Online Marketing and Communications
By Jon Buscall
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Podcast Description
Jon Buscall from Jontus Media on how to get the most out of online marketing and communications to help you grow your business.
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CleanStrategic Content Marketing | Are you wasting your time with untargeted content ? Blogging for the sake of it? This show looks at how to blog more effectively. Feedback: If you have a comment about the show or any questions about online marketing and communications you can, just send me a tweet on: twitter.com/jonbuscall email: jonbuscall@gmail.com or leave a comment in the blog post that goes along with this episode. You’ll also find us on Facebook at facebook.com/jontusmedia Remember you can subscribe to the podcast on itunes (or the Blackberry network) and get every new episode free ! If you like the show, I’d be delighted if you gave us a review on iTunes or a shout out on Twitter. If you’d like help with your online marketing strategy, communications or content creation, please contact me at jontusmedia.com/contact Recorded February 4, 2012 | 2/4/12 | Free | View In iTunes |
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Clean360 Degree Guerilla Marketing | Recorded January 16, 2012, Stockholm, Sweden I was a bit concussed when I recorded this after a bad fall a few days earlier. It wasn't until I went to the hospital after recording this that I realised I should have been taking it easy. The ideas are there but I could have been clearer perhaps. Oh, and by the way, I'm fine now. Very best wishes, Jon Feedback: Twitter.com/jonbuscall Email: jonbuscall@gmail.com Facebook.com/jontusmedia www.jontusmedia.com Jontus Media – for practical help and advice with all your online marketing and communication needs. | 1/17/12 | Free | View In iTunes |
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CleanThe Secret to Successful Landing Pages | Recorded Stockholm January 4, 2012 If you have a comment about the show or any questions about online marketing and communications you can, just send me a tweet on: twitter.com/jonbuscall email: jonbuscall@gmail.com or leave a comment in the blog post that goes along with this episode. You’ll also find us on Facebook at facebook.com/jontusmedia Remember you can subscribe to the podcast on itunes (or the Blackberry network) and get every new episode free ! If you like the show, I’d be delighted if you gave us a review on iTunes or a shout out on Twitter. If you’d like help with your online marketing strategy, communications or content creation, please contact me at jontusmedia.com/contact | 1/5/12 | Free | View In iTunes |
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CleanUsing Video to Achieve Your Business Goals | Are you using YouTube to connect with customers and prospects ? This episode looks at how to create videos that help get the right message across and help you grow your business. If you have a comment about the show or any questions about online marketing and communications you can, just send me a tweet on: twitter.com/jonbuscall email: jonbuscall@gmail.com Remember you can subscribe to the podcast on itunes (or the Blackberry network) and get every new episode free ! If you like the show, I’d be delighted if you gave us a review on iTunes or a shout out on Twitter. If you’d like help with your online marketing strategy, communications or content creation, please contact me at jontusmedia.com/contact | 12/15/11 | Free | View In iTunes |
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Clean6 Tips to Write a Better Business Blog | 1) Be on topic No matter what you do, even before we talk about the nuts and bolts of writing, your blog should be highly focused. It should be consistent with your topic and not wander off down a variety of garden paths. Regular posts on topic will teach visitors just what your blog is all about. They’ll come to expect the focus of your blog and more than the slightest, most occasional variation could drive them away. What’s more the overall tone of your blog should also be consistently on topic. Don’t be super cynical the next day to be friendly and conversational the next and then super scholarly. Readers won’t know what to expect. 2) Write for a friend, not a college professor. Because I have a PHD and a stack of years in academia I know I have a liking for jargon. So I have to force myself to be more conversational when blogging. Just as it’s important to get the tone right of your university assignments, it’s vital you don’t send people away with the wrong kind of tone on your blog. Typically, long words, overly formal phrasing switches people off because we tend to skim when reading on the web. If you think of a blog post as the start of a conversation, you’re more likely to engage your readers too. Sure, even if you’re providing a tutorial or crucial information, you can still elicit questions – I mean, ask your readers questions – to invite them into the conversation. 3) Keep it simple, keep it sweet. One of the most successful kind of posts on my own site tend to be list posts. Although I often think when I’ve finished writing them that perhaps they’re a tad throwaway, it seems readers like to skim through short-ish posts. For SEO purposes you need to have about 350-400 words to a post but there’s not much need to go on and on and on. Sure, there will always be those folks who read on but it’s very typical that people read just above the fold or click away if their attention span wains. I think the golden rule is one topic per post. If you’ve got plenty to say, try breaking it up into a couple of posts or a series of posts on say, How to maximize your use of Twitter. 4) Write for your target audience British novelist Jonathan Swift once wrote about knowing as much about your reader as possible. The same goes for successful business blogging. The more you know, the better you can target your audience with meaningful content. Sure, it can be good to throw them a curve ball occasionally, but providing the kind of content that is valuable to your audience is exactly what will keep them coming back for more. If you struggle to know your ideal audience, I’d recommend sitting down with a cup of tea or coffee, or whatever’s your poison, and a notebook. Think through every possible thing about your ideal blog visitor. Write down a stack of questions and then answer them. What kind of music do they like? What sites do they think are attractive? How much are they willing to spend? How long do they spend on your site? The more you know your audience, the better you’ll target your content. And that will mean better results. 5) Optimize your content for the screen Using lists and bullet points is a great way for communicating key info on a blog. Long paragraphs, like long posts, tend to deter readers. The easier it is for them to skim through the page and pick up the key information the better. The use of sub-headings also serve to make it easier to read and dip into posts. Sub-headings aren’t just about making the text easier to read though. Th | 12/8/11 | Free | View In iTunes |
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Clean7 Ways to Measure Digital Marketing Success | If you're struggling with your blog or just getting started, there are a number of key metrics you can follow to make key strategicv decisions. This episode of the show looks at what you should be tracking to optimise your digital marketing with your business blog. | 12/1/11 | Free | View In iTunes |
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CleanHow to Juggle Your Job & Digital Marketing | Rich Silverman, from Rain Rich Sprinklers at www.rainrich.com, got in touch about juggling social media: He writes: I have a small business and besides running the business keeping up with writing blogs, tweets, facebook, etc is very time consuming and I lose consistency of posting. Also, the timing is important as my work is seasonal and I have to post articles and photos “on time”. What is the best way to manage all of this? In this show I look at how you can use strategic planning to juggle your social media marketing and content marketing with your full-time job. If you have a comment about the show or any questions about online marketing and communications you can, just send me a tweet on: twitter.com/jonbuscall email: jonbuscall@gmail.com or leave a comment in the blog post that goes along with this episode. You’ll also find us on Facebook at facebook.com/jontusmedia Remember you can subscribe to the podcast on itunes (or the Blackberry network) and get every new episode free ! If you like the show, I’d be delighted if you gave us a review on iTunes or a shout out on Twitter. If you’d like help with your online marketing strategy, communications or content creation, please contact me at jontusmedia.com/contact | 11/17/11 | Free | View In iTunes |
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CleanThe Why and How of Digital Marketing | It's all very well wanting to use digital marketing with your business; however, you've got to know why ! This episode looks at the significance of knowing your target audience, your unique key value proposition and how to put it together with content marketing. Feedback: If you have a comment about the show or any questions about online marketing and communications you can, just send me a tweet on: twitter.com/jonbuscall email: jonbuscall@gmail.com or leave a comment in the blog post that goes along with this episode. You’ll also find us on Facebook at facebook.com/jontusmedia Remember you can subscribe to the podcast on itunes (or the Blackberry network) and get every new episode free ! If you like the show, I’d be delighted if you gave us a review on iTunes or a shout out on Twitter. If you’d like help with your online marketing strategy, communications or content creation, please contact me at jontusmedia.com/contact | 11/3/11 | Free | View In iTunes |
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CleanWhen it's OK NOT to blog | Feedback: If you have a comment about the show or any questions about online marketing and communications you can, just send me a tweet on: twitter.com/jonbuscall email: jonbuscall@gmail.com or leave a comment in the blog post that goes along with this episode. You’ll also find us on Facebook at facebook.com/jontusmedia Remember you can subscribe to the podcast on itunes (or the Blackberry network) and get every new episode free ! If you like the show, I’d be delighted if you gave us a review on iTunes or a shout out on Twitter. If you’d like help with your online marketing strategy, communications or content creation, please contact me at jontusmedia.com/contact | 10/18/11 | Free | View In iTunes |
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CleanBe Unique Like Steve Jobs | Steve Jobs could teach us all a lot about how to market our businesses | 10/10/11 | Free | View In iTunes |
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CleanDealing with Failure | Online marketing campaigns go wrong sometimes. Here's how to survive. | 9/26/11 | Free | View In iTunes |
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CleanDirect Response Social Media | An interview with Robert Dempsey | 9/15/11 | Free | View In iTunes |
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CleanSocial Media Best Practice | Jayme Soulati joins the show again to talk about getting the most out of Twitter and social media. | 9/9/11 | Free | View In iTunes |
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CleanVirtual Assistants Can Help You Grow | An interview with Sarah MacGregor, AKA Smac to the Rescue! | 9/2/11 | Free | View In iTunes |
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CleanGo Digital or Your Business Will Fail | Business is changing. Stores are failing. Join the digitial ecosystemet to grow your business. | 8/26/11 | Free | View In iTunes |
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CleanOnline Social Visibility | Where should you hang out online? Why? And who should you be if you're trying to grow your business? | 8/19/11 | Free | View In iTunes |
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CleanSocial Media Overload | -- | 8/11/11 | Free | View In iTunes |
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CleanIs Your Marketing Magical? | What are you doing to ensure you stand out from the crowd online? Visit Jontus Media for complete show notes. | 8/2/11 | Free | View In iTunes |
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Clean7 Ways You’re Failing to Achieve Your Business Goals Online | This week's show looks at the 7 key features of online communications that you need to implement to breathe new life into your marketing mix. Find out more at www.jontusmedia.com | 6/30/11 | Free | View In iTunes |
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CleanOnline Marketing Success Means Going Offline | Get out and talk to people. Preferably at conferences, symposia and training events. Giving presentations is a brilliant way to show your skills and convey a sense of who you really are. This is a vital component of getting people to your sales funnel. Find out more at www.jontusmedia.com/23 Episode 23 | 6/16/11 | Free | View In iTunes |
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CleanAn Interview with Leo Widrich from Buffer | For full show notes please visit: An interview with Leo Widrich | 6/6/11 | Free | View In iTunes |
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CleanHow to Get to that First Podcast | An interview with James Royal Lawson about launching your first podcast. Full show notes are here. | 6/1/11 | Free | View In iTunes |
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CleanProductivity | For full show notes please visit Jontus Media | 5/23/11 | Free | View In iTunes |
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CleanJayme Soulati talks Twitter for SMBs | For full show notes please visit Jontus Media.com | 4/29/11 | Free | View In iTunes |
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CleanBuying a webdesign | For full show notes visit JontusMedia.com | 4/19/11 | Free | View In iTunes |
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CleanAn Interview With Victoria Tomlinson | Jon Buscall talks to Victoria Tomlinson about her new Ebook Why You Can't Ignore Social Media in Business. For full show notes please visit The Online Mareting & Communications Podcast | 4/4/11 | Free | View In iTunes |
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Clean5 Critical Things You MUST Ask Your Web designer | In this week's podcast I talk about 5 critical things to discuss with a prospective web designer – particularly if you're a solo entrepreneur or consultant: Business goals Conversion strategies SEO Back-ups, performance optimization Google Analytics (data) For full show notes please visit: Episode 16 | 3/28/11 | Free | View In iTunes |
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CleanIs your business embracing video? | In this episode of the Online Marketing and Communications podcast I talk to Sharon Cain, MD of British PR agency Quest PR. For full show notes please check out the Jontus Media website. | 3/10/11 | Free | View In iTunes |
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CleanDeveloping a Content Marketing Schedule | For full show notes head over to: www.jontusmedia.com/content-marketing-schedule/ | 2/20/11 | Free | View In iTunes |
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CleanYour Business Should Use YouTube | Episode 13 is all about using YouTube. For full show notes please visit: www.jontusmedia.com | 2/11/11 | Free | View In iTunes |
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CleanSocial Media Workflow | For full show notes please visit www.jontusmedia.com/social-media-work-flow | 2/2/11 | Free | View In iTunes |
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CleanOnline Communications in 2011 | p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Lucida Grande'} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Lucida Grande'; min-height: 13.0px} Recorded January 12, 2011 in Stockholm, Sweden. This week Jon looks at what happened to Twitter, blogs and Facebook in 2010 and where online communications and marketing are going in 2011. Links: Brain Solis on Twitter http://www.briansolis.com/2011/01/in-social-media-failing-to-plan-is-planning-to-fail/ Jon on corporate blogs: http://jontusmedia.com/corporate-blogs-have-lost-their-mojo/ Jon Buscall Twitter.com/jonbuscall www.jontusmedia.com jonbuscall@gmail.com | 1/12/11 | Free | View In iTunes |
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Clean7 Signs You Might Need a Content Creator | Episode 10 looks at how a professional content creator can increase the success of your online content marketing. Contact Jon Buscall at Jontus Media to discuss how creative content can help you. | 10/10/10 | Free | View In iTunes |
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CleanManaging a Crisis With Social Media | Recorded on Friday September 17, 2010 in Stockholm, Sweden using a Röde Podcaster and SoundStudio. In this show I look at how social media monitoring is an important tool for dealing with online crises. Case studies mentioned in the show include the Dominos Pizza incident, where employees picked their nose and added it to the pizza, as well as the recent Nestle / Green Peace Facebook Stand-Off. For more on crisis management and social media see: http://jontusmedia.com/how-handle-bad-online-publicity/ http://jontusmedia.com/crisis-management-social-media/ | 9/20/10 | Free | View In iTunes |
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CleanThe Future's Bright, The Future's Social | An interview with Annelie Näs. In this episode we talk about: social media networking personal branding and the dangers as well as the benefits of social media profiles | 9/1/10 | Free | View In iTunes |
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CleanTalking Web Marketing with James Royal-Lawson | I met up with Stockholm-based web communication consultant James Royal-Lawson this week to chat about: web marketing content management systems design versus usability and using Google to your advantage. James admits he has been "doing web-stuff since before it was web-stuff...experimenting and working with online communication since the first time I heard a modem carrier tone in June 1986". It was great to talk to James and I think you'll find his enthusiasm for web communication shines through this podcast Follow James on Twitter or check out his website Beantin.se | 8/20/10 | Free | View In iTunes |
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CleanTalking Social Media with Anders Sporring #6 | I met up with social media facilitator Anders Sporring last Friday at Café Anglais in downtown Stockholm. Over coffee we talked about: social media marketing Facebook Charity 2.0 and our concerns about Apps. You can follow Anders on Twitter. Check out Anders's blog - Sporrings Social Media Here are links to the sites mentioned during the podcast: Worksnug Concerts For Change Social Media Club - Chapter Support Association - Sweden / Sverige Superbrands blog | 8/9/10 | Free | View In iTunes |
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CleanThe One About Podcasting #5 | It's summertime here in Stockholm and I've been using a few days to play with some new podcasting equipment that I bought: a Hell Pr 40 microphone and a Soundcraft ERm mixer. Episode #5 is all about why I invested in (rather) expensive equipment despite only having produced four podcasts hitherto, and why businesses should be podcasting. I talk about the need to show – and not just tell – in business, getting involved in podcast interviews even if you don't have a podcast, and some of the great podcasters out there who've helped me on my podcasting journey with the advice and help they put out into the community. So thanks: Cliff Ravenscraft – the Podcast Answerman Podcast Shel Holtz - audio recording with a mix-minus video and the For Immediate Release Podcast Daniel Lewis - The Audacity to Podcast Podcasters' Emporium Podcast In this episode I also mention Michelle Tripp's Brandforward Top 10 Podcast. Finally, in response to a reader question about WP Themes I discuss the merits of the Thesis and Headway themes. Check out my online communications and internet marketing blog. | 7/19/10 | Free | View In iTunes |
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CleanBlog Design and B2B Blogging #4 | Episode #4 of the Online Communications Podcast from Stockholm, Sweden is sponsored by online content provider Jontus Media – Content: Blog design How is your sidebar working for you? What Google Analytics can tell you about your design Summer blogging - How to get the most out of the summer whilst people are away from their computers. Related post: Business Blog Tips: Is Your Business Blog Like a Bad Blind Date? | 6/14/10 | Free | View In iTunes |
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CleanThe One About Copywriting #3 | Episode #3 of the Online Communications Podcast from Stockholm, Sweden, was recorded "live" instead of following a script as episodes #1 and #2. The inspiration for this comes from listening to Podcast Answer Man, Cliff J. Ravenscraft. Content: How I learned a lot about podcasting Why copywriting can make or break your business Starting a business Related post: Why Good Online Copywriting (and Editing) Matters Subscribe on iTunes | 6/2/10 | Free | View In iTunes |
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CleanFormspring.me and Business Users 2# | Podcast 2# looks at Formspring.me, a rather contentious social media Q&A site that could have a use for businesses. This short and snappy podcast looks at how to implement Formspring and gives a brief case study of how a senior high school in Stockholm, Sweden, Internationella Engelska Gymnasiet used it to engage with its audience. | 5/24/10 | Free | View In iTunes |
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CleanContent Marketing and Google Analytics 101 1# | So here's Episode 1 of The Online Communications Podcast ! It comes hot off the heels of a podcast I made about Best Practice B2B Blogging. I plan to podcast twice a month, exploring the intersection of online marketing and communications, helping you grow your online business. Episode 1 is all about how Google Analytics can help you improve your content marketing campaigns. It's aimed at small businesses looking to breathe life into their online marketing. | 4/29/10 | Free | View In iTunes |
| Total: 42 Episodes |
Customer Reviews
Excellent Resource!
I'm glad I found this podcast. Jon does a great job of putting together informative tips and advice on internet communication. He has a really nice voice and the show is put together professionally. I can see this podcast becoming a solid resource for social media and the marketing industry.
Invaluable Advice
Jon provides a necessary and extremely helpful function for all business owners - he gets the most recent "what's working" information out of the people that bring in business for themselves and clients. If you want to know what's working NOW then listen to this podcast.
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