com/), Blogger LinkUp (http://www.bloggerlinkup.com/), Help A Reporter Out (http://www.helpareporter.com/), Reporter Connection (http://www.reporterconnection.com/) | 8/25/10 | Free | View In iTunes |
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What Is A Slim Jim? | In the past, I've defined Magalogs and Bookalogs. Today, I talk about the Slim Jim. Here are the links I reference in this podcast: Boosting Response and Revenue with Magalogs webinar (Includes pages from the Oprah Winfrey Slim Jim): http://magalogguy.com/webinars/ Complete Slim Jim example: http://issuu.com/magalogguy For more information about what I do, my free project consultation by phone, and free magalog and marketing downloads visit: http://www.magalogguy.com | 8/22/10 | Free | View In iTunes |
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What Marketers Can Learn From The Next Food Network Star | Today I want to share with you a very basic, yet powerful lesson I learned from a TV show that I believe all marketers should follow. | 8/8/10 | Free | View In iTunes |
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Is Your Designer Pricing Your Project Fairly? | Is your freelance designer (or copywriter) quoting you prices based on what a project is called, or based on the work involved? If it's the former, it could be costing you more than it should. | 8/1/10 | Free | View In iTunes |
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What is a Bookalog? | Magalogs have a few variations, one of which is the Bookalog. Discover what a Bookalog is and how you might use it in your marketing mix. | 7/18/10 | Free | View In iTunes |
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28 |
Magalog Marketing 101 with Heidi Richards Mooney | It was my pleasure to talk with author and entrepreneur Heidi Richards Mooney for her interview series. She asked great questions for people who are new to magalogs. Think of this interview as Magalog Marketing 101. Mooney is the author of Quirky Marketing Calendar. You can learn more about her and her book at: quirkymarketingcalendar.com | 7/11/10 | Free | View In iTunes |
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29 |
Gaining a Competitive Edge By Explaining the Why | Do prospects and clients care about you, or just your product or service? If you think they just care about your product or service, you could be driving potential sales to your competitors. Today, I explain why the "Why" is so important. | 7/4/10 | Free | View In iTunes |
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30 |
How Much Does A Magalog Cost? | How much it costs to design a magalog is a common question. So today I outline the variables that go into determining a price. If you'd like like to talk about potential projects, take advantage of my free project consultation by phone. You can find out more, and download free sales and marketing resources, at: http://www.magalogguy.com | 6/28/10 | Free | View In iTunes |
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31 |
Interview with Alternative Health Copywriter Eileen Coale | Without solid copy, your marketing material is headed for failure. And that's especially true with magalog copy. Copywriter Eileen Coale tells us what has to be in place for a great magalog that will boost sales and make prospecting more efficient. If you've never worked with a freelance copywriter for your marketing material, you'll discover what the process is like and what you should expect. To learn more about Eileen and her copywriting services, visit: http://www.thenaturalhealthcopywriter.com/ | 5/31/10 | Free | View In iTunes |
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The Power of Passion in Business Interview | I had the privilege of being interviewed by Life and Business Coach Bill Gluth who hosts The Power of Passion in Business audio series. The Power of Passion in Business series was created to provide ideas and inspiration on how powerful and effective passion is when used as a value-sharing, business-building/sales and marketing element. In this interview with Gluth, we talk about how my passion for design and helping people is integrated into my business. To learn more about Bill Gluth and his Power of Passion in Business series, visit: www.powerofpassioninbusiness.com | 5/24/10 | Free | View In iTunes |
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33 |
Stephen Colbert Mocks My Magalog Client | A magalog client of mine, Solutions From Science, got some "undivided attention" on The Colbert Report. Colbert was making fun of the company's Survival Seed Bank television commercial. What would you do if your product or service was the target of publicity like this? In this podcast, I'll tell you what happened with Solutions From Science and what you can learn from it. | 5/4/10 | Free | View In iTunes |
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Why I Sometimes Steer Clients Away From Magalogs | Sometimes a magalog isn't the best choice as a marketing vehicle. Today I explain why I sometimes recommend people avoid a magalog... at least for the moment. | 4/18/10 | Free | View In iTunes |
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35 |
What is a Magalog? | What is a magalog? And more important, how can it be a successful marketing tool for you? In this episode, I introduce you to magalogs and give you an idea of why they're such a powerful marketing tool. | 4/5/10 | Free | View In iTunes |
| Total: 35 Episodes |
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- Category: Management & Marketing
- Language: English
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