Engage!, Revised and Updated Engage!, Revised and Updated

Engage!, Revised and Updated

The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    • 5.0 • 2 Ratings
    • $11.99
    • $11.99

Publisher Description

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

GENRE
Business & Personal Finance
RELEASED
2011
February 25
LANGUAGE
EN
English
LENGTH
336
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons, Inc.
SIZE
3.8
MB

More Books Like This

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever
2012
Share This Too Share This Too
2013
Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence
2012
The End of Business As Usual The End of Business As Usual
2011
Putting the Public Back in Public Relations Putting the Public Back in Public Relations
2009
The Social Media MBA The Social Media MBA
2011

More Books by Brian Solis & Ashton Kutcher

The End of Business As Usual The End of Business As Usual
2011
WTF?: What's the Future of Business? WTF?: What's the Future of Business?
2013
X: The Experience When Business Meets Design X: The Experience When Business Meets Design
2015
The Seven Success Factors of Social Business Strategy The Seven Success Factors of Social Business Strategy
2013
Putting the Public Back in Public Relations Putting the Public Back in Public Relations
2009
PR 2.0 in a Web 2.0 World PR 2.0 in a Web 2.0 World
2009