The Solopreneur Life | Blog Talk Radio Feed
By Larry Keltto
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Podcast Description
"Larry Keltto establishes himself as a freelance guru in his blog, The Solopreneur Life." —YourMilton.com. Season 2 of The Solopreneur Life, hosted by Larry Keltto, is a wrap. Thank you for listening. Join me in November 2012 for the start of Season 3. The Solopreneur Life provides resources to aspiring and new solopreneurs.
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Mobile Marketing For Solopreneurs - Feb 16,2012 | My guest is Shea Glenny, owner of IM For Solos, a full-service marketing agency specializing in Internet marketing for solopreneurs. In this program you will learn: • What mobile marketing is. • Why mobile marketing is important. • What forms mobile marketing takes. • Which mobile-marketing channels are the best for solopreneurs. • The pitfalls of mobile marketing. • The aspects of mobile marketing that solopreneurs can do themselves. | 2/16/12 | Free | View In iTunes |
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Featured Soloist: Karen Lemenze of Isis Keepsake Jewelry - Feb 02,2012 | My guest is Karen Lemenze, founder of Isis Keepsake Jewelry, a custom jewelry company that takes customers flowers and transforms them into flower-petal jewelry, rosaries, or chaplets. “Featured Soloist” is a special program that we produce periodically for The Solopreneur Life on Blog Talk Radio. In "Featured Soloist," we hear how successful solopreneurs operate their small businesses. The lessons we learn can be applied to our solo businesses. From Karen, we will find out: • Why she became a solopreneur • What she does in her business to remain competitive • The best thing she did when starting her business • A big mistake she made, and what she learned from it • What she would do differently, if she was starting all over again as a solopreneur • Her advice for aspiring solopreneurs and more. | 2/2/12 | Free | View In iTunes |
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Tribe Building: Lessons To Learn From The Founding Moms - Jan 26,2012 | My guest is Jill Salzman, who is currently in the midst of growing her third entrepreneurial venture. Its called The Founding Moms, and its the world’s first and only kid-friendly collective of monthly meetups for mom entrepreneurs. A graduate of Brown University and law school, Jill started a music-management firm and then launched a baby-jewelry company before creating her current venture. In this program you will learn: • How and why Jill became a solopreneur • What The Founding Moms is all about • Why Jill created The Founding Moms • The biggest challenge Jill has faced in creating this type of venture • How the launching of The Founding Moms differed from the launching of her previous two businesses • How you can launch your own Founding Moms Exchange | 1/26/12 | Free | View In iTunes |
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How to Stay Productive Beyond January - Jan 12,2012 | As solopreneurs, were very effective in January, but our best intentions, new habits, and productivity often begin to sputter as the calendar turns. How can we make the rest of the year as good as January? My guest is Claudine Motto, a systems and productivity consultant who works with women entrepreneurs to streamline their businesses, be more efficient, make more money, and have more time for the people and things they love. In this program you will learn: • The biggest mistakes and obstacles that keep you from finishing what you set out to do. • Strategies for accomplishing your annual goals. • How to stay focused when there are so many things grabbing at your attention. • Tools that can help you get things done. • What you can do if youre struggling with your productivity. | 1/12/12 | Free | View In iTunes |
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Getting Over Overwhelm: The Wonder Woman Syndrome - Dec 22,2011 | My guest is Dr. Monique Wells, a 19-year resident of Paris, France. She is devoted to helping women solopreneurs and women who work from home "get over overwhelm" so that they can enjoy less stress, more income, greater job satisfaction, and more time to spend with family and friends outside of work — guilt free! In this program, you will learn: -- Why overwhelm is such a hot topic right now -- The special forms of overwhelm that women working alone and women working at home deal with -- The kinds of overwhelm that Monique has experienced as a solopreneur, and how she has conquered it -- The most important step thats required in order to get past overwhelm -- And more | 12/22/11 | Free | View In iTunes |
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Featured Soloist: Laura Petrolino - Dec 15,2011 | “Featured Soloist” is a special program that we produce periodically for The Solopreneur Life on Blog Talk Radio. In "Featured Soloist," we hear how successful solopreneurs operate their small businesses. The lessons we learn can be applied to our solo businesses. My guest this week is Laura Petrolino of Ignite Venture Partners. Laura focuses on the unique needs of new and developing businesses, domestically and internationally. From Laura, we will find out: • Why she became a solopreneur • What she does in her business to remain competitive • The best thing she did when starting her business • A big mistake she made, and what she learned from it • What she would do differently, if she was starting all over again as a solopreneur • Her advice for aspiring solopreneurs and more. | 12/15/11 | Free | View In iTunes |
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How To Prepare Your Business for the Holidays - Dec 08,2011 | I will be joined by Naomi Niles, who owns shiftfwd, a resource dedicated to moving businesses in the right direction through knowledge and empowerment. In this program, you will find out: -- Holiday sales ideas that are easy to implement -- The best times to do promotion during the holidays -- Effective ways to reward loyal customers -- How to to integrate holidays into your website To get Naomis free 2012 Web site planner, click here. | 12/8/11 | Free | View In iTunes |
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Excavating Your Truth: Essential Mindsets for Solopreneurs - Dec 01,2011 | My guest is Jac McNeil, a certified and accredited professional coach who helps women solopreneurs make the impact theyve always dreamed of. In this program you will learn: -- What "excavating your truth" means and why its important -- The three essential mindsets you need for your business to succeed -- How you should be spending more of your time -- The kinds of advice you should ignore | 12/1/11 | Free | View In iTunes |
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Be YOU-Nique and Own Who You Are - Nov 17,2011 | My guest is Danielle M. Miller. She is the founder of Inspired Strategic Living, and a respected author, blogger, speaker, certified coach, teacher, and workshop facilitator who specializes in reinvention and branding. She speaks with and coaches women globally on building a personality brand that sizzles with authenticity, passion, and uniqueness. In this show, you will learn: • The essence of what branding is • Why you should have a brand • The first step to take when rebranding • Three keys to creating a memorable brand • What must be included in your brand message | 11/17/11 | Free | View In iTunes |
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"Featured Soloist" Angelique Rewers - Nov 10,2011 | “Featured Soloist” is a special program that we produce periodically for The Solopreneur Life on Blog Talk Radio. In "Featured Soloist," we hear how successful solopreneurs operate their small businesses. The lessons we learn can be applied to our solo businesses. My guest this week is Angelique Rewers, founder of The Corporate Agent™. Angelique helps small-business owners, solopreneurs, and the self-employed stop chasing smaller clients in favor of landing lucrative corporate contracts. From Angelique, we will find out: • Why she became a solopreneur • What she does in her business to remain competitive • The best thing she did when starting her business • A big mistake she made, and what she learned from it • What she would do differently, if she was starting all over again as a solopreneur • Her advice for aspiring solopreneurs and more. | 11/10/11 | Free | View In iTunes |
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"Featured Soloist" Dr. Shannon Reece - Nov 03,2011 | “Featured Soloist” is a special program that we produce periodically for The Solopreneur Life on Blog Talk Radio. In "Featured Soloist," we hear how successful solopreneurs operate their small businesses, and the lessons we learn can be applied to our solo businesses. My guest this week is Dr. Shannon Reece, a performance psychologist and former competitive athlete who is based in Naples, Florida. Shannon is a leading authority on how smart women can launch and grow their business in a man’s world, leveraging their unique strengths to drive peak performance. From Shannon, we will find out: • What she does in her business to remain competitive • The best thing she did when starting her business • A big mistake she made, and what she learned from it • What she would do differently, if she was starting all over again as a solopreneur • Her advice for aspiring solopreneurs and more. | 11/3/11 | Free | View In iTunes |
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How to Make Free Time Appear Out of Thin Air - Apr 11,2011 | As solopreneurs, we are tasked with wearing all the hats all the time. The tendency is to believe that making sacrifices for our businesses means we have to sacrifice ourselves. That is completely opposite of what we should be doing. My guest Monday, Dr. Shannon Reece, is a performance psychologist and former competitive athlete. She is a leading authority on how smart women can launch and grow their business in a man’s world, leveraging their unique strengths to drive peak performance. In this show, you will learn: • What you can do when youre feeling completely maxed out; • How you can make better lifestyle choices; • What is "me" time? • Where you can look for support in alleviating the pressure of daily operations and life responsibilities. | 4/11/11 | Free | View In iTunes |
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How to Unleash Your Productivity and Get More Done - Mar 21,2011 | When solopreneurs are surveyed about their biggest challenges and frustrations, productivity is always at or near the top of the list. Time is a solopreneur's most important asset, and using it efficiently is critical to making a solo business sustainable. My guest today, Claudine Motto, will provide tips to help us become more productive immediately. Claudine is a business and productivity consultant who works with female entrepreneurs who want to unleash their productivity and get more done. She founded her company, Vistal Norte, in 2007 and she is based in Wellington, Florida. | 3/21/11 | Free | View In iTunes |
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Is Your Web Site Driving Away Business? - Mar 14,2011 | My guest, Dana DiTomaso, has been working with Web sites for 10 years, which is 80 years in real time. It physically pains her when she sees a great business that's being dragged down by a crappy Web site. Find out: • What goes into a great Web site. • What you should know about your Web site. • What statistics you should focus on. • What you can do today to improve your Web site. | 3/14/11 | Free | View In iTunes |
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Sales Copy Made Simple - Mar 07,2011 | Copywriting is one of the most difficult tasks we face as solopreneurs, because it's so rare for any of us to write with the goal of getting people to spend money. Copywriting is an unruly animal, but my guest today will help us tame it. Brighton, England-based Amy Harrison is a copywriter for entrepreneurs, and in addition to writing for clients, she coaches people to smash through their copy obstacles and get their message out to their audience. Amy provides free copywriting and content marketing advice on her Web site, HarrisonAmy.com, and has recently released an eBook titled "How To Get Your Sales Page DONE!" In this show we will learn: The biggest mistakes we can make in sales copy and how we can avoid them; 2) The easiest way to start (and finish) sales copy; 3) How to identify and write about benefits; and 4) How long our sales copy should be. | 3/7/11 | Free | View In iTunes |
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Dare to Make Your Brand Big - Feb 28,2011 | Marketing and branding of our solopreneur businesses can be daunting. We can hire outside help, but there's still no guarantee we will get the kind of marketing that works for our businesses. Doing the marketing and branding ourselves is an option, but how do we know if we're doing it correctly? In this program, titled "Dare to Make Your Brand Big," Pamela Wilson, owner of Big Brand System (BigBrandSystem.com), will help us get on track with our marketing and branding. In this show we will learn: 1) Why we would want to to our own marketing and branding. 2) The advantages and disadvantages of doing it ourselves. 3) How we can do marketing, even if we don't think of ourselves as being creative. 4) How to perform marketing functions without having it consume all of our time. 5) Steps we can take right now to improve our marketing materials. Pamela is an award-winning graphic designer and marketing consultant. She believes that although your company may be small, your brand can be BIG, and her blog and products show people how to accomplish that. | 2/28/11 | Free | View In iTunes |
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Self-Sabotage and the Solopreneur - Feb 21,2011 | Frequently as solopreneurs, the biggest threat to our success is ourselves. How can that be? Well, sabotage is an act or process that hampers or hurts, and self-sabotage is when we consciously or subconsciously thwart ourselves. Why do we do that, and how can we stop the destructive thoughts and behaviors? My guest, Jac McNeil, will help us answer those questions. Jac, the owner of Highland Coaching, is a certified coach and mentor who specializes in working with women solopreneurs. Her approach is about helping us break through our mental resistance, clutter, and stuckness, and she will help us do that in this show. | 2/21/11 | Free | View In iTunes |
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How to Make Customers Love You - Feb 14,2011 | My guest, LaVonne Ellis, had been figuratively running around the blogosphere, asking for advice and making plans, with the hope of quickly raising enough cash to cover her car repairs. But that's not how you make money online, LaVonne learned. First, you have to lay the groundwork. You have to show your customers lots of love. In this program, we will learn: what Customer Love is; how to show love to our customers; examples of Customer Love in action, how to be a Customer Love Machine, what we should do after we have given our customers love, and whether Customer Love leads to more business. | 2/14/11 | Free | View In iTunes |
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In Business for Yourself, Not By Yourself; How to Make Solopreneurship Easier - Feb 07,2011 | As solopreneurs, we didn't start our businesses in order to do accounting, taxes, and other onerous tasks that rob us of time that's better spent on doing work that brings in money. So what can we do? Hiring outside help is an option, and my guest, Erik Vonk, the founder and CEO of Back Of the House, or BOTH, a one-stop shop for back-office support for solopreneurs, will explain. In this show we will learn: • How much time we can recover by outsourcing non-core activities. • Why we should consider incorporation. • Our options for meeting IT challenges. Erik is a successful serial entrepreneur, an expert in the field of work and the author of “Don’t Get A Job, Get a Life,” in which he reinvents the way work works. | 2/7/11 | Free | View In iTunes |
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How to Work With a Web Designer - Jan 31,2011 | In The Solopreneur Life 2010 End-of-Year Survey, more than 40 percent of us said we will hire Web designers in 2011. This show will give us the tools we need to hire the right person for the job. "How to Work With a Web Designer" will answer: 1) What you should do to prepare, prior to talking to a Web designer. 2) What you should expect, and not expect, from a Web designer. 3) What you should look for when trying to find a new designer. 4) Red flags that say a particular Web designer isn't a good fit for you. My guest will be highly regarded Web designer Naomi Niles, owner of Intuitive Designs (and the person who designed my site, TheSolopreneurLife.com). | 1/31/11 | Free | View In iTunes |
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How to Grow When Cash Flow Is Low - Jan 24,2011 | Many solopreneurs are in a real bind: they need more time in the day and they need better marketing, but financial resources to hire outside help are scarce or nonexistent. So, the ability to hire the virtual assistance they need or the marketing help they require is very limited. What's the solution? Nicole Fende, a small-business finance expert, host of SmallBizFinance on BlogTalkRadio, and publisher of www.SmallBusinessFinanceForum.com, will reveal ways you and your vendors can be creative about financing and payment. This information is critical for solopreneurs and their vendors, so don't miss it. | 1/24/11 | Free | View In iTunes |
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What Everybody Needs to Know About the Current State of Solopreneurship - Jan 17,2011 | The Solopreneur Life's 2010 End-of-Year Survey revealed how solo-business owners are going to approach 2011. Listen as Larry Keltto interprets the survey results and explains the mood of solopreneurs; what they're worried about; their goals for this year; the services they're going to need more of (and less of) in 2011; and more. Plus, get an inside look at the creation of SolopreneurLifeAds.com, the new marketplace for solopreneurs. Finally, Larry will provide a round-up of new products and new services that are being rolled out in January and February for solopreneurs. | 1/17/11 | Free | View In iTunes |
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No Sales=No Business - Jan 10,2011 | Join me Monday when my guest will be Valerie Taloni, The Goal Diva. Most of us solopreneurs go into business because we love what we do, but we don't think about the fact that without sales, there are no clients and no business. Many of us truly don't know how to sell; we can do marketing, but we don't do sales. Selling is a skill, and the good news is that it can be learned. Join Valerie and me to get answers to these questions: How much time should we as solopreneurs spend on selling? What's the difference between selling and marketing? What's the one change solopreneurs can make today to improve our selling? What should our sales plan include? Valerie helps solopreneurs achieve goals using a proven system. She is the founder of The Peer Success Group, a program for solopreneurs that combines the power of masterminding, goal-setting, and coaching. | 1/10/11 | Free | View In iTunes |
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Lessons Learned From a Business Plan (a Business Plan?!) That Went Mini-Viral - Jan 03,2011 | Today's show is titled "Lessons Learned From a Business Plan (a Business Plan?!) That Went Mini-Viral." We all know what it means when something goes viral online, and my guests today are Tori Deaux and LaVonne Ellis, women who are quite familiar with the mivi-viral phenomenon. Tori is publisher of CircusSerene.com. Two weeks ago Tori was minding her own business, tweeting about her business plan, of all things, and the discussion unexpectedly went nuts online. LaVonne is a former radio news anchor and director who now is a blogger and a voice coach. She publishes two Web sites: CompleteFlake.com, which is her business Web site, and MakeCustomersLoveYou.com, which grew out of a mini-viral episode. Find out what Tori and LaVonne have learned from their experiences and how you can apply those lessons to your use of social media. (This show originally was scheduled for December 20 but was postponed due to bad weather.) | 1/3/11 | Free | View In iTunes |
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Networked Economy - Dec 13,2010 | Join me Monday when my guest will be Laura Petrolino, managing director of Flying Pig Communications, a communications and business consulting firm that focuses on the needs of startups, small businesses, and nonprofits. Laura is an expert on the art of relationship management and she guides entrepreneurs and executives at all levels on how to best cultivate their network. Find her on twitter @lkpetrolino and @365startups. In listening to Laura you will: • Discover the two fundamental truths about human nature that will improve all of your communication efforts. • Find out why proper relationship building is the only marketing campaign you'll ever need. • Learn the best way to network for successful business development. | 12/13/10 | Free | View In iTunes |
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Offline and Local Marketing: 18 Ways to Get Started in Your Hometown - Dec 06,2010 | Working with clients worldwide is great, but local business can become the foundation of your solopreneur life. By adding offline and local marketing to your online efforts, you will achieve greater results than if you stick only to Internet marketing. And the beauty of local work is that local clients will spread the word about your superb products and services. | 12/6/10 | Free | View In iTunes |
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How to Make 2011 Your Best Year Ever - Nov 22,2010 | How would you like to make 2011 your best year ever? You can do it, and I will help you get there. To begin, listening to this show is Step One! Join me for tips, advice, and the example of what one extremely effective person does to make all of his years big years. | 11/22/10 | Free | View In iTunes |
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How to Use Facebook to Create Powerful Online Marketing Strategies - Nov 15,2010 | My guest will be Tommy Walker, the fast-rising social-media strategist and author of "Hack the Social Network: The Most Useful Guide to Jump-Start Marketing Your Business On Facebook" and "How I Took a Client From 0-23,000 Fans in Just One Month." Tommy's approach will be a revelation. Last month I participated in a chat with Tommy, and halfway through it, I truly "got" how Tommy has figured out how to use the power of Facebook and put it into the hands of his clients. It was a "whoa" moment for me. Tune in and learn: • How to discover your ideal customers, the ones who WANT to interact with you • How to drive hyper-targeted traffic to any location online • How to gather detailed information about your visitors to improve your overall messaging Tommy's unique selling proposition gives you a clue about his approach: "I reverse-engineer social networking profiles to create effective online marketing strategies." Tommy has written: "Anyone who does business online should at least listen to how I approach online marketing. The 'marketing' comes almost entirely from the customers themselves. I just figure out the content they want, and give it to them." | 11/15/10 | Free | View In iTunes |
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11 Essential Tools for The Solopreneur Life - Nov 08,2010 | Host Larry Keltto will reveal and discuss the 11 essential tools and technologies that help him extend the reach, influence, and profit of his solopreneur business. | 11/8/10 | Free | View In iTunes |
| Total: 29 Episodes |
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